Communication Specialist - Social Media Content Designer

📍 Job Overview

Job Title: Communication Specialist - Social Media Content Designer Company: Jackson Health Location: Miami, Florida, United States Job Type: Full-Time Category: Marketing Operations / Communications Date Posted: August 19, 2025 Experience Level: Mid-Level (2-5 years) Remote Status: Hybrid

🚀 Role Summary

• This role is pivotal in enhancing Jackson Health System's digital presence through strategic social media content creation and design.
• It involves end-to-end content development, from ideation and trend analysis to filming, editing, graphic design, and copywriting for all major social media platforms.
• The specialist will collaborate extensively with internal stakeholders, including clinical staff and leadership, to capture compelling stories and ensure brand consistency.
• A key aspect is the ability to stay agile and responsive, often requiring same-day content creation and adaptation to fast-paced healthcare environment changes and emerging social media trends.

📝 Enhancement Note: While titled "Communication Specialist," the core responsibilities heavily lean into digital marketing and social media operations. The emphasis on content creation, editing, graphic design, and platform management firmly places this role within the broader marketing operations and digital communications spectrum, requiring a blend of creative and operational execution.

📈 Primary Responsibilities

• Content Creation & Production: Film and edit engaging video content (reels, short-form videos) for platforms like Facebook, Instagram, LinkedIn, X (formerly Twitter), and YouTube, covering events, hospital activities, patient stories, and staff highlights.
• Trend Analysis & Ideation: Proactively research and identify emerging social media trends, audios, and platform features to develop innovative content ideas that align with Jackson Health System's brand voice and objectives.
• Copywriting & Messaging: Craft compelling and concise copy for social media posts, graphics, and videos, ensuring alignment with the system's marketing/advertising agency's strategy and brand guidelines.
• Graphic Design: Design visually appealing branded graphics for social media feeds and stories using Adobe Suite (Photoshop, Illustrator) and create new templates as needed to maintain brand consistency.
• Cross-Functional Collaboration: Work closely with internal stakeholders (doctors, nurses, leadership, administration) and external partners (patients, community organizations) to gather content, ensure accuracy, and obtain necessary approvals for all social media assets.
• Platform Management: Assist in managing and editing the social media content calendar, ensuring timely posting and adherence to brand guidelines and voice across all digital channels.
• Influencer & Partner Outreach: Research and identify potential social media influencers and partners (e.g., community members, patients with social media presence) for collaborative content opportunities.
• Performance Monitoring: Stay informed about social media best practices, audience demographics per platform, and emerging digital platforms to propose strategic improvements.

📝 Enhancement Note: The responsibilities highlight a need for both creative execution (filming, editing, design) and strategic thinking (trend analysis, audience research, platform evaluation). The operational aspect comes from managing content calendars, ensuring brand compliance, and collaborating across diverse internal teams, requiring strong organizational and communication skills.

🎓 Skills & Qualifications

Education:

• Bachelor's degree in Communications, Marketing, Digital Media, Journalism, or a related field is required.

Experience:

• 3 to 5 years of direct experience in digital marketing, social media management, and content creation within a professional setting.
• Demonstrated experience in creating content for diverse social media platforms.

Required Skills:

• Content Creation & Production: Proven ability to film and edit high-quality video content for social media platforms using tools like Capcut, Adobe Premiere, TikTok, Instagram Reels, etc.
• Graphic Design: Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) for creating social media graphics and templates.
• Copywriting: Excellent writing, editing, and proofreading skills with the ability to adapt tone and style for different social media platforms and audiences.
• Social Media Management: In-depth knowledge of major social media platforms (Facebook, Instagram, LinkedIn, X, YouTube), their best practices, and emerging trends.
• Collaboration & Communication: Strong interpersonal and communication skills to effectively coordinate with internal stakeholders, external partners, and the marketing team.
• Brand Adherence: Ability to understand and meticulously apply brand guidelines and voice to all content created.
• Research & Analysis: Skill in researching social media trends, audience demographics, and potential collaborators.
• Critical Thinking: Ability to handle stressful situations with professional composure and make sound judgments under pressure.

Preferred Skills:

• Bilingual Proficiency: Fluency in both English and Spanish is strongly preferred, given the Miami location and diverse patient population.
• Trend Spotting: Proactive approach to identifying and capitalizing on new social media trends and viral audio.
• Content Calendar Management: Experience in contributing to or managing a content calendar.
• Adobe Suite Expertise: Advanced knowledge and application of Adobe Creative Suite tools.

