Digital Marketing Designer

📍 Job Overview

Job Title: Digital Marketing Designer Company: D.R. Horton, Inc. Location: Arlington, Texas, United States Job Type: Full-time Category: Marketing Operations / Creative Operations Date Posted: February 12, 2026 Experience Level: 2-5 Years Remote Status: On-site

🚀 Role Summary

• This role focuses on the creation and optimization of high-impact digital marketing assets to drive performance marketing efforts for a leading homebuilder.
• The Digital Marketing Designer will be instrumental in translating campaign strategies into compelling visuals that enhance user engagement and conversion rates across digital channels.
• A key aspect of this position involves iterative design for A/B testing and performance optimization, requiring a deep understanding of how creative impacts marketing campaign success.
• The role demands a strong ability to maintain brand consistency while pushing creative boundaries to ensure standout advertising creative that captures attention and drives measurable results.

📝 Enhancement Note: While the original job title is "Digital Marketing Designer," the responsibilities and requirements strongly align with a role that bridges creative execution and performance marketing, making it highly relevant to operations professionals involved in Go-To-Market (GTM) strategy, particularly within marketing operations or creative operations functions. The emphasis on A/B testing, performance optimization, and collaboration with channel leads indicates a data-informed creative approach crucial for operations roles.

📈 Primary Responsibilities

• Design and produce a high volume of digital content, including paid social media ads, email campaigns, digital presentations, and display advertising, tailored for performance marketing objectives.
• Create numerous ad variations, sizes, and formats to facilitate rigorous A/B testing and continuous performance optimization within design tools like Figma.
• Collaborate closely with digital marketing channel leads to develop visually compelling solutions that directly address campaign performance goals and user engagement strategies.
• Partner with production and motion design teams to conceptualize and design storyboards and establish cohesive creative design systems for campaigns.
• Develop engaging social media content for both organic posts and paid placements across key platforms such as Meta, LinkedIn, TikTok, and YouTube, ensuring visual appeal and brand alignment.
• Execute bold and striking designs that ignite user curiosity, effectively spotlighting products and driving desired actions through creative visual storytelling.
• Maintain and evolve brand consistency across all digital marketing touchpoints, ensuring adherence to brand guidelines while exploring innovative creative approaches.
• Organize and meticulously maintain a comprehensive library of marketing assets, templates, and design files to enhance team efficiency and streamline workflows.
• Manage multiple design projects concurrently, consistently meeting deadlines, exceeding expectations, and delivering polished, high-quality work.
• Actively contribute to the creative direction of digital campaigns, taking pride in delivering standout visuals that demonstrably drive measurable marketing results.

📝 Enhancement Note: The responsibilities highlight a focus on performance-driven creative and iterative design for optimization, which are core to modern marketing operations. The emphasis on collaboration with channel leads and the need to translate strategic objectives into visual assets suggests a strong connection to GTM strategy execution.

🎓 Skills & Qualifications

Education:

• Bachelor's degree from a four-year college or university in Graphic Design, Multimedia Production, Product Design, UI/UX Design, or a related field.

Experience:

• Four years of experience in graphic design, with a minimum of two years specifically designing creative assets for paid digital advertising or performance marketing campaigns.
• Demonstrated experience in transforming campaign strategies and copy into effective visual content that drives measurable results.

Required Skills:

• Expert proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and Figma Design.
• A strong portfolio showcasing clear examples of paid media creative, including static, motion graphics, or video ads specifically designed for A/B testing and optimization.
• Deep understanding of fundamental design principles, including typography, color theory, composition, and visual hierarchy, applied to digital advertising.
• Proven ability to translate and implement brand guidelines into effective advertising creative while maintaining brand consistency across diverse platforms.
• Experience designing for performance marketing with a solid understanding of how creative elements impact conversion rates and campaign ROI.
• Exceptional attention to detail, with the capacity to produce pixel-perfect work consistently, even at scale.
• Excellent time management and organizational skills, with the ability to effectively prioritize and manage multiple concurrent projects with competing deadlines.
• Strong collaborative mindset, coupled with excellent communication skills, and the ability to both provide and incorporate constructive feedback within a team environment.

