Executive, Creative Designer VN

📍 Job Overview

Job Title: Executive, Creative Designer VN

Company: CIMB Vietnam

Location: Ho Chi Minh City, Ho Chi Minh, Vietnam

Job Type: Full time

Category: Marketing Operations / Creative Services

Date Posted: January 19, 2026

Experience Level: 0-2 Years (Entry-Level/Junior)

Remote Status: On-site

🚀 Role Summary

• This role is focused on the execution of creative design and production for marketing collateral across both digital and offline channels.

• Key responsibilities include adapting global brand assets, ensuring strict adherence to brand guidelines, and collaborating with internal teams to translate campaign objectives into compelling visual concepts.

• The position requires proficiency in design software and a strong understanding of digital and print production requirements.

• The ideal candidate will possess excellent attention to detail, time management skills, and a proactive approach to learning and development within a fast-paced marketing environment.

📝 Enhancement Note: While the title is "Executive, Creative Designer," the experience requirement of 0-2 years indicates this is an entry-level or junior role, likely reporting to a Creative Lead or Marketing Manager. The "Executive" designation may refer to a level within CIMB's internal banding rather than seniority. The focus is heavily on execution and adaptation rather than strategic design direction.

📈 Primary Responsibilities

• Design and adapt marketing materials for a variety of digital channels, including social media (Facebook, Zalo, Instagram, TikTok), website banners, email campaigns, mobile app interfaces, and ZNS notifications.

• Create designs for offline marketing collateral such as Point-of-Sale Materials (POSM), standees, posters, leaflets, brochures, event backdrops, and promotional gifts.

• Localize global or regional Key Visuals (KVs) to meet Vietnamese market needs while meticulously maintaining brand consistency and integrity.

• Collaborate with external vendors for design briefs, especially for complex requests like Mail KVs and video content, ensuring clear communication of requirements.

• Prepare production-ready, layered files and final artworks for both print and digital output, adhering to specific vendor specifications.

• Ensure all creative outputs strictly comply with CIMB's brand guidelines, including logo usage, color palettes, typography, and overall tone and manner.

• Contribute to the maintenance and updating of the visual asset library, including icons, templates, image banks, and brand elements.

• Work closely with Marketing and Product teams to thoroughly understand campaign objectives, target audience profiles, and desired messaging.

• Translate campaign briefs into clear, effective visual concepts and engaging layouts that enhance message clarity and impact.

• Provide basic suggestions on visual storytelling and layout improvements to enhance campaign effectiveness.

• Prepare design files for internal and external approval processes, including brand, legal, and compliance reviews where necessary.

• Liaise with external vendors (agencies, printers, production houses) for basic artwork handover, ensuring file specifications are met.

• Manage multiple design tasks simultaneously under tight deadlines, consistently delivering high-quality work on time.

📝 Enhancement Note: The responsibilities highlight a strong emphasis on execution, adaptation, and adherence to brand standards, typical for a junior designer role within a corporate setting. The need to work with vendors and internal stakeholders indicates a crucial communication and project management component.

🎓 Skills & Qualifications

Education:

Experience:

• 0-2 years of professional experience in graphic design.

• Internship or freelance experience is considered for recent graduates.

Required Skills:

• Proficiency in Adobe Creative Suite: Expert-level skills in Adobe Illustrator, Photoshop, and InDesign are essential for creating and manipulating design assets.

• Digital Design Fundamentals: Solid understanding of design principles for digital platforms, including screen resolutions, file formats (e.g., JPG, PNG, GIF), and optimization techniques for web and mobile.

• Brand Guideline Adherence: Demonstrated ability to strictly follow and apply brand guidelines, ensuring visual consistency across all creative outputs.

• Attention to Detail: Meticulous eye for detail in layout, color, typography, and alignment to ensure polished and professional final artwork.

• Time Management & Prioritization: Proven ability to manage multiple design briefs simultaneously, prioritize tasks effectively, and meet tight deadlines consistently.

• Visual Aesthetics: A strong sense of aesthetics, with a good understanding of layout principles, color theory, and typography.

