Digital Graphic Designer (Paid Social / Meta & TikTok)

📍 Job Overview

Job Title: Digital Graphic Designer (Paid Social / Meta & TikTok)
Company: Soar With Us
Location: Italy
Job Type: CONTRACTOR
Category: Performance Marketing Operations / Creative Operations
Date Posted: 2026-02-06
Experience Level: 2-5 Years
Remote Status: Remote Solely

🚀 Role Summary

• This role focuses on the creation, iteration, and scaling of high-converting paid social creatives specifically for Meta and TikTok platforms, aligning with performance marketing objectives.
• You will be responsible for designing and editing a high volume of ad variations, including static, motion, and UGC-style content, to support rigorous creative testing and optimization strategies.
• The position requires a deep understanding of performance marketing principles, user behavior on social platforms, and the ability to translate data insights into effective creative assets.
• Collaboration with cross-functional teams, including Art Directors, strategists, and media buyers, is crucial to ensure creative output directly supports account performance and conversion goals.

📝 Enhancement Note: This role is explicitly performance-driven, focusing on conversion metrics (CTR, CPA) rather than general brand design. The emphasis on "paid social creative" and "performance-first" indicates a need for operations professionals who understand the direct link between creative execution and measurable business outcomes within a marketing context.

📈 Primary Responsibilities

• Design, edit, and iterate a high volume of paid social ad creatives for Meta and TikTok, with a primary focus on performance metrics such as Click-Through Rate (CTR), Cost Per Acquisition (CPA), and overall conversion rates.
• Develop multiple creative angles, formats, and messaging variations for each concept to facilitate robust A/B testing and creative scaling efforts.
• Transform strategic briefs, performance insights, and raw creator footage into compelling, conversion-focused advertisements with speed and efficiency.
• Adapt and enhance User-Generated Content (UGC) into native-looking, high-performing paid social advertisements, incorporating elements like subtitles, overlays, and clear calls-to-action (CTAs).
• Proactively apply performance insights and data analytics to refine creative output, combat ad fatigue, and continuously improve campaign effectiveness.
• Collaborate closely with the Art Director, performance strategists, and media buyers to ensure creative strategies are tightly aligned with account objectives and media buying plans.
• Clearly present creative work, articulate the strategic rationale behind design choices, and refine creatives based on feedback, performance data, and market trends.
• Support internal marketing initiatives, including the development of pitch decks, performance reports, and client presentations, as required.
• Assist in maintaining and evolving the agency’s visual standards and creative playbook in alignment with evolving performance goals and industry best practices.

📝 Enhancement Note: The responsibilities highlight a dynamic, iterative process common in performance marketing operations. The emphasis on "high-volume ad variations," "creative testing," and "combating ad fatigue" suggests a need for efficiency, process management, and data-driven decision-making capabilities beyond traditional graphic design.

🎓 Skills & Qualifications

Education: A degree in Graphic Design, Marketing, or a related field is considered a plus but is not essential. Practical experience and a strong portfolio are prioritized.
Experience: 2+ years of direct experience designing paid social or performance-focused ad creatives, with a proven track record of working with Meta and/or TikTok platforms for Direct-to-Consumer (D2C) brands.

Required Skills:

• Digital Graphic Design Proficiency: Expertise in creating visually compelling static and motion graphics for digital platforms.
• Paid Social Expertise: Hands-on experience designing and optimizing creatives specifically for Meta (Facebook, Instagram) and TikTok advertising platforms.
• Performance Marketing Acumen: A strong understanding of performance marketing principles, including conversion optimization, CTR, CPA, and creative testing methodologies.
• UGC Content Adaptation: Experience in editing and repurposing User-Generated Content (UGC) into effective paid social ads, incorporating pacing, subtitles, overlays, and CTAs.
• Design Software Proficiency: Demonstrated skill in industry-standard design tools such as Adobe Creative Suite (Photoshop, Illustrator) and/or Figma.
• Agile Production Capability: Ability to produce multiple creative iterations and high-volume ad variations quickly in a fast-paced, deadline-driven environment.
• Portfolio Excellence: A strong, relevant portfolio showcasing successful paid social ad creatives and demonstrated impact.
• Communication & Presentation Skills: Excellent verbal and written communication skills, with the confidence to present creative ideas and rationale effectively to stakeholders.
• Detail Orientation: High attention to detail and a commitment to delivering polished, performance-driven creative output.
• English Fluency: Fluent written and spoken English is mandatory for effective communication.

