Freelance Graphic Designer

📍 Job Overview

Job Title: Freelance Graphic Designer

Company: Tyndale

Location: Pipersville, Pennsylvania, United States

Job Type: OTHER

Category: Graphic Design / Marketing Operations

Date Posted: March 04, 2026

Experience Level: 0-2 Years

Remote Status: On-site

🚀 Role Summary

• This role supports the Marketing team by providing freelance graphic design services on an as-needed basis, focusing on enhancing brand presence through visually engaging print and digital assets.

• The Freelance Graphic Designer will be responsible for the design and development of a variety of marketing collateral, ensuring consistency with established brand standards.

• Work is project-based, offering flexibility with no guaranteed minimum weekly hours, suitable for designers seeking supplemental project work.

• This position requires strong proficiency in industry-standard design software and the ability to manage tasks independently from initiation to completion.

📝 Enhancement Note: While the explicit job title is "Freelance Graphic Designer," the responsibilities heavily lean into supporting marketing operations. The role is crucial for executing the visual strategy of marketing campaigns, making it a key component of a broader GTM (Go-To-Market) strategy enablement. The "as-needed" nature suggests a support function rather than a core, full-time marketing operations role, but the skills and output are directly tied to operationalizing marketing initiatives.

📈 Primary Responsibilities

• Design and develop a wide range of marketing materials across both print and digital platforms, including but not limited to: social media graphics, email campaigns, banner advertisements, blog imagery, presentation slides, brochures, posters, and flyers.

• Prepare and optimize images and advertising assets for various platforms such as digital, web, social media, print, and video production.

• Perform image retouching and manipulation to meet project specifications and quality standards.

• Apply strong principles of design, color theory, and typography to create high-quality, impactful creative assets that align with project objectives.

• Ensure strict adherence to Tyndale's brand guidelines, maintaining consistency in the application of logos, imagery, and overall visual identity across all created materials.

• Independently manage assigned tasks, ensuring timely delivery and adherence to project requirements, with typical turnaround times communicated at the outset of each engagement.

• Assist with video editing tasks as needed, leveraging any available video production skills to enhance multimedia content.

📝 Enhancement Note: The responsibilities clearly indicate a need for execution-level design skills that directly support marketing campaign deployment. The emphasis on "preparing images/advertising assets" and "apply brand standards" highlights the operational aspect of ensuring visual assets are ready for distribution and consistent with brand messaging, which is a core function within marketing operations.

🎓 Skills & Qualifications

Education:

Experience:

• Demonstrated experience in graphic design, with a strong portfolio showcasing a range of design projects.

Required Skills:

• Graphic Design Software Proficiency: Expert-level command of Adobe Creative Suite, specifically Photoshop, Illustrator, and InDesign.

• Digital Design: Proven ability to create compelling graphics for social media, web banners, emails, and blogs.

• Print Design: Experience in designing brochures, posters, flyers, and other print collateral.

• Image Manipulation: Strong skills in image retouching, color correction, and photo manipulation.

• Typography & Layout: Excellent understanding of typography, layout principles, and visual hierarchy.

• Brand Adherence: Ability to meticulously apply and maintain brand standards consistently.

• Independent Work Management: Capacity to manage multiple projects, prioritize tasks, and meet deadlines with minimal supervision.

• Communication: Effective verbal and written communication skills to articulate design concepts and receive feedback.

• Adaptability: Willingness to accept constructive criticism and iterate on designs to achieve project goals.

• Technology: Must possess and utilize personal laptop and Microsoft Office applications.

Preferred Skills:

• Video Editing: Basic to intermediate video editing skills are a plus.

• Agency/Retail Experience: Prior work in agency or retail settings to understand project workflows and client expectations.

📝 Enhancement Note: The required skill set, particularly proficiency in Adobe Creative Suite and understanding of brand standards, is critical for executing marketing operations tasks efficiently. The emphasis on independent work management and adaptability is key for a freelance role supporting an operational function where project needs can fluctuate.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Visual Design Showcase: A comprehensive portfolio demonstrating a breadth of design skills across digital and print mediums, including examples for social media, web banners, brochures, and presentations.

• Brand Consistency Examples: Specific projects that highlight your ability to adhere to and effectively implement brand guidelines, showcasing how you maintain visual identity across different assets.

• Software Proficiency Evidence: Samples that clearly exhibit mastery of Adobe Creative Suite (Photoshop, Illustrator, InDesign), demonstrating advanced techniques in layout, typography, and image manipulation.

• Project Versatility: Work that illustrates your capability to handle diverse project types and adapt your design approach to suit different marketing objectives and target audiences.

Process Documentation:

• Workflow Integration: While formal process documentation is not explicitly required for the freelance role, designers are expected to integrate seamlessly into Tyndale's existing marketing workflows, understanding and adhering to project briefs and turnaround times.

• Feedback Implementation: Ability to interpret and implement feedback from the marketing team efficiently, demonstrating a process for iterating on designs based on constructive criticism.

• Asset Delivery Standards: Delivering final assets in required formats and specifications, ensuring they are optimized for their intended platforms (e.g., web-optimized JPEGs, print-ready PDFs).

📝 Enhancement Note: For a freelance role, the portfolio serves as the primary "process and systems" demonstration. It needs to prove the candidate can execute design tasks within an operational framework, adhering to brand standards and delivering ready-to-use assets. The "work made for hire" clause implies that all created assets become Tyndale property, reinforcing the operational nature of the output.

💵 Compensation & Benefits

Salary Range:

• As a freelance, as-needed position, compensation is project-based. While no specific hourly or project rates are provided, freelance graphic design rates in the Pipersville, PA area (Bucks County) for designers with 0-2 years of experience typically range from $30-$50 per hour, or project-based fees negotiated based on scope.

• Research Methodology: This estimate is based on industry benchmarks for freelance graphic designers in the Philadelphia metropolitan area, considering the specified experience level and the nature of the work (support for marketing assets). Factors such as project complexity,