Creative Designer - Employer Branding

📍 Job Overview

Job Title: Creative Designer - Employer Branding

Company: StraitsX

Location: Jakarta, Jakarta, Indonesia

Job Type: Full-time

Category: Employer Branding / Creative Content

Date Posted: 2025-11-28T07:47:52

Experience Level: Mid-Level (2-5 years)

Remote Status: On-site

🚀 Role Summary

• Develop and execute creative strategies to enhance StraitsX's employer brand through compelling visual storytelling and engaging digital content.

• Design and produce a variety of visual assets, including social media graphics, infographics, posters, and short-form videos tailored for platforms like LinkedIn, Instagram, and TikTok.

• Capture and edit high-quality photos and videos to showcase company culture, employee experiences, and workplace dynamics.

• Support the planning and execution of employer branding initiatives, including internal and external events, job fairs, and career talks.

• Maintain brand consistency across all employer branding materials, ensuring a cohesive and professional representation of StraitsX as an employer of choice.

📝 Enhancement Note: This role is specifically focused on employer branding, distinguishing it from general marketing or graphic design roles. The emphasis on storytelling, employee experience, and positioning the company as an employer of choice requires a strategic approach to content creation and brand activation.

📈 Primary Responsibilities

• Design visually appealing and impactful graphics for social media carousels, digital posters, and informative infographics that align with StraitsX's employer brand identity and messaging.

• Capture high-quality photographs and produce engaging short-form videos that highlight employee stories, team collaborations, internal events, and overall workplace culture.

• Edit video content for various social media platforms, ensuring a professional and polished output that resonates with target audiences, including potential candidates.

• Maintain strict adherence to brand guidelines, ensuring consistency in visual elements, tone of voice, and messaging across all employer branding collateral and communications.

• Actively participate in and provide creative support for internal and external employer branding events, such as job fairs, university career talks, and company-wide celebrations, documenting key moments creatively.

• Assist in the conceptualization, planning, and execution of targeted campaigns designed to promote StraitsX's unique company culture and enhance the overall employee value proposition.

• Collaborate closely with HR, Marketing, and other relevant departments to ensure employer branding efforts are integrated and effectively support broader organizational goals.

• Manage end-to-end creative projects, from initial concept development and content creation to final delivery and performance tracking, demonstrating strong project management capabilities.

📝 Enhancement Note: The responsibility of managing end-to-end creative projects independently suggests a need for self-direction and strong organizational skills. The role requires not just creative execution but also proactive project ownership from ideation to completion, crucial for an employer branding function.

🎓 Skills & Qualifications

Education: A Bachelor's degree in Graphic Design, Marketing, Communications, Multimedia Arts, or a related field is typically preferred, though equivalent practical experience will be strongly considered.

Experience: 1-3 years of proven experience in employer branding, creative content creation, social media management, or a similar role within a dynamic corporate environment.

Required Skills:

• Graphic Design Proficiency: Demonstrated expertise in using design tools such as Canva, Adobe Creative Suite (Photoshop, Illustrator, InDesign), or similar platforms to create professional visual assets.

• Video Editing Skills: Competence in video editing software like CapCut, Adobe Premiere Pro, Final Cut Pro, or equivalent, capable of producing engaging short-form videos.

• Content Creation & Storytelling: Ability to develop creative concepts and translate them into compelling visual narratives that effectively communicate the company's culture and employee value proposition.

• Social Media Savvy: Understanding of social media platforms (LinkedIn, Instagram, TikTok) and best practices for creating content tailored to each channel's audience and format.

• Brand Management: Strong understanding of brand identity principles and the ability to maintain visual and tonal consistency across all employer branding materials.

• Communication & Collaboration: Excellent written and verbal communication skills in English, with the ability to collaborate effectively with cross-functional teams and stakeholders.

• Event Support: Willingness and ability to attend and document company events, demonstrating comfort in capturing real-time moments and interactions.

Preferred Skills:

• Experience with photography and videography equipment and techniques.

• Familiarity with employer branding strategies and recruitment marketing principles.

• Basic understanding of analytics to measure content performance on social media.

• Experience in project management, particularly for creative campaigns.

• Ability to work independently and manage multiple projects simultaneously.

📝 Enhancement Note: While the job description specifies 1-3 years of experience, the AI's assessment of "Mid-Level (2-5 years)" suggests the role may require a candidate with a solid foundation and potentially some experience managing projects independently, aligning with the "manage end-to-end creative projects independently" requirement.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Visual Design Showcase: A comprehensive portfolio demonstrating a range of graphic design work, including social media graphics, infographics, posters, and other branding collateral. Emphasis should be on creativity, aesthetic appeal, and brand alignment.

