Creative Designer

📍 Job Overview

Job Title: Creative Designer
Company: SKELAR
Location: Kyiv, Ukraine
Job Type: FULL_TIME
Category: Marketing Operations / Creative Operations
Date Posted: August 12, 2025
Experience Level: 2-5 Years
Remote Status: On-site

🚀 Role Summary

• Spearhead the development and execution of creative strategies for SKELAR's venture-building initiatives, focusing on driving brand awareness and market penetration for its portfolio companies.
• Lead and build a high-performing creative design team from the ground up, establishing robust operational processes for efficient workflow management and output quality.
• Collaborate closely with marketing and product teams to conceptualize and produce compelling visual assets across various digital channels, including performance marketing campaigns, social media, and e-commerce platforms.
• Drive continuous improvement in creative operations by staying abreast of the latest design trends, generative AI tools, and performance marketing best practices to optimize campaign effectiveness and ROI.
• Contribute to SKELAR's mission of building international tech companies by ensuring a strong, consistent, and impactful brand presence across all markets.

📝 Enhancement Note: This role is framed as a "Creative Designer" but the responsibilities clearly indicate a leadership and team-building component, positioning it more as a Creative Lead or Manager within a growing venture builder. The focus on performance marketing assets and process optimization aligns it with a hybrid Marketing Operations and Creative Operations function, crucial for scaling new ventures.

📈 Primary Responsibilities

• Build and lead a creative design team, defining roles, responsibilities, and operational workflows from inception.
• Develop and implement standardized processes for creative asset production, ensuring efficiency, quality control, and timely delivery aligned with marketing campaign calendars.
• Collaborate with marketing strategists to translate campaign briefs into impactful visual concepts and designs for performance marketing channels (e.g., social media ads, display ads, landing pages).
• Oversee the creation of visual content for HabitONE, a foodtech startup, including product packaging, website graphics, social media posts, and digital advertising creatives.
• Utilize Generative AI tools to enhance creative ideation, asset generation, and campaign personalization, optimizing for engagement and conversion rates.
• Conduct A/B testing on creative assets to measure performance and identify opportunities for iterative optimization in collaboration with the marketing department.
• Monitor industry trends in design, advertising, and the foodtech/wellness sectors to ensure SKELAR's brands remain visually competitive and relevant.
• Manage the creative production pipeline, ensuring seamless integration with other marketing operations and project management workflows.
• Foster a culture of creativity, innovation, and continuous learning within the design team, encouraging experimentation with new tools and techniques.
• Ensure brand consistency across all visual communications for SKELAR and its various portfolio companies.

📝 Enhancement Note: The responsibilities emphasize a blend of team leadership, process establishment, and hands-on creative execution within a performance marketing context. The role requires not just design skill but also an operational mindset to build and manage a creative function effectively for a venture builder.

🎓 Skills & Qualifications

Education:

• A Bachelor's degree in Graphic Design, Visual Communications, Marketing, or a related field is typically expected for roles involving team leadership and strategic creative development.

Experience:

• A minimum of 2-5 years of demonstrable experience in performance marketing design, with a strong portfolio showcasing successful campaigns and visual content creation.
• Proven experience in building and managing creative teams or leading design projects, including process development and team operational efficiency.

Required Skills:

• Creative Design Proficiency: Expertise in core design principles, typography, color theory, and layout for digital applications.
• Performance Marketing Design: Deep understanding of creating visually compelling assets optimized for conversion and engagement across platforms like Meta (Facebook/Instagram), Google Ads, TikTok, and e-commerce sites.
• Adobe Creative Suite: Mastery of essential tools such as Photoshop, Illustrator, and After Effects for asset creation and animation.
• Figma: Advanced proficiency in Figma for collaborative design, prototyping, and efficient asset handoff.
• Generative AI Tools: Practical experience and understanding of AI-powered design tools (e.g., Midjourney, Stable Diffusion, DALL-E) for ideation and asset generation.
• English Language: Upper-Intermediate (B2) or higher proficiency for effective communication within an international venture-building environment and for understanding global market trends.

Preferred Skills:

• Experience with video editing software (e.g., Premiere Pro) for motion graphics and short-form video content.
• Familiarity with project management tools (e.g., Asana, Trello, Monday.com) for workflow organization.
• Understanding of UI/UX principles for website and app design elements.
• Experience in the foodtech, wellness, or direct-to-consumer (DTC) e-commerce sectors.
• Basic understanding of marketing analytics and how design impacts key performance indicators (KPIs).

