Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: Mintos

Location: Riga, Latvia

Job Type: Full-Time

Category: Marketing & Design Operations

Date Posted: February 26, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: Hybrid

🚀 Role Summary

• This role is critical for shaping the visual communication of Mintos, a leading fintech company focused on democratizing wealth building.

• The Graphic Designer will own the creation of compelling visual assets that enhance brand trust and drive investor growth across digital and print channels.

• Responsibilities encompass brand and marketing web design, including campaign assets, conversion-optimized landing pages, and maintaining the Mintos visual identity.

• The position requires close collaboration with Marketing, Product, and Engineering teams to ensure cohesive and high-impact visual experiences.

📝 Enhancement Note: The job description strongly emphasizes "brand and marketing web design," indicating a focus on digital-first collateral, particularly for user acquisition and engagement. This suggests the role is deeply embedded within Go-To-Market (GTM) operations, requiring a designer who understands conversion optimization principles and the fintech customer journey.

📈 Primary Responsibilities

• Design a wide range of visual assets for marketing campaigns, social media content, email marketing, paid advertising, investor presentations, and print collateral.

• Develop responsive landing pages, marketing website sections, and dedicated campaign microsites, prioritizing clear visual hierarchy and effective Call-to-Action (CTA) placement to drive user engagement and conversion.

• Produce development-ready designs with detailed responsive specifications, collaborating closely with web developers to ensure seamless and accurate implementation of visual designs.

• Create multiple creative variations of designs for A/B testing purposes, supporting data-driven optimization efforts for marketing campaigns and web experiences.

• Support product launches by creating essential marketing collateral and investor-facing materials that clearly communicate value propositions.

• Maintain, evolve, and extend the Mintos brand system, ensuring consistency across all touchpoints, including templates, icons, illustrations, and comprehensive visual guidelines.

📝 Enhancement Note: The emphasis on "conversion-optimised landing pages" and "creative variations for A/B testing" highlights the role's direct impact on marketing performance and revenue generation. This is a key aspect of GTM operations where design directly influences top-of-funnel activities.

🎓 Skills & Qualifications

Education: Not specified, but a Bachelor's degree in Graphic Design, Visual Communications, or a related field is typically expected for mid-level roles.

Experience: Minimum of 3 years of professional experience in Graphic Design, Visual Design, or Marketing Design roles.

Required Skills:

• Proven hands-on experience with Figma for interface design and prototyping.

• Expertise in responsive web design principles and best practices.

• Demonstrated ability to create high-quality visual assets for both digital and print mediums.

• Strong project management skills, with the ability to manage multiple concurrent projects and meet strict deadlines.

• Solid foundation in core design principles: typography, layout, color theory, composition, and grid systems.

Preferred Skills:

• Proficiency with Adobe Creative Suite (Illustrator, Photoshop, InDesign).

• Prior experience in the fintech, banking, or other regulated financial industry sectors.

• Familiarity with motion design or animation tools such as After Effects, Jitter, or similar.

• Skills in illustration or iconography design.

• Basic understanding of HTML/CSS and responsive development principles to facilitate developer collaboration.

📝 Enhancement Note: The "Must-haves" clearly indicate a strong emphasis on digital design proficiency, particularly with Figma, which is a modern standard for UI/UX and web design collaboration. The "Nice-to-haves" suggest a desire for candidates who can contribute beyond core graphic design, touching on areas like motion graphics and front-end development understanding, aligning with a GTM team that values versatility.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a strong portfolio demonstrating a minimum of 3 years of professional design work, with a clear emphasis on digital marketing assets and web design.

• Include case studies that highlight the process of creating conversion-optimized landing pages and campaign microsites, detailing problem identification, design solutions, and outcomes.

• Present examples of how you have maintained and evolved brand identity systems across various platforms and campaigns.

• Demonstrate experience in producing development-ready design specifications for web development teams.

Process Documentation:

• Be prepared to discuss your design process from concept to final delivery, including client/stakeholder brief interpretation, research, ideation, iteration, and final asset production.

• Outline your approach to collaborating with marketing, product, and engineering teams, detailing how you ensure alignment and effective communication throughout the design lifecycle.

• Explain your methodology for managing multiple design projects simultaneously, prioritizing tasks, and meeting deadlines, especially within a fast-paced GTM environment.

📝 Enhancement Note: For a role focused on marketing web design and campaign assets, a portfolio is paramount. It needs to demonstrate not just aesthetic skill but also an understanding of how design drives business outcomes like conversions and brand perception. Highlighting A/B testing contributions and developer handoff processes will be key.

