Coordenação de UX Designer - Campinas/SP

📍 Job Overview

Job Title: Coordenação de UX Designer

Company: Agibank

Location: Campinas, São Paulo, Brasil

Job Type: Full-time

Category: Design & User Experience Operations

Date Posted: 2025-12-29

Experience Level: Mid-Senior Level (5-10 years)

Remote Status: On-site

🚀 Role Summary

• Lead and manage a team of UX Designers, fostering a culture of continuous improvement and professional development within the Product team.

• Drive the overall UX vision and strategy, aligning with business objectives and customer needs to enhance digital financial products.

• Establish and optimize the operational model for the UX team, including defining rituals, governance, quality standards, and delivery predictability.

• Champion user-centered design principles across the organization, ensuring consistent and high-quality user experiences through design systems and best practices.

• Facilitate cross-functional collaboration, articulating UX strategy, trade-offs, and outcomes to diverse stakeholders, including executive leadership.

📝 Enhancement Note: This role is positioned as a "Coordenação" (Coordination/Lead) in UX Design, indicating a significant leadership and team management responsibility. The focus on "Product team" and "digital financial products" suggests a GTM (Go-to-Market) operations context where UX directly impacts customer acquisition, retention, and overall product success. The emphasis on "strategy," "goals," and "stakeholder alignment" points to a strategic operational role rather than purely individual contributor design work.

📈 Primary Responsibilities

• Team Leadership & Development:

  • Conduct regular 1:1s, provide constructive feedback, and guide career progression for UX team members.
  • Oversee hiring processes for UX talent, ensuring alignment with company culture and team needs.
  • Foster a collaborative and innovative team environment that embodies Agibank's culture of "O Jeito Agi."

• Strategic UX Direction:

  • Define and communicate the UX vision, setting clear goals and priorities for the team in collaboration with product leadership.
  • Ensure UX initiatives directly contribute to key business objectives, such as customer acquisition, retention, and satisfaction in the financial services sector.
  • Translate high-level business strategy into actionable UX plans and roadmaps.

• Operational Excellence:

  • Structure and refine the UX team's operational framework, including establishing effective meeting cadences (ritos), governance processes, and quality assurance protocols.
  • Implement and maintain predictability in UX delivery cycles, working closely with development and product management teams.
  • Ensure the consistent application and evolution of the design system to maintain brand integrity and scalability.

• Cross-Functional Collaboration & Influence:

  • Lead discussions on user experience across different product journeys, effectively articulating trade-offs and securing buy-in from various departments.
  • Act as the primary UX representative in executive forums, clearly communicating strategy, identifying risks, and reporting on outcomes.
  • Build strong relationships with product managers, engineers, marketing, and other stakeholders to ensure cohesive product development.

• User Research & Validation:

  • Promote a continuous discovery process, integrating user research, validation findings, and data analytics into product roadmaps and decision-making.

  • Monitor key user experience metrics and collaborate with teams to develop and implement improvement plans.

📝 Enhancement Note: The responsibilities clearly delineate a leadership role that bridges strategy, team management, and operational execution. The emphasis on "discovery," "validation," and "indicators" highlights a data-driven approach common in modern operations roles.

🎓 Skills & Qualifications

Education:

Experience:

• 5-10 years of progressive experience in UX design for digital products, with a significant portion focused on leadership and people management.

• Proven track record of successfully leading UX initiatives within cross-functional teams, particularly in fast-paced environments.

Required Skills:

• Team Leadership & People Management: Demonstrated ability to lead, mentor, and develop a team of UX professionals.

• Strategic Thinking & Execution: Capacity to translate business objectives into a clear UX strategy and actionable plans.

• User Research & Discovery: Expertise in various UX research methodologies (e.g., user interviews, usability testing, surveys) and the ability to derive actionable insights.

• Design System Management: Proficient understanding and experience in implementing and scaling design systems for consistency and efficiency.

• Stakeholder Management & Communication: Exceptional verbal and written communication skills, with a proven ability to articulate complex ideas, negotiate, and manage conflicts effectively.

• Product Lifecycle Understanding: Familiarity with the end-to-end product development lifecycle, from ideation to launch and iteration.

