G17 - Digital Content Designer

📍 Job Overview

Job Title: Digital Content Designer (G17)

Company: FPT Asia Pacific Pte Ltd

Location: Singapore, Singapore

Job Type: Full-Time

Category: Content Strategy & Design / Communications Operations

Date Posted: March 04, 2026

Experience Level: 10+ Years

Remote Status: On-site

🚀 Role Summary

• Lead strategic communications and narrative development for a client's Design Practice, emphasizing the impact of design across products and services.

• Develop compelling content formats, including case studies, briefings, and infographics, to articulate design outcomes and influence stakeholders.

• Craft tailored messaging for diverse audiences, ranging from senior government officials to internal product teams, fostering alignment and trust.

• Champion the strategic use of storytelling to enhance organizational memory, influence, and the overall quality of design work.

• Collaborate cross-functionally with designers, researchers, and product leaders to source impactful stories and disseminate them effectively.

📝 Enhancement Note: While the title is "Digital Content Designer," the responsibilities heavily lean into strategic communications, narrative design, and stakeholder influence within a public sector or government context, suggesting a role that bridges content creation with GTM (Go-To-Market) strategy and operations by shaping the perception and adoption of design initiatives. This role is less about pure digital asset creation and more about strategic narrative building to drive understanding and buy-in.

📈 Primary Responsibilities

• Strategic Narrative Leadership: Spearhead the strategic communication efforts for the Design Practice, defining and shaping the overarching narrative of design's impact on products and services.

• Content Development & Sourcing: Partner with designers and researchers to identify and extract compelling stories, developing high-quality case studies, executive briefs, infographics, and other storytelling assets.

• Audience-Specific Messaging: Craft and adapt communications to resonate with a broad spectrum of audiences, including senior ministry leadership, public officers, the general public, and internal product teams.

• Stakeholder Influence & Alignment: Develop content and messaging strategies designed to build trust, influence decision-making, and achieve alignment with key stakeholders across agencies and the wider ecosystem.

• Cross-Channel Coordination: Collaborate with communications and engagement teams to ensure consistent messaging and coordinated asset deployment across multiple internal and external communication channels.

• Enablement & Toolkits: Create practical toolkits, templates, and visual formats to empower other members of the Design Practice to communicate their work and outcomes effectively and consistently.

• Mentorship & Support: Provide guidance and mentorship to designers on effectively communicating their work, processes, and achieved outcomes.

• Clarifying Complex Domains: Utilize strong interviewing, synthesis, and narrative design skills to bring clarity to complex and ambiguous subject matter.

• Championing Storytelling: Advocate for and champion the critical role of storytelling in shaping organizational memory, influencing strategy, and elevating design quality.

📝 Enhancement Note: The responsibilities indicate a senior-level role focused on high-level communication strategy and execution. The emphasis on influencing senior leadership and public sector stakeholders suggests a need for robust stakeholder management and change management capabilities, akin to a GTM operations role that focuses on internal adoption and external perception of strategic initiatives.

🎓 Skills & Qualifications

Education:

Experience:

• A minimum of 10 years of progressive experience in strategic communications, public affairs, content design, or closely related fields.

• Demonstrated experience of at least 3 years in influencing stakeholders at senior executive or leadership levels.

Required Skills:

• Strategic Communications: Expertise in developing and executing comprehensive communication strategies that align with organizational objectives.

• Content Design & Narrative: Mastery in crafting clear, persuasive, and engaging narratives across various formats, including presentations, executive briefs, blog posts, videos, and infographics.

• Storytelling Prowess: Exceptional ability to identify, develop, and articulate compelling stories that convey impact and value.

• Audience Adaptation: Proven skill in tailoring complex information and technical details into understandable and persuasive messages for diverse audiences.

• Synthesis & Analysis: Strong interviewing, research, and synthesis skills to distill complex information into actionable insights and clear narratives.

• Human-Centred Design Principles: Familiarity with and appreciation for human-centred design methodologies and their application.

• Digital Transformation Acumen: Understanding of digital transformation concepts and their implications within organizational contexts.

• Public Sector Context: Familiarity with public sector service delivery, government agency operations, or policy environments is highly advantageous.

• Stakeholder Management: Sharp instinct for understanding stakeholder needs, aligning interests, and driving consensus.

• Change Management Principles: Comfort and skill in navigating complex organizational contexts and driving change through communication.

Preferred Skills:

• Experience in graphic design principles or working with visual designers to create impactful infographics and visual assets.

