Diseñador UX/UI

📍 Job Overview

Job Title: Diseñador UX/UI
Company: SOFTGIC S.A.S.
Location: Medellin, ANT, Colombia
Job Type: Full-time
Category: UX/UI Design
Date Posted: 2025-10-07
Experience Level: Mid-Level (2-5 years)
Remote Status: On-site

🚀 Role Summary

• Drive the end-to-end design of digital experiences, from initial concept through to final delivery, within a dynamic B2B web product environment.
• Collaborate closely with cross-functional teams, including developers, copywriters, project managers, and clients, to ensure seamless product development and stakeholder alignment.
• Develop and refine user-centered design solutions, translating client objectives and user needs into intuitive and effective user interfaces and experiences.
• Contribute to the continuous improvement of design processes, systems, and best practices, with a particular focus on detail, design systems, and grid structures.

📝 Enhancement Note: This role is explicitly focused on B2B web products and requires a strong understanding of client objectives, indicating a need for business acumen alongside design skills. The emphasis on collaboration with project managers and clients suggests a role that involves significant stakeholder management and strategic input.

📈 Primary Responsibilities

• Conceptualize, design, and prototype user interfaces and user experiences for web-based B2B products, ensuring alignment with business goals and user needs.
• Develop comprehensive user flows, wireframes, mockups, and interactive prototypes using advanced Figma capabilities, including design systems and collaborative features.
• Conduct user research and analysis to identify pain points, gather insights, and inform design decisions, ensuring a user-centered approach throughout the product lifecycle.
• Create compelling visual designs and digital content for various channels, such as newsletters and landing pages, maintaining a consistent brand identity and effective communication.
• Manage design projects effectively by organizing timelines, allocating resources, and ensuring timely delivery of high-quality design assets and documentation.
• Actively participate in team discussions, propose innovative solutions, contribute to strategic decision-making, and embrace calculated risks in the pursuit of optimal design outcomes.
• Meticulously refine design details, focusing on the implementation and maintenance of design systems, grid layouts, and overall visual coherence to enhance product usability and aesthetics.
• Communicate design concepts, strategies, and outcomes clearly and persuasively to internal teams and external clients, actively listening to feedback and fostering collaborative improvements.
• Adapt to LATAM working hours and enthusiastically manage multiple concurrent projects, demonstrating flexibility and a proactive approach to project demands.

📝 Enhancement Note: The responsibilities clearly outline a hands-on design role with significant project management and client-facing components. The emphasis on "improving established processes" and "taking risks" suggests an environment that encourages innovation and process optimization within the design function.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a Bachelor's degree in Design, Human-Computer Interaction, Graphic Design, or a related field is typically expected for mid-level UX/UI roles, demonstrating a foundational understanding of design principles.

Experience: A minimum of 2-5 years of demonstrated experience in UI/UX design, with a proven track record of developing web products from concept to prototype, is essential for this role. Experience in the hotel industry or with B2B products is a significant plus.

Required Skills:

• Demonstrated experience in UI/UX design, supported by a strong portfolio showcasing the end-to-end development of web products from conceptualization to interactive prototyping.
• Advanced proficiency in Figma for creating prototypes, establishing design systems, and facilitating team collaboration.
• Solid understanding of visual design principles, with a focus on effective and coherent visual communication to enhance user engagement.
• Experience in creating digital content for diverse channels, including newsletters and landing pages, ensuring brand consistency and message clarity.
• Ability to identify client objectives and user needs, translating them into strategic and user-centric design solutions.
• In-depth knowledge of User Experience (UX) principles and a commitment to a user-centered design methodology.
• Proven ability to manage large projects, effectively organizing timelines, and optimizing resource allocation for efficient project completion.
• Strong team player attitude, with a willingness to make decisions, propose innovative solutions, and embrace calculated risks.
• Meticulous attention to detail, with a passion for design systems, grids, and process improvement.
• Excellent communication skills for presenting projects, active listening, and effective teamwork.
• Flexibility to adapt to LATAM working hours and manage multiple projects with enthusiasm.

Preferred Skills:

• Prior experience in the hotel industry, providing an understanding of specific user needs and operational workflows.
• Experience working with B2B products, demonstrating an understanding of enterprise-level user requirements and business objectives.
• Familiarity with user research methodologies and usability testing techniques.
• Knowledge of web development technologies (HTML, CSS, JavaScript) to better collaborate with developers.

