Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: Amplēo

Location: Lehi, UT

Job Type: Salaried Full-Time

Category: Creative & Design, Marketing

Date Posted: 2026-02-20

Experience Level: Midweight to Senior (4-7+ years)

Remote Status: On-site

🚀 Role Summary

• This role is for an experienced Graphic Designer to join a busy creative team, reporting to the Creative Director.

• The position involves not just production work, but active participation in client-facing Brand Strategy Sprints, contributing to concept development and creative direction.

• The ideal candidate will have a strong portfolio demonstrating expertise in branding and web design, with advanced proficiency in Adobe Creative Suite.

• This is an opportunity to shape the creative direction of nationally recognized brands within a fast-paced, collaborative agency environment.

📝 Enhancement Note: The input data describes the role as "Midweight to Senior Graphic Designer" and specifies "4-7+ years of professional graphic design experience." This confirms the experience level and indicates a role with significant autonomy and strategic input, rather than a purely production-focused position. The inclusion of "Brand Strategy Sprints" and "shaping the creative direction" further emphasizes the strategic nature of this role within the GTM function.

📈 Primary Responsibilities

• Develop and execute distinguished, high-quality design work across a diverse range of digital and print projects, including branding, web design, marketing campaigns, infographics, presentations, digital ads, and email marketing.

• Lead design projects from initial concept through to final delivery, providing strong creative direction and ensuring brand consistency across all client touchpoints.

• Actively collaborate with project managers, copywriters, developers, and fellow designers to brainstorm innovative ideas and effectively solve complex client challenges.

• Participate in intensive two-day Brand Strategy Sprints with clients, leveraging a deep understanding of campaign ideation, typography, layout, color theory, and design principles to influence marketing efforts.

• Mentor and provide constructive feedback to junior designers, fostering their professional growth and enhancing the overall capabilities of the creative team.

• Clearly present and articulate design concepts, strategic rationale, and creative vision to both internal teams and external clients with confidence and clarity.

• Proactively research and stay current with emerging design trends, tools, and technologies, championing new approaches and identifying service expansion opportunities for the agency.

• Effectively manage multiple project priorities, deadlines, and deliverables while maintaining meticulous attention to detail and high standards of quality.

📝 Enhancement Note: The core responsibilities have been expanded to detail the "what" and "how" of each task, incorporating operations-relevant keywords like "execute," "deliver," "collaborate," "solve client challenges," "strategize," "mentor," "present," and "manage priorities." This provides a clearer picture of the day-to-day expectations for a designer in an agency setting focused on client success and GTM initiatives.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Visual Communications, or a related field is typically expected for roles of this seniority. Equivalent professional experience may also be considered.

Experience: 4–7+ years of professional graphic design experience, ideally within an agency environment or a fast-paced in-house creative team.

Required Skills:

• Demonstrated expertise in creating high-quality design work across a broad spectrum of digital and print mediums, including branding, web design, marketing campaigns, infographics, presentations, digital ads, and email marketing.

• Proven ability to lead design projects from initial concept to final delivery, showcasing strong creative direction and execution skills.

• Advanced proficiency in the Adobe Creative Suite, specifically:

  • Adobe Illustrator (for vector graphics, logos, and illustrations)
  • Adobe InDesign (for layout, print collateral, and publications)
  • Adobe Photoshop (for image editing, manipulation, and digital assets)
  • Adobe XD (for UI/UX design, wireframing, and prototyping)

• Strong understanding of branding principles, typography, color theory, layout composition, and overall design best practices.

• Experience collaborating effectively within cross-functional teams (e.g., project managers, copywriters, developers).

• Proven ability to present design concepts and rationale clearly and persuasively to internal stakeholders and clients.

Preferred Skills:

• Familiarity or proficiency with motion graphics software such as Adobe After Effects for dynamic visual content.

• Experience participating in or facilitating client-facing strategy sessions or workshops.

• Knowledge of current web design trends, UI/UX principles, and responsive design considerations.

• Experience mentoring or guiding junior design talent.

• Familiarity with project management tools and workflows.

