Design Director (Pepsi)

📍 Job Overview

Job Title: Design Director (Pepsi)

Company: PepsiCo

Location: New York, New York, United States

Job Type: Full-Time

Category: Creative & Design / Marketing Operations

Date Posted: April 03, 2026

Experience Level: 10+ Years

Remote Status: On-site

🚀 Role Summary

• Drive the 360-degree brand vision for Pepsi, encompassing evergreen visual identity systems, packaging, campaigns, and events across all tentpole platforms.

• Lead high-performing teams of designers and external resources, fostering innovation and inspiring cross-functional stakeholders.

• Serve as the leading expert on design and culture, ensuring brand relevance and pushing creative boundaries.

• Collaborate closely with brand design, marketing, commercial, and other key stakeholders to ensure seamless integration of creative concepts.

• Manage assigned project budgets and resources effectively to achieve project goals and deliver impactful creative solutions.

📝 Enhancement Note: While the title is "Design Director," the responsibilities heavily involve strategic brand management, cross-functional alignment, and performance tracking, indicating a strong overlap with GTM (Go-To-Market) and Marketing Operations functions. The role requires a blend of creative vision and operational execution to ensure brand consistency and impact across all touchpoints.

📈 Primary Responsibilities

• Develop and execute holistic, strategic creative concepts that foster brand love and loyalty, identifying and promoting self-initiated design programs that generate critical business value.

• Conceptualize, develop, and present innovative and culturally relevant creative visions that resonate with target consumers and push the boundaries of traditional marketing strategies.

• Lead, energize, and manage a high-performing team of designers with diverse skillsets, as well as external design resources and partners, fostering a collaborative and high-achieving environment.

• Influence a broad range of internal and external stakeholders through creative vision and strategic mindset, playing a key role in elevating brand creative direction and contributing to overall growth strategy.

• Serve as the primary expert on design and culture within the team, staying abreast of industry developments, competitor strategies, and emerging cultural phenomena to maintain brand relevance.

• Collaborate closely with brand design, marketing, commercial, Division, PR, and other key stakeholders to ensure the seamless integration of creative concepts across the entire portfolio, maintaining cohesive brand narratives.

• Manage assigned project budgets and resources effectively, ensuring creative solutions are developed within financial constraints and optimizing resource allocation for project success.

• Track and measure the success of creative initiatives through key performance indicators (KPIs) such as PR impact, consumer engagement, earned media, and sales performance, providing detailed reports on collaboration and partnership effectiveness.

📝 Enhancement Note: The emphasis on performance metrics (KPIs, PR impact, consumer engagement, earned media, sales performance) and budget