Digital Graphic Designer

📍 Job Overview

Job Title: Digital Graphic Designer

Company: Smart LLC (Operating as Chemical Guys)

Location: Torrance, California, United States

Job Type: Full-Time

Category: Creative & Media / Marketing / Art & Design

Date Posted: March 05, 2026

Experience Level: 5+ Years Professional Experience

Remote Status: On-site

🚀 Role Summary

• This role is pivotal in bridging the gap between high-impact digital marketing initiatives and tactile product packaging design for a prominent automotive care brand.

• The Digital Graphic Designer will be instrumental in driving conversion rates on e-commerce platforms, particularly Amazon, through compelling visual content.

• A key responsibility involves shaping the physical brand experience by creating innovative and compliant product packaging.

• The position requires a blend of conceptual thinking, technical execution in design software, and a keen understanding of brand consistency across diverse media.

📝 Enhancement Note: The raw input describes a "Digital Graphic Designer" role but the company description and responsibilities clearly indicate a strong focus on e-commerce visual merchandising (especially Amazon) and physical product packaging. This enhancement emphasizes these dual functions, which are critical for operations-minded candidates seeking roles that directly impact revenue and product lifecycle. The "Smart LLC" entity likely serves as a parent or holding company, with "Chemical Guys" being the operating brand where the work will be performed.

📈 Primary Responsibilities

• Develop and execute visually engaging digital assets for e-commerce platforms, including Amazon carousel images, A+ Content, Brand Stores, and sponsored ad creative.

• Design and produce high-converting digital marketing materials for email campaigns, paid social media advertisements, and website homepage features.

• Lead the design process for product packaging, encompassing labels, cartons, kits, bundles, and in-store displays (PDQs), ensuring adherence to brand guidelines and regulatory requirements.

• Prepare print-ready production files by creating dieline-based layouts, collaborating with production teams, and ensuring accurate color management and material specifications.

• Analyze performance data from digital platforms and collaborate with content managers to iterate and optimize creative assets for improved click-through rates (CTR), conversion rates (CVR), and overall customer engagement.

• Maintain brand consistency across all digital and physical touchpoints, while also identifying opportunities for visual identity evolution where appropriate.

• Partner cross-functionally with social media, video production, and broader marketing teams to ensure a cohesive and unified brand message.

• Ensure all digital and packaging designs comply with relevant technical specifications, regulatory requirements, ingredient listings, and industry labeling standards.

📝 Enhancement Note: The core responsibilities have been expanded to detail specific e-commerce assets (carousel, A+ content, Brand Stores) and packaging elements (labels, cartons, PDQs). The emphasis on preparing production-ready files and collaborating with content managers for performance optimization highlights key operational aspects of a design role that directly influences sales and brand perception.

🎓 Skills & Qualifications

Education: While no specific degree is listed, a Bachelor's degree in Graphic Design, Visual Communications, or a related field is often preferred for roles requiring this level of experience and responsibility.

Experience: 5+ years of professional graphic design experience with a proven track record in both digital marketing creative and physical product packaging design.

Required Skills:

• Expert proficiency in Adobe Creative Suite, specifically Photoshop and Illustrator, for creating and manipulating digital and vector graphics.

• Advanced skills in Figma for collaborative design, prototyping, and asset management.

• Demonstrated experience in designing for e-commerce platforms, with a strong understanding of Amazon's visual merchandising requirements (carousel images, A+ Content).

• Proven ability to design and prepare production-ready files for print, including working with dielines and understanding of print processes.

• Strong grasp of typography, layout principles, visual hierarchy, and the application of brand systems across diverse media.

• Exceptional conceptual thinking and creative problem-solving skills to develop compelling visual narratives.

• Excellent written and verbal communication skills, with the ability to articulate design rationale and collaborate effectively with cross-functional teams.

Preferred Skills:

• Understanding of print processes, materials, finishes, and color management best practices for high-quality output.

• Experience with video ad asset creation or templates for Sponsored Brand Videos.

• Familiarity with performance analytics tools and their application in iterating and improving creative effectiveness.

• Knowledge of regulatory requirements and industry labeling standards relevant to consumer goods, particularly in the automotive care sector.

📝 Enhancement Note: The required skills have been detailed to reflect the specific demands of e-commerce and packaging design. The emphasis on Adobe Creative Suite and Figma, along with practical skills like dieline work and print file preparation, are critical for this role's operational output. Preferred skills add value by indicating areas where a candidate could hit the ground running with less ramp-up time.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A robust portfolio is mandatory, showcasing a minimum of 5 years of professional design work.

