Corporate Graphic Designer

📍 Job Overview

Job Title: Corporate Graphic Designer

Company: Canada Life and Irish Life

Location: Dublin, Ireland

Job Type: Full Time Permanent

Category: Marketing & Design Operations

Date Posted: January 23, 2026

Experience Level: 5-10 Years

Remote Status: Hybrid

🚀 Role Summary

• Drive the creative development and delivery of branding and marketing materials for Employer Solutions' products and propositions.

• Shape and enhance the visual identity of Employer Solutions across all channels and touchpoints through impactful design.

• Support a wide range of marketing activities, including events, product launches, communications, RFPs, pitches, website graphics, and strategic campaigns.

• Ensure all design output is innovative, impactful, and consistently aligned with brand values and corporate identity, demonstrating strong operations management of the design process.

• Build strong relationships with senior stakeholders and collaborate effectively with colleagues and external partners to deliver high-quality results, showcasing cross-functional communication operations.

📝 Enhancement Note: This role is highly focused on the operational delivery of marketing collateral within the Employer Solutions division. The emphasis on "driving creative development," "shaping visual identity," and "supporting a wide range of marketing activities" indicates a need for strong project management and process execution capabilities, typical of operations roles within a marketing function. The mention of "RFPs and pitches" specifically points to operations supporting business development and sales enablement.

📈 Primary Responsibilities

• Lead the conceptualization, design, and execution of diverse marketing assets, encompassing print literature, signage, web banners, digital assets, animations, and video projects.

• Manage the end-to-end design process for Employer Solutions' market-leading products and propositions, from initial brief to final delivery, including pre-press and print management.

• Maintain and evolve the visual identity of Employer Solutions, ensuring consistency and impact across all customer touchpoints and communication channels.

• Collaborate closely with the Employer Solutions Marketing Team and senior stakeholders to translate business objectives into compelling visual narratives and marketing campaign materials.

• Ensure all design output adheres to brand guidelines, corporate identity standards, and regulatory requirements, maintaining a high standard of quality and accuracy in all deliverables.

• Support the creation of high-impact presentations for internal and external stakeholders, including board meetings, client pitches, and strategic planning sessions.

• Coordinate with external agencies and suppliers for specialized design needs, managing timelines, budgets, and quality control to ensure project success.

• Proactively identify opportunities for design innovation and process improvement within the marketing function to enhance efficiency and creative output.

📝 Enhancement Note: The responsibilities highlight a need for operational excellence in design execution. Managing diverse assets, end-to-end processes, and coordinating with external partners are core operational functions. The emphasis on brand consistency and regulatory adherence also points to operational rigor.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating equivalent practical experience and mastery of design principles is essential.

Experience: Minimum of 7 years of experience in a commercially focused graphic design role, ideally within an agency or a B2B environment, with a proven track record of managing diverse design projects from concept to completion.

Required Skills:

• Advanced proficiency in the Adobe Creative Suite (InDesign, Illustrator, Photoshop, After Effects).

• Extensive experience with Microsoft PowerPoint or equivalent, including advanced presentation design capabilities.

• Proven ability to manage a diverse portfolio of design projects from concept through to completion, including pre-press and print management.

• Demonstrable capability to deliver high-quality print and digital assets, including product literature, signage, web banners, digital assets, animation, and video projects.

• Strong attention to detail, ensuring all design work is on-brief, of the highest quality, and in line with brand guidelines and corporate identity.

• Excellent time and project management skills, with the ability to coordinate multiple projects simultaneously and meet tight deadlines.

• Outstanding communication skills, both verbal and written, with the confidence to engage senior internal stakeholders and collaborate with external agencies.

• High degree of fluency in written and spoken English.

Preferred Skills:

• Additional knowledge of Adobe Premiere or Animate for video and motion graphics.

• Experience in B2B financial services or insurance marketing.

• Familiarity with digital asset management (DAM) systems.

• Understanding of UX/UI principles for web and digital asset design.

• Experience with marketing automation platforms and their design requirements.

📝 Enhancement Note: The requirement for advanced proficiency in specific Adobe Creative Suite applications and Microsoft PowerPoint, coupled with extensive experience in project management and stakeholder engagement, aligns with the operational demands of a corporate design function. The emphasis on "pre-press and print management" and "digital assets" points to a need for process-oriented execution.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a diverse range of design projects, demonstrating creativity, technical skill, and ability to meet business objectives.

• Specific examples of branding and marketing materials developed for B2B products or services.