• Proficiency in project management methodologies to coordinate complex communication initiatives.

• Experience with content management systems (CMS) or digital asset management (DAM) tools.

• Familiarity with media relations and public relations strategies.

• Experience in mentoring junior team members or designers in communication best practices.

📝 Enhancement Note: The requirements emphasize a blend of strategic communication, design thinking, and public sector understanding. For operations professionals, this translates to skills in translating complex initiatives (like design practices) into digestible narratives for various stakeholders, a core function in driving adoption and alignment for new processes or technologies. The "10+ years" and "influencing senior levels" point to a senior individual contributor or lead role.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Case Study Demonstrations: A robust portfolio showcasing at least 2-3 in-depth case studies that clearly articulate a complex problem, the strategic communication approach taken, the content developed, and the measurable impact or outcomes achieved on stakeholder alignment or adoption.

• Format Diversity: Evidence of creating content across multiple formats (e.g., executive briefs, infographics, presentations, video scripts), demonstrating versatility in storytelling mediums.

• Audience Tailoring Examples: Specific examples within case studies or separate pieces that illustrate the ability to adapt complex technical or policy information for distinct audiences (e.g., senior leadership vs. public).

• Process & Synthesis Clarity: Work samples that highlight strong interviewing and synthesis skills, showing how ambiguity was navigated and complex information was distilled into clear, actionable narratives.

• Design Practice Impact: Examples that demonstrate an understanding of design principles and how communications have supported or amplified the impact of design initiatives within an organization.

Process Documentation:

• Communication Strategy Frameworks: Ability to document and present the frameworks used for developing strategic communication plans, including audience analysis, channel strategy, and messaging architecture.

• Content Development Workflows: Clear outlines of the process followed for sourcing, developing, and approving content, from initial brief to final delivery, emphasizing collaboration points.

• Measurement & Impact Reporting: Examples of how communication efforts were measured and their impact on stakeholder perception, alignment, or adoption was reported, demonstrating a data-informed approach.

📝 Enhancement Note: For a role focused on strategic communications and narrative design, the portfolio is critical. Operations candidates should focus on showcasing their ability to structure complex information, demonstrate measurable impact through communication efforts, and articulate their strategic thinking process. This aligns with operations' need to demonstrate ROI and process effectiveness.

💵 Compensation & Benefits

Salary Range:

Benefits:

• Comprehensive Health Coverage: Includes medical, dental, and vision insurance plans.

• Professional Development Allowance: Funding for training, conferences, workshops, and certifications relevant to communications, design, and public sector engagement.

• Performance-Based Bonuses: Opportunities for annual bonuses tied to individual and company performance.

• Paid Time Off: Generous annual leave, sick leave, and public holidays.

• Retirement Savings Plan: Contributions to a national provident fund or equivalent retirement savings scheme.

• Flexible Work Environment: While on-site is specified, potential for some flexibility in work hours or arrangements may be discussed.

Working Hours:

• Standard full-time working hours are typically 40 hours per week, Monday to Friday. However, given the strategic nature of the role and potential for senior stakeholder engagement, occasional flexibility may be required to meet deadlines or attend critical meetings.

📝 Enhancement Note: The salary estimate is based on publicly available data for similar roles in Singapore, considering the extensive experience required. Benefits are typical for senior roles in multinational companies operating in Singapore.

🎯 Team & Company Context

🏢 Company Culture

Industry: Information Technology & Services, with a focus on digital transformation and consulting, particularly within government and public sectors.

Company Size: FPT Asia Pacific Pte Ltd is part of the larger FPT Corporation, a global IT powerhouse. The local entity in Singapore likely operates with a significant number of employees, indicating a structured corporate environment with established processes.

Founded: FPT Corporation was founded in 1988, suggesting a well-established organization with a long history and deep expertise in the technology sector.

Team Structure:

• Design Practice Focus: This role sits within a dedicated "Design Practice," implying a structured approach to design within the organization, likely comprising various design disciplines.

• Cross-Functional Integration: The role requires close collaboration with designers, researchers, product leaders, and communications/engagement teams, indicating a matrixed or highly collaborative team structure.

• Reporting Line: Likely reports to a senior leader within the Design Practice or a Head of Communications/Strategy, with a dotted line to design leadership.

Methodology:

• Human-Centred & Design-Led: The emphasis on a "Design Practice" suggests a culture that values human-centred design principles and user experience as core to its offerings.

• Data-Informed Storytelling: While storytelling is key, the need to synthesize complex work implies a data-informed approach to identifying impactful narratives.

