Email Marketing Graphic Designer

📍 Job Overview

Job Title: Email Marketing Graphic Designer

Company: Zoetis

Location: Parsippany, New Jersey, United States

Job Type: Full-time

Category: Marketing Operations / Creative Services

Date Posted: March 06, 2026

Experience Level: Mid-level (2-5 years)

Remote Status: Hybrid (50% in-office)

🚀 Role Summary

• This role is critical for executing B2B email marketing strategies through compelling visual design, with a strong emphasis on regulatory compliance within the animal health sector.

• The designer will be responsible for creating on-brand, mobile-first digital assets, ensuring a consistent brand experience across all email campaigns and related digital collateral.

• Collaboration with cross-functional teams, including Marketing, Regulatory Affairs, and Scientific departments, is essential for translating complex information into accessible visuals.

• The position demands meticulous attention to detail and a proactive approach to project management, ensuring timely delivery of high-quality design solutions.

📝 Enhancement Note: While the title is "Email Marketing Graphic Designer," the core responsibilities and required experience in regulated industries (pharmaceutical, animal health) indicate a significant focus on compliance and scientific communication, positioning this role at the intersection of creative design and regulated marketing operations. The hybrid work model suggests a need for strong remote collaboration and self-management skills.

📈 Primary Responsibilities

• Email Campaign Design: Develop and execute visually engaging, on-brand digital designs for B2B email marketing campaigns, adhering to a mobile-first design philosophy.

• Brand Consistency: Maintain and enforce Zoetis' corporate branding guidelines across all digital marketing assets, ensuring a cohesive and professional brand presence.

• Cross-Functional Collaboration: Partner closely with Marketing, Regulatory Affairs, and Scientific teams to understand campaign objectives, translate complex scientific concepts into clear visuals, and obtain necessary approvals.

• Regulatory Adherence: Ensure all designed materials, particularly promotional and educational content, strictly comply with relevant industry regulations (e.g., FDA, EMA, USDA).

• Asset Creation: Produce a variety of visual assets, including infographics, supporting graphics for email, and potentially other digital marketing collateral, tailored to diverse audiences such as veterinarians and B2B clients.

• Project Management: Manage multiple design projects simultaneously, effectively prioritizing tasks, meeting deadlines, and communicating progress and potential roadblocks to stakeholders.

• Vendor & Production Oversight: Collaborate with print production teams and manage vendor relationships for physical collateral needs, ensuring quality and cost-effectiveness.

📝 Enhancement Note: The emphasis on "regulated digital designs" and collaboration with "Regulatory Affairs" points to a need for understanding the nuances of compliance in marketing communications, which is a key aspect of operations for companies in regulated industries. The requirement for mobile-first design is crucial for modern email marketing effectiveness.

🎓 Skills & Qualifications

Education: Bachelor’s degree in Graphic Design, Visual Communications, Fine Arts, or a closely related field.

Experience: A minimum of 4 years of professional graphic design experience, with at least 1 year specifically within the pharmaceutical, biotech, animal health, or another highly regulated industry.

Required Skills:

• Graphic Design Expertise: Proven ability to create compelling visual designs for digital platforms, with a strong portfolio showcasing relevant work.

• Email Marketing Design: Demonstrated experience designing effective email campaigns with a mobile-first approach.

• Adobe Creative Suite Proficiency: Expert-level command of Adobe Illustrator, Photoshop, and InDesign is essential for creating high-quality assets.

• Figma Proficiency: Required expertise in Figma for digital design and collaboration.

• Regulatory Understanding: Familiarity with regulatory requirements (FDA, EMA, USDA) impacting marketing collateral in regulated industries.

• Brand Management: Ability to consistently apply corporate branding guidelines across various design projects.

• Attention to Detail: Meticulous approach to design, ensuring accuracy in copy, branding, and compliance elements.

• Collaboration & Communication: Strong interpersonal skills to effectively work with cross-functional teams and stakeholders, and to articulate design rationale.

Preferred Skills:

• Motion Graphics/Video Editing: Experience with Adobe Premiere or After Effects for animated or video content.

• UI/Web Design Tools: Familiarity with Sketch or Adobe XD, in addition to Figma.

• Digital Marketing Platform Familiarity: Understanding of SEO, SEM, social media, programmatic display, and email marketing platforms.

• Marketing Automation Tools: Knowledge of marketing automation and lead generation tools.

• Scientific Communication: Experience translating complex scientific or technical information into accessible visual formats.

• Copy Review Process Familiarity: Experience working within or understanding regulatory/legal copy review workflows.

