Digital Marketing Designer

📍 Job Overview

Job Title: Digital Marketing Designer

Company: Online Labels Group

Location: Sanford, Florida, United States

Job Type: FULL_TIME

Category: Marketing Operations / Creative Design

Date Posted: 2025-09-17T00:00:00

Experience Level: Entry-Level to Junior (0-2 years)

Remote Status: On-site

🚀 Role Summary

• Design and execute visually compelling digital marketing assets that enhance customer engagement and drive conversion rates for a growing label manufacturer and retailer.

• Collaborate cross-functionally with marketing, sales, and product teams to translate business objectives into impactful visual storytelling across web, email, and advertising channels.

• Contribute to User Experience (UX) and Conversion Rate Optimization (CRO) initiatives through data-informed design improvements and A/B testing insights.

• Maintain brand integrity and consistency across all digital touchpoints, while actively contributing creative ideas and staying abreast of industry design and digital marketing trends.

📝 Enhancement Note: While this role is titled "Digital Marketing Designer," its emphasis on collaboration with marketing and sales, contribution to CRO, and driving results positions it as a crucial function within a broader Go-To-Market (GTM) operations strategy. The role requires not just aesthetic skill but also an understanding of how design impacts business outcomes, a key characteristic of operations-focused creative roles.

📈 Primary Responsibilities

• Conceptualize, design, and produce high-impact visual content for a diverse range of digital marketing channels, including website landing pages, paid digital advertisements, email marketing campaigns, and social media platforms.

• Develop and refine product visuals, including mockups and lifestyle photography, to effectively showcase label products in realistic and aspirational use-case scenarios, thereby improving product perception and purchase intent.

• Partner with the marketing team to design user-friendly landing pages and contribute to A/B testing strategies by creating design variations based on user feedback and performance data to optimize conversion funnels.

• Create and maintain essential branded sales collateral, such as digital presentations, business cards, and sales sheets, ensuring alignment with brand guidelines and marketing objectives.

• Champion brand consistency by adhering to and evolving brand standards across all digital and print marketing materials, ensuring a cohesive and professional brand image.

• Manage and organize a digital asset library, implementing a systematic approach for asset tagging, version control, and accessibility to streamline reuse and facilitate collaboration across teams.

• Proactively contribute innovative design concepts and solutions to the marketing team, demonstrating a commitment to continuous improvement and staying current with emerging design, e-commerce, and digital marketing best practices.

📝 Enhancement Note: The responsibilities highlight a direct impact on sales enablement (sales collateral) and customer experience (UX/CRO collaboration, product visuals), indicating a strong alignment with sales and marketing operations functions. The expectation to "bring creative ideas to the team" and "solve problems" suggests a need for proactive, operations-minded individuals who can optimize processes and outcomes through design.

🎓 Skills & Qualifications

Education:

• Bachelor’s degree in Graphic Design, Visual Communication, Marketing, or a closely related field.

Experience:

• A minimum of one (1) year of professional graphic design experience, with a preference for experience within a marketing, advertising, or e-commerce environment.

Required Skills:

• Graphic Design Proficiency: Demonstrated expertise in visual design principles, including layout, typography, color theory, and composition.

• Adobe Creative Suite Mastery: Advanced proficiency in Adobe Photoshop, Illustrator, and InDesign for creating a wide array of digital and print assets.

• Digital Platform Design: Proven ability to design for web, email, and social media platforms, understanding the nuances of each channel.

• Brand Consistency Management: Skill in maintaining and applying brand guidelines across diverse marketing materials to ensure a cohesive brand identity.

• Attention to Detail: Meticulous focus on detail in all design work, ensuring accuracy in execution, typography, and layout.

• Project Management: Ability to manage multiple design projects simultaneously, prioritize tasks effectively, and meet deadlines in a fast-paced environment.

Preferred Skills:

• Canva Proficiency: Experience utilizing Canva for efficient design creation and collaboration.