• Collaborative & Iterative: The need to work with multiple teams and create enablement toolkits suggests a collaborative and iterative approach to communication strategy and content development.

Company Website: [company_url if available, otherwise use FPT Software's global site: https://fptsoftware.com/]

📝 Enhancement Note: The context suggests a large, established IT firm that is actively engaging with public sector clients. The "Design Practice" points to a maturing service offering where design is strategically important, necessitating strong communication to articulate its value and impact. Operations professionals will find this environment values structured processes and measurable outcomes.

📈 Career & Growth Analysis

Operations Career Level: This is a senior individual contributor role, likely classified as a "Lead" or "Principal" level within the communications or content design domain. It demands significant strategic thinking, extensive experience, and the ability to influence at the highest levels. It's a role focused on shaping strategy rather than managing a large team, though mentorship is involved.

Reporting Structure: The role likely reports to a Director or VP level within the Design Practice or a broader Communications/Marketing function. Collaboration will be extensive across various product and design teams, as well as with senior client-side stakeholders.

Operations Impact: The primary impact of this role is on perception, adoption, and alignment. By effectively communicating the value and impact of design initiatives, this role influences how clients and internal teams perceive the design practice, thereby driving greater adoption of design-led solutions and fostering stronger relationships with public sector entities. This directly supports business development and client retention by showcasing expertise and positive outcomes.

Growth Opportunities:

• Leadership in Communications Strategy: Potential to grow into a leadership role managing a broader communications or content strategy function for digital transformation or public sector initiatives.

• Specialization in Public Sector Communications: Deepen expertise in communicating complex government and public sector digital transformation projects, becoming a sought-after specialist.

• Strategic Advisory: Transition into a strategic advisory role, guiding organizations on how to leverage design and communication for maximum impact in the public sector.

• Mentorship & Team Development: Expand mentorship responsibilities, potentially leading training programs for communication and design teams on effective storytelling and stakeholder engagement.

📝 Enhancement Note: This role offers significant growth potential for individuals who excel in strategic communication and stakeholder influence. For operations professionals, it represents an opportunity to move into a strategic advisory capacity, leveraging their understanding of process and impact communication in a high-stakes environment.

🌐 Work Environment

Office Type: The role is specified as "On-site," implying a traditional office-based work environment within FPT Asia Pacific's Singapore location. This suggests a professional workspace designed for collaboration and focused work.

Office Location(s): Singapore, a major business hub, likely offers a modern office facility with access to transportation and amenities. Specific details would depend on the exact FPT Asia Pacific office location.

Workspace Context:

• Collaborative Hub: The office environment is expected to facilitate close collaboration with designers, researchers, product managers, and communications teams through dedicated meeting spaces, project rooms, and open-plan areas.

• Technology-Enabled: Access to a robust technology stack, including high-performance computing, design software, communication platforms, and potentially specialized tools for content creation and analytics.

• Cross-Functional Interaction: Ample opportunities for informal and formal interactions with diverse teams, fostering a dynamic and knowledge-rich work environment.

Work Schedule: A standard 40-hour work week (Monday-Friday) is typical. However, the strategic nature of the role and the need to engage with senior stakeholders may necessitate occasional flexibility to accommodate meeting schedules or critical project deadlines. This flexibility is common in senior strategic roles.

📝 Enhancement Note: The on-site requirement suggests a preference for in-person collaboration and direct engagement, which can be beneficial for high-stakes communication and stakeholder management. This environment is conducive to building strong working relationships critical for operations success.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio by the recruitment team to assess alignment with the core requirements.

• Hiring Manager Interview: A discussion with the hiring manager to delve into your experience, strategic communication approach, and understanding of the role's responsibilities and the company's context.

• Skills Assessment/Case Study: A practical exercise, potentially involving a written task or an in-depth presentation of a portfolio case study, to evaluate your writing, synthesis, strategic thinking, and presentation skills. This may involve responding to a hypothetical scenario relevant to the client's Design Practice or public sector work.

• Cross-Functional Panel Interview: An interview with key stakeholders you would collaborate with (e.g., lead designers, product leaders, communications specialists) to assess cultural fit, collaboration style, and ability to work within cross-functional teams.

• Senior Leadership Interview: A final interview with senior management to confirm strategic alignment, leadership potential, and overall fit for the organization's vision.

Portfolio Review Tips:

• Structure for Impact: Organize your portfolio logically. For each case study, clearly outline the Challenge, Strategy (your approach), Execution (content produced), and Results (measurable impact).