📝 Enhancement Note: The "2-5 years" experience level, combined with the responsibility to "lead the team" and "build all necessary processes," suggests that candidates with strong project leadership or junior management experience will be highly valued, even if their formal title wasn't "Manager." The emphasis on performance marketing and AI tools indicates a need for a modern, results-oriented designer.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Performance Marketing Case Studies: Showcase at least 2-3 detailed case studies of successful performance marketing campaigns where your design played a pivotal role in achieving specific KPIs (e.g., increased click-through rates, conversion rates, customer acquisition cost reduction).
• Brand Development Visuals: Include examples of brand identity development, including logo design, style guides, and application across various touchpoints for new or existing brands.
• Cross-Channel Creative Examples: Demonstrate versatility by providing examples of creative assets for different platforms (e.g., social media ads, website banners, email marketing graphics, product packaging). Highlight how designs were adapted for each channel's specific requirements.
• Process Workflow Visualizations: If possible, include visual representations of a creative production workflow you have managed or optimized, illustrating steps from brief to final delivery.
• AI-Assisted Design Showcase: Feature projects where Generative AI tools were used effectively in the creative process, explaining the tools used and the impact on efficiency or creative output.

Process Documentation:

• Candidates may be asked to discuss their approach to documenting creative processes, including:
  • Workflow design for creative briefs, feedback loops, and asset approvals.
  • Implementation of version control and asset management systems.
  • Methods for tracking creative performance and integrating learnings into future design iterations.
  • Strategies for onboarding new team members and ensuring adherence to established processes.

📝 Enhancement Note: The portfolio is critical for this role, not just for showcasing design skill but also for demonstrating an understanding of performance-driven creative and the ability to manage a creative operation. Candidates should be prepared to articulate the "why" behind their design choices and the impact on business goals.

💵 Compensation & Benefits

Salary Range:

• For a Creative Designer role with leadership responsibilities and strong performance marketing focus in Kyiv, Ukraine, the estimated salary range is approximately 40,000 - 70,000 UAH per month.
• This estimate is based on industry benchmarks for experienced designers in Ukraine, considering the required skills in Adobe Creative Suite, Figma, Generative AI, and English proficiency, as well as the leadership aspect of building a team.

Benefits:

• Medical Insurance: Comprehensive health coverage providing access to medical services and treatments.
• Corporate Doctor: Access to an in-house or partnered medical professional for consultations and basic medical assistance.
• Professional Development: Opportunities for training, courses, and attending industry conferences to enhance skills in design, marketing, and venture building.
• Community & Networking: Participation in internal professional clubs (marketing, development, finance, etc.) and access to a community of founders for knowledge sharing.
• Work-Life Balance Initiatives: While on-site, SKELAR's culture emphasizes high performance and self-realization, often supported by robust internal infrastructure.
• Charitable Initiatives: Involvement with the SKELAR Foundation, supporting projects for Ukraine's recovery.

Working Hours:

• The standard working hours are likely aligned with a full-time capacity, potentially around 40 hours per week. Given the venture-building environment, there might be an expectation of flexibility and commitment to meet project deadlines, but with an emphasis on efficient work practices.

📝 Enhancement Note: The salary estimate is based on general market data for Kyiv and the specified experience level. Benefits highlight SKELAR's commitment to employee well-being and professional growth, which are attractive to operations-focused professionals seeking a supportive environment.

🎯 Team & Company Context

🏢 Company Culture

Industry: Venture Building, Technology, Foodtech (HabitONE)
Company Size: SKELAR is a venture builder, meaning it supports multiple startups. While SKELAR itself might have a core team, the "company size" context implies a dynamic, fast-paced environment supporting rapid growth across a portfolio of businesses. The goal is to build international product IT companies.
Founded: While the founding date of SKELAR isn't explicitly stated, the description implies a mature venture builder with established infrastructure and a clear vision for growth, aiming to launch 5+ brands and scale to 100 employees within three years.

Team Structure:

• Creative Team Leadership: This role is designed to build and lead the creative design team from the ground up, implying direct management and mentorship responsibilities.
• Cross-Functional Collaboration: Close collaboration is expected with marketing departments, product teams, and potentially co-founders of portfolio companies like HabitONE.
• Venture Builder Infrastructure: SKELAR offers support through 8 infrastructural teams (recruitment, finance, legal, etc.), allowing portfolio companies to focus on core operations and growth. This means the design team will be part of a larger support ecosystem.

