Freelance Designer (Paid Social)

📍 Job Overview

Job Title: Freelance Designer (Paid Social)

Company: Healf

Location: London, England, United Kingdom

Job Type: CONTRACTOR

Category: Marketing Operations / Creative Operations

Date Posted: 2025-12-05

Experience Level: Mid-Senior Level (4+ years)

Remote Status: On-site

🚀 Role Summary

• Spearhead the creation of high-impact visual and video content specifically for paid social media campaigns across platforms like Meta, TikTok, and YouTube.

• Translate performance data and growth strategy insights into compelling creative assets that drive engagement and conversions, demonstrating a data-aware mindset.

• Collaborate cross-functionally with Growth, Product, and Brand teams to ensure cohesive storytelling and on-brand execution across all digital touchpoints.

• Manage and maintain brand assets, templates, and guidelines to ensure fast, consistent creative delivery in a high-paced environment.

📝 Enhancement Note: While the title indicates "Freelance Designer," the "FULL_TIME" employment type in the raw data conflicts with this. Given the "6-month freelance contract" explicitly mentioned in the description, the job type has been classified as "CONTRACTOR" to accurately reflect the nature of the engagement. The role is deeply embedded within marketing operations by focusing on performance-driven creative for paid channels and requiring collaboration with growth teams.

📈 Primary Responsibilities

• Design and produce high-impact image and video-based content tailored for paid social platforms (Meta, TikTok, YouTube) and display networks.

• Adapt and version creative assets for various formats including Stories, Reels, carousels, banners, and landing page modules.

• Perform video editing and versioning for short-form content using tools like CapCut or After Effects, incorporating supers, captions, and end cards that adhere to platform specifications.

• Execute lightweight animation and motion design using After Effects for social media and product-related content.

• Source, curate, and produce imagery, including stock, user-generated content (UGC), and partner assets, with a willingness to leverage AI generation where beneficial.

• Create and maintain Dynamic Product Ad (DPA) frames and template systems for paid channels, working closely with the Growth team on rapid creative testing and iteration.

• Translate performance insights and strategic objectives into actionable creative concepts, including building mood boards and recommending future A/B tests.

• Ensure brand consistency by managing the Brand Asset Bank, templates, and guidelines for efficient and uniform creative output across all channels.

• Actively collaborate with Growth, Product, Brand Partners, and CRM teams to deliver cohesive and on-brand narratives that support business objectives.

📝 Enhancement Note: The core responsibilities have been detailed to reflect the specific tasks of a paid social designer, emphasizing the performance-driven nature of the role and the need for rapid iteration common in growth marketing operations.

🎓 Skills & Qualifications

Education: While no specific educational requirements are listed, a Bachelor's degree in Graphic Design, Visual Communications, or a related field is typically expected for roles of this nature.

Experience: 4+ years of professional experience in visual design, graphic design, or a similar creative role, with a proven track record in in-house or agency environments.

Required Skills:

• Expert proficiency in Adobe Creative Cloud suite, specifically Photoshop, Illustrator, and After Effects.

• Advanced skills in Figma for design and prototyping, particularly for web and app interfaces.

• Demonstrated experience in video editing, with proficiency in CapCut or After Effects.

• Solid understanding of motion design fundamentals and the ability to create lightweight animations.

• Proven experience with AI image generation tools (e.g., Midjourney, Nano Banana, or similar).

• Deep understanding of platform specifications and best practices for Meta (Facebook/Instagram), TikTok, and YouTube.

• Strong visual taste, with excellent skills in image sourcing, curation, and retouching.

• Meticulous file hygiene and preparation for handover.

• A data-aware mindset, capable of utilizing performance signals to inform and refine creative output.

Preferred Skills:

• Experience with copy direction or conceptualization for creative campaigns.

• Familiarity with A/B testing methodologies and creative performance analysis.

• Understanding of e-commerce best practices and conversion rate optimization (CRO) from a design perspective.

📝 Enhancement Note: The "4+ years" experience is interpreted as mid-to-senior level, aligning with the expectation of owning performance-led creative and collaborating across departments. Specific software proficiencies have been listed based on industry standards for this type of role.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A strong portfolio showcasing a minimum of 4 years of work, with a significant emphasis on paid social creative for platforms like Meta, TikTok, and YouTube.

• Demonstration of dynamic visual content, including static images, carousels, and short-form videos, highlighting adaptability for various formats (Stories, Reels, banners).

• Examples of rapid creative iteration and testing, showcasing how performance data influenced design decisions.

• Work examples that reflect an understanding of e-commerce best practices and how design contributes to user experience and conversion on landing pages or onsite modules.

Process Documentation:

• While formal process documentation is not explicitly requested for this freelance role, candidates are expected to demonstrate an understanding of efficient creative workflows, from ideation and asset creation to versioning and delivery.

