Design Strategist

📍 Job Overview

Job Title: Design Strategist

Company: Kimball International

Location: Jasper, Indiana, United States

Job Type: Full-time

Category: Sales Operations / GTM Strategy Support

Date Posted: April 20, 2026

Experience Level: 5-10 years

Remote Status: On-site

🚀 Role Summary

• This role is pivotal in bridging the gap between interior design strategy and sales growth by partnering closely with Sales & Marketing teams.

• It involves developing and implementing comprehensive interior design and specification strategies to support the firm's strategic objectives.

• The position requires active engagement with clients, A&D (Architectural & Design) firms, and dealers to foster relationships and drive product adoption.

• It leverages design thinking and technical expertise to create efficient, aesthetically pleasing, and functional design solutions that enhance product sales.

📝 Enhancement Note: While the title is "Design Strategist," the responsibilities and required skills clearly indicate a role deeply embedded within Go-To-Market (GTM) strategy and Sales Operations, focusing on enabling the sales team through expert design and specification support. The emphasis on product sales growth, dealer training, and client meetings positions this as a critical function for revenue generation.

📈 Primary Responsibilities

• Collaborate with Sales & Marketing teams to develop and implement interior design and specification strategies that directly support sales growth objectives.

• Attend client meetings, both live and virtual, for strategic accounts, and participate in showroom tours and mock-up presentations to showcase product capabilities and design solutions.

• Proactively make introductions to Architectural & Design (A&D) firms to integrate Kimball International products into their projects.

• Provide A&D firms with necessary Revit symbols and technical documentation to facilitate project completion and specification.

• Work cross-functionally with various internal departments to ensure the timely and accurate completion of product typicals and library development.

• Lead co-creation sessions and utilize design thinking methodologies to efficiently develop design solutions and showcase capabilities.

• Identify and communicate best practices, key learnings, and application insights for new products to the broader Design Strategist team and sales force.

• Coach the sales team, dealers, and external specifiers on product integration, application nuances, and technical capabilities to ensure effective specification of the full product line.

• Create and maintain product typicals for MRL (Master Resource Library) integration and contribute to the ongoing improvement of the website's typical library.

• Offer specialized training support to dealers, complementing Kimball University, on topics including product knowledge, specification clarity, CET (Configura Expert) use, and Elevate platform adoption.

• Produce high-quality renderings to visualize design solutions and support sales proposals.

• Participate in industry events such as NeoCon and Healthcare Design as requested, representing the company and showcasing design expertise.

• Actively participate as a member of the CET Beta test team, providing valuable feedback for the continued development and enhancement of the specification software.

📝 Enhancement Note: The responsibilities highlight a blend of direct sales support, technical product expertise, and strategic market engagement. The role requires not only design proficiency but also the ability to translate design concepts into sales opportunities and provide essential training and support to the sales channel.

🎓 Skills & Qualifications

Education:

• Bachelor's Degree in Interior Design is required.

Experience:

• A minimum of 5 years of direct experience in Interior Design is required.

Required Skills:

• Configura CET Spec Systems: Mastery of Configura CET for product specification and design is a mandatory requirement.

• Interior Design Space Planning & Codes: Comprehensive understanding of interior design principles, space planning, and relevant building codes.

• Product Knowledge: In-depth knowledge of the full Kimball International product portfolio, including their applications and integration capabilities.

• Sales Support Acumen: Ability to effectively support sales efforts through design expertise and client engagement.

• Cross-Functional Collaboration: Proven ability to work effectively with diverse internal departments to achieve project goals.

• Communication & Presentation: Excellent verbal, written, and listening skills, with the ability to present effectively to various audiences.

Preferred Skills:

• 3D Design Software Proficiency: Knowledge of AutoCAD, 3D Max, Revit, and SketchUp is highly preferred for advanced visualization and collaboration.

• Design Thinking Methodology: Experience in applying design thinking principles to problem-solving and co-creation sessions.

