Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: BYD Europe

Location: Courbevoie, France

Job Type: Full-time

Category: Marketing / Art & Design / Creative & Media

Date Posted: 2026-02-23

Experience Level: Mid-Level (2-5 years)

Remote Status: On-site

🚀 Role Summary

• Responsible for maintaining and enforcing brand visual identity (VI) standards across all marketing materials and touchpoints within the French market.

• Designs and reviews visual assets for various marketing activities, including exhibitions, product launches, and promotional campaigns, ensuring alignment with brand guidelines and business objectives.

• Collaborates closely with the Marketing Department to develop and implement tailored marketing strategies that enhance brand visibility and market share for BYD's electric vehicles and LCVs.

• Manages the design and production of promotional materials, ensuring high visual quality and timely delivery to support business development and market communication.

📝 Enhancement Note: This role is specifically focused on Brand VI management and graphic design execution within the automotive sector, with a strong emphasis on ensuring visual consistency across all customer touchpoints in the French market. The role requires a keen understanding of brand guidelines and the ability to translate them into compelling visual assets for diverse marketing initiatives.

📈 Primary Responsibilities

• Develop and output visual standard specifications, ensuring adherence to BYD's brand VI standards and adapting them for various market application scenarios to guarantee brand image unity and consistency.

• Manage and monitor the brand VI across all channels and touchpoints, proactively identifying and rectifying any deviations from brand visual standards.

• Conduct thorough design reviews of all terminal advertisements before placement to ensure alignment with brand standard specifications and marketing objectives.

• Collaborate with the marketing team to complete material design and review for key market activities such as exhibitions, launch conferences, and media test drives, ensuring overall visual quality enhances the brand image.

• Design and produce promotional materials required for market communication and promotion of BYD's brands, technologies, and products.

• Oversee design and production for specific projects and shooting requirements, coordinating with internal and external teams to ensure timely and high-quality completion.

• Process and manage other design needs arising from business development initiatives.

• Utilize all necessary office tools to output graphic design and other job-related materials.

• Work collaboratively with the France Marketing team to achieve business objectives and support growth in the French market.

📝 Enhancement Note: The responsibilities highlight a hands-on design role with significant ownership over brand consistency. The emphasis on "outputting visual standard specifications" and "normative monitoring" suggests a proactive approach to brand governance. The mention of "terminal advertisement" implies a focus on point-of-sale or dealer-level marketing materials, in addition to larger campaign assets.

🎓 Skills & Qualifications

Education: Bachelor’s degree in Graphic Design, Visual Communication, Marketing, or a related field.

Experience: Minimum of 3–5 years of experience in brand visual management, graphic design, or marketing design, with a preference for experience within the automotive, technology, or international corporate environments.

Required Skills:

• Strong understanding of brand identity (VI) systems and proven experience in brand visual management.

• Demonstrated ability to ensure brand consistency across multiple channels and touchpoints.

• Experience in advertisement layout review and validation against brand standards.

• Solid experience supporting exhibitions, product launches, press events, and marketing campaigns from a visual design perspective.

• Proficiency in translating brand, product, and technology messaging into compelling visual materials.

• Experience coordinating design projects with internal teams (marketing, sales, product) and external agencies or suppliers.

Preferred Skills:

• Experience specifically within the automotive or LCV (Light Commercial Vehicle) marketing sector.

• Familiarity with international corporate environments and cross-cultural communication.

• Knowledge of visual quality assurance processes for marketing collateral.

• Experience in managing design and shooting projects.

📝 Enhancement Note: The experience requirement of 3-5 years places this role at a mid-level, suggesting a need for independent work with a solid foundation in brand management. The preference for automotive/technology experience indicates a need for candidates familiar with the industry's visual language and demands. Proficiency in office tools is mentioned, implying that while design software is key, general productivity tools are also important for collaboration and output.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a strong understanding of brand VI systems and the ability to maintain visual consistency across diverse applications.

• Examples of design work for market activities such as exhibitions, product launches, and promotional campaigns, demonstrating creative problem-solving and adherence to brand guidelines.

• Case studies or project examples that illustrate the process of designing and reviewing advertisements or marketing collateral, highlighting attention to detail and compliance with standards.

Process Documentation:

• Evidence of experience in developing or implementing visual standard specifications for brand VI.

• Examples of processes used for reviewing and validating marketing materials against brand guidelines.

