Community Marketer - Figma Weave

📍 Job Overview

Job Title: Community Marketer - Figma Weave

Company: Figma

Location: New York, NY, United States

Job Type: Full-Time

Category: Marketing / Community Management / GTM Operations

Date Posted: 2025-10-30

Experience Level: Mid-Senior Level (3+ years)

Remote Status: On-site

🚀 Role Summary

• Drive engagement and growth within the Figma Weave artist community on Discord, acting as a primary point of contact and community advocate.

• Develop and execute community programming, including challenges, workshops, and live sessions, to foster a vibrant and supportive ecosystem.

• Cultivate strategic partnerships with educational institutions, creative artists, and studios to expand reach and co-create value.

• Manage community operations, including moderation, content updates, and feedback loops, ensuring a positive and productive user experience.

• Act as a liaison between the community and internal product/marketing teams, channeling user insights to inform platform development and strategy.

📝 Enhancement Note: This role is deeply embedded within Go-To-Market (GTM) operations, focusing on community engagement as a key driver for user adoption, retention, and product feedback. The emphasis on Discord management, partnership development, and feedback loops highlights its critical function in shaping the product and marketing strategy for Figma Weave.

📈 Primary Responsibilities

• Discord Community Management: Oversee daily operations within the Figma Weave Discord server, including proactive moderation, timely announcements, event coordination, and active participation to foster a welcoming and engaging environment.

• Community Programming & Engagement: Design, plan, and execute a calendar of community activities such as creative challenges, educational workshops, and live Q&A sessions, aligning with broader Collective and education initiatives.

• Partnership Development & Execution: Identify, cultivate, and manage collaborations with schools, emerging artists, and creative studios; facilitate co-branded events and content initiatives to expand the community's reach and impact.

• Content & Resource Management: Maintain and update community resource libraries, onboarding materials, and post-event follow-ups to ensure members have access to the information they need to succeed with Figma Weave.

• Creator Support & Recognition: Work closely with featured community artists to support spotlight content, track their contributions, and celebrate their achievements, fostering a culture of appreciation and recognition.

• Feedback Synthesis & Reporting: Systematically capture, analyze, and synthesize user feedback, sentiment, and trends from the community, translating these insights into actionable recommendations for product, marketing, and design teams.

📝 Enhancement Note: The primary responsibilities clearly indicate a focus on building and nurturing a community as a strategic asset for Figma. This involves not just day-to-day management but also proactive program development, external relationship building, and acting as a critical feedback conduit into product development, aligning with GTM operational goals.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a background in Marketing, Communications, Art, Design, or a related field is beneficial, demonstrating an understanding of creative industries and community dynamics.

Experience: Minimum of 3 years of progressive experience in building and scaling engaged online communities, with a strong preference for those with experience in creative technology, design tools, or generative AI (GenAI) spaces.

Required Skills:

• Community Operations Expertise: Proven ability to manage day-to-day operations on platforms like Discord, including channel structuring, content posting, moderation, and fostering authentic community culture.

• Programming & Event Management: Experience in planning and hosting community events, workshops, challenges, and live sessions that drive engagement and value for members.

• Partnership & Collaboration Skills: Demonstrated success in identifying, initiating, and managing collaborations with external partners such as educational institutions, artists, and studios.

• Excellent Communication: Superior written and verbal communication skills in English, with the ability to craft clear, engaging content, facilitate discussions, and represent the brand's creative tone confidently.

• People-First & Collaborative Approach: A natural ability to build strong relationships with community members and internal stakeholders across marketing, product, and creative teams.

• Proactive & Organized Builder: A self-starter with a track record of managing multiple projects simultaneously in fast-paced environments, taking initiatives from concept to successful execution.

• Platform Proficiency: Hands-on expertise with Discord is essential; familiarity with other community platforms is a plus.

Preferred Skills:

• Experience hosting workshops or leading community events.

• Background or strong interest in design, education, or creator economy programs.

