Graphic Designer

📍 Job Overview

Job Title: Graphic Designer (with Motion Design Expertise)

Company: Canary Technologies Corp

Location: San Francisco, CA; Dallas, TX; New York, NY

Job Type: Full Time

Category: Marketing Operations & Creative Services

Date Posted: August 07, 2025

Experience Level: Mid-Level (3+ years)

Remote Status: Hybrid

🚀 Role Summary

• This role is pivotal in enhancing Canary Technologies' brand presence through sophisticated graphic and motion design across various marketing channels.

• The Graphic Designer will be responsible for creating compelling visual content for social media, digital advertising, presentations, print collateral, and web assets.

• A key focus will be on developing motion graphics and video assets, ensuring brand consistency and maximizing impact across different platforms.

• The position requires close collaboration with the Senior Graphic Designer and cross-functional teams, including marketing, product, and sales, to align visual strategies with business objectives.

• This role will involve end-to-end project management for design initiatives, from conceptualization and visual research to final asset delivery.

📝 Enhancement Note: While the title is "Graphic Designer," the emphasis on "motion design expertise," "video assets," and "cross-channel use" strongly indicates a role that blends traditional graphic design with specialized digital content creation, aligning it closely with marketing operations and creative services functions. The need to manage projects end-to-end and collaborate across departments suggests a significant operational component.

📈 Primary Responsibilities

• End-to-End Design Project Management: Oversee graphic and motion design projects from initial concept through to final delivery, ensuring all deadlines and quality standards are met.

• Brand Consistency Across Channels: Collaborate with the Senior Graphic Designer and marketing teams to maintain a unified brand voice and visual identity across all static and video marketing assets, including social media, digital ads, email campaigns, and web content.

• Digital Content Creation: Design engaging visual content for social media platforms, blog posts, digital advertisements, and email marketing campaigns, optimizing for each platform's specifications and audience engagement.

• Presentation Design & Management: Develop and maintain visually consistent, on-brand presentations using Google Slides, catering to both internal stakeholders and external client-facing materials.

• Print Collateral Development: Create print-ready materials for events, trade shows, signage, and promotional campaigns, ensuring high-quality output and adherence to brand guidelines.

• Web Layouts & Visual Assets: Design user-friendly web layouts and supporting visual assets that align with current UI/UX best practices to enhance online user experience.

• Product-Focused Illustration & Visuals: Develop custom illustrations and supporting visuals that effectively communicate product features and benefits to target audiences.

• Motion Graphics & Video Asset Development: Create dynamic motion graphics and video assets for cross-channel deployment, ensuring consistency in style, messaging, and impact across all platforms.

• Visual Research & Style Development: Conduct comprehensive visual research, assist in building stylescapes, and create mood boards to inform and guide creative development processes.

• Project Prioritization & Detail Management: Effectively manage multiple design projects simultaneously, adapting to shifting timelines and priorities while maintaining a high level of precision and attention to detail.

• Trend Awareness & Best Practices: Stay current with emerging design trends, software advancements, and industry best practices in graphic and motion design.

📝 Enhancement Note: The responsibilities highlight a blend of creative execution and project management, typical of a mid-level role within a marketing operations or creative team. The emphasis on "end-to-end" management, "cross-channel use," and "brand consistency" points to a need for operational rigor in design execution.

🎓 Skills & Qualifications

Education:

Experience:

Required Skills:

• Graphic Design Proficiency: Expert-level command of Adobe Creative Suite, specifically Illustrator, Photoshop, and InDesign, for creating high-quality static assets.

• Motion Design & Video Editing: Advanced proficiency in Adobe After Effects and Premiere Pro for developing engaging motion graphics and editing video content.

• Digital Design Tools: Strong working knowledge of Figma for collaborative design, prototyping, and creating web-ready assets, aligning with UI/UX best practices.

• Cross-Functional Collaboration: Demonstrated ability to work effectively with cross-functional teams (marketing, product, sales) to translate business requirements into impactful visual solutions.

• Visual Storytelling: Proven ability to craft compelling visual narratives through both static and motion graphics to communicate complex ideas clearly and engagingly.

• Attention to Detail: Meticulous attention to detail in file organization, production readiness, and final asset quality.

• Project Management Fundamentals: Ability to manage multiple design projects concurrently, prioritize tasks, and meet deadlines in a fast-paced environment.

• Presentation Design: Skill in creating professional and visually appealing presentations using tools like Google Slides.