Preferred Skills:

• Experience with agile development methodologies (Scrum, Kanban).

• Proficiency in UX analytics tools and data interpretation for performance measurement.

• Knowledge of accessibility standards and best practices.

• Experience with A/B testing and experimentation frameworks.

• Familiarity with financial product design and regulatory considerations.

📝 Enhancement Note: The experience level (5-10 years) and the emphasis on leadership, strategy, and stakeholder management suggest this role requires a seasoned professional capable of driving significant operational improvements in UX. The "Coordenação" title implies a managerial capacity rather than a senior individual contributor role.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Leadership Case Studies: Showcase examples of leading UX initiatives, demonstrating team management, strategic decision-making, and cross-functional collaboration.

• Impactful UX Projects: Present projects that highlight a deep understanding of user needs, problem-solving skills, and measurable positive outcomes (e.g., increased conversion rates, improved user satisfaction, reduced support tickets).

• Design System Contributions: Include examples of how you've contributed to or managed a design system, emphasizing its role in ensuring consistency, scalability, and efficiency.

• Process Improvement Examples: Detail instances where you've structured or improved operational processes within a UX team, such as research methodologies, design reviews, or collaboration workflows.

Process Documentation:

• Workflow Design & Optimization: Candidates should be prepared to discuss how they design and optimize UX workflows, from research and ideation to prototyping, testing, and handoff.

• Implementation & Automation: Demonstrate an understanding of how UX processes integrate with development pipelines and how automation can enhance efficiency.

• Measurement & Analysis: Explain how UX performance is measured, including the key metrics tracked, how data is analyzed, and how insights are used to inform future design decisions.

📝 Enhancement Note: For a leadership role like this, a portfolio is crucial not just for design work but for demonstrating strategic thinking, leadership capabilities, and operational process management. The emphasis is on impact and how the candidate has structured and improved UX operations.

💵 Compensation & Benefits

Salary Range:

Benefits:

• Health & Wellness:

  • Comprehensive Health Plan
  • Dental Plan
  • Free Psychological Tele-consultation
  • Free Medical Tele-consultation
  • Totalpass (access to various gyms and wellness activities)
  • Meal Voucher (Vale-refeição)
  • Food Voucher (Vale-alimentação)
  • Life Insurance and Funeral Assistance

• Family Support:

  • Childcare Assistance (Auxílio-creche)
  • Extended Maternity Leave (6 months)
  • Extended Paternity Leave (20 days)
  • Meal/Food Vouchers during leave periods

• Financial & Long-Term:

  • Private Pension Plan
  • Profit Sharing Program (PPR)
  • Interest-Bearing Account (CDB with 100% CDI)
  • Cashback on Credit Card (1% of total invoice value credited to the next bill)
  • FGTS Advance
  • Worker Credit (special rates and terms after 6 months of tenure)

• Daily Conveniences:

  • Transportation Voucher (Vale-transporte)
  • Free Shuttle Service (for Campinas and surrounding areas up to 50 km, subject to availability)
  • Free Parking for employees commuting by car
  • Birthday Leave (day off in the birth month)
  • Waiver of Digital Communication Fees

• Additional Perks: Working Hours:

• Standard full-time work week, typically 40 hours. While the role is on-site, Agibank's culture emphasizes results and "acting like an entrepreneur," suggesting a degree of flexibility may be possible for exceptional circumstances, but the core expectation is presence and engagement in the Campinas office.

📝 Enhancement Note: The salary range is an estimate based on publicly available data for similar roles in Brazil and the specified experience level. The benefits package is extensive and reflects a company that invests in employee well-being and long-term commitment.

🎯 Team & Company Context

🏢 Company Culture

Industry: Financial Services / Fintech. Agibank operates as a digital and physical bank, focusing on accessibility and innovation in financial services for Brazilians.

Company Size: While not explicitly stated, Agibank is a significant player in the Brazilian market, suggesting a medium to large enterprise size, likely with hundreds to thousands of employees. This implies a structured environment with opportunities for significant impact.

