Email Marketing Designer

📍 Job Overview

Job Title: Email Marketing Designer
Company: Odd Bunch
Location: Toronto, Ontario, Canada
Job Type: Full-Time
Category: Marketing Operations / Email Marketing
Date Posted: September 30, 2025
Experience Level: Entry-Level to Junior (0-2 years)
Remote Status: On-site (with potential for hybrid discussions, though initially presented as on-site)

🚀 Role Summary

• Execute the creative vision for Odd Bunch's email marketing program, transforming campaign objectives into engaging, on-brand customer communications.
• Own the end-to-end design and production lifecycle of email campaigns, from concept ideation and brief development to final build and quality assurance in Klaviyo.
• Collaborate closely with the Lifecycle Marketing Lead to support A/B testing initiatives and provide creative insights for performance analysis and continuous optimization of email engagement.
• Contribute to broader marketing efforts by adapting email assets for use in social media and advertising campaigns, ensuring brand consistency across all customer touchpoints.

📝 Enhancement Note: While the input lists the role as "TELECOMMUTE" with a country requirement of "CA", the "ai_work_arrangement" is inferred as "On-site". Given the company operates in multiple Canadian cities and the role is listed as TELECOMMUTE, it's highly probable this is a remote-first or hybrid role with a preference for candidates in Canada. The specific "On-site" inference might be a default or misinterpretation. We will proceed assuming a remote or hybrid arrangement within Canada is most likely, aligning with the "TELECOMMUTE" designation.

📈 Primary Responsibilities

• Develop creative briefs, including compelling subject line ideas, header concepts, copy block outlines, and visual themes, aligned with marketing objectives, seasonal promotions, and customer insights.
• Design clean, mobile-first, and visually engaging email templates and campaign assets using Figma, ensuring adherence to brand guidelines.
• Build, test, and schedule email campaigns and automated flows within the Klaviyo platform, meticulously QA-testing for links, personalization, layout integrity, and dark mode compatibility.
• Implement and monitor A/B tests for subject lines, creative elements, and layout variations to identify optimal strategies for driving engagement and conversion.
• Analyze email performance data, collaborating with the Lifecycle Marketing Lead to extract actionable insights and propose creative improvements based on learnings.
• Partner with the Lifecycle Marketing Lead and other marketing team members to ensure email campaign strategies are integrated with broader marketing initiatives and customer lifecycle management.
• Adapt and repurpose existing email design assets for use in social media posts, digital advertisements, and other marketing collateral, maintaining brand consistency across all channels.
• Participate actively in team meetings to review campaign performance, discuss upcoming initiatives, and align on cross-channel marketing strategies.

📝 Enhancement Note: The original description emphasizes "execution-focused but creative." This enhancement refines responsibilities to highlight the strategic input expected from the designer in ideation and testing, even within an execution-oriented framework. The inclusion of "customer insights" in brief development points to a need for market understanding beyond just design execution.

🎓 Skills & Qualifications

Education: No specific educational requirements are listed. However, a degree or certification in Graphic Design, Marketing, Communications, or a related field would be beneficial.

Experience: 1-2 years of demonstrated experience in email marketing, graphic design, or campaign production, with a strong portfolio showcasing relevant work.

Required Skills:

• Email Marketing Expertise: Proven ability to conceptualize, design, and build effective email campaigns that drive engagement and achieve marketing objectives.
• Figma Proficiency: Advanced skills in Figma for creating, iterating on, and exporting design assets for email, with a strong understanding of responsive design principles.
• Klaviyo Experience: Hands-on experience building, testing, and scheduling campaigns and flows within the Klaviyo email marketing platform.
• Creative Brief Development: Ability to translate marketing goals into clear, actionable creative briefs, including strong subject line ideation.
• Attention to Detail: Meticulous approach to quality assurance, ensuring all email components function correctly across various devices and email clients.
• Responsive Design Principles: Deep understanding of how to design for a mobile-first environment and ensure optimal rendering across all screen sizes and email clients.
• Basic Data Acumen: Familiarity with performance metrics and the ability to interpret data to inform creative decisions and A/B testing strategies.
• Collaboration & Communication: Ability to work effectively with cross-functional teams, articulate design concepts, and incorporate feedback constructively.

Preferred Skills:

• Graphic Design Fundamentals: Strong understanding of typography, color theory, layout, and visual hierarchy.
• Copywriting Skills: Ability to craft concise, compelling, and on-brand email copy or effectively brief copywriters.
• A/B Testing Experience: Practical experience in setting up and analyzing A/B tests for email campaigns.
• Marketing Automation Knowledge: Broader understanding of marketing automation principles beyond email, such as customer journey mapping.
• Ad/Social Design Adaptation: Experience in resizing and adapting design assets for digital advertising or social media platforms.

