(fluent Ukrainian) Graphic & Web Designer (Poland)

📍 Job Overview

Job Title: Graphic & Web Designer (fluent Ukrainian)

Company: SupportYourApp

Location: Wrocław, Poland (Remote)

Job Type: Contractor

Category: Marketing Operations / Creative Operations

Date Posted: 2025-11-28

Experience Level: Mid-Level (2-5 years)

Remote Status: Remote Solely

🚀 Role Summary

• Design and execute high-impact visual assets for digital marketing campaigns, including email, digital ads, social media, and landing pages.

• Maintain a consistent, Apple-inspired minimal aesthetic across all visual communications and brand touchpoints.

• Collaborate closely with marketing and web development teams to translate campaign objectives into visually compelling and performant digital experiences.

• Contribute to the overall visual identity and brand strategy of SupportYourApp's products and marketing initiatives.

• Leverage design expertise to create assets that not only are aesthetically pleasing but also drive measurable sales and engagement outcomes.

📝 Enhancement Note: While the core responsibilities lean towards creative design, the emphasis on "measurable performance outcomes," "driving sales," and "collaboration with marketing and web teams" indicates a strong connection to Marketing Operations and a Go-To-Market (GTM) function. The role requires an understanding of how design directly impacts business objectives, a key characteristic of operations-focused roles.

📈 Primary Responsibilities

• Develop and design polished, high-impact visuals for email marketing campaigns, ensuring brand consistency and engagement.

• Create compelling digital ad creatives and banners optimized for various platforms and campaign goals.

• Design visually appealing and effective social media posts (SMM) that align with brand guidelines and marketing strategies.

• Conceptualize and design high-converting landing pages that support lead generation and sales initiatives.

• Maintain and evolve the company's Apple-inspired visual style, ensuring a cohesive and elegant aesthetic across all digital touchpoints.

• Work cross-functionally with marketing managers, content creators, and web developers to integrate design seamlessly into broader GTM strategies.

• Translate complex product features or campaign messages into clear, concise, and impactful visual narratives.

• Utilize analytics and performance data (where available) to inform design decisions and optimize existing assets for better conversion rates.

• Manage multiple design projects simultaneously, adhering to deadlines and project scopes within a dynamic, fast-paced environment.

• Stay updated on design trends, competitor aesthetics, and best practices to continuously enhance visual output.

📝 Enhancement Note: The responsibilities emphasize the practical application of design skills within a business context, focusing on campaign performance and sales impact. This suggests the role requires an operations mindset, where design is a tool to achieve specific business objectives rather than purely an artistic endeavor.

🎓 Skills & Qualifications

Education: While no specific degree is listed, a Bachelor's degree in Graphic Design, Visual Communications, Digital Arts, or a related field is typically expected for mid-level design roles. Equivalent practical experience will be considered.

Experience: Minimum of 2 years of professional experience in graphic and web design, with a strong portfolio showcasing relevant digital marketing and branding work. Experience within a marketing or creative agency environment is highly advantageous.

Required Skills:

• Proven proficiency in industry-standard design software: Figma, Adobe Photoshop, and Adobe Illustrator.

• Demonstrable ability to create clean, elegant, and minimalist visual designs, with a particular emphasis on an Apple-style aesthetic.

• Strong understanding of visual hierarchy, typography, color theory, and layout principles as applied to digital media.

• Experience designing assets specifically for email campaigns, digital advertisements, social media posts, and landing pages.

• Excellent written and spoken English proficiency (minimum B2 level) for effective collaboration with international teams.

• Ability to interpret marketing briefs and translate them into effective visual solutions that drive desired outcomes.

Preferred Skills:

• Experience with motion design tools such as Adobe After Effects, or similar software.

• Practical experience in creating short animations or motion graphics for banners and social media content.

• Familiarity with UI/UX principles and how they apply to web design and landing page optimization.

• Basic understanding of HTML/CSS to ensure design feasibility and collaboration with web developers.

• Experience working in a remote or distributed team environment.

📝 Enhancement Note: The "Solid understanding of how to design not just visually appealing assets, but those that effectively drive sales" strongly implies a need for candidates who can connect design output to business metrics, a core tenet of operations roles. The emphasis on specific software and aesthetics points to the need for specialized, practical skills, common in operations positions.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated portfolio that clearly demonstrates a minimum of 2 years of professional graphic and web design experience.

• Specific case studies showcasing design work for email campaigns, digital ads, social media, and landing pages, with an emphasis on their performance or intended business impact.

• Examples of designs that adhere to a clean, minimal, Apple-inspired aesthetic, highlighting attention to detail and visual sophistication.