Founded: Agibank has a history rooted in the traditional banking sector before transforming into a digital-first entity. This blend of experience and innovation shapes its operational approach.

Team Structure:

• Product Team: The UX team is embedded within the Products Directorate, which is responsible for designing and evolving solutions across various financial services (credit, current accounts, investments, payments).

• Reporting Structure: The UX Coordinator would likely report to a higher-level Product or Design leader, managing a team of UX Designers and potentially UX Researchers.

• Cross-functional Collaboration: The role necessitates close collaboration with Product Managers, Engineers, Data Analysts, Marketing, and other business units to ensure a cohesive and effective product strategy.

Methodology:

• Data-Driven Decision Making: Agibank emphasizes data analysis and customer insights to drive product development and improvements.

• Agile & Entrepreneurial Approach: The culture promotes an "entrepreneurial spirit" and a focus on results, suggesting agile methodologies are likely in play, with an emphasis on rapid iteration and continuous learning.

• Customer-Centricity: "Viver pelo cliente" (Living for the customer) is a core value, meaning customer needs and pain points are central to all product and UX decisions.

Company Website: https://www.agibank.com.br/

📝 Enhancement Note: Understanding Agibank's dual digital/physical presence and its core values ("Viver pelo cliente," "Agir como empreendedor," "Crescer na jornada") is crucial for aligning with the company's operational ethos and demonstrating cultural fit.

📈 Career & Growth Analysis

Operations Career Level: This role represents a significant step into management and leadership within the UX discipline. It's beyond a senior individual contributor role and positions the candidate as a key operational leader responsible for a critical function in product development.

Reporting Structure: The UX Coordinator will report to a Director or VP level within the Product organization. They will manage a team of UX Designers, acting as a direct supervisor and mentor.

Operations Impact: The UX Coordinator's impact is substantial, directly influencing the usability, desirability, and effectiveness of Agibank's financial products. This role is critical in ensuring a positive customer experience, which is a key differentiator in the competitive banking sector. Effective UX operations contribute to customer acquisition, retention, and overall revenue growth.

Growth Opportunities:

• Vertical Growth: Potential to advance to Head of UX, Director of Product Design, or VP of Product, overseeing broader product portfolios and strategy.

• Skill Development: Opportunities to deepen expertise in UX strategy, team leadership, agile operations, and financial product innovation through internal projects, training, and potentially industry conferences.

• Leadership Expansion: Possibility to take on larger teams, manage multiple product lines, or even transition into broader product management leadership roles.

• Entrepreneurial Path: The "Tô de dono" (I'm an owner) program provides a unique opportunity for employees to gain equity and benefit from the company's growth, aligning personal success with organizational success.

📝 Enhancement Note: The "Tô de dono" program is a significant differentiator, directly linking employee contribution to company growth and ownership, which is a powerful incentive for entrepreneurial-minded operations professionals.

🌐 Work Environment

Office Type: On-site in Campinas, São Paulo. This indicates a collaborative, in-person work environment designed to foster team cohesion and facilitate spontaneous interactions.

Office Location(s): Campinas, São Paulo, Brazil. The company offers shuttle services and parking, highlighting an effort to make the commute accessible for employees in the region.

Workspace Context:

• Collaborative Spaces: The on-site nature suggests an environment with meeting rooms, common areas, and potentially open-plan workspaces designed for collaboration among product, design, and engineering teams.

• Tools & Technology: Employees will have access to the necessary software and hardware to perform their roles, including design tools, collaboration platforms, and potentially specialized financial modeling or analytics software.

• Team Interaction: The environment is conducive to regular team syncs, design critiques, and cross-functional problem-solving sessions, crucial for efficient UX operations.

Work Schedule:

• Standard full-time schedule typical for an on-site role. While the culture encourages an entrepreneurial spirit, day-to-day operations will likely follow established working hours to ensure team alignment and client service.

📝 Enhancement Note: The on-site requirement in Campinas, coupled with the shuttle service, is a key factor for candidates considering relocation or local commute. It points to a preference for in-person collaboration, which can be beneficial for complex operational coordination.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: HR or recruiter call to assess basic qualifications, cultural fit, and salary expectations.