• Ability to maintain and adhere to existing brand guidelines and asset management systems to ensure consistency and speed.

• Familiarity with rapid testing cycles and the ability to quickly iterate on creative based on performance feedback.

📝 Enhancement Note: For a freelance role focused on paid social, the portfolio is paramount. The requirements emphasize demonstrating practical application of skills in a performance-driven context, rather than extensive formal process documentation.

💵 Compensation & Benefits

Salary Range: As a freelance position, compensation will likely be project-based or a competitive hourly/daily rate. Based on industry benchmarks for experienced freelance paid social designers in London with 4+ years of experience and expertise in Adobe Creative Cloud, After Effects, and AI tools, an estimated rate could range from £300 to £500 per day, or an equivalent hourly rate of £40-£65. This estimate is subject to the specific scope of work, duration of the contract, and the candidate's demonstrated portfolio and negotiation.

Benefits:

• Premium Wellhub Membership: Access to a wide network of gyms, yoga studios, and fitness facilities.

• Exclusive Healf Perks: Significant discounts on Healf products (50% off) and Healf Zone blood testing services.

• Nest Pension: Contributions towards a pension scheme, providing long-term financial security.

• Wellbeing-Focused Workspace: Access to a modern, well-lit office environment designed to promote wellbeing.

• Team Connection: Opportunities for team bonding and networking, including an annual company-wide retreat.

Working Hours: The role is described as "FULL_TIME" in the initial data but specified as a "6-month freelance contract" in the description. Assuming a full-time commitment for the contract duration, this typically translates to approximately 40 hours per week. The on-site requirement suggests adherence to standard office hours, though some flexibility may be negotiable based on project needs.

📝 Enhancement Note: Salary is estimated based on London market rates for freelance creative roles with specialized skills in paid social and AI, considering the stated experience level. Benefits are listed as provided by the company for its full-time employees, and while a freelancer might not receive all of these directly, they are valuable perks to consider. The working hours and contract type have been reconciled for clarity.

🎯 Team & Company Context

🏢 Company Culture

Industry: E-commerce, Health & Wellbeing, Technology. Healf operates at the intersection of personalized health, curated wellbeing products, and digital-first health technology, aiming to redefine the consumer experience in the health and wellness sector.

Company Size: The company size is not explicitly stated, but the mention of investors behind prominent lifestyle brands (Soho House, Alo Yoga) and the rapid scaling suggest a growth-stage startup, likely ranging from 50-200 employees. This implies a dynamic, fast-paced environment with opportunities for significant impact.

Founded: Founded by two brothers, driven by personal wellbeing journeys. This origin story suggests a mission-driven company with a strong focus on authenticity and passion for its product.

Team Structure:

• The role will report into a creative lead or marketing manager, working closely with the Growth team, Product team, and Brand Partners.

• The structure is likely lean and agile, typical of a growing startup, fostering close collaboration between departments.

Methodology:

• Healf emphasizes a data-driven approach, using performance signals to refine creative strategies and drive business outcomes.

• Workflow planning involves rapid ideation, concept development, and quick iteration cycles, particularly for paid social campaigns.

• Automation is likely leveraged where possible, especially in asset management and templating, to ensure efficiency and scalability.

Company Website: https://healf.com

📝 Enhancement Note: The company culture is heavily defined by "The Healf Standard" principles, which are crucial for candidates to understand. The description suggests a high-performance environment driven by passion and a commitment to wellbeing.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Senior level freelance designer, focusing on specialized creative execution within paid social marketing. It's an opportunity to contribute significantly to a growing brand's performance marketing efforts.

Reporting Structure: The designer will likely report to a Creative Lead or Marketing Manager within the Growth or Brand team. Close collaboration with Growth marketers, Product Managers, and potentially CRM specialists is expected.

Operations Impact: The designer's work will directly impact key performance indicators (KPIs) such as click-through rates (CTR), conversion rates, customer acquisition cost (CAC), and overall return on ad spend (ROAS) for paid social channels. Their creative output is crucial for driving customer acquisition and revenue growth.

Growth Opportunities:

• Skill Specialization: Deepen expertise in performance-driven creative for paid social, including mastering platform nuances, video editing for short-form content, and AI-assisted design workflows.

• Industry Exposure: Gain valuable experience within the rapidly evolving health and wellbeing e-commerce sector.

• Portfolio Building: Contribute to a high-growth brand's marketing efforts, providing strong case studies for future freelance or full-time roles.

• Cross-functional Learning: Learn from Growth marketers about campaign strategy, data analysis, and customer acquisition tactics.