📝 Enhancement Note: The "Skills" section combines specific technical proficiencies with essential soft skills. For operations candidates, demonstrating a structured approach to content creation, brand compliance, and stakeholder coordination will be key. The preference for bilingualism is a significant differentiator for roles in South Florida.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Content Showcase: A curated portfolio demonstrating a range of social media content produced, including video examples (filmed and edited) for platforms like Instagram Reels and TikTok, and graphic design samples for social media posts and stories.
• Campaign Examples: Showcase examples of social media campaigns or content series that highlight successful engagement, trend adoption, or brand storytelling.
• Brand Guideline Application: Include examples that clearly demonstrate an understanding and application of brand guidelines, showcasing consistency across different content pieces.
• Process Documentation (Implied): While not explicitly stated, be prepared to discuss the process undertaken to create featured content, including ideation, scripting, filming, editing, and approval workflows.

Process Documentation:

• Workflow Design: Be ready to discuss how you approach planning and executing social media content for events or specific campaigns, from initial concept to final posting.
• Implementation & Automation: While not a heavy automation role, discuss any experience using scheduling tools or workflow efficiencies in content management or approval processes.
• Measurement & Analysis: Be prepared to discuss how you track or consider the performance of social media content, even if formal analytics reporting isn't a primary duty. Understanding engagement metrics is beneficial.

📝 Enhancement Note: For this role, the "portfolio" is less about formal process documentation and more about a visual and practical demonstration of content creation skills. Candidates should organize their portfolio to clearly show their capabilities in filming, editing, graphic design, and copywriting specifically for social media, ideally with examples that reflect a healthcare or similar professional context.

💵 Compensation & Benefits

Salary Range:

• Based on industry standards for a Communications Specialist with 3-5 years of experience in a major metropolitan area like Miami, and considering the specific skill set (filming, editing, graphic design), the estimated salary range is approximately $55,000 - $75,000 annually. This range is influenced by factors such as specific skills, portfolio quality, and negotiation.

Benefits:

• Jackson Health System typically offers a comprehensive benefits package, which may include:
  • Health, Dental, and Vision Insurance
  • Paid Time Off (PTO) and Sick Leave
  • Retirement Savings Plan (e.g., 401(k) or similar) with potential employer match
  • Life Insurance and Disability Coverage
  • Professional Development and Training Opportunities
  • Employee Assistance Program (EAP)
  • Potential for tuition reimbursement or continuing education support

Working Hours:

• This is a Full-Time position, typically requiring around 40 hours per week. The role is described as hybrid, allowing for remote work flexibility, but with a requirement for consistent on-campus presence at various hospital locations within the health system.

📝 Enhancement Note: The salary estimate is based on typical market rates for similar roles in Miami, FL, and the specified experience level. Benefits are inferred from standard offerings at large healthcare systems. The hybrid nature suggests a need for strong time management and self-discipline when working remotely, balanced with the requirement for in-person event coverage.

🎯 Team & Company Context

🏢 Company Culture

Industry: Healthcare Services / Public Health System Company Size: Large (Jackson Health System is a major public healthcare organization, implying thousands of employees across multiple facilities). Being part of a large system means opportunities for diverse projects and exposure to various departments. Founded: Jackson Health System has a long history, tracing its origins back to the early 20th century, evolving into a comprehensive healthcare network serving Miami-Dade County. This longevity suggests a stable, established organization with a strong community mission.

Team Structure:

• The role operates within the Media Relations and Branded Content team, likely part of a larger Marketing or Communications department.
• This specialist will report to a manager or director overseeing social media and content strategy.
• Close collaboration is expected with other members of the communications team, marketing specialists, graphic designers, and potentially external agency partners.
• Cross-functional interaction with hospital administrators, clinical staff (doctors, nurses), patient experience teams, and event organizers is essential for content gathering.

Methodology:

• Content creation likely follows a structured approach, integrating Jackson Health System's brand guidelines and strategic communication objectives.
• Emphasis is placed on staying current with social media trends and adapting content formats (video, graphics, copy) for optimal engagement on different platforms.
• A collaborative feedback and approval process involving stakeholders and marketing leadership is integral to the workflow.
• The fast-paced environment necessitates agility, requiring quick turnaround times for content capture and editing, especially for live events.