• Familiarity with GenAI concepts and tools, particularly as they relate to creative workflows.

• Experience with community analytics tools for tracking engagement and sentiment.

📝 Enhancement Note: The emphasis on "3+ years of experience building and scaling engaged online communities" and "Hands-on expertise with Discord" are critical for this role. The "people-first and collaborative" requirement points to the need for strong interpersonal skills essential for GTM roles that rely on cross-functional alignment. The preference for creative tech, design tools, or GenAI is highly relevant to Figma's product offering.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Community Engagement Case Studies: Showcase examples of successful online community initiatives you've led, detailing the goals, strategies implemented, engagement metrics, and outcomes.

• Platform Management Examples: Provide evidence of your proficiency in managing community platforms like Discord, including examples of channel structure, moderation guidelines, event announcements, or engagement campaigns.

• Partnership & Collaboration Outcomes: Document instances where you've successfully partnered with external entities (schools, artists, studios) to achieve mutual community-building objectives, highlighting the impact.

• Content Creation Samples: Include examples of written content, event outlines, or resource materials you've developed for community audiences, demonstrating your ability to communicate effectively.

Process Documentation:

• Community Strategy Framework: Outline your approach to developing and evolving a community strategy, including audience segmentation, engagement tactics, and growth objectives.

• Moderation & Governance Protocols: Demonstrate your understanding of establishing and enforcing community guidelines and moderation policies to ensure a safe and productive environment.

• Feedback Loop Integration: Describe your process for capturing, analyzing, and reporting community feedback to inform product and marketing decisions, including sample reports or dashboards.

📝 Enhancement Note: For a Community Marketer role, a portfolio demonstrating tangible community growth, engagement, and successful partnership outcomes is crucial. This role requires showing not just activity but also strategic impact. The ability to articulate community processes and feedback loops is key for demonstrating operational rigor.

💵 Compensation & Benefits

Salary Range: $102,000 - $215,000 USD per year (for San Francisco or New York Hub offices).

Benefits:

• Equity in Figma

• Comprehensive Health, Dental, and Vision insurance.

• Retirement plan with company contribution.

• Generous Parental Leave and support for reproductive or family planning.

• Robust Mental Health & Wellness benefits.

• Ample Paid Time Off (PTO).

• Company Recharge Days.

• Learning & Development Stipend for continuous skill enhancement.

• Work From Home Stipend.

• Cell Phone Reimbursement.

• Sales incentive pay for most sales roles and an annual bonus plan for eligible non-sales roles (this role is eligible for the annual bonus plan).

Working Hours: This is a full-time role. While specific daily hours are not detailed, typical professional roles in this domain often require flexibility to manage global communities and respond to urgent needs, with an expected 40-hour work week.

📝 Enhancement Note: The provided salary range is for Figma's SF/NY hub offices. For roles filled remotely, the range is localized between 80% and 100% of the stated range, adjusted by employee work location. This is critical for candidates applying from different regions. The inclusion of equity, a bonus plan, and various stipends underscores Figma's commitment to comprehensive employee well-being and professional development for its operations and marketing teams.

🎯 Team & Company Context

🏢 Company Culture

Industry: Software / Design Technology / AI-Native Creative Tools. Figma operates at the intersection of design, collaboration, and emerging AI technologies, positioning itself as a leader in the future of creative workflows.

Company Size: Figma is a rapidly growing, well-funded tech company, indicated by its significant employee base and expansion into new product areas like Figma Weave. This suggests a dynamic environment with opportunities for impact.

Founded: Figma was founded in 2012, giving it a solid track record in the design tool market before its expansion into AI-native creative tools. This history provides stability while its new ventures signal innovation.

Team Structure:

• The Community Marketer will likely be part of the broader Marketing or GTM team, working closely with Product Management and Creative teams.

• The role involves direct collaboration with a dedicated "Collective" and potentially other community managers or program leads.