• Case studies or detailed project descriptions for at least 2-3 significant projects, highlighting the design process, challenges faced, solutions implemented, and quantifiable results.

• Demonstrations of proficiency in both print and digital design outputs, including examples of web graphics, social media assets, or digital advertisements.

Process Documentation:

• Examples of how projects were managed from brief to delivery, detailing stages of concept development, design execution, stakeholder feedback integration, and final production.

• Documentation of collaboration with other teams (e.g., marketing, sales, product development) to ensure design alignment and project success.

• Evidence of adherence to brand guidelines and corporate identity standards across multiple projects.

• Showcase of ability to manage multiple projects simultaneously, detailing time management and prioritization strategies.

📝 Enhancement Note: The explicit requirement for a portfolio, especially one with case studies and process documentation, is a standard for design operations roles. It allows for the evaluation of not just aesthetic output but also the candidate's ability to manage projects, adhere to processes, and deliver measurable results, which are core to operations.

💵 Compensation & Benefits

Salary Range: While not specified, based on the 7+ years of experience requirement, advanced Adobe Creative Suite proficiency, and a hybrid role in Dublin, a competitive annual salary range for a Corporate Graphic Designer in Ireland typically falls between €45,000 and €70,000. This can vary based on the candidate's specific experience, portfolio, and negotiation.

Benefits:

• Comprehensive Benefits Package

• Competitive Salaries and Bonuses

• Robust Learning and Development Support

• Excellent Defined Contribution Pension

• Comprehensive Wellbeing Initiatives and Support

• Hybrid working model (2 days in office, 3 days remote)

Working Hours: Full-time position, with a hybrid model of 2 days on-site at their Dublin campus and 3 days remote. Standard working hours are assumed to be around 37-40 hours per week, typical for a full-time role in Ireland.

📝 Enhancement Note: Salary estimation is based on industry benchmarks for experienced graphic designers in Dublin, Ireland, considering the company's profile and the role's responsibilities. The benefits listed are directly from the job description and are presented to highlight the company's commitment to employee well-being and professional growth.

🎯 Team & Company Context

🏢 Company Culture

Industry: Financial Services (specifically, life insurance, pensions, health, and wellbeing products for employers and affinity groups).

Company Size: Part of Canada Life and Irish Life, which are substantial financial institutions. Irish Life alone has over 1.5 million customers, indicating a large-scale operation.

Founded: Irish Life has been operating for over 80 years.

Team Structure:

• The Graphic Designer will be part of the in-house design team within the wider Employer Solutions Marketing Team at Irish Life.

• This team likely collaborates closely with product development, sales enablement, and corporate communications functions.

Methodology:

• Emphasis on "doing the right thing," integrity, and responsible decision-making.

• A culture that "aims high," setting ambitious goals and encouraging innovation.

• Strong focus on customer needs and exceeding expectations.

• Collaborative environment where every idea and contribution is valued ("work best together").

• Data-driven insights and process optimization are implicitly important for effective marketing and design operations.

Company Website: https://life-careers.com/irishlife/

📝 Enhancement Note: The company's values – integrity, ambition, customer focus, and collaboration – are crucial for understanding how design operations should be conducted. These values translate into a need for designers who are not only skilled but also ethical, proactive, customer-centric, and team-oriented in their approach to projects.

📈 Career & Growth Analysis

Operations Career Level: This is a mid-to-senior level individual contributor role, requiring significant experience (7+ years) and advanced technical skills. It sits within a specialized marketing operations function focused on creative output.

Reporting Structure: The role likely reports to a Marketing Manager or a Head of Design within the Employer Solutions division. Collaboration will be extensive across marketing, sales, and product teams.

Operations Impact: The Graphic Designer's work directly impacts the Employer Solutions' brand perception, marketing effectiveness, sales enablement (through RFPs and pitches), and overall customer engagement. High-quality, consistent design operations are critical for conveying professionalism and trust in the financial services sector.

Growth Opportunities:

• Skill Specialization: Opportunity to deepen expertise in specific areas like animation, motion graphics, or digital asset creation.

• Project Leadership: Potential to lead design aspects of major campaigns or product launches.

• Cross-functional Exposure: Gaining deeper understanding of financial products, marketing strategies, and sales processes, which can lead to broader marketing operations roles or product marketing positions.

• Mentorship: Possibility of mentoring junior designers or interns as the team grows.

• Industry Exposure: Working on diverse projects for a leading financial institution provides valuable industry experience.

📝 Enhancement Note: The career path for a graphic designer in a corporate setting often involves specialization or moving into roles that manage design operations, brand consistency, or even broader marketing project management. The "Employer Solutions" focus provides a specific domain expertise opportunity.

