Coordenação de UX Designer - Campinas/SP

📍 Job Overview

Job Title: Coordenação de UX Designer

Company: Agibank

Location: Campinas, São Paulo, Brasil

Job Type: Full-time

Category: Product & Design Operations

Date Posted: 2025-12-19T14:25:25

Experience Level: Mid to Senior Level (5-10 years)

Remote Status: On-site

🚀 Role Summary

• Lead and mentor a team of talented UX Designers, fostering a culture of continuous feedback and professional development within the Product team.

• Drive the strategic direction of UX research, overseeing both qualitative and quantitative studies to inform product design decisions and align with the bank's strategic roadmap.

• Manage the UX workflow, ensuring predictability, quality, and efficient prioritization of tasks, balancing stakeholder needs with business objectives and user experience best practices.

• Act as a key liaison between UX and other departments, building strong relationships with stakeholders to ensure alignment on strategic goals and to drive a cohesive product vision.

• Champion the adoption and consistent application of design system standards to maintain product consistency, quality, and scalability across all digital touchpoints.

📝 Enhancement Note: This role is positioned as a leadership opportunity within the UX discipline, focusing on team management, strategic research implementation, and operational efficiency of the UX process. The emphasis on "Coordenação" (Coordination) suggests a blend of hands-on UX expertise and management responsibilities, requiring a candidate adept at both individual contribution and team enablement. The role's integration within the "Produtos" (Products) directorate highlights its direct impact on the bank's core service offerings and customer-facing digital experiences.

📈 Primary Responsibilities

• Spearhead the leadership and development of the UX team, implementing robust career growth plans and providing consistent, constructive feedback to foster individual and team advancement.

• Oversee the end-to-end UX research process, from planning and execution of qualitative and quantitative studies to synthesizing insights that directly inform design strategies and product roadmaps.

• Manage the user experience project pipeline, effectively prioritizing tasks and negotiating trade-offs between perceived value, inherent risks, required effort, and critical deadlines to ensure timely delivery of high-quality design solutions.

• Establish and maintain a predictable and high-quality workflow for the UX team, implementing best practices in project management and process optimization to enhance team efficiency and output.

• Enforce the application of minimum design system standards, ensuring visual and functional consistency across all Agibank products and digital interfaces, and contributing to the evolution of the design system.

• Cultivate strong, trust-based relationships with cross-functional stakeholders, including Product Managers, Engineers, and Business leaders, to ensure seamless team alignment with strategic bank objectives and foster a collaborative product development environment.

📝 Enhancement Note: The responsibilities emphasize a proactive approach to team leadership, research strategy, and process management. The mention of "trade-offs between value, risk, effort, and deadlines" indicates a need for strong analytical and decision-making skills, crucial for operations-focused roles. Emphasis on stakeholder management and alignment points to the need for excellent communication and influencing skills.

🎓 Skills & Qualifications

Education: Bachelor's degree in Design, Human-Computer Interaction, Psychology, or a related field is preferred, though equivalent practical experience will be strongly considered.

Experience: Minimum of 5-10 years of progressive experience in User Experience (UX) design, with a significant portion in a technical role demonstrating hands-on design and research capabilities. Proven experience in a leadership or coordination role is essential for managing and mentoring a UX team.

Required Skills:

• Demonstrated experience in a technical UX role, with a strong portfolio showcasing a deep understanding of user-centered design principles and practices.

• Proficiency in leading and developing design teams, including experience with performance management, career pathing, and fostering a collaborative team environment.

• Expertise in managing qualitative and quantitative UX research methodologies, including user interviews, usability testing, surveys, and data analysis.

• Advanced proficiency with essential UX design and collaboration tools such as Figma, FigJam, Miro, and ProtoPie for prototyping.

• Solid understanding and practical application of design methodologies like Double Diamond, coupled with experience in usability testing and impact prioritization frameworks.

• Comprehensive knowledge of web accessibility standards (WCAG), information architecture principles, and effective UX writing techniques.

Preferred Skills:

• Experience in the financial services or FinTech industry, understanding the unique challenges and opportunities within digital banking.

