Senior Marketing Designer

📍 Job Overview

Job Title: Senior Marketing Designer

Company: GinkGo Participation II, S.A.

Location: Remote (LATAM)

Job Type: Full-Time

Category: Marketing Operations / Creative Operations

Date Posted: March 09, 2026

Experience Level: 3-5 Years

Remote Status: Fully Remote

🚀 Role Summary

• This role is critical for enhancing the company's visual brand presence across digital channels, focusing on impactful marketing collateral and digital assets.

• The Senior Marketing Designer will be instrumental in translating marketing strategies into compelling visual narratives that resonate with target audiences, particularly within the SaaS and startup sectors.

• This position requires a high degree of proficiency in design software and a proven ability to manage projects from conceptualization through to final execution, ensuring brand consistency and aesthetic quality.

• The designer will play a key role in elevating the user experience on the company's digital platforms, including website and landing pages, through innovative and user-centric design solutions.

📝 Enhancement Note: While the title is "Senior Marketing Designer," the core responsibilities and required tools (Webflow, Figma, Photoshop, After Effects) suggest a strong overlap with Digital Marketing Operations and Creative Operations functions, particularly in asset creation and digital platform design. The emphasis on SaaS and startups indicates a need for design that is agile, scalable, and focused on driving user acquisition and engagement.

📈 Primary Responsibilities

• Design and develop engaging website interfaces, ensuring a seamless and intuitive user experience that aligns with brand guidelines and marketing objectives.

• Create high-impact landing pages optimized for conversion, utilizing design best practices to drive lead generation and customer acquisition.

• Produce a wide range of social media creatives, including static images, GIFs, and short videos, tailored for various platforms to maximize engagement and brand visibility.

• Develop and animate motion graphics and video content for marketing campaigns, explainer videos, and promotional materials, enhancing storytelling and communication effectiveness.

• Collaborate closely with marketing teams to conceptualize and execute visual campaigns, ensuring all creative assets meet strategic goals and deadlines.

• Maintain and evolve the company's visual identity across all digital touchpoints, ensuring consistency and brand recognition.

• Manage design projects from initial brief to final delivery, effectively prioritizing tasks and meeting project timelines in a fast-paced environment.

• Stay abreast of the latest design trends, tools, and technologies, and proactively propose innovative solutions to enhance visual marketing efforts.

📝 Enhancement Note: The responsibilities listed are standard for a Senior Marketing Designer, with a specific focus on digital assets and platforms. The "concept to execution" requirement implies end-to-end ownership of design projects.

🎓 Skills & Qualifications

Education:

Experience:

Required Skills:

• Expert Proficiency in Design Software: Highly skilled in Webflow for web design and development, Figma for UI/UX design and prototyping, Adobe Photoshop for image manipulation and graphic creation, and Adobe After Effects for motion graphics and video editing.

• Digital Design Expertise: Proven ability to design user-friendly and visually appealing websites, landing pages, and digital advertisements.

• Motion Graphics & Video Production: Strong capabilities in creating engaging animations, video content, and motion graphics for marketing purposes.

• Brand Stewardship: Ability to understand and apply brand guidelines consistently across various creative outputs, ensuring brand integrity.

• Communication & Collaboration: Excellent verbal and written communication skills in English, with the ability to articulate design concepts and collaborate effectively with remote teams.

• Project Management: Demonstrated ability to manage multiple projects simultaneously, from concept to completion, with a keen eye for detail and adherence to deadlines.

Preferred Skills:

• Experience with other prototyping tools beyond Figma.

• Familiarity with A/B testing principles for design optimization.

• Basic understanding of SEO principles as they relate to website design and landing page optimization.

• Experience working in an agile development environment.

• Familiarity with content management systems (CMS) beyond Webflow.

📝 Enhancement Note: The emphasis on specific tools like Webflow, Figma, Photoshop, and After Effects is crucial. Candidates must showcase direct experience and portfolio pieces demonstrating proficiency in these specific applications for website design, UI/UX, image editing, and motion graphics. The LATAM-based requirement with excellent English communication suggests a need for candidates who can bridge cultural and linguistic divides while working effectively in a remote, English-speaking environment.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Webflow Design Projects: Showcase at least 2-3 significant website or landing page projects built with Webflow, highlighting responsive design, user flow, and conversion optimization elements.

• Figma UI/UX Case Studies: Include detailed case studies demonstrating UI/UX design process in Figma for web or app interfaces, including wireframing, prototyping, user testing insights (if applicable), and final visual design.

• Motion Graphics & Video Examples: Provide a reel or specific examples of motion graphics and short video content created using After Effects for marketing campaigns, social media, or explainer videos.