Preferred Skills:

• Hospitality/SaaS Experience: Prior experience in the hospitality sector, travel technology, or a vertical SaaS company, providing industry-specific context and understanding.

• Video Production Support: Experience supporting or leading on-site video shoots and managing video production workflows.

• Web Design & UI/UX: Familiarity with web design principles and UI/UX best practices to inform web layout and asset creation.

• Illustration Skills: Proficiency in creating custom illustrations for marketing and product collateral.

📝 Enhancement Note: The required skills emphasize technical proficiency in industry-standard design software and collaborative tools (Adobe Suite, Figma), alongside soft skills critical for operations roles like collaboration, project management, and attention to detail. The preferred skills suggest an advantage for candidates with specific industry or production experience, indicating a need for practical, applied knowledge.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Comprehensive Design Showcase: A robust portfolio that clearly demonstrates a range of graphic design skills across digital and print mediums. This includes examples of social media graphics, ad creatives, email templates, and print collateral.

• Motion Design & Video Examples: Specific inclusion of motion graphics, animated logos, explainer videos, or other video assets that highlight expertise in After Effects and Premiere Pro. Showcase the narrative and engagement impact of these pieces.

• Figma Project Examples: Demonstrations of work completed in Figma, particularly collaborative projects or user interface elements, showing proficiency in modern design workflows.

• Brand Consistency Examples: Portfolio pieces that illustrate the ability to maintain consistent branding across multiple assets and campaigns, showcasing understanding of brand guidelines and visual identity management.

• Process Documentation (Implicit): While not explicitly stated, the ability to present work within a portfolio implies an understanding of the design process, from brief to final output. Candidates should be prepared to articulate their process.

Process Documentation:

• Workflow Design: Candidates should be prepared to discuss their typical design workflow, including stages like brief interpretation, concept development, client/stakeholder feedback integration, and final asset delivery.

• File Management & Handoff: Demonstrate an understanding of organizing and preparing clean, production-ready design files for various outputs (print, web, video), including proper naming conventions and folder structures.

• Collaboration Integration: Showcase how design processes integrate with team workflows, including how feedback is incorporated from marketing, product, and sales teams to iterate on designs.

📝 Enhancement Note: The portfolio requirements are central to this role, acting as a direct indicator of design capability and process adherence. For operations-minded candidates, presenting the portfolio with a focus on efficiency, collaboration, and adherence to brand standards will be key.

💵 Compensation & Benefits

Salary Range:

• The base salary range for this Graphic Designer position is $65,000 - $85,000 annually.

• This range is dependent on factors such as the candidate's skill level, years of relevant experience, and the specific work location (San Francisco, Dallas, or New York).

• Compensation will be commensurate with qualifications and adjusted for applicable taxes and standard withholdings.

• Location Adjustment Note: San Francisco and New York City typically command higher salaries due to the higher cost of living compared to Dallas. The salary range provided likely accounts for this variation, with candidates in higher cost-of-living areas potentially falling at the higher end of the range.

Benefits:

• Canary Days: Company-wide paid days off each month to encourage team-wide rest and recharging, promoting work-life balance.

• Self Improvement Club: A monthly club where individuals share personal goals, supported by a budget for purchases that aid in achieving those goals, fostering personal and professional growth.

• Professional Development Chats: A budget allocated to facilitate cross-functional professional development conversations across the organization, encouraging learning and knowledge sharing.

• Travel Reimbursement: A stipend provided for team members to visit other Canary offices (New York, San Francisco, Dallas), supporting in-person collaboration and team building.

• Personal Travel Reimbursement: A credit offered towards stays at hotels partnered with Canary, encouraging employees to experience the company's services firsthand.

• Discretionary Bonus & Equity: The role may also include the opportunity to earn a discretionary bonus and/or equity, offering additional performance-based compensation.

Working Hours:

• This is a full-time position, typically implying around 40 hours per week.

• The hybrid work arrangement requires three in-office days per week, with flexibility likely on remote days for focused work, task management, and personal productivity.

📝 Enhancement Note: The salary range is clearly defined, with an acknowledgment of location-based adjustments. The benefits package is unique and emphasizes employee well-being, continuous learning, and team connection, which are strong indicators of a positive company culture and an operational focus on employee engagement.

🎯 Team & Company Context

🏢 Company Culture

Industry: Hospitality Technology (specifically AI-powered software for hotels). Canary Technologies operates within a dynamic, fast-growing sector that leverages AI to enhance guest experiences and operational efficiency for hotels globally.