• Hiring Manager Interview: In-depth discussion with the hiring manager (likely a Director of Product or Design) focusing on leadership experience, strategic thinking, and operational approach to UX.

• Team/Peer Interviews: Interviews with UX designers, product managers, and engineers to evaluate collaboration skills, technical understanding, and team dynamics.

• Case Study Presentation: Candidates will likely be asked to present a portfolio showcasing past work, focusing on leadership, strategic impact, and problem-solving. This is a critical stage for operations roles.

• Stakeholder Interview: Potential interview with a senior leader (e.g., VP of Product) to assess strategic alignment and executive communication capabilities.

• Final Offer: Portfolio Review Tips:

• Focus on Leadership & Impact: Structure your presentation around 1-2 key projects where you led UX efforts. Emphasize the challenges, your strategic approach, the operational processes you implemented or improved, and the quantifiable business outcomes achieved.

• Demonstrate Operational Acumen: Highlight how you managed your team, structured workflows, collaborated with stakeholders, and used data to drive decisions. Showcase your ability to translate strategy into execution.

• Tell a Story: Clearly articulate the problem, your role, the solution, and the results. Use visuals effectively but keep the focus on the narrative and your contribution.

• Prepare for Q&A: Anticipate questions about your leadership style, how you handle conflict, your experience with design systems, and how you measure UX success.

• Tailor to Agibank: Research Agibank's products, mission, and culture. Frame your experience in a way that demonstrates how you can contribute to their specific goals and values.

Challenge Preparation:

• Be prepared for a potential case study or exercise that involves analyzing a product problem, proposing UX solutions, and outlining an implementation and measurement plan. Focus on demonstrating your strategic thinking, problem-solving skills, and understanding of operational execution within a financial services context.

📝 Enhancement Note: The portfolio presentation is a critical component. Candidates should prepare to discuss not just the design solutions but the operational aspects: how they led the team, managed the project, collaborated, and measured success.

🛠 Tools & Technology Stack

Primary Tools:

• UX Design Software: Figma, Sketch, Adobe XD, InVision (or similar). Proficiency in at least one major design tool is essential.

• Prototyping & Collaboration: Figma, InVision, Miro, Mural for interactive prototyping, user flow mapping, and collaborative ideation.

• User Research Platforms: Tools for surveys (e.g., SurveyMonkey, Typeform), user testing (e.g., UserTesting.com), and analytics (e.g., Hotjar, Google Analytics).

Analytics & Reporting:

• Web/App Analytics: Google Analytics, Adobe Analytics, Mixpanel, Amplitude for tracking user behavior, conversion funnels, and engagement metrics.

• Data Visualization: Tableau, Power BI, Looker (or similar) for creating dashboards and reports to communicate UX performance and insights to stakeholders.

CRM & Automation:

• While not directly a CRM/automation role, understanding how UX impacts CRM data (e.g., lead generation, customer onboarding) and how automation can support user journeys is beneficial. Familiarity with tools like Salesforce, HubSpot, or marketing automation platforms could be a plus.

📝 Enhancement Note: Proficiency with modern UX design and collaboration tools is a given. The emphasis for a leadership role is on how these tools are leveraged to manage processes, measure impact, and communicate insights effectively.

👥 Team Culture & Values

Operations Values:

• Customer Focus ("Viver pelo cliente"): All UX decisions must prioritize customer needs and aim to solve their financial challenges effectively and empathetically.

• Entrepreneurial Spirit ("Agir como empreendedor"): Take ownership, be proactive, and drive results with a sense of responsibility for the business's success.

• Growth Mindset ("Crescer na jornada"): Embrace continuous learning, seek challenges, and be open to feedback and new ideas.

• Direct Communication: Value clear, straightforward communication, fostering an environment where feedback is given and received constructively.

Collaboration Style:

• Cross-functional Integration: The UX team operates as an integral part of the product development lifecycle, working closely with product management, engineering, and business stakeholders.

• Data-Informed Iteration: Collaboration heavily relies on data analysis and user feedback to inform iterative improvements to products.

