Graphic Designer & Videographer

📍 Job Overview

Job Title: Graphic Designer & Videographer

Company: CGCB Associates LLC

Location: Norwich, New York, United States

Job Type: Full Time

Category: Creative & Media / Marketing / Art & Design

Date Posted: March 13, 2026

Experience Level: 2-5 Years

Remote Status: On-site

🚀 Role Summary

• Develop and execute compelling visual content strategies for both digital and print platforms, ensuring brand consistency across all marketing collateral.

• Produce high-quality video content from concept to final edit, including storyboarding, shooting, and post-production, to support marketing campaigns, recruitment efforts, and internal communications.

• Collaborate closely with leadership and marketing teams to translate business objectives into impactful visual narratives that enhance brand awareness and engagement.

• Manage the end-to-end creative process for multiple projects simultaneously, from initial ideation through to final delivery, while adhering to strict deadlines and quality standards.

• Maintain and organize a comprehensive digital asset library, ensuring efficient access to creative materials for various internal stakeholders.

📝 Enhancement Note: This role is positioned as a key contributor to the visual identity and marketing efforts of CGCB Associates LLC, a growing company with diverse service offerings. The emphasis on both graphic design and videography suggests a need for a versatile creative professional who can manage a broad spectrum of visual content creation. The requirement for a portfolio and proficiency in Adobe Creative Suite, especially Photoshop, InDesign, Illustrator, and Premiere Pro, indicates a desire for a candidate with strong technical skills and a proven track record in professional creative production. The company's mission and expansion across multiple states suggest opportunities for high-impact work and growth.

📈 Primary Responsibilities

• Design and produce a wide range of creative assets for digital marketing channels, including social media graphics, online advertisements, website banners, and email campaign visuals.

• Create and manage the production of print marketing materials such as brochures, flyers, signage, business cards, and event-specific collateral.

• Plan, script, storyboard, shoot, and edit professional-quality video content for use in advertising campaigns, social media posts, recruitment videos, customer testimonials, and internal training materials.

• Ensure all visual outputs strictly adhere to brand guidelines, maintaining a cohesive and recognizable brand identity across all touchpoints.

• Manage project timelines, prioritize tasks, and coordinate with various departments (e.g., marketing, sales, HR) to gather requirements and deliver creative solutions that meet business objectives.

• Oversee the organization and archiving of all digital assets, including photos, videos, design files, and brand templates, ensuring proper naming conventions and categorization for easy retrieval.

• Stay abreast of the latest trends in graphic design, videography, social media content, and digital marketing to continuously innovate and improve creative output.

• Assist in the development of visual concepts for new service offerings, promotional campaigns, and company-wide initiatives.

• Contribute to a positive and collaborative team environment by sharing knowledge, providing constructive feedback, and actively participating in creative brainstorming sessions.

📝 Enhancement Note: The responsibilities highlight a hands-on role requiring end-to-end execution of creative projects. The emphasis on "planning, storyboarding, shooting, and editing" for video, alongside "design and produce creative assets" for graphics, underscores the need for a candidate proficient in both strategic conceptualization and practical execution. The mention of "recruitment marketing" and "internal communications" suggests the role will support broader HR and operational needs beyond traditional marketing.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a Bachelor's degree in Graphic Design, Fine Arts, Film Production, Marketing, or a related field is often preferred for roles requiring extensive creative software proficiency and theoretical understanding. Equivalent practical experience and a strong portfolio will be considered.

Experience: 2-5 years of professional experience in graphic design and videography, with a demonstrated ability to manage creative projects from conception to completion. Experience in a fast-paced, growing company or within the construction, service-based, or event industries is a plus.

Required Skills:

• Proven expertise in graphic design principles, including layout, typography, color theory, and visual hierarchy.

• Demonstrated proficiency in Adobe Creative Suite, specifically Adobe Photoshop and Adobe InDesign.

• Strong video production skills, including shooting, editing, and post-production techniques.

• Familiarity with Canva for quick design tasks and content creation.

• Ability to translate marketing objectives and brand messaging into compelling visual content.

• Excellent organizational and time management skills, with the capacity to manage multiple projects and deadlines effectively.

• Strong communication skills, both written and verbal, for collaborating with stakeholders and presenting creative concepts.

Preferred Skills:

• Proficiency in Adobe Illustrator and Adobe Premiere Pro for advanced graphic design and video editing.

• Experience managing social media content calendars and creating assets tailored for various social platforms.

• Basic knowledge of photography principles, including composition, lighting, and equipment.