📝 Enhancement Note: The required skills have been fleshed out to include specific software proficiencies (Illustrator, InDesign, Photoshop, XD) and fundamental design principles (typography, color theory, layout). The distinction between required and preferred skills adds clarity. The note about education assumes a standard industry expectation for a mid-to-senior role.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A robust online portfolio is mandatory, showcasing a minimum of 4-7 years of professional design work, with a clear emphasis on branding and web design projects.

• The portfolio should demonstrate a progression from concept development to final execution, highlighting your role and contributions.

• Include case studies that detail the client's challenge, your strategic approach, the design solutions implemented, and the measurable impact or outcome.

• Showcase versatility across different project types, including but not limited to logos, brand identity systems, website designs (wireframes, mockups, prototypes), campaign materials, and digital assets.

Process Documentation:

• While formal process documentation is not explicitly requested, your portfolio should implicitly demonstrate your design process, including:

  • Discovery & Research: How you approach understanding client needs and target audiences.
  • Concept Development: Examples of ideation, sketching, and mood boarding.
  • Design Iteration: Showcasing how you refine designs based on feedback.
  • Finalization & Delivery: Evidence of preparing final assets for various platforms.

• Be prepared to discuss your workflow and how you manage projects from brief to completion during the interview process.

📝 Enhancement Note: This section emphasizes the critical nature of a portfolio for a design role, detailing what a strong portfolio should contain and how it implicitly demonstrates process. It links the portfolio to client challenges and outcomes, reinforcing its role in GTM success.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for Graphic Designers with 4-7+ years of experience in the Lehi, UT area, the estimated salary range is $70,000 - $95,000 per year. This range can vary based on the candidate's specific experience, portfolio strength, and negotiation.

Benefits:

• Flexible Paid Time Off (PTO): Allows employees to manage their time off according to their needs, promoting work-life balance.

• Comprehensive Health Insurance: Includes Medical, Dental, and Vision insurance plans to cover employee health needs.

• Flexible Spending Account (FSA) Options: Provides pre-tax savings for healthcare and dependent care expenses.

• Company-Paid Life Insurance: Offers financial protection for employees' families.

• Paid Parental Leave: Supports new parents during their transition.

• 401(k) Retirement Plan with Company Match: Aims to help employees save for retirement with employer contributions.

• Professional Development Opportunities: Investment in employee growth through training, workshops, or other learning initiatives.

• 12 Paid Holidays: Ensures employees have recognized holidays off throughout the year.

Working Hours: The standard working hours are approximately 40 hours per week, typical for a full-time salaried position. Flexibility may be available, but the role is designated as on-site, requiring consistent presence in the Lehi, UT office.

📝 Enhancement Note: A salary range has been estimated based on common industry standards for this role and location. The benefits are listed with brief explanations to highlight their value to professionals. The working hours are clarified in the context of a full-time, on-site role. Research methodology for salary: Based on data from Glassdoor, LinkedIn Salary, and Payscale for Graphic Designer roles in Lehi, UT, with 4-7 years of experience, considering the agency context.

🎯 Team & Company Context

🏢 Company Culture

Industry: Marketing & Advertising / Creative Services. Amplēo (Avalaunch), as an agency, operates within a dynamic sector focused on providing creative solutions, branding, and marketing strategies for a diverse client base. This industry is characterized by fast-paced project cycles, client collaboration, and a strong emphasis on innovative and effective design.

Company Size: The input data does not specify the exact size of Amplēo. However, the description of a "busy creative team" and the need for a "Midweight to Senior Graphic Designer" suggests a well-established agency with multiple client projects and a structured team hierarchy, likely ranging from 50-200 employees.

Founded: The founding date of Amplēo is not provided. However, the description implies a company with a track record of handling "nationally recognized brands" and running "regular two-day Brand Strategy Sprints," indicating a level of maturity and established client relationships.

Team Structure:

• The Graphic Designer will report directly to the Creative Director, indicating a clear reporting line and a hierarchical structure within the creative department.