• Video Portfolio: A collection of short-form videos produced for social media or promotional purposes, showcasing editing skills, storytelling ability, and adaptability to different platform requirements.

• Employer Branding Case Studies: Examples of past employer branding projects or campaigns, detailing the objective, creative approach, execution, and any measurable impact or outcomes.

• Brand Consistency Examples: Work that clearly illustrates the ability to maintain a consistent brand voice, tone, and visual identity across various content formats and platforms.

Process Documentation:

• Project Workflow Examples: Documentation or case studies that outline the process followed for managing creative projects from concept to completion, including ideation, production, revision, and delivery phases.

• Content Strategy Overview: Examples of how content strategies were developed and implemented to achieve specific employer branding objectives.

• Tool Utilization: Showcase how specific design and video editing tools were utilized to achieve creative outcomes and streamline production processes.

📝 Enhancement Note: For an employer branding role focused on creative content, a strong visual portfolio is paramount. Candidates should be prepared to articulate their creative process, how they approach storytelling, and how they ensure brand consistency.

💵 Compensation & Benefits

Salary Range: Based on industry standards for a Creative Designer with 1-3 years of experience in Employer Branding in Jakarta, Indonesia, the estimated annual salary range is IDR 100,000,000 - IDR 180,000,000. This estimate considers the cost of living in Jakarta and the specialized nature of employer branding creative work.

Benefits:

• Competitive salary package.

• Opportunities for professional development and skill enhancement in employer branding and creative design.

• Exposure to a dynamic and growing company in the digital asset space.

• Collaborative and innovative work environment.

• Standard Indonesian labor law benefits (e.g., BPJS Ketenagakerjaan, BPJS Kesehatan, annual leave, public holidays).

Working Hours: The standard working hours are likely to be 40 hours per week, aligning with typical full-time employment in Indonesia, usually Monday to Friday. Flexibility may be required for event coverage outside of standard hours.

📝 Enhancement Note: Salary estimates are based on general market data for similar roles in Jakarta. Actual compensation will depend on the candidate's experience, qualifications, and the company's specific compensation structure. Benefits are typically standard for full-time roles in Indonesia, with specific company offerings to be confirmed.

🎯 Team & Company Context

🏢 Company Culture

Industry: StraitsX operates in the digital asset and blockchain industry, focusing on regulated digital payment infrastructure. This is a rapidly evolving and innovative sector.

Company Size: StraitsX is likely a growing company, potentially ranging from 50-250 employees, common for companies scaling in the tech and fintech space. This size offers a balance between established processes and opportunities for individual impact.

Founded: Founded in 2020, StraitsX is a relatively young company, indicating a dynamic, fast-paced, and potentially entrepreneurial culture.

Team Structure:

• The Employer Branding team is likely part of the broader Human Resources or People Operations function.

• This role may report to an HR Manager, Head of People Operations, or a specialized Employer Branding Lead.

Methodology:

• Data-Driven Storytelling: The company likely uses a blend of data insights (e.g., candidate engagement metrics, employee feedback) and creative storytelling to build its employer brand.

• Employee Advocacy: Encouraging employees to share their experiences will be a key part of the methodology.

• Digital-First Approach: Emphasis on digital channels for content distribution and candidate engagement.

Company Website: www.straitsx.com

📝 Enhancement Note: The company's industry in digital assets and blockchain suggests a culture that values innovation, technological advancement, and potentially a more modern approach to work and employee engagement.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Creative Designer with a specialization in Employer Branding. It signifies a step beyond entry-level design roles, requiring independent project management and strategic input into employer branding initiatives. The candidate is expected to contribute significantly to shaping the company's external perception as an employer.

Reporting Structure: The role likely reports to a manager within the HR or People Operations department. This structure places employer branding efforts directly within the talent acquisition and employee experience ecosystem, enabling close alignment with recruitment goals and company culture initiatives.

Operations Impact: The impact of this role is measured by its contribution to attracting high-quality talent, enhancing the company's reputation as an employer of choice, and improving candidate experience. Effective employer branding directly influences the quality and quantity of applicants, thereby supporting the company's growth and talent acquisition objectives.

Growth Opportunities:

• Specialization Advancement: Progress to a Senior Employer Branding Specialist or Manager role, taking on more strategic responsibilities and team leadership.

