Content Designer (12 Month FTC)

📍 Job Overview

Job Title: Content Designer (12 Month FTC)

Company: Lloyds Banking Group

Location: Edinburgh, United Kingdom

Job Type: Full-Time, Temporary

Category: Content Design / UX Writing

Date Posted: April 16, 2026

Experience Level: Mid-Senior Level (5+ years)

Remote Status: Hybrid (2 days/week in office)

🚀 Role Summary

• Drive the creation of engaging, readable, and accessible digital content for customer-facing applications and websites, ensuring a superior customer experience.

• Act as the subject matter expert for content within agile product teams, translating user research and insights into clear, people-focused language.

• Develop and maintain a consistent tone of voice and personality across all digital touchpoints, ensuring brand alignment and customer comprehension.

• Collaborate closely with cross-functional stakeholders, including product, risk, legal, and branding teams, to refine customer conversations and define success metrics.

• Contribute to the strategic evolution of digital conversations, identifying opportunities for integration with other customer experiences and design approaches.

📝 Enhancement Note: While the title is "Content Designer," the responsibilities and required skills strongly align with a UX Writer or Conversation Designer role, emphasizing customer-centric digital communication within an agile product development framework. The role is a fixed-term contract (FTC) for 12 months.

📈 Primary Responsibilities

• Craft clear, concise, and compelling copy for digital platforms (apps, websites) that enhances user journeys and drives task completion.

• Conduct user research and leverage insights to understand customer needs, aspirations, and challenges, informing content strategy and design.

• Own the content lifecycle within agile sprints, ensuring timely delivery and adherence to design principles and brand guidelines.

• Develop and maintain a consistent brand voice and persona across all customer interactions, ensuring empathy and clarity.

• Collaborate with product managers, UX designers, researchers, and developers to integrate content seamlessly into the user experience.

• Define and track key performance indicators (KPIs) for content effectiveness, such as task completion rates, user satisfaction, and engagement metrics.

• Provide content expertise and guidance to internal stakeholders, influencing design decisions and ensuring alignment with business objectives.

• Ensure all content adheres to accessibility standards (e.g., WCAG) to cater to a diverse user base.

• Continuously iterate on content based on user feedback, A/B testing results, and performance data to optimize engagement and effectiveness.

• Contribute to the development and maintenance of content style guides and design systems to ensure consistency and scalability.

📝 Enhancement Note: The emphasis on "refine and develop conversations with customers" and "spot opportunities for where they link into other experiences" suggests a strong focus on conversational design principles and the end-to-end customer journey, beyond just static content creation.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating exceptional writing and content strategy skills is paramount. A background in English, Communications, Journalism, HCI, or a related field is often beneficial.

Experience: Minimum of 5 years of professional experience in UX writing, conversation design, or content design, with a proven track record of creating impactful digital content.

Required Skills:

• Minimum 5 years of experience as a UX writer, conversation designer, or content designer.

• Demonstrated ability to create engaging, readable, and accessible content for digital platforms.

• Proven experience in developing genuine empathy for users and understanding their needs.

• Strong ownership skills and the ability to act as a content expert within an agile environment.

• Strategic thinking capabilities to evolve customer conversations and link experiences.

• Expertise in maintaining consistency in customer conversations across topics and touchpoints.

• Confidence in writing concise, clear, and consistent copy for various channels.

• Proven ability to influence and manage multiple stakeholders (product, risk, legal, branding).

• Familiarity with working in complex landscapes, ideally within financial services.

• Collaborative attitude and experience working in busy, multi-disciplinary teams.

• Flexibility in writing on-brand content in multiple tones of voice.

Preferred Skills:

• Experience specifically within the financial services industry.

• Familiarity with user research methodologies and translating insights into content.

• Knowledge of accessibility standards (e.g., WCAG) and best practices.

• Experience with content management systems (CMS) and their impact on content creation.

• Understanding of SEO principles as they apply to digital content.

• Experience in defining and measuring content performance metrics.

📝 Enhancement Note: The company explicitly states, "Whilst this job advert may reference specific years of experience, we recognise that skills are developed in many ways, so if you have relevant, transferable experience, we encourage you to apply." This indicates a willingness to consider candidates with non-traditional backgrounds if their skills and portfolio align with the role's requirements.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated portfolio showcasing at least 3-5 distinct projects that demonstrate expertise in UX writing, conversation design, or content design.

• Each project should clearly articulate the user problem, your role and responsibilities, the content strategy and solutions implemented, and the measurable impact or outcomes.