• Quantify Where Possible: Even for communications roles, find ways to quantify impact. This could be through stakeholder feedback metrics, adoption rates of design principles, or successful campaign reach.

• Showcase Your Process: Don't just show the final product; explain your thought process. How did you approach understanding the audience? How did you synthesize complex information? What was your strategic rationale?

• Highlight Senior Influence: If possible, include examples where your communication efforts directly influenced senior leadership decisions or strategy.

• Tailor to the Role: Emphasize examples related to public sector, digital transformation, or human-centred design, as these are key areas mentioned in the job description.

Challenge Preparation:

• Understand the Client Context: Research FPT's work in the public sector and digital transformation. Understand common challenges in these areas.

• Practice Narrative Design: Be ready to articulate a complex topic (e.g., a recent project, a design trend) into a clear, compelling narrative suitable for different audiences.

• Prepare for Synthesis Questions: Practice synthesizing information from a provided document or scenario into key takeaways and strategic recommendations.

• Articulate Your "Why": Be prepared to explain why you are passionate about this role, why you are drawn to strategic communications within design, and why you believe storytelling is crucial for organizational success.

📝 Enhancement Note: The interview process emphasizes strategic thinking, practical application of communication skills, and collaboration. A well-curated portfolio that demonstrates a clear process and measurable impact is essential. Operations candidates should frame their experience in terms of driving efficiency, alignment, and adoption through strategic communication.

🛠 Tools & Technology Stack

Primary Tools:

• Content Creation Suites: Proficiency with industry-standard tools for creating diverse content formats. This may include:
  • Presentation Software: Advanced skills in Microsoft PowerPoint, Google Slides, or Keynote for executive briefings and presentations.
  • Design & Layout Tools: Experience with Adobe Creative Suite (InDesign, Illustrator, Photoshop) for creating infographics, templates, and visual assets.
  • Video Editing Software: Familiarity with tools like Adobe Premiere Pro, Final Cut Pro, or

Camtasia for scripting and basic video production/editing.

• Collaboration Platforms: Expertise in using tools for team communication and project management, such as:
  • Microsoft Teams / Slack: For daily communication, team updates, and quick collaboration.
  • Asana / Trello / Jira: For managing content projects, tracking progress, and coordinating workflows.

Analytics & Reporting:

• Web Analytics Tools: Familiarity with tools like Google Analytics to understand content performance and audience engagement, if applicable to digital content distribution.

• Survey & Feedback Tools: Experience with platforms like SurveyMonkey or Typeform for gathering audience feedback on communications.

• Reporting Dashboards: Ability to use or contribute to dashboards (e.g., in Tableau, Power BI, or custom solutions) to visualize communication impact and key metrics.

CRM & Automation:

• CRM Systems: Understanding of how CRM data (e.g., Salesforce, HubSpot) can inform audience segmentation and communication strategies, even if not directly managing the CRM.

• Marketing Automation Platforms: Familiarity with platforms like Marketo, HubSpot, or Pardot for understanding how content is distributed and tracked within broader marketing campaigns.

📝 Enhancement Note: While not a traditional "operations" role, the tools listed are relevant for operations professionals who often work with content and communication platforms to drive GTM strategies, internal process adoption, and stakeholder alignment. The emphasis is on creating and disseminating information effectively.

👥 Team Culture & Values

Operations Values:

• Clarity & Precision: A commitment to clear, unambiguous communication and precise articulation of complex ideas, reflecting the need for accuracy in public sector engagements.

• Impact-Driven: A focus on creating communications that have a tangible impact on stakeholder understanding, alignment, and decision-making, mirroring operations' emphasis on measurable results.

• User-Centricity (Design Focus): An ingrained understanding of human-centred design principles, ensuring that all communications are developed with the audience's needs and perspectives at the forefront.

• Collaboration & Partnership: A strong belief in the power of cross-functional teamwork, fostering an environment where designers, researchers, product managers, and communicators work symbiotically.

• Continuous Improvement: A dedication to refining communication strategies, content formats, and storytelling techniques based on feedback and performance data.

Collaboration Style:

• Proactive Engagement: Encouraging team members to proactively reach out, share insights, and offer support across disciplines.

• Feedback-Rich Environment: Fostering a culture where constructive feedback on content and strategy is welcomed and integrated into the iterative process.

• Knowledge Sharing: Actively promoting the sharing of best practices, learnings from projects, and successful communication techniques across the Design Practice and related teams.