💵 Compensation & Benefits

Salary Range: €3,100 - €3,600 per month.

Benefits:

• Competitive Salary: A monthly gross salary in the range of €3,100 to €3,600, reflecting experience and contribution.

• Stock Options: Equity participation, allowing the designer to share in the company's growth and value creation.

• Learning Budget: An annual budget of €1,200 dedicated to professional and personal development, including courses, workshops, and conferences.

• Hybrid Work Flexibility: A balance between in-office collaboration and remote work, with the option to work from another country for up to three months annually.

• Generous Vacation Policy: Vacation days exceeding the legal minimum, encouraging adequate rest and recovery.

• Well-Equipped Office: Amenities include parking, showers, a fully stocked kitchen with snacks and drinks, a massage chair, and a nap room for employee comfort and productivity.

• Company Recognition: Mintos has been recognized for fairness and equality in compensation and representation.

Working Hours: Based on a standard full-time employment (likely 40 hours per week), with flexibility offered through the hybrid work model.

📝 Enhancement Note: The salary range provided is competitive for a mid-level Graphic Designer in Riga, Latvia, especially considering the benefits offered. The inclusion of stock options and a substantial learning budget underscores Mintos' commitment to employee growth and long-term investment. The hybrid work policy, with the unique three-month international work option, is a significant differentiator.

🎯 Team & Company Context

🏢 Company Culture

Industry: Fintech, Investment Platform. Mintos operates in a rapidly evolving sector focused on making investing accessible and understandable to a broad audience. This requires clear, trustworthy communication and a design aesthetic that balances professionalism with approachability.

Company Size: 170+ employees, with representation from over 17 countries. This indicates a growing, dynamic organization with a diverse, international workforce.

Founded: Mintos was founded to address the complexity of traditional investing. The company's mission is to simplify wealth-building for millions.

Team Structure:

• The Graphic Designer will be part of the Design and Marketing team, working closely with marketing specialists, product managers, and engineers.

• The reporting structure likely places the Graphic Designer under a Head of Design, Marketing Manager, or a Creative Director, depending on the team's specific organization.

Methodology:

• Mintos emphasizes creating a simple, transparent, and accessible investment platform. This philosophy should translate into clean, user-friendly, and informative design.

• The company values data-driven decision-making, evident in the requirement for A/B testing design variations, suggesting an iterative approach to optimizing marketing and web experiences.

• Collaboration and open idea sharing are encouraged within the international team, fostering a dynamic and innovative work environment.

Company Website: https://mintos.com/

📝 Enhancement Note: Mintos' mission to simplify investing is a key cultural driver. The design team's role is to translate this mission into visually engaging and trustworthy communications. The international and diverse team structure suggests an inclusive environment where varied perspectives are valued.

📈 Career & Growth Analysis

Operations Career Level: Mid-Level Graphic Designer. This role is positioned to contribute significantly to immediate marketing and brand initiatives while developing expertise within the fintech sector. It’s a crucial role for executing GTM strategies visually.

Reporting Structure: The Graphic Designer will report to a lead within the Marketing or Design department. This provides opportunities for mentorship and direct feedback on creative output and strategic alignment.

Operations Impact: The Graphic Designer's work directly impacts Mintos' ability to attract and retain investors by creating compelling visuals that build trust, communicate value, and drive engagement. This role is integral to the GTM engine, influencing customer acquisition and brand perception.

Growth Opportunities:

• Skill Specialization: Deepen expertise in marketing web design, conversion optimization, and potentially motion graphics or illustration within the fintech context.

• Brand System Development: Take on more responsibility for evolving and managing the entire Mintos brand system, influencing brand strategy.

• Cross-functional Leadership: Potentially lead design aspects of major product launches or marketing campaigns, working more autonomously with product and marketing teams.

• Mentorship: Opportunities to mentor junior designers or interns as the team grows.

• Industry Exposure: Gain valuable experience in a high-growth fintech environment, a highly sought-after sector.

📝 Enhancement Note: This role is not just about executing design tasks; it's about contributing to the visual strategy of a fast-growing fintech. The growth opportunities are tied to increasing strategic influence, specialization, and potential leadership within the design and marketing functions.

🌐 Work Environment

Office Type: Mintos offers a hybrid work environment, combining in-office collaboration with remote flexibility. The office is described as "very well equipped," suggesting a comfortable and productive workspace.

Office Location(s): Skanstes iela 52, Rīga, 1013, Latvia. The company also has an international team, implying potential for remote collaboration with colleagues in different locations.

