CREATIVE DESIGNER (Website)

📍 Job Overview

Job Title: Creative Designer (Website)

Company: Take Care Immobilien GmbH

Location: Düsseldorf, North Rhine-Westphalia, Germany

Job Type: Full-Time

Category: Marketing Operations / GTM Operations (with a strong design focus)

Date Posted: February 20, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: On-site

🚀 Role Summary

• Drive website and landing page performance through strategic design and user-centric development, focusing on measurable conversion rates.

• Conceptualize, build, and optimize digital assets for paid traffic channels (Social Media, Google Ads), ensuring alignment with marketing objectives.

• Collaborate closely with the Head of Marketing to translate performance learnings and strategic insights into iterative design improvements and new website variants.

• Develop compelling static and motion visuals for web, advertising, and social media platforms, balancing aesthetic appeal with functional effectiveness.

• Own the user journey, content hierarchy, and Call-to-Action (CTA) logic of web pages to maximize reader engagement and conversion, integrating SEO/AEO basics.

📝 Enhancement Note: While titled "Creative Designer," the responsibilities heavily emphasize performance marketing, conversion optimization, and data-driven iteration, aligning this role closely with GTM Operations and Marketing Operations functions that leverage design expertise for measurable business outcomes. The focus on "messbar konvertieren" (measurably convert) and "Performance-Learnings" solidifies this operational aspect.

📈 Primary Responsibilities

• Strategically enhance the company website's "Look & Feel," structure, UI/UX, trust elements, and overall performance.

• Conceptualize, build, and continuously optimize landing pages and one-pagers specifically designed to convert traffic from social media and Google Ads campaigns.

• Work in close partnership with the Head of Marketing, rapidly implementing performance-based learnings into new design iterations and website variants.

• Create impactful visuals for website content, digital advertisements, and social media posts, including static graphics and potentially light motion assets.

• Design web pages with a strong focus on user journey, reader flow, effective CTA placement, and conversion optimization, extending beyond pure aesthetic considerations.

• Structure page layouts, headlines, and content for maximum clarity and impact, with optional support for SEO and AEO (App Store Optimization) basics.

📝 Enhancement Note: The responsibilities highlight a blend of creative design and performance marketing execution. The emphasis on "messbar konvertieren" (measurably convert), "Performance-Learnings," and "Conversion-Logik" indicates this role is deeply embedded within the GTM function, responsible for the operational execution of digital growth strategies through design.

🎓 Skills & Qualifications

Education: Bachelor's degree in Design, Marketing, Communications, or a related field; or equivalent practical experience with a strong portfolio demonstrating relevant skills.

Experience: 2-5 years of professional experience in web design, with a proven track record of creating high-performing websites and landing pages.

Required Skills:

• Exceptional eye for layout, typography, branding, and conversion-focused design principles.

• Demonstrated experience in web design and technical implementation, preferably with WordPress and Elementor.

• Proficiency in the Adobe Creative Cloud suite (Photoshop, Illustrator, potentially After Effects or similar for motion assets).

• Structured, iterative work methodology with the ability to quickly translate feedback into optimized design solutions.

• Strong results orientation and a passion for measurable performance; deep understanding of user journey, conversion logic, and reader guidance beyond aesthetics.

• Foundational understanding of SEO/AEO basics (on-page structure, snippet optimization).

Preferred Skills:

• Experience with motion graphics or light animation for web assets.

• Familiarity with analytics platforms (e.g., Google Analytics) to interpret performance data.

• Basic knowledge of HTML/CSS for minor adjustments or better collaboration with developers.

• Experience in the real estate or a related service-oriented industry.

📝 Enhancement Note: The qualifications blend core design competencies with a strong emphasis on performance marketing metrics and technical implementation skills (WordPress, Elementor). This suggests the company values a designer who can not only create visually appealing assets but also understand and contribute to the operational mechanics of digital growth and conversion.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase at least 2-3 detailed case studies of websites or landing pages designed and optimized for measurable conversion.

• Clearly demonstrate the user journey, conversion funnel, and CTA logic implemented in your designs.

• Include examples of iterative design improvements based on performance data or A/B testing results.