• Understanding of digital marketing concepts, SEO best practices for visual content, and audience engagement strategies.

• Experience with animation or motion graphics software.

📝 Enhancement Note: The explicit preference for Illustrator and Premiere Pro, alongside the required Photoshop and InDesign, suggests that while core functionality can be achieved with the latter, advanced capabilities will be highly valued. The mention of Canva indicates a pragmatic approach, valuing efficiency for certain tasks. The "2-5 years" experience level implies a need for someone who is past entry-level but not yet a senior art director, capable of independent work and project ownership.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a diverse range of graphic design projects (e.g., branding, marketing collateral, social media graphics, web visuals).

• A dedicated section or separate submission demonstrating video production capabilities, including examples of storyboarding, shooting, editing, and final video products for various applications (e.g., promotional, informational, recruitment).

• Evidence of consistent brand application across different media and formats, highlighting an understanding of brand guidelines and visual identity.

• Case studies or descriptions of projects that detail the creative process, challenges faced, solutions implemented, and the impact of the final visual assets.

Process Documentation:

• Demonstrations of workflow for managing projects from brief to final delivery, including any project management tools or methodologies utilized.

• Examples of how you approach concept development, client feedback integration, and revision processes in graphic design and video production.

• Evidence of your system for organizing and managing digital assets, ensuring version control and easy accessibility.

• Ability to articulate the step-by-step process for creating specific types of content, such as a social media campaign or a promotional video.

📝 Enhancement Note: The portfolio requirement is paramount, as explicitly stated. Applicants must curate work that showcases breadth (graphic design and video) and depth (technical proficiency and creative problem-solving). The emphasis on "Applications without a portfolio will not be considered" means this section is non-negotiable. The "process documentation" aspect implies a need for candidates who are not just creators but also organized and methodical in their approach to creative operations.

💵 Compensation & Benefits

Salary Range: $22 - $31 per hour. This range is competitive for a skilled Graphic Designer & Videographer in a non-metropolitan area like Norwich, NY, considering the experience level (2-5 years) and the required technical proficiencies. The higher end of the range would likely be for candidates with extensive experience in preferred software (e.g., Premiere Pro, Illustrator) and a strong portfolio demonstrating significant impact.

Benefits:

• Health, dental, and vision insurance options: Comprehensive medical coverage to support employee well-being.

• Retirement savings plan with employer match (401k): Financial planning support for long-term security.

• Paid time off (PTO) and holidays: Time to rest, recharge, and attend to personal matters.

• Opportunities for professional development and advancement within the company: Investment in employee growth and career progression, potentially including training on new software or creative techniques.

• A positive work environment with a supportive team culture: Emphasis on a collaborative and encouraging workplace.

Working Hours: 40 hours per week, full-time. This is standard for a full-time on-site position. While the role is on-site, the company culture may offer some flexibility in daily schedules, though core hours will likely be expected for collaboration and team integration.

📝 Enhancement Note: The salary range is specific and hourly, which is common for roles that may be subject to overtime or have a structured daily schedule. The benefits package is robust and typical for a full-time employee, with a notable mention of employer match for the 401k, which is a significant perk for long-term financial planning. The "opportunities for professional development" are crucial for a creative role, suggesting the company is willing to invest in keeping its creative team’s skills current.

🎯 Team & Company Context

🏢 Company Culture

Industry: Rentals and Services (specifically portable equipment rentals, including portable toilets, bunk houses, campers, restroom trailers, laundry facilities, command centers, and more). The company operates in sectors that support construction, events, disaster relief, and temporary housing.

Company Size: CGCB Associates LLC operates multiple offices across Texas, Florida, and Upstate New York, with a history of doing business across the United States. This suggests a medium-sized enterprise with a growing footprint, likely employing anywhere from 50-250 employees across its various locations.

Founded: 2000. This indicates a company with over two decades of operational experience, suggesting stability and a proven business model, while also being young enough to remain dynamic and growth-oriented.

Team Structure:

• The Graphic Designer & Videographer will likely be part of a Marketing department, or potentially a smaller, integrated team that supports multiple functions.

• This role will report to a Marketing Manager, Director of Marketing, or potentially a senior leader if the marketing function is lean.

Methodology:

• The company's mission emphasizes "superior equipment and services" and creating the "best home away from home experience," suggesting a customer-centric approach.

• The commitment to a "safe work environment" and "family-like culture" indicates a focus on employee well-being and team cohesion.

• Growth and expansion are key themes, implying a dynamic environment that values innovation and adaptability.