Company Website: https://jobs.jacksonhealth.org/us/en

📝 Enhancement Note: As a large public health system, Jackson Health likely values community impact, patient care, and professional integrity. The "fast-paced" and "often changing" nature of the environment suggests a need for adaptability and resilience. The hybrid model indicates a trust in employees to manage their time effectively while meeting on-site requirements.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a mid-level, requiring specialized skills in digital content creation and social media management. It bridges creative execution with operational aspects of content deployment. Reporting Structure: The specialist will likely report to a Social Media Manager or Director of Communications/Marketing. This provides a clear line of reporting and opportunities to learn from experienced leaders in the field. Operations Impact: The work directly impacts Jackson Health System's public perception, patient engagement, and brand visibility. Effective social media content can drive community awareness, recruit talent, and support patient outreach initiatives. The ability to translate complex healthcare information into engaging, accessible social content is crucial for operational success in outreach.

Growth Opportunities:

• Skill Specialization: Deepen expertise in video production, editing software, graphic design tools, and specific social media platform algorithms and features.
• Content Strategy Development: Advance to roles with more responsibility in developing overarching social media strategies, campaign planning, and performance analysis.
• Leadership Potential: Progress to a Social Media Manager or Team Lead position, overseeing content creation workflows, managing junior staff, and contributing to broader marketing initiatives.
• Cross-Departmental Experience: Gain exposure to different facets of healthcare communications and marketing by collaborating with various departments and projects within the large health system.

📝 Enhancement Note: For operations professionals, this role offers a path into specialized digital marketing operations. Growth is likely tied to demonstrating creativity, strategic thinking in content, and operational efficiency in content delivery and adherence to brand standards. The healthcare sector offers unique challenges and rewards for those in communications and marketing roles.

🌐 Work Environment

Office Type: Hybrid work arrangement. This means a combination of remote work and required on-site presence at various Jackson Health System hospital locations. Office Location(s): Miami, Florida, with consistent presence required at different hospitals across the health system. Specific locations will vary based on event schedules and content needs.

Workspace Context:

• Collaborative Environment: The role necessitates working closely with a diverse range of internal stakeholders, fostering a collaborative and communicative atmosphere.
• Dynamic Setting: Expect to work in a fast-paced healthcare environment, which can be both stimulating and demanding. The need to capture content "the same day" highlights this dynamic nature.
• Technology & Tools: Access to necessary filming equipment, editing software (Adobe Suite, Capcut), and design tools will be provided or expected. The ability to use these efficiently is key.
• Team Interaction: Opportunities for direct interaction with the communications team, marketing department, and various hospital staff, facilitating knowledge sharing and professional networking.

Work Schedule:

• Standard full-time hours (approximately 40 hours per week).
• Flexibility is implied with the hybrid model, but the requirement for same-day content creation and event coverage may necessitate adaptability in working hours or availability outside of strict 9-to-5, depending on event schedules.

📝 Enhancement Note: Candidates should be prepared for the logistical challenges of a hybrid role that requires frequent travel between different hospital sites. Excellent self-management and communication skills are essential to navigate this environment effectively.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A recruiter or hiring manager will likely review applications and portfolios for suitability.
• Skills Assessment/Portfolio Review: Expect a detailed review of your portfolio, focusing on your content creation, editing, and design capabilities. This may involve a practical exercise or a request to present specific pieces.
• Behavioral & Situational Interviews: Interviews will likely assess your ability to collaborate, handle fast-paced environments, manage stakeholders, and adapt to changing priorities. Questions may focus on past experiences with content creation for events or specific campaigns.
• Technical Questions: You might be asked about your proficiency with specific software (Adobe Suite, editing apps) and your understanding of social media trends and platform best practices.
• Final Interview: Potentially with senior leadership in Marketing or Communications to assess cultural fit and strategic alignment.

Portfolio Review Tips:

• Showcase Diversity: Include a variety of content types (videos, graphics, copy examples) that demonstrate your versatility across different social media platforms and content needs.
• Highlight Impact: If possible, include metrics or qualitative feedback on the performance or reception of your content. For this role, demonstrating your ability to capture compelling moments and translate them into engaging posts is key.
• Brand Consistency: Ensure your portfolio pieces reflect an understanding of brand guidelines and how to maintain a consistent voice and visual identity.
• Process Explanation: Be prepared to walk through your creative process for specific pieces – from ideation and filming to editing, copywriting, and approval.
• Healthcare Context: If you have experience in healthcare or a related field, highlight it. If not, explain how your transferable skills can be applied to the healthcare industry.