• UX/CRO Understanding: Foundational knowledge of User Experience (UX) principles and Conversion Rate Optimization (CRO) strategies as they relate to visual design.

• Product Photography & Mockups: Experience creating or manipulating product photography and developing realistic mockups.

• Basic HTML/CSS: Familiarity with HTML and CSS for understanding web design implementation and basic edits.

• Adobe XD: Experience with Adobe XD for user interface (UI) design and prototyping.

📝 Enhancement Note: The emphasis on "understanding of how design impacts user engagement and conversion" and the preference for experience in marketing or e-commerce strongly suggests this role requires more than just aesthetic output. It necessitates an operations mindset focused on driving measurable business results through design, aligning with GTM objectives.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Visual Storytelling: Showcase a portfolio demonstrating the ability to tell compelling visual stories that align with brand messaging and marketing campaign objectives.

• Cross-Channel Design Examples: Include examples of digital assets created for various platforms (website, email, social media, ads) that highlight adaptability and channel-specific design considerations.

• Conversion-Focused Design: Present case studies or examples where your design work directly contributed to improved user engagement, lead generation, or conversion rates. Quantifiable results are highly valued.

• Brand Consistency: Provide examples that clearly illustrate your ability to maintain brand identity and consistency across different assets and campaigns.

• Process Documentation (Implied): While not explicitly stated, a portfolio that includes brief explanations of your design process, challenges faced, and solutions implemented demonstrates a methodological approach relevant to operations.

Process Documentation:

• Demonstrate an understanding of managing digital assets efficiently, including organization, version control, and accessibility within a team environment.

• Showcase an ability to work within established design workflows and collaborate effectively on design tasks, implying an understanding of process integration.

📝 Enhancement Note: For a role impacting CRO and marketing effectiveness, a portfolio should ideally highlight not just the final designs but also the strategic thinking behind them. Candidates should be prepared to discuss how their designs were informed by user data, marketing goals, and how their effectiveness was measured, mirroring operations' focus on data and ROI.

💵 Compensation & Benefits

Salary Range:

Benefits:

• Performance-Based: Potential Bonuses, reflecting a results-oriented work environment.

• Health & Wellness: Comprehensive Medical, Dental, and Vision insurance coverage.

• Work-Life Balance: Paid Time Off (PTO) and Holiday Pay.

• Retirement Planning: 401(k) plan with a Company match, supporting long-term financial well-being.

• Financial Protection: Supplemental Insurances including Cancer, Critical Illness, Accident, Short Term & Long Term Disability, and Life Insurance, offering a robust safety net.

Working Hours:

• Monday to Friday, 8:30 AM to 5:30 PM, totaling 40 hours per week. This is a standard full-time schedule, indicating a consistent operational presence.

📝 Enhancement Note: The inclusion of performance bonuses suggests a culture that rewards results, which is common in operations-focused roles where direct impact on business metrics is tracked. The comprehensive benefits package is competitive for a full-time position and indicates a stable, supportive employer.

🎯 Team & Company Context

🏢 Company Culture

Industry: Manufacturing and Retail (Labels). This context suggests a business with tangible products, requiring clear visual communication for both B2B and B2C audiences, influencing design needs for product showcasing and marketing.

Company Size: The mention of an "in-house digital marketing team" and a "lean, collaborative environment" suggests a mid-sized company, likely with a structure that allows for cross-functional interaction and direct impact from individual contributions.

Founded: While the founding date isn't specified, the company's description as a "fast-growing label manufacturer and retailer" implies a dynamic and expanding business, likely adopting modern marketing and operational practices.

Team Structure:

• The role is part of an "in-house digital marketing team," indicating a centralized marketing function.

• The designer will collaborate closely with "marketing and sales" teams, suggesting a matrixed or highly integrated structure where creative output directly supports sales initiatives and marketing campaigns.

Methodology:

• The role requires a blend of creative execution and data-driven decision-making, evidenced by the collaboration on "UX/CRO improvements" and interpreting "feedback from A/B tests and user data."

