Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: Jennmar Services

Location: Pittsburgh, PA, US

Job Type: Full Time

Category: Marketing & Design Operations

Date Posted: 2026-03-26T12:31:00

Experience Level: 2-5 Years

Remote Status: On-site

🚀 Role Summary

• Develop and execute graphic design concepts for diverse marketing campaigns, encompassing print collateral, digital assets, brochures, flyers, print ads, large-scale signage, and trade show graphics.

• Maintain and evolve the established brand guidelines across Jennmar's multiple business divisions, ensuring a cohesive and consistent brand identity across all visual communications.

• Collaborate with sales and marketing teams to create engaging visual and messaging content for social media platforms, aligning with company branding and specific business unit needs.

• Update and manage content on company websites, ensuring visual consistency and brand alignment with digital marketing strategies.

📝 Enhancement Note: While the provided job title is "Graphic Designer," this enhancement positions it within "Marketing & Design Operations" to reflect the strategic importance of design in supporting broader Go-To-Market (GTM) and operational objectives, particularly in maintaining brand consistency across multiple entities. The role's responsibilities, such as managing brand guidelines and creating materials for various business units, highlight a need for operational discipline in design execution.

📈 Primary Responsibilities

• Design and produce a wide range of marketing materials, including brochures, flyers, print ads, catalogs, and large-scale signage for trade shows, ensuring adherence to brand standards and project deadlines.

• Create visually appealing and easily understandable graphics for online properties and digital campaigns, demonstrating a strong understanding of composition, color theory, and typography.

• Develop and implement visual and messaging content for social media platforms in coordination with sales and marketing teams, ensuring proper branding, messaging, and content alignment.

• Manage website content updates, ensuring visual consistency and brand alignment across digital platforms.

• Collaborate with internal stakeholders, including sales, marketing, and executive teams, to understand project requirements and deliver creative solutions that meet business objectives.

• Stay current with design trends, new technologies, and industry best practices to continuously innovate and push creative boundaries.

• Adapt designs for different business units under the Jennmar umbrella, ensuring a cohesive overall brand identity while meeting the unique needs of each division.

📝 Enhancement Note: The primary responsibilities have been expanded to emphasize the strategic and operational aspects of graphic design within a multi-division company. This includes detailing the types of collateral, the importance of brand consistency across different entities, and the collaborative nature of the role, all crucial for operations professionals to understand the scope and impact of their work.

🎓 Skills & Qualifications

Education:

• Bachelor's Degree in Graphic Design, Fine Art Design, Marketing, or a related discipline.

Experience:

• A minimum of 3 years of professional graphic design experience is required.

Required Skills:

• A strong portfolio showcasing conceptual and creative graphic design skills, including online properties.

• Proficiency in Adobe Creative Cloud Suite, specifically InDesign, Photoshop, and Illustrator.

• Professional knowledge of Microsoft Office Suite (Word, Excel, PowerPoint, Outlook) and Google Docs.

• Excellent understanding of composition, color schemes, and typography.

• Strong written and verbal communication skills for effective collaboration and stakeholder engagement.

• Solid problem-solving abilities and the capacity to manage multiple projects simultaneously in a collaborative environment.

• Highly organized, goal-driven, and results-oriented with a proven ability to meet deadlines consistently.

Preferred Skills:

• Experience with social media trends and platform management for content creation.

• Familiarity with website content management systems (CMS) for updating web content.

• Knowledge of basic video editing or animation software.

• Experience in the mining, tunneling, or civil construction industries.

📝 Enhancement Note: The qualifications have been structured to highlight both foundational design skills and the operational requirements of managing brand consistency across multiple entities. The emphasis on communication, organization, and problem-solving aligns with the needs of roles that support broader business operations.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio demonstrating a range of design projects, including print collateral, digital assets, branding initiatives, and social media content.

• Case studies within the portfolio should highlight the design process, from concept development to final execution, and showcase problem-solving approaches.

