Front-End Developer + Web Designer

📍 Job Overview

Job Title: Front-End Developer + Web Designer

Company: RentVision

Location: Lincoln, Nebraska, United States

Job Type: Full-Time

Category: Marketing Technology & Operations / Web Development

Date Posted: March 02, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: On-site

🚀 Role Summary

• This is a developer-first role embedded within the Marketing team, focusing on the technical foundation and evolution of RentVision.com as a critical revenue asset.

• The position emphasizes building and maintaining scalable website infrastructure, including themes, templates, and modules to support marketing, positioning, and sales enablement.

• A key aspect involves optimizing website performance, technical SEO, and user experience to drive conversion outcomes and enhance organic visibility.

• The role requires strong collaboration with Marketing team members to translate strategy into high-performing web experiences and contribute to design/development systems.

📝 Enhancement Note: While the title is "Front-End Developer + Web Designer," the description clearly positions this as a "developer-first role embedded within the Marketing team" with a strong emphasis on technical execution, performance, and conversion optimization. This suggests a leaning towards a "Marketing Operations" or "Marketing Technology" function rather than a pure design role. The primary focus is on using development skills to achieve marketing and sales objectives.

📈 Primary Responsibilities

• Design, develop, and maintain scalable website and email themes, templates, and drag-and-drop modules to support marketing campaigns, product positioning, and sales enablement initiatives.

• Optimize website performance, including page speed, Core Web Vitals, accessibility compliance, and mobile responsiveness, to strengthen organic visibility and conversion performance.

• Implement technical SEO best practices to improve search engine rankings and website discoverability.

• Support conversion rate optimization (CRO) efforts by implementing A/B tests, refining webpage structures, and improving user flows to increase demo conversions and campaign effectiveness.

• Drive web UX standards, interaction patterns, and layout systems in alignment with brand direction, contributing to and maintaining design/development systems for consistency, performance, and usability.

• Translate marketing strategy into high-performing, technically sound web experiences.

• Collaborate cross-functionally with Sales, Client Success, and Product teams on broader company initiatives that leverage web presence.

• Partner closely with the Director of Marketing and other Marketing team members to ensure the website effectively reflects brand identity and achieves business objectives.

📝 Enhancement Note: The responsibilities highlight a blend of development, optimization, and strategic marketing support. The emphasis on "scalable architecture," "performance," and "conversion outcomes" strongly aligns with Revenue Operations and Sales Operations principles, where the website is viewed as a direct contributor to lead generation and revenue.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating practical application of required skills is paramount. Equivalent practical experience will be considered.

Experience: A minimum of 2-5 years of professional experience in front-end development with a focus on web applications and marketing websites.

Required Skills:

• Strong working knowledge of HTML, CSS, and JavaScript for building scalable, maintainable web solutions.

• Proven experience in performance optimization, including improving page speed and Core Web Vitals.

• Demonstrated experience with accessibility standards (WCAG) and ensuring compliance.

• Expertise in responsive development principles for seamless user experiences across devices.

• Experience in implementing technical SEO best practices to enhance organic search visibility.

• Familiarity with conversion rate optimization (CRO) methodologies and A/B testing implementation.

• Experience in developing or contributing to design systems, reusable components, or module-based frameworks.

• Proficiency in Figma for web layout reviews, component collaboration, and translating design files into production-ready code.

Preferred Skills:

• Experience building modules, themes, and templates within HubSpot or similar Content Management Systems (CMS).

• Familiarity with implementing CRM-driven personalization, such as smart content or dynamic modules.

• Foundational knowledge of web analytics platforms like Google Analytics 4 (GA4) and HubSpot reporting.

• Experience with conversion tracking setup and validation.

• Experience collaborating with paid media teams to optimize landing page performance.

• Exposure to integrating third-party APIs into website environments to support marketing tools, automation, and data workflows.

📝 Enhancement Note: The "2-5 years" experience level suggests a mid-level role, requiring a solid foundation in core technologies and practical experience with optimization and CRO. The preference for HubSpot CMS experience is a significant advantage, indicating the primary platform for development.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase of at least 2-3 significant web development projects that demonstrate proficiency in HTML, CSS, and JavaScript.

• Projects should highlight responsive design implementation and cross-browser compatibility.

• Examples of performance optimization efforts, including measurable improvements in page speed or Core Web Vitals.

• Demonstrations of accessibility compliance and user experience enhancements.

• Case studies detailing contributions to design systems, reusable components, or CMS templates (e.g., HubSpot).

Process Documentation:

• For each project, be prepared to discuss the development process, including:

  • Initial problem statement and requirements gathering.