• Present visual examples of static and potentially motion graphics developed for digital marketing campaigns.

Process Documentation:

• Be prepared to discuss your design process from initial brief to final implementation and optimization.

• Articulate how you translate marketing strategy and performance learnings into design decisions.

• Explain your approach to iterative design and A/B testing for continuous improvement.

• Demonstrate an understanding of how your designs integrate with tracking mechanisms and performance KPIs.

📝 Enhancement Note: For a role with such a strong performance and conversion focus, a portfolio is critical. Applicants should curate their portfolio to highlight not just aesthetic quality but also their ability to drive measurable business results through design. This implies a need to showcase problem-solving, analytical thinking, and iterative development within their project presentations.

💵 Compensation & Benefits

Salary Range: €45,000 - €60,000 per year (estimated).

Benefits:

• Direct collaboration with the Head of Marketing, ensuring streamlined decision-making and clear communication channels.

• Significant ownership and clear responsibility for the company's website, landing pages, and overall visual performance.

• An environment that provides the space and autonomy to build a robust system of rapid iterations and high-performing web pages.

• A company culture that actively promotes performance, growth, and employee ownership in business outcomes.

• Attractive compensation package with clear development prospects and potential for salary growth.

• Opportunity to gain deep experience in a future-oriented industry (elderly care real estate) with a modern, digital marketing and sales approach.

Working Hours: Approximately 40 hours per week, with potential for flexibility depending on project demands and team agreements.

📝 Enhancement Note: Based on the job description's emphasis on performance, ownership, and direct collaboration, the salary range is estimated for a mid-level Creative Designer with a strong performance marketing focus in Düsseldorf, Germany. Benefits are derived directly from the provided text, highlighting opportunities for impact and growth. Local German employment law and standard practices suggest a 40-hour work week.

🎯 Team & Company Context

🏢 Company Culture

Industry: Real Estate (specifically, care and senior living properties) - a growth sector with significant future potential, driven by demographic shifts.

Company Size: Likely small to medium-sized (based on the direct reporting to Head of Marketing and focus on building systems), indicating a dynamic and potentially less hierarchical structure.

Founded: Take Care Immobilien GmbH is part of a forward-thinking company that leverages modern, digital marketing and sales strategies.

Team Structure:

• Reports directly to the Head of Marketing, indicating a close working relationship and significant influence.

• Likely works within a lean marketing team, fostering direct collaboration and quick decision-making.

Methodology:

• Data-driven approach to marketing and design, with a strong emphasis on measurable performance and conversion rates.

• Iterative development process, relying on fast feedback loops and continuous optimization.

• Focus on building a modern, digital-first brand presence through video content, social media, and modern sales psychology.

Company Website: https://www.takecare.de

📝 Enhancement Note: The company operates in a stable, growing industry but differentiates itself through a modern, digital marketing approach. This suggests a culture that values innovation, data-driven strategies, and hands-on execution, appealing to operations professionals who thrive in performance-oriented environments.

📈 Career & Growth Analysis

Operations Career Level: This role sits at the mid-level, acting as a specialist with significant autonomy in their domain (website and landing page design for performance). It's a crucial operational role within the marketing function.

Reporting Structure: Direct reporting to the Head of Marketing provides visibility and direct impact on strategic decisions. This structure allows for rapid feedback and alignment, crucial for iterative design and performance optimization.

Operations Impact: The Creative Designer's work directly impacts lead generation and conversion rates, which are critical KPIs for the company's growth. Their designs are not just about aesthetics but are operational tools that drive tangible business results in a future-oriented market.

Growth Opportunities:

• Deepen expertise in conversion rate optimization (CRO) and performance marketing design.

• Develop leadership skills by taking ownership of key digital assets and potentially mentoring junior designers or interns in the future.

• Expand knowledge into broader marketing operations, analytics, and user experience strategy within the real estate sector.

• Potential to transition into a more senior design leadership role or a specialized CRO/UX role as the company and its digital marketing efforts scale.

📝 Enhancement Note: This role offers a clear path for growth by focusing on performance and data-driven design. The "ownership" and "growth" mentioned in the benefits point to a company that invests in its employees' development, especially in a role so critical to its digital GTM strategy.