Preferred Skills:

• Experience working within the homebuilding industry or for a leading consumer brand, ideally in a high-growth technology or agency setting.
• Proficiency in creating motion graphics and video content using tools such as After Effects, Premiere Pro, or similar software.
• Background in illustration or custom visual asset creation to enhance unique campaign elements.
• Familiarity with UI/UX principles and product design methodologies, contributing to a holistic understanding of user experience.

📝 Enhancement Note: The required experience specifically in paid digital advertising and performance marketing, along with a portfolio requirement focused on A/B testing, positions this role within the performance marketing operations sphere. Proficiency in Figma and Adobe Creative Suite is essential for efficient creative production and iteration, key aspects of operations workflow.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A strong, curated portfolio is mandatory, specifically demonstrating clear examples of paid media creative. This should include static ads, motion graphics, and/or video ads that have been designed for A/B testing and performance optimization.
• The portfolio must showcase the candidate's ability to translate campaign objectives and copy into visually compelling assets that drive measurable results, highlighting successful campaign outcomes.
• Evidence of maintaining and evolving brand consistency across various digital platforms while also pushing creative boundaries to achieve standout results is crucial.
• Demonstrate the application of design thinking principles to solve campaign performance challenges, showcasing a strategic approach to creative development for marketing operations.

Process Documentation:

• Candidates are expected to have experience in designing and producing assets at scale, implying an understanding of efficient workflow design and asset management processes within a marketing operations context.
• The ability to collaborate with production and motion design teams suggests familiarity with process handoffs and interdisciplinary workflow integration for creative asset development.
• Experience in creating variations for A/B testing implies a process that integrates design with performance analysis, a hallmark of data-driven marketing operations.

📝 Enhancement Note: The portfolio requirement is central to this role, emphasizing the need to demonstrate practical application of design skills in a performance marketing context. This aligns with operations roles where tangible outputs and demonstrable impact are key. The mention of creating variations for A/B testing points to a process-oriented approach to design for optimization.

💵 Compensation & Benefits

Salary Range:

• Based on industry benchmarks for a Digital Marketing Designer with 2-5 years of experience in the Arlington, Texas area, the estimated salary range is between $60,000 and $85,000 annually. This estimate considers the specific skill set required, the full-time nature of the role, and the cost of living in the Dallas-Fort Worth metroplex.

Benefits:

• Comprehensive Medical, Dental, and Vision insurance plans.
• 401(K) retirement savings plan with company matching opportunities.
• Employee Stock Purchase Plan (ESPP) offering shares at a discount.
• Flexible Spending Accounts (FSAs) for healthcare and dependent care expenses.
• Life & Disability Insurance coverage.
• Generous Paid Time Off (PTO) including Vacation, Sick Leave, and Personal Time.
• Paid Company Holidays.
• Access to multiple voluntary and company-provided benefit options.

Working Hours:

• This is a full-time, on-site position requiring 40 hours per week, typically Monday through Friday. While the core hours are standard business hours, flexibility may be available based on project demands and team collaboration needs, common in creative operations environments.

📝 Enhancement Note: The salary range is an estimation based on typical compensation for similar roles in the specified location and experience level, using data from industry salary aggregators and cost-of-living indices. The benefits package is detailed as provided in the original job posting.

🎯 Team & Company Context

🏢 Company Culture

Industry: Construction (Homebuilding) Company Size: Large (10,000+ employees) Founded: 1978

• D.R. Horton, Inc. is the largest homebuilder in the United States, a publicly traded Fortune 500 company with a significant market presence.
• The company focuses on constructing and selling high-quality homes primarily for entry-level and first-time move-up buyers, also offering mortgage financing and title services.