• Include examples of content for different channels (web, mobile apps, chatbots, email) and tones of voice.

• Showcase your ability to write for accessibility and to manage complex stakeholder requirements.

Process Documentation:

• Demonstrate understanding of content design within agile methodologies, including participation in sprints, feedback loops, and iterative development.

• Provide examples of how you have translated user research or data insights into actionable content improvements.

• Illustrate your approach to maintaining content consistency and brand voice across diverse digital touchpoints.

• Showcase your ability to collaborate with cross-functional teams (product, legal, risk) to navigate content approvals and ensure compliance.

📝 Enhancement Note: Given the emphasis on agile environments and stakeholder management, a portfolio that highlights collaborative processes, iterative design, and successful navigation of cross-functional approvals will be highly valued. The ability to articulate the process behind the content, not just the final output, is crucial.

💵 Compensation & Benefits

Salary Range: £61,344 - £68,160 per annum.

Benefits:

• A generous pension contribution of up to 15%.

• An annual performance-related bonus.

• Share schemes, including free shares.

• Benefits adaptable to lifestyle, such as discounted shopping.

• 30 days of annual holiday, in addition to bank holidays.

• A range of wellbeing initiatives.

• Generous parental leave policies.

Working Hours: Full-Time (approximately 40 hours per week, based on typical full-time expectations and the mention of 40% time in office for hybrid working). The role supports hybrid working, requiring at least two days per week in the Edinburgh office.

📝 Enhancement Note: The salary range is clearly defined for this 12-month fixed-term contract. The benefits package is comprehensive and typical for a large financial institution, offering strong support for long-term financial health, work-life balance, and employee wellbeing.

🎯 Team & Company Context

🏢 Company Culture

Industry: Financial Services. Lloyds Banking Group is one of the UK's leading financial services groups, serving millions of customers across retail, commercial, and corporate banking, insurance, and wealth management. This context implies a need for content that is clear, accurate, compliant, and trustworthy.

Company Size: Large enterprise (Lloyds Banking Group is a major UK bank with tens of thousands of employees globally). This size suggests structured processes, opportunities for diverse projects, and a significant impact.

Founded: The Group has a long history, tracing its roots back to 1695, with the modern entity formed through various mergers. This heritage implies a strong foundation, established brand, and a commitment to innovation within a regulated environment.

Team Structure:

• The Content Designer will be part of a digital product team, likely working within an agile framework alongside Product Managers, UX Designers, Researchers, Developers, and other specialists.

• Collaboration is key; expect regular interaction with business stakeholders from product, risk, legal, and branding departments to ensure content meets diverse requirements.

Methodology:

• The team operates within an agile environment, emphasizing iterative development, cross-functional collaboration, and rapid feedback loops.

• Content strategy will be informed by user research, data insights, and a focus on creating "great digital experiences."

• There's a strong emphasis on empathy and understanding customer needs as the foundation for content creation.

• The role requires a strategic approach to content, considering its place within the broader customer journey and potential for integration.

Company Website: https://www.lloydsbankinggroup.com/

📝 Enhancement Note: Working for a large, established financial institution like Lloyds Banking Group means adhering to strict regulatory requirements, compliance protocols, and brand guidelines. Content must be not only user-friendly but also legally sound and risk-aware. The company's commitment to "helping Britain prosper" suggests a mission-driven culture.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a Mid-Senior level, requiring significant prior experience (5+ years) and the ability to act as an autonomous expert within a team. It is not an entry-level position but offers the chance to deepen expertise in a specialized area.

Reporting Structure: The Content Designer will likely report into a Head of Digital Design, a Senior Content Lead, or a Product Manager within a digital product squad. They will collaborate closely with various product teams and business units.

Operations Impact: The Content Designer's work directly impacts customer experience, engagement, task completion rates, and overall brand perception for Lloyds Banking Group's digital offerings. Effective content is crucial for customer satisfaction, retention, and the successful adoption of digital services.

Growth Opportunities:

• Specialization: Deepen expertise in UX writing, conversation design, or content strategy within the financial services sector.

• Leadership: Potential to mentor junior designers or lead content initiatives on specific projects.

• Cross-functional Exposure: Gain extensive experience working with diverse teams (product, legal, risk, marketing) and understanding their perspectives.

• Industry Insight: Develop a nuanced understanding of the regulatory and customer landscape within UK financial services.

• Skill Development: While a 12-month FTC, the experience gained can be a strong stepping stone to permanent roles or senior contract positions in similar organizations.