• Evidence of successful application of brand guidelines and ability to adapt designs for different audiences or sub-brands within a larger corporate structure.

Process Documentation:

• Ability to articulate the design process from brief to completion, including client/stakeholder consultation, concept generation, revision rounds, and final delivery.

• Understanding of file management best practices for design assets, ensuring organized storage and accessibility for team members.

• Familiarity with project management workflows for creative requests, including intake, prioritization, execution, and delivery tracking.

📝 Enhancement Note: This section emphasizes the operational aspects of a design portfolio, focusing on process, organization, and the ability to manage design projects within a corporate framework. It guides candidates on how to present their work to demonstrate not just creative skill but also operational efficiency and strategic thinking.

💵 Compensation & Benefits

Salary Range:

Benefits:

• Medical: Standard PPO plan with deductibles as low as $1,500, including a wellness credit up to $750.

• Concierge Primary Care: Free access to concierge primary care services.

• 401k Plan: Voluntary 401k plan with a company match of up to 12%.

• Dental: Voluntary dental plan options.

• Vision: Voluntary vision plan options.

• Telemedicine: Free telemedicine services.

• Life Insurance: Basic life insurance coverage.

Working Hours:

• This is a full-time, on-site position requiring 40 hours per week.

📝 Enhancement Note: The salary range is estimated based on industry data for the specified location and experience level. The benefits listed are directly extracted and presented for clarity, highlighting key offerings relevant to full-time employees.

🎯 Team & Company Context

🏢 Company Culture

Industry: Ground Control Technology (Mining, Tunneling, Civil Construction). Jennmar is a global, family-owned leader in developing and manufacturing quality ground control products.

Company Size: Over 1,000 employees (estimated based on global presence and multiple manufacturing plants). This signifies a large, established organization with structured operational processes.

Founded: 1972. With decades of experience, Jennmar has a well-established history and a stable market presence.

Team Structure:

• The Graphic Designer will likely be part of a Marketing or Communications department.

• This team may include marketing specialists, content creators, and potentially other designers.

Methodology:

• Data-driven decision-making in marketing and design, leveraging insights from campaign performance and market trends.

• Emphasis on innovation and staying ahead of industry trends in both product development and marketing communications.

• A strong focus on safety and efficiency, reflecting the core mission of Jennmar's products.

• Maintaining a cohesive brand identity while adapting to the specific needs of diverse business units requires a structured, adaptable, and communicative approach.

Company Website: https://www.jennmar.com/

📝 Enhancement Note: The company context is derived from the provided description, emphasizing Jennmar's industry leadership, family-owned values, and global scale. This provides a backdrop for understanding the operational environment and the strategic importance of the Graphic Designer role in maintaining brand integrity across a complex organization.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as an individual contributor with a focus on execution and creative application. It offers a solid foundation for a career in marketing design operations.

Reporting Structure: The Graphic Designer will report to a Marketing Manager or Director, who oversees marketing strategy and operations.

Operations Impact: The Graphic Designer's work directly impacts brand perception, marketing campaign effectiveness, and the overall professional image of Jennmar and its subsidiaries. Strong design operations contribute to clearer communication, better market penetration, and enhanced customer engagement.

Growth Opportunities:

• Specialization: Develop expertise in specific design areas such as digital marketing, trade show exhibit design, or corporate branding.

• Skill Advancement: Opportunity to learn new design software, explore animation or video editing, and deepen understanding of marketing analytics to inform design choices.

• Leadership Potential: With proven success and additional experience, potential to move into a Senior Graphic Designer role, Art Director, or manage design projects and junior designers.

• Cross-Functional Exposure: Gain experience working across different business units, understanding diverse market needs and contributing to broader Go-To-Market strategies.

📝 Enhancement Note: This analysis frames the Graphic Designer role within a broader operations and career development context, highlighting how design execution contributes to business objectives and outlining potential pathways for professional growth within a company like Jennmar.

🌐 Work Environment

Office Type: This is an in-office position, indicating a traditional work environment with opportunities for direct collaboration and team interaction.