  • Design and development workflow, including any use of Figma or design system components.

  • Implementation of performance and SEO best practices.

  • Testing methodologies (e.g., A/B testing, QA processes).

  • How the final product contributed to specific conversion goals or business outcomes.

📝 Enhancement Note: A strong portfolio is critical for this role, serving as direct evidence of technical capability and problem-solving skills. Candidates should be prepared to walk through their projects, detailing not just the "what" but the "how" and "why," with a focus on measurable results and process efficiency.

💵 Compensation & Benefits

Salary Range: Based on the location (Lincoln, Nebraska), experience level (2-5 years), and the technical/marketing blend of this role, a competitive salary range would typically fall between $70,000 to $95,000 annually.

Benefits:

• Health Insurance: Comprehensive medical, vision, and dental insurance plans. RentVision contributes to health insurance premiums.

• Financial Wellness: 401(k) plan with company contribution matching.

• Income Protection: Company-paid life insurance, short-term disability, and long-term disability insurance.

• Work-Life Balance: Generous Paid Time Off (PTO), paid holidays, and additional paid time off around Thanksgiving and Christmas.

• Family Support: Paid parental leave for new parents.

• Wellness & Perks: Discounted gym membership ($10/month), unlimited coffee, "Fizzy Friday" events, and monthly employee recognition lunches.

Working Hours: Standard full-time employment, typically 40 hours per week, with an emphasis on achieving results and maintaining a healthy work-life balance.

📝 Enhancement Note: The salary range is an estimation based on industry benchmarks for similar roles in the specified region and experience level. RentVision's provided benefits list is extensive and highlights a strong commitment to employee well-being and financial security.

🎯 Team & Company Context

🏢 Company Culture

Industry: Multi-family marketing and technology solutions. RentVision provides software platforms, website development, strategic advising, and media solutions to the multi-family real estate sector.

Company Size: Mid-sized company, as indicated by its recognition as one of "Lincoln’s Best Places to Work (#2 medium-sized company)."

Founded: 2009, by David Watson, with a mission to simplify apartment renting through innovative technology like the industry's first Walkthrough Video Tour.

Team Structure:

• This role is embedded within the Marketing team, reporting directly to the Director of Marketing.

• Operates in a collaborative, performance-driven environment where marketing strategy must translate into efficient execution.

Methodology:

• Data-Driven Decision Making: Emphasis on using data to inform marketing strategies, website performance, and conversion optimization.

• Systematized Excellence: Focus on building efficient, repeatable processes and scalable web architecture.

• Continuous Improvement: Drive for ongoing optimization of website UX, performance, and technical SEO.

• Collaborative Execution: Team-first approach to achieve marketing and business objectives.

Company Website: https://www.rentvision.com/our-company

📝 Enhancement Note: RentVision positions itself as a blend of a tech company and a full-service organization, aiming for both excellent software solutions and remarkable client service. The company's "purpose" and "mission" underscore a client-centric and efficiency-driven approach, which this role will directly support.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Front-End Developer + Web Designer. It offers a significant opportunity to influence the company's primary marketing asset (RentVision.com) and contribute directly to revenue generation through development and optimization. It bridges technical development with marketing strategy and operational efficiency.

Reporting Structure: The role reports to the Director of Marketing, providing direct visibility and interaction with marketing leadership. This structure allows for clear communication of objectives and impact.

Operations Impact: The developer's work directly impacts lead generation, brand perception, and sales enablement through the performance, usability, and effectiveness of RentVision.com. Optimizing conversion rates and technical SEO will have a measurable impact on sales pipeline and revenue growth, aligning this role with core Revenue Operations principles.

Growth Opportunities:

• Technical Specialization: Deepen expertise in HubSpot CMS development, advanced front-end performance optimization, and technical SEO.

• Marketing Technology Integration: Gain experience with CRM integrations, marketing automation platforms, and API connections for enhanced marketing capabilities.

• CRO & Analytics: Develop advanced skills in conversion rate optimization, A/B testing, and web analytics (GA4, HubSpot reporting) to drive measurable business results.

• Design System Leadership: Potentially take a leading role in evolving and maintaining the company's design and development systems.

• Cross-functional Influence: Expand influence by collaborating on broader company initiatives with Sales, Product, and Client Success teams.

📝 Enhancement Note: This role is ideal for a developer looking to move beyond pure coding into a more strategic, impact-driven position within a marketing function. The growth opportunities lean towards becoming a subject matter expert in marketing technology and web performance that drives business outcomes.