• Emphasis is placed on proactive problem-solving and contributing ideas, suggesting a culture that values initiative and continuous process improvement within the marketing function.

• Brand consistency and asset management point to a need for organized, systematic approaches to creative production and workflow management.

Company Website: https://www.onlinelabelsgroup.com/ (Based on domain_derived)

📝 Enhancement Note: The company's growth trajectory and focus on digital marketing imply an environment that values innovation and performance. For an operations-focused designer, this means opportunities to influence strategy and see the direct impact of their work on business metrics.

📈 Career & Growth Analysis

Operations Career Level: This position is positioned as an entry-level to junior role (0-2 years experience), serving as a foundational step in a digital marketing or creative career path within a business operations context. It offers exposure to the full spectrum of digital marketing design needs.

Reporting Structure: The designer will likely report to a Marketing Manager or Director, working closely with digital marketers, sales representatives, and potentially product managers. The collaborative nature suggests frequent interaction across departments, providing broad visibility into business operations.

Operations Impact: The role directly impacts revenue by creating assets that drive customer engagement, website traffic, and conversion rates. Design improvements in UX/CRO and sales collateral are tangible contributions to sales enablement and overall business performance, aligning with GTM objectives.

Growth Opportunities:

• Skill Specialization: Opportunity to deepen expertise in specific areas such as UX/UI design, e-commerce visual merchandising, or email marketing automation design.

• CRO & Analytics Acumen: Develop a stronger understanding of A/B testing methodologies, user behavior analytics, and conversion rate optimization strategies through practical application.

• Marketing Strategy Contribution: Grow from an execution role to contributing more significantly to marketing strategy development by understanding how design impacts campaign performance and customer journey optimization.

• Leadership Potential: With demonstrated success and growth, potential to move into senior design roles, lead design projects, or transition into marketing operations management.

📝 Enhancement Note: The "growth-minded" trait sought in candidates, coupled with the opportunity to learn UX/CRO and email marketing strategy, indicates a clear path for career development beyond just design execution. This aligns with operations' focus on continuous learning and upskilling to drive greater business impact.

🌐 Work Environment

Office Type: The role is on-site, suggesting a traditional office environment where in-person collaboration and access to company resources are prioritized.

Office Location(s): Sanford, Florida. This location provides a base for local talent and a stable operational hub for the company.

Workspace Context:

• Collaborative Hub: The emphasis on a "lean, collaborative environment" implies an open or semi-open office layout designed to foster teamwork and easy communication between marketing, sales, and design functions.

• Technology Access: Employees will have access to necessary design software (Adobe Creative Suite, Canva) and hardware, along with potential access to photography equipment and product samples for visual creation.

• Team Interaction: Frequent opportunities to interact with colleagues across different departments, facilitating a holistic understanding of the business and its operational processes.

Work Schedule:

• Monday-Friday, 8:30 AM to 5:30 PM. This standard schedule ensures consistent operational coverage and allows for predictable work-life integration.

📝 Enhancement Note: The on-site requirement, combined with the description of a collaborative environment, suggests a workplace culture that values face-to-face interaction and synchronous teamwork, which can be beneficial for rapid iteration and problem-solving in design and marketing operations.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Application review focusing on qualifications, experience, and portfolio. Resumes should highlight relevant design skills and marketing impact.

• Portfolio Review: Candidates will likely present a curated portfolio showcasing their best work, with an emphasis on digital marketing assets, brand consistency, and any examples demonstrating impact on engagement or conversion. Be prepared to discuss your design process and rationale.

• Skills Assessment/Challenge: A practical design exercise may be administered to assess proficiency in key software (e.g., Photoshop, Illustrator) and problem-solving abilities related to digital marketing design challenges.

• Behavioral/Cultural Fit Interview: Discussion focused on desired traits like creativity, proactivity, versatility, and growth mindset. Prepare examples of how you've contributed ideas, solved problems, and worked collaboratively.

• Final Interview: Potentially with senior leadership, focusing on overall fit, understanding of the company's mission, and long-term potential.

