Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: John Keells Group (Union Assurance)

Location: Colombo, Sri Lanka

Job Type: Full-Time

Category: Creative & Media / Art & Design / Marketing

Date Posted: December 18, 2025

Experience Level: 3-5 Years

Remote Status: On-site

🚀 Role Summary

• This role is central to developing compelling visual assets that support Union Assurance's marketing and communication strategies, ensuring brand consistency across all platforms.

• The Graphic Designer will be instrumental in translating conceptual ideas into tangible design solutions for a variety of marketing campaigns, events, and promotional materials.

• This position requires a blend of creative talent and technical proficiency in design software to produce high-quality graphics, prototypes, and final design outputs.

• The role involves close collaboration with the marketing team to conceptualize and execute visual elements that resonate with target audiences and enhance brand recognition.

📝 Enhancement Note: While the input data is for a "Graphic Designer," the output format is tailored for Revenue Operations, Sales Operations, or GTM roles. This enhancement will adapt the output to fit the provided input, focusing on the core graphic design responsibilities and qualifications as described. The "Operations Category" will be adjusted to reflect the actual role.

📈 Primary Responsibilities

• Collaborate with marketing and cross-functional teams to conceptualize and execute design solutions for events, promotions, and marketing campaigns.

• Develop and update a wide range of marketing and communication materials, including but not limited to posters, newsletters, logos, print and web graphics, mini-animations, and application interfaces.

• Produce engaging design solutions from initial concept through to final delivery, including drafts and prototypes.

• Create and maintain visual brand identity guidelines, ensuring all design outputs are consistent with the company's brand and aesthetic direction.

• Work with external graphic production suppliers and other design agencies, managing vendor relationships and ensuring quality control.

• Regularly update and manage marketing and sales collateral, such as presentations, fact sheets, brochures, and commentaries, ensuring accuracy and compliance.

• Perform internal reviews of marketing materials, including compliance checks and fact-checking, to maintain quality and accuracy.

• Conceptualize product designs and physical interactions through sketching and 3D modeling, considering usability, ergonomics, and human factors.

• Brainstorm new creative ideas for upcoming campaigns and events, contributing to the team's innovation pipeline.

• Build virtual and physical prototypes to simulate product experience, focusing on aesthetics, interaction, and manufacturability.

📝 Enhancement Note: The original input is for a Graphic Designer. The responsibilities listed are directly extracted and organized from the provided job description, focusing on the creative and design-centric tasks.

🎓 Skills & Qualifications

Education: Bachelor's degree from a recognized university in a relevant discipline (e.g., Graphic Design, Fine Arts, Visual Communications).

Experience: 3-5 years of professional experience in a similar graphic design capacity.

Required Skills:

• Strong knowledge of graphic design fundamentals, including layout, typography, color theory, and visual hierarchy.

• Proficiency in industry-standard design software, specifically Adobe Photoshop, Canva, and Adobe Illustrator.

• Demonstrated experience in video creation and editing.

• Excellent eye for detail, ensuring high-quality and accurate visual outputs.

• Proven ability to develop artistic ideas and translate them into effective design solutions.

• Strong understanding of print production standards and digital design best practices.

Preferred Skills:

• Experience with 3D modeling and virtual prototyping tools.

• Familiarity with user interface (UI) and user experience (UX) design principles.

• Experience in conceptualizing product design language and aesthetic directions.

• Ability to work with graphic production suppliers and manage vendor relationships.

• Strong communication and collaboration skills for effective teamwork.

• Proactive, self-motivated, and enthusiastic approach to creative challenges.

• Ability to work under minimum supervision, manage multiple tasks, and perform under pressure.

📝 Enhancement Note: The qualifications and experience have been structured to clearly delineate between required and preferred skills, aligning with typical industry expectations for a Graphic Designer with 3-5 years of experience.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a diverse range of design projects, including marketing collateral, event graphics, and digital assets.

• Demonstrations of creative problem-solving through design, highlighting how visual solutions addressed specific marketing objectives or challenges.

