Creative Design Strategist

📍 Job Overview

Job Title: Creative Design Strategist

Company: Urban Talkies

Location: New Delhi, Delhi, India

Job Type: Full-Time

Category: Creative Design & Strategy

Date Posted: 2026-03-26T07:13:45

Experience Level: 2-5 Years

Remote Status: On-site

🚀 Role Summary

• Drive the creative vision and execution of visual content for a dynamic creative agency specializing in video production and social media marketing.

• Lead and mentor a team of design professionals, fostering a collaborative and innovative environment to ensure high-quality project delivery.

• Develop and implement design strategies that enhance brand aesthetics, amplify marketing campaigns, and align with digital platform optimization.

• Contribute to brainstorming sessions, bringing fresh concepts and a storytelling approach to visual media.

📝 Enhancement Note: While the title is "Creative Design Strategist," the core responsibilities and requirements lean heavily into hands-on graphic design, team leadership, and strategic visual content creation within a creative agency context. The role requires not only creative execution but also the ability to manage and guide junior designers, making it a blend of individual contributor and team lead.

📈 Primary Responsibilities

• Design and produce compelling graphics and visual content that consistently align with Urban Talkies' brand aesthetic and voice, as well as client brand guidelines.

• Collaborate closely with cross-functional teams, including video production and social media marketing specialists, to develop integrated visual content that amplifies campaign effectiveness.

• Actively participate in and lead brainstorming sessions, contributing innovative ideas and a design-first, storytelling approach to visual content development.

• Conceptualize and develop new design concepts, graphics, and layouts across various digital platforms, ensuring visual originality and creative flair.

• Optimize all designs for digital platforms, staying abreast of the latest design trends, techniques, and best practices for maximum impact.

• Manage multiple design projects simultaneously, ensuring efficient workflow, effective coordination, and timely delivery of high-quality outputs while meeting tight deadlines.

• Lead, mentor, and manage a team of 3-4 design executives and interns, providing guidance, fostering skill development, and ensuring the smooth execution of projects.

📝 Enhancement Note: The responsibilities highlight a dual focus: hands-on creative execution and team leadership. The emphasis on "amplifying campaigns" and "optimizing for digital platforms" suggests a strategic approach to design that is tied to marketing objectives and performance, rather than purely aesthetic considerations.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Visual Arts, Marketing, or a related field is typically expected for roles involving strategy and team leadership.

Experience: Minimum 2-3 years of professional experience in creative and graphic design, with a proven track record of executing multiple creative design projects.

Required Skills:

• Proficiency in standard graphic design software, including Adobe Creative Suite (Photoshop, Illustrator, InDesign) and Figma.

• A strong understanding of how design functions across different digital platforms and how to tailor visuals for diverse target audiences.

• Exceptional eye for detail, coupled with creative flair, versatility, conceptual/visual ability, and originality in design work.

• Demonstrated ability to lead and mentor a team of junior designers or interns, ensuring effective coordination and quality output.

• Excellent communication and presentation skills, with the ability to articulate design concepts and ideas clearly.

• A collaborative spirit, with a proven ability to work effectively in tandem with various teams and stakeholders.

Preferred Skills:

• Prior experience or a strong understanding of the media production and digital marketing domains.

• Experience in developing visual content specifically for social media marketing campaigns.

• Familiarity with UI/UX design principles and their application in digital content.

📝 Enhancement Note: The requirement for "2-3 years of experience" combined with leadership qualities and strategic responsibilities suggests that candidates with 3-5 years of experience might be a better fit, especially if they have prior team management experience. The "plus" for media production and digital marketing indicates that a broader understanding of the agency's core services is highly valued.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated portfolio showcasing a diverse range of creative design projects, demonstrating versatility across different styles and platforms.

• Specific examples of graphic design work optimized for digital platforms (social media, websites, digital ads).

• Case studies or project descriptions that highlight the strategic thinking behind the designs, explaining the creative process, target audience considerations, and objectives.

• Evidence of leadership or mentorship experience, potentially through examples of guiding junior team members or managing design workflows.

Process Documentation:

• Ability to articulate the design process from concept generation to final execution, including briefing, ideation, iteration, and delivery.