Workspace Context:

• The office is designed to foster productivity and well-being, offering amenities like parking, showers, ample snacks and drinks, a massage chair, and a nap room.

• The hybrid model allows for flexibility, enabling designers to choose where they work best for different tasks – collaborating in person or focusing on detailed design work remotely.

• The international team structure means opportunities to collaborate with diverse talent and learn from different cultural perspectives.

Work Schedule: Full-time employment with a hybrid arrangement. The company emphasizes flexibility, allowing employees to balance personal life with professional responsibilities. Specific daily hours might be flexible, but core collaboration times will likely be expected.

📝 Enhancement Note: The hybrid model and extensive office amenities suggest a company that prioritizes employee well-being and productivity. The international aspect of the team means designers must be adept at remote collaboration and asynchronous communication.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your application, resume, and portfolio to assess basic qualifications and design aesthetic.

• Portfolio Presentation & Interview: A deeper dive into your portfolio, discussing specific projects, your design process, problem-solving approach, and how you've contributed to business objectives. Expect questions about your experience with Figma, responsive design, and brand systems.

• Skills Assessment/Design Challenge: Potentially a practical design exercise or a case study to evaluate your skills in action, focusing on areas like landing page design or campaign asset creation relevant to Mintos' needs.

• Team/Hiring Manager Interview: Further discussion about your experience, cultural fit, and how you align with Mintos' values and team dynamics. This is also an opportunity for you to ask in-depth questions about the role and company.

• Final Interview: Potentially with a senior leader to discuss your overall fit and long-term potential within the company.

Portfolio Review Tips:

• Curate Selectively: Showcase your strongest work, focusing on projects relevant to fintech, marketing, and web design. Aim for 3-5 key projects.

• Tell a Story: For each project, clearly articulate the problem, your role, the process you followed, the tools you used, the challenges you overcame, and the results achieved (e.g., increased conversion rates, improved brand engagement).

• Highlight Figma Proficiency: Ensure your portfolio demonstrates your mastery of Figma, including interactive prototypes and responsive design considerations.

• Showcase Brand System Experience: Include examples of how you've worked with or extended existing brand guidelines, demonstrating your ability to maintain visual consistency.

• Quantify Impact: Whenever possible, use data and metrics to demonstrate the impact of your design work on business goals.

Challenge Preparation:

• Familiarize yourself with Mintos' current branding and marketing materials. Understand their value proposition and target audience.

• Be prepared to design a landing page or a campaign asset that aligns with Mintos' brand identity and business objectives. Think about CTA placement, visual hierarchy, and user journey.

• Practice articulating your design decisions clearly and concisely, justifying your choices based on design principles and business goals.

• Consider how you would incorporate A/B testing into your design process for optimization.

📝 Enhancement Note: The interview process will heavily scrutinize the candidate's portfolio. Expect to defend design choices and demonstrate how your work directly contributes to marketing and business objectives in the fintech space. A practical design challenge is highly probable.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for all UI/UX design, prototyping, and collaborative design workflows. Candidates must be proficient.

• Adobe Creative Suite: Illustrator, Photoshop, and InDesign are listed as "nice-to-haves," indicating they are beneficial for broader design tasks like illustration, photo manipulation, and print collateral.

Analytics & Reporting:

• While not explicitly listed, a Graphic Designer in this role would benefit from familiarity with analytics platforms (e.g., Google Analytics, Amplitude) to understand user behavior and the performance of their designs.

CRM & Automation:

• No specific CRM or automation tools are mentioned for this role, as it's primarily a design function. However, understanding how designs integrate with marketing automation platforms (e.g., for email campaigns) or CRM-driven landing pages would be a plus.

📝 Enhancement Note: Figma is the non-negotiable core tool. Proficiency here is paramount. Familiarity with Adobe Creative Suite and a basic understanding of analytics and web development principles will significantly enhance a candidate's profile.

👥 Team Culture & Values

Operations Values:

• Simplicity & Accessibility: Mintos aims to make investing simple and accessible. This value should be reflected in clear, uncluttered, and easy-to-understand visual communications.

• Trust & Transparency: As a fintech company, building trust is crucial. Designs should convey professionalism, reliability, and honesty.

• Data-Driven Improvement: The emphasis on A/B testing indicates a culture that values data to inform and optimize creative output.

• Collaboration & Diversity: Mintos celebrates its international team and encourages open idea sharing. Designs should be adaptable and considerate of diverse audiences.