📝 Enhancement Note: The explicit requirement for "Pharma/Regulatory experience" and "Figma is required" are critical qualifications. The distinction between required and preferred technical skills highlights the essential tools for day-to-day execution versus value-added capabilities.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A strong portfolio is mandatory, specifically showcasing design work within regulated industries (pharmaceutical, animal health, biotech) or demonstrating the ability to handle complex scientific information visually.

• The portfolio should highlight examples of B2B email marketing campaigns, demonstrating an understanding of audience segmentation and conversion-focused design.

• Include case studies or project examples that illustrate the process of translating scientific or technical data into clear, engaging infographics and visual content.

Process Documentation:

• Showcase examples of how you've managed design projects from brief to final delivery, including stakeholder feedback incorporation and iteration.

• Demonstrate an understanding of workflow processes within a marketing or creative team, particularly those involving cross-functional reviews (e.g., with regulatory, legal, or scientific teams).

• If applicable, include examples of how you've contributed to or utilized design systems or style guides to ensure brand consistency and efficiency.

📝 Enhancement Note: For operations-focused roles, a portfolio is not just a collection of work but a demonstration of process, problem-solving, and impact. Applicants should be prepared to discuss their design workflow, how they managed feedback, and ensured compliance, especially given the regulated nature of Zoetis.

💵 Compensation & Benefits

Salary Range: $72,000 - $118,000 annually.

Benefits:

• Comprehensive healthcare and insurance benefits, effective from day one of employment.

• 401K plan, including a company match and profit-sharing contributions from Zoetis.

• Generous paid time off, starting at 4 weeks of vacation annually.

• Additional benefits available through zoetisbenefits.com.

Working Hours: The standard workweek is 40 hours. The role is hybrid, requiring approximately 50% of time to be spent in the Parsippany office.

📝 Enhancement Note: The salary range provided is typical for a mid-level graphic designer with specialized experience in regulated industries in the New Jersey area. The benefits package is competitive and aligns with standard offerings for full-time employees in large corporations. The hybrid requirement necessitates careful consideration of commute and in-office collaboration needs.

🎯 Team & Company Context

🏢 Company Culture

Industry: Animal Health. Zoetis is a global leader dedicated to discovering, developing, manufacturing, and marketing a broad range of medicines and vaccines for livestock and companion animals. This industry requires a high degree of scientific accuracy and regulatory oversight.

Company Size: Zoetis is a large, publicly traded company (NYSE: ZTS) with a significant global presence, indicating a structured corporate environment with established processes and departments.

Founded: Zoetis was established in 2013 as a spin-off from Pfizer, bringing a legacy of pharmaceutical expertise into the animal health sector.

Team Structure:

• The designer will be part of an in-house Creative Team, likely working within a larger Marketing or Communications department.

• This team will collaborate closely with B2B marketing teams, Regulatory Affairs, and Scientific experts, requiring strong communication channels and understanding of different departmental priorities.

Methodology:

• Data-Driven Design: While primarily a creative role, the emphasis on B2B marketing and email campaigns suggests designs should be informed by performance metrics and audience insights.

• Compliance-First Approach: All creative output must undergo rigorous review to ensure adherence to industry regulations, making the compliance process a critical part of the design workflow.

• Agile Collaboration: The need to work with multiple departments on time-sensitive campaigns implies an agile and adaptable approach to project execution and feedback loops.

Company Website: https://www.zoetis.com/

📝 Enhancement Note: Zoetis' focus on animal health and its regulated nature means that design work must balance creativity with scientific accuracy and strict compliance. The company culture likely values expertise, collaboration, and a commitment to ethical practices.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level Graphic Designer with specialized responsibilities in email marketing and regulated industries. It's a contributor role focused on executing creative strategies and ensuring brand and regulatory compliance within digital marketing efforts.

Reporting Structure: The designer will report to a manager within the Creative Team, who will likely oversee project assignments, provide creative direction, and manage performance reviews. Collaboration will extend to marketing managers, product managers, and regulatory affairs specialists.

Operations Impact: This role directly impacts Zoetis' B2B marketing effectiveness by creating visually compelling and compliant email communications that drive engagement, educate target audiences (veterinarians, B2B clients), and support product launches and campaign objectives. The quality of design and adherence to regulations are critical for brand perception and legal compliance.

Growth Opportunities:

• Specialization: Deepen expertise in regulated industry design, email marketing automation, and mobile-first design principles.

• Skill Expansion: Develop proficiency in motion graphics, video editing, or advanced UI/UX design through preferred qualifications and potential company-sponsored training.