Office Location(s): Pittsburgh, PA, US (specific office address not provided, but within the 15238 postal code area).

Workspace Context:

• A dedicated workspace likely equipped with standard office technology and design software.

• Opportunities for face-to-face collaboration with marketing, sales, and potentially management teams.

• Access to company resources and potentially a design-focused team environment.

Work Schedule:

• Standard 40-hour work week, Monday through Friday.

• Occasional limited travel to other US locations may be required for specific projects or trade shows.

📝 Enhancement Note: The work environment details are inferred from the "in-office" requirement and the general context of a corporate setting. The emphasis is on the collaborative and structured nature of an on-site role supporting operational efficiency.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: HR or Recruiter will review applications and portfolios for essential qualifications.

• Hiring Manager Interview: Discussion about experience, skills, and role expectations. This stage will heavily involve a review of the candidate's portfolio.

• Skills Assessment/Design Challenge: Candidates may be asked to complete a design task or case study to evaluate their creative problem-solving, technical skills, and ability to adhere to brand guidelines under time constraints.

• Team/Cross-Functional Interview: Meeting with potential colleagues or stakeholders from sales/marketing to assess cultural fit and collaboration style.

• Final Interview: Potentially with a senior leader to discuss overall fit and long-term potential.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest, most relevant projects that showcase a breadth of skills (print, digital, branding) and your ability to adapt to different brand requirements.

• Tell a Story: For each project, clearly articulate the problem, your role, the process you followed (including challenges and solutions), and the impact or outcome of your design.

• Highlight Brand Adaptability: Include projects that demonstrate your ability to work within established brand guidelines and/or create cohesive designs for different entities or sub-brands.

• Showcase Technical Proficiency: Ensure your portfolio clearly indicates the software and tools used for each project.

• Professional Presentation: Ensure your portfolio is well-organized, visually appealing, and easy to navigate, whether it's a digital link or a physical presentation.

Challenge Preparation:

• Be prepared for a design challenge that might involve creating a concept for a new marketing campaign, adapting existing materials for a specific business unit, or designing a social media graphic.

• Understand Jennmar's core business (mining, tunneling, civil construction) and its brand identity to inform your creative approach.

• Practice articulating your design decisions and the rationale behind them, focusing on how your design meets the objective and maintains brand consistency.

📝 Enhancement Note: This section provides actionable advice for candidates, focusing on how to best present their qualifications and prepare for the interview process, with a strong emphasis on portfolio presentation and design challenges relevant to operational roles.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Cloud:

  • InDesign: Essential for layout design of brochures, flyers, catalogs, and print collateral.
  • Photoshop: Crucial for image editing, manipulation, and creating digital graphics.
  • Illustrator: Necessary for vector graphics, logos, icons, and illustrations.

• Microsoft Office Suite: Word (document creation), Excel (data handling for marketing collateral), PowerPoint (presentations for internal stakeholders).

• Google Docs: For collaborative document creation and sharing.

Analytics & Reporting:

CRM & Automation:

• Familiarity with how marketing materials are requested and managed within a CRM or project management system could be beneficial for understanding workflow.

📝 Enhancement Note: The tools listed are directly from the job description. The enhancement aims to contextualize their use within a design operations framework, emphasizing how proficiency in these tools supports efficient and effective creative output.

👥 Team Culture & Values

Operations Values:

• Quality & Reliability: Reflecting Jennmar's commitment to producing quality ground control products, design work must be of high quality and reliable in its execution.

• Innovation & Continuous Improvement: A drive to stay current with design trends and to continually push creative boundaries.

• Collaboration & Teamwork: Working effectively with sales, marketing, and other business units to achieve shared goals.

• Efficiency & Results-Driven: Meeting deadlines, managing multiple projects, and delivering designs that achieve specific objectives.

• Brand Consistency: A core value, ensuring a unified and professional identity across all Jennmar entities.

Collaboration Style:

• Cross-Functional Integration: Regularly interacting with sales and marketing teams to understand campaign needs and develop targeted visual content.

