Digital Marketing.Associate Graphic Designer and Web Administrator

📍 Job Overview

Job Title: Digital Marketing Associate Graphic Designer and Web Administrator

Company: Bank of Abyssinia

Location: Addis Ababa, Addis Ababa, Ethiopia

Job Type: Full time

Category: Digital Marketing & Operations

Date Posted: February 16, 2026

Experience Level: 2-5 years

Remote Status: On-site

🚀 Role Summary

• Develop and execute data-driven digital marketing strategies to enhance brand awareness, customer engagement, and lead generation.

• Manage Search Engine Optimization (SEO) initiatives and maintain the bank's website for optimal user experience and content accuracy.

• Create and manage engaging content across digital channels, including social media and email marketing campaigns.

• Analyze digital campaign performance using analytics tools, providing actionable insights for continuous improvement and optimization.

📝 Enhancement Note: This role blends core digital marketing responsibilities with web administration and graphic design, suggesting a need for a versatile candidate who can manage multiple facets of the bank's online presence and marketing efforts. The emphasis on data-driven strategies and analytics implies a strong operations component within the marketing function.

📈 Primary Responsibilities

• Develop and implement comprehensive digital marketing strategies, aligning with business objectives to drive brand awareness, customer engagement, and lead generation.

• Execute and optimize paid digital marketing campaigns across platforms such as Google Ads, Facebook, Instagram, and LinkedIn, closely monitoring key metrics like CPC, CTR, and CPA.

• Conduct thorough keyword research and implement both on-page and off-page SEO techniques to improve website rankings and organic search visibility.

• Manage website content, UX/UI, and overall web administration to ensure a seamless and optimal user experience for all visitors.

• Create and manage a content calendar for social media platforms, ensuring the development and distribution of engaging, high-quality content that resonates with the target audience.

• Plan, execute, and monitor email marketing campaigns, including the implementation of automation workflows for lead nurturing and customer retention, while analyzing performance metrics.

• Analyze performance data from website, social media, and marketing campaigns using tools like Google Analytics, providing detailed reports and actionable insights for ongoing strategy refinement.

• Coordinate effectively with internal design teams, content creators, and external vendors to ensure the successful execution of all digital marketing initiatives.

📝 Enhancement Note: The breadth of responsibilities suggests a role that requires proactive engagement and a strong understanding of the entire digital marketing lifecycle, from strategy development to execution and analysis. The inclusion