Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: Obsidian Group

Location: Banja Luka, Republika Srpska, Bosnia and Herzegovina

Job Type: Full-Time

Category: Creative & Design / Marketing

Date Posted: 2026-02-24

Experience Level: Mid-Level (2-5 years)

Remote Status: On-site

🚀 Role Summary

• This role is central to creating visually compelling and innovative designs for a performance marketing agency's digital platforms, directly impacting client campaign effectiveness and engagement.

• The Graphic Designer will collaborate closely with cross-functional teams, including clients, project managers, and marketing specialists, to translate strategic objectives into impactful visual assets.

• Key responsibilities include designing a variety of digital assets such as social media graphics, digital advertisements, and web design elements, all while adhering to brand guidelines and campaign objectives.

• The position requires a proactive and curious mindset, encouraging continuous learning and experimentation with new design trends and tools to maintain a competitive edge in the digital marketing landscape.

📝 Enhancement Note: The provided description positions this role within a performance marketing agency context, emphasizing the need for designs that not only look good but also drive tangible results. This means the ideal candidate will need to understand how their creative output contributes to client success metrics like engagement, conversion rates, and ROI. The focus is on "functional, visually compelling designs that solve real-world problems," which is a key differentiator for operations-minded creative professionals.

📈 Primary Responsibilities

• Develop and execute visually stunning and innovative graphic designs for a diverse range of digital platforms, including social media campaigns, digital advertising banners, website elements, and marketing collateral.

• Collaborate effectively with clients, project managers, and marketing teams to understand project requirements, campaign objectives, and target audience needs, ensuring design solutions align with strategic goals.

• Create wireframes and prototypes for digital products and user interfaces, focusing on intuitive user experience (UX) and seamless user journey mapping.

• Maintain and uphold brand consistency across all design outputs, ensuring adherence to established brand guidelines while also pushing creative boundaries.

• Stay abreast of the latest design trends, tools, and best practices within the digital marketing and performance marketing industries, actively experimenting with new techniques and technologies.

• Manage multiple design projects simultaneously from concept through to final delivery, ensuring timely completion and high-quality output within project timelines.

• Contribute to the continuous improvement of design processes and workflows, identifying opportunities for increased efficiency and effectiveness.

📝 Enhancement Note: Based on the emphasis on "performance marketing" and "driving results," the responsibilities are framed to highlight how design directly contributes to business outcomes. This includes understanding campaign objectives and audience needs, which links design work to broader GTM (Go-To-Market) strategies.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong foundation in graphic design principles is expected, likely acquired through formal education (e.g., Bachelor's degree in Graphic Design, Fine Arts, or related field), or through equivalent professional experience and a robust portfolio.

Experience: A minimum of 2-5 years of professional graphic design experience is anticipated, with a significant portion focused on digital design, social media, and digital advertising. Experience within an agency environment, particularly in performance marketing or digital marketing, would be highly advantageous.

Required Skills:

• Portfolio: A comprehensive and compelling portfolio showcasing a diverse range of graphic design projects, demonstrating creativity, technical skill, and problem-solving abilities.

• Adobe Creative Suite: Advanced proficiency in Adobe Photoshop, Illustrator, and InDesign for creating and manipulating graphics, illustrations, and layouts.

• Figma: Demonstrated expertise in using Figma for UI/UX design, prototyping, and collaborative design workflows.

• Design Principles: A deep understanding of fundamental design principles, including layout, composition, visual hierarchy, typography, and color theory.

• Digital Asset Design: Proven experience designing for social media platforms (e.g., Facebook, Instagram, LinkedIn), digital advertising networks (e.g., Google Ads, programmatic), and web interfaces.

• English Fluency: Excellent written and verbal communication skills in English, essential for client interactions and team collaboration.

Preferred Skills:

• E-commerce Design: Familiarity with design considerations specific to e-commerce platforms and user journeys.

• Digital Marketing Knowledge: Basic understanding of digital marketing strategies, campaign performance metrics, and how design contributes to overall marketing success.

• Web Design Principles: Understanding of responsive design, basic HTML/CSS principles, and user experience (UX) best practices.

• Prototyping & Wireframing: Experience in creating interactive prototypes and detailed wireframes to visualize user flows and interface functionality.

• Curiosity & Adaptability: A proactive approach to learning, a willingness to experiment with new design trends, tools, and technologies.

📝 Enhancement Note: The "curious mindset" and "experiment with new design trends and tools" are highlighted as crucial, indicating that the company values continuous learning and innovation in its design team, which is vital in the fast-paced digital marketing sector.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstration of Versatility: Showcase projects across various digital mediums, including social media graphics, ad creatives, web banners, and potentially UI elements.