Company Website: [rtgrents.com] (Inferred from domain_derived)

📝 Enhancement Note: The company's expansion and diverse service offerings present a rich landscape for creative content. The "family-like culture" suggests a potentially close-knit team where individual contributions are visible and valued, but also implies a need for cultural fit. The "growth and expansion" aspect means the creative team will likely be involved in evolving brand messaging and visual strategies.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as an intermediate-level creative professional. It requires a solid foundation of technical skills (Adobe Creative Suite, video editing) and practical experience (2-5 years), enabling independent project execution. The candidate is expected to contribute significantly to visual strategy and brand consistency without needing constant supervision.

Reporting Structure: The Graphic Designer & Videographer will likely report to a Marketing Manager or Director. This provides a clear line of communication for project briefs, feedback, and professional development. Interaction with other departments will be crucial for understanding project requirements and ensuring visual alignment across the business.

Operations Impact: The creative output of this role directly impacts brand perception, customer engagement, and lead generation. High-quality graphics and videos are essential for effective marketing campaigns, recruitment efforts, and conveying the company's value proposition. By enhancing the visual appeal and clarity of communications, this role contributes to increased brand recognition, improved candidate attraction, and ultimately, business growth.

Growth Opportunities:

• Skill Specialization: Opportunity to deepen expertise in specific areas of graphic design (e.g., motion graphics, UI/UX design) or videography (e.g., advanced editing, cinematography, drone operation).

• Leadership Potential: As the company grows, there may be opportunities to mentor junior designers, lead creative projects, or eventually move into a Senior Graphic Designer/Videographer or Creative Lead role.

• Broader Creative Strategy: Involvement in developing overarching creative strategies and campaign concepts, moving beyond execution to strategic planning.

• Industry Expertise: Gaining specialized knowledge within the rental and service industry, which can be valuable for future roles in similar sectors or for developing targeted creative campaigns.

📝 Enhancement Note: The "2-5 years" experience level is a key indicator for career growth. It suggests the company is looking for someone who can hit the ground running but also has the potential to grow with the company. The mention of "professional development and advancement" in the benefits section strongly supports these growth opportunities.

🌐 Work Environment

Office Type: The role is based at the company's headquarters in Norwich, NY, and is explicitly "not a remote position." This indicates an on-site work environment, likely within a professional office setting.

Office Location(s): Norwich, NY. This is a smaller city, suggesting a potentially quieter work environment compared to a major metropolitan area, which can be conducive to focused creative work.

Workspace Context:

• The emphasis on a "positive work environment with a supportive team culture" suggests opportunities for collaboration and team interaction.

• As a creative role, the workspace is likely equipped with necessary design software, hardware (computers, monitors), and potentially video production equipment.

• Employees will have access to company facilities and resources, fostering a professional and productive atmosphere.

• The "family-like culture" may translate into a more informal and friendly office dynamic, encouraging open communication.

Work Schedule: Standard 40-hour work week, full-time. While specific daily schedules aren't detailed, on-site roles typically require consistent presence during business hours to facilitate collaboration and project integration with other team members and departments.

📝 Enhancement Note: The "on-site" requirement is critical. Candidates must be willing and able to work from the Norwich, NY office regularly. The "family-like culture" and "supportive team" imply an environment where interpersonal dynamics are important, and candidates should look for alignment with this aspect of the company culture.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio. Applications without a portfolio will be immediately disqualified. The portfolio should clearly showcase relevant graphic design and videography work.

• First Interview (Phone/Video): Discussion focused on experience, technical skills (software proficiency, creative process), and initial cultural fit. Candidates may be asked to walk through specific projects from their portfolio.

• Second Interview (On-site): In-person meeting with key stakeholders (e.g., Hiring Manager, Marketing Director, potentially leadership). This stage will likely involve a more in-depth discussion of creative strategy, problem-solving abilities, and a deeper dive into portfolio examples. A creative challenge or scenario-based question may be presented.

• Skills Assessment/Creative Challenge (Optional): Candidates might be given a small, timed creative task to assess their practical application of skills, speed, and approach to a given brief.

• Final Interview/Offer: Discussion of compensation, benefits, and role expectations, leading to a formal offer.

Portfolio Review Tips:

• Curate Strategically: Select your strongest, most relevant work. For this role, ensure a balanced representation of both graphic design and video projects.

• Showcase Process: Don't just present final products; include brief explanations of your role, the project's objective, your creative process, and the outcome. This demonstrates critical thinking and problem-solving.

