Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: Open

Location: Amman, Amman Governorate, Jordan

Job Type: Full-time

Category: Graphic Design / Marketing Operations / GTM Support

Date Posted: March 02, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: On-site

🚀 Role Summary

• Design visually compelling graphics and user interfaces to enhance the aesthetics and usability of Open's AI customer support platform.

• Develop and execute creative design solutions for marketing collateral, digital campaigns, and product branding to support Go-To-Market (GTM) strategies.

• Collaborate closely with product, engineering, and marketing teams to translate complex technical concepts into intuitive visual assets.

• Leverage design expertise to improve user experience (UX) and user interface (UI) elements, ensuring brand consistency across all touchpoints.

• Contribute to the visual storytelling of Open's innovative AI technology through engaging graphics and motion design.

📝 Enhancement Note: While the core function is Graphic Design, the context of an AI customer support platform and its scale-up phase suggests this role will heavily support GTM initiatives, requiring a strong understanding of marketing operations and the ability to create assets that drive conversions and user engagement. The emphasis on "performance portfolio" and "driving conversions" indicates a focus beyond purely aesthetic design, leaning into data-driven visual strategies.

📈 Primary Responsibilities

• Craft high-impact visual assets for marketing campaigns, including social media graphics, ad creatives, landing page designs, and email templates, aligning with GTM objectives.

• Design intuitive and aesthetically pleasing user interface (UI) components and elements for the Open.cx platform, ensuring seamless user experience (UX).

• Develop and maintain a consistent brand identity across all visual communications, including logos, style guides, iconography, and presentation templates.

• Create motion graphics and short-form video content for product demonstrations, marketing explainer videos, and social media engagement to enhance visual storytelling.

• Collaborate with product managers and marketing teams to conceptualize and design visually engaging materials for product launches and feature updates.

• Prepare and present design concepts, mood boards, and prototypes to stakeholders, incorporating feedback to refine designs.

• Ensure all design outputs adhere to platform constraints, accessibility standards, and responsive design principles.

• Manage multiple design projects concurrently, prioritizing tasks effectively to meet tight deadlines in a fast-paced, agile environment.

📝 Enhancement Note: The responsibilities are expanded to highlight the GTM and Marketing Operations integration, emphasizing the creation of assets that directly support sales and marketing efforts, as well as the need for data-driven design that influences conversion metrics.

🎓 Skills & Qualifications

Education:

Experience:

• 2-5 years of professional graphic design experience, with a strong preference for experience within the software, technology, or SaaS industry.

Required Skills:

• Design Mastery: Exceptional command of typography, color theory, composition, layout, and visual hierarchy principles.

• User Interface (UI) / User Experience (UX) Design: Solid understanding of UI/UX principles and best practices for web and mobile applications.

• Branding & Identity: Proven ability to develop and maintain strong brand identities, including logo design, style guides, and asset creation.

• Graphic Design Software Proficiency: Expert-level knowledge of Figma, Adobe Creative Suite (Photoshop, Illustrator, InDesign), and Canva.

• Communication & Collaboration: Excellent verbal and written communication skills for articulating design rationale and collaborating effectively with cross-functional teams.

• Project Management: Ability to manage multiple projects simultaneously, prioritize tasks, and meet deadlines in a fast-paced environment.

Preferred Skills:

• Motion Graphics & Video Editing: Proficiency in creating dynamic animations and editing short-form videos using tools like Adobe After Effects or similar.

• AI Design Tools: Experience leveraging AI-powered design tools to accelerate workflows and enhance creative output.

• Web & Mobile Design: Experience designing for responsive web and mobile application interfaces.

• Accessibility Standards: Deep understanding of web accessibility guidelines (e.g., WCAG) and their application in design.

• Performance Optimization: Experience designing assets with a focus on conversion optimization, A/B testing, and driving key business KPIs.

📝 Enhancement Note: Specific mention of "performance portfolio," "driving conversions," and "AI design tools" are integrated into the requirements, reflecting the advanced expectations for this role in a growth-stage tech company.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio demonstrating a range of design projects, with a strong emphasis on work created for software interfaces, web applications, and digital marketing campaigns.