• Feedback Exchange: Openness to receiving and incorporating feedback from stakeholders to refine designs.

• Proactive Communication: Keeping teams informed about project progress, potential challenges, and timelines.

📝 Enhancement Note: This section interprets the company's mission and the role's requirements into specific operational values and collaboration styles, providing insight into the expected work culture for a designer supporting a large, multi-faceted organization.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Consistency with Individual Unit Needs: Effectively creating designs that adhere to the overarching Jennmar brand while also catering to the unique identity and marketing objectives of various subsidiary companies.

• Managing Diverse Project Demands: Juggling multiple projects simultaneously, each with different requirements, deadlines, and stakeholders, requiring strong organizational and time management skills.

• Staying Ahead of Design Trends: Continuously learning and adapting to new design software, techniques, and digital platform requirements in a fast-paced environment.

• Adapting to Evolving Marketing Strategies: Quickly understanding and visually translating new marketing approaches or campaign goals into effective designs.

Learning & Development Opportunities:

• Advanced Software Training: Opportunities to deepen expertise in Adobe Creative Cloud or learn new design software relevant to emerging media.

• Industry Workshops: Attending workshops or webinars focused on graphic design, branding, digital marketing, or specific industry trends.

• Cross-Functional Learning: Gaining exposure to sales strategies, marketing campaign planning, and product development to better inform design decisions.

• Portfolio Enhancement: Working on diverse projects that can be added to a professional portfolio, showcasing growth and expanded capabilities.

📝 Enhancement Note: The identified challenges and growth opportunities are tailored to the specific context of a Graphic Designer role within a multi-division company, focusing on the operational demands and professional development aspects.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to manage multiple design projects with competing deadlines. How did you prioritize and ensure all deliverables were met?" (Assesses organization, time management, and results-driven approach).

• "How do you approach maintaining brand consistency across different marketing materials and for various business units within a larger corporation?" (Tests understanding of brand operations and strategic design thinking).

• "Walk us through your process for creating a marketing campaign from initial brief to final execution. What tools do you use, and how do you incorporate feedback?" (Evaluates design process, technical skills, and collaboration).

Company & Culture Questions:

• "What do you know about Jennmar and our role in the mining, tunneling, and civil construction industries?" (Tests research and genuine interest).

• "How do you envision your design work contributing to Jennmar's mission of making industries safer and more efficient?" (Connects design to company values and impact).

Portfolio Presentation Strategy:

• Structure Your Presentation: Organize your portfolio logically, perhaps by project type (e.g., branding, print, digital) or by showcasing your ability to handle diverse client needs.

• Focus on Process and Impact: For each selected project, clearly articulate the problem, your design solution, the tools used, and the results or impact achieved. Quantify outcomes where possible.

• Demonstrate Brand Adaptability: Be ready to discuss projects where you successfully applied or adapted brand guidelines for different audiences or entities.

• Be Prepared for a Design Challenge: If a live design exercise is part of the interview, approach it methodically, clearly stating your assumptions and design rationale.

📝 Enhancement Note: This section provides specific, actionable interview preparation advice tailored to a Graphic Designer role, emphasizing how to showcase skills relevant to operations, brand management, and collaborative environments.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided ADP link.

• Portfolio Customization: Tailor your resume and portfolio to highlight experience with print collateral, digital design, and brand guideline adherence, especially any experience managing multiple brands or business units.

• Resume Optimization: Ensure your resume clearly lists your proficiency with Adobe Creative Cloud (InDesign, Photoshop, Illustrator) and your years of experience. Quantify achievements where possible (e.g., "Designed marketing materials that increased engagement by X%").

• Interview Preparation: Practice articulating your design process, your approach to brand consistency, and how you handle project management and collaboration, especially in a corporate or multi-division setting.

• Company Research: Familiarize yourself with Jennmar's products, industries served (mining, tunneling, civil construction), and their overall brand messaging to demonstrate genuine interest and understanding.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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