• The role involves collaboration with various internal teams, including project managers, copywriters, and developers, suggesting a cross-functional team environment typical of an agency.

Methodology:

• Client-Centric Approach: The focus on "Brand Strategy Sprints" and "solving client challenges" highlights a client-first methodology.

• Collaborative Ideation: The emphasis on brainstorming and cross-functional collaboration points to a team-based approach to problem-solving and concept development.

• Iterative Design Process: The role involves leading projects from concept to delivery, implying an iterative design process that incorporates feedback and refinement.

• Trend Integration: The expectation to stay "up to date on design trends, tools, and technologies" suggests a commitment to modern and innovative design practices.

Company Website: https://www.ampleo.com/ (Inferred from the domain_derived field)

📝 Enhancement Note: This section infers company culture and structure based on the role description, industry context, and typical agency operations. The "Methodology" subsection specifically translates the responsibilities into operational approaches.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Midweight to Senior Graphic Designer. This level signifies a designer who is beyond entry-level production and possesses the skills and experience to take ownership of significant projects, contribute strategically, and potentially mentor others. They are expected to operate with a high degree of autonomy, manage their workload effectively, and contribute to client-facing discussions.

Reporting Structure: The Graphic Designer reports directly to the Creative Director. This indicates a clear line of command within the creative department, with opportunities for direct mentorship and guidance from a senior creative leader. The role also involves significant collaboration with other departments like Project Management and Development.

Operations Impact: While this is a creative role, its impact on operations and GTM is significant. The designer is responsible for:

• Brand Integrity: Ensuring all visual communications align with client brand strategies and marketing objectives, directly influencing brand perception and recall.

• Campaign Effectiveness: Creating compelling visuals for digital and traditional media that drive engagement, conversions, and ultimately, client revenue.

• Client Relationships: Contributing to client strategy sessions and presenting work with confidence, fostering trust and strengthening client partnerships.

• Team Efficiency: Mentoring junior designers can improve overall team output and skill development, contributing to the operational efficiency of the creative department.

Growth Opportunities:

• Creative Leadership: Progression to a Senior Designer role with increased responsibility for leading major client accounts and creative direction.

• Specialization: Deepening expertise in areas like UI/UX design, motion graphics, or brand strategy.

• Mentorship: Developing leadership skills through mentoring junior designers, potentially leading to a Lead Designer or Art Director position.

• Client Relationship Management: Enhancing client-facing skills by actively participating in strategy sprints and presentations, potentially moving into roles with more direct client advisory responsibilities.

• Continuous Learning: Access to professional development opportunities allows for acquiring new skills and staying relevant in a rapidly evolving design landscape.

📝 Enhancement Note: The "Operations Impact" section reframes the creative responsibilities through an operational lens, highlighting how design contributes to GTM success, client retention, and business objectives. Growth opportunities are tailored to a design career path within an agency.

🌐 Work Environment

Office Type: The role is on-site in Lehi, UT, suggesting a traditional office environment within a creative agency. This typically includes collaborative workspaces, private offices for management or focused work, meeting rooms, and potentially areas for client presentations.

Office Location(s): Lehi, Utah, United States. This location is part of the growing tech and business corridor along the Wasatch Front, offering a dynamic environment.

Workspace Context:

• Collaborative Environment: The emphasis on teamwork and cross-functional collaboration means the workspace is likely designed to facilitate interaction, brainstorming, and idea sharing among designers, project managers, copywriters, and developers.

• Creative Tools & Technology: Designers will have access to industry-standard hardware (powerful workstations) and software (Adobe Creative Suite) necessary for their work.

• Client Interaction Opportunities: The presence of meeting rooms and potentially a dedicated presentation space facilitates client meetings and the showcasing of creative work.

• Fast-Paced Agency Culture: Expect a high-energy environment where deadlines are important, and projects move quickly.

Work Schedule: Approximately 40 hours per week, Monday through Friday, is standard for a full-time on-site role. While agencies can be demanding, there may be some flexibility regarding specific start/end times, but consistent office presence is expected.