• Familiarity with Agile development methodologies and experience working within cross-functional Agile teams.

• Experience with A/B testing and conversion rate optimization strategies to drive product performance.

• Strong presentation and storytelling skills to effectively communicate UX insights and design recommendations to diverse audiences.

📝 Enhancement Note: The "5-10 years" experience level, coupled with the leadership responsibilities, positions this role as a senior individual contributor with management duties or a junior management role. The specific tools and methodologies listed are core to modern UX operations and product development, suggesting the company values a structured and data-informed approach to design.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio demonstrating a strong track record in leading UX initiatives from concept to execution, showcasing team leadership and strategic research contributions.

• Case studies detailing successful UX research projects, highlighting the methodologies used, key insights derived, and the tangible impact on product design and business outcomes.

• Examples of contributions to or leadership in the development and implementation of design systems, illustrating an understanding of consistency, scalability, and governance.

Process Documentation:

• Showcase of experience in defining and documenting UX workflows, ensuring clarity, efficiency, and a predictable output for research and design activities.

• Examples of implementing and improving UX processes, demonstrating an ability to optimize team operations for better collaboration and delivery.

• Documentation of how UX insights are translated into actionable design specifications and how their impact is measured post-launch.

📝 Enhancement Note: For a coordination role, the portfolio should not only showcase individual UX skills but also the ability to manage processes, mentor designers, and influence strategic decisions through research and data. Demonstrating an understanding of how UX processes integrate with broader product development and business objectives will be critical.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a UX Design Coordinator/Lead role with 5-10 years of experience in Brazil, particularly in São Paulo, a competitive salary range is estimated between R$ 9,000 to R$ 15,000 per month (gross). This estimate considers the cost of living in Campinas, the specialized skillset required, and Agibank's position as a significant player in the Brazilian financial technology sector.

Benefits:

• Health and Well-being: Comprehensive health insurance, dental plan, free psychological and medical teleconsultation, Totalpass (fitness access), meal and food vouchers, and life/funeral assistance insurance.

• Family Support: Childcare assistance, 6-month maternity leave, 20-day paternity leave, with meal vouchers during leave periods.

• Financial Growth: Private pension plan, Participation in Results Program (PPR) based on annual company performance, and a remunerated account (CDB with 100% CDI yield).

• Work Perks: Transportation voucher, free shuttle service for Campinas and surrounding areas (up to 50km radius), free parking, and a birthday gift day off.

• Unique Offerings: 1% cashback on credit card statements, differentiated rates and terms on "Crédito do Trabalhador" (worker's credit) after 6 months, FGTS withdrawal anticipation, and discounted pet health insurance through Dr. Pet.

Working Hours: Standard full-time working hours are expected, likely around 40 hours per week. While the role is on-site, Agibank's culture might offer some flexibility in daily scheduling, particularly given the emphasis on results and entrepreneurship.

📝 Enhancement Note: The provided salary range is an estimation based on market data for similar roles in Brazil. It's crucial for candidates to research current market rates for UX Design leadership positions in the Campinas region to have realistic expectations. The extensive benefits package reflects Agibank's commitment to employee well-being and financial security, which can be a significant factor for candidates.

🎯 Team & Company Context

🏢 Company Culture

Industry: Financial Services / FinTech. Agibank operates in a highly regulated and competitive industry, focusing on digital transformation and providing accessible financial services to a broad customer base in Brazil.

Company Size: Agibank is a large organization, employing over 10,000 people. This scale suggests a structured environment with established processes but also opportunities for significant impact and career progression.

Founded: Founded in 1999, Agibank has a history of evolution, transitioning from a traditional credit provider to a digital bank. This journey implies a culture that values adaptation, innovation, and embracing new technologies.

Team Structure: The UX Designer role reports into the Product Directorate, which is responsible for the end-to-end lifecycle of financial products. The UX team likely works closely with Product Managers, Engineers, Data Analysts, and other design specialists. The "Coordenação" aspect suggests a team lead who reports to a higher-level director or head of product/design.