• Showcase specific examples of how your designs have positively impacted key business metrics (e.g., conversion rates, click-through rates, user engagement, task completion).

• Include case studies detailing the design process from concept to execution, highlighting problem-solving approaches and design rationale.

• Demonstrate experience with UI/UX design principles, branding consistency, and responsive design across various platforms.

Process Documentation:

• Ability to document design processes, workflows, and best practices for internal team knowledge sharing and onboarding.

• Showcase examples of how you've iterated on designs based on user feedback, A/B testing results, or performance data.

• Demonstrate understanding of agile development methodologies and how design integrates into sprint cycles.

📝 Enhancement Note: The portfolio requirements are tailored to emphasize performance metrics and data-driven design outcomes, aligning with the company's growth-stage focus and the explicit mention of "performance portfolio" and "driving conversions."

💵 Compensation & Benefits

Salary Range:

Benefits:

• Comprehensive health insurance package.

• Opportunities for professional development and continuous learning in design and technology.

• Paid time off and holidays.

• Collaborative and innovative work environment.

• Potential for stock options or performance-based bonuses as the company scales.

Working Hours:

• Standard full-time working hours, typically 40 hours per week.

• Flexibility may be offered, but the role is primarily on-site, requiring consistent presence during core business hours for team collaboration.

📝 Enhancement Note: A salary range has been estimated for Amman, Jordan, based on typical mid-level graphic designer compensation in the tech sector, adjusted for local cost of living and market rates. Benefits are aligned with standard offerings for tech companies in growth phases.

🎯 Team & Company Context

🏢 Company Culture

Industry: AI Customer Support Platform / SaaS / Technology

Company Size: While specific numbers are not provided, the company is described as moving from a "startup phase to a high-growth scale-up," recently raising $7M+, and backed by prominent investors. This suggests a company size likely in the range of 50-200 employees, with rapid expansion plans.

Founded: The company was founded with the backing of Y Combinator, X by Unifonic, and Shorooq Partners, indicating a strong foundation and strategic investment in its early stages. The exact founding date is not specified but implies a relatively young, dynamic organization.

Team Structure:

• The Graphic Designer will likely be part of a growing Marketing or Product team, reporting to a Design Lead or Marketing Manager.

• Close collaboration is expected with product managers, software engineers, content creators, and GTM specialists.

Methodology:

• Emphasis on agile methodologies for rapid iteration and deployment.

• Data-driven approach to design, using performance metrics and user feedback to inform creative decisions.

• Focus on automation and efficiency, leveraging technology to streamline processes and enhance output.

• Collaborative problem-solving and cross-functional teamwork.

Company Website: https://beopen.com/

📝 Enhancement Note: Inferences about company size and culture are made based on funding rounds, investor backing, and growth stage descriptions, positioning the role within a dynamic and evolving tech environment.

📈 Career & Growth Analysis

Operations Career Level: Mid-Level Graphic Designer. This role is positioned to contribute significantly to the visual output of the company, supporting both product development and GTM strategies. It's a hands-on creative role with the potential to influence brand perception and user engagement.

Reporting Structure: The Graphic Designer will likely report to a Design Manager, Head of Design, or Marketing Director. This structure allows for guidance, mentorship, and alignment with broader company objectives.

Operations Impact: This role directly impacts the company's success by:

• Enhancing the user experience and aesthetic appeal of the Open.cx platform, contributing to customer satisfaction and retention.

• Creating compelling marketing and sales collateral that supports lead generation, customer acquisition, and brand awareness, crucial for GTM success.

• Ensuring brand consistency across all touchpoints, strengthening brand recognition and trust in a competitive market.

Growth Opportunities:

• Specialization: Opportunity to specialize in areas like UI/UX design, motion graphics, or performance marketing design.

• Leadership: Potential to grow into a Senior Graphic Designer or Design Lead role as the company expands, managing junior designers and overseeing larger projects.

• Skill Development: Access to training, workshops, and conferences to stay current with design trends, tools, and technologies, including AI design tools.

• Cross-functional Exposure: Gain deep insights into product development, marketing strategy, and GTM operations through close collaboration.

📝 Enhancement Note: The growth trajectory is framed within the context of a scaling tech company, highlighting opportunities for specialization, leadership, and continuous learning relevant to a graphic designer's career path.