• Problem-Solving Focus: Include case studies or project descriptions that highlight how your design solutions addressed specific client challenges or marketing objectives.

• Technical Proficiency: Clearly display expertise with the required software (Adobe Creative Suite, Figma) through the quality and complexity of your work.

• Brand Application: Provide examples of how you've applied and adapted designs to different brand identities, demonstrating flexibility and understanding of brand consistency.

• Impact & Results (if possible): While not explicitly stated as mandatory, any examples that hint at the performance or engagement impact of your designs would be highly beneficial.

Process Documentation:

• While not a direct requirement for the portfolio, candidates should be prepared to discuss their design process, including:

• Discovery & Briefing: How you gather requirements and understand client needs.

• Ideation & Sketching: Your approach to brainstorming and initial concept development.

• Design & Iteration: Your workflow for creating and refining designs, including feedback integration.

• Delivery & Handoff: How you prepare final assets for implementation and collaborate with developers or marketing teams.

📝 Enhancement Note: The emphasis on a "strong portfolio showcasing your graphic design skills and creativity" and the mention of "functional, visually compelling designs that solve real-world problems" implies that the portfolio should go beyond just aesthetics. It should demonstrate a strategic approach to design and its contribution to business goals.

💵 Compensation & Benefits

Salary Range:

Based on the location (Banja Luka, Bosnia and Herzegovina) and the mid-level experience requirement (2-5 years), a competitive salary range for a Graphic Designer would typically fall between €15,000 - €24,000 gross annually. This estimate is derived from general market data for creative professionals in the region and considering the specific requirements outlined.

• Methodology: This estimate is based on aggregated salary data for Graphic Designers in Bosnia and Herzegovina, adjusted for the cost of living in Banja Luka and the specified experience level. It assumes a full-time, on-site role. Specific benefits and exact salary will be determined by individual experience and qualifications.

Benefits:

• Career Growth Opportunities: Structured pathways for professional development and advancement within the company.

• Client Product Discounts: Access to discounts on a variety of products offered by Obsidian Group's clients.

• Paid Paternity Leave: Comprehensive parental leave benefits for new fathers.

• Modern Office Space: An inspiring and well-equipped workspace located centrally in Banja Luka.

• Employee Well-being: Free access to sports activities and a calendar of diverse social events to foster team cohesion and employee engagement.

Working Hours:

The role is full-time, with an estimated 40 hours per week. While the role is on-site, the company culture emphasizes balance and encourages individual expression, suggesting a potentially flexible approach to daily scheduling within standard business hours.

📝 Enhancement Note: The estimated salary range is provided as a benchmark for the Banja Luka market and the specified experience level. The listed benefits are directly extracted from the job description and highlight the company's commitment to employee well-being and professional development.

🎯 Team & Company Context

🏢 Company Culture

Industry: Performance Marketing / Digital Advertising. Obsidian Group operates as a performance marketing agency, specializing in helping Northern European clients with their social media advertising, search engine marketing, and email marketing efforts. This industry is dynamic, data-driven, and highly focused on delivering measurable results and ROI for clients.

Company Size: Approximately 430 colleagues. This indicates a medium-to-large sized agency, offering a stable yet dynamic work environment with opportunities for both specialization and broad exposure.

Founded: While the founding year isn't specified, the company's presence across multiple European locations suggests a mature and established organization with a clear growth trajectory.

Team Structure:

• The Graphic Design team is part of a larger creative department and likely works in close proximity with project managers, account managers, and digital marketing strategists.

• Reporting structure likely involves a Lead Designer or Creative Director, with direct collaboration across client-facing and internal project teams.

Methodology:

• Data-Driven Creativity: Designs are expected to be informed by performance data and insights from marketing campaigns, aiming to optimize engagement and conversion rates.

• Agile Project Management: The agency likely employs agile methodologies to manage client projects, allowing for flexibility, rapid iteration, and timely delivery.

• Client-Centric Approach: A strong emphasis on understanding client needs and delivering solutions that meet their specific business objectives and KPIs.

Company Website: obsidian-group.com

📝 Enhancement Note: The company's industry and size suggest a professional, results-oriented environment where creative contributions are directly tied to business performance. The "creative work culture" combined with "performance marketing" implies a balance between artistic expression and strategic, data-backed execution.

📈 Career & Growth Analysis

Operations Career Level: This Graphic Designer role is positioned at a mid-level (2-5 years of experience). It requires a solid grasp of design fundamentals and software proficiency, along with the ability to work independently on defined projects and contribute to team goals. The role is less about leading strategy and more about executing high-quality design within established frameworks and campaign objectives.