📝 Enhancement Note: The emphasis on Figma, design systems, and B2B products points to a need for a designer who can contribute to scalable design solutions and understand complex business requirements. The "team player" and "risk-taking" attributes suggest a proactive and collaborative work environment.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 2-3 comprehensive case studies demonstrating the full UX/UI design lifecycle for web products, from initial problem definition and user research to final UI design and prototyping.
• Clearly articulate the problem statement, your role and responsibilities, the design process followed, key challenges encountered, and the solutions implemented.
• Highlight the use of Figma for prototyping, design system development, and collaborative workflows within these case studies.
• Quantify the impact of your designs where possible, using metrics related to user engagement, conversion rates, efficiency gains, or other relevant business outcomes.

Process Documentation:

• Demonstrate your ability to document design processes, including user flows, wireframes, and design system components, ensuring clarity and consistency for team members and stakeholders.
• Provide examples of how you have contributed to or implemented design systems, showcasing component libraries, style guides, and their application in maintaining design consistency.
• Illustrate your approach to iterating on designs based on feedback, user testing, and performance data, with a focus on continuous improvement.

📝 Enhancement Note: The requirement for a portfolio showcasing end-to-end development and the emphasis on Figma, design systems, and quantifiable impact are critical for this role. Candidates should prepare to present their process and decision-making rationale in detail.

💵 Compensation & Benefits

Salary Range: Based on the provided salary of 1,200,000 COP per month, and considering the mid-level experience requirement (2-5 years) and location in Medellin, Colombia, this falls within the typical range for a UX/UI Designer. For the specified working hours (40 hours/week), this equates to approximately 7.50 USD per hour (using an approximate exchange rate of 4000 COP to 1 USD).

Benefits:

• Opportunity to work on dynamic B2B web products within a growing LATAM delegation.
• Collaborative and cross-functional team environment fostering professional growth.
• Exposure to diverse projects and client needs, enhancing design strategy and communication skills.
• Professional development opportunities within the UX/UI design field.
• Potential for career advancement within SOFTGIC S.A.S.

Working Hours: Monday to Friday, 12:00 PM to 8:00 PM Spain time (which translates to 5:00 AM to 1:00 PM in Medellin, Colombia, during standard time). This is a 40-hour work week.

📝 Enhancement Note: The salary is provided in Colombian Pesos (COP). The working hours are specified in Spain time, which requires careful attention for candidates in LATAM. The listed benefits are inferred from the role description and company context, focusing on professional growth and project diversity.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology / Software Development, with a focus on B2B web products and potentially serving the hospitality sector. Company Size: SOFTGIC S.A.S. is part of a larger organization, though specific size details for the LATAM delegation are not provided. Generally, companies involved in software solutions and consulting can range from small to medium enterprises to larger corporations. Founded: SOFTGIC S.A.S. is part of Software Estratégico, which was founded in 1997. This indicates a company with established experience and a history in the software and technology sector.

Team Structure:

• The UX/UI Designer will be part of a multidisciplinary team, working alongside developers, copywriters, and project managers.
• Collaboration is emphasized, suggesting a relatively flat hierarchy within project teams, allowing for direct input from designers.
• The role will interact directly with clients, indicating a project-based structure where teams are formed around specific client needs or product development cycles.

Methodology:

• The design process is user-centered, with an emphasis on translating client objectives and user needs into strategic solutions.
• Collaboration and communication are key, implying iterative design cycles and feedback loops.
• There's a focus on detail, design systems, and process improvement, suggesting a commitment to building scalable and maintainable design frameworks.

Company Website: www.softgic.co

📝 Enhancement Note: The company's long history in software development suggests a stable and experienced organization. The emphasis on multidisciplinary teams and client interaction points to a dynamic and collaborative work environment common in tech consultancies.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level UX/UI Designer. It requires demonstrated experience and the ability to work independently on projects, while also being a strong collaborator. The scope includes conceptualization, prototyping, and contributing to strategic decisions, moving beyond purely execution-based tasks.

Reporting Structure: The designer will report to a Project Manager or a Design Lead within the LATAM delegation, working closely with development teams and potentially a Product Owner or client stakeholders. The structure emphasizes cross-functional collaboration rather than a strict hierarchical reporting line for day-to-day tasks.

Operations Impact: The UX/UI Designer directly influences the usability, user satisfaction, and ultimately, the success of B2B web products. By creating intuitive and effective digital experiences, this role contributes to client retention, adoption rates, and the overall value proposition of SOFTGIC's software solutions in the LATAM market.

Growth Opportunities:

• Specialization: Deepen expertise in specific areas of UX/UI, such as user research, interaction design, or design systems, by taking on more complex projects.
• Leadership: Progress to a Senior UX/UI Designer role, mentoring junior designers, leading design initiatives, and contributing more significantly to design strategy.
• Cross-functional Skill Development: Gain exposure to product management, business analysis, or front-end development through close collaboration, broadening skill sets.
• Industry Expertise: Develop specialized knowledge within the hotel or B2B product sectors, becoming a go-to expert for those domains.