🌐 Work Environment

Office Type: The job listing indicates "TELECOMMUTE" but also specifies "Amman, Amman Governorate, Jordan" and implies an on-site role with the "ai_work_arrangement": "On-site." This suggests a hybrid or primarily on-site work model where candidates must be located in or willing to relocate to Amman. The "TELECOMMUTE" might refer to the company's broader remote-friendly policy or previous remote work status.

Office Location(s): Amman, Jordan. Specific office address details are not provided but would be part of the onboarding process.

Workspace Context:

• The work environment is described as "fast-paced" and "remote-first" in the qualifications, but the "On-site" work arrangement indicates a physical office presence is required. This likely means the company culture embraces flexibility but values in-person collaboration for key team functions.

• Expect a modern, tech-oriented workspace designed to foster creativity and collaboration.

• Access to necessary design software and hardware will be provided.

Work Schedule:

• While the standard working hours are 40 hours per week, the dynamic nature of a scale-up company may require occasional flexibility to meet critical project deadlines or launch events. The emphasis on agile execution suggests adaptability in scheduling when needed.

📝 Enhancement Note: Clarification on the remote/on-site nature is provided, inferring a primary on-site requirement in Amman with potential for some flexibility, common in tech company culture.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess qualifications and experience. Candidates must have a strong portfolio that clearly demonstrates their skills and impact.

• Technical Interview: A discussion focused on design principles, software proficiency, and problem-solving approaches. This may include a portfolio walkthrough where you explain your design process and rationale.

• Design Challenge/Case Study: You may be asked to complete a small design task or present a detailed case study from your portfolio, focusing on a project that drove significant results. This will assess your ability to think critically, solve design problems, and articulate your process.

• Team/Cultural Fit Interview: Meetings with potential team members and hiring managers to assess collaboration style, communication skills, and alignment with Open's values and fast-paced culture.

Portfolio Review Tips:

• Quantify Impact: Clearly articulate the results your designs achieved. Use metrics like conversion rates, engagement increases, or user satisfaction improvements.

• Showcase Process: Detail your design journey – problem identification, research, ideation, iteration, and final execution. Explain why you made certain design choices.

• Tailor to Role: Highlight projects most relevant to SaaS, AI technology, UI/UX, and GTM marketing materials.

• Visual Storytelling: Present your portfolio in a clear, visually appealing, and easy-to-navigate format. Use high-quality images and concise descriptions.

• Figma & Adobe Proficiency: Be prepared to discuss your expertise in Figma and Adobe Creative Suite, and how you leverage them for efficiency.

Challenge Preparation:

• Understand the Product: Familiarize yourself with Open.cx's AI customer support platform and its target audience.

• Focus on Results: If given a challenge, think about how your design will achieve a specific business objective.

• Agile Mindset: Demonstrate an understanding of working within constraints and delivering within tight timelines.

• Communicate Clearly: Be prepared to explain your thought process and justify your design decisions.

📝 Enhancement Note: The interview process and portfolio review tips are specifically tailored to the requirements of a performance-oriented graphic designer in a tech startup, emphasizing measurable results and strategic thinking.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for collaborative UI/UX design, prototyping, and design system management. Expect in-depth questions about proficiency and workflow.

• Adobe Creative Suite:

  • Photoshop: For image editing, manipulation, and creating detailed graphics.
  • Illustrator: For vector graphics, logo design, icons, and complex illustrations.
  • InDesign: For layout and design of marketing materials like brochures, presentations, and reports.

• Canva: Likely used for quick creation of social media graphics, presentations, or simpler marketing assets.

Analytics & Reporting:

CRM & Automation:

Other Potential Tools:

• Adobe After Effects: For motion graphics and video editing.

• Prototyping Tools: Beyond Figma, familiarity with other prototyping tools may be useful.

• AI Design Tools: Any experience with AI-powered design assistants or generative art tools is a significant plus.

📝 Enhancement Note: The tool stack is detailed based on the "Qualifications" section, highlighting Figma and Adobe Creative Suite as core, with an emphasis on AI design tools as a differentiator.