Reporting Structure: The designer will likely report to a Senior Designer, Creative Lead, or Art Director. They will collaborate closely with Project Managers, Account Managers, and Digital Marketing Specialists, acting as a key contributor to client campaigns.

Operations Impact: The Graphic Designer's impact is crucial for the success of performance marketing campaigns. Effective visuals directly influence click-through rates (CTR), conversion rates, brand perception, and overall campaign ROI. The designs produced will be instrumental in attracting, engaging, and retaining clients' target audiences, thereby contributing directly to the agency's and its clients' revenue generation and business growth.

Growth Opportunities:

• Skill Specialization: Opportunity to deepen expertise in specific areas like UI/UX design, motion graphics, or specialized digital advertising creative.

• Client Project Exposure: Gaining experience with a diverse range of clients and industries, broadening portfolio and understanding of different market needs.

• Internal Advancement: Potential to move into senior designer roles, team leadership positions, or cross-functional roles within the agency as experience and capabilities grow.

• Continuous Learning: Encouragement to explore new design trends and tools, potentially leading to certifications or specialized training in emerging design technologies.

📝 Enhancement Note: The analysis frames the role's impact in terms of "operations" by linking creative output directly to measurable business outcomes like ROI and conversion rates, which is a key aspect of revenue operations and GTM effectiveness.

🌐 Work Environment

Office Type: The company offers a "Modern, inspiring office space located in the heart of Banja Luka." This suggests a contemporary, well-designed workspace conducive to creativity and collaboration.

Office Location(s): The primary location mentioned is Banja Luka, Bosnia and Herzegovina. This central location likely offers good accessibility for local employees.

Workspace Context:

• Collaborative Environment: The emphasis on a "collaborative and friendly team" and "social events" indicates a work environment that encourages interaction, idea sharing, and team building.

• Tools & Technology: Access to modern design software (Adobe Creative Suite, Figma) and potentially other relevant digital marketing tools.

• Team Interaction: Opportunities to work closely with diverse teams, fostering a dynamic and engaging daily work experience.

Work Schedule: The role is full-time (40 hours/week) and on-site. While specific flexibility isn't detailed, the company culture aims for a balance, suggesting standard business hours with a focus on project deadlines and team coordination.

📝 Enhancement Note: The description of the office space and team environment suggests a culture that values employee well-being and fosters a positive, collaborative atmosphere, which is important for creative roles.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely involves a review of CV and portfolio to assess basic qualifications and creative fit.

• Skills Assessment/Challenge: Candidates may be asked to complete a design challenge or a practical exercise to evaluate their technical skills, problem-solving abilities, and creative approach in a timed setting. This could involve creating a specific digital asset or revising a given concept.

• Interviews: Multiple rounds of interviews are probable, including discussions with the hiring manager, potential team members, and possibly senior leadership. These interviews will focus on design philosophy, process, collaboration skills, and cultural alignment.

• Portfolio Presentation: Candidates will be expected to walk through their portfolio, explaining their design choices, the context of each project, and the outcomes achieved.

Portfolio Review Tips:

• Showcase Relevance: Prioritize projects that align with the agency's work in performance marketing, social media, and digital advertising.

• Tell a Story: For each piece, explain the client's objective, your role, your creative process, the tools used, and the results or impact of your design (even if anecdotal).

• Highlight Key Skills: Ensure your portfolio clearly demonstrates proficiency in Adobe Creative Suite and Figma.

• Quality Over Quantity: Present a curated selection of your best work that highlights versatility and impact.

• Professional Presentation: Ensure your portfolio is well-organized, easy to navigate, and visually appealing.

Challenge Preparation:

• Understand the Brief: Carefully read and understand the requirements and objectives of any design challenge.

• Time Management: Allocate your time effectively across research, ideation, design, and refinement.

• Focus on Objectives: Ensure your design directly addresses the problem or goal stated in the brief.

• Communicate Your Process: Be prepared to explain your thought process and design decisions.

📝 Enhancement Note: The emphasis on portfolio review and potential design challenges indicates that practical application and process are as critical as theoretical knowledge for this role. Candidates should prepare to articulate their design journey and its business implications.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential proficiency in Photoshop (for raster graphics, photo editing), Illustrator (for vector graphics, logos, illustrations), and InDesign (for layout, print, and digital documents).

• Figma: Critical for UI/UX design, wireframing, prototyping, and collaborative design workflows, especially for digital products and interfaces.

Analytics & Reporting:

CRM & Automation:

• Not directly relevant for the Graphic Designer role, but an awareness of how campaign assets are deployed through marketing automation platforms or CRM systems could be advantageous.