• Shared Ownership: A culture where team members feel empowered to contribute ideas and take initiative, fostering a sense of collective ownership over product success.

📝 Enhancement Note: The stated values are key to understanding Agibank's operational culture. Candidates should be prepared to articulate how their leadership style and operational approach align with these principles.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing User Needs with Business Goals: Navigating the inherent trade-offs between delivering optimal user experiences and meeting aggressive business objectives within the competitive fintech landscape.

• Scaling UX Operations: Ensuring consistent quality and efficient processes as the company and product suite continue to grow.

• Managing Diverse Stakeholder Expectations: Effectively aligning UX strategy with the varied priorities and perspectives of different departments and leadership levels.

• Driving Innovation in a Regulated Industry: Fostering creative UX solutions while adhering to the strict regulatory requirements of the financial services sector.

Learning & Development Opportunities:

• Advanced UX Strategy: Deepen expertise in designing complex financial journeys and understanding user psychology in finance.

• Leadership Development Programs: Access to internal and external training focused on management, strategic leadership, and operational efficiency.

• Industry Events & Conferences: Opportunities to attend relevant UX and fintech conferences to stay abreast of industry trends and best practices.

• Mentorship: Potential to be mentored by senior leaders within the organization or to mentor junior team members, fostering leadership growth.

📝 Enhancement Note: Recognizing these challenges and framing them as opportunities for growth and skill development will be crucial for candidates.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to align conflicting stakeholder priorities regarding a UX decision. How did you approach it, and what was the outcome?" (Focus on negotiation, communication, and operational trade-off management.)

• "How would you structure the UX operational model for a growing digital product team? What key processes and metrics would you prioritize?" (Demonstrate understanding of process design, governance, and performance measurement.)

Company & Culture Questions:

• "How do Agibank's core values ('Viver pelo cliente', 'Agir como empreendedor', 'Crescer na jornada') resonate with your leadership philosophy and operational approach?" (Connect your experience to their stated culture.)

• "Describe your experience managing and developing UX talent. What is your approach to feedback, performance management, and fostering a positive team culture?" (Assess leadership and team-building capabilities.)

Portfolio Presentation Strategy:

• Structure for Impact: Begin with a high-level overview of Agibank's mission and current market position. Then, present 1-2 detailed case studies that best illustrate your leadership, strategic thinking, and operational process improvements.

• Quantify Results: Wherever possible, use data and metrics to demonstrate the impact of your work. Focus on metrics relevant to business goals (e.g., conversion rates, user satisfaction scores, task completion times, reduction in support queries).

• Highlight Operational Processes: Clearly articulate the steps you took to manage the project, collaborate with teams, mitigate risks, and ensure successful delivery. Discuss any process improvements you implemented.

• Showcase Leadership: Emphasize your role in mentoring, guiding, and empowering your team. Discuss how you fostered collaboration and alignment with other departments.

• Be Prepared for Deep Dives: Anticipate detailed questions about your decision-making process, the challenges faced, and how you handled specific situations.

📝 Enhancement Note: Interview preparation should focus on behavioral questions that probe leadership, operational management, and strategic thinking, using the STAR method (Situation, Task, Action, Result) to structure answers.

📌 Application Steps

To apply for this Coordination of UX Designer position:

• Submit your application through the provided link on greenhouse.io.

• Customize Your Resume: Tailor your resume to highlight experience in UX leadership, team management, strategic planning, and cross-functional collaboration, using keywords from the job description such as "UX Design," "Team Leadership," "Product Strategy," and "Stakeholder Management."

• Prepare Your Portfolio: Curate a portfolio that showcases your most impactful UX leadership projects. Focus on case studies demonstrating strategic decision-making, operational process improvements, team management, and measurable business results. Ensure it includes examples relevant to digital financial products if possible.

• Research Agibank: Thoroughly research Agibank's products, mission, values, and recent news. Understand their customer base and the competitive landscape of the Brazilian fintech market.

• Practice Your Presentation: Rehearse your portfolio presentation, ensuring you can clearly articulate your contributions, leadership approach, and operational methodologies. Be ready to discuss how your experience aligns with Agibank's culture and goals.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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