• Understanding of workflow management for multiple projects and team coordination.

• Familiarity with feedback loops and iterative design processes.

📝 Enhancement Note: For a "Strategist" role, the portfolio should not just showcase finished work but also the strategic rationale behind it. Applicants should be prepared to discuss their approach to understanding client needs, market trends, and how their designs achieve specific business objectives.

💵 Compensation & Benefits

Salary Range: Based on industry standards for a Creative Design Strategist with 2-5 years of experience in New Delhi, India, the estimated annual salary range is ₹5,00,000 to ₹9,00,000. This range can vary based on the candidate's specific experience, portfolio strength, and negotiation.

Benefits:

• Full-time employment with a dynamic and growing creative agency.

• Opportunity to work on diverse projects for various clients across different industries.

• Collaborative and fun work environment with a focus on work-life balance.

• Potential for growth and advancement within the organization, including taking on larger leadership roles.

• Exposure to video production and digital marketing strategies.

• Team celebrations and learning opportunities.

Working Hours: Standard full-time hours, likely around 40 hours per week, with potential for flexibility depending on project demands and agency culture. The role is on-site, requiring presence at the New Delhi office.

📝 Enhancement Note: Salary is estimated based on typical compensation for similar roles in New Delhi, considering the company's industry (creative agency) and the specified experience level (2-5 years). Benefits are inferred from the company's description of its culture and the typical offerings of a full-time position in this sector.

🎯 Team & Company Context

🏢 Company Culture

Industry: Creative Agency, Video Production, Social Media Marketing, Digital Marketing. Urban Talkies operates within a competitive landscape where visual storytelling and digital engagement are paramount for client success.

Company Size: The description mentions a "close-knit team, spread across India," and a team of 3-4 direct reports for the strategist. This suggests a medium-sized agency, likely with 20-50 employees, allowing for a collaborative environment while still having room for individual impact.

Founded: 2015. This indicates a company with established experience, having navigated market changes and evolved its services since its inception.

Team Structure:

• The Creative Design Strategist will likely lead a small, focused design team of 3-4 individuals (executives/interns).

• This team will collaborate closely with other departments, including video production, social media marketing, and client management.

Methodology:

• Data-Driven Creativity: While emphasizing creativity, the role also involves optimizing designs for digital platforms, suggesting an approach that balances aesthetic appeal with performance metrics.

• Collaborative Workflow: The culture promotes open communication and teamwork, indicating a process where ideas are shared and refined collectively.

• Agile Project Management: Handling multiple projects with tight deadlines implies an agile approach to workflow, allowing for quick adaptation and efficient execution.

Company Website: http://www.urbantalkies.com

📝 Enhancement Note: The company's founding year (2015) and growth into a "spread across India" team suggest a company that has successfully scaled and adapted. The "less is more" philosophy and emphasis on fun imply a culture that values impactful, concise communication and positive team dynamics.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level to senior individual contributor with leadership responsibilities. It bridges hands-on design execution with strategic oversight and team management.

Reporting Structure: The Creative Design Strategist will report to a higher-level creative lead (e.g., Creative Director, Head of Design) and will manage a team of junior designers and interns. This structure allows for mentorship from above and leadership from below.

Operations Impact: The strategist's work directly impacts the visual appeal and effectiveness of marketing campaigns for both Urban Talkies and its clients. Strong design strategy can lead to increased engagement, brand recognition, and ultimately, client acquisition and retention.

Growth Opportunities:

• Leadership Development: The opportunity to manage and grow a design team offers direct experience in team leadership, mentorship, and people management, paving the way for future managerial roles.

• Strategic Design Expertise: Deepening expertise in visual storytelling, digital platform optimization, and campaign amplification will enhance strategic design capabilities.

• Cross-Functional Skill Acquisition: Working closely with video production and social media marketing teams provides exposure to broader marketing and content creation processes, potentially opening doors to integrated marketing roles.

• Client-Facing Roles: As a strategist, there's potential to move into client-facing roles where design strategy is presented directly to clients.

