Freelance UX & Brand Designer – DTC / E-commerce

📍 Job Overview

Job Title: Freelance UX & Brand Designer – DTC / E-commerce

Company: Happy Koala LLC

Location: Spain (Remote)

Job Type: Part-time, Project-based

Category: UX/UI Design, Brand Design, E-commerce Operations

Date Posted: 2026-04-17

Experience Level: Mid-Level (2-5 years)

Remote Status: Fully Remote

🚀 Role Summary

• This role focuses on the strategic enhancement of Direct-to-Consumer (DTC) e-commerce platforms, specifically optimizing user experience (UX) and brand identity for improved conversion rates and customer engagement.

• The position requires a blend of creative design talent and analytical understanding of direct response marketing principles within the digital landscape.

• Collaboration with growth and marketing teams is paramount to ensure design initiatives align with business objectives and performance metrics.

• The scope includes evolving the visual direction across web properties and digital communication channels, such as email marketing.

📝 Enhancement Note: While the title specifies "UX & Brand Designer," the responsibilities and requirements strongly indicate a focus on Performance Design within e-commerce operations. The role demands an understanding of how design directly impacts conversion and revenue, making it a critical function within the Go-To-Market (GTM) operations. Candidates should highlight experience in data-driven design decisions and how their work has contributed to measurable business outcomes.

📈 Primary Responsibilities

• Lead the redesign of landing pages and product pages, transitioning from copy-heavy formats to more visually engaging and brand-centric layouts without compromising conversion effectiveness.

• Enhance the overall user experience (UX) and site structure of e-commerce platforms, integrating a stronger brand narrative and lifestyle appeal.

• Partner closely with the growth and performance marketing teams to ensure all design outputs meet or exceed established conversion rate targets and other key performance indicators (KPIs).

• Drive the evolution of the company's visual direction, applying a cohesive brand aesthetic across website elements, digital advertisements, and email marketing campaigns.

• Translate complex product information and direct-response messaging into intuitive and aesthetically pleasing user interfaces.

• Conduct user research and usability testing to inform design decisions and validate design hypotheses for A/B testing.

• Maintain brand consistency and quality standards across all digital touchpoints.

📝 Enhancement Note: The emphasis on "performance" and "conversion" alongside "brand" highlights the need for a designer who understands the full funnel. Responsibilities should be framed around driving measurable outcomes, not just aesthetic improvements. The collaboration with "growth teams" suggests a need for experience in iterative design processes and A/B testing methodologies, common in performance marketing operations.

🎓 Skills & Qualifications

Education: Bachelor's degree in Graphic Design, Human-Computer Interaction, UX/UI Design, Marketing, or a related field; or equivalent practical experience.

Experience: 2-5 years of proven experience in UX design and brand design, with a significant focus on Direct-to-Consumer (DTC) e-commerce environments.

Required Skills:

• UX Design Expertise: Proficient in user-centered design principles, wireframing, prototyping, and information architecture.

• Brand Design Sensibility: Strong ability to develop and apply brand guidelines, create compelling visual assets, and maintain brand consistency.

• Figma Proficiency: Expert-level skills in Figma for design, prototyping, and collaboration.

• DTC E-commerce Experience: Demonstrated success in designing for online retail, understanding customer journeys and conversion funnels.

• Direct Response Design Understanding: Ability to balance persuasive copywriting with impactful visual design to drive specific user actions.

• Performance Marketing Collaboration: Experience working with growth or performance marketing teams, understanding their objectives and how design contributes to campaign success.

• Web & Email Design: Proven experience designing for both website interfaces and email marketing campaigns.

• Portfolio: A strong portfolio showcasing premium DTC, supplement, or wellness e-commerce work with clear examples of performance-driven design solutions.

Preferred Skills:

• Supplement/Wellness Industry Experience: Familiarity with the unique design considerations and consumer expectations within the health and wellness sector.