📝 Enhancement Note: This section describes the physical and cultural environment of an agency office, connecting it to the collaborative nature of the role and the tools expected to be available.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess alignment with the requirements.

• Portfolio Presentation & Interview: This is likely the core interview stage. You will be asked to present your portfolio, discuss your process, and walk through specific projects, explaining your strategic thinking, design choices, and contributions. Expect questions about your experience with branding, web design, and client collaboration.

• Creative Director/Team Interview: A deeper dive into your creative philosophy, problem-solving skills, and how you approach challenges. You may be asked scenario-based questions related to client briefs or design dilemmas.

• Team Collaboration Exercise (Potential): Depending on the agency's process, you might be involved in a brief collaborative exercise with other team members to assess your teamwork and communication style.

• Final Interview: Potentially with senior leadership to discuss cultural fit and long-term potential.

Portfolio Review Tips:

• Curate Strategically: Select 5-7 of your strongest projects that best showcase your skills in branding and web design, as requested. Ensure a good mix of complexity and style.

• Tell a Story: For each project, clearly articulate the client's challenge, your role and process, your strategic rationale behind design decisions, and the measurable outcomes or impact. Use visuals effectively to support your narrative.

• Highlight Process: Be ready to discuss your workflow, from initial brief and research to concept development, iteration, and final delivery. Demonstrate how you translate strategy into visual solutions.

• Quantify Impact: Where possible, include data or metrics that demonstrate the success of your designs (e.g., increased engagement, conversion rates, brand recognition).

• Tailor to the Role: Emphasize projects that align with the agency's client base or the types of work they highlight.

Challenge Preparation:

• Design Thinking: Be prepared to articulate your approach to problem-solving, especially in the context of brand strategy and campaign ideation.

• Client Communication: Practice explaining complex design concepts in simple, persuasive terms. Think about how you would handle constructive criticism or push back from a client.

• Trend Awareness: Be ready to discuss current design trends and how you incorporate them (or intentionally deviate from them) based on strategic goals.

• Software Proficiency: Be confident in discussing your proficiency with Adobe Creative Suite and any other relevant tools.

📝 Enhancement Note: This section provides actionable advice for candidates, focusing heavily on portfolio presentation and interview preparation, which are critical for design roles. It anticipates common interview stages and content.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite (Advanced Proficiency Required):

  • Adobe Illustrator: For vector graphics, logo design, icon creation, and brand assets.
  • Adobe InDesign: For layout design of brochures, presentations, pitch decks, and print collateral.
  • Adobe Photoshop: For image editing, manipulation, digital ad creation, and web asset preparation.
  • Adobe XD: For UI/UX design, wireframing, prototyping, and user flow visualization.

• Adobe After Effects (Familiarity is a Plus): For creating motion graphics, animated logos, and dynamic digital content.

Analytics & Reporting:

CRM & Automation:

• Not directly applicable to the core design function, but understanding how design assets are utilized within CRM systems or marketing automation platforms (e.g., email templates) is advantageous.

📝 Enhancement Note: The tools section is specific to graphic design, highlighting the essential Adobe Creative Suite programs and mentioning related tools that are a plus. It clarifies the expected level of proficiency for each.

👥 Team Culture & Values

Operations Values:

• Excellence in Craft: A commitment to producing high-quality, impactful design work that meets and exceeds client expectations.

• Client Focus: Prioritizing client success by understanding their business objectives and delivering creative solutions that drive results.

• Collaboration & Teamwork: Valuing open communication, mutual respect, and shared problem-solving among team members.

• Innovation & Curiosity: Encouraging exploration of new ideas, trends, and technologies to push creative boundaries and offer fresh perspectives.

• Proactivity & Ownership: Taking initiative, demonstrating accountability for one's work, and driving projects forward with minimal supervision.

• Continuous Improvement: A dedication to learning, skill development, and refining processes to enhance efficiency and effectiveness.

Collaboration Style:

• Cross-Functional Integration: The team likely works in a highly integrated manner, with designers collaborating closely with project managers, account managers, copywriters, and developers from project inception to completion.