Team Structure:

• The Digital Marketing Designer will likely be part of a centralized marketing or creative team, potentially reporting to a Marketing Manager or Creative Director.
• This role involves close collaboration with digital marketing channel leads (e.g., Paid Social, Email Marketing, Performance Marketing specialists) and potentially with production and motion design teams.
• Cross-functional collaboration extends to understanding product offerings and marketing strategies relevant to the homebuilding sector.

Methodology:

• The creative team likely employs a data-driven approach to design, emphasizing performance marketing principles and A/B testing to optimize campaign effectiveness.
• Workflow planning and optimization are critical, given the need to produce a high volume of ad variations and maintain asset libraries.
• Automation and efficiency practices are implied through the requirement to organize assets and templates for team use.

Company Website: https://www.drhorton.com/

📝 Enhancement Note: Understanding D.R. Horton's position as a large, established homebuilder provides context for the scale and strategic importance of marketing efforts. The company's focus on specific market segments (entry-level, first-time move-up) suggests that creative messaging will need to be tailored and impactful for these audiences.

📈 Career & Growth Analysis

Operations Career Level: Mid-Level Specialist

• This role is positioned as a specialist within the marketing and creative operations function, requiring 2-4 years of dedicated experience in digital design for performance marketing. It bridges the gap between execution and strategic input, requiring an understanding of how design impacts business objectives.

Reporting Structure:

• The Digital Marketing Designer will likely report to a Marketing Manager, Creative Director, or a Lead Designer within the marketing department. There will be significant collaboration with various digital marketing channel specialists.

Operations Impact:

• The primary impact of this role on revenue and business decisions is through the creation of high-performing digital advertising creative that directly influences lead generation, customer acquisition costs (CAC), and conversion rates for home sales.
• By optimizing creative assets through A/B testing and design iteration, the designer contributes to the efficiency and effectiveness of the overall marketing spend.

Growth Opportunities:

• Specialization: Advance into a Senior Digital Marketing Designer role, taking on more complex projects and potentially mentoring junior designers.
• Skill Development: Develop expertise in motion graphics, video editing, or UI/UX design, expanding the scope of creative contributions.
• Leadership Potential: Transition into a Creative Lead or Marketing Operations Manager role, focusing on strategy, team management, and process optimization within the creative function.

📝 Enhancement Note: The career path for a Digital Marketing Designer in a performance-focused marketing operation often leads to senior creative roles or transitions into broader marketing operations management, emphasizing process, tools, and strategic execution.

🌐 Work Environment

Office Type: Traditional Office Setting

• The role is explicitly stated as "In Office, Monday - Friday," indicating a preference for an on-site work environment where in-person collaboration and direct oversight are prioritized.

Office Location(s):

• Arlington, Texas. This location is part of the Dallas-Fort Worth metroplex, offering a dynamic business environment.

Workspace Context:

• The workspace is expected to be collaborative, encouraging interaction with digital marketing channel leads, production teams, and potentially other creative professionals.
• Access to standard design software and hardware is assumed, with specific mentions of Adobe Creative Suite and Figma Design highlighting the expected technology stack.
• Opportunities for team interaction will be frequent, facilitating the exchange of ideas, feedback, and project coordination essential for efficient creative operations.

Work Schedule:

• A standard 40-hour work week is expected, primarily Monday to Friday. While adherence to a schedule is required, the fast-paced nature of digital marketing and performance optimization may necessitate some flexibility to meet critical campaign deadlines.

📝 Enhancement Note: The on-site requirement suggests a company culture that values in-person collaboration and team synergy, which can be beneficial for creative roles requiring brainstorming and quick feedback loops.