📝 Enhancement Note: The "ai_experience_level" of "0-2" is interpreted as Entry-Level to Junior. The "requirements_summary" is expanded to incorporate the specific tools and soft skills needed, making it more actionable for candidates. The "Education" section is added as a standard component, noting the lack of explicit requirements but suggesting beneficial qualifications.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated portfolio showcasing a minimum of 1-2 years of design work, with a strong emphasis on email marketing campaigns.
• Examples of responsive email designs that demonstrate clear layout, strong visual hierarchy, and effective use of brand elements.
• Case studies or examples illustrating the process of translating campaign objectives into design concepts and final email builds.
• Demonstrations of how design choices were informed by A/B testing results or performance metrics.
• Examples of creative briefs or ideation exercises that highlight strategic thinking behind design solutions.

Process Documentation:

• Examples of how you have documented your design process, from initial brief to final QA, to ensure consistency and efficiency.
• Demonstrations of your workflow for building emails in platforms like Klaviyo, including template customization and personalization implementation.
• Evidence of your QA process for emails, detailing checks for functionality, rendering, and accuracy across different clients and devices.
• Insights into how you have contributed to or utilized A/B testing frameworks for creative optimization within email campaigns.

📝 Enhancement Note: This section is crucial for operations-adjacent roles like this. It elevates the standard "show your work" to a more process-oriented requirement, emphasizing efficiency, testing, and strategic application of design skills, aligning with operations best practices.

💵 Compensation & Benefits

Salary Range: Based on the experience level (0-2 years) and location (Toronto, ON, Canada), the estimated annual salary range for an Email Marketing Designer is CAD $45,000 - $65,000. This estimate considers industry benchmarks for junior design and marketing roles in the Toronto area, factoring in the specific tools required (Figma, Klaviyo) and the responsibilities outlined.

Benefits:

• Comprehensive Health Coverage: Including medical, dental, and vision insurance, supporting the well-being of team members.
• Paid Time Off: Generous vacation days, personal days, and statutory holidays to promote work-life balance.
• Employee Discounts: Significant discounts on Odd Bunch produce, aligning with the company's mission and product.
• Professional Development: Opportunities for training, workshops, and potentially conference attendance to enhance skills in email marketing, design, and analytics.
• Retirement Savings Plan: Company-matched contributions to a pension or retirement savings plan.
• Flexible Work Arrangement: While listed as on-site, the "TELECOMMUTE" designation suggests potential for hybrid or remote work options, offering flexibility.

Working Hours: This is a full-time position, typically requiring approximately 40 hours per week. While a standard work week is expected, the nature of campaign execution may require occasional flexibility to meet deadlines. The specific daily schedule can be discussed during the interview process.

📝 Enhancement Note: The absence of explicit salary data necessitates an estimated range. The estimate is based on common salary aggregators for similar roles in Toronto, Canada, adjusted for the specified experience level. Benefits are inferred based on typical offerings for full-time positions in Canadian tech/e-commerce companies. The "TELECOMMUTE" status is noted as a point of clarification regarding the "On-site" inference.

🎯 Team & Company Context

🏢 Company Culture

Industry: Food & Beverage (Subscription Produce Service), E-commerce, Sustainability. Odd Bunch operates in a growing market focused on making fresh produce accessible and affordable, with a strong emphasis on sustainability, local farmer support, and reducing food waste. This context means the marketing efforts, including email, are tied to a mission-driven purpose.

Company Size: Odd Bunch is described as "fast-growing," with operations in multiple Canadian provinces (ON, QC, BC, AB). While an exact number isn't provided, this suggests a dynamic startup environment with a team likely ranging from 50-200 employees, offering opportunities for significant impact and growth.

Founded: The founding date is not specified. However, the description of rapid growth and expansion implies a relatively established but still evolving company, likely founded within the last 5-10 years.

Team Structure:

• The Email Marketing Designer will be part of the broader Marketing team.
• They will report directly to the Lifecycle Marketing Lead, who is responsible for strategy and deeper performance analysis.
• Close collaboration is expected with other marketing functions, such as social media and potentially advertising teams, to ensure brand and campaign consistency.
• The team is distributed across Toronto, London, and Vancouver, indicating a culture that embraces remote collaboration despite the "On-site" listing for this specific role.

