Digital Graphic Designer (Paid Social / Meta & TikTok)

📍 Job Overview

Job Title: Digital Graphic Designer (Paid Social / Meta & TikTok) Company: Soar With Us Location: Malaysia Job Type: CONTRACTOR Category: Marketing & Design Operations Date Posted: 2026-02-06 Experience Level: 2-5 Years Remote Status: Remote Solely

🚀 Role Summary

• This role is focused on the performance-driven creation and iteration of digital ad creatives, specifically for Meta and TikTok paid social campaigns, rather than general brand design.
• The position demands a deep understanding of performance marketing principles and the ability to translate these into visually compelling and conversion-optimized ad content.
• Success will be measured by the ability to produce high-volume, high-converting creatives that drive key performance indicators such as Click-Through Rate (CTR) and Cost Per Acquisition (CPA).
• Collaboration with a performance-focused marketing team, including Art Directors, strategists, and media buyers, is crucial for aligning creative output with campaign objectives and combating ad fatigue.

📝 Enhancement Note: While the job title is "Digital Graphic Designer," the description strongly emphasizes "Paid Social Creative," "Performance Marketing," and "creating ads designed to sell," indicating a specialized role within marketing operations rather than a traditional graphic design position. The focus is on conversion optimization and rapid iteration for paid media channels.

📈 Primary Responsibilities

• Design, edit, and iterate paid social ad creatives for Meta and TikTok platforms with a primary focus on performance metrics (e.g., CTR, CPA, conversion rates).
• Develop multiple creative angles, formats, and messaging variations per concept to support robust creative testing and scaling strategies.
• Transform creative briefs, performance insights, and raw footage into conversion-focused advertisements with speed and efficiency.
• Adapt and enhance User-Generated Content (UGC) into native-looking, high-performing paid social ads through editing, adding subtitles, overlays, and clear Calls-to-Action (CTAs).
• Proactively apply performance insights and creative testing feedback to refine existing creatives and mitigate ad fatigue for ongoing campaigns.
• Collaborate closely with the Art Director, performance strategists, and media buyers to ensure creative output is strategically aligned with account performance goals.
• Clearly present creative work and effectively refine creatives based on feedback and measured results.
• Assist in the development of internal marketing materials, such as pitch decks, reports, and presentations, as needed.
• Contribute to maintaining and evolving the agency’s visual standards and creative best practices, always in alignment with performance objectives.

📝 Enhancement Note: The responsibilities highlight a dynamic, iterative process heavily reliant on data feedback and rapid execution, characteristic of performance marketing operations. The emphasis is on continuous improvement and optimization, not just static creative production.

🎓 Skills & Qualifications

Education: A degree in Graphic Design or a related field is considered a plus, but not essential. The emphasis is on practical experience and demonstrable skills.

Experience: 2+ years of experience designing paid social or performance-focused ad creatives.

Required Skills:

• Proven hands-on experience with Meta and/or TikTok paid social ad creation for D2C brands.
• Strong understanding of performance marketing principles, including A/B testing, conversion optimization, and key metrics (CTR, CPA).
• Experience working with UGC-style content, including pacing, subtitles, overlays, and CTAs, to create native-feeling ads.
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator) and/or Figma for design and editing tasks.
• Ability to produce multiple creative iterations quickly in a fast-paced, high-volume environment.
• A strong, up-to-date portfolio showcasing paid social ad work and performance results.
• Excellent communication skills and confidence in presenting creative ideas and rationale.
• High attention to detail and a commitment to producing polished, performance-driven output.
• Fluent English (written and spoken) for clear communication with the global team.

Preferred Skills:

• Experience with short-form video editing and motion graphics for ad creatives.
• Familiarity with other paid advertising platforms and their creative requirements.
• An understanding of D2C eCommerce brand strategies and consumer behavior.
• Experience with Asana or similar project management tools for workflow tracking.