📝 Enhancement Note: For a fixed-term contract, the primary growth opportunity lies in gaining specialized experience within a major financial institution and enhancing one's portfolio with high-profile projects. The company's emphasis on "learning, grow and develop" suggests that even within a temporary role, there are opportunities for professional advancement and skill enhancement.

🌐 Work Environment

Office Type: Hybrid working model, requiring a minimum of two days per week (or 40% of time) in the Edinburgh office. This indicates a blend of remote work flexibility and in-person collaboration.

Office Location(s): Edinburgh (New Uberior House Head Office). This is a specific, established office location within the city.

Workspace Context:

• Collaborative Environment: The office space is likely designed to foster collaboration, with meeting rooms, shared work areas, and potentially team-specific zones.

• Tools and Technology: Access to standard office technology, high-speed internet, and relevant design and communication software (e.g., Figma, Slack, Microsoft Teams).

• Team Interaction: Opportunities for spontaneous discussions, team meetings, workshops, and informal knowledge sharing with colleagues in the office.

Work Schedule: Full-time, with a hybrid arrangement. While specific hours aren't detailed, standard professional hours are expected, with the flexibility to manage personal time around the required office presence. The role is described as having "flexible working options" beyond just hybrid, potentially including job sharing.

📝 Enhancement Note: The "Flexibility Works" policy mentioned suggests that while hybrid is the standard, reasonable adjustments can be made for colleagues with disabilities, underscoring the company's commitment to inclusivity.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of CV and portfolio to assess experience, skills, and alignment with requirements.

• Hiring Manager Interview: Discussion about your experience, approach to content design, and motivation for the role.

• Portfolio Review/Presentation: You will likely be asked to present selected projects from your portfolio, detailing your process, challenges, and outcomes. Be prepared to discuss your role and contributions specifically.

• Skills-Based Assessment: This might involve a short writing exercise, a case study, or a practical task simulating a real-world content challenge.

• Cross-Functional Stakeholder Interview: Meeting with potential collaborators from product, legal, or risk teams to assess your ability to manage stakeholders and navigate complex requirements.

• Final Interview: Potentially with a senior leader to confirm fit and discuss the role in more detail.

Portfolio Review Tips:

• Curate Strategically: Select projects that best showcase your ability to write for digital experiences, manage tone of voice, and solve user problems with content. Prioritize quality over quantity.

• Tell a Story: For each project, clearly articulate the problem, your unique contribution, the process you followed, the solutions you implemented, and the measurable results. Use visuals where appropriate (e.g., screenshots, mockups).

• Highlight Process: Emphasize your agile workflow, user research integration, stakeholder management, and iterative content refinement.

• Demonstrate Empathy: Show how your content is user-centric and addresses customer needs and pain points.

• Showcase Versatility: Include examples of different content types (UI text, error messages, onboarding flows, etc.) and tones of voice.

• Be Ready to Discuss: Prepare to answer in-depth questions about your choices, any challenges you faced, and how you collaborated with others.

Challenge Preparation:

• Understand the Context: Research Lloyds Banking Group's digital presence, their brand voice, and common challenges in financial services content.

• Practice Writing for Constraints: Be ready to write concise, clear, and compliant copy under tight constraints, simulating real-world scenarios.

• Think About Stakeholders: Consider how you would approach feedback from different departments (e.g., legal's need for precision vs. marketing's desire for engagement).

• Focus on Impact: Frame your answers around how your content drives business objectives and improves customer experience, using metrics where possible.

📝 Enhancement Note: The inclusion of a 12-month FTC suggests the company might be looking for someone who can hit the ground running and deliver immediate value. Therefore, a strong, well-prepared portfolio and clear communication of past successes will be critical.

🛠 Tools & Technology Stack

Primary Tools:

• Design Platforms: Figma (explicitly mentioned as required). Proficiency in using Figma for content integration, wireframing, and collaboration is essential.

• Collaboration Tools: Likely Microsoft Teams, Slack, or similar for daily communication and team interaction.

• Project Management: Tools like Jira or Trello are common in agile environments for managing tasks and workflows.

Analytics & Reporting:

• While not explicitly stated, expect to work with analytics platforms (e.g., Google Analytics, Adobe Analytics) to understand user behavior and content performance.

CRM & Automation:

• Familiarity with how content integrates with CRM systems or marketing automation platforms could be beneficial, though not explicitly required.