Methodology:

• Data-Driven Decision Making: While the designer's role is execution-focused, there’s an expectation to engage with performance metrics and support data-informed creative improvements.
• Agile Workflow: The daily/weekly breakdown suggests a fast-paced, iterative approach to campaign planning, design, execution, and analysis.
• Customer-Centricity: Marketing efforts are geared towards customer value, affordability, and addressing needs like food insecurity, implying a focus on customer benefits in communications.
• Sustainability Focus: The company's core mission around sustainability and food waste likely influences campaign messaging and brand storytelling.

Company Website: https://odd-bunch.breezy.hr (Note: This is a Breezy HR applicant tracking system URL, not the primary company website. The primary company website is likely oddbunch.ca based on the domain_derived field.)

📝 Enhancement Note: The company description is enriched with industry context and an interpretation of "fast-growing" into a likely company size range. The "Methodology" section infers operational approaches based on the company's mission and the role's description. The company URL correction is a critical practical note.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as an Entry-Level to Junior Designer within the Marketing Operations and Campaign Execution domain. It's an ideal stepping stone for individuals looking to specialize in email marketing and campaign production, focusing on the creative execution and systems utilization aspects of marketing operations.

Reporting Structure: The Email Marketing Designer will report to the Lifecycle Marketing Lead. This structure suggests a mentorship opportunity where the Lead provides strategic direction, performance insights, and guidance on campaign objectives, while the Designer focuses on bringing these strategies to life creatively and technically.

Operations Impact: The Email Marketing Designer directly impacts revenue through their contribution to customer acquisition, retention, and engagement via email. Effective email campaigns drive website traffic, promote sales, build customer loyalty, and ultimately contribute to the company's subscription-based revenue model. Their work is critical in communicating the value proposition of Odd Bunch and fostering a strong customer relationship.

Growth Opportunities:

• Specialization in Email Marketing: Develop deep expertise in email strategy, design best practices, A/B testing, and advanced segmentation within Klaviyo.
• Cross-Functional Skill Development: Gain exposure to broader marketing functions (social, ads) through ad hoc design tasks, broadening skill sets.
• Data Analysis & Optimization: Grow analytical skills by working closely with the Lifecycle Marketing Lead on performance review and optimization, potentially transitioning into a more analytical marketing operations role.
• Brand Stewardship: Become a key custodian of the Odd Bunch brand identity across email communications, developing a strong sense of brand voice and visual consistency.
• Potential for Team Lead: With significant experience and demonstrated success, there could be a path towards leading email creative or a broader marketing operations function within a growing company.

📝 Enhancement Note: This section translates the job title and responsibilities into a career context, outlining the role's impact and potential growth trajectories within a marketing operations framework. The "Operations Impact" specifically links the role's output to business results.

🌐 Work Environment

Office Type: Given the "TELECOMMUTE" designation and the company operating across multiple locations, the role is likely remote or hybrid. If an office environment exists, it would likely be a modern, collaborative co-working space or a company office designed for team interaction and focused work.

Office Location(s): While the role is listed with a Toronto, ON, Canada location and is designated "TELECOMMUTE," Odd Bunch also operates in London and Vancouver. This suggests that if there is an office presence, it might be in one of these major Canadian cities, with the Toronto listing indicating a primary focus or hiring hub.

Workspace Context:

• Collaborative Digital Space: Expect a highly collaborative digital environment, leveraging tools like Slack, Figma, and potentially project management software for seamless communication and asset sharing.
• Modern Technology Stack: Access to industry-standard design and marketing automation tools (Figma, Klaviyo) is a given, enabling efficient workflow.
• Cross-Functional Interaction: Opportunities to interact with various marketing team members and potentially other departments, fostering a holistic understanding of the business.
• Mission-Driven Atmosphere: Working within a company focused on affordability, sustainability, and community impact can create a motivating and purpose-driven work environment.

Work Schedule: Full-time, approximately 40 hours per week. The role's nature demands flexibility to meet campaign deadlines and respond to performance data. While core hours likely exist, there may be periods requiring focused work outside of traditional times, especially for A/B testing setup or urgent campaign deployment.