• Social Media Creative Showcase: A collection of diverse social media graphics (images, carousels, short videos) demonstrating creativity, platform adaptability, and engagement-driving design.

• Concept to Execution Examples: Highlight projects where you took an idea from initial concept through to final, polished execution, demonstrating your ability to manage the entire design lifecycle.

Process Documentation:

• Candidates may be asked to describe their design process for specific project types (e.g., website redesign, social media campaign asset creation).

• Be prepared to discuss how you approach user research, wireframing, prototyping, iteration, and final asset delivery within your workflow.

• Understanding of how design processes integrate with marketing campaign timelines and technical implementation (e.g., Webflow development handover).

📝 Enhancement Note: A strong portfolio is paramount for this role, acting as the primary evaluation tool. It should not only display aesthetic quality but also demonstrate a clear understanding of design processes, tool proficiency, and the ability to execute designs that meet specific marketing objectives, particularly for SaaS companies.

💵 Compensation & Benefits

Salary Range:

• For a Senior Marketing Designer with 3-5 years of experience, based remotely in LATAM, and proficient in Webflow, Figma, Photoshop, and After Effects, the estimated annual salary range would typically fall between $30,000 - $55,000 USD.

Benefits:

• Remote Work Flexibility: Full-time remote position allowing for work-life balance and geographical flexibility within LATAM.

• Professional Development: Potential opportunities for growth into larger roles, suggesting avenues for career advancement and skill expansion within the company.

• Full-Time Commitment: Offers job security and consistent workload, with the potential for increased responsibilities and compensation over time.

• Contribution to Innovative Companies: Opportunity to work with SaaS companies and startups, contributing to their growth and visual identity.

Working Hours:

• The role requires a full-time commitment, typically aligning with a standard 40-hour work week.

• Flexibility in working hours may be available, but candidates should be prepared to align with core team collaboration times, especially considering potential time zone differences within LATAM and with other global team members.

📝 Enhancement Note: Salary is estimated based on typical rates for remote senior-level design roles in LATAM with the specified technical skills. Benefits are inferred from the "full-time" and "potential to grow" aspects of the job description.

🎯 Team & Company Context

🏢 Company Culture

Industry: The company, GinkGo Participation II, S.A., operates within the technology sector, likely focusing on SaaS (Software as a Service) and startup environments, as indicated by the job requirements. This suggests a dynamic, fast-paced, and innovative industry where visual branding and user experience are critical for market differentiation and customer acquisition.

Company Size: The specific size is not provided, but the presence of an ATS (Applicant Tracking System) and a structured role description implies a growing organization that is formalizing its operations. Working for a company that supports startups suggests a culture of agility and potentially a focus on rapid iteration and growth.

Founded: The founding date is not specified, but the context of supporting startups implies a company that is either a startup itself, an incubator/accelerator, or a service provider to the startup ecosystem.

Team Structure:

• Marketing & Creative Team: The Senior Marketing Designer will likely be part of a broader marketing department, collaborating with marketing managers, content creators, and possibly other designers.

• Cross-Functional Collaboration: Expect to work closely with product teams, engineering (for Webflow implementation), and sales enablement to ensure visual assets support broader business objectives.

• Remote-First Environment: The team is likely distributed geographically, emphasizing asynchronous communication and robust digital collaboration tools.

Methodology:

• Agile Design Principles: Given the startup and SaaS focus, the team likely employs agile methodologies, requiring designers to be adaptable and responsive to changing priorities.

• Data-Informed Design: While not explicitly stated, successful marketing design in tech often relies on data to inform decisions, such as A/B testing landing pages or analyzing social media engagement metrics.

• Iterative Development: Expect a process of continuous improvement, where designs are launched, analyzed, and iterated upon based on performance and feedback.

Company Website: N/A (Provided as null in input)

📝 Enhancement Note: Inferences about company culture are drawn from the explicit mention of "SaaS companies and startups" and the "remote" work arrangement. This suggests a modern, tech-forward culture that values speed, adaptability, and digital proficiency.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a "Senior Marketing Designer," indicating a mid-to-senior level position. It requires a solid foundation of 3-5 years of experience and the ability to work autonomously from concept to execution. This level typically involves taking ownership of design projects and contributing to strategic visual decisions.

Reporting Structure:

• The Senior Marketing Designer will likely report to a Marketing Manager, Creative Director, or Head of Marketing.

Operations Impact:

• The designer's work directly impacts the company's brand perception, user engagement, lead generation, and ultimately, its ability to acquire and retain customers in competitive SaaS and startup markets.

Growth Opportunities:

• Leadership Potential: With a proven track record and successful project execution, there's potential to grow into a Lead Designer or Art Director role, managing a team or more complex projects.