Methodology: Agibank emphasizes a "customer-first" approach, entrepreneurial spirit, and continuous growth. This translates into a culture that values proactive problem-solving, ownership, and a commitment to results. The "Tô de Dono" (I'm an Owner) program reinforces this culture, encouraging employees to act as stakeholders in the company's success.

Company Website: https://www.agibank.com.br/

📝 Enhancement Note: The company's focus on digital banking and its "customer-first" and "entrepreneurial" values are key cultural indicators. Candidates should be prepared to demonstrate how their approach to UX design and team leadership aligns with these principles, particularly the idea of taking ownership and driving results.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-to-senior level position, functioning as a UX Design Coordinator or Lead. It requires a blend of deep UX expertise, research acumen, and the ability to manage and guide a team. This level typically involves significant autonomy and responsibility for the quality and effectiveness of design output within a specific product area.

Reporting Structure: The UX Coordinator will likely report to a Head of Product, Director of Design, or a senior Product Lead. They will be responsible for mentoring and guiding a team of UX Designers, potentially matrixed into different product squads.

Operations Impact: The UX team plays a critical role in shaping the customer experience of Agibank's digital products, directly influencing customer acquisition, retention, satisfaction, and the overall adoption of financial services. Effective UX leadership contributes directly to revenue growth, operational efficiency, and brand reputation by ensuring intuitive, accessible, and user-friendly financial solutions.

Growth Opportunities:

• Leadership Advancement: Potential to grow into a Head of UX, Director of Design, or a broader Product Management leadership role, overseeing larger teams and strategic product portfolios.

• Specialization: Opportunity to deepen expertise in specific areas like accessibility, design systems, or advanced research methodologies, becoming a subject matter expert.

• Cross-functional Mobility: Potential to transition into Product Management, Strategy, or other operational leadership roles within the bank, leveraging a strong understanding of customer needs and product development.

• Continuous Learning: Participation in industry conferences, workshops, and internal training programs focused on emerging UX trends, design thinking, and leadership development.

📝 Enhancement Note: The emphasis on "Crescer na jornada" (Growing on the journey) in Agibank's culture suggests a strong commitment to employee development. Candidates should highlight their aspirations for growth and how they can contribute to the company's evolving needs.

🌐 Work Environment

Office Type: Agibank operates with a hybrid work model, but this specific role is designated as On-site in Campinas, São Paulo. This suggests a preference for in-person collaboration, team synergy, and direct engagement within the office environment for this leadership position.

Office Location(s): The primary office is located in Campinas, São Paulo, Brazil. The company also offers a shuttle service for employees living within a 50km radius, indicating a commitment to facilitating on-site presence.

Workspace Context:

• The office environment likely supports collaborative work, with spaces designed for team meetings, workshops, and focused individual work. As a leader, the UX Coordinator will be instrumental in fostering a collaborative atmosphere within their team and with cross-functional partners.

• Access to necessary design and prototyping tools (Figma, ProtoPie, etc.) and collaboration platforms will be standard. The company's digital-first approach suggests a tech-forward workspace.

• Opportunities for interaction with various teams, including Product, Engineering, Marketing, and Business Development, will be frequent, enabling a holistic understanding of the business.

Work Schedule: Standard full-time hours are expected, with potential for some flexibility. The emphasis on results and entrepreneurial spirit might allow for adaptable scheduling as long as team needs and project deadlines are met.

📝 Enhancement Note: The on-site requirement for this role signifies a strong emphasis on team cohesion and direct mentorship, which are often best facilitated through in-person interaction. Candidates should be prepared to discuss their experience working in collaborative office environments and how they foster team dynamics.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A recruiter will likely conduct an initial phone screen to assess basic qualifications, cultural fit, and salary expectations.

• Hiring Manager Interview: A discussion with the hiring manager (likely a Head of Product or Design Director) to delve deeper into leadership experience, strategic thinking, and team management philosophy.

• Portfolio Presentation & Case Study: A critical stage where candidates present their portfolio, focusing on key projects that showcase leadership in UX research, team coordination, and strategic impact. This may include a specific case study or a deep dive into a relevant project.