📝 Enhancement Note: The explicit mention of Adobe Creative Suite and Figma highlights the core technical skills required. Candidates should be prepared to demonstrate their proficiency with these tools and discuss their application in practical design scenarios.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: A strong emphasis on generating fresh ideas and exploring new design approaches to solve client problems.

• Collaboration: Working effectively within a team, sharing ideas, and providing constructive feedback to achieve collective goals.

• Results-Oriented: A focus on creating designs that not only are aesthetically pleasing but also contribute to measurable marketing performance and client success.

• Curiosity & Learning: Encouraging a mindset of continuous learning, experimentation, and staying updated with industry trends and tools.

• Client Focus: Dedication to understanding and meeting client needs, ensuring designs align with their strategic objectives.

Collaboration Style:

• Cross-Functional Integration: Designers are expected to work closely with project managers, marketing strategists, and account managers to ensure design is integrated into broader campaign strategies.

• Feedback Exchange: An open culture for giving and receiving constructive feedback to refine designs and improve project outcomes.

• Knowledge Sharing: Encouraging team members to share insights on design trends, new tools, and effective creative strategies.

📝 Enhancement Note: The values emphasize a blend of creative freedom and business acumen, which is typical for agencies focused on performance marketing. The "curious mindset" and "experimentation" are key cultural indicators.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Performance: The primary challenge will be to create visually appealing designs that also meet specific performance marketing objectives and KPIs.

• Rapid Iteration: The fast-paced nature of digital marketing may require quick turnaround times and the ability to iterate on designs based on performance data or client feedback.

• Diverse Client Needs: Adapting design style and approach to suit a wide range of clients with different brands, target audiences, and campaign goals.

• Staying Current: Keeping up with the ever-evolving landscape of digital design tools, trends, and platform requirements.

Learning & Development Opportunities:

• Advanced Tool Training: Potential for training in advanced features of Figma, Adobe Creative Suite, or emerging design software.

• Performance Marketing Insights: Gaining a deeper understanding of how design impacts marketing metrics, potentially through workshops or exposure to performance data.

• Specialized Design Workshops: Opportunities to focus on specific areas like motion graphics, UI/UX, or advanced digital advertising creative.

• Cross-Functional Exposure: Learning about the broader digital marketing ecosystem, including SEO, SEM, email marketing, and social media strategy, to better inform design decisions.

📝 Enhancement Note: The challenges highlight the dual nature of the role: artistic creativity intertwined with analytical, results-driven marketing objectives. Growth opportunities are framed around deepening both creative and strategic understanding.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance creative vision with strict brand guidelines. How did you approach it?" (Focus on demonstrating adaptability and understanding of brand management.)

• "How do you ensure your designs for social media or digital ads are not just visually appealing but also drive engagement and conversions?" (Prepare to discuss your understanding of A/B testing, CTA design, and audience segmentation.)

Company & Culture Questions:

• "What attracts you to Obsidian Group's focus on performance marketing, and how do you see your design skills contributing to that?" (Showcase your understanding of the agency's niche and your alignment with its goals.)

• "How do you stay updated with the latest design trends and tools, and how do you incorporate them into your work?" (Demonstrate your commitment to continuous learning and innovation.)

Portfolio Presentation Strategy:

• Select Impactful Projects: Choose 3-5 projects that best represent your skills and experience relevant to digital marketing and performance.

• Context is Key: For each project, clearly articulate:

  • The client and their objective.
  • Your specific role and responsibilities.
  • The design challenges faced.
  • Your creative process and decisions.
  • The tools used.
  • The outcomes or impact of the design (if quantifiable, even better).

• Demonstrate Software Proficiency: Be ready to briefly discuss how you utilized specific features in Adobe Creative Suite and Figma.

• Be Enthusiastic: Show genuine passion for design and for the opportunity to contribute to Obsidian Group.

📝 Enhancement Note: Interview preparation advice focuses on articulating design strategy in a results-oriented context, demonstrating adaptability, and showcasing practical application of skills through portfolio examples.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided link on the Obsidian Group careers portal.

• Portfolio Customization: Tailor your portfolio to highlight projects most relevant to performance marketing, social media, and digital advertising. Ensure it's easily accessible (e.g., a clean PDF or a professional online portfolio link).

• Resume Optimization: Craft your resume to emphasize your experience with the required tools (Adobe Creative Suite, Figma) and your contributions to digital campaigns, using keywords from the job description such as "graphic design," "digital platforms," "social media," and "digital advertising."

• Interview Practice: Prepare to discuss your design process, your portfolio pieces in detail, and how your work contributes to client success and business objectives. Practice articulating your responses to common interview questions.

• Company Research: Gain a deeper understanding of Obsidian Group's client base, their approach to performance marketing, and their company culture. This will help you tailor your application and demonstrate your genuine interest.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.