Company Size: The provided LinkedIn data indicates a company size of 51-200 employees. This suggests a mid-sized organization that is past the startup phase but still retains agility and a collaborative spirit. For operations professionals, this size often means opportunities for broader impact and exposure to various business functions.

Founded: Canary Technologies was founded in 2017. This relatively recent founding, combined with its rapid growth (Deloitte Technology Fast 500™ recognition), indicates an innovative, forward-thinking company culture.

Team Structure:

• Creative Team: The Graphic Designer will be part of an in-house creative team, likely reporting to a Senior Graphic Designer or Creative Lead.

• Cross-Functional Collaboration: This role will collaborate extensively with Marketing, Product, and Sales teams, requiring strong communication and integration skills to ensure visual assets align with broader business strategies.

• Reporting: The designer will likely report into a marketing or creative department structure, with direct reporting to a Senior Graphic Designer or Marketing Manager.

Methodology:

• Data-Driven Design: As a tech company, Canary likely employs data to inform design decisions and measure campaign effectiveness, aligning with operations principles of performance tracking.

• Agile Workflows: Given the mention of a "fast-paced environment" and a Deloitte Fast 500™ recognition, it's probable that agile methodologies are used for project management and creative development.

• Guest-Centric Approach: The core business is to improve hotel guest experiences, so a customer-centric mindset is likely embedded in all operational and creative functions.

Company Website: https://www.canarytechnologies.com/

📝 Enhancement Note: Canary Technologies appears to be a rapidly growing and recognized player in the hospitality tech space. The company culture is likely innovative, fast-paced, and focused on leveraging technology to solve industry problems, which aligns well with operational efficiency and data-driven decision-making.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Graphic Designer. It requires 3+ years of experience, indicating a need for developed skills and the ability to work with some autonomy, but still within a team structure that offers guidance and mentorship from senior staff.

Reporting Structure: The Graphic Designer will report to the Senior Graphic Designer and collaborate closely with various departments. This structure allows for skill development under experienced leadership while also fostering broad cross-functional understanding.

Operations Impact: The Graphic Designer's work directly impacts Canary's brand perception, marketing campaign effectiveness, and sales enablement materials. High-quality, consistent visuals are crucial for generating leads, closing deals, and reinforcing brand trust in the competitive hospitality tech market. Efficiently produced, on-brand assets contribute to marketing operations' ability to execute campaigns smoothly and effectively.

Growth Opportunities:

• Skill Specialization: Opportunities to deepen expertise in motion graphics, video production, and potentially UI/UX design through hands-on project work and potentially company-sponsored training.

• Leadership Potential: Progression to a Senior Graphic Designer role, leading projects, mentoring junior designers, and contributing more significantly to creative strategy.

• Cross-Functional Exposure: The collaborative nature of the role provides exposure to marketing strategy, product development, and sales processes, potentially opening doors to roles in marketing management or product marketing.

• Industry Expertise: Building specialized knowledge and a portfolio within the hospitality technology sector, a growing and dynamic industry.

📝 Enhancement Note: This role offers a clear path for growth within a creative and marketing operations context, with opportunities for both specialized skill development and broader career progression within the company.

🌐 Work Environment

Office Type: Canary Technologies operates a hybrid work model, requiring three days per week in the office. This suggests a collaborative office environment designed to foster teamwork, brainstorming, and in-person communication, balanced with the flexibility of remote work.

Office Location(s): The role is based in one of three major US cities: San Francisco, CA; Dallas, TX; or New York, NY. This offers candidates flexibility in choosing a location. The travel reimbursement benefit encourages visiting other offices, further promoting team cohesion.

Workspace Context:

• Collaborative Spaces: Office environments likely include collaborative workspaces, meeting rooms, and potentially dedicated creative zones to facilitate team interaction and brainstorming sessions.

• Technology & Tools: Employees will have access to the necessary design software (Adobe Creative Suite, Figma) and hardware, as well as company communication and project management tools.

• Team Interaction: The hybrid model ensures regular opportunities for in-person interaction with the Senior Graphic Designer, marketing teams, and other colleagues, crucial for creative feedback and operational alignment.

Work Schedule:

• The standard work schedule is full-time, approximately 40 hours per week.

• The hybrid arrangement allows for structured in-office collaboration and remote flexibility, supporting focused design work and task management.