• Specialization: Opportunity to deepen expertise in specific areas like UI/UX for SaaS, motion graphics for product marketing, or conversion-focused landing page design.

• Broader Role Expansion: The description mentions "potential to grow into a larger role down the line," which could involve taking on more strategic design responsibilities, contributing to brand strategy, or managing design systems.

📝 Enhancement Note: The "potential to grow into a larger role" is a key indicator of growth opportunities. The "senior" title suggests a path towards leadership or greater strategic influence within the marketing function.

🌐 Work Environment

Office Type: Fully Remote. This means there is no central physical office for this role. Collaboration and communication will be entirely digital.

Office Location(s): Remote within LATAM. This implies that candidates must be legally based in a Latin American country and comfortable working across potentially different time zones within the region.

Workspace Context:

• Digital Collaboration: The environment relies heavily on digital tools for communication, project management, and design collaboration (e.g., Slack, Asana, Figma).

• Autonomy and Self-Management: Remote work requires a high degree of self-discipline, time management, and the ability to work independently without direct supervision.

• Tool-Centric: Access to and proficiency with a robust set of digital design and collaboration tools is essential for productivity and integration within the team.

Work Schedule:

• A standard 40-hour work week is expected.

• While remote, maintaining consistent availability during core business hours (or agreed-upon collaboration hours) is crucial for team synchronization and project progress.

📝 Enhancement Note: The remote nature of the role means the "work environment" is defined by the digital tools used and the candidate's ability to self-manage and collaborate effectively online.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess experience, skills, and alignment with the job requirements.

• Portfolio Review & Technical Interview: A dedicated session to walk through your portfolio, discussing your process, design decisions, and technical proficiency with Webflow, Figma, Photoshop, and After Effects. This may include specific questions about your experience with SaaS companies and startups.

• Skills Assessment/Design Challenge: You may be given a small design task or a hypothetical problem to solve within a limited timeframe to evaluate your design thinking, problem-solving skills, and ability to execute under pressure.

• Cultural Fit & Team Interview: An interview to assess communication skills, collaboration style, and how well you would fit into a remote, potentially fast-paced startup-oriented environment.

• Final Interview: Potentially with a hiring manager or senior leader to discuss the role in more detail and confirm fit.

Portfolio Review Tips:

• Curate Strategically: Select your strongest projects that best showcase your skills in Webflow, Figma, Photoshop, and After Effects, with a focus on digital marketing assets and SaaS/startup contexts.

• Tell a Story: For each project, clearly articulate the problem, your role, the process you followed (emphasizing concept to execution), the tools used, your design decisions, and the outcomes or impact.

• Highlight Tool Proficiency: Explicitly mention and demonstrate your expertise with Webflow, Figma, Photoshop, and After Effects in your project descriptions.

• Showcase Variety: Include examples of website design, landing pages, social media creatives, and motion graphics to demonstrate your versatility.

• Quantify Impact: Where possible, include metrics or results that demonstrate the effectiveness of your designs (e.g., improved conversion rates, increased engagement).

Challenge Preparation:

• Understand the Brief: Carefully analyze any design challenge prompt, identifying the core problem, target audience, and desired outcome.

• Think Out Loud: If a live challenge, articulate your thought process as you work. For take-home challenges, prepare a clear explanation of your approach.

• Focus on Relevance: Tailor your solution to the company's industry and target audience (SaaS, startups).

• Demonstrate Tool Skills: Be ready to show how you would use Figma, Photoshop, or After Effects to execute your solution.

📝 Enhancement Note: The interview process will heavily scrutinize the candidate's portfolio and practical skills with the specified design tools. Candidates should prepare to demonstrate end-to-end design capabilities and a strategic understanding of marketing design within the tech sector.

🛠 Tools & Technology Stack

Primary Tools:

• Webflow: Core for website design and development; expertise in creating responsive, visually appealing, and functional web experiences is essential.

• Figma: Primary tool for UI/UX design, wireframing, prototyping, and collaborative design workflows.

• Adobe Photoshop: Essential for image editing, graphic creation, and preparing assets for web and social media.

• Adobe After Effects: Crucial for creating motion graphics, animations, and video content for marketing campaigns.

Analytics & Reporting:

CRM & Automation:

• Not directly applicable to the design role, but an understanding of how design assets integrate into marketing automation platforms or CRM-driven campaigns can be advantageous.

📝 Enhancement Note: The specified tools (Webflow, Figma, Photoshop, After Effects) are non-negotiable requirements. Proficiency in these tools, especially in combination for web design, UI/UX, and motion graphics, is paramount.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: A drive to produce visually compelling and original designs that capture attention and communicate effectively.