• A/B Testing Experience: Understanding of A/B testing methodologies and how to design variations to optimize performance.

• Basic HTML/CSS Understanding: Familiarity with web development basics to ensure designs are feasible for implementation.

• Experience with Analytics Tools: Knowledge of tools like Google Analytics to understand user behavior and inform design improvements.

📝 Enhancement Note: The "2-5 years" experience level for a "Freelance" role suggests they are looking for someone who can hit the ground running with minimal onboarding. The emphasis on a "premium DTC or supplement/wellness work" portfolio indicates a need for designers who understand high-value customer acquisition and retention strategies in niche markets.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Case Studies: Detailed case studies that clearly outline the problem, your design process, the solutions implemented, and the measurable results (e.g., increased conversion rates, improved user engagement, enhanced brand perception).

• Visual Design Examples: High-quality examples of branding, visual identity systems, and marketing collateral that demonstrate a strong aesthetic and brand coherence.

• UX Design Artifacts: Prototypes, wireframes, user flows, and mockups that showcase your approach to user-centered design and problem-solving.

• DTC/E-commerce Focus: A significant portion of your portfolio should highlight projects specifically within the DTC e-commerce space, ideally with a focus on supplements or wellness products.

• Performance Metrics: Evidence of how your designs have directly contributed to business objectives, such as conversion rate optimization (CRO), average order value (AOV) increases, or reduced bounce rates.

Process Documentation:

• Design Process Explanation: Be prepared to articulate your design process clearly, from initial research and ideation through to final implementation and post-launch analysis.

• Collaboration Workflow: Demonstrate how you collaborate effectively with cross-functional teams, including growth marketers, copywriters, and developers.

• Figma Workflow: Showcase your proficiency in Figma, including how you structure projects, utilize components, and collaborate with others within the tool.

📝 Enhancement Note: For a freelance UX/Brand Designer role, the portfolio is paramount. The "process portfolio" requirements emphasize not just the final output but the strategic thinking and measurable impact behind it. Candidates should curate their portfolio to specifically address the DTC, e-commerce, and performance aspects mentioned in the job description.

💵 Compensation & Benefits

Salary Range: As this is a project-based freelance role, compensation will be determined based on the scope of work and the candidate's experience and proposed rates. Based on industry standards for skilled freelance UX/Brand Designers with DTC/E-commerce experience in Spain, project rates typically range from €40-€70 per hour, depending on specialization and demand. For a part-time engagement, this could translate to an estimated monthly income of €1,600 - €2,800 for approximately 10-15 hours per week, assuming an average of 40 hours per month.

Benefits:

• Project-Based Flexibility: Opportunity to work on a project basis, allowing for flexible scheduling and workload management.

• Remote Work: Fully remote engagement, providing the freedom to work from any location.

• EU Working Hours: Preference for availability during EU business hours, facilitating seamless collaboration with the European team.

• Professional Development: Exposure to a fast-growing natural food tech company, offering insights into the DTC supplement and wellness market.

• Creative Autonomy: Opportunity to significantly influence the visual direction and user experience of a growing brand.

Working Hours: Part-time, project-based engagement. While specific hours are flexible, availability during EU business hours is preferred for effective collaboration with the Happy Mammoth team. The role is estimated to require approximately 10-15 hours per week.

📝 Enhancement Note: For freelance roles, salary is often project-based or hourly. The provided range is an estimate based on typical freelance rates in Spain for this skill set and experience level, considering the part-time nature. Candidates should be prepared to negotiate their hourly or project rate based on the detailed scope of work.

🎯 Team & Company Context

🏢 Company Culture

Industry: Food Technology, Health & Wellness, E-commerce, Supplements. Happy Mammoth operates in a rapidly expanding market driven by increasing consumer interest in gut health, natural remedies, and personalized wellness solutions. The competitive landscape requires agile marketing and strong brand differentiation.