Methodology:

• Data-Driven Community Insights: Leverage community analytics and feedback to inform strategic decisions and measure the impact of community initiatives.

• User-Centric Program Design: Develop programs and content that directly address the needs and interests of the artist community.

• Cross-Functional Collaboration: Foster strong working relationships with product, engineering, and marketing teams to ensure community feedback is integrated into product development and marketing campaigns.

Company Website: https://www.figma.com/

📝 Enhancement Note: Figma's culture is characterized by innovation, collaboration, and a commitment to democratizing design. The emphasis on "Grow as you go" suggests an environment that supports learning and development, which is crucial for a role in a rapidly evolving field like AI-native creative tools. The company's growth trajectory implies opportunities for individuals to shape new initiatives.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Senior level Community Marketer, requiring significant experience in community building and management. It's a hands-on role with strategic influence, bridging tactical execution and GTM strategy.

Reporting Structure: The Community Marketer will likely report into a Marketing or GTM leadership role, collaborating closely with Product Management and Creative teams. This position serves as a critical feedback loop into these departments.

Operations Impact: The Community Marketer directly impacts user acquisition, retention, product adoption, and brand advocacy by fostering a loyal and engaged community. Their insights are vital for informing product roadmap and marketing messaging, thus influencing overall GTM success and revenue potential.

Growth Opportunities:

• Specialization: Deepen expertise in specific areas like GenAI community building, creator economy partnerships, or advanced community analytics within the Figma ecosystem.

• Leadership: Progress into roles like Senior Community Manager, Community Lead, or Head of Community, managing larger teams and broader community strategies.

• Cross-Functional Moves: Transition into related roles within Marketing, Product Marketing, or GTM Operations, leveraging a strong understanding of user needs and community dynamics.

• Skill Development: Continuous learning opportunities through the provided stipend, conferences, and internal knowledge sharing, particularly in the rapidly evolving GenAI and creative tech space.

📝 Enhancement Note: This role offers a clear path for growth within community management and GTM operations. The specific focus on "AI-native craft and creativity" positions the individual to become an expert in a cutting-edge field, enhancing long-term career prospects. The emphasis on feedback loops provides opportunities to influence product strategy.

🌐 Work Environment

Office Type: This is an on-site role, based out of Figma's New York Hub. This implies a collaborative office environment where in-person interaction and teamwork are valued.

Office Location(s): New York, NY. This location offers access to a vibrant tech and creative scene.

Workspace Context:

• Collaborative Hub: The New York Hub likely fosters a dynamic and collaborative atmosphere, encouraging spontaneous idea sharing and teamwork, essential for community building.

• Tooling & Technology: Expect access to industry-standard collaboration tools, design software (including Figma itself), and communication platforms necessary for managing a global community and working with internal teams.

• Team Interaction: Opportunities for regular interaction with a diverse team of marketers, product managers, creatives, and other operations professionals, facilitating knowledge exchange and professional development.

Work Schedule: As a full-time role based in the New York Hub, standard working hours are expected, but flexibility may be required to accommodate global community engagement and event scheduling. The role is on-site, emphasizing in-person collaboration.

📝 Enhancement Note: The "on-site" requirement for the New York Hub emphasizes Figma's belief in the value of in-person collaboration for fostering community and innovation. This is a key consideration for candidates evaluating their preferred work environment.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your application and resume, focusing on relevant community management experience and platform proficiency (especially Discord).

• Hiring Manager Interview: A discussion about your experience, approach to community building, and understanding of the Figma Weave mission. Be prepared to share specific examples of past successes.

• Portfolio Presentation: A session where you'll present your portfolio, showcasing key case studies of community growth, engagement strategies, partnership successes, and how you've influenced product/marketing. Focus on quantifiable results and your strategic thinking.

• Team/Cross-Functional Interviews: Meetings with potential colleagues from Marketing, Product, and Creative teams to assess your collaborative style, communication skills, and cultural fit.

• Final Interview: Potentially with senior leadership to discuss strategic fit and long-term vision.