• User-Centricity: A focus on designing experiences that are intuitive, engaging, and meet the needs of the target audience.

• Detail-Oriented: A commitment to precision and quality in all design outputs, ensuring polish and professionalism.

• Agility & Adaptability: Willingness to work in a fast-paced environment, respond to feedback quickly, and iterate on designs as needed, common in startup/SaaS cultures.

• Collaboration: Ability to work effectively with remote team members, share ideas, and contribute positively to team goals.

Collaboration Style:

• Asynchronous Communication: Reliance on tools like Slack and project management software to communicate and collaborate effectively across different time zones.

• Feedback Loops: Openness to constructive criticism and the ability to incorporate feedback from stakeholders to refine designs.

• Proactive Communication: Taking initiative to share progress, ask clarifying questions, and keep collaborators informed about project status.

📝 Enhancement Note: The culture is likely to be modern, digitally native, and focused on efficiency and impact, typical of tech companies and startups. Adaptability and strong communication are key for remote collaboration.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Speed and Quality: In a fast-paced SaaS/startup environment, there's a constant need to deliver high-quality designs quickly. Managing this balance will be a key challenge.

• Remote Collaboration Dynamics: Effectively collaborating and building strong working relationships with a distributed team requires proactive communication and strong interpersonal skills.

• Staying Ahead of Trends: The digital design landscape evolves rapidly; keeping skills sharp and incorporating new trends and technologies into your work will be an ongoing challenge.

• Translating Complex Ideas: Effectively visualizing complex SaaS product features or startup value propositions into clear, compelling designs.

Learning & Development Opportunities:

• Mastering New Tools: Opportunities to learn and become proficient in emerging design tools and technologies relevant to digital marketing and web development.

• Specialized Skill Development: Deepening expertise in areas like advanced motion graphics, UI/UX for specific platforms, or conversion rate optimization (CRO) through design.

• Brand Strategy Contribution: As experience grows, the opportunity to influence and shape the company's overall visual brand strategy.

• Leadership Track: Potential to mentor junior designers or take on lead roles for larger design initiatives.

📝 Enhancement Note: The challenges highlight the dynamic nature of the tech industry and remote work. Growth opportunities are tied to expanding technical skills, strategic input, and potential leadership within the design function.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for designing a new landing page from concept to execution. How do you ensure it's optimized for conversion?" (Focus on Webflow, Figma, user-centricity, and results).

• "How have you used Webflow to create engaging website experiences? Can you walk us through a project where you leveraged its capabilities?" (Demonstrate technical depth and creative application).

• "Tell us about a time you had to create social media creatives for a SaaS product. What were the key considerations, and what was the outcome?" (Highlight understanding of target audience and platform specifics).

Company & Culture Questions:

• "What interests you about working with SaaS companies and startups?" (Demonstrate understanding of the industry and its demands).

• "How do you stay organized and manage your time effectively when working remotely?" (Assess self-management and communication skills).

Portfolio Presentation Strategy:

• Structure Your Walkthrough: Begin with a brief overview of your portfolio, then select 3-4 key projects to discuss in detail.

• Focus on Process and Impact: For each project, clearly explain the problem, your role, your design process (especially concept-to-execution), the tools used (Webflow, Figma, Photoshop, After Effects), your design decisions, and the results.

• Demonstrate Tool Mastery: Be prepared to discuss specific techniques or features you used within the required software.

• Tailor to the Role: Emphasize projects that align with website design, landing pages, social media, and motion graphics for tech companies.

• Be Ready for Questions: Anticipate questions about your design choices, problem-solving abilities, and how you handle feedback.

📝 Enhancement Note: Interview preparation should focus on showcasing practical skills with the specified tools, a strong understanding of the design process from concept to execution, and an ability to articulate how design contributes to business objectives in the SaaS and startup space.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided application link on Riipling.

• Portfolio Customization: Ensure your portfolio prominently features projects demonstrating proficiency in Webflow, Figma, Photoshop, and After Effects, with a clear emphasis on website design, landing pages, social media creatives, and motion graphics. Select examples relevant to SaaS and startup environments.

• Resume Optimization: Tailor your resume to highlight your 3-5 years of marketing design experience, specifically mentioning your expertise with the required software and your background in SaaS/startup environments. Quantify achievements where possible.

• Interview Preparation: Practice walking through your portfolio, articulating your design process (concept to execution), and be ready to discuss your experience with remote collaboration and the specific tools mentioned. Prepare to answer strategic questions about your design approach.

• Company Research: Familiarize yourself with GinkGo Participation II, S.A.'s business model (if discoverable) and the general landscape of SaaS and startup companies to better understand their visual needs and market positioning.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.