• Projects that illustrate collaboration with marketing or web teams, demonstrating an understanding of integrated GTM efforts.

Process Documentation:

• While formal process documentation is not explicitly requested, candidates should be prepared to articulate their design process, from brief interpretation and ideation to execution and iteration.

• Be ready to discuss how you ensure brand consistency and how you incorporate feedback from stakeholders into your design workflow.

• Demonstrate an understanding of how design assets are used within marketing automation platforms and content management systems, even if direct system experience isn't required.

📝 Enhancement Note: The emphasis on a portfolio that showcases "measurable performance outcomes" and "driving sales" is a direct indicator of operations-style expectations. This isn't just about showing pretty pictures; it's about demonstrating how design contributes to business objectives, a critical aspect of portfolio review in operations roles.

💵 Compensation & Benefits

Salary Range: Compensation will be in USD. Given the mid-level experience (2-5 years), remote nature, and contractor status, a competitive range for a Graphic & Web Designer in Poland, particularly for remote work compensated in USD, would typically fall between $30,000 - $55,000 USD annually, depending on the depth of motion design skills and specific performance contribution. This translates to approximately 120,000 - 220,000 PLN annually before taxes, but direct USD compensation will be negotiated.

Benefits:

• Opportunity to work fully remotely, offering flexibility and work-life balance.

• Collaboration within a friendly, supportive, and forward-thinking international environment.

• Engagement with great management characterized by a lack of bureaucracy, promoting efficiency and direct communication.

• Compensation paid in USD, which can offer stability against currency fluctuations for contractors.

• Opportunity to provide services during standard business hours, aligning with team operations.

Working Hours: The role requires providing services during business hours, suggesting a standard full-time commitment of approximately 40 hours per week, with flexibility around specific daily schedules as long as core responsibilities and team collaboration needs are met.

📝 Enhancement Note: The salary estimation is based on industry benchmarks for remote contract roles in Poland with USD compensation, factoring in the specified experience level and the nature of design work. The benefits are tailored to what a contractor might receive, with a focus on flexibility and operational efficiency.

🎯 Team & Company Context

🏢 Company Culture

Industry: Business Process Outsourcing (BPO) / Customer Support as a Service. SupportYourApp specializes in providing technical and customer support, as well as enhancing customer experience for IT companies globally.

Company Size: 1200+ employees, indicating a large, established international organization with a significant operational footprint.

Founded: 15 years ago, suggesting a mature company with established processes but also a capacity for innovation and growth.

Team Structure:

• The Graphic & Web Designer will likely be part of the marketing department or a dedicated creative team, working closely with marketing managers and web developers.

• Reporting structure will be to a Marketing Lead or Creative Director, with direct collaboration across various GTM functions.

Methodology:

• Data Analysis & Insights: While not a primary data analyst role, the designer is expected to contribute to data-driven decision-making by creating assets that perform and potentially analyzing their impact.

• Workflow Planning & Optimization: The role involves optimizing visual communication workflows and ensuring efficient design asset creation and delivery.

• Automation & Efficiency: While the designer might not implement automation, they are expected to work within efficient processes and create assets that can be seamlessly integrated into automated marketing funnels.

Company Website: [SupportYourApp Official Website URL - provided in input, but specific URL not directly stated, so leaving as placeholder for clarity]

📝 Enhancement Note: The description of SupportYourApp as an international BPO company with 15 years of experience and over 1200 employees provides context for a structured, process-oriented environment, even within a creative function. The emphasis on "no bureaucracy" suggests an agile and efficient operational culture.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Graphic & Web Designer. It requires a solid foundation of technical skills and practical experience (2+ years) and the ability to work independently on design tasks, while also collaborating effectively within a team structure. The emphasis on driving sales and performance indicates a step beyond pure creative execution towards a more results-oriented design function.

Reporting Structure: The designer will likely report into a Marketing Manager, Head of Marketing, or a Creative Lead. They will collaborate extensively with marketing specialists, content writers, and web developers, forming a cross-functional project team.

Operations Impact: The designer's impact is measured by the effectiveness of the visual assets they create in supporting marketing campaigns, driving lead generation, improving customer engagement, and ultimately contributing to sales conversions. This is a direct link to revenue generation, a key focus for Revenue Operations and GTM functions.

Growth Opportunities:

• Skill Advancement: Opportunity to deepen expertise in specific design areas, such as advanced motion graphics, UI/UX design for landing pages, or specialized brand identity work.

• Specialization: Potential to focus on specific types of marketing collateral or campaigns, becoming a subject matter expert within the marketing team.