📝 Enhancement Note: This section clarifies the likely remote/hybrid nature of the role, reconciling it with the "TELECOMMUTE" designation. It also provides a realistic view of the collaborative and tech-enabled workspace expected for such a position.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio, focusing on relevant experience with Figma, Klaviyo, and email design.
• Hiring Manager Interview: A discussion with the Lifecycle Marketing Lead to assess your understanding of email marketing principles, creative ideation process, and technical skills with the required tools. You may be asked to walk through specific projects from your portfolio.
• Design Challenge/Portfolio Presentation: A practical exercise or a presentation of your portfolio. This might involve critiquing existing emails, proposing design improvements, or presenting a past campaign from concept to execution and results. Expect questions about your design process and how you approach A/B testing and data interpretation.
• Team/Culture Fit Interview: An opportunity to meet other team members and assess cultural alignment. Questions may focus on collaboration style, problem-solving approaches, and your understanding of Odd Bunch's mission.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that best showcase your email design skills, Figma proficiency, and experience with platforms like Klaviyo. Prioritize work that demonstrates an understanding of responsive design and campaign objectives.
• Showcase Process: For each project, clearly articulate the problem, your approach, the tools used (Figma, Klaviyo), your specific contributions, and the outcomes or learnings. Visuals should be clean and well-organized.
• Highlight Data & Testing: If possible, include metrics or discuss how your design decisions were influenced by or contributed to A/B testing, conversion rates, or engagement metrics.
• Brand Alignment: Demonstrate an ability to adapt your design style to match brand guidelines, as seen in your work for Odd Bunch or similar companies.
• Concise Storytelling: Be prepared to walk through your portfolio verbally, highlighting key aspects and answering targeted questions about your design choices and process.

Challenge Preparation:

• Figma Proficiency: Practice common email design workflows in Figma, including setting up artboards, using components, and exporting assets efficiently.
• Klaviyo Familiarity: Refresh your knowledge of Klaviyo's campaign building interface, segmentation options, and basic flow setup.
• Creative Ideation: Be ready to brainstorm subject lines, email concepts, and visual directions for hypothetical Odd Bunch campaigns.
• Problem-Solving: Prepare to discuss how you would address common email design challenges, such as low engagement, poor mobile rendering, or brand consistency issues.

📝 Enhancement Note: This section provides actionable advice tailored to the specific tools and responsibilities of an Email Marketing Designer, focusing on how to best present oneself during the application and interview process, particularly regarding the portfolio.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for all visual design, wireframing, prototyping, and asset creation. Expect to use it for creating responsive email templates and campaign layouts.
• Klaviyo: The core email marketing automation platform. Proficiency is required for building, testing, scheduling, and potentially segmenting email campaigns and flows.
• Slack: Likely used for internal team communication, collaboration, and quick updates.
• Project Management Software (e.g., Asana, Trello, Jira): May be used for task management, workflow tracking, and cross-team coordination.

Analytics & Reporting:

• Klaviyo Analytics: The primary source for email campaign performance data, including open rates, click-through rates, conversion rates, and revenue attribution.
• Google Analytics (or similar): For tracking website traffic and user behavior originating from email campaigns, understanding customer journeys and ROI.
• Spreadsheet Software (e.g., Google Sheets, Excel): For data manipulation, basic analysis, and reporting on A/B test results or campaign performance.

CRM & Automation:

• CRM (e.g., HubSpot, Salesforce): While not explicitly mentioned, Odd Bunch likely uses a CRM to manage customer data which integrates with Klaviyo for segmentation and personalization. Understanding CRM data principles is beneficial.
• Web-based Collaboration Tools: Google Workspace (Docs, Sheets, Slides) or Microsoft 365 for document creation, sharing, and collaboration.

📝 Enhancement Note: This section details the specific software and technology stack, categorizing them by function (design, automation, analytics). This is critical for operations roles where tool proficiency is paramount.

👥 Team Culture & Values

Operations Values:

• Customer Focus: A commitment to delivering value and excellent service to customers through well-crafted, relevant email communications.
• Efficiency & Optimization: A drive to streamline processes, improve campaign performance through testing, and maximize the impact of every email sent.
• Collaboration & Transparency: Open communication and teamwork across departments to ensure cohesive marketing efforts and shared understanding of goals.
• Data-Informed Creativity: Balancing creative vision with analytical insights to ensure designs are not only aesthetically pleasing but also effective in driving business outcomes.
• Sustainability & Mission Alignment: A shared passion for Odd Bunch's mission to make produce accessible, support local farmers, and reduce food waste, reflected in the brand's messaging and company ethos.

Collaboration Style:

• Cross-functional Integration: The designer will work closely with the Lifecycle Marketing Lead and potentially other marketing channels, requiring strong communication and feedback exchange.
• Iterative Design Process: Expect a collaborative approach where design concepts are shared, reviewed, and iterated upon based on feedback from stakeholders and performance data.
• Knowledge Sharing: A culture that encourages sharing best practices, learnings from A/B tests, and creative inspiration within the marketing team.
• Agile Execution: A dynamic environment where team members adapt to changing priorities and work together to meet campaign deadlines.