• Team/Stakeholder Interviews: Meetings with potential team members (UX Designers) and key cross-functional stakeholders (e.g., Product Managers, Engineering Leads) to assess collaboration style, communication skills, and ability to build relationships.

• Final Interview: Potentially with a senior leader or executive to discuss overall fit with Agibank's culture and strategic vision.

Portfolio Review Tips:

• Curate Strategically: Select projects that best demonstrate your leadership, research management, and team coordination skills. Highlight instances where you mentored designers, improved processes, or significantly influenced product strategy through research.

• Tell a Story: For each project, clearly articulate the problem, your role and approach, the methodologies used, the insights gained, the solutions designed, and the measurable impact (e.g., increased conversion, improved user satisfaction, reduced effort).

• Showcase Process: Detail how you managed research efforts, prioritized tasks, collaborated with stakeholders, and ensured quality and consistency via design systems.

• Quantify Impact: Whenever possible, use data and metrics to demonstrate the success of your UX initiatives. Focus on business outcomes as well as user experience improvements.

• Address Agibank's Values: Frame your experience and projects in the context of Agibank's culture: customer-centricity, entrepreneurship, and continuous growth.

Challenge Preparation:

• Be prepared for a potential design or research challenge, possibly presented as a take-home assignment or a live working session. This might involve analyzing a given scenario, proposing research methods, or critiquing an existing design.

• Practice articulating your thought process clearly and concisely, especially when explaining complex UX concepts or research findings.

• Prepare to discuss how you would handle common challenges, such as conflicting stakeholder requirements, limited research budgets, or tight deadlines.

📝 Enhancement Note: The emphasis on portfolio presentation and case studies is standard for UX leadership roles. Candidates should prepare to discuss not just their individual contributions but also their ability to lead and optimize the efforts of a team.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping: Figma (primary tool for UI design, collaboration, and design systems), ProtoPie (for advanced prototyping and user testing).

• Collaboration & Ideation: Miro, FigJam (for workshops, brainstorming, user journey mapping, and collaborative sessions).

• Research Platforms: Experience with various qualitative and quantitative research tools, such as user testing platforms (e.g., UserTesting.com, Lookback), survey tools (e.g., SurveyMonkey, Typeform), and analytics platforms.

Analytics & Reporting:

• Familiarity with web analytics tools (e.g., Google Analytics, Adobe Analytics) to understand user behavior and track key metrics.

• Experience with product analytics tools (e.g., Mixpanel, Amplitude) for in-depth user behavior analysis and conversion tracking.

CRM & Automation:

• While not the primary focus, an understanding of how UX integrates with CRM systems (e.g., Salesforce) and marketing automation platforms can be beneficial for a holistic view of the customer journey.

• Knowledge of project management tools (e.g., Jira, Asana, Trello) is essential for managing UX workflows and team tasks.

📝 Enhancement Note: Proficiency in Figma is a non-negotiable requirement for most modern UX roles. The inclusion of ProtoPie indicates a need for sophisticated prototyping capabilities. Experience with analytics and reporting tools is crucial for demonstrating the impact of UX initiatives, aligning with the data-driven nature of operations roles.

👥 Team Culture & Values

Operations Values:

• Customer-Centricity ("Viver pelo cliente"): All design and research efforts must directly address customer needs and pain points, aiming to deliver superior financial experiences.

• Entrepreneurship ("Agir como empreendedor"): Taking ownership of UX initiatives, proactively identifying opportunities for improvement, and driving solutions with a "can-do" attitude.

• Growth ("Crescer na jornada"): A commitment to continuous learning, skill development, and embracing challenges as opportunities for personal and professional advancement.

• Directness & Clarity: A preference for clear, concise communication and feedback to ensure efficiency and alignment.

• Results-Oriented: A focus on delivering tangible outcomes and demonstrating the business impact of UX work.

Collaboration Style:

• Cross-functional Integration: The UX team is expected to work seamlessly with Product, Engineering, and Business teams, fostering a collaborative environment where design is integrated early and often in the development lifecycle.

• Feedback Exchange: An open culture for giving and receiving constructive feedback, essential for iterative design and team development.