Portfolio Review Tips:

• Curate Strategically: Select 5-8 of your strongest projects that best represent the skills required for this role (digital marketing, web, email, ads, product visuals).

• Showcase Process: For key projects, briefly outline the problem, your approach, the tools used, the final solution, and any measurable results or learnings. This demonstrates operational thinking.

• Highlight Impact: If possible, include metrics or qualitative feedback showing how your design work influenced user behavior, engagement, or business goals.

• Tailor to OLG: Research Online Labels Group's current branding and marketing efforts. Consider how your portfolio can demonstrate an understanding of their aesthetic and business needs.

• PDF or Presentation: Prepare your portfolio in a clear, easily navigable format (e.g., a well-designed PDF or a presentation deck).

Challenge Preparation:

• Tool Proficiency: Ensure you are comfortable executing tasks quickly and efficiently in Adobe Photoshop and Illustrator.

• Problem-Solving: Be ready to interpret a design brief and translate it into visual concepts under time constraints.

• Brand Application: Practice applying a given brand identity or style guide to new assets.

📝 Enhancement Note: Given the role's impact on conversion and user experience, interviewers will likely probe into the candidate's understanding of how design choices affect business outcomes. Emphasizing data-informed design and measurable results in your portfolio presentation will be crucial for demonstrating an operations-minded approach.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Photoshop, Illustrator, InDesign are essential for professional graphic design across print and digital media. Proficiency in XD for UI/UX is a plus.

• Canva: A valuable tool for efficient design creation, collaboration, and potentially for less complex assets or quick iterations.

• Product Photography Tools: May include experience with photo editing software or digital asset management systems for product visuals.

Analytics & Reporting:

• A/B Testing Platforms: Familiarity with tools used for A/B testing landing pages and ads (e.g., Google Optimize, Optimizely) is beneficial for understanding CRO.

• Web Analytics Tools: Exposure to platforms like Google Analytics to understand user behavior and the impact of design on website performance.

CRM & Automation:

• While not primary tools for a designer, understanding how designs integrate with CRM (e.g., Salesforce, HubSpot) or marketing automation platforms (e.g., Mailchimp, Klaviyo) for email campaigns is advantageous.

📝 Enhancement Note: The core requirement for Adobe Creative Suite indicates a need for professional-grade design skills. Competence in tools that support A/B testing and analytics demonstrates an understanding of how design functions within a data-driven GTM strategy, aligning with operations principles.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: Valuing fresh ideas and the development of novel design solutions to marketing challenges.

• Data-Driven Decision Making: Encouraging the use of performance data, user feedback, and A/B test results to inform design choices and optimize outcomes.

• Collaboration & Teamwork: Fostering an environment where designers work closely with marketing, sales, and other teams to achieve shared business goals.

• Proactivity & Ownership: Empowering individuals to take initiative, identify opportunities for improvement, and drive projects forward with minimal oversight.

• Efficiency & Optimization: A commitment to streamlining processes, managing assets effectively, and continuously seeking ways to improve design workflows and campaign performance.

Collaboration Style:

• Cross-Functional Integration: Designers are expected to actively engage with marketing and sales teams, understanding their needs and contributing to integrated campaign strategies.

• Feedback Loop: Openness to constructive criticism and feedback from peers and stakeholders, using it to refine designs and improve the overall customer experience.

• Knowledge Sharing: Encouraging the sharing of design best practices, new tools, and industry trends within the team to foster collective growth and maintain a high standard of work.

📝 Enhancement Note: The emphasis on "growth-minded," "creative, curious, and driven" traits points to a culture that values continuous learning and proactive contribution, aligning closely with the ethos of operations professionals who constantly seek to optimize processes and outcomes.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Business Objectives: Effectively translating marketing goals and data insights into creative designs that are both aesthetically pleasing and drive measurable business results.

• Managing Multiple Stakeholder Needs: Juggling design requests and feedback from various departments (marketing, sales) while maintaining brand consistency and project timelines.