🌐 Work Environment

Office Type: On-site in Düsseldorf, Germany. The description implies a modern, possibly open-plan or collaborative office environment conducive to quick communication and teamwork, especially with the Head of Marketing.

Office Location(s): Düsseldorf, North Rhine-Westphalia, Germany. This is a major economic hub in Germany, offering good accessibility and a vibrant business environment.

Workspace Context:

• A collaborative environment where direct communication with marketing leadership is encouraged.

• Access to modern design tools and technologies necessary for web design and visual content creation.

• Opportunities for frequent interaction with the Head of Marketing and potentially other team members to discuss strategy, performance, and design iterations.

Work Schedule: Standard full-time hours (approximately 40 hours/week) are expected, with a focus on results and performance rather than strict time-tracking. The role's iterative nature might occasionally require focused bursts of work to meet campaign or launch deadlines.

📝 Enhancement Note: The on-site requirement suggests a preference for direct collaboration and team synergy, which is beneficial for rapid iteration and feedback loops critical in performance marketing and design. Düsseldorf as a location provides a strong professional network and infrastructure.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess design skills, conversion focus, and relevant experience.

• Portfolio Presentation & Discussion: Candidates will likely present selected case studies from their portfolio, focusing on their design process, rationale, and measurable outcomes. Expect questions about user journeys, conversion logic, and iterative improvements.

• Technical/Practical Assessment: A potential design challenge or a discussion about website structure and optimization for a given scenario. This could involve evaluating existing pages or proposing improvements.

• Cultural Fit & Collaboration: Interview with the Head of Marketing to discuss work style, collaboration approach, understanding of performance marketing, and cultural alignment with a growth-oriented company.

Portfolio Review Tips:

• Quantify your impact: For each project, clearly state the goal, your role, the actions taken, and the measurable results (e.g., % increase in conversion rate, reduction in bounce rate, lead generation numbers).

• Showcase the process: Detail your design thinking, how you approached user journeys, CTA placement, and iterative improvements based on data.

• Highlight conversion focus: Emphasize how your designs are built to convert, not just to look good. Use terms like "conversion optimization," "user funnel," "CTA logic," and "performance-driven design."

• Include technical relevance: Mention your experience with WordPress, Elementor, and Adobe Creative Cloud, demonstrating your capability to execute designs.

• Be prepared to discuss SEO/AEO basics: Understand how on-page structure and content contribute to search visibility.

Challenge Preparation:

• Familiarize yourself with Take Care Immobilien GmbH's current website and marketing.

• Be ready to analyze a hypothetical landing page scenario and propose design and CRO improvements.

• Practice articulating your design decisions and their link to business objectives clearly and concisely.

• Prepare questions that demonstrate your understanding of performance marketing, conversion optimization, and the real estate industry.

📝 Enhancement Note: Given the role's emphasis on performance and conversion, interviewers will be scrutinizing the portfolio for evidence of measurable impact. Candidates should prepare to discuss their design choices through the lens of business objectives and data-driven optimization.

🛠 Tools & Technology Stack

Primary Tools:

• Web Design & Implementation: WordPress (Elementor preferred), potentially other CMS platforms.

• Visual Design & Graphics: Adobe Creative Cloud (Photoshop, Illustrator are essential; InDesign, After Effects are beneficial).

• Prototyping/Wireframing (Optional but Recommended): Figma, Sketch, Adobe XD for conceptualization and user flow mapping.

Analytics & Reporting:

• Web Analytics: Google Analytics (or similar) for understanding user behavior and performance metrics.

• Heatmaps & User Recording Tools (Optional): Hotjar, Crazy Egg for deeper user insights.

• A/B Testing Platforms: Google Optimize, Optimizely, or built-in WordPress/Elementor A/B testing features.

CRM & Automation:

• CRM (Basic Understanding): Familiarity with how leads generated from websites flow into a CRM system is beneficial.

• Marketing Automation (Basic Understanding): Awareness of how landing pages integrate with email marketing or marketing automation tools.