• Knowledge Sharing: Encouraging the sharing of insights, best practices, and learnings across the UX team and with other departments to elevate the overall design maturity of the organization.

📝 Enhancement Note: Agibank's core values—customer-centricity, entrepreneurship, and growth—are central to their culture. Candidates should demonstrate how their work and leadership style embody these principles, especially in how they approach problem-solving and team management.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing User Needs with Business Goals: Navigating the inherent tension between delivering optimal user experiences and meeting aggressive business objectives and technical constraints within the financial sector.

• Scaling Design Systems and Processes: Ensuring that design standards and workflows remain effective and scalable as the company and its product offerings continue to grow.

• Managing Stakeholder Expectations: Effectively communicating UX value and managing diverse perspectives from various departments to achieve consensus and alignment.

• Staying Ahead of FinTech Trends: Continuously adapting UX strategies to incorporate emerging technologies, evolving customer expectations, and competitive innovations in the digital banking landscape.

Learning & Development Opportunities:

• Advanced UX Methodologies: Opportunities to explore and implement cutting-edge research techniques, AI-driven design tools, and advanced prototyping methods.

• Leadership Training: Access to programs focused on developing management skills, strategic planning, and fostering high-performing teams.

• Industry Exposure: Potential to attend relevant UX and FinTech conferences, participate in workshops, and gain certifications to enhance expertise.

• Mentorship: Being part of a dynamic product organization offers ample opportunities for mentorship from experienced leaders in design, product, and technology.

📝 Enhancement Note: The challenges presented are typical for a fast-paced FinTech environment. Highlighting how one would proactively address these challenges, leveraging their coordination and leadership skills, will be key.

💡 Interview Preparation

Strategy Questions:

• "Describe how you would structure the UX team at Agibank to best support our product strategy and foster innovation. What key roles would you prioritize?" (Focus on team structure, roles, and alignment with business goals).

• "Walk me through a time you had to balance conflicting stakeholder demands with user needs. What was your approach, and what was the outcome?" (Demonstrate negotiation, prioritization, and stakeholder management skills).

Company & Culture Questions:

• "How do Agibank's core values – 'Viver pelo cliente,' 'Agir como empreendedor,' and 'Crescer na jornada' – resonate with your leadership and design philosophy?" (Connect your experience to the company's stated values).

• "Describe your experience in fostering a culture of ownership and continuous improvement within a design team." (Highlight your ability to embody the "Tô de Dono" spirit).

Portfolio Presentation Strategy:

• Prioritize Leadership: Emphasize projects where you led research initiatives, managed designers, or influenced strategic direction, rather than solely showcasing individual design execution.

• Structure for Impact: For each case study, clearly articulate the problem, your strategic approach, the methodologies employed, key findings, design solutions, and quantifiable results. Use visuals effectively to illustrate the journey and outcomes.

• Demonstrate Process Optimization: Highlight instances where you improved UX workflows, implemented design systems, or enhanced team efficiency.

• Showcase Collaboration: Explain how you partnered with Product, Engineering, and other stakeholders, demonstrating your ability to build consensus and drive alignment.

📝 Enhancement Note: Preparation should focus on articulating leadership experience, strategic thinking, and a deep understanding of UX operations within a financial context, aligning with Agibank's specific culture and values.

📌 Application Steps

To apply for this UX Design Coordinator position:

• Submit your application through the Agibank careers portal via the provided link.

• Tailor your Resume: Highlight leadership experience, team management, UX research strategy, and proficiency in key tools (Figma, ProtoPie, Miro). Quantify achievements wherever possible, focusing on impact and process improvements.

• Curate Your Portfolio: Select 3-4 strong case studies that best showcase your coordination, research leadership, and strategic thinking. Ensure each case study clearly outlines the problem, your approach, methodologies, outcomes, and impact.

• Prepare Your Narrative: Be ready to articulate your leadership style, how you foster team growth, and how your experience aligns with Agibank's customer-centric and entrepreneurial culture. Practice presenting your portfolio concisely and effectively.

• Research Agibank: Familiarize yourself with Agibank's products, mission, and recent developments. Understand their position in the Brazilian FinTech market and how UX contributes to their success.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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