Email Strategy Content Designer

📍 Job Overview

Job Title: Email Strategy Content Designer Company: Linda Werner & Associates Location: Burlingame, California, United States Job Type: Contract (12 Month Position) Category: Marketing Operations / Content Strategy Date Posted: February 12, 2026 Experience Level: 5-10 Years Remote Status: Remote OK

🚀 Role Summary

• Lead strategic development and execution of B2C lifecycle email programs, encompassing awareness, onboarding, retention, and re-engagement for a portfolio of wearable devices.
• Drive continuous optimization through rigorous experimentation, focusing on content modularity, targeting, sequencing, and cadence improvements to enhance performance and scale responsibly.
• Develop comprehensive governance frameworks and detailed playbooks to standardize processes, ensure quality, and enable efficient scaling of email communications.
• Collaborate cross-functionally with Product, Growth, Data Science, Engineering, Design, and Legal teams to translate strategy into actionable requirements and maintain high execution standards.

📝 Enhancement Note: While the title is "Email Strategy Content Designer," the responsibilities and required skills strongly indicate a role within Revenue Operations or Marketing Operations, specifically focused on customer lifecycle management and email program optimization. The emphasis on data-driven experimentation, governance, and cross-functional collaboration aligns with core operations functions. The role is a contractor position for a consumer technology organization.

📈 Primary Responsibilities

• Email Program Optimization & Experimentation: Design, execute, and analyze 5-6 structured experiments focusing on email positioning, personalization, segmentation, cadence, and creative systems to drive continuous improvement.
• Content Strategy & Development: Craft high-performing, conversion-focused email content, including modular components like subject lines, preheaders, body structures, and CTAs, while ensuring clarity, tone, and skimmability.
• Lifecycle Management: Enhance and extend lifecycle and resurrection email programs across multiple wearable devices, identifying opportunities for messaging effectiveness and supporting growth objectives.
• Governance & Playbook Creation: Establish and document governance standards for targeting, frequency caps, suppression logic, content quality, and approval workflows, culminating in a comprehensive "Wearables Email Playbook."
• Onboarding Strategy Assessment: Evaluate and propose refined onboarding email strategies, including audience definitions, triggers, messaging architecture, cadence, and success metrics, based on evidence and strategic constraints.
• Cross-Functional Partnership: Act as a key liaison, translating complex lifecycle strategies into clear, build-ready requirements for engineering, data science, and design teams, ensuring alignment and execution quality.
• Deliverability & Compliance: Understand and apply deliverability basics, including reputation management, frequency discipline, unsubscribe guardrails, and sunset policies, ensuring compliance with privacy and legal standards.

📝 Enhancement Note: The responsibilities highlight a blend of strategic thinking, hands-on content creation, and operational execution. The emphasis on "governance frameworks," "playbook development," and "translation of strategy into actionable requirements" points to a strong operations component, requiring the individual to build scalable systems and processes for the email program.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Marketing, Communications, Business, or a related field is generally expected for roles of this seniority.

Experience: 5-10 years of experience leading B2C lifecycle email programs, with a proven track record of driving optimization and growth at scale.

Required Skills:

• Exceptional Writing & Content Judgment: Superior ability to write, edit, and craft compelling, conversion-focused email content with strong hierarchy, tone, and CTA clarity.
• Lifecycle/CRM Expertise: Demonstrated experience managing B2C lifecycle or scaled communications programs, including stage mapping, entry/exit criteria, behavioral segmentation, and suppression logic.
• Experimentation & Optimization: Rigorous optimization mindset grounded in hypothesis-driven experimentation, clean measurement, and data-driven decision-making.
• Cross-Functional Leadership: Strong project management skills with the ability to effectively lead and collaborate with diverse stakeholders across Product, Growth, Data, Engineering, Design, and Legal.
• Technical Proficiency: Ability to work within evolving tech stacks, write clear specifications for engineering, and maintain rigorous QA standards.
• Figma Proficiency: Demonstrated ability to use Figma for content structure, module design, and review processes.
• Deliverability Fundamentals: Understanding of email deliverability basics, including reputation, frequency, and compliance guardrails.
• Communication & Stakeholder Management: Excellent verbal and written communication skills for managing stakeholders effectively.