Portfolio Review Tips:

• Quantify Impact: For each case study, clearly articulate the metrics used to define success (e.g., user growth, engagement rates, sentiment scores, feedback volume, partnership ROI) and present the data visually.

• Storytelling: Frame your achievements as compelling narratives. Explain the "why" behind your strategies and the challenges you overcame.

• Showcase Process: Detail your methodology for community operations, programming, partnership management, and feedback collection. Demonstrate your organizational and strategic thinking.

• Tailor to Figma: Highlight experiences and insights relevant to creative tech, design tools, and GenAI. Show you understand Figma's mission and the unique needs of its artist community.

• Platform Proficiency: Include specific examples of how you've leveraged Discord or similar platforms to build and manage communities effectively.

Challenge Preparation:

• Community Strategy Scenario: You may be presented with a hypothetical community challenge or opportunity for Figma Weave and asked to outline your strategic approach, programming ideas, and engagement tactics.

• Stakeholder Communication: Be ready to discuss how you would communicate community insights and advocate for community needs to product and marketing stakeholders, demonstrating your ability to influence decisions.

• Event Planning Outline: Prepare to sketch out a plan for a specific community event or workshop, considering objectives, target audience, logistics, and success metrics.

📝 Enhancement Note: The emphasis on a portfolio presentation and potential case studies or challenges highlights the practical, results-oriented nature of this GTM operations role. Candidates should prepare to demonstrate not just experience, but also strategic thinking and measurable impact.

🛠 Tools & Technology Stack

Primary Tools:

• Discord: Essential for daily community management, moderation, event hosting, and direct user interaction. Proficiency in server setup, channel management, bots, and moderation tools is key.

• Figma: While not a primary tool for community management, a strong understanding and appreciation for Figma's design platform is crucial for understanding the user base and product context.

• Community Management Platforms (e.g., Khoros, Discourse, Circle): Familiarity with other community tools can be beneficial, demonstrating adaptability.

Analytics & Reporting:

• Discord Analytics: Ability to leverage built-in Discord analytics and potentially third-party tools for tracking member growth, engagement, and activity.

• Google Analytics/Similar: For tracking traffic from community initiatives to Figma's website or resources.

• Data Visualization Tools (e.g., Tableau, Looker, Spreadsheets): To present community insights and performance metrics clearly to stakeholders.

CRM & Automation:

• CRM (e.g., Salesforce, HubSpot): While not explicitly mentioned, understanding how community engagement might feed into CRM data or lead generation processes is valuable.

• Marketing Automation Tools (e.g., Mailchimp, Marketo): For communicating with community members outside of Discord, such as newsletters or event invitations.

• Project Management Tools (e.g., Asana, Trello, Jira): For managing community programs, events, and cross-functional projects.

📝 Enhancement Note: Deep proficiency in Discord is non-negotiable. The ability to translate community data into actionable insights using analytics and reporting tools is crucial for demonstrating the operational value of community marketing efforts.

👥 Team Culture & Values

Operations Values:

• Grow as you go: A commitment to continuous learning and development, embracing new challenges and evolving skill sets, especially in the fast-paced AI and creative tech landscape.

• People-First: Prioritizing genuine connection, support, and authentic engagement with community members and internal colleagues.

• Data-Driven: Utilizing insights derived from community activity and feedback to inform strategy and demonstrate impact.

• Collaborative: Working effectively across teams to achieve shared goals, fostering an environment of open communication and mutual support.

• Creative Empowerment: Championing the power of human creativity, especially when augmented by AI, and supporting artists in their craft.

Collaboration Style:

• Cross-functional Integration: Actively seeking opportunities to collaborate with Product, Marketing, and Creative teams, ensuring community perspectives are integrated into their work.

• Feedback-Driven: Cultivating a culture of constructive feedback, both for community members and within internal teams, to drive continuous improvement.

• Knowledge Sharing: Proactively sharing community insights, best practices, and learnings across the organization to foster a more user-centric approach.