• Leadership Potential: With significant experience and proven success, potential to move into senior designer roles, team lead positions, or specialized areas like brand guardianship or digital asset management.

• Cross-Departmental Exposure: Gain valuable experience working with scientific and regulatory teams, which can open doors to roles with a greater strategic or compliance focus within the organization.

📝 Enhancement Note: For operations professionals, understanding how design contributes to the overall GTM strategy is key. This role offers growth by deepening specialized skills in a regulated environment, which is a valuable niche.

🌐 Work Environment

Office Type: Hybrid work model, requiring 50% of the time in the Parsippany office. This suggests a professional office setting designed for collaboration and focused work.

Office Location(s): The primary work location is Parsippany, New Jersey.

Workspace Context:

• Collaborative Environment: The office setting is likely conducive to team collaboration, brainstorming, and in-person meetings with marketing and regulatory teams.

• Technology & Tools: Access to industry-standard design software (Adobe Creative Suite, Figma) and potentially digital asset management systems will be provided.

• Team Interaction: Opportunities for direct interaction with colleagues within the Creative Team and with stakeholders from other departments, fostering a dynamic work environment.

Work Schedule: The role follows a standard 40-hour workweek. While the hybrid model offers some flexibility, adherence to deadlines and project needs will be paramount, potentially requiring occasional flexibility during peak campaign periods.

📝 Enhancement Note: The hybrid nature requires candidates to be comfortable working both independently and collaboratively, managing their time effectively across remote and in-office settings. The office environment likely supports the creative and collaborative aspects of design work.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess qualifications, experience, and design aesthetic against role requirements.

• Technical Interview: Likely includes a discussion of design process, software proficiency (especially Adobe Creative Suite and Figma), and experience with regulated industries.

• Portfolio Review: A dedicated session where candidates present their portfolio, discuss key projects, design choices, problem-solving approaches, and how they handled feedback and compliance.

• Cross-Functional Interview: Meeting with representatives from Marketing, Regulatory Affairs, or Scientific teams to assess collaboration skills, understanding of their needs, and ability to translate complex information.

• Final Interview: May involve a discussion with senior leadership or HR to assess cultural fit, career aspirations, and overall suitability for the role and Zoetis.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that best align with the requirements: regulated industries, B2B email marketing, and scientific communication.

• Tell a Story: For each project, clearly articulate the brief, your role, the challenges faced, your design process, the solutions you implemented, and the outcomes achieved (quantifiable results are a plus).

• Highlight Compliance: Explicitly mention how you ensured brand consistency and adhered to regulatory requirements in your projects.

• Showcase Figma Skills: Be prepared to discuss your workflow in Figma and how you leverage its features for collaboration and design.

• Prepare for Questions: Anticipate questions about your design philosophy, how you handle constructive criticism, and your experience working with non-design stakeholders.

Challenge Preparation:

• Some roles may include a take-home design challenge or a live design exercise. Be prepared to create a sample email graphic or adapt existing content under time constraints.

• Focus on demonstrating your understanding of the prompt, brand guidelines, and the need for regulatory consideration.

• Practice articulating your design decisions clearly and concisely.

📝 Enhancement Note: The emphasis on a portfolio in regulated industries means candidates must showcase not just aesthetic skill but also their ability to navigate complex constraints and collaborate effectively with specialized teams.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Expert proficiency required in Illustrator, Photoshop, and InDesign for asset creation, manipulation, and layout.

• Figma: Required expertise for digital design, prototyping, and collaborative workflows.

• Email Marketing Platforms: Familiarity with platforms used to deploy email campaigns (e.g., Mailchimp, HubSpot, Salesforce Marketing Cloud) is beneficial for understanding the end-to-end process.

Analytics & Reporting:

CRM & Automation:

• Familiarity with CRM systems (e.g., Salesforce) and marketing automation tools is helpful for understanding the broader B2B marketing context and lead generation processes.

📝 Enhancement Note: The explicit mention of Figma as required and Adobe Creative Suite as expert-level highlights the core technical requirements. Understanding the broader marketing technology landscape (email platforms, CRM, automation) will allow candidates to better align their design work with business objectives.

👥 Team Culture & Values

Operations Values:

• Integrity & Compliance: Upholding the highest standards of ethical conduct and ensuring all creative output meets stringent regulatory requirements.

• Collaboration: Working effectively with diverse teams, valuing input from marketing, scientific, and regulatory experts to achieve shared goals.