• Examples of proficiency in key design software (Adobe Creative Suite, Canva) and video editing tools.

• Projects that illustrate an understanding of brand identity and the ability to apply style guides consistently.

Process Documentation:

• Documented workflows for creating and updating marketing and sales materials, ensuring efficiency and quality control.

• Processes for collaborating with marketing teams, conceptualizing ideas, and developing design solutions.

• Methodologies for managing design projects from start to finish, including timelines and stakeholder feedback integration.

• Procedures for working with external vendors and ensuring adherence to brand guidelines and production standards.

📝 Enhancement Note: This section has been adapted to focus on a Graphic Designer's portfolio and process expectations, rather than operations-specific documentation. It emphasizes showcasing creative work and design process.

💵 Compensation & Benefits

Salary Range: While a specific salary range is not provided, for a Graphic Designer with 3-5 years of experience in Colombo, Sri Lanka, a competitive annual salary would typically range from LKR 1,200,000 to LKR 2,400,000. This estimate is based on industry benchmarks for creative roles in Sri Lanka, considering the company's stature as a leading conglomerate and the specified experience level.

Benefits:

• Attractive remuneration package as stated in the job description.

• Exposure to working with one of Sri Lanka's largest conglomerates, John Keells Holdings PLC.

• Opportunities to contribute to a leading corporate entity in the life insurance industry.

• Professional development and training opportunities within the John Keells Group.

• Potential for career advancement within the marketing and creative departments.

• Standard employment benefits as per Sri Lankan labor laws (e.g., leave entitlements, EPF/ETF contributions).

Working Hours: 40 hours per week, with a standard Monday to Friday work schedule. Flexibility may be required for specific campaign deadlines or event preparations.

📝 Enhancement Note: A salary range has been estimated based on general market rates for a Graphic Designer in Colombo, Sri Lanka, with 3-5 years of experience. This is an educated guess due to the lack of specific data. Benefits and working hours are inferred based on standard corporate practices in the region and the job description.

🎯 Team & Company Context

🏢 Company Culture

Industry: Financial Services (Insurance) and Conglomerate. Union Assurance operates within the dynamic life insurance sector, backed by the extensive business portfolio of John Keells Holdings PLC, a diversified conglomerate with interests in sectors like manufacturing, agri-business, and tourism. This provides a stable and broad industry context.

Company Size: John Keells Group is a large, established conglomerate with a significant number of employees across its various business units. Union Assurance itself is a leading entity within the insurance industry, implying a well-structured corporate environment. The specific size of the Union Assurance marketing team is not detailed but is expected to be substantial enough to require dedicated creative support.

Founded: John Keells Holdings PLC was founded in 1870, signifying a long-standing history and strong corporate legacy. Union Assurance was established in 1993, bringing decades of experience to the Sri Lankan insurance market.

Team Structure:

• The Graphic Designer will likely be part of the Marketing or Communications department within Union Assurance.

• They will report to a Marketing Manager or Head of Marketing/Communications, with direct collaboration with marketing specialists and campaign managers.

Methodology:

• The marketing team likely employs a data-driven approach to campaign planning and execution, requiring graphic designs that align with strategic objectives.

• Emphasis on brand consistency and adherence to corporate identity guidelines will be paramount in all design work.

• Agile or iterative design processes may be used, involving feedback loops with marketing stakeholders to refine creative outputs.

• A focus on producing high-impact visuals for both digital and print channels, tailored to specific audience segments.

Company Website: https://www.johnkeells.com/, https://www.unionassurance.com/

📝 Enhancement Note: This section integrates information about John Keells Group and Union Assurance to provide context on the company's industry, size, history, and potential team dynamics relevant to a Graphic Designer's role.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level Graphic Designer, requiring 3-5 years of experience. It's a specialist role focused on executing creative tasks and contributing to marketing initiatives.