🌐 Work Environment

Office Type: Hybrid work model, blending office-based collaboration with remote flexibility.

Office Location(s): Based in their City Centre offices in Dublin, Ireland.

Workspace Context:

• Collaborative Environment: The office setting is designed for collaboration, supporting teamwork and idea-sharing, essential for creative operations.

• Technology & Tools: Access to standard corporate IT infrastructure, likely with high-spec workstations for design work and access to the full Adobe Creative Suite and Microsoft Office.

• Team Interaction: Opportunities for direct interaction with marketing colleagues, stakeholders, and potentially senior management, fostering clear communication and alignment on design objectives.

Work Schedule: Full-time, hybrid arrangement with a specified number of days in the office (2) and remote (3). This structure allows for focused individual work at home and collaborative sessions or team meetings in the office, supporting efficient design operations.

📝 Enhancement Note: The hybrid model is a key aspect of the work environment, requiring self-discipline and effective communication to maintain operational flow between remote and on-site work. The "City Centre offices" suggest a professional and accessible work location.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of CV and portfolio link to assess basic qualifications and design experience.

• Technical Assessment/Portfolio Review: A deeper dive into the candidate's portfolio, discussing specific projects, design choices, and process. This may involve a practical design test or a presentation of key portfolio pieces.

• Stakeholder Interviews: Meetings with the hiring manager, marketing team members, and potentially senior stakeholders to assess fit, communication skills, and understanding of the business context.

• Final Interview: Potentially with a more senior leader to confirm overall fit and strategic alignment.

Portfolio Review Tips:

• Curate Strategically: Select projects that best demonstrate your experience with B2B marketing, branding, print/digital assets, and complex presentations. Highlight work relevant to financial services if possible.

• Tell the Story: For each selected project, clearly articulate the brief, your role, the design process, challenges you overcame, your solutions, and the impact of your work (e.g., improved engagement, successful campaign launch).

• Showcase Process: Include examples of how you managed projects, incorporated feedback, and ensured brand consistency. This is crucial for demonstrating operational capabilities.

• Highlight Technical Proficiency: Ensure examples clearly show advanced skills in InDesign, Illustrator, Photoshop, After Effects, and PowerPoint.

• Keep it Concise: While comprehensive, ensure your portfolio is easy to navigate and highlights your strongest work effectively.

Challenge Preparation:

• Be prepared to discuss how you would approach designing materials for a new pension product launch or a corporate wellbeing campaign.

• Practice articulating your design rationale clearly and concisely, linking it back to business objectives and target audience needs.

• Be ready to discuss your experience with managing multiple projects, tight deadlines, and conflicting priorities in a fast-paced environment.

• Research Irish Life's Employer Solutions offerings and their current branding to demonstrate genuine interest and understanding.

📝 Enhancement Note: The specific mention of a portfolio requirement is paramount. The interview process will likely heavily scrutinize this, focusing not just on aesthetics but on the candidate's ability to manage design projects operationally and deliver on business objectives.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: InDesign, Illustrator, Photoshop (advanced proficiency required).

• Adobe After Effects: For animation and motion graphics (advanced proficiency required).

• Microsoft PowerPoint: For complex presentation design (extensive experience required).

Analytics & Reporting:

CRM & Automation:

Other Potential Tools:

• Adobe Premiere Pro or Animate (preferred).

• Digital Asset Management (DAM) systems.

• Project management tools (e.g., Asana, Trello, Jira) for tracking design workflows.

📝 Enhancement Note: The explicit mention of Adobe Creative Suite and Microsoft PowerPoint forms the core of the required technical stack. Proficiency here is non-negotiable for the operational delivery of design assets.

👥 Team Culture & Values

Operations Values:

• Integrity & Responsibility: Upholding high ethical standards in design, ensuring accurate representation of financial products and corporate messaging.

• Ambition & Innovation: Continuously seeking creative solutions and ways to improve design processes and output.

• Customer-Centricity: Designing with the end-user (employers, affinity groups, their employees) in mind, ensuring clarity, impact, and user experience.

• Collaboration: Working effectively within the marketing team and with other departments to achieve shared goals, valuing diverse perspectives.

• Efficiency: Optimizing design workflows and resource utilization to deliver high-quality work on time and within budget.

Collaboration Style:

• Cross-functional Integration: Actively partnering with marketing specialists, product managers, and potentially sales teams to ensure design aligns with broader business strategies.