• Skill Expansion: Develop expertise in broader HR marketing, talent acquisition strategies, or digital marketing as it pertains to employer branding.

• Cross-Functional Mobility: Potential to move into related roles within Marketing or Communications, leveraging creative and strategic skills.

• Industry Expertise: Deepen knowledge within the fast-growing digital asset and fintech sectors, becoming a valuable asset in a niche market.

📝 Enhancement Note: The growth trajectory suggests a path towards strategic leadership in employer branding or a broader role in HR marketing, capitalizing on the candidate's creative and communication skills within a high-growth industry.

🌐 Work Environment

Office Type: StraitsX likely operates from a modern office space in Jakarta, reflecting its industry and company culture. This could be a co-working space or a dedicated office suite.

Office Location(s): The primary office is in Jakarta, Indonesia. Specific details about the office location within Jakarta would be provided during the application process, typically indicating accessibility via public transport or major road networks.

Workspace Context:

• Collaborative Atmosphere: Expect an environment that encourages teamwork and open communication, essential for creative roles that require input from various departments.

• Tools and Technology: Access to standard office equipment, design software (Adobe Creative Suite, Canva), video editing tools, and potentially project management software.

• Team Interaction: Opportunities to interact with colleagues from HR, Marketing, and other departments, fostering a sense of community and shared purpose.

Work Schedule: The role is on-site, requiring consistent presence at the Jakarta office. While the standard work week is likely Monday to Friday, event-related activities might necessitate some flexibility in working hours.

📝 Enhancement Note: The on-site requirement emphasizes the importance of physical presence for event documentation and fostering in-person collaboration, which is common for roles deeply embedded in company culture activities.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess basic qualifications and creative fit.

• Creative Assessment/Portfolio Review: A dedicated session to present and discuss your portfolio, focusing on your design process, storytelling approach, and experience with employer branding. Be prepared to elaborate on specific projects.

• Skills-Based Interview: Questions may focus on your proficiency with design and video editing tools, your understanding of employer branding principles, and your ability to manage projects.

• Behavioral Interview: Questions to assess your collaboration skills, communication style, problem-solving abilities, and cultural fit with StraitsX.

• Final Interview: Potentially with a senior leader in HR or Management to discuss strategic alignment and long-term fit.

Portfolio Review Tips:

• Curate Strategically: Select projects that best showcase your employer branding, graphic design, and video editing skills. Prioritize work that demonstrates storytelling and brand consistency.

• Tell the Story: For each project, clearly articulate the objective, your role, the creative process, challenges faced, solutions implemented, and the outcomes achieved. Quantify results where possible.

• Highlight Versatility: Demonstrate your ability to create content for different platforms and audiences.

• Showcase Process: Be ready to discuss your workflow, how you use specific tools, and how you approach creative briefs.

• Visual Clarity: Ensure your portfolio is well-organized, visually appealing, and easy to navigate.

Challenge Preparation:

• Design Challenge: You might be given a brief to create a sample social media post or infographic related to a hypothetical employer branding scenario. Focus on adhering to brand guidelines (if provided) and creative execution.

• Situational Questions: Prepare for questions about how you would handle specific employer branding scenarios, such as promoting a challenging role or addressing negative employee sentiment online.

• Tool Proficiency: Be ready to discuss your experience with specific design and video editing software mentioned in the requirements.

📝 Enhancement Note: The emphasis on portfolio presentation and potential design challenges highlights the critical nature of creative output and practical skills for this role. Candidates should prepare to demonstrate their abilities hands-on.

🛠️ Tools & Technology Stack

Primary Tools:

• Graphic Design: Canva, Adobe Creative Suite (Photoshop, Illustrator, InDesign). Proficiency in at least one is critical; familiarity with multiple is advantageous.

• Video Editing: CapCut, Adobe Premiere Pro, or similar professional video editing software. Ability to produce engaging, short-form content for social media is key.

Analytics & Reporting:

• Basic understanding of social media analytics tools (e.g., insights from LinkedIn, Instagram) to track content performance and engagement.

CRM & Automation:

• While not primary for this role, understanding how employer branding content integrates with recruitment marketing platforms or CRM systems (if used for candidate relationship management) can be beneficial.

• Familiarity with content management systems (CMS) for internal or external communications platforms might be a plus.