📄 Application & Portfolio Review Process

Interview Process:

• Initial screening will likely involve a review of your resume and portfolio to assess experience and creative capabilities relevant to performance marketing.
• The first interview may be with a hiring manager or HR representative to discuss your background, motivations, and cultural fit.
• A subsequent interview or assessment will likely focus on a portfolio review, where you will present case studies of your work, explaining your design process, rationale, and the impact of your creative on campaign performance. Expect to discuss how you approach A/B testing and optimization.
• This may be followed by a design challenge or a practical exercise to evaluate your skills in real-time and your ability to meet project requirements under pressure.
• Final interviews may involve meeting with key stakeholders or team members to ensure alignment on team dynamics and strategic goals.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that specifically showcase paid media creative, A/B testing variations, and demonstrable results. Prioritize work that aligns with performance marketing goals.
• Tell a Story: For each project, clearly articulate the objective, your role, the creative process, the design decisions made (and why), the tools used, and most importantly, the measurable outcomes (e.g., increased CTR, lower CPC, higher conversion rates).
• Highlight Optimization: Explicitly detail how your designs were iterated upon for A/B testing and how that process led to performance improvements. Use specific metrics and data points.
• Brand Consistency: Be prepared to discuss how you've maintained brand integrity while producing high-volume, tested creative assets.
• Tool Proficiency: Be ready to discuss your expertise with Adobe Creative Suite and Figma, and how you leverage these tools for efficiency and effective design.

Challenge Preparation:

• If a design challenge is given, focus on understanding the brief thoroughly. Prioritize clarity, brand consistency, and creative effectiveness within the given time constraints.
• For any practical exercises, be prepared to articulate your thought process, design choices, and how your solution addresses the stated objectives.
• Practice presenting your work concisely and persuasively, as if you were presenting to a marketing channel lead seeking creative solutions.

📝 Enhancement Note: The emphasis on a portfolio demonstrating A/B testing and performance results is critical. This indicates that the company values data-driven design and expects candidates to articulate the impact of their creative work on marketing metrics.

🛠 Tools & Technology Stack

Primary Tools:

• Figma Design: Expert proficiency required for creating ad variations, collaborating on designs, and supporting A/B testing workflows.
• Adobe Creative Suite: Expert proficiency is essential, specifically including:
  • Photoshop: For image editing, manipulation, and creation of digital assets.
  • Illustrator: For vector graphics, logos, icons, and layout design.
  • InDesign: For layout and design of presentations and digital collateral.

Analytics & Reporting:

• While not explicitly listed as a requirement for the designer, an understanding of how creative performance is measured through analytics tools (e.g., Google Analytics, social media platform analytics) is beneficial for optimizing designs.

CRM & Automation:

• No specific CRM or automation tool requirements are listed for this design role, though familiarity with how creative assets are deployed via marketing automation platforms or CRM campaigns may be advantageous.

📝 Enhancement Note: Proficiency in Figma and the core Adobe Creative Suite applications is non-negotiable for this role, reflecting the need for efficient, scalable creative production and iteration in a performance marketing context.

👥 Team Culture & Values

Operations Values:

• Performance-Driven: A strong emphasis on delivering measurable results and optimizing campaign effectiveness through creative.
• Data-Informed: Utilizing data from A/B testing and campaign analytics to guide design decisions and improvements.
• Brand Integrity: Maintaining a consistent and strong brand presence across all digital marketing touchpoints.
• Collaboration: Working effectively within a team, sharing feedback, and integrating creative with marketing strategies.
• Efficiency: Producing high volumes of creative assets accurately and on time, supported by organized asset management.

Collaboration Style:

• The team likely operates with a cross-functional structure, where designers work closely with marketing specialists to achieve campaign goals.
• A culture of constructive feedback and iterative improvement is expected, supporting the continuous optimization of creative assets.
• Knowledge sharing, particularly around design best practices and performance insights, is likely encouraged to foster collective growth.

📝 Enhancement Note: The team culture appears to prioritize results, data, and collaborative problem-solving, which are foundational to successful operations teams.