🌐 Work Environment

Office Type: RentVision is recognized as a "Best Place to Work," suggesting a positive and engaging office environment. The role is explicitly "On-site" in Lincoln, Nebraska.

Office Location(s): Lincoln, Nebraska, United States. Specific office address details would typically be provided upon further engagement.

Workspace Context:

• Collaborative Environment: The company culture emphasizes "Team Hustle" and collaboration, suggesting an environment where team members work together to achieve shared goals.

• Tools & Technology: Access to necessary development tools, design software (Figma), and marketing platforms (HubSpot) will be provided to facilitate work.

• Team Interaction: Regular interaction with the Marketing team and cross-functional departments is expected, fostering a dynamic and communicative workspace.

Work Schedule: Full-time (40 hours/week) with a focus on work-life balance. The company offers various benefits supporting this, such as ample PTO and paid holidays.

📝 Enhancement Note: The "On-site" requirement indicates a preference for in-person collaboration and team engagement, which is common for roles requiring tight integration with specific departments like Marketing.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess technical skills and experience alignment.

• Technical Assessment/Challenge: Likely a coding exercise or a take-home challenge focusing on front-end development, performance optimization, or a small feature implementation within a HubSpot context. This will evaluate practical skills and problem-solving abilities.

• Portfolio Review & Discussion: A deep dive into selected portfolio projects with the hiring manager or senior team members. Preparation to discuss your role, technical decisions, challenges, and outcomes is crucial.

• Team/Culture Fit Interview: Meeting with other Marketing team members or cross-functional stakeholders to assess collaboration style, communication skills, and alignment with RentVision's core values.

• Final Interview: Potentially with senior leadership to discuss overall fit, career aspirations, and strategic contribution.

Portfolio Review Tips:

• Highlight Impact: For each project, clearly articulate the business problem, your specific contribution, the technical solutions implemented, and the measurable results (e.g., improved load times, increased conversion rates, enhanced user engagement).

• Showcase Process: Be ready to explain your development workflow, decision-making process, and how you collaborated with others.

• Figma Integration: Demonstrate how you used Figma for design handoffs, component creation, or collaborative reviews.

• HubSpot Experience: If you have HubSpot experience, be prepared to showcase specific examples of theme, template, or module development.

• Performance & SEO: Be ready to present data or metrics supporting any performance optimization or technical SEO efforts.

Challenge Preparation:

• Practice Core Skills: Brush up on HTML, CSS, JavaScript fundamentals, responsive design, and common performance optimization techniques.

• Understand the Context: Familiarize yourself with RentVision's website and its marketing goals. Consider how you would approach optimizing key pages.

• HubSpot Familiarity: If possible, review HubSpot's templating system and best practices for front-end development within it.

• Data Interpretation: Be prepared to interpret basic performance metrics and discuss how you would use them to guide development.

📝 Enhancement Note: The interview process will likely be multi-stage, with a strong emphasis on practical skills demonstrated through a portfolio and a technical challenge. Candidates should prepare to articulate the business impact of their technical work.

🛠 Tools & Technology Stack

Primary Tools:

• Front-End Languages: HTML, CSS, JavaScript (essential).

• Design & Prototyping: Figma (required for design reviews, component collaboration, and translating designs to code).

• Content Management System (CMS): HubSpot (strongly preferred for theme, template, and module development). Other CMS experience is a plus.

• Version Control: Git (implied for professional development workflows).

Analytics & Reporting:

• Web Analytics: Google Analytics 4 (GA4) (familiarity is a plus).

• Platform Analytics: HubSpot Reporting (familiarity is a plus).

• Performance Monitoring: Tools for measuring page speed and Core Web Vitals (e.g., Google PageSpeed Insights, Lighthouse).

CRM & Automation:

• CRM: HubSpot (likely integrated with CMS).

• Personalization: Experience with CRM-driven personalization features (smart content, dynamic modules) is valued.

• API Integration: Experience integrating third-party APIs into website environments.

📝 Enhancement Note: Proficiency in HTML, CSS, and JavaScript is foundational. Figma and HubSpot are key tools for this specific role, with GA4 and API integration being valuable additions.

👥 Team Culture & Values

Operations Values:

• Be Remarkable: Apply intelligence, personality, and unique skills to deliver amazing results on RentVision.com.

• Systemize Excellence: Build efficient, repeatable web solutions and maintain scalable architecture.

• Considerate Candor: Provide and receive direct, thoughtful feedback to improve development processes and website performance.

• Maximize Talent: Leverage strengths in front-end development and web design to contribute to marketing goals.

• Team Hustle: Work collaboratively and diligently with the Marketing team to achieve common objectives and drive revenue.