📝 Enhancement Note: This section interprets the company's mission and the role's collaborative requirements into specific cultural values and collaboration styles relevant to operations and marketing teams.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity and Execution: Effectively translating strategic objectives into visually appealing yet highly functional emails within a fast-paced environment.
• Mobile Optimization Complexity: Ensuring consistent and optimal rendering of emails across a vast array of mobile devices and email clients, which can be technically challenging.
• Data Interpretation for Design: Leveraging performance data to inform creative decisions without stifling innovative design concepts.
• Maintaining Brand Consistency: Ensuring all email communications adhere strictly to Odd Bunch's brand guidelines while also being engaging and unique.
• Adapting to Platform Updates: Keeping up-to-date with changes in email marketing platforms (Klaviyo) and email client rendering behaviors.

Learning & Development Opportunities:

• Advanced Klaviyo Training: Deepen expertise in Klaviyo's automation capabilities, segmentation, and analytics features.
• Email Design Best Practices: Access to resources and mentorship for mastering the latest trends in responsive email design, personalization, and accessibility.
• Marketing Analytics Fundamentals: Develop a stronger understanding of key marketing metrics, A/B testing methodologies, and how to tie design efforts to ROI.
• Cross-Channel Marketing Exposure: Gain insights into how email marketing fits into the broader customer acquisition and retention strategies, including social media and paid advertising.
• Portfolio Building: The role provides ample opportunity to build a robust portfolio of impactful email marketing campaigns for a mission-driven company.

📝 Enhancement Note: This section proactively identifies potential challenges inherent in the role and company context, framing them as opportunities for growth and skill development, which is valuable for ambitious candidates.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for creating a new email template from scratch in Figma, considering mobile responsiveness and brand guidelines." (Focus on your workflow, tools, and decision-making.)
• "How would you approach A/B testing a new email design for Odd Bunch's weekly newsletter? What metrics would you track and why?" (Demonstrate understanding of testing methodology and data-driven optimization.)
• "Imagine our customer acquisition cost has increased. How could email marketing, and your role in it, help address this challenge?" (Connect your design/execution skills to broader business objectives like ROI.)

Company & Culture Questions:

• "What interests you about Odd Bunch's mission and our approach to making produce accessible?" (Show genuine interest and alignment with company values.)
• "How do you prefer to collaborate with a Lifecycle Marketing Lead or strategist? Describe a time you received constructive feedback on your design and how you incorporated it." (Assess teamwork and receptiveness to direction.)
• "How do you ensure brand consistency across different marketing channels, especially when adapting assets from email to social?" (Highlight attention to detail and brand stewardship.)

Portfolio Presentation Strategy:

• Structure is Key: Organize your portfolio logically. For each project, clearly state the objective, your role, the process, the tools used, key design decisions, and the results (if available).
• Visuals First, Then Context: Present clean, high-quality mockups. Then, provide concise context for each piece, focusing on how you solved a problem or met an objective.
• Highlight Figma & Klaviyo: Specifically point out where you utilized Figma for design and Klaviyo for building/execution. Discuss any specific features or challenges you encountered.
• Quantify Impact: If possible, include metrics (e.g., improved open rates, click-through rates, conversion lift) to demonstrate the business impact of your work.
• Be Ready for Critiques: Anticipate questions asking for improvements or alternative approaches to your past work. This shows critical thinking and a growth mindset.

📝 Enhancement Note: This section provides concrete examples of potential interview questions and strategic advice for presenting a portfolio, directly addressing the requirements of this specific Email Marketing Designer role.

📌 Application Steps

To apply for this Email Marketing Designer position:

• Submit your application through the provided Breezy HR link.
• Tailor Your Resume: Highlight experience with Figma, Klaviyo, email campaign production, and any relevant design or marketing achievements. Use keywords from the job description.
• Curate Your Portfolio: Select 3-5 of your strongest projects that best showcase your email design skills, Figma proficiency, and campaign execution experience. Ensure it's easily accessible (e.g., a link to your website or a well-organized PDF).
• Prepare Your Cover Letter (if applicable): Briefly articulate your interest in Odd Bunch's mission and how your skills align with the role's requirements, especially your passion for design and email marketing.
• Practice Your Pitch: Be ready to articulate your design process, your experience with the required tools, and how you approach A/B testing and performance analysis during an interview.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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