📝 Enhancement Note: Figma is a key requirement. Candidates should be prepared to discuss their experience with this tool and how they use it to design and integrate content effectively within a user interface.

👥 Team Culture & Values

Operations Values:

• Customer-Centricity: A strong focus on understanding and meeting customer needs through clear, empathetic content.

• Collaboration: Working effectively within multi-disciplinary teams and with various stakeholders across the business.

• Inclusivity & Diversity: Commitment to creating an inclusive workplace and content that serves all customers.

• Agility & Adaptability: Embracing agile methodologies and being flexible in writing for different tones of voice and evolving requirements.

• Efficiency & Impact: Driving positive outcomes for customers and the business through effective content design.

Collaboration Style:

• Cross-functional Integration: Actively participating in agile teams, liaising with product, legal, risk, and branding to ensure content is aligned and compliant.

• Feedback-Driven: Open to giving and receiving constructive feedback to improve content and processes.

• Knowledge Sharing: Contributing expertise to shape the overall design approach and promote best practices in content design.

📝 Enhancement Note: Lloyds Banking Group's stated mission "to help Britain prosper" suggests a culture rooted in purpose and societal impact, which should be reflected in the approach to content design – making financial services accessible and understandable for everyone.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Stakeholder Needs: Managing diverse requirements from product, legal, risk, and branding teams to create content that is user-friendly, compliant, and on-brand.

• Navigating Financial Services Complexity: Translating complex financial products, regulations, and jargon into simple, accessible language for a broad customer base.

• Working within a Large Organization: Adapting to established processes, brand guidelines, and potentially slower approval cycles inherent in large enterprises.

• Fixed-Term Contract: The 12-month duration requires quick adaptation and immediate contribution, with a clear end date.

Learning & Development Opportunities:

• Deepen Financial Services Expertise: Gain invaluable experience in content design within a highly regulated and complex industry.

• Master Agile Content Practices: Hone skills in agile content creation, collaboration, and iterative design.

• Enhance Stakeholder Management: Develop robust skills in influencing and managing expectations across senior stakeholders.

• Portfolio Enhancement: Build a strong portfolio with impactful projects from a renowned financial institution.

📝 Enhancement Note: The primary challenge for a FTC role is often the need to deliver significant impact within a limited timeframe, requiring strong focus and efficient execution from day one.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to create content for a complex financial product. How did you ensure it was both accurate and easy for customers to understand?" (Focus on your process, research, and simplification techniques).

• "How do you approach balancing the needs of different stakeholders (e.g., product, legal, marketing) when creating content?" (Highlight your communication, negotiation, and compromise skills).

Company & Culture Questions:

• "Why are you interested in working for Lloyds Banking Group, and what specifically attracts you to this Content Designer role?" (Research their mission, values, and recent digital initiatives).

• "How do you ensure consistency in tone of voice and brand personality across different digital channels?" (Discuss your methods for style guides, collaboration, and quality assurance).

Portfolio Presentation Strategy:

• Select Your Best Work: Choose 2-3 projects that best showcase your UX writing, conversation design, and stakeholder management skills.

• Structure Your Narrative: For each project, clearly outline: The Problem, Your Role, The Process (research, ideation, iteration), The Solution (show examples of your content), and The Impact (metrics, learnings).

• Be Specific About Your Contribution: Clearly articulate what you did, especially in team projects.

• Highlight Figma Usage: Be ready to show how you integrated content within Figma mockups or prototypes.

• Address Accessibility: Be prepared to discuss how you ensured your content was accessible.

📝 Enhancement Note: Given the role is a 12-month FTC, interviewers will likely be looking for candidates who can quickly integrate into the team and start delivering value. Demonstrating a proactive, problem-solving attitude and a clear understanding of the financial services context will be crucial.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided Workday link.

• Customize Your CV: Ensure your CV highlights your 5+ years of experience in UX writing, conversation design, or content design, using keywords from the job description (e.g., agile, Figma, stakeholder management, accessibility, financial services). Quantify achievements where possible.

• Prepare Your Portfolio: Curate a portfolio that showcases your strongest relevant projects. Ensure each case study clearly outlines the problem, your role, process, solution, and impact, with a specific focus on digital experiences and user-centricity.

• Research Lloyds Banking Group: Understand their mission ("to help Britain prosper"), their digital strategy, and their brand voice. Familiarize yourself with their current digital products and services.

• Practice Your Portfolio Presentation: Rehearse walking through your chosen portfolio projects, focusing on your process, collaboration, and the measurable impact of your content. Be ready to answer detailed questions.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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