• Documentation or explanation of workflow for managing design projects from concept to delivery, including coordination with stakeholders.

📝 Enhancement Note: For a Graphic Designer role with a strong brand VI component, a portfolio is crucial. It should not only display aesthetic talent but also demonstrate a systematic approach to brand governance, attention to detail in review processes, and collaborative project management. The emphasis is on showcasing the ability to be a guardian of the brand's visual identity.

💵 Compensation & Benefits

Salary Range: Based on industry standards for a Graphic Designer with 3-5 years of experience in Courbevoie, France, the estimated annual gross salary range is likely between €35,000 and €50,000. This estimate considers the cost of living in the Île-de-France region and the specific demands of brand VI management within the automotive sector.

Benefits:

• Full-time employment with BYD France, a growing entity in the electric vehicle market.

• Opportunity to contribute to a zero-emission future and a mission-driven company.

• Exposure to international corporate environments and cross-functional team collaboration.

• Potential for professional development and growth within the Marketing department.

• Comprehensive French employment benefits package, which typically includes:

  • Statutory health insurance (Sécurité Sociale).

  • Complementary health insurance (Mutuelle).

  • Paid time off (Congés Payés).

  • Potential for performance-based bonuses.

  • Meal vouchers (Titres-restaurant). Working Hours: Standard full-time working hours, likely around 40 hours per week, with potential for flexibility depending on project needs and company policy.

📝 Enhancement Note: Salary estimates are based on general market data for Graphic Designers in France, specifically the Paris region, with adjustments for the experience level and industry. Benefits are typical for full-time positions in France, with specific mention of the company's mission and industry context.

🎯 Team & Company Context

🏢 Company Culture

Industry: Automotive (specifically New Energy Vehicles), Technology, Renewable Energy. BYD is a global pioneer in new energy solutions, aiming to build a zero-emission ecosystem.

Company Size: BYD as a whole employs over 300,000 people worldwide. BYD Europe BV is the European headquarters, and BYD France is expanding its operations, indicating a significant global presence with localized growth strategies.

Founded: BYD Company Ltd. was founded in 1995 in Shenzhen, China. BYD Europe BV is the European subsidiary, and BYD France is its national sales company.

Team Structure:

• The Graphic Designer will be part of the Marketing Department in BYD France.

• This department is responsible for developing and implementing tailored marketing strategies for the European region, with a specific focus on the France target audience.

• The team works collaboratively to optimize brand visibility, increase market share, and drive business growth.

Methodology:

• Emphasis on data-driven marketing and aligning visual assets with specific market application scenarios.

• Collaborative approach to strategy development and execution, ensuring unity and consistency of brand image.

• Focus on rigorous review processes for marketing materials to ensure compliance and quality.

• Commitment to a zero-emission future and sustainable technologies influences company ethos and team mission.

Company Website: https://careers.bydeurope.com

📝 Enhancement Note: The company culture is likely to be a blend of a large, established multinational's structure and a growth-oriented, dynamic local subsidiary. The mission-driven aspect of BYD's focus on zero-emission technology is a key cultural anchor. The marketing team is expected to be collaborative and results-oriented, with a strong emphasis on brand integrity.

📈 Career & Growth Analysis

Operations Career Level: This is a mid-level Graphic Designer role, focusing on executing and governing brand visual standards. It offers an opportunity to deepen expertise in brand VI management within a rapidly growing industry.

Reporting Structure: The Graphic Designer will likely report to the Head of Marketing or a Marketing Manager within BYD France. This structure allows for direct guidance and collaboration on marketing strategies and campaigns.

Operations Impact: The Graphic Designer plays a critical role in shaping the visual representation of BYD in France. Their work directly influences brand perception, market visibility, and the effectiveness of marketing campaigns, ultimately contributing to sales and market share growth for electric vehicles and LCVs.

Growth Opportunities:

• Specialization: Deepen expertise in automotive branding, visual identity systems, and international marketing collateral design.

• Leadership: Potential to grow into a Senior Graphic Designer or Art Director role, managing more complex projects or leading design initiatives.

• Cross-functional Exposure: Gain experience working with various departments (Sales, Product, International Marketing) to understand broader business objectives and how design contributes to them.

• Industry Knowledge: Develop specialized knowledge in the rapidly evolving New Energy Vehicle market, becoming an expert in communicating complex technologies visually.