• Technical Training Delivery: Ability to coach and train sales teams, dealers, and specifiers on technical product aspects.

• Industry Event Participation: Experience participating in major industry events like NeoCon or Healthcare Design.

• Beta Testing: Experience as a beta tester for software, providing constructive feedback.

📝 Enhancement Note: The emphasis on Configura CET as a required skill, alongside the preferred knowledge of Revit and other 3D software, indicates a modern, technologically driven design and specification environment. The requirement for office furniture specification experience, particularly in systems and open plan, directly aligns this role with core GTM functions in the furniture industry.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 5 years of demonstrable interior design and office furniture specification projects.

• Include case studies highlighting the successful application of Configura CET for complex specifications.

• Present examples of product integration and space planning solutions for open-plan and systems furniture environments.

• Demonstrate the ability to translate client needs into tangible design proposals and high-quality renderings.

Process Documentation:

• Detail your process for collaborating with sales teams to understand client requirements and strategic objectives.

• Provide examples of your workflow for creating product typicals and maintaining library integrity.

• Illustrate your approach to coaching and training external stakeholders (dealers, specifiers) on product application and specification tools.

• Document your method for contributing feedback and testing for software development, such as CET Beta testing.

📝 Enhancement Note: For a Design Strategist role, the portfolio is crucial. It should not just display aesthetic capabilities but also functional expertise in specification software and a clear understanding of how design directly impacts sales outcomes. Demonstrating proficiency in creating and maintaining design assets (typcals, Revit symbols) is also key.

💵 Compensation & Benefits

Salary Range:

Based on industry benchmarks for a Design Strategist with 5-10 years of experience in Jasper, Indiana, the estimated annual salary range is $70,000 - $95,000. This estimate considers the specialized nature of office furniture specification, proficiency in Configura CET, and the strategic importance of the role in driving sales growth. Jasper, Indiana, has a moderate cost of living, which is factored into this range.

Benefits:

• Comprehensive Health, Dental, and Vision Insurance plans.

• Retirement Savings Plan (e.g., 401(k)) with company matching contributions.

• Paid Time Off (PTO), including vacation days, sick leave, and holidays.

• Employee Stock Purchase Plan (ESPP) or other equity opportunities.

• Professional Development and Training opportunities, including support for certifications.

• Potential for performance-based bonuses or commissions tied to sales growth.

Working Hours:

• Standard full-time work week, typically 40 hours.

• Flexibility may be available for specific project needs or travel, with potential for occasional overtime during peak periods or industry events.

📝 Enhancement Note: The salary estimate is based on aggregated data for similar roles in the Midwest region of the US, adjusted for the specific location and the highly specialized skill set required (Configura CET, office furniture systems). Benefits are standard for a company of Kimball International's size and industry.

🎯 Team & Company Context

🏢 Company Culture

Industry: Kimball International operates within the Furniture industry, specifically focusing on commercial and contract furniture solutions for offices, healthcare, education, and hospitality sectors. This context means the company is market-driven, with a strong emphasis on product innovation, design aesthetics, and sales performance.

Company Size: Kimball International is a mid-to-large-sized company, employing between 1,000 and 5,000 employees. This size suggests a structured environment with established processes, but also opportunities for cross-functional interaction and influence.

Founded: Founded in 1970, Kimball International has a long-standing history and established reputation in the furniture market, indicating stability and a deep understanding of industry dynamics.

Team Structure:

• The Design Strategist likely sits within a larger Sales Operations, Marketing, or Design department.

• The team may include other Design Strategists, Product Application Specialists, Specification Writers, and Sales Support personnel.

• Reporting is likely to a Sales Operations Manager, Director of Design, or a similar leadership role focused on GTM enablement.

Methodology:

• Data Analysis & Insights: Decisions are informed by sales data, market trends, and client feedback to refine design strategies and product applications.

• Workflow Planning & Optimization: Emphasis on streamlining the specification process, improving the efficiency of product libraries, and enhancing dealer training programs.