Preferred Skills:

• Experience developing governance frameworks or playbooks for scaled messaging programs.
• Familiarity with incremental measurement techniques (holdouts, lift, novelty effects).
• Experience with consumer hardware ecosystems or multi-device communication patterns.
• Knowledge of email accessibility and localization best practices.

📝 Enhancement Note: The required skills emphasize a blend of creative content development and analytical operations expertise. The inclusion of "Figma," "Deliverability Basics," and "incremental measurement" are specific indicators of the technical and strategic depth expected, aligning with a senior operations or marketing technologist profile.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Case Studies in Optimization: Showcase 2-3 detailed case studies demonstrating successful optimization of B2C lifecycle email programs, including specific examples of A/B tests, segmentation strategies, or content improvements.
• Experimentation Framework: Present examples of how you've defined hypotheses, success metrics, and guardrails for email experiments, along with documented learnings.
• Governance & Playbook Examples: Include samples or descriptions of governance frameworks, process checklists (e.g., QA, content approval), or playbook sections you have developed for scaled messaging programs.
• Content Examples: Provide a portfolio of high-performing email content, highlighting subject lines, body copy, and CTAs, with explanations of the strategic rationale behind them.

Process Documentation:

• Workflow Design: Demonstrate experience in mapping out and designing email workflows, including triggers, branching logic, and cadence planning for various lifecycle stages.
• System Specifications: Show examples of clear, concise specifications provided to engineering or technical teams for implementing email features, triggers, or dynamic content.
• Measurement & Analysis: Present examples of how you've defined and tracked key performance indicators (KPIs) for email programs, including reporting dashboards or analysis summaries.

📝 Enhancement Note: Given this role's focus on strategy, experimentation, and scalability, a strong portfolio is crucial. Candidates should be prepared to demonstrate not just creative output but also their ability to build systematic processes, document best practices, and measure impact rigorously. This aligns with typical expectations for senior operations roles where process definition and efficiency are paramount.

💵 Compensation & Benefits

Salary Range: As this is a 12-month contract position, the compensation will likely be an hourly rate or a fixed project fee. Based on industry standards for a Senior Content Designer/Email Strategist with 5-10 years of experience in the Burlingame, CA area, and considering the specialized nature of B2C lifecycle email programs and the consumer tech industry, an estimated hourly rate could range from $60 to $90 USD per hour, or an equivalent annual salary of $125,000 to $187,000 USD, depending on experience, specific skill set, and the client's budget.

Benefits:

• Dental insurance
• Health insurance
• Health savings account (HSA)
• Life insurance
• Paid time off (PTO)
• Retirement plan
• Vision insurance

Working Hours: 40 hours per week, Monday to Friday, with potential for extended hours including Saturdays and Sundays as needed to meet project demands.

📝 Enhancement Note: The salary estimate is based on data for similar contract roles in the San Francisco Bay Area, factoring in the specialized skills in email strategy, content design, and operations. Benefits are provided, which is common for contract roles, though details may vary. The flexible schedule indicates a demanding role requiring commitment.

🎯 Team & Company Context

🏢 Company Culture

Industry: Consumer Technology (specifically wearable devices). This industry is characterized by rapid innovation, a focus on user experience, and a data-driven approach to product development and customer engagement. Company Size: Linda Werner & Associates appears to be a consulting or staffing firm, placing candidates with larger organizations. The hiring organization is described as a "leading consumer technology organization," suggesting a mid-to-large size company with established B2C operations. Founded: Linda Werner & Associates was founded in 1990. The specific founding date of the hiring consumer technology organization is not provided but is implied to be established.

Team Structure:

• The role is a contractor position, implying integration into a client's existing team.
• The candidate will likely report to a manager within the client's Marketing, Growth, or Operations department.
• Close collaboration is expected with Product, Growth, Data Science/Analytics, Engineering, Design, and Legal/Privacy teams, indicating a matrixed and project-oriented team environment.

Methodology:

• Data-Driven Optimization: The role emphasizes continuous A/B testing, performance analysis, and data-informed decision-making for email strategy and content.
• Scalable Process Development: A key focus is on building governance frameworks and playbooks to ensure consistent, high-quality execution as the program scales.
• Cross-Functional Alignment: Success hinges on effective collaboration and translation of needs between technical, marketing, and product teams.