📝 Enhancement Note: The requirements emphasize practical skills and a results-oriented mindset over formal education, aligning with the performance-driven nature of the role. The portfolio is explicitly called out as a crucial demonstration of expertise.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 10-15 diverse paid social ad examples (static, motion, UGC-style edits) for Meta and TikTok.
• Include case studies or specific examples of how your creatives drove measurable performance improvements (e.g., increased CTR, reduced CPA, higher conversion rates).
• Demonstrate the ability to create multiple iterations of a single ad concept, highlighting your approach to testing and optimization.
• Clearly articulate your creative process, from brief interpretation to final output, and the strategic thinking behind your design choices for performance.

Process Documentation:

• While formal process documentation isn't a primary deliverable, the ability to articulate your design process for performance creatives is critical during interviews.
• Be prepared to discuss your workflow for quickly generating variations and adapting UGC content.
• Demonstrate how you incorporate performance data and feedback into your iterative design process.

📝 Enhancement Note: The portfolio is the key artifact for demonstrating suitability. It needs to go beyond aesthetic appeal to prove an understanding of performance marketing principles and a track record of delivering results.

💵 Compensation & Benefits

Salary Range: $1,600 – $2,000 USD per month, based on experience and performance.

Benefits:

• Bonus incentives tied to performance, offering potential for increased earnings.
• Annual salary reviews to ensure compensation remains competitive and reflects growth.
• Structured training and development programs tailored to enhance skills and career progression within performance creative.
• Extra holiday: Your birthday off, contributing to work-life balance.
• Opportunity to build a strong portfolio with ads for industry-leading D2C eCommerce brands.

Working Hours: Approximately 35 hours per week, adhering to a UK Schedule (09:00 - 17:00 or 10:00 - 18:00 GMT). While remote, adherence to these core hours is expected for team collaboration.

📝 Enhancement Note: The salary range is competitive for a contract role of this nature in many global markets, especially considering the specialization. The benefits package, while not extensive, focuses on performance-based rewards and professional development, fitting for a growth-oriented agency. The GMT working hours are a crucial detail for candidates to consider regarding time zone overlap.

🎯 Team & Company Context

🏢 Company Culture

Industry: Performance Creative Agency, specializing in eCommerce and D2C brands within the digital advertising sector. Company Size: 40+ employees, indicating a mid-sized, agile agency environment with a focus on specialization. Founded: Hambi Media Ltd (operating as Soar With Us) is a fast-growing agency, implying a dynamic and evolving culture. Recent recognition as the #1 independent Meta agency and a Meta's Creative Diversity Award nomination highlight a commitment to excellence and innovation.

Team Structure:

• The role reports to an Art Director, suggesting a hierarchical creative structure.
• Collaboration is expected with strategists and media buyers, indicating cross-functional team integration.
• The team is described as "A-Players," "high-performance," and "creative, global," suggesting a culture of excellence, expertise, and diverse perspectives.

Methodology:

• Performance-first approach: All creative output is geared towards driving measurable results (CTR, CPA, conversions).
• Data-driven iteration: Insights from performance data are used to inform and refine creative work continuously.
• Agile production: The ability to produce high-volume, varied creatives rapidly is a core operational requirement.
• Specialization: Focus on paid social creative for Meta and TikTok, not general branding.

Company Website: soarwithus.co

📝 Enhancement Note: The company culture is clearly defined as performance-driven, agile, and specialized. Success is tied to tangible results, and the team comprises high-caliber individuals focused on scaling D2C brands through effective paid social creative.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a specialist individual contributor focusing on Paid Social Creative Execution. It's a step beyond junior design but not yet a management role. The focus is on deep skill development within a niche.

Reporting Structure: The designer will report directly to an Art Director, who likely provides creative direction, feedback, and performance analysis on the work produced. This provides a clear line of mentorship.

Operations Impact: The role has a direct and significant impact on campaign performance. By creating high-converting creatives, this designer will directly influence the client's ROI, customer acquisition costs, and overall ad spend efficiency. This is a critical function within performance marketing operations.

Growth Opportunities:

• Specialization in Paid Social Creative: Develop deep expertise in what makes ads convert on Meta and TikTok, becoming a go-to specialist.
• Portfolio Expansion: Gain experience working with a diverse range of successful D2C brands, significantly enhancing professional and portfolio value.
• Performance Insight Integration: Learn to leverage data analytics and media buyer feedback to continuously improve creative strategies.
• Potential for Senior/Lead Creative Roles: As the agency grows and the individual demonstrates consistent high performance, opportunities for lead creative positions or specialized roles (e.g., motion graphics specialist) may arise.
• Structured Training: Access to tailored development programs to hone skills in performance creative and relevant tools.