• Feedback-Driven: Open to receiving and providing constructive feedback to refine designs and processes.

• Proactive Communication: Regularly updating stakeholders on project progress, potential challenges, and design decisions.

• Team Support: Contributing to a positive and supportive team environment, sharing knowledge and assisting colleagues.

📝 Enhancement Note: The company's stated values directly inform the expected culture for a designer. They are expected to be more than just a creative executor; they must embody the company's ethos in their work and interactions, demonstrating operational alignment with corporate objectives.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Brand Consistency: Ensuring innovative designs remain strictly within brand guidelines and corporate identity standards.

• Managing Diverse Project Demands: Juggling multiple projects with varying deadlines and stakeholder expectations across different product lines (pensions, protection, health, wellbeing).

• Translating Complex Financial Information: Visually communicating intricate financial products and services in an accessible and engaging manner for a B2B audience.

• Adapting to Evolving Marketing Needs: Staying current with design trends and digital technologies while supporting traditional print collateral.

• Remote Collaboration Efficiency: Maintaining seamless communication and workflow with team members and stakeholders in a hybrid environment.

Learning & Development Opportunities:

• Advanced Design Software Training: Opportunities to master new features or specialized tools within Adobe Creative Suite or explore new software.

• Financial Services Industry Insights: Gaining deeper knowledge of the products and market dynamics of Employer Solutions, enhancing design relevance.

• Project Management Skills: Developing stronger project management techniques for design operations and campaign execution.

• Presentation and Stakeholder Management: Enhancing skills in presenting design concepts and managing feedback from senior stakeholders.

• Exposure to Strategic Campaigns: Contributing to high-impact, strategic marketing initiatives that offer visibility and learning opportunities.

📝 Enhancement Note: Understanding potential challenges helps candidates prepare for the realities of the role and identify areas where they can demonstrate problem-solving skills, a key operational competency. Growth opportunities highlight the potential for career advancement within the organization.

💡 Interview Preparation

Strategy Questions:

• "How would you approach designing a new brochure for our group pension product, considering its target audience and key selling points?" (Assesses approach to B2B product marketing and design strategy.)

• "Describe a time you had to balance conflicting feedback from multiple stakeholders on a design project. How did you manage it?" (Evaluates stakeholder management and conflict resolution skills, critical for operations.)

• "Walk us through your process for creating a complex presentation for a senior leadership team, ensuring clarity and impact." (Focuses on presentation design operations and communication.)

Company & Culture Questions:

• "How do you see your design work contributing to Irish Life's purpose of helping people build better futures?" (Connects design to company mission.)

• "How do you embody our company values of 'doing the right thing,' 'aiming high,' and 'working best together' in your daily work?" (Assesses cultural fit.)

Portfolio Presentation Strategy:

• Structured Walkthrough: Prepare to present 3-4 key projects, dedicating 3-5 minutes per project.

• Problem-Solution-Result Framework: For each project, clearly define the problem or objective, outline your design solution and process, and present the results or impact.

• Highlight Operational Aspects: Emphasize project management, stakeholder collaboration, adherence to briefs, and technical execution.

• Showcase Tool Proficiency: Point out specific techniques or features used within Adobe Creative Suite and PowerPoint.

• Be Ready for Q&A: Anticipate questions about your design choices, challenges, and how you would apply your skills to Irish Life's specific needs.

📝 Enhancement Note: These questions are designed to probe the candidate's strategic thinking, operational execution capabilities, and cultural alignment, beyond just their technical design skills. The emphasis on process and stakeholder management is key for an operations-focused role.

📌 Application Steps

To apply for this Corporate Graphic Designer position:

• Submit your application through the provided link on the life-careers.com website.

• Portfolio Customization: Ensure your online portfolio is up-to-date and prominently features your strongest B2B marketing design work, complex presentations, and examples of print/digital asset creation. Tailor the selection to reflect the responsibilities outlined in the job description.

• Resume Optimization: Update your CV to highlight your 7+ years of relevant experience, advanced proficiency in Adobe Creative Suite and Microsoft PowerPoint, and any experience managing design projects from concept to completion. Use keywords from the job description like "brand identity," "marketing materials," "digital assets," and "stakeholder engagement."

• Portfolio Walkthrough Practice: Rehearse presenting key projects from your portfolio, focusing on the problem-solution-result framework and demonstrating your design process and operational capabilities. Practice articulating your rationale clearly and concisely.

• Company Research: Familiarize yourself with Irish Life's Employer Solutions division, their products, their mission, and their company values. Understand their target market and how strong design operations can support their business objectives.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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