Preferred Skills:

• Motion Graphics/Video Editing: Experience with video editing software (e.g., Adobe Premiere Pro, After Effects) for creating short-form video ads.
• Creative Testing Frameworks: Familiarity with structured approaches to creative testing, including hypothesis generation and result analysis.
• D2C E-commerce Experience: Deeper understanding of the D2C e-commerce landscape and consumer behavior within this sector.
• Data Analysis Tools: Basic familiarity with analytics platforms to interpret creative performance data.

📝 Enhancement Note: The emphasis on "performance-focused," "creative testing," and "high-volume ad variations" suggests that candidates with a systematic, data-informed approach to creative development will be highly valued. Proficiency in tools beyond static design, such as video editing, will be a significant advantage.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Paid Social Creative Showcase: A significant portion of the portfolio must feature examples of paid social ad creatives specifically designed for Meta and TikTok, demonstrating a clear understanding of platform nuances and performance objectives.
• Performance Metrics Integration: Include case studies or examples where creative work is directly linked to measurable performance improvements (e.g., increased CTR, reduced CPA, higher conversion rates). Quantifiable results are highly valued.
• Iterative Design Examples: Showcase examples of how concepts were iterated upon to achieve better performance, demonstrating a process of testing, learning, and optimization.
• UGC Adaptation Examples: Provide clear examples of how raw UGC footage was transformed into polished, effective paid social ads, highlighting the application of subtitles, overlays, and CTAs.
• Tool Proficiency Demonstration: While not explicitly stated, the portfolio should implicitly demonstrate proficiency in the required design tools (Adobe Creative Suite, Figma).

Process Documentation:

• Workflow Efficiency: Candidates should be prepared to discuss their process for managing high-volume creative production, including how they organize assets, manage feedback loops, and ensure timely delivery of multiple iterations.
• Creative Brief Interpretation: Demonstrate an ability to translate client briefs, performance insights, and raw data into actionable creative strategies and design execution.
• Performance Feedback Integration: Be ready to explain how performance data and feedback from media buyers and strategists are incorporated into subsequent creative iterations to drive continuous improvement.

📝 Enhancement Note: The portfolio is critical for this role, serving as the primary evidence of a candidate's ability to deliver performance-driven creatives. Applicants should focus on showcasing their process, iterative capabilities, and quantifiable results rather than just aesthetics.

💵 Compensation & Benefits

Salary Range: $1,600 – $2,000 USD per month. This range is based on experience and performance.
Benefits:

• Bonus incentives and annual salary reviews, providing opportunities for increased compensation based on individual and company performance.
• Extra holiday: Your birthday is given as an additional paid day off.
• Structured training and development programs tailored to individual growth and skill enhancement.
• Opportunity to build a strong portfolio by working with ads for industry-leading e-commerce brands.
• Collaboration with a world-class, high-performance team and a creative, global network of supportive peers.

Working Hours: The role adheres to a UK Schedule, typically 09:00 - 17:00 or 10:00 - 18:00 GMT. This implies approximately 8 hours per day, totaling around 40 hours per week, with flexibility for remote work within these timeframes.

📝 Enhancement Note: The salary is presented in USD for a role based in Italy, likely due to the company's international structure or client base. This is common for contract roles with global agencies. The benefits package, while not extensive, focuses on performance-based rewards and professional development, aligning with the role's nature.

🎯 Team & Company Context

🏢 Company Culture

Industry: Performance Creative Agency for eCommerce Brands. Hambi Media Ltd (operating as Soar With Us) specializes in creating high-impact advertising creatives that drive conversions for Direct-to-Consumer (D2C) brands. Company Size: Over 40+ "A-Players." This indicates a lean, high-performance team environment where individual contributions are highly visible and valued. Founded: While the founding date is not specified, the company highlights its rapid growth, being named the #1 independent Meta agency in 2025 and receiving nominations for prestigious awards, suggesting a dynamic, innovative, and results-oriented culture.