Reporting Structure: Typically reports to a Marketing Manager or Head of Marketing. May have indirect collaboration with senior management and other department heads for specific projects.

Operations Impact: The Graphic Designer's work directly influences brand perception, marketing campaign effectiveness, and the overall visual communication of Union Assurance. High-quality, on-brand designs contribute to customer engagement, lead generation, and brand loyalty.

Growth Opportunities:

• Advancement to Senior Graphic Designer, Art Director, or Lead Designer roles.

• Specialization in areas like digital design, UI/UX, motion graphics, or brand management.

• Transition into related fields such as Marketing Communications Management or Creative Project Management.

• Opportunities for continuous learning through workshops, industry events, and internal training programs offered by John Keells Group.

📝 Enhancement Note: This analysis focuses on the career trajectory and impact of a Graphic Designer within a corporate structure like John Keells Group, framing it within a typical creative professional's growth path.

🌐 Work Environment

Office Type: The role is based on-site in Colombo, Sri Lanka, within the offices of Union Assurance, a part of the John Keells Group. This suggests a professional, corporate office environment.

Office Location(s): Colombo, Western Province, Sri Lanka. Specific office details would be provided upon advancement in the application process.

Workspace Context:

• A collaborative workspace designed to foster teamwork and creativity among marketing and design professionals.

• Access to necessary design software, hardware, and potentially other creative tools and technologies.

• Opportunities for regular interaction with colleagues in marketing, sales, and other departments to understand project requirements and gather feedback.

• A professional atmosphere that encourages innovation while maintaining corporate standards.

Work Schedule: Standard business hours (likely 8:30 AM to 5:00 PM, Monday to Friday) are expected, with potential for occasional overtime during peak project periods or for urgent campaign needs.

📝 Enhancement Note: This section describes the on-site work environment typical for a corporate Graphic Designer in Colombo, focusing on collaboration, resources, and the professional atmosphere.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess qualifications and creative capabilities.

• Technical Assessment/Portfolio Review: A deeper dive into the candidate's portfolio, possibly with a portfolio presentation, to evaluate design skills, creative thinking, and understanding of design principles.

• Interview with Hiring Manager: Discussion about experience, skills, creative approach, and fit with the team and company culture. May involve scenario-based questions.

• Final Interview: Potentially with senior marketing leadership or HR to discuss overall fit, compensation, and role expectations.

Portfolio Review Tips:

• Curate your best and most relevant work, showcasing a range of styles and project types (marketing campaigns, event graphics, digital assets, branding).

• For each project, clearly articulate your role, the objective, the creative process, the tools used, and the outcome or impact.

• Ensure your portfolio is easily accessible (e.g., a personal website, Behance profile, or well-organized PDF).

• Highlight projects that demonstrate your ability to work within brand guidelines and create engaging visuals for specific audiences.

Challenge Preparation:

• Be ready for a potential design challenge or a practical test where you might be asked to create a design concept for a given brief within a time limit.

• Prepare to discuss how you would approach a new campaign or design request, considering brand identity, target audience, and key messaging.

• Practice articulating your creative process and how you ensure designs meet project objectives and client expectations.

📝 Enhancement Note: This section provides tailored advice for a Graphic Designer applicant, focusing on portfolio presentation, interview preparation, and potential creative assessments.

🛠 Tools & Technology Stack

Primary Design Software:

• Adobe Photoshop: For image editing, manipulation, and graphic creation.

• Adobe Illustrator: For vector graphics, logos, illustrations, and layout.

• Canva: For rapid creation of social media graphics, presentations, and other marketing materials, especially for quick turnaround needs.

Video & Animation:

• Video Creation & Editing Software: Proficiency in tools like Adobe Premiere Pro, Final Cut Pro, or similar for creating and editing video content.

• Motion Graphics Tools: Familiarity with Adobe After Effects for creating animated graphics and visual effects.

Other Relevant Tools:

• Microsoft Office Suite (Word, PowerPoint): For creating and updating presentations and documents.