• Empowerment through Enablement: A collaborative approach where tools and templates are created not just for efficiency but to empower colleagues to communicate effectively and consistently.

📝 Enhancement Note: The culture values clarity, impact, and collaboration—principles that are foundational to successful operations. For operations candidates, demonstrating an understanding of how to drive clarity and impact through structured communication will resonate well.

⚡ Challenges & Growth Opportunities

Challenges:

• Navigating Ambiguity in Public Sector: Public sector projects can be complex, with evolving requirements and diverse stakeholder interests. Translating these into clear, consistent narratives requires significant skill and adaptability.

• Balancing Diverse Audiences: Crafting messages that resonate with both technical/design teams and high-level government officials presents a unique challenge in balancing detail with strategic overview.

• Measuring Communication Impact: Quantifying the direct impact of strategic communications and narrative design on stakeholder alignment and adoption can be challenging, requiring robust measurement frameworks.

• Maintaining Consistency Across Channels: Ensuring a unified message and brand voice across numerous internal and external channels requires meticulous coordination and robust asset management.

Learning & Development Opportunities:

• Deep Dive into Public Sector Digital Transformation: Gain unparalleled insight into the challenges and opportunities of digital transformation within government agencies.

• Advanced Narrative Design Techniques: Develop sophisticated skills in crafting compelling narratives that influence policy, strategy, and organizational change.

• Cross-Disciplinary Expertise: Broaden understanding of design processes, product development, and research methodologies through close collaboration.

• Strategic Influence Development: Hone skills in influencing senior stakeholders and driving organizational alignment through strategic communication.

• Mentorship Programs: Opportunities to learn from and mentor experienced professionals in communications, design, and public sector consulting.

📝 Enhancement Note: The challenges presented are common in strategic GTM and operations roles, emphasizing the need for adaptability, strong analytical skills, and effective stakeholder management. The growth opportunities highlight a path toward specialized expertise and leadership.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to communicate a complex, ambiguous project or concept to a diverse audience. What was your strategy, and what was the outcome?" (Focus on your process, audience analysis, and impact.)

• "How do you approach building trust and influencing senior stakeholders, particularly in a public sector or government context?" (Highlight your understanding of stakeholder needs and political acumen.)

• "Walk us through a case study from your portfolio where your communication efforts led to significant stakeholder alignment or adoption of a new initiative/product." (Be ready to detail your process, challenges, and measurable results.)

Company & Culture Questions:

• "What interests you about FPT Asia Pacific and our focus on digital transformation in the public sector?" (Show research into the company and its mission.)

• "How do you see your role as a Content Designer contributing to the success of a 'Design Practice'?" (Connect your skills to the specific context of the role.)

Portfolio Presentation Strategy:

• Tell a Story: For each case study, frame it as a narrative with a clear beginning (the challenge), middle (your strategic approach and execution), and end (the results and learnings).

• Focus on "Why": Clearly articulate the strategic rationale behind your communication choices. Why this format? Why this message? Why this audience?

• Show, Don't Just Tell: Use visuals effectively. If you created infographics or presentation slides, show them. If you have metrics, display them clearly.

• Be Ready for Deep Dives: Anticipate questions about your specific contributions, the challenges you faced, and how you overcame them. Be prepared to discuss your decision-making process in detail.

• Connect to Operations Principles: Where possible, subtly link your work to operational outcomes like efficiency, adoption, stakeholder alignment, or ROI.

📝 Enhancement Note: Interview preparation should focus on demonstrating strategic thinking, storytelling ability, and a deep understanding of stakeholder dynamics, all framed within the context of driving adoption and impact, which are core to operations.

📌 Application Steps

To apply for this Digital Content Designer position:

• Submit your application through the provided link on the FPT Asia Pacific careers page.

• Portfolio Customization: Ensure your portfolio prominently features case studies that highlight strategic communication, narrative design, stakeholder influence, and measurable impact, particularly if you have experience in public sector or digital transformation contexts.

• Resume Optimization: Tailor your resume to emphasize achievements in strategic communications, content strategy, narrative development, and influencing senior levels. Use keywords from the job description and highlight quantifiable results where possible.

• Interview Preparation: Thoroughly prepare for potential interview questions focusing on strategy, case study presentation, and cross-functional collaboration. Practice articulating your process and impact clearly.

• Company Research: Invest time in understanding FPT Asia Pacific's work, especially their initiatives in the public sector and digital transformation. Familiarize yourself with their approach to design and client engagement.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.