• Basic Communication Skills: Ability to read and understand English briefs and engage in simple communication with regional teams.

Preferred Skills:

• Canva & Shutterstock AI Familiarity: Experience or familiarity with Canva for quick design tasks and Shutterstock AI for asset sourcing.

• Print Production Knowledge: Basic understanding of print production requirements, including bleed, safety margins, color modes (CMYK vs. RGB), and file formats (e.g., PDF/X).

• Motion Graphics/Video Editing: Basic skills in motion graphics or simple video editing using tools like Premiere Pro, After Effects, or CapCut for social media videos.

• Social Media Content Creation: Experience in creating various types of social media content, such as static posts, carousels, stories, and short-form videos (Reels/TikTok).

• Industry Interest: A genuine interest in banking, personal finance, fintech, or digital products, which can inform creative approaches.

📝 Enhancement Note: The distinction between required and preferred skills is crucial. While core design software proficiency is mandatory, experience with specific niche tools or advanced areas like motion graphics is a bonus, indicating potential for growth. The emphasis on "fresh, creative ideas" alongside strict guideline adherence suggests a balance between execution and creative thinking.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstration of Core Design Skills: Showcase a range of projects highlighting proficiency in Adobe Creative Suite (Illustrator, Photoshop, InDesign) across different media (digital and print).

• Brand Guideline Application: Include examples where you successfully adapted designs within strict brand guidelines, demonstrating your ability to maintain consistency.

• Digital Asset Examples: Present designs for social media, web banners, or email campaigns that illustrate understanding of digital optimization and platform-specific requirements.

• Print Collateral Examples: Feature designs for brochures, posters, or POSM to showcase an understanding of print production considerations.

• Adaptation Projects: If possible, include a case study or examples of adapting existing creative assets (e.g., global KVs) for a local market.

Process Documentation:

• While not explicitly a documentation role, your portfolio should implicitly demonstrate your understanding of design workflows. This includes:
  • Brief Interpretation: How you translated a design brief into visual concepts.
  • File Preparation: Evidence of organized, layered files ready for handoff.
  • Feedback Integration: Examples where you incorporated feedback to refine designs.
  • Vendor Handoff: Understanding of file specifications for external vendors.

📝 Enhancement Note: For an entry-level role, the portfolio is paramount. It should clearly showcase technical skills, understanding of brand consistency, and adaptability. The emphasis is less on complex process mapping and more on the tangible output and workflow demonstrated through the presented work.

💵 Compensation & Benefits

Salary Range:

• Based on industry standards in Ho Chi Minh City for a Graphic Designer with 0-2 years of experience, the estimated annual salary range is likely between VND 120,000,000 to VND 180,000,000. This translates to approximately VND 10,000,000 to VND 15,000,000 per month.

Benefits:

• Competitive Salary: As indicated by the estimated range.

• Health Insurance: Comprehensive health insurance coverage, potentially including family members.

• Annual Leave: Generous paid time off, including public holidays and vacation days.

• Professional Development: Opportunities for training, workshops, and potential for subsidized courses related to design software or marketing trends.

• Employee Benefits: Access to CIMB's banking products and services, potentially with preferential rates.

• Work Environment: A modern office space in a prime location in Ho Chi Minh City.

• Team Activities: Participation in company events, team-building activities, and social gatherings.

Working Hours:

• Standard full-time working hours are expected, typically 40 hours per week, Monday to Friday.

• The office hours are likely to be around 8:30 AM to 5:30 PM or 9:00 AM to 6:00 PM, with potential for occasional overtime depending on project deadlines and campaign schedules.

📝 Enhancement Note: Salary figures are estimates based on typical market rates for junior graphic designers in Vietnam's major cities, particularly within the financial sector. Actual compensation will depend on the candidate's specific qualifications, interview performance, and CIMB's internal compensation structure. Benefits are standard for reputable companies in the region.

🎯 Team & Company Context

🏢 Company Culture

Industry: Financial Services (Banking & Fintech)

Company Size: CIMB Group is a large, multinational financial institution. CIMB Vietnam operates as a significant entity within this group, likely employing several hundred to over a thousand individuals locally.