• Automation & Efficiency Practices: Utilization of specification software (CET) and CRM tools to automate tasks, ensure data accuracy, and improve overall operational efficiency in the sales cycle.

Company Website: https://www.kimballinternational.com/

📝 Enhancement Note: Understanding Kimball International's long history and specific industry niche is key. The company's focus on contract furniture implies a B2B sales model where design expertise is a critical differentiator and sales enabler. The team structure likely supports a multi-faceted sales approach.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as an experienced individual contributor, likely mid-career. It requires a deep level of specialization in interior design and office furniture specification, with a strong technical aptitude for design software. The "Strategist" title implies a level of autonomy and influence beyond basic support.

Reporting Structure: The Design Strategist will report to a manager or director overseeing sales enablement, design, or operations functions. They will likely work closely with regional sales managers, account executives, and dealer principals.

Operations Impact: This role has a direct impact on revenue generation by enabling the sales team to effectively propose and close deals. By providing superior design solutions, technical expertise, and training, the Design Strategist helps increase product adoption, improve specification accuracy, and enhance customer satisfaction, all of which contribute to Kimball International's sales growth and market position.

Growth Opportunities:

• Specialization Advancement: Deepen expertise in specific product lines, market segments (e.g., healthcare, education), or advanced design software functionalities.

• Leadership Development: Transition into roles such as Senior Design Strategist, Team Lead, or Manager of Design Operations, overseeing a team of specifiers and designers.

• Sales Enablement Expertise: Move into broader GTM strategy roles, focusing on sales process optimization, channel enablement, or market analysis.

• Product Development Input: Leverage design and specification insights to provide valuable feedback to the product development team for future product innovation.

📝 Enhancement Note: The career path for a Design Strategist in this context is strongly tied to both design specialization and GTM enablement. Growth opportunities involve increasing levels of responsibility in managing design processes, leading teams, or influencing broader sales and product strategies.

🌐 Work Environment

Office Type: This is an on-site role, indicating a traditional office environment within Kimball International's Jasper, Indiana, facility. This setting likely fosters strong team collaboration and direct interaction with colleagues.

Office Location(s): The primary work location is 1600 Royal Street, Jasper, Indiana, 47546. This location is within Dubois County, Indiana.

Workspace Context:

• The workspace is expected to be a professional office setting equipped with the necessary tools for design and specification.

• Access to high-performance computers, multiple monitors, and potentially design software licenses will be standard.

• Opportunities for collaboration will include direct interaction with sales leadership, marketing teams, and potentially product development staff located at the same facility.

• A dedicated desk or office space conducive to focused design work and client calls is anticipated.

Work Schedule: The typical work schedule will be Monday through Friday, aligning with standard business hours (e.g., 40 hours per week). While primarily office-based, there may be requirements for occasional travel to client sites, industry events, or other company facilities. Flexibility might be expected to accommodate project deadlines and client needs.

📝 Enhancement Note: The on-site nature of this role is critical. It suggests a company culture that values in-person collaboration, team cohesion, and direct mentorship, which can be beneficial for a role that requires deep product knowledge and close coordination with sales teams.

📄 Application & Portfolio Review Process

Interview Process:

1. Initial Screening: HR or a recruiter will review applications for basic qualifications (degree, years of experience, CET proficiency).

2. Hiring Manager Interview: A conversation with the hiring manager to assess technical skills, understanding of the role, and cultural fit. This may include behavioral questions.

3. Portfolio Review & Presentation: Candidates will be asked to present their portfolio, showcasing relevant design projects, specification examples (especially CET-based), and demonstrating their problem-solving approach. This is a critical step.

4. Team/Cross-Functional Interviews: Meetings with potential team members (e.g., other Design Strategists, Sales Ops) and cross-functional partners (e.g., sales leadership) to evaluate collaboration and communication skills.

5. Final Interview/Offer: A final discussion, potentially with senior leadership, leading to an offer.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that best represent your skills in office furniture specification, systems design, and Configura CET.