• Specific sections dedicated to Amazon/e-commerce creative examples, including carousel images, A+ Content layouts, and Brand Store mockups.

• A comprehensive showcase of physical packaging projects, including labels, cartons, kits, and any in-store display (PDQ) designs.

• Print-ready file examples or detailed case studies explaining the production process, dieline usage, and print considerations.

Process Documentation:

• Examples of workflow design for managing multiple digital and packaging projects concurrently, demonstrating prioritization and timeline management.

• Case studies illustrating the process of iterating on designs based on performance analytics and feedback from content managers or marketing teams.

• Documentation of the print production process, from initial dieline creation to final file preparation and vendor communication.

• Evidence of understanding and applying regulatory requirements and industry labeling standards within packaging design projects.

📝 Enhancement Note: As this is a creative role with direct impact on sales and product presentation, a strong portfolio is paramount. This section details what a compelling operations-focused portfolio should contain, emphasizing process documentation and quantifiable results relevant to design impact.

💵 Compensation & Benefits

Salary Range: $70,304 - $75,000 annually.

Benefits:

• Comprehensive health, dental, and vision insurance plans.

• Paid Time Off (PTO) including vacation, sick leave, and holidays.

• Retirement savings plan with potential company match (e.g., 401(k)).

• Employee discounts on Chemical Guys products.

• Opportunities for professional development and training in design software and marketing trends.

• A creative and collaborative work environment within a fast-growing company.

Working Hours: Standard full-time hours, approximately 40 hours per week, with potential for occasional overtime during peak periods or project deadlines.

📝 Enhancement Note: The salary range provided in the input is used directly. Benefits are inferred based on standard offerings for full-time roles in the US, particularly for companies of this nature. The working hours are also directly stated.

🎯 Team & Company Context

🏢 Company Culture

Industry: Automotive Care, E-commerce, Lifestyle Brand. Chemical Guys operates within a dynamic consumer goods sector, blending automotive enthusiast culture with innovative product development and a strong online presence.

Company Size: The provided data does not specify the exact size of "Smart LLC" or "Chemical Guys," but the description "fast-growing brand" and "millions of fans" suggests a mid-to-large size organization with a significant global footprint and substantial operational scale.

Founded: The founding date is not specified, but the company's established presence and international reach imply a history of consistent growth and market penetration.

Team Structure:

• The Digital Graphic Designer will likely be part of a larger Creative or Marketing department.

• This department may include specialists in digital marketing, content creation, video production, and brand management.

• The role involves close collaboration with the Amazon Content team and reporting to a Creative Director or Marketing Manager.

Methodology:

• Data-Driven Design: Utilizing performance analytics from e-commerce platforms (Amazon CTR, CVR) to inform and iterate on design strategies.

• Agile Creative Development: Working in a fast-paced environment that requires quick turnaround times and the ability to manage multiple projects and deadlines effectively.

• Brand Centricity: Maintaining a strong focus on brand guidelines and visual identity across all creative outputs, while also being open to evolving the brand in response to market trends.

Company Website: https://www.chemicalguys.com/

📝 Enhancement Note: Inferred company culture and team structure based on the provided description of Chemical Guys as a "fast-growing brand" with a "passionate global community" and a focus on "car culture, creativity, and community." The operational methodology highlights how design is integrated with performance metrics and brand management.

📈 Career & Growth Analysis

Operations Career Level: This role represents a mid-level to senior position within the graphic design function, specifically focused on revenue-generating channels (e-commerce) and product presentation. It requires specialized skills in digital merchandising and packaging production, indicating a level of responsibility beyond general graphic design.

Reporting Structure: The Digital Graphic Designer will likely report to a Creative Director, Art Director, or a Marketing Manager overseeing e-commerce content. They will collaborate closely with the Amazon Content team and potentially other marketing specialists.

Operations Impact: The work of this designer directly impacts key operational metrics such as online conversion rates, customer acquisition costs (through effective ad creative), brand perception on digital shelves, and the physical product's market appeal. Successful designs contribute to increased sales volume and customer engagement.

Growth Opportunities:

• Specialization: Deepen expertise in e-commerce visual merchandising, Amazon platform optimization, or specific packaging types (e.g., sustainable packaging, advanced structural design).

• Leadership: Transition into a Senior Graphic Designer role, Art Director, or Creative Lead position, managing projects and mentoring junior designers.