📝 Enhancement Note: The explicit mention of seeking someone who "Seek[s] a larger role in the organization" indicates a clear growth path. This role is an excellent stepping stone for someone looking to transition from pure design execution to a more strategic and leadership-oriented career within the creative industry.

🌐 Work Environment

Office Type: The role is on-site in New Delhi, suggesting a traditional office setting conducive to collaboration. The description of a "collaborative and supportive work environment" implies an open-plan office or shared workspaces designed to encourage interaction.

Office Location(s): B-102, Shivalik, New Delhi, Delhi, 110017, India. This location in New Delhi provides access to a major metropolitan hub.

Workspace Context:

• Collaborative Atmosphere: Expect a dynamic workspace where brainstorming, feedback sessions, and team discussions are common. The "less is more" philosophy might translate into a clean, organized, and functional workspace.

• Tools and Technology: Access to industry-standard design software (Adobe Creative Suite, Figma) will be provided. The environment likely encourages the use of digital tools for project management and communication.

• Team Interaction: Frequent interaction with direct reports, peers in other departments (video, marketing), and potentially senior management.

Work Schedule: A standard full-time schedule is expected, likely Monday to Friday. While the agency culture values work-life balance, the nature of creative projects and client deadlines may sometimes require flexibility or occasional extended hours.

📝 Enhancement Note: The on-site requirement in New Delhi is a key factor. Candidates should consider commute times and the benefits of an in-person, collaborative agency environment compared to remote work.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Resume and portfolio review focused on design quality, strategic thinking, and relevant experience.

• First Interview: Typically with an HR representative or hiring manager to assess cultural fit, basic qualifications, and motivation.

• Creative/Technical Interview: In-depth discussion with senior design leads or department heads. This is where portfolio walkthroughs and case study discussions are critical. Expect to be asked about your design process, problem-solving approach, and leadership style.

• Team Meet-and-Greet: An opportunity to meet potential team members and assess team dynamics.

• Final Interview: May involve senior leadership to discuss strategic vision and long-term fit.

Portfolio Review Tips:

• Curate Strategically: Select projects that best represent your skills in graphic design, digital optimization, and strategic thinking. Include 3-5 strong examples.

• Tell a Story: For each project, clearly articulate the brief, your role, the creative process, challenges faced, your solutions, and the measurable outcomes or impact.

• Highlight Leadership: If possible, showcase projects where you guided junior members, managed workflows, or took initiative in strategic planning.

• Showcase Digital Savvy: Include examples optimized for various digital platforms, demonstrating an understanding of different formats and audience engagement.

• Be Prepared to Discuss: Know every detail of your portfolio projects and be ready to answer questions about your decisions, tools used, and how you handled feedback.

Challenge Preparation:

• Design Challenge: You might be given a brief for a new campaign or redesign task. Focus on demonstrating your understanding of the brief, creative problem-solving, and efficient execution within a given timeframe.

• Presentation Skills: Practice presenting your portfolio and any design challenges clearly and concisely. Be ready to explain your thought process and justify your design choices.

• Leadership Scenarios: Prepare for questions about how you would manage a team, resolve conflicts, delegate tasks, and foster a creative environment.

📝 Enhancement Note: Given the "Strategist" title and leadership responsibilities, the interview process will likely place a strong emphasis on problem-solving abilities, strategic thinking, and leadership potential, in addition to design skills.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Photoshop, Illustrator, InDesign are essential for graphic design and visual content creation.

• Figma: Crucial for collaborative design, prototyping, and UI/UX elements, especially in a digital-first agency.

• Project Management Software: Tools like Asana, Trello, or Monday.com may be used for workflow management and team coordination.

Analytics & Reporting:

• Familiarity with digital analytics platforms (e.g., Google Analytics) to understand how designs perform on digital platforms.

CRM & Automation:

• While not a primary focus, understanding how design assets integrate with CRM and marketing automation platforms (e.g., for email campaigns, social media scheduling) can be beneficial.

📝 Enhancement Note: Proficiency in Adobe Creative Suite and Figma is non-negotiable. The ability to understand and apply design principles to digital platforms and marketing objectives is key.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: A core value, encouraging new ideas and pushing creative boundaries.

• Collaboration: Emphasizing teamwork and open communication to achieve collective success.