📝 Enhancement Note: The hybrid work model indicates a company that values both collaborative synergy and individual focus, a common operational approach in modern tech environments. The choice of major cities provides access to talent and diverse professional networks.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A recruiter or hiring manager will likely review applications, focusing on resumes and portfolios to assess relevant experience and skill alignment.

• Portfolio Review & Creative Challenge: Candidates will be asked to present their portfolio, discussing their process, design decisions, and impact. A practical design challenge, potentially involving motion graphics or adapting existing brand assets, may be assigned to evaluate skills in real-time.

• Cross-Functional Interviews: Interviews with members of the marketing, product, or sales teams to assess collaboration skills, understanding of business objectives, and ability to translate functional needs into design solutions.

• Final Interview: Typically with a senior leader or department head to discuss culture fit, career aspirations, and overall alignment with the company's vision.

Portfolio Review Tips:

• Curate Strategically: Select 5-8 of your strongest, most relevant projects. Prioritize pieces that showcase graphic design, motion graphics, and collaboration. Ensure a mix of digital and print examples.

• Highlight Process & Impact: For each project, clearly articulate the problem statement, your role, the design process you followed, the tools used, and the measurable results or impact achieved. Use case study format.

• Showcase Motion Skills: Even if the primary focus is graphic design, include 1-2 strong motion design pieces to demonstrate versatility and meet the role's specific requirements.

• Visual Storytelling: Present your portfolio in a clear, visually appealing manner. Use a platform like Behance, Dribbble, or a personal website. Ensure excellent visual quality and easy navigation.

• Tailor to Canary: Research Canary's existing branding and marketing materials. If possible, include a speculative piece or highlight how your skills align with their current aesthetic and objectives.

Challenge Preparation:

• Understand the Brief: If a design challenge is given, carefully read and understand the objectives, target audience, and constraints.

• Time Management: Allocate your time effectively across conceptualization, design, and refinement.

• Presentation: Prepare a concise presentation of your challenge work, explaining your rationale and design decisions clearly, as if presenting to marketing stakeholders.

• Focus on Brand: Ensure your challenge work adheres to brand guidelines, demonstrating an ability to work within established visual systems.

📝 Enhancement Note: The interview process will heavily weigh the portfolio. Candidates should prepare to not just show their work, but to explain the "why" and "how" behind it, demonstrating an operational understanding of design's role in business objectives.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential proficiency in Illustrator, Photoshop, Premiere Pro, and After Effects is required for a wide range of graphic and motion design tasks.

• Figma: Strong working knowledge is a must for collaborative design, prototyping, and creating web layouts and visual assets. This tool is crucial for efficient teamwork and cross-functional design alignment.

Analytics & Reporting:

• Google Slides: Used for creating and maintaining on-brand presentations, requiring skill in template design and content organization.

• Marketing Analytics Platforms (Implied): While not explicitly stated, designers often work with data from platforms like Google Analytics, social media analytics, or CRM dashboards to understand asset performance and inform future designs.

CRM & Automation:

• CRM Systems (e.g., Salesforce, HubSpot - Implied): While not a direct tool for the designer, understanding how marketing assets are used within CRM and marketing automation workflows (e.g., email campaigns) is beneficial for creating effective materials.

• Project Management Tools (e.g., Asana, Trello, Jira - Implied): Designers in fast-paced environments typically use project management tools to track tasks, deadlines, and collaborate with teams.

📝 Enhancement Note: Proficiency in Adobe Creative Suite and Figma is paramount. Understanding how these tools integrate with broader marketing technology stacks and project management systems is key for operational efficiency.

👥 Team Culture & Values

Operations Values:

• Efficiency & Effectiveness: A drive to produce high-quality design work efficiently, meeting deadlines and maximizing the impact of visual assets across all channels.

• Collaboration & Communication: Valuing open communication and teamwork with cross-functional departments to ensure design solutions are aligned with business goals.

• Data-Informed Creativity: Utilizing insights from analytics and feedback to refine designs and improve campaign performance, reflecting a data-driven operational approach.

• Continuous Improvement: An ongoing commitment to learning new design trends, software, and techniques to enhance skills and output quality.

• Brand Stewardship: A dedication to maintaining and elevating the Canary Technologies brand identity through consistent and compelling visual communication.

Collaboration Style:

• Cross-Functional Integration: Actively engaging with marketing, product, and sales teams to gather requirements, solicit feedback, and ensure design assets support departmental objectives.