📝 Enhancement Note: Proficiency in WordPress and Elementor is explicitly mentioned, making these critical. A strong Adobe Creative Cloud skillset is also a must. Familiarity with analytics and A/B testing tools is crucial for demonstrating the "performance" aspect of the role.

👥 Team Culture & Values

Operations Values:

• Performance & Results: A strong drive to achieve measurable outcomes, particularly in conversion rates and lead generation.

• Data-Driven Decisions: Utilizing performance data and user insights to inform design choices and iterations.

• Ownership & Accountability: Taking full responsibility for the website's performance and continuous improvement.

• Collaboration & Iteration: Working closely with marketing leadership and embracing a cycle of feedback, design, and optimization.

• Growth Mindset: A commitment to learning and adapting in a dynamic digital marketing landscape and a growing industry.

Collaboration Style:

• Close, direct collaboration with the Head of Marketing, characterized by open communication and rapid feedback.

• A team environment that values quick implementation of learnings and iterative improvements.

• Cross-functional awareness, understanding how website performance impacts sales and overall business goals.

📝 Enhancement Note: The company's emphasis on "Performance, growth, and ownership" points to a culture that rewards initiative, accountability, and a results-oriented mindset. This aligns well with operations roles that are focused on driving business impact.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing aesthetic design with stringent conversion rate optimization requirements.

• Rapidly iterating on designs based on potentially fluctuating performance data and market feedback.

• Staying ahead of digital marketing trends and implementing new visual and UX best practices.

Learning & Development Opportunities:

• Deepen expertise in Conversion Rate Optimization (CRO) and User Experience (UX) best practices.

• Gain advanced skills in performance marketing analytics and A/B testing methodologies.

• Develop a strong understanding of the real estate/senior living market and its specific customer journey.

• Opportunities to contribute to broader digital marketing strategy and potentially lead future design initiatives within the company.

📝 Enhancement Note: This role presents the challenge of merging creative artistry with analytical rigor, a common theme in successful GTM operations roles. The growth opportunities are geared towards specializing in high-demand areas like CRO and performance marketing.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you designed a website or landing page that significantly improved conversion rates. What was your process, what metrics did you track, and what were the results?" (Focus on quantifying impact, process, and data.)

• "How do you approach translating performance data and marketing feedback into actionable design improvements?" (Demonstrate iterative thinking and data-driven decision-making.)

Company & Culture Questions:

• "What interests you about Take Care Immobilien GmbH and the senior living real estate market?" (Research the company's mission and the industry's growth drivers.)

• "How do you typically collaborate with marketing managers or stakeholders when working on a project?" (Highlight your ability to work closely with leadership and incorporate feedback.)

Portfolio Presentation Strategy:

• Structure: For each case study, follow a clear narrative: Problem/Goal -> Your Role -> Solution/Design Process -> Results (quantified).

• Highlight Conversion: Explicitly point out the design elements that were intended to drive conversion and how they performed.

• Showcase Iteration: If applicable, show before-and-after versions or explain how initial designs were refined based on data.

• Technical Proficiency: Briefly mention the tools used (WordPress, Elementor, Adobe CC) to demonstrate your technical capability.

• Conciseness: Be prepared to present key projects effectively within a limited timeframe.

📝 Enhancement Note: Interviewers will be looking for a candidate who understands that design is a tool for business growth. Emphasizing data, conversion, and iterative improvement in all answers will be key.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on join.com.

• Curate your portfolio: Select 2-3 of your strongest projects that clearly demonstrate website design focused on conversion optimization and measurable results. Ensure each case study highlights your process, challenges, and quantifiable outcomes.

• Tailor your resume: Emphasize keywords related to web design, landing page optimization, conversion rate optimization, UI/UX, WordPress, Elementor, Adobe Creative Cloud, and performance marketing. Quantify achievements where possible.

• Prepare your portfolio presentation: Practice walking through your selected case studies, focusing on your strategic thinking, design process, and the business impact of your work. Be ready to discuss your approach to user journeys and conversion logic.

• Research the company: Understand Take Care Immobilien GmbH's business model, their target audience, and their current online presence. Think about how your design skills can contribute to their specific goals in the senior living real estate market.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.