• Leadership Potential: For successful contractors demonstrating strong performance and strategic thinking, there might be opportunities for increased project responsibility, leading smaller design initiatives, or potentially transitioning to a full-time role with expanded responsibilities.

• Industry Exposure: Working with a global BPO company supporting various IT clients provides exposure to diverse market needs and design challenges.

📝 Enhancement Note: The growth analysis focuses on how a designer's role evolves within an operations-centric context, linking creative output to business results and offering paths for specialization and increased impact.

🌐 Work Environment

Office Type: Fully Remote. This positions the role within a remote-first or remote-friendly organizational structure.

Office Location(s): While the specific headquarters are in Wrocław, Poland, the role is designated as remote, meaning the designer can work from any location, provided they can meet the requirements (e.g., business hours, English proficiency).

Workspace Context:

• Collaborative Environment: The role emphasizes close collaboration with marketing and web teams, requiring effective communication tools and practices for remote teamwork.

• Operations Tools & Technology: Access to necessary design software (Figma, Photoshop, Illustrator) and communication platforms (e.g., Slack, email, project management tools) is expected. The company’s emphasis on efficiency suggests a well-equipped digital workspace.

• Team Interaction: While remote, opportunities for interaction will likely occur through regular virtual meetings, project discussions, and potentially informal virtual team-building activities.

Work Schedule: The requirement to "Provide services during business hours" implies a need for availability during standard working hours in Poland (CET/CEST), allowing for real-time collaboration with local and international teams. A typical 40-hour work week is standard for contractor roles.

📝 Enhancement Note: The remote work context requires a focus on digital collaboration tools and asynchronous communication strategies, reflecting modern operational work environments.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of CV and portfolio to assess experience, skills, and aesthetic alignment with the company's brand.

• Skills Assessment/Design Challenge: A practical design task may be assigned to evaluate proficiency in required tools (Figma, Photoshop, Illustrator) and ability to meet specific design objectives (e.g., creating an ad banner or landing page concept).

• Interview with Hiring Manager: Discussion about experience, approach to design challenges, understanding of marketing objectives, and fit with the company culture. This may include questions about how design impacts sales.

• Team/Stakeholder Interview: Meeting with marketing or web team members to assess collaboration skills and communication style, particularly in a remote context.

Portfolio Review Tips:

• Highlight Performance-Driven Designs: Clearly showcase projects where your design directly contributed to measurable outcomes like increased click-through rates, conversions, or engagement. Use case study format to explain the challenge, your solution, and the results.

• Demonstrate Aesthetic Range: While the Apple-style is preferred, show versatility by including examples of other successful designs that demonstrate your adaptability.

• Showcase Process: Briefly explain your design process for key projects, including how you interpret briefs, conduct research, and iterate based on feedback.

• Clarity and Conciseness: Ensure your portfolio is easy to navigate and that each project clearly articulates your role and contributions. For a remote role, clear visual communication is paramount.

• Motion Design (if applicable): If you have motion design skills, include a dedicated section with short, impactful examples.

Challenge Preparation:

• Understand the Brief: Carefully read and dissect any design challenge brief. Identify key objectives, target audience, and desired outcomes.

• Embrace the Aesthetic: Ensure your challenge response strongly reflects the requested Apple-inspired minimal aesthetic.

• Focus on Impact: Frame your design choices in terms of how they will achieve the stated business goals (e.g., driving clicks, conversions).

• Time Management: Be mindful of any time constraints provided for the challenge. Prioritize key elements and present a polished final product.

📝 Enhancement Note: The interview and portfolio review advice is tailored to highlight the operational aspects of a design role: linking creativity to measurable results, demonstrating efficient processes, and showcasing collaborative capabilities within a remote setting.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: For collaborative interface design, prototyping, and asset creation. Expected to be a primary tool for web and landing page design.

• Adobe Photoshop: For image editing, manipulation, and the creation of complex visual assets.

• Adobe Illustrator: For vector graphics, logos, icons, and scalable illustrations.

Analytics & Reporting:

CRM & Automation:

• Basic understanding of how design assets integrate with CRM systems and marketing automation platforms (e.g., email marketing software, landing page builders) is advantageous for seamless campaign execution.

📝 Enhancement Note: The explicit mention of specific design tools is crucial. Proficiency in these tools is non-negotiable for a design role and directly impacts operational efficiency in asset creation and deployment.

👥 Team Culture & Values

Operations Values:

• Efficiency & Performance: A strong emphasis on creating visuals that not only look good but also perform effectively, driving business results and sales.