• Highlight Versatility: Demonstrate your ability to adapt your style and approach to different project needs and target audiences.

• Quality over Quantity: A smaller, highly polished portfolio is often more effective than a large, uncurated one.

• Clear Navigation: Ensure your digital portfolio is easy to navigate, with clear labels and descriptions for each project. If submitting a physical portfolio, ensure it is well-organized and professional.

• Video Specifics: For video projects, provide direct links or embed easily accessible files. Highlight your specific contributions (e.g., directing, shooting, editing, motion graphics).

Challenge Preparation:

• Understand the Brand: Thoroughly research CGCB Associates LLC, their services, target audience, and current marketing efforts. Understand their mission and values.

• Industry Awareness: Familiarize yourself with visual trends in the rental, construction, and service industries.

• Software Proficiency: Be prepared to discuss your experience and problem-solving approaches using Adobe Creative Suite (Photoshop, InDesign, Illustrator, Premiere Pro) and Canva.

• Scenario-Based Questions: Anticipate questions about how you would approach a specific design or video project, handle client feedback, manage conflicting priorities, or troubleshoot technical issues.

• Portfolio Walkthrough: Practice articulating your portfolio pieces concisely, focusing on impact and process.

📝 Enhancement Note: The explicit requirement for a portfolio and the statement that applications without one "will not be considered" is the most critical aspect of the application process. Candidates must prioritize creating or updating a strong portfolio that clearly demonstrates both graphic design and videography skills. The interview process is likely multi-stage, common for roles requiring specialized creative skills and a good cultural fit.

🛠 Tools & Technology Stack

Primary Tools:

• Graphic Design Software: Adobe Creative Suite (Photoshop, InDesign, Illustrator). Proficiency in Photoshop and InDesign is required; Illustrator is strongly preferred.

• Video Editing Software: Adobe Premiere Pro (strongly preferred), or other professional video editing software. Familiarity with general video editing software is required.

• Content Creation Platform: Canva (familiarity required).

• Asset Management: Likely a cloud-based storage solution (e.g., Google Drive, Dropbox, OneDrive) or a dedicated Digital Asset Management (DAM) system for organizing and sharing files.

Analytics & Reporting:

• Social Media Analytics: Tools integrated within platforms (Facebook Insights, Instagram Analytics, LinkedIn Analytics) for tracking performance of social media graphics and videos.

• Website Analytics: Basic understanding of how visual content impacts website traffic and engagement (e.g., Google Analytics, though direct use might not be required).

CRM & Automation:

• While not a direct CRM role, understanding how visual assets are used in marketing automation platforms or CRM campaigns (e.g., email marketing) would be beneficial. The company likely uses a CRM system for sales and customer management, and visual assets may be integrated into communications.

📝 Enhancement Note: The explicit mention of Adobe Creative Suite (Photoshop, InDesign) and familiarity with Canva, alongside a strong preference for Illustrator and Premiere Pro, defines the core technical requirements. Candidates should be prepared to discuss their proficiency and experience with these specific tools. The role implies a need to understand how visual assets integrate into broader marketing and communication workflows.

👥 Team Culture & Values

Operations Values:

• Customer Focus: The company's mission to provide "superior equipment and services" and the "best home away from home experience" highlights a strong customer-centric ethos. Creative work should align with enhancing this customer perception.

• Family-Like Culture: This suggests a supportive, collaborative, and potentially informal work environment where teamwork and interpersonal relationships are valued.

• Growth and Innovation: As a growing company, there's an implied value placed on adaptability, forward-thinking, and a willingness to embrace new ideas and technologies.

• Safety and Reliability: In the rental industry, dependability is key. This value likely extends to the quality and reliability of work produced by all departments.

• Integrity: Operating across multiple states and serving diverse clients requires a foundation of trust and ethical business practices.

Collaboration Style:

• Cross-Functional Integration: The role requires working with various departments (Marketing, Sales, HR, Leadership), demanding clear communication and a collaborative approach to meet diverse needs.

• Feedback Loop: A "family-like culture" often implies open communication and a willingness to give and receive constructive feedback, essential for creative development.

• Team-Oriented: While individual creative contribution is key, contributing to team goals and supporting colleagues will be important.

• Adaptability: Given the company's growth, the collaboration style likely needs to be flexible and responsive to evolving business needs and project requirements.