Company Website: lwerner.com (for the staffing agency); the hiring organization's website is not directly provided but is implied to be a leader in consumer technology.

📝 Enhancement Note: The context suggests the candidate will be working within a dynamic, fast-paced consumer technology company. The emphasis on data, experimentation, and cross-functional collaboration is typical of modern marketing and operations teams in this sector.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a senior individual contributor level, focusing on specialized expertise in email strategy and content design within a marketing operations context. It requires a blend of strategic thinking, hands-on execution, and process development.

Reporting Structure: The contractor will likely report to a Marketing Manager, Director of Growth, or a Head of Marketing Operations within the client organization. They will need to navigate and influence multiple cross-functional teams without direct authority over them.

Operations Impact: The role has a direct impact on customer acquisition, engagement, and retention through the optimization of the B2C lifecycle email program. Success in this role contributes to key business metrics such as customer lifetime value (CLTV), churn reduction, and revenue growth.

Growth Opportunities:

• Specialization Deepening: Opportunity to become a subject matter expert in advanced email lifecycle strategies, experimentation methodologies, and governance for large-scale programs.
• Cross-Functional Exposure: Gain experience working closely with diverse teams (Product, Data Science, Engineering), expanding knowledge of the broader customer technology ecosystem.
• Process Improvement Leadership: Lead the development of critical operational frameworks (playbooks, governance), potentially opening doors to future roles focused on operations strategy and system implementation.
• Contract Extension/Future Roles: Successful performance in this 12-month contract could lead to extensions or opportunities within the client organization or through the staffing agency for similar high-impact roles.

📝 Enhancement Note: While a contract role, it offers significant opportunities for skill development in high-demand areas like lifecycle marketing, data-driven optimization, and operational process design within a leading tech company.

🌐 Work Environment

Office Type: The role is listed as "Remote OK" and the preferred location is Burlingame, CA. This suggests the hiring organization may have an office in Burlingame, but remote work is permitted. The candidate will likely work remotely, potentially with occasional in-person meetings if located near Burlingame.

Office Location(s): Burlingame, California is the preferred physical location. The hiring organization is a "leading consumer technology organization," implying a professional, likely modern, office environment if on-site work were required.

Workspace Context:

• Remote Collaboration: Expect a highly collaborative remote environment utilizing digital tools for communication, project management, and content creation.
• Technology & Tools: Access to company-provided software and collaboration platforms (e.g., Slack, Google Workspace, Figma, project management tools) will be essential.
• Team Interaction: Regular virtual meetings, stand-ups, and brainstorming sessions with cross-functional teams will be standard.

Work Schedule: A standard 40-hour work week, Monday to Friday, is expected, but the role requires flexibility to accommodate extended hours, including weekends, when necessary to meet project deadlines or critical launch windows. This is common for project-based contract roles in fast-paced industries.

📝 Enhancement Note: The emphasis on remote work and cross-functional digital collaboration indicates a modern, agile work environment. The need for schedule flexibility suggests a demanding project with critical deadlines.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A screening call with Linda Werner & Associates to assess basic qualifications, experience, and interest.
• Hiring Manager Interview: An interview with the hiring manager at the client organization to dive deeper into strategic thinking, lifecycle expertise, and operational approach. This is where your portfolio will likely be reviewed.
• Cross-Functional Interviews: Interviews with key stakeholders from Product, Data Science, or Engineering teams to assess collaboration skills, ability to translate requirements, and understanding of their respective domains.
• Skills Assessment/Case Study: Potentially a practical exercise or case study presented to assess content writing skills, strategic problem-solving, or ability to design an experimentation framework.
• Final Interview: A final discussion to confirm fit, discuss compensation, and outline contract terms.