📝 Enhancement Note: Figma's stated value "Grow as you go" is particularly relevant for a role in AI-native creative tools, an area undergoing rapid evolution. The emphasis on "People-First" and "Collaborative" aligns directly with the core functions of community management and GTM operations.

⚡ Challenges & Growth Opportunities

Challenges:

• Rapidly Evolving AI Landscape: Keeping pace with advancements in GenAI and their impact on creative workflows, and translating these into community engagement strategies.

• Balancing Community Needs with Product Roadmap: Effectively managing community expectations and feedback while aligning with Figma's strategic product development priorities.

• Scaling Community Engagement: Growing the Figma Weave community while maintaining authenticity and a high level of personal interaction.

• Measuring Community ROI: Quantifying the direct impact of community efforts on business objectives like user adoption, retention, and revenue.

Learning & Development Opportunities:

• GenAI Expertise: Become a subject matter expert in how AI is shaping creative industries and community dynamics.

• Community Strategy & Program Design: Develop advanced skills in designing and executing impactful community programs that drive business outcomes.

• Cross-Functional Influence: Hone abilities in stakeholder management and influencing product/marketing strategy based on community insights.

• Industry Engagement: Opportunities to attend relevant conferences, workshops, and potentially pursue certifications in community management or digital marketing.

📝 Enhancement Note: The challenges highlight the dynamic nature of the role and the industry, emphasizing the need for adaptability and continuous learning. The growth opportunities are substantial, offering a chance to become a leader in a cutting-edge field.

💡 Interview Preparation

Strategy Questions:

• "How would you approach building and growing the Figma Weave community from its current stage, given our focus on AI-native craft and creativity?" (Focus on specific strategies, programming ideas, and growth tactics.)

• "Describe a time you successfully managed a challenging community situation or resolved a conflict within an online community. What was your process and the outcome?" (Demonstrate problem-solving, de-escalation, and communication skills.)

Company & Culture Questions:

• "Why are you passionate about Figma and the Figma Weave mission?" (Show genuine interest and alignment with the company's vision.)

• "How do you embody Figma's value of 'Grow as you go' in your professional life?" (Provide specific examples of how you learn and adapt.)

Portfolio Presentation Strategy:

• Structure: Begin with an overview of your community philosophy, then present 2-3 in-depth case studies, detailing problem, solution, execution, and quantifiable results. Conclude with how your skills align with Figma's needs.

• Data Visualization: Use clear, concise charts and graphs to showcase metrics like community growth, engagement rates, sentiment analysis, and partnership ROI.

• Storytelling: Weave a narrative around your projects, highlighting your role, strategic thinking, and the impact you made. Be prepared to answer detailed questions about your process.

• Figma Context: Explicitly connect your past experiences and skills to the specific requirements and goals of the Community Marketer role at Figma Weave.

📝 Enhancement Note: Interview preparation should focus on demonstrating a blend of strategic thinking, operational execution, and strong interpersonal skills. Quantifiable results and a clear understanding of the Figma Weave mission are key.

📌 Application Steps

To apply for this Community Marketer position:

• Submit your application through the provided Greenhouse link, ensuring your resume and any supplementary materials are uploaded.

• Customize Your Resume: Tailor your resume to highlight specific experience in community management, Discord operations, partnership building, and working within creative tech or GenAI sectors. Use keywords from the job description.

• Prepare Your Portfolio: Curate a concise portfolio that showcases 2-3 strong case studies demonstrating community growth, engagement initiatives, and successful collaborations with quantifiable results. Be ready to present this effectively.

• Research Figma Weave: Familiarize yourself with Figma's product, its mission for AI-native craft and creativity, and its existing community presence. Understand the unique value proposition of Figma Weave.

• Practice Your Pitch: Rehearse your responses to common interview questions, particularly those related to community strategy, problem-solving, and cross-functional collaboration. Practice presenting your portfolio.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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