• Quantify Impact: For each project, clearly articulate the problem, your solution, and the quantifiable results (e.g., increased efficiency, client satisfaction, contribution to sales win).

• Showcase CET Proficiency: Include screenshots or walkthroughs of your Configura CET work, highlighting complex specifications, custom elements, and efficient workflow.

• Demonstrate Design Thinking: Explain your process for understanding client needs, brainstorming solutions, and iterating based on feedback.

• Prepare for Questions: Be ready to discuss your design philosophy, how you stay updated on industry trends, and how you handle challenging client or sales team requests.

Challenge Preparation:

• Candidates may be given a design challenge or a case study during the interview process. This could involve:

  • Specifying a complex office layout using Configura CET within a given timeframe.
  • Developing a design concept based on a brief, including renderings.
  • Analyzing a sales scenario and proposing a design strategy to support it.

• Prepare by practicing with Configura CET under timed conditions and by refining your ability to articulate design solutions clearly and concisely.

📝 Enhancement Note: The portfolio review is paramount for this role. Candidates should prepare to demonstrate not just design aesthetics but also technical proficiency with specification software and a clear understanding of how design translates into business outcomes for Kimball International.

🛠 Tools & Technology Stack

Primary Tools:

• Configura CET: This is the core specification software and a mandatory requirement. Proficiency in its advanced features, custom object creation, and efficient workflow management is essential.

• Revit: Highly preferred for BIM (Building Information Modeling) integration, enabling collaboration with A&D firms and ensuring seamless project execution.

• AutoCAD: Standard for 2D drafting and site plans, often used in conjunction with other design software.

• SketchUp: Useful for quick 3D modeling, conceptualization, and client presentations.

• 3D Max: Potentially used for high-fidelity renderings and advanced visualization.

Analytics & Reporting:

• Microsoft Excel: Essential for data analysis, creating specification summaries, and reporting on project metrics.

• Microsoft PowerPoint: Crucial for presentations to clients, sales teams, and internal stakeholders, showcasing design solutions and project proposals.

• Word: For generating specification documents, proposals, and other written communications.

CRM & Automation:

• While not explicitly mentioned, familiarity with CRM systems (e.g., Salesforce) used by Kimball International's sales teams would be beneficial for understanding sales pipeline and client data.

• Understanding of how design specifications integrate with order management and ERP systems is also an asset.

📝 Enhancement Note: The technology stack is heavily focused on design and specification software. Mastery of Configura CET is non-negotiable, and proficiency in BIM and 3D modeling tools significantly enhances a candidate's value proposition.

👥 Team Culture & Values

Operations Values:

• Customer-Centricity: A strong focus on understanding and meeting the needs of clients, dealers, and the internal sales team, ensuring design solutions drive business success.

• Excellence in Design: Commitment to high-quality design, innovation, and aesthetic integrity in all specifications and presentations.

• Collaboration & Teamwork: Fostering a supportive environment where team members work together to achieve common goals and share knowledge effectively.

• Efficiency & Accuracy: Emphasis on meticulous detail, process optimization, and timely delivery of accurate design and specification work.

• Continuous Improvement: A proactive approach to learning new technologies, design trends, and best practices to enhance performance and contribute to business growth.

Collaboration Style:

• Proactive & Supportive: The team likely operates with a proactive approach, anticipating the needs of sales and marketing, and offering support without being asked.

• Cross-Functional Integration: A strong emphasis on working seamlessly with sales, marketing, product development, and customer service to ensure a cohesive GTM strategy.

• Knowledge Sharing: An environment where best practices, tips, and learnings are readily shared among team members, particularly concerning product application and specification software.

• Constructive Feedback: Openness to providing and receiving feedback to drive continuous improvement in design solutions and processes.

📝 Enhancement Note: The values suggest a culture that balances creative design with rigorous execution and a strong orientation towards sales enablement and customer success. This is typical for roles that act as a linchpin between product, sales, and the end customer.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Design Aesthetics with Sales Objectives: Ensuring creative, appealing designs also meet budget constraints, functional requirements, and ultimately drive product sales.