📝 Enhancement Note: For a freelance role, "growth" is more about skill enhancement and portfolio building rather than traditional career progression within the company. The impact on key marketing metrics is a significant aspect of this role.

🌐 Work Environment

Office Type: The company offers a "Wellbeing-Focused Workspace" in Hammersmith, London, described as an "Incredible Hammersmith office with great natural lighting." This suggests a modern, well-equipped, and potentially collaborative office environment.

Office Location(s): The primary office is located in Hammersmith, London (The Ark, W6 8BJ). This location offers good transport links within London.

Workspace Context:

• The environment is designed to be conducive to creative work and collaboration, with an emphasis on natural light and wellbeing.

• Access to necessary design tools and technology is implied, though specific hardware/software provisions for freelancers would need clarification.

• Opportunities for interaction with the wider Healf team are available, fostering a sense of community and shared purpose, especially during team events like retreats.

Work Schedule: The role is described as full-time, implying approximately 40 hours per week. Given the on-site requirement, adherence to standard office hours (e.g., 9 am - 5 pm or 10 am - 6 pm) is expected, with potential for some flexibility depending on project deadlines and team needs.

📝 Enhancement Note: The emphasis on a "Wellbeing-Focused Workspace" is a key differentiator for Healf, aligning with their brand's mission. The on-site requirement is confirmed.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your CV and portfolio to assess relevant experience and creative output.

• Portfolio Presentation/Interview: A discussion, potentially involving a presentation of your portfolio, focusing on paid social creative examples, video editing skills, and AI tool usage. Expect questions about your creative process, how you interpret performance data, and your approach to brand consistency.

• Skills Assessment/Technical Test: You may be asked to complete a small design task or discuss your proficiency with specific tools like After Effects or Figma in more detail.

• Team/Hiring Manager Interview: A conversation to assess cultural fit, communication style, and alignment with "The Healf Standard" principles. Questions will likely probe your ownership, bias for action, and ability to work in a fast-paced environment.

Portfolio Review Tips:

• Curate Strategically: Showcase your strongest paid social campaigns, highlighting visual and video assets. Include examples that demonstrate rapid iteration and adaptation for different platforms (Meta, TikTok, YouTube).

• Quantify Impact: Where possible, explain the context of your work and any measurable results (e.g., improved CTR, engagement rates) achieved through your creative. Even for freelance, showing an understanding of performance is key.

• Highlight Key Skills: Ensure your portfolio clearly demonstrates your proficiency in Adobe Creative Cloud (Photoshop, After Effects), Figma, video editing, and AI image generation.

• Tell the Story: For each project, briefly explain the brief, your creative process, the tools used, and the outcome. Focus on your problem-solving approach and how you translated insights into creative solutions.

• Showcase Versatility: Include examples of different creative formats (Stories, Reels, carousels, static ads) and demonstrate your ability to maintain brand consistency across them.

Challenge Preparation:

• Be prepared to discuss how you would approach designing creative for a specific Healf product or campaign, potentially referencing their brand guidelines and target audience.

• Anticipate questions about how you use performance data to inform creative decisions and how you would iterate on a campaign based on early results.

• Practice articulating your creative process, from concept generation to final asset delivery, emphasizing efficiency and speed.

📝 Enhancement Note: The application process is tailored for a creative role, with a strong emphasis on the portfolio. Preparation should focus on demonstrating practical skills and a performance-oriented mindset.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Cloud: Essential suite including Photoshop (image editing, asset creation), Illustrator (vector graphics), and After Effects (motion graphics, video editing).

• Figma: Critical for UI design, prototyping, and collaborative design workflows.

• CapCut: Frequently used for quick and efficient short-form video editing, especially on mobile.

• AI Image Generation Tools: Proficiency with tools like Midjourney, Nano Banana, or similar platforms for sourcing and creating unique imagery.

Analytics & Reporting:

CRM & Automation:

• Familiarity with how creative assets are deployed within CRM or marketing automation platforms is a plus, though not a core requirement for this role. Understanding Dynamic Product Ad (DPA) systems is important.

📝 Enhancement Note: The technology stack is heavily focused on design and content creation tools, with a specific emphasis on those relevant to paid social media and AI-driven creative.

👥 Team Culture & Values

Operations Values:

• We Work Harder Than Anyone Else: A strong work ethic and dedication to achieving ambitious goals are paramount. Expect a demanding but rewarding environment.

• Never Settle: A commitment to continuous improvement, challenging the status quo, and pushing creative boundaries. Mediocrity is not tolerated.

• Obsession Over Talent: A focus on hiring and retaining individuals with not just skill, but also relentless curiosity and a drive to grow and learn.

• The Healf Lifestyle: Living and embodying the company's core pillars (EAT, MOVE, MIND, SLEEP) in personal life, which fuels professional productivity and authenticity.