Portfolio Review Tips:

• Quantify Impact: For each case study, clearly articulate the problem, your solution, the specific actions taken (e.g., A/B test design, content changes, governance implementation), and the measurable results (e.g., % increase in open rates, conversion lift, reduction in churn, efficiency gains).
• Showcase Process: Highlight your process for developing strategy, designing content, conducting experiments, and documenting governance. Use flowcharts or diagrams if helpful.
• Demonstrate Rigor: Emphasize your analytical approach, experimental design, and measurement methodologies. Explain how you handle ambiguity and drive clarity.
• Tailor to Role: Ensure your portfolio directly addresses the responsibilities outlined in the job description, particularly regarding lifecycle management, optimization, experimentation, and governance.
• Content Examples: Prepare specific examples of subject lines, email copy, and modular content elements, explaining the strategic intent behind each.

Challenge Preparation:

• Lifecycle Strategy Scenario: Be prepared to discuss how you would approach optimizing a specific lifecycle stage (e.g., onboarding, win-back) for a wearable device, including key metrics, potential experiments, and content themes.
• Experiment Design: Practice designing an A/B test for an email campaign, including defining hypotheses, target audience, variations, success metrics, and potential pitfalls.
• Governance Framework: Be ready to outline the key components of an email governance framework and explain why each is important for scalability and quality.
• Cross-Functional Communication: Prepare examples of how you have effectively communicated technical or data-driven requirements to non-technical stakeholders.

📝 Enhancement Note: The interview process emphasizes understanding the candidate's strategic thinking, operational capabilities, and ability to collaborate. A well-prepared portfolio that demonstrates tangible results and a systematic approach to email strategy and operations is critical for success.

🛠 Tools & Technology Stack

Primary Tools (Likely Client-Provided):

• Email Service Provider (ESP)/Marketing Automation Platform (MAP): Proficiency with a major ESP (e.g., Braze, Iterable, Salesforce Marketing Cloud, Adobe Campaign, Mailchimp) is essential. The specific platform will determine the capabilities for segmentation, automation, and experimentation.
• Figma: Explicitly required for content structure, module design, and review processes.
• Project Management Tools: Experience with tools like Asana, Jira, Trello, or Monday.com for managing tasks, workflows, and cross-functional projects.
• Collaboration Suites: Proficiency in Google Workspace (Docs, Sheets, Slides) or Microsoft Office Suite.

Analytics & Reporting:

• Web Analytics: Familiarity with tools like Google Analytics for tracking user behavior and campaign attribution.
• BI/Dashboarding Tools: Experience with tools like Tableau, Looker, or Power BI for data visualization and reporting on email performance metrics.
• Data Analysis Tools: Basic proficiency in Excel or Google Sheets for data manipulation and analysis. Familiarity with SQL or data warehousing concepts is a plus.

CRM & Automation:

• CRM System: Understanding of how CRM data (e.g., Salesforce, HubSpot) feeds into customer segmentation and personalization strategies for email.
• Data Integration Concepts: Awareness of how data flows between different systems (CRM, ESP, Analytics) to enable targeted communication.

📝 Enhancement Note: While the specific ESP is not named, a strong command of core marketing technology principles and tools is expected. The explicit mention of Figma highlights its importance in the content design and review process. Candidates should be prepared to discuss their experience with these types of tools and their ability to adapt to new platforms.

👥 Team Culture & Values

Operations Values:

• Data-Driven Decision Making: Emphasis on using performance metrics and experimentation results to inform all strategic and tactical decisions related to email.
• Customer-Centricity: Focus on delivering value to the customer through relevant, timely, and personalized communications, respecting frequency preferences and privacy.
• Collaboration & Transparency: Open communication and close partnership with cross-functional teams to ensure alignment and shared understanding of goals and constraints.
• Continuous Improvement: A proactive mindset towards identifying opportunities for optimization, testing new approaches, and refining processes for greater efficiency and effectiveness.
• Scalability & Governance: Commitment to building robust systems and documented processes that ensure consistent quality and manageability as the program grows.

Collaboration Style:

• Proactive Communication: Regularly sharing insights, updates, and potential challenges with stakeholders.
• Requirement Definition: Translating strategic goals into clear, actionable requirements for technical and creative teams.
• Feedback Integration: Actively seeking and incorporating feedback from various teams to refine strategies and content.
• Problem Solving: Working collaboratively to troubleshoot issues and find effective solutions across departments.

📝 Enhancement Note: The values and collaboration style suggest a high-performing, results-oriented team that values both individual initiative and collective success. The emphasis on data and process aligns with a strong operational culture.