📝 Enhancement Note: While not strictly an "operations" role in the sense of RevOps or SalesOps, this position is crucial for the operational execution of marketing strategy. The growth path likely involves increased responsibility for creative direction and brand stewardship within the French market.

🌐 Work Environment

Office Type: The role is based at BYD France's office located at 34 Rue Henri Regnault, Courbevoie, France. This is an on-site position, indicating a physical workspace within a corporate office environment.

Office Location(s): Courbevoie, Île-de-France, France. This location is part of the greater Paris metropolitan area, offering a professional business district setting.

Workspace Context:

• Collaborating in a physical office space fosters direct interaction and teamwork with the France Marketing team.

• Access to necessary office tools and potentially design software licenses provided by BYD.

• Opportunities for face-to-face brainstorming sessions and design reviews, enhancing creative output and problem-solving.

• The environment is expected to be professional, reflecting BYD's global corporate identity while supporting the dynamic needs of a growing national sales company.

Work Schedule: Standard full-time schedule, likely Monday to Friday, with typical office hours. While on-site, there may be flexibility for project-driven needs, but the core requirement is physical presence.

📝 Enhancement Note: The on-site requirement is key, emphasizing the importance of in-person collaboration for a design role. The Courbevoie location places the employee in a significant business hub within France.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: HR or recruitment team reviews applications and resumes for basic qualifications and experience.

• Portfolio Review: Candidates are expected to submit a portfolio showcasing relevant design work, particularly in brand VI, automotive, and marketing collateral. This is a critical step.

• First Interview: Likely with the hiring manager (e.g., Head of Marketing) to assess design skills, brand understanding, experience, and cultural fit. May include a review of portfolio pieces.

• Technical/Creative Assessment: Potentially a design challenge or case study related to BYD's brand and market. This could involve reviewing existing materials and proposing improvements or creating a new asset.

• Final Interview: May involve meeting with other key stakeholders or department heads to confirm suitability and discuss the role in more detail.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that directly align with the responsibilities outlined, focusing on brand VI, consistency, and marketing campaign collateral.

• Showcase Process: For each project, briefly explain the brief, your role, the design process, challenges faced, solutions implemented, and the final outcome (with metrics if possible).

• Highlight Brand VI: Clearly demonstrate your understanding and application of brand guidelines. If you managed VI, show examples of how you ensured consistency.

• Automotive/Industry Relevance: If you have relevant automotive or technology sector experience, make sure those projects are prominent.

• Professional Presentation: Ensure your portfolio is well-organized, easy to navigate, and visually appealing. A well-designed PDF or personal website is ideal.

Challenge Preparation:

• Research BYD: Thoroughly understand BYD's global and French market presence, current visual identity, key products (cars, buses, forklifts), and marketing messaging.

• Analyze Competitors: Familiarize yourself with the visual marketing strategies of other EV manufacturers in France.

• Brand Guideline Focus: Be prepared to discuss how you would interpret and apply brand guidelines in a French context.

• Problem-Solving: Think about how you would approach a design request for a specific market activity (e.g., an exhibition booth design, a new car launch brochure).

📝 Enhancement Note: The emphasis on a portfolio and potential design challenge highlights the practical, skill-based nature of this recruitment process. Candidates should prepare to demonstrate not just creative flair but also a strategic understanding of brand management and market application.

🛠 Tools & Technology Stack

Primary Tools:

• Graphic Design Software: Adobe Creative Suite is essential, including:

  • Adobe Photoshop: For image editing, manipulation, and digital graphics.
  • Adobe Illustrator: For vector graphics, logos, icons, and illustrations.
  • Adobe InDesign: For layout design of brochures, flyers, advertisements, and other print materials.

• Presentation Software: Microsoft PowerPoint or Google Slides for creating presentations of designs and proposals.

• Collaboration Tools: Microsoft Office Suite (Word, Excel, Outlook) for general communication, documentation, and data handling.

Analytics & Reporting:

CRM & Automation:

• Generally not directly used by graphic designers, but understanding how marketing assets are deployed through CRM or marketing automation platforms can provide context.

📝 Enhancement Note: Proficiency in the Adobe Creative Suite is non-negotiable for this role. The mention of "office tool necessary" implies a need for general productivity software proficiency, which is standard for corporate roles.

👥 Team Culture & Values

Operations Values:

• Quality & Precision: A strong emphasis on delivering high-quality, error-free visual assets that precisely represent the brand.