📝 Enhancement Note: This role offers a clear path for specialization in a high-demand area of digital marketing operations. The growth is tied to demonstrable performance and skill mastery within the paid social creative domain.

🌐 Work Environment

Office Type: Fully Remote. This role operates within a distributed global team structure.

Office Location(s): While the company is UK-based (Hambi Media Ltd), this specific role is open to candidates in Malaysia, emphasizing a global talent pool and remote-first approach.

Workspace Context:

• Collaborative Digital Environment: Expect regular communication via digital platforms (e.g., Slack, email, project management tools) with team members across different time zones.
• Performance-Centric Tools: Access to design software (Adobe Creative Suite, Figma) and likely internal tools for asset management and project tracking.
• Cross-functional Interaction: Opportunities to interact with Art Directors, strategists, and media buyers, fostering a collaborative approach to campaign success.

Work Schedule: A commitment to the UK GMT working hours (09:00 - 17:00 or 10:00 - 18:00 GMT) is required. This facilitates real-time collaboration with the UK-based team, even though the role is remote. Candidates must be comfortable working within this schedule.

📝 Enhancement Note: The remote nature of the role is a key benefit, but the requirement to align with GMT working hours is a critical operational constraint that candidates must consider for work-life balance and team integration.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of application, CV, and crucially, the portfolio. Candidates who do not submit a valid portfolio demonstrating paid social ad expertise will likely be screened out.
• Skills Assessment/Portfolio Review: A dedicated session to walk through the portfolio. Be prepared to explain your design process, strategic rationale behind specific ad choices, and the performance results achieved. Expect questions on how you approach creative testing and iteration.
• Practical Exercise (Potential): A short creative challenge to design a specific ad concept or iterate on an existing one, testing speed and understanding of performance principles.
• Cultural & Team Fit Interview: Discussion with the Art Director or other team members to assess communication style, collaboration approach, and alignment with the agency's high-performance culture.

Portfolio Review Tips:

• Curate Strategically: Showcase your best paid social/performance ad work. Prioritize examples that demonstrate conversion-driving capabilities, not just aesthetic appeal.
• Quantify Impact: For each piece or project, explicitly state the platform (Meta, TikTok), the objective (e.g., increase CTR, reduce CPA), and the results achieved. Use numbers and data wherever possible.
• Explain Your Process: Be ready to discuss your workflow for generating hooks, editing UGC, iterating on concepts, and incorporating feedback.
• Highlight D2C Expertise: If you have examples for D2C brands, emphasize them.
• Keep it Concise: Aim for a portfolio that is easy to navigate and digest quickly.

Challenge Preparation:

• If a practical exercise is given, focus on speed, understanding of platform best practices (Meta/TikTok), and incorporating a clear CTA.
• Be prepared to articulate your thought process and how you would optimize the creative further based on initial performance data.

📝 Enhancement Note: The interview process is heavily weighted towards the portfolio and practical application of performance marketing design skills. Candidates must be ready to "show, not just tell" their capabilities.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Proficiency in Photoshop and Illustrator is essential for creating static ads, editing assets, and preparing files.
• Figma: A strong alternative or complementary tool for design and prototyping, especially for collaborative workflows.
• Video Editing Software (Implied): While not explicitly listed, the creation of motion and UGC-style edits suggests familiarity with tools like Adobe Premiere Pro, After Effects, or similar video editing software.

Analytics & Reporting:

• While not directly responsible for analytics, a strong understanding of performance metrics (CTR, CPA, Conversion Rate) derived from platforms like Meta Ads Manager and TikTok Ads Manager is crucial.
• Familiarity with how performance data informs creative iteration is key.

CRM & Automation:

• Not directly relevant to this role's core function, but understanding how paid social campaigns feed into broader marketing funnels (which might involve CRM data) is beneficial.

📝 Enhancement Note: The core technical requirements revolve around design software. However, the application of these tools to achieve specific performance marketing outcomes is paramount, requiring a data-informed approach.