• Quality & Excellence: A commitment to delivering high-quality design work that meets client expectations.

• Adaptability & Growth: Encouraging continuous learning and the ability to adapt to new trends and client needs.

• Fun & Positive Environment: Fostering a supportive and enjoyable workplace, celebrating successes and learning from mistakes.

Collaboration Style:

• Cross-functional Integration: Design is seen as integral to marketing and video production, requiring close collaboration with these teams.

• Feedback-Driven: An open culture where constructive feedback is shared and utilized for design improvement.

• Shared Vision: Working towards common goals for client campaigns and agency growth.

📝 Enhancement Note: The company's stated values of "less is more," "collaboration," and "fun" paint a picture of a modern, agile creative agency that values both impactful work and a positive employee experience.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creative Vision with Client Requirements: Navigating client expectations and brand guidelines while maintaining a unique creative vision.

• Managing Multiple Projects and Deadlines: The inherent challenge of juggling diverse projects with competing timelines in a fast-paced agency.

• Leading and Mentoring Junior Staff: Developing leadership skills to effectively guide, motivate, and develop a design team.

• Staying Ahead of Design Trends: Continuously evolving design skills and aesthetic sensibilities to remain relevant in a rapidly changing digital landscape.

Learning & Development Opportunities:

• Advanced Design Software Training: Opportunities to deepen expertise in Adobe Creative Suite, Figma, or explore new design tools.

• Digital Marketing & Video Production Insights: Gaining a broader understanding of integrated marketing campaigns and video content strategy.

• Leadership and Management Training: Developing skills in team management, project delegation, and performance feedback.

• Industry Conferences and Workshops: Potential to attend events to stay updated on design trends and network with professionals.

📝 Enhancement Note: The challenges are typical for a role in a creative agency, but the explicit mention of leadership and strategy in the job description suggests that growth opportunities will focus on developing these specific areas.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance a client's specific requirements with your creative vision. How did you approach it?" (Focus on communication, negotiation, and problem-solving.)

• "How do you approach creating visuals for different target audiences on various digital platforms?" (Highlight your understanding of audience segmentation and platform-specific design.)

• "Walk us through a portfolio project where you took a leadership role or mentored junior designers. What was your process and the outcome?" (Prepare a specific case study.)

Company & Culture Questions:

• "What appeals to you about Urban Talkies' 'less is more' philosophy and collaborative culture?" (Research the company's website and values.)

• "How would you contribute to a 'fun' and supportive work environment while meeting demanding project deadlines?" (Showcase your understanding of work-life balance and team dynamics.)

Portfolio Presentation Strategy:

• Structure: Begin with an overview of your portfolio, then dive into 2-3 key projects, detailing the strategy, process, and results for each.

• Visuals: Use high-quality mockups and clear visuals. Avoid cluttered slides.

• Storytelling: Frame each project as a narrative: the problem, your solution, and the impact.

• Engagement: Be prepared for questions and actively engage with the interviewers. Ask clarifying questions about their needs.

• Leadership Examples: Explicitly point out instances where you demonstrated leadership, mentorship, or strategic initiative within your projects.

📝 Enhancement Note: The interview preparation should emphasize not just creative output but also strategic thinking, leadership potential, and cultural fit, aligning with the "Strategist" and team leadership aspects of the role.

📌 Application Steps

To apply for this Creative Design Strategist position:

• Submit your resume and portfolio directly to hr@urbantalkies.com.

• Portfolio Customization: Ensure your portfolio prominently features examples of graphic design for digital platforms and any projects where you demonstrated leadership or strategic thinking. Tailor your portfolio to highlight skills most relevant to a creative agency environment.

• Resume Optimization: Highlight your years of experience, proficiency in Adobe Creative Suite and Figma, and any experience in team leadership or mentoring. Use keywords from the job description.

• Interview Preparation: Practice articulating your design process, leadership philosophy, and how you would contribute to Urban Talkies' creative and collaborative culture. Prepare to present your portfolio confidently.

• Company Research: Thoroughly research Urban Talkies' work, client portfolio, and stated company culture. Understand their "less is more" philosophy and how your design approach aligns with it.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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