Methodology:

• Venture Capital Principles: SKELAR operates with a focus on venture investment rules, aiming for rapid scaling and global market penetration.
• Data-Driven Decision Making: While not explicitly stated for design, the venture builder model inherently relies on data analytics to identify market opportunities, track performance, and inform strategic decisions. This likely extends to creative performance.
• Agile & Iterative Development: Building tech businesses and launching products quickly necessitates agile methodologies, rapid prototyping, and iterative improvements, which will influence the creative process.
• High-Performance Culture: SKELAR fosters an environment for "self-realization" and building "high-performers," indicating a focus on results, efficiency, and continuous improvement.

Company Website: https://skelar.tech/

📝 Enhancement Note: Understanding SKELAR as a venture builder is crucial. The Creative Designer will not only support one brand but potentially contribute to the visual identity and marketing collateral for multiple ventures, requiring adaptability and a broad understanding of different market needs. The focus is on building scalable, successful tech businesses.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a senior individual contributor with immediate leadership potential, effectively acting as a foundational leader for the creative function within SKELAR's venture portfolio. It's a "build it" role, offering significant autonomy and impact.

Reporting Structure:

• The Creative Designer will likely report to a Head of Marketing, Chief Marketing Officer (CMO), or a senior executive responsible for brand and growth within SKELAR or its primary venture (HabitONE).
• They will be responsible for managing a team of designers as the function grows.

Operations Impact:

• The Creative Designer's work will directly impact the market perception, brand recognition, and conversion rates of SKELAR's portfolio companies, particularly HabitONE.
• Effective visual communication is critical for attracting customers, investors, and talent, all vital for venture success. The role's impact spans marketing effectiveness, brand equity, and overall business growth trajectory.

Growth Opportunities:

• Team Leadership Expansion: Grow from building an initial team to managing a larger, specialized creative department supporting multiple ventures.
• Strategic Creative Direction: Evolve into a more strategic role, influencing brand strategy, product design aesthetics, and marketing campaign direction at a higher level.
• Venture Portfolio Impact: Gain broad experience across different industries and business models by contributing creatively to various SKELAR ventures.
• Skill Specialization: Deepen expertise in performance marketing design, AI-driven creative, or emerging digital marketing trends.
• Leadership Development: Benefit from SKELAR's venture-builder environment, which supports professional development and leadership growth through its infrastructure and community.

📝 Enhancement Note: This is an opportunity to build a function from scratch within a supportive venture builder. The growth path is less about climbing a traditional corporate ladder and more about expanding the scope of responsibility, impact, and leadership within a dynamic startup ecosystem.

🌐 Work Environment

Office Type: On-site, indicating a physical workspace within SKELAR's facilities in Kyiv.
Office Location(s): Kyiv, Ukraine. Specific office details are not provided but it is implied to be a professional office environment conducive to collaboration and focused work.

Workspace Context:

• Collaborative Hub: The environment is designed to foster collaboration among portfolio companies and internal support teams, providing opportunities to interact with marketing professionals, product managers, and other functional experts.
• Resource Access: As part of SKELAR, the design team will likely have access to necessary hardware, software, and potentially a creative studio environment.
• Innovation Focus: The culture encourages innovation and high performance, suggesting a dynamic and engaging workspace where new ideas are welcomed and executed.

Work Schedule:

• Full-time position, likely with standard business hours in Kyiv. However, the venture builder context often implies a need for agility and commitment to meet critical project milestones, which may occasionally require flexibility. The emphasis will be on efficient output rather than strict adherence to hours.

📝 Enhancement Note: An on-site role in Kyiv suggests a preference for in-person collaboration and team cohesion, which is often beneficial for building creative processes and fostering a strong team culture. Candidates should be prepared for a dynamic, results-oriented work environment.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of CV and portfolio to assess alignment with technical skills, experience, and creative output.
• Creative Challenge/Portfolio Review: A session where candidates present their portfolio, discuss their design process, and potentially complete a short creative task or case study related to performance marketing or brand building. This is where they'll demonstrate their understanding of AI tools and design principles.
• Team/Stakeholder Interviews: Meetings with marketing leads, potential team members, and other key stakeholders to evaluate collaboration style, leadership potential, and cultural fit.
• Final Interview: Discussion with senior leadership to finalize the offer and discuss strategic vision for the creative function.