Founded: CIMB Group was founded in 1974. CIMB Vietnam has been established to serve the Vietnamese market, bringing global expertise to local financial needs.

Team Structure:

• The Creative Designer will likely be part of the Marketing department, reporting to a Creative Lead or Head of Marketing.

• This team will collaborate closely with other marketing functions (e.g., Digital Marketing, Content, Product Marketing) and potentially with product development and sales teams.

• Cross-functional collaboration is essential, involving stakeholders from various departments to ensure marketing materials align with business objectives and brand standards.

Methodology:

• Data-Informed Creativity: While creative, the design process will be informed by marketing campaign objectives, target audience insights, and performance data from previous campaigns.

• Agile Marketing Principles: The team likely adopts agile methodologies for campaign execution, requiring quick turnarounds and iterative design processes.

• Brand Governance: A strong emphasis on adhering to established brand guidelines and compliance regulations, particularly crucial in the financial sector.

• Collaboration and Feedback Loops: Open communication channels and regular feedback sessions are integral to refining creative output and ensuring alignment.

Company Website: https://www.cimbbank.com.vn/

📝 Enhancement Note: CIMB's status as a large financial institution implies a structured environment with robust brand governance and compliance. The creative team's role is to support business objectives through visually appealing and compliant marketing materials, balancing creativity with corporate requirements.

📈 Career & Growth Analysis

Operations Career Level: Junior Designer / Graphic Designer

Reporting Structure: The role reports to a Creative Lead or Marketing Manager within the Marketing department. This position serves as an execution-focused role, contributing to broader marketing strategies defined by senior team members.

Operations Impact: The Creative Designer's impact is primarily on brand perception, campaign effectiveness, and customer engagement through visually compelling marketing collateral. Successful designs contribute to lead generation, customer acquisition, and brand loyalty by making CIMB's offerings more accessible and appealing.

Growth Opportunities:

• Skill Specialization: Opportunity to deepen expertise in specific design areas such as digital marketing design, social media content creation, or basic motion graphics.

• Increased Responsibility: Progress to handling more complex design projects, taking ownership of specific campaign visuals, or leading smaller design initiatives.

• Cross-Functional Exposure: Gain exposure to various marketing functions, potentially leading to roles in digital marketing, content creation, or campaign management.

• Senior Design Roles: With significant experience and demonstrated leadership, potential advancement to Senior Graphic Designer, Art Director, or Creative Lead positions within CIMB Vietnam or the wider CIMB Group.

• Industry Knowledge: Develop a strong understanding of the financial services and fintech landscape in Vietnam, which can be valuable for future career moves.

📝 Enhancement Note: The growth path for a junior designer typically involves mastering core skills, taking on more complex projects, and potentially specializing. CIMB, as a large organization, offers structured career progression opportunities, but advancement will depend on performance, initiative, and continuous skill development.

🌐 Work Environment

Office Type: Modern, corporate office environment located in a prime business district in Ho Chi Minh City.

Office Location(s): 16F, 15 Tran Bach Dang Street, Quarter 3, Thu Thiem Ward, Thu Duc City, HCMC. This location in Thu Duc City (formerly part of District 2) is a developing business hub.

Workspace Context:

• Collaborative Space: The office is likely designed to foster collaboration, with open-plan areas, meeting rooms, and potentially dedicated creative zones.

• Technology & Tools: Access to industry-standard design software (Adobe Creative Suite), high-performance workstations, and potentially other marketing technology tools.

• Team Interaction: Regular opportunities for interaction with the marketing team, cross-functional colleagues, and potentially senior management during project reviews.

• Professional Atmosphere: A dynamic yet professional environment expected within a leading financial institution.

Work Schedule:

• Standard Monday to Friday work week.

• While core hours are fixed, there might be flexibility to accommodate urgent project needs or personal appointments, provided work is completed efficiently and deadlines are met.

• Regular team meetings and design reviews will be scheduled within working hours.