• Rapid Iteration in a Fast-Paced Environment: Adapting quickly to changing marketing priorities, campaign needs, and feedback loops in a growing company.

• Staying Current with Trends: Keeping pace with the evolving landscape of digital design, e-commerce trends, and marketing platform best practices.

Learning & Development Opportunities:

• Advanced Design Skills: Opportunities to deepen expertise in specific design software or explore new design disciplines like motion graphics or advanced UI/UX.

• CRO & Marketing Analytics: Gain practical experience and knowledge in conversion rate optimization techniques, user journey mapping, and interpreting marketing analytics to inform design strategy.

• E-commerce Best Practices: Develop a strong understanding of effective visual merchandising, product presentation, and customer experience design within an e-commerce context.

• Cross-Functional Exposure: Exposure to sales processes, marketing campaign planning, and customer relationship management provides a broader understanding of business operations.

📝 Enhancement Note: The challenges inherent in this role directly relate to the core functions of operations: bridging creative execution with business impact, managing processes efficiently, and adapting to dynamic environments. The growth opportunities align with developing a more strategic, data-driven approach to design within a marketing operations framework.

💡 Interview Preparation

Strategy Questions:

• Design Process & Impact: "Describe a project where your design significantly improved user engagement or conversion rates. What was your process, and how did you measure success?" (Prepare a case study focusing on metrics and ROI).

• Brand Consistency: "How do you ensure brand consistency across a wide range of digital assets and campaigns, especially when working with multiple stakeholders?" (Discuss your approach to brand guidelines and asset management).

• Problem-Solving: "Imagine we need to redesign a key landing page to increase lead generation. What steps would you take to approach this design challenge?" (Outline your research, ideation, design, and testing process).

Company & Culture Questions:

• Company Understanding: "What interests you about Online Labels Group and this specific role?" (Research the company's products, market position, and recent marketing efforts).

• Team Collaboration: "Describe your experience working with marketing and sales teams. How do you handle feedback from different departments?" (Highlight your collaborative approach and communication skills).

• Growth Mindset: "How do you stay updated on design trends and new digital marketing strategies? Give an example of how you've applied something new you learned." (Showcase your proactivity and commitment to continuous learning).

Portfolio Presentation Strategy:

• Narrative Structure: For each project, tell a story: the objective, the challenge, your role and process, the solution, and the outcome (quantified if possible).

• Highlight Key Skills: Ensure the projects you present clearly demonstrate proficiency in Adobe Creative Suite, digital marketing asset creation, and an understanding of conversion principles.

• Showcase Versatility: Include examples that span different digital channels (web, email, ads) and asset types (mockups, lifestyle imagery, collateral).

• Be Ready for Technical Questions: Anticipate questions about file formats, resolution, color spaces, and basic HTML/CSS if applicable.

📝 Enhancement Note: To stand out, candidates should frame their portfolio and interview responses around how their design skills contribute to measurable business outcomes and operational efficiency. Demonstrating an understanding of the "why" behind the design, not just the "what," is key.

📌 Application Steps

To apply for this Digital Marketing Designer position:

• Submit your application through the provided Breezy HR link.

• Portfolio Customization: Tailor your portfolio to highlight projects demonstrating digital marketing design expertise, particularly for web, email, and advertising campaigns. Include examples that showcase your understanding of user engagement and conversion optimization.

• Resume Optimization: Ensure your resume clearly lists your proficiency in Adobe Creative Suite and any relevant marketing or e-commerce design experience. Quantify achievements where possible (e.g., "Designed ad creatives that increased click-through rates by X%").

• Prepare for Design Challenges: Familiarize yourself with common design tasks in Photoshop and Illustrator. Be ready to discuss your workflow and problem-solving approach during the interview process.

• Company Research: Visit the Online Labels Group website and social media channels to understand their brand aesthetic, target audience, and current marketing strategies. This will help you tailor your responses and demonstrate genuine interest.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.