⚡ Challenges & Growth Opportunities

Challenges:

• High Volume Production: Consistently designing and producing a large number of creative variations for A/B testing while maintaining quality and brand consistency.
• Performance Pressure: The need for creative to directly impact measurable marketing results, requiring a deep understanding of performance marketing principles and user psychology.
• Balancing Creativity and Constraints: Merging bold creative vision with strict brand guidelines and the technical requirements of various digital platforms.
• Rapid Iteration: Adapting quickly to feedback and data insights to iterate on designs in a fast-paced marketing environment.

Learning & Development Opportunities:

• Advanced Digital Design: Deepen expertise in performance-driven creative, A/B testing methodologies, and platform-specific design best practices.
• Motion Graphics & Video: Develop skills in creating animated assets and video content, expanding the range of deliverables.
• UI/UX Principles: Gain a stronger understanding of user interface and user experience design to create more intuitive and engaging digital assets.
• Marketing Strategy: Enhance understanding of broader marketing strategies and how creative contributes to overall GTM success.

📝 Enhancement Note: The challenges presented are typical for roles in performance marketing operations, requiring adaptability, a results-oriented mindset, and a commitment to continuous learning and improvement.

💡 Interview Preparation

Strategy Questions:

• Be prepared to discuss your approach to designing creative for performance marketing and how you ensure your designs drive measurable results.
• Explain your process for creating multiple ad variations for A/B testing, including how you decide which elements to test and how you interpret the results to inform future designs.
• Describe a time you had to balance strict brand guidelines with the need for innovative, attention-grabbing creative. How did you achieve this balance?
• Discuss your experience collaborating with digital marketing channel leads or performance marketers. How do you incorporate their feedback and campaign objectives into your design work?

Company & Culture Questions:

• Research D.R. Horton's current marketing campaigns, target audience, and brand messaging. Consider how your design approach aligns with their objectives.
• Be ready to discuss how you maintain brand consistency while producing a high volume of creative assets for different platforms.
• Articulate how you envision your role contributing to the company's overall marketing success and lead generation efforts.

Portfolio Presentation Strategy:

• Focus on Impact: For each project presented, clearly state the objective, your specific contribution, the design choices made, and the quantifiable results achieved (e.g., improved click-through rates, reduced cost per acquisition).
• Demo A/B Testing: Specifically highlight projects where you designed variations for A/B testing. Show the different versions and explain the rationale behind the variations and the impact of each.
• Tool Demonstration: Be prepared to walk through key aspects of your process using Figma or Adobe Creative Suite, showcasing your proficiency and workflow efficiency.
• Concise Storytelling: Present your projects clearly and concisely, ensuring you cover the key aspects without getting bogged down in excessive detail.

📝 Enhancement Note: The interview process will heavily scrutinize your ability to demonstrate tangible results from your design work, particularly in the context of performance marketing and A/B testing. Your portfolio is your primary tool for showcasing this.

📌 Application Steps

To apply for this Digital Marketing Designer position:

• Submit your application through the provided link on the D.R. Horton Taleo career portal.
• Portfolio Customization: Tailor your portfolio to prominently feature your work in paid digital advertising, A/B testing, and performance marketing. Select projects that clearly demonstrate your ability to drive measurable results and brand consistency.
• Resume Optimization: Ensure your resume highlights keywords related to digital design, performance marketing, specific software proficiencies (Figma, Adobe Creative Suite), and experience in creating high-volume, optimized ad variations. Quantify your achievements with metrics where possible.
• Interview Preparation: Practice presenting your portfolio, focusing on articulating your design process, strategic thinking, and the impact of your creative on marketing objectives. Prepare to discuss your experience with A/B testing and collaborative workflows.
• Company Research: Thoroughly research D.R. Horton, its market position in homebuilding, its target audience, and its current marketing initiatives. Understand their brand voice and how your design skills can contribute to their success.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.