• Stronger Together: While individual ownership is valued, teamwork and seamless collaboration are essential for collective success.

Collaboration Style:

• Cross-Functional Integration: Expect to work closely with Growth marketers, product managers, and brand strategists, requiring clear communication and understanding of diverse team objectives.

• Feedback Exchange: A culture of constructive feedback is likely present, fostering continuous improvement in creative output and processes.

• Agile & Iterative: The collaboration style will be fast-paced and iterative, driven by the need for rapid testing and optimization in paid social campaigns.

📝 Enhancement Note: The Healf Standard provides a clear framework for the company's values and expected behaviors, which are crucial for a candidate to align with.

⚡ Challenges & Growth Opportunities

Challenges:

• Pace and Volume: The primary challenge will be producing a high volume of creative assets at a rapid pace to support continuous paid social testing and optimization.

• Performance Pressure: Directly contributing to business growth metrics means creative output will be closely tied to performance, requiring a data-informed approach and resilience.

• Platform Evolution: Staying abreast of constantly changing platform specifications, algorithms, and best practices across Meta, TikTok, and YouTube.

• Balancing Brand & Performance: Effectively merging strong brand aesthetics with the performance-driven demands of paid social advertising.

Learning & Development Opportunities:

• Specialized Skill Development: Gain deep expertise in performance creative, short-form video for social, and AI-driven design workflows.

• Industry Insights: Exposure to the fast-paced health and wellbeing e-commerce sector and the strategies of a scaling startup.

• Cross-functional Collaboration: Enhance understanding of marketing operations, growth hacking, and product marketing through close interaction with other teams.

• Portfolio Enhancement: Build a robust portfolio with high-impact work for a reputable brand, valuable for future career endeavors.

📝 Enhancement Note: The challenges are framed around the demands of a performance-focused creative role in a fast-growing company, offering significant learning opportunities.

💡 Interview Preparation

Strategy Questions:

• "Describe a paid social campaign you designed where performance data significantly influenced your creative decisions. How did you adapt your approach?" (Focus on data-awareness, iteration, and impact).

• "How do you approach balancing brand consistency with the need for rapid, performance-driven creative iterations across different social platforms like Meta and TikTok?" (Highlight your process for maintaining brand integrity while meeting speed demands).

• "Walk us through your process for creating a short-form video ad for a platform like TikTok. What are the key considerations?" (Demonstrate technical skills in video editing and platform best practices).

Company & Culture Questions:

• "What do you know about Healf and our mission? How do you see your role as a designer contributing to our 'Build the Future of Wellbeing' vision?" (Research the company, understand its values, and articulate your alignment).

• "How do you embody 'The Healf Standard' principles, particularly 'We Work Harder Than Anyone Else' and 'Never Settle,' in your work?" (Be prepared to give specific examples of your work ethic and commitment to excellence).

Portfolio Presentation Strategy:

• Highlight Paid Social Success: Select 3-5 projects that best showcase your paid social creative work, emphasizing visual and video assets.

• Quantify Where Possible: For each project, briefly explain the objective, your creative contribution, and any performance metrics you influenced or observed.

• Showcase Tool Proficiency: Explicitly mention and, if possible, demonstrate your use of Adobe Creative Cloud, Figma, After Effects, and AI generation tools.

• Explain Your Process: Walk through your creative journey for a chosen project, from brief to execution, highlighting problem-solving and iteration.

• Be Ready for Questions: Anticipate deep dives into specific assets, your rationale behind design choices, and how you handle feedback.

📝 Enhancement Note: Interview preparation focuses on demonstrating core competencies for a paid social designer: creative skill, data-awareness, platform knowledge, and alignment with Healf's strong company culture.

📌 Application Steps

To apply for this freelance operations position:

• Submit your application through the provided link on the Healf Teamtailor portal.

• Portfolio Customization: Ensure your portfolio prominently features your strongest paid social creative work, including examples of image and video content for platforms like Meta, TikTok, and YouTube. Tailor any accompanying case studies to highlight your understanding of performance metrics and rapid iteration.

• Resume Optimization: Update your resume to clearly articulate your 4+ years of experience, emphasizing your proficiency in Adobe Creative Cloud, Figma, video editing, and AI image generation tools. Use keywords such as "paid social," "performance creative," "video editing," "motion graphics," and "AI image generation."

• Interview Preparation: Practice discussing your creative process, how you leverage performance data, and your experience with fast-paced, iterative design workflows. Prepare to present your portfolio effectively, highlighting your impact and problem-solving approach.

• Company Research: Thoroughly research Healf's mission, brand, and "The Healf Standard" principles. Be prepared to articulate how your values and work ethic align with theirs, particularly regarding hard work, continuous improvement, and a passion for wellbeing.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.