Portfolio Review Tips:

• Tell a Story: For each project, clearly articulate the problem, your role, the solution (your design), the tools used (including AI), and the measurable results or impact.
• Highlight Process: Showcase your thought process, not just the final output. Explain your design decisions, how you approached briefs, and how you collaborated.
• Demonstrate Performance Focus: Emphasize how your creative work contributed to marketing KPIs. Quantify achievements whenever possible (e.g., "increased CTR by 15%").
• Showcase AI Integration: Clearly label and explain projects where Generative AI was used, detailing the specific tools and the benefits derived (e.g., faster ideation, novel visual styles).
• Adaptability: Include a diverse range of work that demonstrates adaptability to different brands, audiences, and platforms.

Challenge Preparation:

• Performance Marketing Scenario: Be prepared for a hypothetical scenario where you need to design a set of ads for a new product launch (e.g., HabitONE's functional snacks) targeting a specific audience on a particular platform.
• Process Design Thinking: Consider how you would structure a creative team and its workflow from scratch, including brief intake, concept development, feedback, and delivery.
• AI Tool Application: Be ready to discuss how you would leverage AI tools to enhance efficiency, explore creative concepts, or personalize campaigns for HabitONE.
• English Communication: Practice articulating your ideas and strategies clearly and concisely in English, as this will be a key evaluation point.

📝 Enhancement Note: The interview process will heavily rely on the portfolio to assess practical skills and strategic thinking. Candidates should prepare to speak confidently about their design process, performance marketing impact, and creative leadership capabilities, specifically referencing their experience with AI tools.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite (Photoshop, Illustrator, After Effects): Essential for creating high-quality graphics, illustrations, and motion graphics for digital marketing and branding.
• Figma: Critical for collaborative design workflows, user interface (UI) design elements, prototyping, and efficient handoff to development or implementation teams.
• Generative AI Tools (e.g., Midjourney, Stable Diffusion, DALL-E, Adobe Firefly): Expected to be used for ideation, concept exploration, asset generation, and potentially personalized content creation. Proficiency in prompting and integrating AI outputs into professional design workflows is key.

Analytics & Reporting:

• Google Analytics: For understanding website traffic, user behavior, and the performance of landing pages where creative assets are deployed.
• Social Media Analytics (Meta Business Suite, TikTok Analytics): To track the performance of creative content on social platforms, measuring engagement, reach, and conversions.
• E-commerce Platform Analytics (e.g., Amazon Seller Central, Shopify Analytics): For monitoring the effectiveness of product listings and advertising creatives on sales platforms.

CRM & Automation:

• CRM Systems (e.g., Salesforce, HubSpot - potentially used by marketing): While not a direct tool for the designer, understanding how CRM data influences marketing campaigns and targeting can inform creative strategy.
• Project Management Tools (e.g., Asana, Trello, Monday.com): To manage creative projects, track tasks, deadlines, and team collaboration efficiently.
• Digital Asset Management (DAM) Systems: As the team grows, implementing or using a DAM system for organizing, storing, and retrieving creative assets will become important.

📝 Enhancement Note: Proficiency in industry-standard design tools is a baseline. The emphasis on Generative AI and understanding analytics tools highlights the need for a data-informed and future-forward approach to creative design within a performance marketing context.

👥 Team Culture & Values

Operations Values:

• High Performance: SKELAR seeks "high-performers" who are self-motivated, results-oriented, and capable of driving success for the ventures they support.
• Self-Realization: The company aims to be an environment where individuals can achieve their full potential, suggesting a culture that supports personal and professional growth.
• Innovation & Agility: Building international tech companies requires constant innovation, adaptation to market changes, and agile execution. This likely translates to a creative environment that embraces new ideas and quick iterations.
• Data-Driven Approach: While not explicitly stated for design, the venture builder model implies a strong reliance on data for decision-making, which should influence creative strategy and performance evaluation.
• Efficiency & Process Optimization: As a leader of a new team, a core value will be establishing efficient processes to maximize output and impact.

Collaboration Style:

• Cross-Functional Integration: The role demands close collaboration with marketing, product, and potentially other operational teams within SKELAR to ensure cohesive brand messaging and campaign execution.
• Feedback-Oriented: Expect a culture where feedback is regularly exchanged to refine creative concepts and improve processes, fostering continuous improvement.
• Knowledge Sharing: SKELAR promotes internal clubs and communities, encouraging sharing of best practices and expertise across different functional areas, including marketing and design.

📝 Enhancement Note: The culture is entrepreneurial, fast-paced, and focused on building successful businesses. The Creative Designer will be part of a supportive ecosystem but will also be expected to drive their function with a high degree of autonomy and a results-driven mindset.