📝 Enhancement Note: The core tools are design and video editing software. Candidates should be proficient and ready to demonstrate their skills with these applications. Familiarity with social media analytics is also increasingly important for demonstrating the impact of creative work.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: A strong emphasis on generating fresh ideas and innovative approaches to employer branding and content creation.

• Collaboration: A culture that values teamwork, open communication, and mutual support across departments.

• Impact-Driven: A focus on delivering tangible results that contribute to attracting top talent and enhancing the company's employer brand.

• Agility & Adaptability: The capacity to thrive in a fast-paced industry and adapt quickly to changing market trends and company needs.

• Authenticity: A commitment to showcasing genuine employee experiences and company culture, avoiding overly curated or inauthentic portrayals.

Collaboration Style:

• Cross-Functional Integration: Expected to work closely with HR, Marketing, and potentially other departments to align employer branding messages with company objectives and marketing campaigns.

• Feedback Loop: An open environment for providing and receiving constructive feedback on creative work to ensure quality and alignment.

• Proactive Engagement: Encouraged to proactively identify opportunities for content creation and employer branding initiatives.

📝 Enhancement Note: The company's values likely mirror the dynamic nature of the tech/fintech industry, emphasizing innovation, collaboration, and a results-oriented approach. Authenticity in employer branding is crucial for attracting genuine talent.

⚡ Challenges & Growth Opportunities

Challenges:

• Rapidly Evolving Industry: Staying current with trends in employer branding, social media, and the digital asset space requires continuous learning.

• Balancing Brand Consistency with Creativity: Ensuring all content aligns with StraitsX's brand guidelines while remaining fresh and engaging.

• Measuring Impact: Quantifying the ROI of employer branding efforts can be challenging, requiring a strategic approach to metrics and reporting.

• Content Demand: Meeting the ongoing need for fresh, high-quality content across multiple platforms.

Learning & Development Opportunities:

• Advanced Design & Video Workshops: Opportunities to hone technical skills and explore new creative techniques.

• Employer Branding Certifications: Pursuing industry-recognized certifications in employer branding or talent attraction.

• Industry Conferences: Attending relevant conferences in HR, marketing, or the digital asset sector to gain insights and network.

• Mentorship: Potential for mentorship from experienced HR or Marketing professionals within StraitsX.

📝 Enhancement Note: The challenges highlight the need for a proactive, adaptable, and continuously learning individual. The growth matrix offers clear pathways for skill development and career progression within the employer branding and broader HR marketing domain.

💡 Interview Preparation

Strategy Questions:

• "How would you approach creating a content calendar for employer branding on LinkedIn and Instagram for StraitsX?"

• "Describe a time you had to balance creative freedom with strict brand guidelines. How did you achieve this?"

• "What metrics would you use to measure the success of an employer branding campaign, and how would you report on them?"

Company & Culture Questions:

• "What do you know about StraitsX and the digital asset industry, and how would you translate that into compelling employer branding content?"

• "How would you ensure your content authentically reflects StraitsX's company culture and values?"

Portfolio Presentation Strategy:

• Start with the "Why": For each project, clearly articulate the initial objective and the problem you were solving.

• Showcase Your Process: Walk through your thought process, from ideation and sketching to execution and final delivery. Explain your tool choices and why.

• Highlight Impact: Whenever possible, present metrics or qualitative feedback that demonstrate the effectiveness of your work.

• Tailor to StraitsX: Emphasize projects that align with StraitsX's industry, brand, and the role's requirements for employer branding and creative content.

📝 Enhancement Note: Interview preparation should focus on demonstrating not only creative talent but also strategic thinking, an understanding of employer branding objectives, and the ability to integrate into the company's culture and industry.

📌 Application Steps

To apply for this Creative Designer - Employer Branding position:

• Submit your application through the provided link on Greenhouse.

• Curate Your Portfolio: Ensure your portfolio prominently features your strongest graphic design and video editing work, with a specific emphasis on projects that demonstrate employer branding, social media content creation, and brand consistency.

• Tailor Your Resume: Highlight your 1-3 years of relevant experience and explicitly mention proficiency with Canva, Adobe Creative Suite, and video editing tools like CapCut or Premiere Pro. Quantify achievements where possible.

• Prepare Your Narrative: Be ready to discuss your creative process, your understanding of employer branding, and how you would approach content creation for StraitsX during interviews. Practice presenting your portfolio.

• Research StraitsX: Familiarize yourself with StraitsX's mission, values, and current employer branding efforts (if publicly visible) to demonstrate your interest and understanding.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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