• Keeping Pace with Evolving Technology: Mastering and applying new versions of specification software (CET), BIM tools, and rendering technologies.

• Managing Diverse Stakeholder Needs: Effectively navigating the requirements and expectations of clients, A&D firms, dealers, and internal sales teams.

• Geographic Distribution: Supporting a nationwide sales force and dealer network from a single location requires strong remote communication and efficient process management.

• Product Portfolio Complexity: Staying current with a broad and evolving product catalog and understanding optimal applications for each.

Learning & Development Opportunities:

• Advanced CET & BIM Training: Opportunities to become certified in advanced features of Configura CET or gain expertise in BIM workflows.

• Industry Certifications: Support for obtaining or maintaining professional certifications like NCIDQ, LEED, or EDAC.

• Product Development Insights: Direct exposure to product development cycles, providing input and gaining deeper technical understanding.

• Sales & Marketing Strategy Exposure: Learning about broader GTM strategies, market analysis, and sales enablement techniques.

• Leadership & Mentorship: Potential to mentor junior designers or specifiers, and opportunities for leadership development within the design or operations teams.

📝 Enhancement Note: The challenges are inherent to a role that bridges creative design with commercial objectives and technical execution in a dynamic industry. The growth opportunities are well-defined, offering clear pathways for career advancement within design, operations, or GTM strategy.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you used Configura CET to solve a complex specification challenge for a large-scale office project." (Focus on your process, problem-solving, and the outcome.)

• "How do you approach balancing a client's aesthetic preferences with the functional requirements and cost-effectiveness of office furniture?" (Highlight your consultative approach and negotiation skills.)

• "Imagine you need to introduce a new product line to a skeptical sales team. What strategy would you employ to gain their confidence and encourage specification?" (Demonstrate your ability to influence and train.)

Company & Culture Questions:

• "What do you know about Kimball International's product offerings and market position?" (Show you've done your research.)

• "How do you align your design strategy with broader sales and marketing objectives?" (Connect your role to revenue generation.)

• "Describe your ideal team environment and how you contribute to a collaborative culture." (Assess cultural fit and teamwork.)

Portfolio Presentation Strategy:

• Storytelling: Structure your portfolio presentation around compelling narratives for each project. Define the client's challenge, your strategic approach, the specific solutions you implemented (showcasing CET/Revit), and the positive results.

• Visual Clarity: Use high-quality images, renderings, and clear screenshots of your specification work. Keep slides uncluttered and focus on key information.

• Quantify Results: Whenever possible, use numbers to demonstrate impact (e.g., "Reduced specification time by 15%," "Contributed to closing a $500K deal").

• Be Prepared for Technical Deep Dives: Anticipate questions about your specific use of CET features, design choices, and problem-solving techniques.

• Enthusiasm and Passion: Convey your passion for design and your commitment to supporting sales success.

📝 Enhancement Note: Preparation should focus on demonstrating both creative design talent and pragmatic, technically proficient application of specification tools in a sales-driven context. Highlighting the impact of design on revenue is key.

📌 Application Steps

To apply for this Design Strategist position:

• Submit Your Application: Complete the online application through the provided link.

• Tailor Your Resume: Ensure your resume clearly highlights your 5+ years of interior design and office furniture specification experience, with specific emphasis on your proficiency in Configura CET. Use keywords from the job description.

• Prepare Your Portfolio: Curate a digital portfolio that showcases your best work, including spec examples using Configura CET, space planning for systems furniture, and high-quality renderings. Be ready to present this.

• Research Kimball International: Familiarize yourself with their product lines, target markets, and recent company news to demonstrate genuine interest and understanding.

• Practice Your Presentation: Rehearse presenting your portfolio and answering common interview questions, focusing on how your skills align with driving sales growth and supporting the sales team.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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