Company Size: The company is described as "fast-growing," suggesting a dynamic, potentially lean startup environment where individual contributions have a significant impact. This often translates to a culture of ownership and rapid iteration.

Founded: While the founding date is not explicitly stated, the company's presence in the US, Australia, and Europe indicates established growth and international operations.

Team Structure:

• Growth Team Collaboration: The role explicitly mentions working closely with the "growth team." This implies a collaborative structure where designers are integrated into performance-focused initiatives.

• Cross-Functional Integration: Expect to collaborate with marketing, product development, and potentially customer support teams to ensure a holistic customer experience.

• Remote-First Environment: Given the remote nature of the role and the company's international presence, communication and collaboration will likely be asynchronous and heavily reliant on digital tools.

Methodology:

• Data-Driven Design: The emphasis on performance and conversion indicates a data-driven approach to design, where decisions are informed by analytics and A/B testing outcomes.

• Agile Iteration: A fast-growing company in a competitive market likely employs agile methodologies, meaning designs will be developed, tested, and iterated upon quickly.

• Brand-Led Growth: The company seeks to balance direct response effectiveness with a strong brand identity, suggesting a methodology that integrates brand storytelling into performance marketing strategies.

Company Website: https://store.happymammoth.com/

📝 Enhancement Note: Understanding Happy Mammoth's position in the wellness supplement market is key. Their focus on gut health and microbiome science suggests a target audience that values scientific backing and natural ingredients. Designers should consider how to visually communicate these aspects effectively while also driving sales.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a mid-level for freelance designers, requiring demonstrable expertise in UX and brand design within a specific niche (DTC e-commerce, wellness). It's not an entry-level position, but rather for practitioners who can operate with a high degree of autonomy.

Reporting Structure: As a freelance designer, you will likely report to a Marketing Manager, Growth Lead, or a Senior Designer within the growth team. Project briefs and feedback loops will be the primary modes of interaction.

Operations Impact: The designer's work will have a direct and measurable impact on revenue through conversion rate optimization on landing pages and product pages. Enhancing brand perception will also contribute to customer loyalty and lifetime value.

Growth Opportunities:

• Specialization in DTC/Wellness: Deepen expertise in the rapidly growing DTC wellness and supplement market, a highly sought-after niche.

• Performance Design Acumen: Develop advanced skills in designing for conversion and optimizing user journeys based on performance data.

• Portfolio Expansion: Add significant, high-impact case studies from a fast-growing international brand to your professional portfolio.

• Cross-Functional Experience: Gain experience collaborating with international growth and marketing teams, understanding their strategies and operational needs.

📝 Enhancement Note: For freelance roles, "growth" often means expanding one's client base, refining specialized skills, and building a strong portfolio. This role offers a chance to become a specialist in a high-demand area of e-commerce design.

🌐 Work Environment

Office Type: Fully remote. This means there is no central physical office for this project. All collaboration and work will be conducted digitally.

Office Location(s): The company operates in the US, Australia, and Europe. While the role is remote, a preference for availability during EU hours suggests frequent interaction with the European operational base.

Workspace Context:

• Digital Collaboration Tools: Expect to utilize tools like Figma, Slack, email, and potentially project management software (e.g., Asana, Trello) for communication and workflow management.

• Independent Work Environment: Requires a self-disciplined approach to manage your time, maintain productivity, and deliver high-quality work without direct supervision.

• Asynchronous Communication: Be prepared for communication that may not be in real-time, requiring clear, concise written communication and thorough documentation.

Work Schedule: Part-time and project-based. The estimated 10-15 hours per week can be distributed flexibly, with a preference for overlapping with EU working hours to facilitate real-time collaboration when needed.

📝 Enhancement Note: The remote nature requires strong self-management skills. Candidates should highlight their ability to work independently, manage their time effectively, and communicate proactively in a distributed team setting.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Application Review: The hiring team will review applications, prioritizing candidates with strong portfolios that align with the DTC/e-commerce and wellness/supplement requirements.