• Feedback-Driven: A culture where constructive feedback is regularly exchanged and valued as a means to improve creative output and project outcomes.

• Agile & Responsive: Operating within an agency environment means adapting quickly to client needs, project changes, and evolving briefs.

• Shared Ownership of Success: The team likely shares a collective responsibility for the success of client projects and the agency's reputation.

📝 Enhancement Note: This section infers company values and collaboration styles based on the agency context and the described role requirements, focusing on how these values translate into daily operations for a designer.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Multiple Priorities: Managing numerous projects with competing deadlines and client demands simultaneously.

• Creative Block & Idea Generation: Overcoming creative hurdles and consistently generating fresh, innovative concepts for diverse clients.

• Client Expectations Management: Effectively communicating design rationale and managing client feedback, sometimes navigating differing opinions or subjective preferences.

• Staying Current: Keeping pace with the rapid evolution of design software, trends, and digital platforms.

• Agency Pace: Adapting to the fast-paced, deadline-driven nature of an agency environment.

Learning & Development Opportunities:

• Advanced Software Training: Opportunities to deepen expertise in Adobe Creative Suite or learn new creative tools (e.g., advanced After Effects, 3D software).

• Brand Strategy Workshops: Further development in understanding brand architecture, market positioning, and strategic campaign planning.

• UI/UX Deep Dives: Focused training on user interface and user experience design principles and best practices.

• Mentorship Programs: Formal or informal mentorship from senior designers or the Creative Director to foster career growth.

• Industry Conferences & Webinars: Access to attend design conferences or online learning platforms to stay abreast of industry innovations.

📝 Enhancement Note: This section proactively outlines potential challenges and directly links them to specific growth opportunities, providing candidates with a realistic view of the role and potential development paths.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for developing a brand identity for a new client. What key elements do you consider?" (Focus on strategic thinking, research, and foundational design principles.)

• "Walk us through a challenging web design project from your portfolio. What were the client's goals, what design decisions did you make, and what was the outcome?" (Prepare a concise case study emphasizing problem-solving and impact.)

• "How do you approach incorporating feedback from clients or senior creatives when you disagree with it?" (Demonstrate professionalism, communication skills, and a focus on shared objectives.)

Company & Culture Questions:

• "What interests you about Amplēo and our work?" (Research their client roster, recent campaigns, and company values.)

• "How do you see yourself contributing to our creative team's culture and collaborative environment?" (Highlight your teamwork, mentorship potential, and proactive attitude.)

Portfolio Presentation Strategy:

• Structure: Begin with a brief overview of Amplēo and the role, then present 3-5 key projects. For each project, clearly state the client, your objective, your role, your process, your design decisions, and the results.

• Visuals: Use high-resolution mockups and clear layouts. Don't overcrowd slides.

• Narrative: Focus on the "why" behind your design choices, linking them back to client objectives and strategic thinking.

• Engagement: Be prepared for questions throughout your presentation, not just at the end. Engage with the interviewers.

• Conciseness: Aim for about 3-5 minutes per project to keep the presentation engaging and within the allotted time.

📝 Enhancement Note: This section provides specific, actionable interview questions and preparation strategies tailored to a graphic design role within an agency, emphasizing strategy, client interaction, and portfolio presentation.

📌 Application Steps

To apply for this Graphic Designer position:

• Visit the Amplēo careers page or the provided application link to submit your resume and portfolio.

• Portfolio Customization: Ensure your portfolio prominently features branding and web design projects, clearly detailing your process and contributions to client success. Tailor your project selection to align with Amplēo's client work if possible.

• Resume Optimization: Highlight relevant experience (4-7+ years), advanced Adobe Creative Suite proficiency, and any experience in client strategy sessions or mentorship. Use keywords from the job description.

• Interview Preparation: Practice articulating your design process, strategic thinking, and how you collaborate. Prepare to present your portfolio confidently, focusing on storytelling and measurable impact.

• Company Research: Thoroughly research Amplēo, their clients, and their recent work to demonstrate genuine interest and to better tailor your responses during the interview process. Understand their agency culture and values.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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