Team Structure:

• Paid Social Creative Focus: The role sits within the Paid Social Creative function, reporting to an Art Director.
• Cross-Functional Collaboration: Close collaboration is expected with Art Directors, Performance Strategists, and Media Buyers, indicating a highly integrated GTM operations approach.
• Agile & Iterative: The agency's success is built on rapid creative iteration and testing, suggesting a culture that embraces experimentation and data-driven adjustments.

Methodology:

• Performance-First Approach: All creative work is designed to achieve specific performance metrics (CTR, CPA, conversions).
• Data-Driven Optimization: Insights from ad spend, performance data, and user behavior are actively used to inform and refine creative output.
• Integrated Services: The agency offers design, production, strategy, and UGC under one roof, promoting a holistic view of creative effectiveness.

Company Website: soarwithus.co

📝 Enhancement Note: The company culture is clearly geared towards high achievers ("A-Players") in a fast-paced, performance-driven environment. The focus on specific platforms (Meta, TikTok) and D2C brands suggests a specialized and metric-oriented operational approach.

📈 Career & Growth Analysis

Operations Career Level: This role represents an intermediate level within Creative Operations or Performance Marketing Operations. It requires specialized skills in digital graphic design for paid social and a solid understanding of performance marketing principles, moving beyond general graphic design into a results-oriented function. Reporting Structure: The Digital Graphic Designer reports directly to the Art Director, indicating a clear hierarchy within the creative team. Collaboration extends to strategists and media buyers, suggesting cross-functional team integration. Operations Impact: The role has a direct and measurable impact on the success of client campaigns by creating high-converting ad creatives. This directly influences key performance indicators such as customer acquisition cost (CPA), return on ad spend (ROAS), and overall revenue generated for D2C brands.

Growth Opportunities:

• Specialization Advancement: Opportunity to deepen expertise specifically in paid social creative for Meta and TikTok, becoming a specialist in a high-demand area of performance marketing.
• Skill Development: Structured training and development programs are offered, allowing for the enhancement of design skills, understanding of performance marketing, and potentially motion graphics or video editing.
• Portfolio Building: The chance to build a robust professional portfolio by working on campaigns for leading e-commerce brands, which can open doors to senior creative roles or management positions within performance marketing agencies.
• Career Progression: As a fast-growing agency, there are implied opportunities for advancement into senior designer roles, creative lead positions, or even management roles within the creative operations or performance marketing departments.

📝 Enhancement Note: This role is positioned as a specialized track within creative operations, focusing on measurable outcomes. Growth is likely tied to demonstrable improvements in creative performance and the ability to handle increasing volumes and complexity of campaigns.

🌐 Work Environment

Office Type: Fully remote, allowing for flexibility in work location within Italy. Office Location(s): Remote within Italy. The working hours are aligned with the UK GMT schedule (09:00 - 17:00 / 10:00 - 18:00 GMT), meaning candidates must be able to work during these specific hours.

Workspace Context:

• Remote Collaboration: The role requires strong remote collaboration skills, utilizing digital tools for communication, file sharing, and project management.
• Performance-Oriented Tools: Access to and proficiency with digital design software (Adobe Creative Suite, Figma) and potentially project management tools are essential.
• Team Interaction: While remote, there's an emphasis on working with a "creative, global team with supportive peers," suggesting opportunities for virtual interaction and knowledge sharing.

Work Schedule: Adherence to UK GMT working hours (09:00-17:00 / 10:00-18:00 GMT) is mandatory, indicating a structured remote work environment rather than completely asynchronous work.