📝 Enhancement Note: The "family-like culture" is a recurring theme and suggests that interpersonal skills and the ability to integrate well with a team are as important as technical skills. Candidates should be prepared to discuss how they contribute to a positive team dynamic and handle feedback constructively.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creative Vision with Brand Consistency: Ensuring that creative output is innovative and engaging while strictly adhering to established brand guidelines and marketing objectives.

• Managing Multiple Projects and Stakeholders: Juggling diverse creative requests from different departments, each with its own priorities and deadlines, requires excellent prioritization and communication skills.

• Keeping Pace with Evolving Trends: The fast-changing landscape of digital media and design requires continuous learning and adaptation of skills and techniques.

• Resource Constraints (Potential): In a growing company, creative resources (time, budget, equipment) might be limited, requiring efficient workflows and creative problem-solving.

• Remote Work Preference vs. On-Site Requirement: Candidates preferring remote work may find the on-site requirement a challenge; conversely, candidates who are strong remote workers may need to adapt to an office-based collaboration style.

Learning & Development Opportunities:

• Advanced Software Training: Opportunities to become proficient in more advanced features of Adobe Creative Suite or explore new creative software.

• Industry Workshops/Conferences: Potential for attending industry events related to graphic design, videography, or digital marketing to gain new insights and network.

• Mentorship: Learning from experienced marketing professionals or leadership within the company.

• Project Variety: Exposure to a wide range of creative projects across different company divisions, offering diverse learning experiences and skill application.

• Career Progression: The company's growth trajectory indicates potential pathways to more senior creative roles or specialized positions.

📝 Enhancement Note: Recognizing these challenges and framing them as opportunities for growth is key. For example, managing multiple stakeholders can be framed as developing strong project management and communication skills. The company's growth is a significant positive factor for learning and development.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for creating a social media graphic campaign from concept to completion. What tools do you use, and how do you ensure brand consistency?" (Focus on process, tools, and brand adherence)

• "Walk us through a video project you're particularly proud of. What was the objective, your role, the challenges, and the outcome?" (Portfolio walkthrough, problem-solving, and impact demonstration)

• "How do you stay updated on the latest graphic design and videography trends, and how do you incorporate them into your work while maintaining brand integrity?" (Adaptability, learning, and brand balance)

Company & Culture Questions:

• "What do you know about CGCB Associates LLC and our services? How do you see your creative skills contributing to our mission?" (Research, alignment with company mission)

• "Our company culture is described as 'family-like.' What does that mean to you, and how do you contribute to a positive team environment?" (Cultural fit, collaboration, interpersonal skills)

• "How do you handle constructive criticism or feedback on your creative work?" (Coachability, receptiveness to feedback)

Portfolio Presentation Strategy:

• Narrative Arc: For each portfolio piece, tell a story: the problem, your solution, and the result. Quantify results whenever possible (e.g., "increased engagement by X%", "supported a campaign that generated Y leads").

• Tool Demonstration: Be ready to briefly explain why you chose specific tools or techniques for a given project.

• Visual Clarity: Ensure your presentation is visually clean and professional, mirroring the quality you aim to produce.

• Conciseness: Keep descriptions brief and impactful. Focus on the most important aspects of your contribution and the project's success.

• Preparedness: Rehearse your portfolio walkthrough to ensure smooth delivery and confident articulation of your work.

📝 Enhancement Note: The interview will heavily rely on the portfolio. Candidates must be prepared to discuss their work in detail, demonstrating not just technical skill but also strategic thinking and an understanding of business objectives. The emphasis on "family-like culture" means behavioral questions assessing teamwork and communication will be important.

📌 Application Steps

To apply for this Graphic Designer & Videographer position:

• Submit Your Resume & Portfolio: Apply through the provided link on recruiting.paylocity.com. Ensure your resume is tailored to highlight graphic design and videography experience, and critically, attach or link to your comprehensive portfolio showcasing relevant work. Applications without a portfolio will not be considered.

• Curate Your Portfolio for Impact: Select your strongest, most relevant graphic design and video projects. Clearly articulate your role, the project's objectives, your creative process, and the outcomes. Ensure it's easily accessible and well-organized.

• Research CGCB Associates LLC: Thoroughly understand the company's services, mission, target audience, and current visual presence. Identify how your skills can best contribute to their growth and brand messaging.

• Prepare for a Skills-Focused Interview: Be ready to discuss your proficiency with Adobe Creative Suite (Photoshop, InDesign, Illustrator, Premiere Pro) and Canva. Practice articulating your creative process, problem-solving approaches, and how you manage projects and feedback.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details, especially regarding portfolio requirements and interview stages, should be verified directly with the hiring organization before making application decisions.