📝 Enhancement Note: The location in Thu Duc City suggests a modern business district. The work environment is expected to be professional and conducive to creative work, with ample opportunity for collaboration and access to necessary tools.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: HR or recruitment team will review applications and portfolios for basic qualifications and creative potential.

• Portfolio Review & Technical Interview: Candidates will likely present their portfolio to the hiring manager or a senior designer. This stage assesses technical skills, design thinking, understanding of brand, and ability to articulate design choices. Expect questions about specific projects, design process, and how challenges were overcome.

• Team/Cross-functional Interview: An interview with marketing team members or other key stakeholders to assess cultural fit, collaboration skills, and understanding of campaign objectives.

• Final Interview: Potentially with a senior marketing leader or HR business partner to discuss role expectations, career aspirations, and finalize terms.

Portfolio Review Tips:

• Curate Selectively: Showcase 3-5 of your strongest projects that best represent the skills required for this role (digital, print, brand adaptation).

• Tell a Story: For each project, briefly explain the brief, your role, the design process, the challenges, and the outcome or impact. Use visuals effectively.

• Highlight Brand Consistency: Explicitly demonstrate how you adhered to brand guidelines or adapted existing assets.

• Showcase Technical Proficiency: Ensure your work reflects strong command of design software and understanding of file preparation for different media.

• Include Diversity: If possible, show a mix of digital (social media, web) and print (brochures, POSM) work.

• Keep it Concise: Aim for a presentation that can be delivered within 15-20 minutes, allowing time for questions.

Challenge Preparation:

• Be prepared for a potential design challenge, which could involve:

  • Adapting a given asset to a new platform.
  • Creating a quick social media graphic based on a brief.
  • Suggesting design improvements for an existing CIMB marketing piece.

• Focus on demonstrating your thought process, speed, and ability to apply brand guidelines under pressure.

• Practice articulating your design decisions clearly and concisely.

📝 Enhancement Note: The portfolio is the most critical component for this role. Candidates should meticulously prepare it to showcase relevant skills and experience. The interview process will likely be multi-stage, assessing both technical aptitude and cultural fit.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite:

  • Adobe Illustrator: Essential for vector graphics, logos, icons, and illustrations.
  • Adobe Photoshop: Crucial for image editing, manipulation, digital asset creation, and web/social media graphics.
  • Adobe InDesign: Primarily used for layout of print materials like brochures, leaflets, and reports.

• Canva: Familiarity is a plus for rapid design tasks and social media content creation.

• Shutterstock AI / Stock Photo Platforms: Experience sourcing and utilizing stock imagery.

Analytics & Reporting:

CRM & Automation:

Video/Motion Graphics (Preferred):

• Adobe Premiere Pro: For basic video editing.

• Adobe After Effects: For simple motion graphics and animations.

• CapCut: Popular mobile/desktop app for quick video editing, especially for social media.

📝 Enhancement Note: Proficiency in the Adobe Creative Suite is non-negotiable. Familiarity with Canva and basic video editing tools enhances the candidate's value, especially for social media content creation.

👥 Team Culture & Values

Operations Values:

• Customer-Centricity: Designs should aim to resonate with and serve the needs of CIMB's target customers in Vietnam.

• Integrity & Compliance: Upholding the highest standards of ethical conduct and adhering strictly to financial industry regulations and brand compliance.

• Excellence: Striving for high-quality creative output and continuous improvement in design skills and processes.

• Collaboration: Working effectively with internal teams and external partners to achieve shared marketing goals.

• Innovation: While adhering to brand guidelines, seeking fresh and creative approaches to visual communication that stand out in the market.

Collaboration Style:

• Cross-Functional Partnership: Active engagement with marketing, product, and potentially sales teams to ensure creative aligns with business objectives.

• Constructive Feedback: Openness to receiving and providing constructive feedback to improve designs and workflows.

• Shared Ownership: A sense of collective responsibility for the success of marketing campaigns, where design plays a key role.

• Proactive Communication: Maintaining clear and timely communication regarding project status, challenges, and deliverables.