• Excellence: Striving for high-quality design that effectively communicates complex information and strengthens the Zoetis brand.

• Innovation: Applying creative solutions within a regulated framework to engage audiences and support business objectives.

• Accountability: Taking ownership of projects, deadlines, and ensuring the accuracy and compliance of all designed materials.

Collaboration Style:

• Cross-Functional Partnership: A strong emphasis on working collaboratively with internal stakeholders to gather requirements, solicit feedback, and ensure alignment on campaign objectives and regulatory needs.

• Constructive Feedback: An environment where feedback is shared openly and constructively to refine designs and ensure optimal outcomes.

• Process-Oriented: Adherence to established workflows for brief intake, design development, review cycles, and final asset delivery, particularly concerning regulatory approvals.

📝 Enhancement Note: The company's values in a regulated industry will heavily influence the design process, prioritizing accuracy and compliance alongside creativity. A collaborative style is essential given the interdisciplinary nature of the role.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity and Compliance: The primary challenge will be to produce visually appealing and engaging designs while strictly adhering to complex regulatory guidelines in the animal health sector.

• Translating Scientific Complexity: Effectively visualizing intricate scientific data and concepts for diverse audiences (veterinarians, pet owners, B2B clients) without oversimplification or misrepresentation.

• Managing Multiple Stakeholders: Navigating the feedback and approval processes of various departments (Marketing, Regulatory, Legal, Scientific) to deliver designs that satisfy all requirements on time.

• Adapting to Evolving Regulations: Staying abreast of changes in industry regulations that may impact design standards and communication strategies.

Learning & Development Opportunities:

• Specialized Design Training: Opportunities to enhance skills in specific areas like advanced email design, motion graphics, or user interface design for digital platforms.

• Industry Knowledge: Deepen understanding of animal health science, veterinary practices, and regulatory affairs through collaboration and potential company resources.

• Process Improvement: Contribute to refining design workflows, particularly those involving regulatory review and digital asset management, to improve efficiency and effectiveness.

• Exposure to Global Marketing: Gain insight into international marketing strategies and regulatory landscapes if involved in global campaigns.

📝 Enhancement Note: This role offers a unique opportunity to become an expert in a niche area of design where creativity meets strict regulatory oversight, a highly valuable skill set in the pharmaceutical and animal health sectors.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for designing an email campaign for a regulated product. How do you ensure both creative impact and compliance?"

• "Walk us through a project where you had to translate complex scientific data into a visual format. What was the challenge, and what was your approach?"

• "How do you manage feedback from multiple stakeholders, especially when there are conflicting opinions or regulatory concerns?"

Company & Culture Questions:

• "Why are you interested in Zoetis and the animal health industry?"

• "How do you stay updated on design trends and regulatory changes relevant to our industry?"

• "Describe a time you had to push back on a design request due to brand or regulatory concerns. How did you handle it?"

Portfolio Presentation Strategy:

• Structure: For each selected project, begin with the objective, your role, the key challenges, your design process (sketches, iterations, tools used), the final solution, and the impact/outcome.

• Highlight Compliance: Clearly articulate any regulatory considerations or brand guidelines that influenced your design decisions.

• Demonstrate Tool Proficiency: Be ready to discuss your use of Adobe Creative Suite and Figma—mention specific features or techniques if relevant.

• Focus on B2B & Email: Emphasize projects that demonstrate an understanding of B2B audiences and effective email marketing strategies.

• Conciseness: Keep your presentation focused and within the allocated time, allowing for Q&A.

📝 Enhancement Note: Candidates should prepare to articulate not just their design skills but their understanding of the regulated environment, their process for ensuring compliance, and their ability to collaborate effectively with scientific and regulatory professionals.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on the Zoetis careers portal.

• Portfolio Customization: Tailor your portfolio to highlight projects demonstrating experience in regulated industries (pharmaceutical, animal health), B2B email marketing, and scientific visualization. Include case studies that explain your design process and how you addressed compliance.

• Resume Optimization: Ensure your resume clearly outlines your experience with Adobe Creative Suite, Figma, and any relevant regulated industry experience. Use keywords from the job description, such as "regulatory compliance," "email marketing," "B2B," and "mobile-first design."

• Interview Preparation: Practice articulating your design process, problem-solving skills, and your understanding of Zoetis' industry. Prepare to present your portfolio with a focus on how your work aligns with the company's needs for both creativity and compliance.

• Company Research: Thoroughly research Zoetis, its mission, its products, and the animal health industry. Understand their commitment to compliance and how design supports their B2B marketing efforts.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

---