• Feedback Incorporation: Openness to constructive criticism and the ability to iterate on designs based on feedback from peers, senior designers, and stakeholders.

• Knowledge Sharing: Participating in team discussions, sharing insights on design trends, and contributing to a culture of learning and creative development.

📝 Enhancement Note: The company culture appears to value a blend of creative excellence and operational rigor, emphasizing collaboration, efficiency, and a data-informed approach to design.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Multiple Priorities: Managing a diverse workload with shifting deadlines across various projects (social, ads, web, print, video) requires strong organizational and prioritization skills.

• Maintaining Brand Consistency: Ensuring visual coherence across a wide array of assets and platforms while adapting to different creative needs and channel specifications.

• Rapidly Evolving Trends: Staying current with fast-changing design trends, software updates, and digital platform best practices in a dynamic tech environment.

• Translating Technical Concepts Visually: Developing clear and engaging visuals for complex AI-driven hospitality software, requiring an understanding of the product and its benefits.

Learning & Development Opportunities:

• Advanced Motion Graphics Training: Opportunities to enhance skills in animation, video editing, and motion graphics through project experience or formal training.

• UI/UX Skill Development: Potential to grow expertise in user interface design and user experience principles through web design projects.

• Industry Knowledge: Gaining in-depth understanding of the hospitality technology sector and its unique design and marketing needs.

• Creative Strategy Contribution: Opportunities to contribute to broader creative strategy discussions and influence brand direction as experience grows.

📝 Enhancement Note: The challenges presented are typical for a mid-level designer in a growth-stage tech company, emphasizing the need for adaptability and strong operational planning. The growth opportunities are significant for those looking to specialize or broaden their creative and strategic skill sets.

💡 Interview Preparation

Strategy Questions:

• "Describe your end-to-end process for creating a motion graphic video for a social media campaign." Prepare to walk through your workflow from brief to final export, including conceptualization, storyboarding, asset creation, animation, editing, and optimization for the platform.

• "How do you ensure brand consistency across a variety of marketing materials, from digital ads to print collateral and presentations?" Focus on your understanding of brand guidelines, asset management, and systematic approaches to maintaining visual identity.

• "Walk us through a project where you had to collaborate closely with marketing or product teams. What were the challenges, and how did you ensure successful design outcomes?" Highlight your communication skills, ability to incorporate feedback, and how you translated stakeholder needs into effective designs.

Company & Culture Questions:

• "What interests you about Canary Technologies and the hospitality tech industry?" Research Canary's mission, products, and recent achievements. Connect your passion for design with the company's goals and industry impact.

• "How do you stay updated on the latest design trends and software?" Mention specific resources like design blogs, industry publications, online courses, and professional networks.

Portfolio Presentation Strategy:

• Tell a Story: For each project, frame it as a mini-case study with a clear beginning (problem/brief), middle (process/solution), and end (results/impact).

• Quantify Impact: Whenever possible, use data to demonstrate the success of your designs (e.g., increased engagement rates, click-through rates, improved brand recall).

• Showcase Versatility: Clearly highlight your skills in both graphic design and motion graphics, ensuring a balanced representation of your capabilities.

• Prepare for Q&A: Anticipate questions about your design choices, challenges faced, and how you would approach future projects for Canary. Be ready to discuss your familiarity with their current visual style.

📝 Enhancement Note: Preparation should focus on demonstrating not just design talent, but also an understanding of design's operational role in marketing and business success, supported by concrete examples and a clear articulation of process.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided job link on jobs.lever.co.

• Portfolio Customization: Tailor your portfolio to showcase your most relevant graphic and motion design work. Prioritize projects that demonstrate your ability to create engaging digital content for social media, ads, and web, as well as static assets for print and presentations. Ensure your motion design examples are clearly highlighted.

• Resume Optimization: Update your resume to emphasize your 3+ years of experience, proficiency in Adobe Creative Suite and Figma, and any relevant experience in fast-paced tech environments or the hospitality sector. Quantify achievements with metrics where possible.

• Interview Preparation: Practice discussing your portfolio projects, focusing on your design process, problem-solving skills, and the impact of your work. Prepare to articulate your understanding of brand consistency and cross-functional collaboration.

• Company Research: Thoroughly research Canary Technologies' mission, values, products, and current marketing efforts. Understand their AI platform for hotels and their position in the hospitality tech market to demonstrate genuine interest and cultural fit.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with Canary Technologies Corp. before making application decisions.