📝 Enhancement Note: The role offers a clear path for growth from mid-level to senior positions, with opportunities to specialize or develop broader product development skills. The emphasis on B2B and potential hospitality experience suggests niche expertise development.

🌐 Work Environment

Office Type: The role is described as "On-site," indicating a traditional office-based work environment within SOFTGIC S.A.S.'s Medellin office.

Office Location(s): Medellin, ANT, Colombia. This location is known for its thriving tech ecosystem and accessibility within the region.

Workspace Context:

• Collaborative Environment: The emphasis on multidisciplinary teams and client interaction suggests an open and communicative workspace designed to facilitate teamwork.
• Tools & Technology: Designers will have access to industry-standard design tools, primarily Figma, and will likely be integrated into project management and communication platforms used by the wider team.
• Team Interaction: Frequent interaction with developers, project managers, and potentially clients will be a daily aspect of the work, fostering a dynamic and engaging atmosphere.

Work Schedule: The specified hours are Monday to Friday, 12:00 PM to 8:00 PM Spain time. This translates to early mornings in Medellin (approximately 5:00 AM to 1:00 PM local time), requiring significant flexibility and a commitment to a non-traditional daily schedule for local team members.

📝 Enhancement Note: The most striking aspect of the work environment is the required working hours, which are significantly shifted to align with Spain time. Candidates must be prepared for early morning workdays in Medellin.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess relevant experience and skills, with a particular focus on Figma proficiency and B2B web product design examples.
• Technical Interview: An in-depth discussion covering UX/UI principles, your design process, and how you approach problem-solving. Expect questions about your portfolio case studies, design decisions, and experience with design systems.
• Portfolio Presentation: A dedicated session where you will present 1-3 of your strongest case studies. Be prepared to articulate your role, process, challenges, solutions, and the impact of your designs.
• Team/Cultural Fit Interview: An opportunity to meet with potential team members (developers, project managers) to assess collaboration style and cultural alignment. Questions may focus on teamwork, communication, and handling feedback.
• Final Interview: Potentially with a hiring manager or senior leader to discuss overall fit, career aspirations, and confirm understanding of the role and company expectations.

Portfolio Review Tips:

• Curate Strategically: Select case studies that best highlight your end-to-end design process, problem-solving skills, and proficiency with Figma. Prioritize B2B web product examples if available.
• Tell a Story: Structure each case study as a narrative: the problem, your approach, your actions, the challenges, the solutions, and the outcomes. Clearly define your specific contributions.
• Showcase Figma Mastery: Demonstrate your expertise in Figma by showcasing interactive prototypes, well-structured design systems, and collaborative features you've utilized.
• Quantify Impact: Whenever possible, include metrics or data that demonstrate the success or impact of your designs (e.g., improved conversion rates, reduced user errors, increased engagement).
• Address B2B Context: Explain how your designs addressed specific business objectives and user needs within a B2B environment.

Challenge Preparation:

• Be ready for a potential design exercise or a detailed discussion about a hypothetical design challenge.
• Focus on articulating your thought process, how you would gather requirements, explore solutions, and iterate based on feedback.
• Practice explaining your design decisions concisely and persuasively, demonstrating your ability to communicate effectively with both technical and non-technical stakeholders.

📝 Enhancement Note: The interview process emphasizes a strong portfolio and the ability to articulate design decisions and process. Candidates should be prepared to present their work in detail and discuss their approach to B2B product design and collaboration.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: This is the core tool for wireframing, prototyping, UI design, and design system creation. Advanced proficiency is a mandatory requirement.
• Prototyping Tools: While Figma is primary, familiarity with other prototyping tools may be beneficial for diverse project needs.
• Design Systems: Experience in creating, managing, and scaling design systems is crucial for ensuring consistency across B2B products.

Analytics & Reporting:

• While not explicitly mentioned as a designer responsibility, understanding how to interpret analytics (e.g., user behavior, conversion rates) to inform design decisions is valuable. Familiarity with tools like Google Analytics or similar platforms could be a plus.

CRM & Automation:

• Not directly applicable to the designer role, but understanding how UX/UI integrates with CRM systems or automated workflows can provide context for B2B product design.

📝 Enhancement Note: Figma is highlighted as the primary and essential tool. While other design and analytics tools might be beneficial, proficiency in Figma is non-negotiable.

👥 Team Culture & Values

Operations Values:

• User-Centricity: A fundamental commitment to understanding and addressing the needs of clients and end-users in all design decisions.
• Collaboration: A strong emphasis on teamwork, open communication, and working harmoniously with multidisciplinary teams and clients.
• Detail Orientation: A dedication to precision in design, with a passion for refining details, implementing robust design systems, and maintaining visual consistency.
• Innovation & Problem-Solving: A proactive approach to identifying challenges and proposing creative, strategic solutions that drive product improvement.
• Adaptability & Enthusiasm: A positive attitude towards managing multiple projects, adapting to changing requirements, and embracing new challenges with energy.