• Cross-Functional Movement: Develop skills in broader marketing strategy, brand management, or product development based on project involvement.

• Skill Expansion: Gain experience in areas like UI/UX design for web, motion graphics for digital ads, or advanced print production techniques.

📝 Enhancement Note: This analysis frames the role within an operational context, highlighting its impact on revenue and brand perception. Growth opportunities are tailored to progression within creative operations and design leadership.

🌐 Work Environment

Office Type: The role is explicitly stated as "Torrance, CA onsite," indicating a traditional office-based work environment.

Office Location(s): 3501 Sepulveda Blvd., Torrance, CA 90505. This location in Southern California places the designer within a vibrant hub for creative industries and automotive culture.

Workspace Context:

• The environment is expected to be collaborative, given the emphasis on cross-functional teamwork with Amazon content, social media, and video teams.

• Access to industry-standard design software (Adobe Creative Suite, Figma) and potentially a robust digital asset management system will be crucial.

• Opportunities for interaction with product teams and marketing strategists will provide context for design decisions.

• The workspace likely supports a fast-paced, dynamic creative culture, characteristic of a growing brand like Chemical Guys.

Work Schedule: The standard 40-hour work week will likely involve a mix of focused individual design work and collaborative team meetings, with flexibility managed around project deadlines.

📝 Enhancement Note: The "onsite" requirement is noted, and the workspace context is inferred to support collaborative and fast-paced creative operations, typical of a brand with a strong digital presence.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and mandatory portfolio submission to assess foundational skills and relevant experience.

• Creative Assessment: A portfolio review session where candidates present their work, explain design rationale, and discuss their process for e-commerce and packaging projects. This may include a live design challenge or a take-home assignment.

• Cross-functional Interviews: Meetings with key stakeholders, including members of the Amazon content team, marketing managers, and potentially product managers, to evaluate collaboration style, understanding of business objectives, and brand fit.

• Final Interview: Discussion with the hiring manager or department head to assess overall fit, career aspirations, and strategic thinking.

Portfolio Review Tips:

• Curate Strategically: Select projects that directly align with the job description – strong Amazon/e-commerce examples and compelling packaging designs are essential.

• Showcase Process: For each project, explain your thought process, the problem you were solving, your design solution, and the tools used. Include dielines and print considerations for packaging.

• Quantify Impact: Where possible, include metrics related to your designs, such as increased conversion rates, improved click-through rates, or positive customer feedback.

• Highlight Adaptability: Demonstrate your ability to adapt your style and approach for different platforms (digital vs. print) and audiences.

• Professional Presentation: Ensure your portfolio is well-organized, visually appealing, and easy to navigate.

Challenge Preparation:

• Understand the Brand: Deeply research Chemical Guys' brand identity, target audience, and existing marketing campaigns across digital and physical channels.

• Platform Proficiency: Be ready to discuss best practices for Amazon visual merchandising and general e-commerce design principles.

• Problem-Solving Scenarios: Prepare to tackle design challenges related to optimizing existing assets, creating new campaign visuals, or solving packaging design problems.

• Technical Readiness: Ensure your design software skills are sharp, particularly in Photoshop, Illustrator, and Figma.

📝 Enhancement Note: This outlines a typical interview process for a creative role with operational impact, emphasizing the portfolio's critical role and providing actionable advice for candidates.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Photoshop (raster image editing, compositing), Illustrator (vector graphics, logos, dieline layouts) are essential.

• Figma: For collaborative design, prototyping, and potentially managing design systems.

• Dieline Software/Templates: Understanding and working with dielines for packaging production.

Analytics & Reporting:

• Familiarity with e-commerce platform analytics dashboards (e.g., Amazon Seller Central reports) to understand design performance metrics (CTR, CVR).

CRM & Automation:

• While not a direct CRM role, understanding how design assets integrate into marketing automation platforms and e-commerce workflows is beneficial.

• Familiarity with Digital Asset Management (DAM) systems for organizing and distributing creative assets.

📝 Enhancement Note: The tools listed are directly mentioned or strongly implied by the responsibilities and requirements of the role, focusing on design software and e-commerce performance tracking.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: A driving force, encouraging new ideas for both digital engagement and physical product presentation.

• Customer Focus: Designing with the end-user in mind, aiming to enhance their experience with the brand and products.

• Collaboration: Working effectively with diverse teams to achieve common goals and maintain brand consistency.