• Consistency: Upholding brand VI standards rigorously to ensure a unified and recognizable brand image across all touchpoints.

• Collaboration: Working effectively with the marketing team and other departments to achieve shared business objectives.

• Innovation within Brand: Finding creative solutions and visual approaches that are impactful while remaining strictly within brand guidelines.

• Mission-Driven: Contributing to BYD's overarching mission of building a zero-emission future.

Collaboration Style:

• Integrated Teamwork: The role requires close collaboration with the marketing team in France, involving regular communication, feedback loops, and joint project planning.

• Stakeholder Management: Effectively communicating design concepts and rationale to internal stakeholders (marketing, sales, product teams) and external partners (agencies, printers).

• Process-Oriented: Following established review and approval processes to ensure designs meet quality and compliance standards.

📝 Enhancement Note: The values emphasize a balance between creative execution and strict adherence to brand governance. The collaborative style is expected to be integrated and communicative, essential for a marketing department focused on cohesive strategy.

⚡ Challenges & Growth Opportunities

Challenges:

• Maintaining Brand Consistency: Ensuring strict adherence to BYD's global VI standards while adapting them for the specific nuances of the French market can be challenging.

• Balancing Creativity with Constraints: Producing innovative and engaging designs within the framework of established brand guidelines and specific project briefs.

• Fast-Paced Environment: Supporting multiple marketing activities and business development needs simultaneously, requiring efficient time management and prioritization.

• Industry Evolution: Keeping pace with evolving design trends and the rapidly changing landscape of the electric vehicle market.

Learning & Development Opportunities:

• Specialized Brand Training: Deepen understanding of BYD's evolving brand identity and VI system.

• Automotive Marketing Insights: Gain in-depth knowledge of marketing strategies specific to the EV and LCV sectors.

• Cross-Cultural Design: Develop skills in adapting visual communication for different international markets within Europe.

• Project Management Skills: Enhance abilities in managing design projects from inception to completion, including stakeholder coordination and timeline management.

📝 Enhancement Note: The challenges are typical for a brand-focused design role in a growing multinational. The growth opportunities are oriented towards specialization within the automotive and branding sectors, and developing project management capabilities.

💡 Interview Preparation

Strategy Questions:

• "How would you ensure brand visual consistency across all BYD France marketing materials, given our global VI standards?" (Prepare to discuss specific methods, tools, and review processes.)

• "Describe a time you had to balance creative design freedom with strict brand guidelines. What was the outcome?" (Prepare a specific example from your portfolio.)

Company & Culture Questions:

• "What interests you about BYD and its mission to build a zero-emission future?" (Research BYD's sustainability efforts and connect your values.)

• "How do you see your role contributing to the growth of BYD in the French market?" (Connect design impact to business objectives like brand visibility and sales.)

Portfolio Presentation Strategy:

• Storytelling: For each project, tell a brief story about the challenge, your creative process, and the impact of your design.

• Highlight VI Management: If you have specific examples of managing or enforcing brand VI, make them prominent. Show how you ensured consistency.

• Focus on Relevance: Prioritize projects that directly relate to marketing collateral, brand campaigns, exhibitions, or product launches, especially if they are within a similar industry.

• Be Prepared for Critique: Be open to discussing your design choices and how you would adapt them if needed.

📝 Enhancement Note: Interview preparation should focus on demonstrating a strong grasp of brand VI, a strategic approach to marketing design, and the ability to collaborate effectively within a corporate setting. The portfolio is the primary tool for showcasing these capabilities.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided link on the BYD Europe careers website.

• Portfolio Customization: Tailor your portfolio to specifically highlight projects showcasing brand VI management, visual consistency, and experience with marketing campaigns, product launches, or exhibitions. Ensure it's easily accessible (e.g., online link or well-formatted PDF).

• Resume Optimization: Update your resume to emphasize keywords from the job description, such as "Brand VI Standards," "Visual Communication," "Graphic Design," "Automotive Marketing," and "Marketing Collateral." Quantify achievements where possible (e.g., "Increased brand consistency by X% through rigorous review process").

• Interview Preparation: Practice presenting your portfolio, articulating your design process, and answering strategy and behavioral questions related to brand management and collaboration. Research BYD's current marketing efforts in France.

• Company Research: Gain a deep understanding of BYD's mission, products, and its position in the electric vehicle market, especially in France. Understand their commitment to sustainability and zero-emission technology.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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