Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: APEX Public Relations

Location: Toronto, Ontario, Canada

Job Type: Full-Time

Category: Creative & Design

Date Posted: 2026-03-10

Experience Level: Mid-level

Remote Status: Hybrid

🚀 Role Summary

• Design and execute world-class, user-focused creative assets across a variety of channels, including digital, print, and video.

• Translate creative briefs into fully developed concepts, demonstrating a strong understanding of brands and user needs to achieve client objectives.

• Collaborate within a fast-paced digital and creative team, contributing to diverse deliverables from social media graphics to packaging design and brand ideation.

• Proactively identify opportunities to enhance client creative elements and explore innovative design applications to reach target audiences.

• Spearhead creative initiatives for internal marketing, brand, and sales efforts, including the creation of infographics and document production.

📝 Enhancement Note: This role is positioned within a digital marketing communications agency, indicating a strong focus on performance-driven creative and the integration of design with marketing strategy. The emphasis on "user focused creative" and "meeting client objectives" highlights the need for a designer who understands the business impact of their work, not just aesthetic appeal. The "fast-paced" environment suggests a need for efficient workflow and strong project management skills.

📈 Primary Responsibilities

• Develop a wide range of creative assets, blending graphic design, motion graphics, photo editing, and illustration for digital, web, print, and video applications.

• Provide expert design recommendations, proposing creative and strategic solutions that align with client objectives and effectively reach target audiences.

• Partner with public relations and social media teams to identify opportunities for design to add value, improve creative elements, and explore new audience engagement strategies.

• Assist with the visual design of client websites and web applications, including the creation of wireframes, design standards, web creative assets, and content uploading via content management systems (CMS).

• Lead creative development for internal marketing, brand, and sales initiatives, producing infographics, working with photography, and building document templates.

• Create and maintain brand and identity guidelines for clients and APEX/ruckus Digital, acting as a brand guardian to ensure consistent application of standards.

• Design and contribute visually compelling elements for client and new business presentations.

• Present and communicate directly with clients, fostering strong relationships and collaborating with a multidisciplinary team to meet client needs.

• Conduct competitive and comparative design research, alongside user exploration, to inform and enhance project deliverables.

📝 Enhancement Note: The responsibilities indicate a need for a versatile designer capable of handling a broad spectrum of creative tasks, from high-level brand strategy to detailed execution across various media. The inclusion of client-facing responsibilities and internal marketing tasks suggests a role that requires strong communication, presentation, and strategic thinking beyond pure design execution. The mention of CMS and wireframing points to a need for understanding digital product development workflows.

🎓 Skills & Qualifications

Education:

Experience:

Required Skills:

• Expertise in Adobe Creative Suite (Photoshop, Illustrator, After Effects, XD, InDesign, Premier).

• Proficiency in presentation tools (Word, PowerPoint, Google Slides).

• Experience with video editing and creating motion graphics, animations, and potentially 3D modeling.

• Proficient understanding of web prototyping platforms such as Figma, Adobe XD, or Axure.

• Strong typography, illustration, and infographic design skills, particularly for data-heavy materials.

• Understanding of photography and photo editing processes.

• Ability to utilize data and user insights to inform creative decisions.

• Strong understanding of designing for accessibility (WCAG compliance).

• Excellent communication and interpersonal skills for client interaction and team collaboration.

Preferred Skills:

• A strong understanding of core design fundamentals through formal education.

• Experience with wireframing and creating design standards for web applications.

• Familiarity with content management systems (CMS) for uploading web creative assets.

• Experience in developing and upholding