👥 Team Culture & Values

Operations Values:

• Performance Excellence: A relentless focus on achieving and exceeding measurable campaign results.
• Agility & Speed: The ability to adapt quickly, iterate rapidly, and deliver high volumes of creative assets.
• Data-Driven Decision Making: Using performance data as the primary driver for creative optimization and strategy.
• Collaboration: Working effectively within a global, cross-functional team to achieve shared goals.
• Specialization: Developing deep expertise within the niche of paid social creative for Meta and TikTok.

Collaboration Style:

• Cross-functional Integration: Close partnership with Art Directors, strategists, and media buyers to ensure creative aligns with campaign objectives and performance targets.
• Feedback-Driven: Openness to receiving and acting upon constructive feedback from team members and performance data.
• Proactive Communication: Maintaining clear and timely communication within a remote, global team structure, particularly regarding project status and creative performance.

📝 Enhancement Note: The culture is highly results-oriented. Success is measured by impact, and the team values efficiency, collaboration, and a continuous learning mindset driven by data.

⚡ Challenges & Growth Opportunities

Challenges:

• High-Volume Demands: The need to produce a large number of creative variations quickly can be demanding.
• Performance Pressure: Directly contributing to client ROI means creative output is constantly scrutinized for its effectiveness.
• Adapting to Platform Changes: Staying current with the evolving best practices and algorithm updates on Meta and TikTok.
• Time Zone Management: Effectively collaborating with a team operating on GMT hours while based in Malaysia requires careful planning.

Learning & Development Opportunities:

• Mastery of Paid Social Creative: Deepen expertise in what drives conversions on the world's largest social platforms.
• Exposure to Leading D2C Brands: Build a portfolio working with successful, fast-growing eCommerce businesses.
• Performance Marketing Acumen: Develop a strong understanding of campaign strategy, testing methodologies, and data analysis from a creative perspective.
• Global Team Experience: Gain experience working within a diverse, high-performance, remote team.
• Skill Enhancement: Access to structured training to refine design and performance marketing skills.

📝 Enhancement Note: The role offers significant growth in a specialized, in-demand field. The challenges are inherent to a high-performance, results-driven environment, providing ample opportunity for professional development through hands-on experience.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for developing a "scroll-stopping" hook for a Meta/TikTok ad."
• "How do you approach creating multiple variations of an ad concept to support A/B testing?"
• "Walk me through a piece in your portfolio that significantly improved a key performance metric (e.g., CTR, CPA). What was your role, and what were the results?"
• "How do you balance creative aesthetics with the hard requirements of performance marketing?"
• "How would you adapt a piece of UGC footage into a high-converting paid social ad?"

Company & Culture Questions:

• "What appeals to you about specializing in paid social creative rather than general graphic design?"
• "How do you stay updated on trends and best practices for Meta and TikTok advertising?"
• "Describe your experience working in a remote, globally distributed team."
• "How do you handle constructive criticism or feedback on your creative work?"

Portfolio Presentation Strategy:

• Focus on Performance: For each portfolio piece, emphasize the objective, your contribution, the creative strategy, and the quantifiable results.
• Tell a Story: Explain the "why" behind your design choices and how they were intended to drive performance.
• Demonstrate Iteration: If possible, show examples of how a creative evolved based on performance data or feedback.
• Be Concise and Clear: Present your work efficiently, anticipating questions about your process and impact.

📝 Enhancement Note: Interviewers will be looking for a candidate who understands the nuances of performance marketing creative, can articulate their process, and demonstrate a track record of delivering results. The portfolio is the primary tool for this demonstration.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on Workable.
• Customize your resume to highlight your experience in paid social creative, performance marketing, Meta/TikTok ads, and relevant design tools. Quantify achievements whenever possible.
• Prepare your portfolio meticulously. Ensure it clearly showcases your paid social ad work for D2C brands, includes performance metrics, and demonstrates your iterative process. Be ready to walk through it confidently.
• Research Soar With Us (Hambi Media Ltd). Understand their client base (D2C eCommerce), their recognition (Meta agency awards), and their performance-driven ethos.
• Practice articulating your creative process and how you translate performance insights into effective ad creatives. Be prepared for questions about your approach to testing and iteration.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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