• Innovation: Operating in a fast-paced fintech market requires continuous innovation in both product and marketing.

Collaboration Style:

• The role requires close collaboration with Marketing, Product, and Engineering teams. This means designers must be adept at communicating their ideas, understanding technical constraints, and incorporating feedback from various stakeholders.

• Open communication and a willingness to iterate based on feedback are essential for success in this cross-functional environment.

• The international nature of the team suggests a need for clear, asynchronous communication and respect for different working styles and time zones.

📝 Enhancement Note: The company values are directly tied to its mission and the nature of its business. A designer who can embody simplicity, trust, and a collaborative spirit will thrive. The emphasis on data-driven improvement means designers should be comfortable with performance metrics.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Consistency with Campaign Performance: Creating visually appealing assets that also adhere to strict brand guidelines while driving specific conversion goals.

• Rapid Iteration in a Fast-Paced Market: The fintech industry evolves quickly, requiring designers to adapt swiftly to new campaign needs, product updates, and market trends.

• Cross-Functional Stakeholder Management: Effectively communicating design decisions and managing feedback from diverse teams (Marketing, Product, Engineering) who may have different priorities.

• Technical Implementation Hand-off: Ensuring designs are accurately translated into functional web components by developers, requiring clear specifications and ongoing collaboration.

Learning & Development Opportunities:

• Specialized Fintech Design: Gaining deep experience in designing for the financial services industry, understanding its unique communication challenges and regulatory considerations.

• Conversion Rate Optimization (CRO): Developing a strong understanding of how design impacts user behavior and conversion rates, leading to more strategic design contributions.

• Advanced Web Design Techniques: Exploring and implementing cutting-edge web design trends and responsive development best practices.

• Motion Graphics & Illustration: Expanding skill sets into animation and illustration through the provided learning budget and on-the-job experience.

• Brand Strategy: Contributing to the evolution and strategic direction of the Mintos brand identity.

📝 Enhancement Note: The challenges are typical of a dynamic GTM environment, requiring adaptability and strong communication. The growth opportunities are significant, particularly in specializing within the high-demand fintech sector and expanding design capabilities.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you designed a landing page that significantly improved conversion rates. What was your process, and what were the key design elements you focused on?" (Focus on process, problem-solving, and quantifiable results.)

• "How do you approach maintaining brand consistency across a wide range of marketing materials, especially when working with different campaign objectives?" (Highlight understanding of brand systems and adaptability.)

• "Walk us through your process for creating responsive web designs. How do you ensure a seamless user experience across different devices?" (Demonstrate technical understanding of responsiveness and user-centricity.)

Company & Culture Questions:

• "What interests you about Mintos and our mission to simplify investing?" (Research Mintos' mission, values, and recent news.)

• "How do you think your design skills can contribute to building trust and accessibility for investors in the fintech space?" (Connect your skills to the company's core challenges.)

Portfolio Presentation Strategy:

• Structure Your Presentation: Start with a brief overview of your experience, then dive into 2-3 key projects. For each project, clearly outline the brief, your role, the challenges, your design process, the final solution, and the impact/results.

• Emphasize Figma & Responsiveness: Clearly demonstrate your Figma workflow and how your designs are optimized for various screen sizes.

• Quantify Outcomes: Use data points to showcase the success of your designs. If exact numbers aren't available, discuss the expected impact or lessons learned.

• Articulate Design Rationale: Be prepared to explain why you made specific design choices, linking them back to user needs, brand guidelines, and business objectives.

• Showcase Brand System Understanding: If you have examples of working with or extending brand guidelines, highlight them.

📝 Enhancement Note: Be ready to speak to your design process in detail, connecting your creative output directly to business outcomes relevant to a fintech GTM strategy. Demonstrating an understanding of conversion optimization and developer collaboration is key.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided link on Mintos' careers page.

• Portfolio Preparation: Curate a portfolio that prominently features your Figma proficiency, responsive web design examples, and any work related to marketing campaigns or landing pages. Aim for 3-5 strong case studies detailing your process and impact.

• Resume Optimization: Tailor your resume to highlight your 3+ years of experience in graphic/visual/marketing design, emphasizing Figma, responsive design, and experience with brand systems. Quantify achievements where possible.

• Interview Practice: Prepare to discuss your design philosophy, process, and specific projects in detail. Practice articulating your rationale for design decisions and how they contribute to business goals like conversion and brand building.

• Company Research: Thoroughly research Mintos' mission, target audience, current marketing efforts, and brand identity. Understand their place in the fintech landscape.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

---