⚡ Challenges & Growth Opportunities

Challenges:

• Ambiguity in a Large Organization: Navigating complex organizational structures and potentially unclear processes within a "leading consumer technology organization" can be challenging.
• Balancing Strategy and Execution: Juggling high-level strategic thinking with the day-to-day demands of content creation, experimentation, and governance.
• Technical Constraints: Working within a potentially proprietary or evolving tech stack, requiring adaptability and strong collaboration with engineering partners.
• Stakeholder Alignment: Ensuring buy-in and consistent execution across multiple departments with potentially competing priorities.
• Demonstrating Incremental Value: Clearly articulating and measuring the impact of email programs, especially in the context of novelty effects and holdouts.

Learning & Development Opportunities:

• Advanced Email Strategy: Deepen expertise in sophisticated lifecycle marketing, personalization techniques, and multi-channel integration.
• Experimentation Design & Analysis: Hone skills in designing rigorous A/B/n tests and interpreting incremental measurement results.
• Operational Framework Development: Gain experience in building scalable processes, governance models, and best-practice playbooks that are highly valued in operations roles.
• Consumer Tech Ecosystem Insights: Learn about the product lifecycle, customer journey, and communication strategies specific to wearable devices and consumer hardware.
• Cross-Functional Project Leadership: Develop strong skills in influencing and managing projects across different functional teams.

📝 Enhancement Note: This role offers significant opportunities to tackle complex operational and strategic challenges, providing valuable experience for career growth in marketing operations, revenue operations, or customer lifecycle management.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for developing a B2C lifecycle email strategy for a new product launch or a specific customer segment." (Focus on audience definition, goal setting, stage mapping, content pillars, and measurement.)
• "How do you approach continuous optimization of an email program? Walk me through a successful experiment you designed and executed, including your hypothesis, methodology, and results." (Be ready to discuss A/B testing, segmentation, personalization, and quantitative outcomes.)
• "Imagine we need to improve our onboarding email series for a new wearable device. What are the key components you would assess, and what strategic recommendations might you make?" (Demonstrate understanding of onboarding best practices, triggers, content hierarchy, and success metrics.)

Company & Culture Questions:

• "What do you know about Linda Werner & Associates and the consumer technology industry?" (Research the firm's focus and the general landscape of wearable tech.)
• "How do you handle ambiguity and drive clarity in your work, especially when collaborating with multiple teams?" (Provide examples of your proactive communication and problem-solving approach.)
• "How would you establish governance and create a playbook for a scaled email program?" (Discuss key elements like content standards, approval workflows, frequency caps, and deliverability rules.)

Portfolio Presentation Strategy:

• Storytelling: Frame your portfolio examples as narrative case studies – problem, solution, execution, results.
• Quantify Everything: Use numbers, percentages, and clear metrics to demonstrate the impact of your work.
• Process Focus: Clearly articulate the 'how' and 'why' behind your strategies and actions; highlight your operational methodology.
• Figma Integration: Be ready to show how you've used Figma to structure content, design modules, or facilitate reviews, explaining the benefits.
• Conciseness: Be prepared to present key highlights efficiently, as interview slots are often limited.

📝 Enhancement Note: Preparation should focus on showcasing a blend of strategic thinking, analytical rigor, creative content capability, and strong operational process development, all within the context of customer lifecycle marketing.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on greenhouse.io.
• Tailor Your Resume: Emphasize keywords related to "Email Strategy," "Lifecycle Marketing," "Content Design," "B2C," "Experimentation," "Optimization," "Governance," "Playbooks," "Cross-Functional Collaboration," and specific tools like "Figma." Quantify achievements wherever possible.
• Curate Your Portfolio: Select 2-3 of your strongest case studies that best demonstrate your experience in email optimization, lifecycle management, and process development. Ensure they are well-documented and highlight measurable results.
• Prepare Your Story: Practice articulating your experience and portfolio highlights concisely, focusing on the strategic impact and operational rigor of your work. Be ready to discuss your approach to experimentation and governance.
• Research the Client: Understand the landscape of consumer technology and wearable devices to better frame your experience and ask informed questions. Research Linda Werner & Associates to understand their placement approach.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with Linda Werner & Associates or the hiring organization before making application decisions.