Collaboration Style:

• Integrated Marketing: Work closely with marketing team members to translate strategy into effective web experiences.

• Cross-functional Partnership: Collaborate with Sales, Client Success, and Product teams on initiatives that leverage the company's web presence.

• Performance-Oriented: Operate in an environment where marketing strategy must translate into efficient, high-performing execution.

• Feedback-Driven: Culture of giving and receiving feedback to foster continuous improvement.

📝 Enhancement Note: RentVision's core values are deeply integrated into their culture and will guide how team members interact and approach their work. For this role, "Systemize Excellence" and "Team Hustle" are particularly relevant to the development and operational aspects.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Design and Development: Effectively merging aesthetic design requirements with robust, scalable technical implementation and performance standards.

• Optimizing Legacy Systems: Potentially working with or refactoring existing web infrastructure within HubSpot to meet modern performance and UX expectations.

• Translating Marketing Ambition: Accurately translating complex marketing strategies and campaign goals into technically feasible and high-performing web features.

• Keeping Pace with Technology: Staying current with evolving front-end technologies, web performance best practices, and SEO algorithms.

Learning & Development Opportunities:

• HubSpot Expertise: Become a go-to expert for HubSpot CMS development and best practices within the organization.

• Advanced Web Performance: Deepen knowledge in Core Web Vitals, advanced JavaScript optimization, and server-side rendering techniques.

• CRO & Analytics Mastery: Gain practical experience in designing, implementing, and analyzing A/B tests and conversion funnels using GA4 and HubSpot data.

• Cross-functional Exposure: Broaden understanding of marketing, sales, and product strategies through close collaboration.

• Contribution to Design/Dev Systems: Play a key role in evolving and maintaining the company's reusable component library, potentially leading to greater influence over web development standards.

📝 Enhancement Note: This role offers a strong opportunity for a developer to grow into a more strategic, marketing-aligned technical expert, bridging the gap between creative vision and functional execution that drives business results.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance a visually complex design with technical constraints and performance requirements. How did you approach it, and what was the outcome?" (Focus on problem-solving, technical trade-offs, and results.)

• "Walk me through your process for optimizing the performance of a web page. What metrics do you prioritize, and what techniques do you employ?" (Demonstrate technical depth in optimization.)

• "How would you approach building a new landing page template in HubSpot to support an upcoming marketing campaign, ensuring it's both on-brand and optimized for conversions?" (Assesses understanding of the platform and marketing objectives.)

Company & Culture Questions:

• "Based on RentVision's mission and values, how do you see this role contributing to making renting apartments easy?" (Connects technical work to company purpose.)

• "How do you approach collaborating with non-technical team members, such as marketers or sales professionals, to ensure successful project outcomes?" (Assesses communication and teamwork skills.)

Portfolio Presentation Strategy:

• Storytelling: Frame each project as a narrative: the challenge, your solution, the process, and the impact.

• Quantify Results: Whenever possible, use metrics (e.g., % improvement in load time, % increase in conversion rate, reduction in bounce rate) to demonstrate the value of your work.

• Focus on "Why": Explain the rationale behind your technical decisions and how they supported the project's goals.

• Demo Relevant Skills: Prioritize projects that showcase HTML, CSS, JavaScript, responsive design, performance optimization, and any HubSpot experience.

• Be Prepared for Technical Deep Dives: Expect questions about specific code, frameworks, or development techniques used.

📝 Enhancement Note: Candidates should prepare to articulate not just their technical skills but also their understanding of how their work directly contributes to RentVision's marketing and revenue goals, demonstrating strategic thinking alongside development expertise.

📌 Application Steps

To apply for this Front-End Developer + Web Designer position:

• Submit your application through the provided Workable link.

• Portfolio Customization: Curate your portfolio to prominently feature projects showcasing your HTML, CSS, JavaScript, responsive design, performance optimization, and any HubSpot CMS experience. Tailor your presentation to highlight how your work has directly supported marketing objectives or driven conversions.

• Resume Optimization: Ensure your resume clearly outlines your years of experience, key technical proficiencies (HTML, CSS, JavaScript, Figma, HubSpot), and any achievements related to performance optimization, technical SEO, or CRO. Use keywords from the job description.

• Interview Preparation: Practice articulating your project contributions, technical decisions, and the business impact of your work. Be ready to discuss your approach to collaboration and problem-solving, referencing RentVision's values.

• Company Research: Familiarize yourself with RentVision's website, its target market (multi-family industry), and its core values. Understand how RentVision aims to "make renting apartments easy" and how your role contributes to this mission.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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