📝 Enhancement Note: While fully remote, the adherence to specific GMT working hours is a key operational constraint. Candidates must be comfortable structuring their workday to align with UK business hours, facilitating real-time collaboration with the core team.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Application Review: Screening will focus on submitted portfolios and resumes to assess relevant experience in paid social creative and performance marketing.
• Portfolio Presentation: Candidates will likely be asked to present their portfolio, discussing specific projects, design choices, and the performance outcomes achieved. This is a critical stage.
• Skills Assessment/Challenge: A practical design challenge focused on creating a performance-driven ad concept for a given brief may be administered. This will test speed, creativity, and understanding of performance principles.
• Art Director/Team Interview: An interview with the Art Director and potentially other team members to assess cultural fit, communication skills, understanding of the agency's methodology, and collaboration potential.
• Final Review: Discussions around salary expectations, contract terms, and confirmation of availability during GMT working hours.

Portfolio Review Tips:

• Highlight Performance: Curate your portfolio to prominently feature paid social ad creatives and clearly articulate the performance results (CTR, CPA, conversion rates) achieved for each. Use quantifiable data.
• Showcase Iteration: Include examples demonstrating how you iterated on creative concepts based on performance data or feedback to improve outcomes.
• Demonstrate Platform Understanding: Ensure your examples clearly show an understanding of Meta and TikTok ad formats, best practices, and native user experiences.
• Include UGC Examples: Showcase your ability to transform raw UGC footage into compelling, conversion-focused ads.
• Tell the Story: For each project, briefly explain the brief, your creative process, the challenges faced, and the impact of your work.
• Conciseness is Key: Focus on quality over quantity. Select your strongest, most relevant pieces that align with the job description.

Challenge Preparation:

• Understand the Brief: Carefully analyze any design challenge brief, focusing on the target audience, platform, and desired performance outcome.
• Think Performance First: Approach the challenge with a "performance-first" mindset, considering hooks, CTAs, and conversion pathways.
• Rapid Ideation: Be prepared to quickly generate multiple concepts and variations.
• Justify Your Choices: Be ready to articulate the strategic reasoning behind your design decisions, linking them to performance goals.

📝 Enhancement Note: The interview process heavily emphasizes the portfolio and practical application of performance marketing principles. Candidates should prepare to rigorously defend their creative choices with data and demonstrate an understanding of how design directly drives business results in paid social.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Proficiency in Photoshop and Illustrator is essential for creating static and graphic elements.
• Figma: Experience with Figma is also listed as a requirement, indicating its use for collaborative design and potentially prototyping.
• Video Editing Software (Preferred): While not explicitly required, familiarity with tools like Adobe Premiere Pro or After Effects would be highly beneficial for creating motion and UGC-style video ads.

Analytics & Reporting:

• While specific analytics tools aren't listed, a strong understanding of interpreting performance metrics from Meta Ads Manager and TikTok Ads Manager is implicitly required. Candidates should be comfortable using these platforms to gather insights for creative iteration.

CRM & Automation:

• Not directly relevant to this design role, but understanding how creatives feed into broader marketing automation and CRM strategies for D2C brands is an advantage.

📝 Enhancement Note: The core technical requirements revolve around design software. However, a candidate's ability to use these tools to achieve specific performance outcomes, informed by ad platform analytics, is paramount.

👥 Team Culture & Values

Operations Values:

• Performance Driven: A strong emphasis on achieving measurable results (CTR, CPA, conversions) through creative execution.
• Data-Informed: Valuing insights derived from performance data to guide creative decisions and optimizations.
• Agile & Iterative: Embracing a fast-paced environment that requires continuous testing, learning, and refinement of creative assets.
• Collaborative: Working effectively within a team of creatives, strategists, and media buyers to achieve shared goals.
• Client-Focused: Dedication to helping D2C brands scale and succeed through effective advertising.

Collaboration Style:

• Cross-Functional Integration: Designers are expected to work closely with Art Directors, Strategists, and Media Buyers, requiring clear communication and alignment on campaign objectives.
• Feedback-Oriented: A culture where creative work is presented, reviewed, and refined based on constructive feedback and performance results.
• Proactive Contribution: Encouraging team members to share insights, suggest new creative approaches, and contribute to the agency's overall success.

📝 Enhancement Note: The culture is geared towards high-achieving individuals who thrive in a dynamic, results-oriented environment. Collaboration is key, but it's within a framework of driving measurable performance improvements for clients.