• Collaboration & Communication: Open communication and close teamwork with marketing and web teams are vital for successful GTM initiatives.

• Quality & Attention to Detail: A commitment to producing polished, high-quality work that upholds the company's brand standards, especially the minimalist aesthetic.

• Adaptability & Continuous Improvement: Willingness to adapt to new design trends, feedback, and evolving campaign needs, contributing to ongoing optimization.

• Results-Oriented: A focus on achieving tangible outcomes and contributing to the company's overall success.

Collaboration Style:

• Cross-functional Integration: Working seamlessly with marketing strategists, copywriters, and web developers to ensure a unified and effective campaign output.

• Feedback Exchange: An environment where constructive feedback is welcomed and utilized to refine designs and improve overall campaign effectiveness.

• Knowledge Sharing: Sharing design best practices and insights with team members to foster collective growth and maintain high standards.

📝 Enhancement Note: The values and collaboration style reflect a professional operations environment where creativity is channeled towards achieving specific business objectives through efficient and collaborative processes.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Aesthetics and Performance: The primary challenge is to create visually stunning, Apple-style designs that also demonstrably drive sales and engagement, requiring a deep understanding of conversion optimization principles.

• Remote Collaboration: Effectively collaborating and maintaining strong communication with a distributed international team across different time zones.

• Maintaining Brand Consistency: Ensuring a uniform visual identity across a wide range of marketing materials and platforms, especially with a distinct aesthetic like Apple's.

• Adapting to Evolving Trends: Staying abreast of rapid changes in digital design, marketing technology, and consumer behavior to keep designs fresh and effective.

Learning & Development Opportunities:

• Advanced Design Techniques: Opportunities to hone skills in motion graphics, interactive design, or UI/UX principles through project work or external training.

• Marketing Strategy Exposure: Gaining a deeper understanding of marketing campaign planning, execution, and performance analysis by working closely with the marketing team.

• Cross-functional Skill Development: Learning about web development processes, content strategy, and marketing automation from colleagues.

• Industry Best Practices: Exposure to best practices from a global BPO company supporting diverse IT clients.

📝 Enhancement Note: Challenges are framed in the context of operational effectiveness and strategic application of design skills, with growth opportunities aligned with career progression in a results-driven environment.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for designing a landing page that aims to maximize conversions. What key elements would you focus on, and how would you ensure it aligns with the brand's aesthetic?" (Focus on process, metrics, and aesthetic integration)

• "How do you approach incorporating feedback from marketing stakeholders when it conflicts with your initial design vision?" (Focus on collaboration and problem-solving)

Company & Culture Questions:

• "What appeals to you about SupportYourApp's mission and its focus on providing 'Support-as-a-Service'?" (Demonstrate understanding of the business)

• "How do you maintain a consistent visual identity when working on diverse projects for different clients or campaigns?" (Showcase brand stewardship)

Portfolio Presentation Strategy:

• Structure for Impact: Organize your portfolio to highlight the most relevant projects first. For each project, clearly state the objective, your role, the challenge, your design solution, and the quantifiable results (if available).

• Tell the Story: For your case studies, narrate the journey from problem to solution, emphasizing your thought process and how you leveraged your skills to achieve success.

• Visual Clarity: Ensure high-resolution images and clear descriptions. If possible, include interactive prototypes or links to live examples.

• Focus on the 'Why': Be prepared to explain the rationale behind your design choices, especially how they align with marketing objectives and the desired aesthetic.

📝 Enhancement Note: Interview preparation advice focuses on articulating design decisions in terms of business impact and operational efficiency, crucial for GTM and Revenue Operations roles.

📌 Application Steps

To apply for this operations position:

• Submit your CV in English through the application link provided.

• Customize your CV: Tailor your resume to highlight your experience in graphic and web design, specifically mentioning your proficiency with Figma, Photoshop, and Illustrator, as well as your experience with digital ad campaigns, landing pages, and email marketing. Emphasize any experience with minimalist or Apple-style aesthetics.

• Prepare your Portfolio: Ensure your portfolio is up-to-date, easily accessible, and clearly showcases your best work relevant to this role. Prioritize projects that demonstrate your ability to create high-impact visuals that drive sales and engagement. Be ready to articulate the ROI or performance metrics of your designs.

• Research the Company: Visit the SupportYourApp website, LinkedIn, and other social pages to understand their services, brand identity, and company culture. Consider how your design skills can best support their GTM strategies.

• Practice your Pitch: Be ready to discuss your design process, how you collaborate with marketing teams, and how you approach challenges in achieving both aesthetic appeal and performance outcomes.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.