👥 Team Culture & Values

Operations Values:

• Innovation: Constantly seeking new and creative solutions to design challenges, pushing the boundaries of visual communication.

• Data-Driven Design: Using performance metrics and user feedback to guide design decisions and ensure effectiveness.

• Collaboration: Working effectively with cross-functional teams, valuing diverse perspectives and open communication.

• Efficiency & Agility: Embracing fast-paced workflows, prioritizing tasks, and delivering high-quality results promptly.

• User-Centricity: Designing with the end-user in mind, ensuring intuitive and delightful experiences.

Collaboration Style:

• Open communication and feedback are encouraged.

• Team members are expected to be proactive in sharing ideas and contributing to team goals.

• Cross-functional collaboration is key, with designers working closely with product, engineering, and marketing to achieve shared objectives.

• A culture of continuous learning and improvement, where experimentation and sharing knowledge are valued.

📝 Enhancement Note: Values are inferred from the company's description as a tech scale-up and the specific qualifications mentioned (e.g., "startup DNA," "agile execution," "performance portfolio").

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Aesthetics and Performance: Creating visually stunning designs that also meet strict performance KPIs and conversion goals.

• Rapid Iteration: Adapting quickly to design changes driven by fast-paced development cycles and market feedback.

• Cross-functional Alignment: Effectively communicating design intent and navigating feedback from diverse stakeholders with varying technical and creative perspectives.

• Staying Ahead of Trends: Keeping pace with rapidly evolving design tools, technologies (especially AI), and visual trends in the SaaS and AI space.

Learning & Development Opportunities:

• Specialized Training: Opportunities to deepen expertise in UI/UX, motion design, or specific design software.

• Industry Conferences: Potential to attend design and tech conferences to gain insights and network.

• Mentorship: Guidance from experienced design or marketing leaders within the company.

• Exposure to AI: Working with AI-driven tools provides unique learning opportunities in the future of design.

📝 Enhancement Note: Challenges are framed around the specific demands of a high-growth tech environment and the performance-oriented nature of the role, while growth opportunities are linked to skill development and career progression within the company.

💡 Interview Preparation

Strategy Questions:

• "Describe a time your design directly contributed to a significant increase in conversions or user engagement. What metrics did you track, and what was your process?" (Focus on quantifying impact and process.)

• "How do you approach designing for a complex technical product like an AI customer support platform? How do you ensure clarity and usability?" (Focus on problem-solving and user-centricity.)

Company & Culture Questions:

• "What excites you about Open.cx and our mission to automate customer support with AI?" (Show genuine interest and understanding of the company.)

• "Describe your experience working in a fast-paced, startup or scale-up environment. How do you handle ambiguity and rapid change?" (Assess adaptability and "startup DNA.")

Portfolio Presentation Strategy:

• Select High-Impact Projects: Choose 3-5 projects that best showcase your skills relevant to this role (UI/UX, GTM assets, performance-driven design).

• Tell a Story: For each project, explain the problem, your solution, the tools used, your specific contributions, and most importantly, the measurable results.

• Demonstrate Process: Use visuals to show wireframes, mockups, iterations, and final assets. Explain your decision-making at each stage.

• Highlight Technical Skills: Be ready to discuss your proficiency in Figma, Adobe Suite, and any AI design tools you've used.

• Be Concise and Engaging: Keep your presentation focused and within the allotted time, allowing for Q&A.

📝 Enhancement Note: Sample interview questions are crafted to probe key areas identified in the job description, such as performance impact, technical understanding, and cultural fit, along with actionable advice for portfolio presentation.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided link on Workable.

• Portfolio Customization: Ensure your portfolio prominently features your strongest work relevant to UI/UX design, GTM marketing assets, and quantifiable results. Tailor your case studies to showcase how your designs have driven business metrics.

• Resume Optimization: Update your resume to highlight experience with Figma, Adobe Creative Suite, motion graphics, and any experience in SaaS or AI tech companies. Quantify your achievements wherever possible.

• Interview Preparation: Practice articulating your design process and the impact of your work. Be ready to discuss your portfolio in detail and prepare for a potential design challenge.

• Company Research: Thoroughly research Open.cx, its AI customer support platform, and its market position. Understand their mission, values, and recent growth trajectory.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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