Collaboration Style:

• Cross-functional Integration: Designers are expected to work seamlessly with developers, copywriters, and project managers, fostering a shared understanding of project goals and design intent.
• Iterative Feedback: An open culture for giving and receiving constructive feedback on designs, ensuring continuous improvement and alignment.
• Knowledge Sharing: A willingness to share design insights, best practices, and learnings within the team to elevate collective skills and efficiency.

📝 Enhancement Note: The culture values a blend of meticulous design execution, user advocacy, and collaborative teamwork. The emphasis on adaptability and enthusiasm for managing multiple projects suggests a fast-paced, project-driven environment.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing User Needs with Business Objectives: Effectively translating complex B2B client requirements and business goals into user-friendly and effective digital experiences.
• Managing Multiple Projects and Deadlines: Juggling concurrent design projects with varying scopes and deadlines across different clients or product lines.
• Adapting to LATAM Working Hours: Adjusting to an early morning work schedule (5:00 AM - 1:00 PM Medellin time) to align with Spain time zone requirements.
• Maintaining Design System Integrity: Ensuring consistent application of design systems across evolving B2B products and potentially diverse client needs.

Learning & Development Opportunities:

• Advanced Figma Techniques: Deepen expertise in Figma's advanced features, including complex prototyping, component states, and collaborative workflows.
• User Research & Strategy: Develop stronger skills in user research methodologies, usability testing, and translating insights into actionable design strategies.
• B2B Product Design Specialization: Gain in-depth knowledge of specific B2B industries (e.g., hospitality) to become a niche expert in designing for those markets.
• Design Leadership: Opportunities to take on more senior responsibilities, mentor junior designers, and influence design direction on key projects.

📝 Enhancement Note: The primary challenges revolve around project management, client-specific requirements in a B2B context, and the unique working hours. Growth opportunities are geared towards specialization and leadership within UX/UI design.

💡 Interview Preparation

Strategy Questions:

• "Describe a complex B2B web product you designed. What were the key business objectives and user needs, and how did your design address them?" (Focus on articulating your strategic thinking and problem-solving process).
• "Walk us through your process for creating a design system in Figma. What were the key components, how did you ensure adoption, and what were the benefits?" (Highlight your understanding of scalability and consistency).
• "How do you handle conflicting feedback from different stakeholders (e.g., client vs. development team)? Provide an example." (Demonstrate your communication, negotiation, and decision-making skills).

Company & Culture Questions:

• "What interests you about SOFTGIC S.A.S. and working on B2B web products in the LATAM market?" (Showcase your research into the company and its domain).
• "How do you approach collaboration within a multidisciplinary team? Describe a time you disagreed with a team member on a design decision." (Illustrate your teamwork and conflict resolution skills).
• "How do you ensure your designs are user-centric while also meeting business goals?" (Connect your design philosophy to practical application and impact).

Portfolio Presentation Strategy:

• Structure is Key: For each case study, clearly outline: The Challenge, Your Role, The Process (Research, Ideation, Design, Testing), The Solution, and The Outcome/Impact.
• Highlight Figma: Explicitly show your Figma work – prototypes, design system components, user flows. Explain why you made certain design choices in Figma.
• Quantify Results: If possible, present data or metrics that demonstrate the success of your designs. If exact metrics aren't available, discuss the intended impact and how you would measure it.
• Be Ready for Deep Dives: Anticipate questions about specific design decisions, the trade-offs you made, and alternative solutions you considered.

📝 Enhancement Note: Preparation should focus on showcasing a structured design process, proficiency with Figma, strategic thinking for B2B products, and strong communication skills. Be ready to defend your design decisions and articulate their business impact.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided Zoho Recruit link.
• Portfolio Customization: Ensure your portfolio prominently features case studies of web products, ideally B2B, demonstrating your end-to-end design process and advanced Figma skills. Tailor your presentation to highlight your ability to translate client objectives into user-centric solutions.
• Resume Optimization: Update your resume to clearly articulate your experience in UI/UX design, specifying years of experience and highlighting key skills such as Figma, design systems, user experience, and visual communication. Quantify achievements where possible.
• Interview Preparation: Practice presenting your portfolio case studies, focusing on clear storytelling, explaining your design rationale, and demonstrating your problem-solving approach. Be prepared to discuss your experience with B2B products and collaboration.
• Company Research: Familiarize yourself with SOFTGIC S.A.S., its history, and its focus on B2B web products. Understand the implications of working with LATAM clients and the unique working hours requirement for this role.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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