• Portfolio Deep Dive: Candidates may be invited for a call to walk through their portfolio, discussing specific projects, design decisions, and the results achieved. Be prepared to articulate your process and the impact of your work.

• Skills Assessment/Project Brief: A short, paid project or a design challenge may be issued to assess practical skills, problem-solving abilities, and how you approach a specific brief related to Happy Mammoth's needs.

• Team/Hiring Manager Interview: A final interview to discuss your experience, collaboration style, and cultural fit within the Happy Mammoth team.

Portfolio Review Tips:

• Curate for Relevance: Select projects that best showcase your UX and brand design skills specifically for DTC e-commerce. Highlight supplement or wellness projects prominently.

• Quantify Impact: For each project, clearly state the objective, your role, the design solutions, and the quantifiable results (e.g., "Increased conversion rate by 15%," "Reduced bounce rate by 10%").

• Showcase Process: Include wireframes, user flows, and mockups to demonstrate your UX thinking. Explain your rationale behind key design decisions.

• Brand Cohesion: Ensure your portfolio itself reflects strong brand identity and visual appeal, demonstrating your capabilities.

• Figma Proficiency: Be ready to discuss your Figma workflow and how you leverage its features for efficient design and collaboration.

Challenge Preparation:

• Understand the Brand: Thoroughly research Happy Mammoth's current website, brand messaging, and target audience.

• Analyze Performance: Familiarize yourself with common DTC conversion strategies and challenges, particularly within the supplement industry.

• Focus on Balance: Understand the core task is to balance visual appeal with direct-response effectiveness. Your approach should reflect this duality.

• Prepare Questions: Have thoughtful questions ready about the project scope, brand goals, and collaboration process.

📝 Enhancement Note: The interview process for a freelance role often heavily emphasizes the portfolio. Candidates should treat their portfolio not just as a collection of work but as a primary communication tool, demonstrating their ability to solve the company's specific problems.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: This is explicitly mentioned as a requirement, indicating it is the primary tool for UI design, prototyping, and collaboration. Mastery of Figma's features, including component libraries, auto layout, and prototyping capabilities, is essential.

• Adobe Creative Suite (Photoshop, Illustrator): While not explicitly mentioned, these are standard tools for graphic and brand design, likely used for asset creation and refinement.

Analytics & Reporting:

• Google Analytics: Understanding how to interpret data from tools like Google Analytics is crucial for informing design decisions and measuring the impact of UX/brand changes.

• Heatmapping/Session Recording Tools (e.g., Hotjar, Crazy Egg): Familiarity with these tools can provide insights into user behavior on landing pages and product pages.

CRM & Automation:

• Email Marketing Platforms (e.g., Klaviyo, Mailchimp): Experience designing for email campaigns within common e-commerce email platforms would be beneficial.

• E-commerce Platforms (e.g., Shopify, WooCommerce): While direct implementation might not be required, understanding the capabilities and constraints of common e-commerce platforms is advantageous.

📝 Enhancement Note: Proficiency in Figma is non-negotiable. The other tools listed are standard for e-commerce design and performance analysis, and candidates should be comfortable discussing their experience with them.

👥 Team Culture & Values

Operations Values:

• Performance-Oriented: A strong emphasis on achieving measurable results, particularly in conversion rates and business growth.

• Brand-Centric: A commitment to building and maintaining a premium brand identity that resonates with the target audience.

• Data-Driven: Decisions are informed by data and analytics, encouraging a scientific approach to design and marketing.

• Agile & Iterative: A willingness to adapt, experiment, and iterate quickly based on feedback and performance data.

• Customer-Focused: A deep understanding of the target customer and a commitment to creating positive user experiences.

Collaboration Style:

• Cross-Functional Partnership: Expect close collaboration with growth marketers, copywriters, and potentially other stakeholders to achieve common goals.