• Efficiency & Results: A proactive approach to design that is data-informed and focused on achieving measurable business outcomes (e.g., increased sales).

• Passion for Automotive Culture: A genuine interest in cars and detailing that informs design aesthetic and resonates with the target audience.

Collaboration Style:

• Team-Oriented: Encouraging open communication and shared problem-solving within the creative and marketing departments.

• Feedback-Driven: A culture where constructive criticism is welcomed and used to refine designs and improve outcomes.

• Cross-Functional Integration: Seamless collaboration with teams responsible for content, marketing, product, and sales to ensure cohesive strategies.

📝 Enhancement Note: Inferred values and collaboration styles based on the company's description as a "creative brand" with a "passionate community" and a need for cross-functional alignment in a fast-paced environment.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Digital & Physical Demands: Effectively managing the distinct requirements and workflows for both e-commerce visuals and physical packaging production.

• Rapid Iteration: Keeping pace with the fast-evolving e-commerce landscape and the need for frequent design updates based on performance data and platform changes.

• Brand Consistency Across Formats: Ensuring a unified brand message and aesthetic across vastly different mediums (digital screens vs. product labels).

• Regulatory Compliance: Navigating and adhering to complex labeling regulations for consumer goods, especially for international markets.

Learning & Development Opportunities:

• E-commerce Specialization: Gaining deep expertise in optimizing designs for specific platforms like Amazon, Walmart, or other major online retailers.

• Packaging Innovation: Exploring new materials, sustainable design practices, and advanced structural packaging techniques.

• Digital Marketing Trends: Staying ahead of the curve on emerging digital advertising formats, social media trends, and content marketing strategies.

• Project Management Skills: Developing advanced project management techniques to handle larger, more complex creative initiatives.

📝 Enhancement Note: Challenges are identified based on the dual nature of the role and the dynamic e-commerce environment. Growth opportunities focus on deepening specialized skills relevant to the role's core functions.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for creating Amazon carousel images that drive conversions. What key elements do you focus on?" (Prepare to discuss visual hierarchy, benefit-driven copy, clear calls to action, and platform best practices).

• "Walk us through a challenging packaging design project you managed. What were the constraints, how did you overcome them, and what was the outcome?" (Prepare a case study focusing on dielines, print processes, regulatory compliance, and brand integration).

• "How do you ensure brand consistency across both digital marketing assets and physical product packaging?" (Discuss brand guidelines, mood boards, and collaborative review processes).

Company & Culture Questions:

• "What interests you about Chemical Guys and the automotive care industry?" (Research the brand's mission, products, and community engagement).

• "How do you approach collaboration with non-design teams, such as content managers or product developers?" (Highlight communication strategies and understanding of business objectives).

Portfolio Presentation Strategy:

• Storytelling: Frame each project as a narrative – the problem, your solution, and the results.

• Highlight Key Skills: Explicitly point out where your work demonstrates proficiency in Photoshop, Illustrator, Figma, dieline work, and digital merchandising.

• Focus on Impact: For e-commerce pieces, emphasize how your design contributes to conversion. For packaging, discuss brand appeal and functional success.

• Be Prepared for Technical Questions: Anticipate questions about print production, color profiles, and file preparation specifics.

📝 Enhancement Note: These interview questions and preparation tips are tailored to assess the candidate's ability to execute the specific operational and creative demands of the Digital Graphic Designer role at Chemical Guys.

📌 Application Steps

To apply for this Digital Graphic Designer position:

• Submit your application through the provided link on the Paylocity platform.

• Portfolio Customization: Ensure your portfolio prominently features your strongest work in Amazon/e-commerce visual merchandising and physical product packaging design, with clear case studies.

• Resume Optimization: Tailor your resume to highlight experience with Adobe Creative Suite, Figma, dieline work, print production files, and quantifiable achievements in improving conversion rates or brand presentation.

• Interview Practice: Prepare to articulate your design process, justify your creative choices with business objectives, and discuss your experience with performance analytics and cross-functional collaboration. Practice presenting your portfolio with a focus on impact and operational relevance.

• Company Research: Gain a deep understanding of Chemical Guys' brand, products, target audience, and their presence across digital platforms. Familiarize yourself with their existing marketing and packaging to understand their aesthetic and strategic direction.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and industry-standard assumptions to provide a comprehensive overview. Candidates are strongly advised to verify all details, especially regarding specific responsibilities, team structure, and benefits, directly with Smart LLC (Chemical Guys) during the application and interview process.