⚡ Challenges & Growth Opportunities

Challenges:

• High-Volume Production Demands: The need to produce a large number of creative variations quickly can be demanding and requires efficient workflow management.
• Constant Iteration & Testing: The performance-first model means creatives are frequently tested and iterated upon, requiring adaptability and a willingness to evolve designs based on data.
• Balancing Creativity with Performance: The primary challenge is to create visually engaging ads that also meet strict performance objectives, often requiring a shift from purely aesthetic considerations to data-driven design.
• Ad Fatigue Management: Creatively finding new angles and formats to keep audiences engaged and prevent ad fatigue across Meta and TikTok platforms.

Learning & Development Opportunities:

• Specialized Skill Enhancement: Deepen expertise in paid social creative for Meta and TikTok, becoming a go-to expert in this niche.
• Performance Marketing Insights: Gain a deeper understanding of performance marketing strategies, analytics, and how creative directly impacts ROI.
• Industry Best Practices: Stay abreast of the latest trends, features, and best practices for creative on leading social media platforms.
• Portfolio Growth: Build a strong portfolio with impactful work for successful D2C brands, enhancing future career prospects.

📝 Enhancement Note: The challenges are directly linked to the performance-driven nature of the role. Growth opportunities are geared towards specializing in a high-demand area of digital marketing and developing a strong, results-oriented professional profile.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for creating high-converting paid social ads for Meta and TikTok." (Focus on your workflow, iteration, and data integration.)
• "How do you approach developing multiple creative variations for testing purposes?" (Highlight your ideation process and understanding of A/B testing.)
• "Walk us through a successful paid social campaign where your creative work significantly impacted performance metrics like CTR or CPA. What was your role and what were the results?" (Prepare a specific case study with quantifiable data.)
• "How do you adapt User-Generated Content (UGC) into effective paid social ads?" (Explain your approach to editing, pacing, and adding native elements.)

Company & Culture Questions:

• "What interests you about working for a performance creative agency focused on D2C brands?" (Show understanding of their niche and business model.)
• "How do you handle feedback on your creative work, especially if it's critical?" (Demonstrate resilience and a collaborative, data-driven approach to improvement.)
• "How do you stay updated on the latest trends and best practices for Meta and TikTok ads?" (Highlight your proactive learning habits.)
• "Describe your experience working within a remote team environment and adhering to specific working hours." (Confirm your ability to manage time and collaborate effectively remotely.)

Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, clearly state the objective, your role, the creative solution, the performance results (with numbers!), and your key learnings.
• Emphasize Performance: Don't just show pretty pictures; explain why your designs worked from a performance perspective. Use data to back up your claims.
• Showcase Iteration: If possible, present examples of how you iterated on a concept based on feedback or performance data to achieve a better outcome.
• Highlight Platform Specificity: Demonstrate that you understand the nuances of Meta and TikTok and how your designs are tailored to these platforms.
• Be Concise and Engaging: Practice your presentation to be clear, engaging, and within any time limits. Be ready to answer questions about your process and decisions.

📝 Enhancement Note: Interview preparation should focus on demonstrating a deep understanding of performance marketing principles, a data-driven approach to creative, and the ability to execute rapidly in a collaborative, remote setting. The portfolio is the centerpiece of this process.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on Workable.
• Portfolio Customization: Ensure your portfolio prominently features your best paid social ad creatives for Meta and TikTok. Quantify performance results wherever possible and highlight examples of creative iteration and UGC adaptation.
• Resume Optimization: Tailor your resume to highlight keywords such as "Paid Social," "Meta Ads," "TikTok Ads," "Performance Marketing," "Creative Testing," "UGC Content," "Adobe Creative Suite," and "Figma." Clearly state your years of experience in designing performance-focused ad creatives.
• Interview Preparation: Practice presenting your portfolio, articulating the performance impact of your work, and preparing for potential design challenges that focus on speed and conversion optimization. Be ready to discuss your experience working within GMT hours.
• Company Research: Thoroughly research Hambi Media Ltd (Soar With Us) and their work with D2C brands. Understand their performance-first methodology and their position in the market.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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