⚡ Challenges & Growth Opportunities

Challenges:

• Building from Scratch: Establishing a creative team and all associated processes for a new venture builder function presents a significant organizational and operational challenge.
• Balancing Multiple Ventures: SKELAR's model means the Creative Designer might eventually support multiple portfolio companies with diverse needs, requiring adaptability and efficient resource management.
• Rapid Iteration & Scalability: The need to quickly produce high-quality, performance-driven creative assets for rapidly scaling businesses demands significant efficiency and a robust workflow.
• Keeping Pace with AI: Integrating and leveraging emerging Generative AI tools effectively while maintaining brand integrity and quality requires continuous learning and strategic application.

Learning & Development Opportunities:

• Creative Leadership: Develop robust team management, process building, and strategic creative direction skills.
• Performance Marketing Expertise: Deepen understanding of how design directly impacts marketing KPIs and customer acquisition strategies.
• AI in Creative: Become a specialist in leveraging AI tools for content creation, personalization, and trend analysis in the creative field.
• Venture Building Exposure: Gain insights into building and scaling international tech businesses across various industries.
• Industry Conferences & Training: SKELAR supports participation in relevant training and conferences to stay at the forefront of design and marketing trends.

📝 Enhancement Note: This role offers a unique opportunity to shape a creative function within a growth-oriented venture builder. The challenges are significant but come with substantial rewards in terms of skill development and career impact.

💡 Interview Preparation

Strategy Questions:

• Vision for Creative Team: "How would you approach building a creative design team from the ground up at SKELAR, and what are the first three processes you would establish?" (Focus on team structure, workflow, and key operational elements.)
• Performance Marketing Creative: "Describe a successful performance marketing campaign you designed. What were the objectives, your creative strategy, the tools you used (including AI if applicable), and the measurable results?" (Highlight data-driven decision-making and impact.)
• AI Integration: "How do you see Generative AI tools impacting the role of a Creative Designer in a venture builder like SKELAR, and how would you integrate them into our workflow?" (Showcase forward-thinking and practical application.)

Company & Culture Questions:

• SKELAR's Mission: "What excites you about SKELAR's mission and its venture-building model, and how do you see the creative function contributing to its success?" (Demonstrate research and alignment with company goals.)
• Team Collaboration: "Describe your ideal collaboration dynamic with marketing and product teams. How do you handle creative feedback and disagreements?" (Assess interpersonal and collaborative skills.)
• HabitONE Brand: "Based on what you know about HabitONE, what are your initial thoughts on its visual identity and potential creative directions for marketing?" (Showcase understanding of the specific venture and your strategic input.)

Portfolio Presentation Strategy:

• Structured Narrative: Organize your portfolio by project, clearly stating the client/venture, your role, the challenge, the solution (your design work), and the impact (metrics).
• Highlight Process & AI: For key projects, walk through your creative process, including ideation, refinement, and how AI tools were utilized. Be ready to discuss the "why" behind your choices.
• Quantify Impact: Wherever possible, use numbers and data to demonstrate the effectiveness of your designs in achieving business objectives (e.g., conversion rates, engagement metrics).
• Concise & Engaging: Aim for clarity and conciseness. Practice your presentation to ensure a smooth delivery within the allotted time. Be prepared to answer detailed questions about your work.

📝 Enhancement Note: Preparation should focus on demonstrating not only design skill but also a strategic understanding of performance marketing, an aptitude for leadership and process building, and a forward-thinking approach to creative technology like Generative AI.

📌 Application Steps

To apply for this Creative Designer position:

• Submit your application through the provided Breezy HR link.
• Tailor Your Resume: Highlight experience in performance marketing, team leadership (even if informal), process development, and proficiency with Adobe Creative Suite, Figma, and Generative AI tools. Use keywords from the job description.
• Curate Your Portfolio: Select your strongest projects that best showcase your performance marketing design skills, brand development capabilities, and any experience with AI-assisted creation. Ensure it's easily accessible (e.g., a link to your website or a well-organized PDF).
• Prepare Your Narrative: Be ready to articulate your approach to building a creative team, optimizing creative processes, and driving results through design in an interview. Practice presenting your portfolio with a focus on impact and process.
• Research SKELAR & HabitONE: Understand SKELAR's venture builder model, its portfolio strategy, and the specific goals and market for HabitONE. This will help you tailor your answers and demonstrate genuine interest.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.