• Direct Feedback Loops: Given the part-time and project-based nature, communication will likely be direct and focused on achieving project milestones efficiently.

• Remote Collaboration Best Practices: Emphasis on clear, concise communication, proactive updates, and effective use of digital collaboration tools.

📝 Enhancement Note: The company values a blend of creative excellence and business impact. Candidates should demonstrate an understanding that design is a tool to achieve business objectives, not an end in itself.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand and Performance: The primary challenge will be to elevate the visual and brand appeal of pages without negatively impacting their direct-response conversion rates.

• Translating Text to Visuals: Effectively transforming dense, copy-heavy content into engaging visual narratives requires strong conceptualization and execution skills.

• Working with Remote Teams: Ensuring seamless collaboration and clear communication across different time zones and working styles.

• Rapid Iteration: Adapting to a fast-paced environment that requires quick turnarounds and iterative design improvements based on performance data.

Learning & Development Opportunities:

• Niche Market Expertise: Gain deep insights into the DTC supplement and wellness industry, a rapidly growing and lucrative sector.

• Performance Design Mastery: Hone skills in conversion rate optimization (CRO) and data-informed design, making you highly valuable in the e-commerce space.

• International Brand Exposure: Contribute to the growth of an international brand, expanding your understanding of global market nuances.

• Freelance Business Acumen: Develop stronger project management, client communication, and negotiation skills essential for a successful freelance career.

📝 Enhancement Note: The challenges presented are typical for performance-focused design roles. Framing these challenges as opportunities for skill development will be key for candidates.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to redesign a high-converting page. How did you balance maintaining its performance while improving its visual appeal or brand identity?"

• "Walk me through your process for translating complex product information or direct-response copy into an intuitive and visually engaging user interface."

• "How do you approach collaborating with growth or performance marketing teams to ensure your designs meet specific conversion goals?"

Company & Culture Questions:

• "What excites you about Happy Mammoth's mission and products, particularly within the wellness and supplement space?"

• "How do you see your design style contributing to our brand's evolution from a direct-response focus to a more brand-led approach?"

Portfolio Presentation Strategy:

• Structure by Impact: Organize your portfolio presentations around key projects that demonstrate measurable results. Start with the most relevant DTC/e-commerce examples.

• Tell a Story: For each case study, clearly articulate the problem, your unique approach, the design solutions, and the quantifiable outcomes. Use visuals effectively to illustrate your points.

• Highlight Collaboration: Explain how you worked with teams or clients, what feedback you incorporated, and how you navigated challenges.

• Demonstrate Figma Expertise: Be prepared to briefly show how you structure your Figma files, utilize components, or create interactive prototypes.

• Focus on the "Why": Emphasize the strategic thinking behind your design choices, not just the aesthetic execution.

📝 Enhancement Note: Interview preparation should focus on demonstrating a blend of creative talent and business acumen. Candidates need to show they understand how design drives revenue and brand equity in a competitive e-commerce landscape.

📌 Application Steps

To apply for this freelance UX & Brand Designer position:

• Submit Your Application: Apply directly through the provided link on the JazzHR platform.

• Curate Your Portfolio: Ensure your portfolio is up-to-date, professionally presented, and specifically highlights your experience with DTC e-commerce, UX design, brand identity, and performance-driven projects. Prioritize case studies with quantifiable results.

• Tailor Your Resume/CV: Briefly highlight relevant experience, skills (especially Figma, DTC, e-commerce, wellness), and any achievements that align with the job description.

• Prepare Your Portfolio Walkthrough: Be ready to verbally present key projects from your portfolio, focusing on your process, problem-solving approach, and the impact of your designs.

• Research Happy Mammoth: Familiarize yourself with their current website, brand messaging, target audience, and competitor landscape within the wellness supplement industry. Understand their transition from a purely direct-response model to a more brand-led approach.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.