📝 Enhancement Note: The values reflect a blend of corporate responsibility (integrity, compliance) and marketing effectiveness (customer-centricity, innovation). The collaboration style emphasizes teamwork and a shared goal orientation, typical in large organizations.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Guidelines with Creativity: Constantly navigating the need to adhere to strict corporate branding while injecting fresh, engaging creative elements.

• Managing Tight Deadlines: The fast-paced nature of marketing campaigns often requires rapid turnaround times for design assets.

• Translating Complex Financial Concepts: Simplifying and visually communicating potentially intricate financial products or services in an accessible manner.

• Adapting to Evolving Digital Trends: Keeping up with new social media platforms, design trends, and digital marketing best practices.

• Stakeholder Management: Effectively managing feedback and expectations from various internal stakeholders with potentially differing opinions.

Learning & Development Opportunities:

• Formal Training: Access to internal or external training programs on Adobe Suite updates, new design software, or digital marketing trends.

• Mentorship: Potential guidance from senior designers or marketing leaders within CIMB Vietnam.

• Industry Exposure: Learning about the financial services and fintech sector in Vietnam, understanding market nuances, and consumer behavior.

• Portfolio Building: Accumulating a strong portfolio of diverse marketing collateral for future career advancement.

• Skill Expansion: Opportunity to develop basic motion graphics or video editing skills, enhancing versatility.

📝 Enhancement Note: The challenges are common for junior designers in corporate marketing roles. The growth opportunities are tied to skill development, gaining industry knowledge, and building a strong professional portfolio within a supportive corporate structure.

💡 Interview Preparation

Strategy Questions:

• Design Process: "Walk me through your typical design process from receiving a brief to delivering final artwork." (Be ready to discuss research, concept development, iteration, feedback incorporation, and final output).

• Brand Adherence: "How do you ensure your designs strictly follow brand guidelines while still being creative and engaging?" (Prepare examples of how you've balanced these).

• Problem Solving: "Describe a time you had to adapt a design for a difficult brief or tight deadline. What was your approach?"

• Tool Proficiency: "Which Adobe Creative Suite tools are you most proficient in, and for what types of tasks?"

Company & Culture Questions:

• Motivation: "Why are you interested in CIMB Vietnam and this specific role?" (Research CIMB's recent campaigns or initiatives in Vietnam).

• Teamwork: "Describe your ideal working relationship with marketing managers and other team members."

• Learning: "How do you stay updated on design trends and new software?"

• Feedback: "How do you handle constructive criticism on your designs?"

Portfolio Presentation Strategy:

• Structure is Key: Organize your portfolio logically (e.g., by project type or chronologically).

• Highlight Impact: For each project, quantify results or explain the intended impact if direct metrics aren't available.

• Visual Storytelling: Use strong visuals and concise text to explain your process and rationale.

• Be Prepared for Questions: Anticipate questions about your design choices, challenges faced, and how you would approach specific tasks for CIMB.

• Showcase Versatility: Demonstrate your ability to work across different media (digital, print) and styles.

📝 Enhancement Note: Interviewers will be looking for technical skill, creativity, understanding of brand, and cultural fit. Preparing specific examples from your experience and researching CIMB Vietnam will be crucial.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided Oracle Cloud portal link.

• Portfolio Preparation: Ensure your portfolio is up-to-date, showcases your best work relevant to digital and print marketing materials, and clearly demonstrates your proficiency with Adobe Creative Suite and adherence to brand guidelines. If you have examples of adapting global assets or creating social media content, highlight these prominently.

• Resume Optimization: Tailor your resume to highlight keywords from the job description, such as "Graphic Design," "Adobe Creative Suite," "Brand Guidelines," "Digital Marketing," "Print Production," and "Time Management." Quantify achievements where possible (e.g., "Designed X social media posts per week," "Contributed to Y marketing campaigns").

• Interview Practice: Rehearse answers to common interview questions, focusing on providing specific examples from your experience. Practice presenting your portfolio concisely and confidently, articulating your design process and rationale.

• Company Research: Familiarize yourself with CIMB Vietnam's current marketing efforts, brand identity, and the financial services landscape in Vietnam. This will help you tailor your responses and demonstrate genuine interest.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.