• Project Management Tools: Familiarity with tools like Asana, Trello, or Jira for managing design tasks and project timelines.

• 3D Modeling Software (Optional but Preferred): Tools like Blender, SketchUp, or SolidWorks for conceptualizing product designs and physical interactions.

📝 Enhancement Note: This section lists the core design tools and technologies expected for a Graphic Designer, focusing on industry-standard software and relevant creative applications.

👥 Team Culture & Values

Operations Values: (Adapted for a creative role)

• Creativity & Innovation: Valuing fresh ideas and unique approaches to visual communication.

• Brand Stewardship: Commitment to upholding and enhancing the Union Assurance brand identity.

• Collaboration & Teamwork: Fostering a supportive environment where ideas are shared and constructive feedback is given.

• Quality & Precision: Dedication to producing polished, accurate, and high-impact design work.

• Adaptability: Willingness to embrace new design trends, technologies, and project requirements.

Collaboration Style:

• Open communication and proactive engagement with the marketing team and other stakeholders.

• A willingness to participate in brainstorming sessions and contribute to team discussions.

• Receiving and providing constructive feedback to improve design outcomes.

• Working effectively within a team structure to meet shared project goals and deadlines.

📝 Enhancement Note: This section reframes "Operations Values" into core values relevant to a creative role, focusing on creativity, brand integrity, and collaborative teamwork within a corporate marketing department.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing creative expression with strict brand guidelines and corporate objectives.

• Managing multiple design projects simultaneously with competing deadlines.

• Adapting to evolving design trends and new technologies in the creative field.

• Ensuring consistent quality and brand messaging across diverse marketing channels.

Learning & Development Opportunities:

• Access to professional development programs and workshops offered by John Keells Group.

• Opportunities to attend industry conferences and training sessions focused on graphic design, digital marketing, and creative technologies.

• Mentorship from senior design or marketing professionals within the organization.

• Potential for cross-training in related creative disciplines.

📝 Enhancement Note: This section identifies common challenges faced by graphic designers and outlines potential growth and learning avenues within a large corporate structure.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for conceptualizing a new marketing campaign graphic from brief to final design."

• "How do you ensure your designs align with a company's brand identity and target audience?"

• "Walk us through a challenging design project and how you overcame obstacles."

Company & Culture Questions:

• "What do you know about Union Assurance and the John Keells Group?"

• "How do you see your design style contributing to our brand?"

• "Describe your ideal team environment for creative collaboration."

Portfolio Presentation Strategy:

• Select 3-5 of your strongest, most relevant projects to showcase.

• For each project, clearly state the client/objective, your role, the design process, challenges, solutions, and results.

• Be prepared to discuss your design choices (typography, color, layout) and the rationale behind them.

• Ensure your presentation is concise, engaging, and tailored to the needs of Union Assurance's marketing efforts.

• Practice your presentation to ensure smooth delivery and confidence.

📝 Enhancement Note: This preparation guide offers specific questions and strategies relevant to a Graphic Designer interview, emphasizing portfolio demonstration and understanding of brand/company context.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided application link on the careers page.

• Resume Optimization: Ensure your resume highlights your years of experience, proficiency in design software (Adobe Photoshop, Illustrator, Canva), video editing skills, and any relevant educational background. Use keywords from the job description.

• Portfolio Customization: Prepare a digital portfolio that showcases your best work relevant to marketing materials, event graphics, and digital assets. Tailor your portfolio to reflect the type of work Union Assurance might require.

• Interview Preparation: Practice answering common interview questions related to design process, creativity, brand adherence, and collaboration. Prepare to discuss your portfolio in detail.

• Company Research: Familiarize yourself with Union Assurance and the John Keells Group, their brand identity, recent campaigns, and their position in the market. This will help you tailor your responses and demonstrate genuine interest.

⚠️ Important Notice: This enhanced job description includes insights and industry-standard assumptions for a Graphic Designer role. All details should be verified directly with the hiring organization before making application decisions.

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