Challenge Preparation:

• Mock Social Media Post: You might be asked to create a social media post (graphic + copy) for a hypothetical Jackson Health event or announcement. Practice thinking quickly about messaging, visuals, and platform-specific nuances.
• Video Editing Scenario: Be ready to discuss how you would approach editing a short video clip from raw footage provided, focusing on quick turnaround and platform optimization.
• Trend Application: Prepare to discuss how you would adapt a current social media trend to fit the Jackson Health System's brand and mission.

📝 Enhancement Note: The emphasis on a portfolio with practical examples of filming, editing, and design is crucial. Candidates should curate their best work that demonstrates creativity, technical skill, and an understanding of social media engagement. Being able to articulate their process and rationale behind content choices will be highly valued.

🛠 Tools & Technology Stack

Primary Tools:

• Video Editing Software: Adobe Premiere Pro, Capcut, and potentially other mobile/desktop editing applications.
• Graphic Design Software: Adobe Creative Suite (Photoshop, Illustrator, InDesign).
• Content Creation/Editing Apps: Familiarity with mobile editing apps commonly used for social media (e.g., TikTok editor, Instagram Reels editor).
• Social Media Management Platforms: Experience with platforms for scheduling, publishing, and monitoring social media content (e.g., Hootsuite, Sprout Social, Buffer) may be beneficial, though not explicitly stated as a primary requirement.

Analytics & Reporting:

• Native Platform Analytics: Proficiency in using analytics dashboards within Facebook, Instagram, LinkedIn, X, and YouTube to understand content performance.
• Reporting Tools: While not a core analytics role, understanding how to present content performance insights to stakeholders is valuable.

CRM & Automation:

• CRM: While not directly involved, understanding how social media contributes to lead generation or patient engagement within a broader CRM strategy can be an advantage.
• Automation: Less emphasis on marketing automation, more on efficient content production and deployment workflows.

📝 Enhancement Note: Proficiency in video editing and graphic design software is paramount. The ability to quickly adapt to new editing tools and social media platform features is also key. For operations professionals, understanding how these tools contribute to efficient content delivery and brand consistency is important.

👥 Team Culture & Values

Operations Values:

• Patient-Centricity: A strong commitment to patient care and the well-being of the community is likely a core value, reflected in content that highlights patient success stories and compassionate care.
• Excellence & Quality: Dedication to producing high-quality content that accurately represents the health system's standards and professionalism.
• Collaboration & Teamwork: Valuing input from diverse teams and fostering a cooperative environment to achieve shared communication goals.
• Innovation & Adaptability: Embracing new technologies, social media trends, and creative approaches to communication in a dynamic environment.
• Integrity & Transparency: Maintaining accuracy, credibility, and ethical standards in all communication efforts.

Collaboration Style:

• Cross-Functional Integration: Actively engaging with various departments, including clinical staff, administration, and marketing teams, to gather insights and ensure content accuracy and relevance.
• Feedback Exchange: Openness to receiving and providing constructive feedback on content and creative approaches to ensure alignment with brand messaging and strategic objectives.
• Knowledge Sharing: Contributing to a team environment where best practices in social media, content creation, and digital communication are shared and adopted.
• Agile Project Execution: Working efficiently to meet tight deadlines, often requiring rapid content creation and deployment in response to events or emerging trends.

📝 Enhancement Note: Candidates should demonstrate a collaborative spirit and an ability to work effectively within a large, mission-driven organization. Understanding how their role contributes to the overall patient experience and community engagement will resonate well.

⚡ Challenges & Growth Opportunities

Challenges:

• Fast-Paced Environment: The need to capture and create content "the same day" for events and dynamic situations can be demanding and requires exceptional time management and quick thinking.
• Balancing Hybrid Work: Managing on-site presence across multiple locations while also working remotely requires strong organizational skills and self-discipline.
• Stakeholder Management: Effectively coordinating with diverse internal stakeholders, each with potentially different communication needs and priorities.
• Staying Current: Continuously monitoring and adapting to the rapidly evolving landscape of social media platforms, trends, and algorithms.
• Brand Consistency: Ensuring all content, from videos to graphics and copy, adheres strictly to Jackson Health System's brand guidelines across multiple platforms.

Learning & Development Opportunities:

• Advanced Social Media Tactics: Opportunities to learn about emerging social media strategies, analytics, and platform-specific growth hacks.
• Professional Development: Access to training on advanced video editing techniques, graphic design software, and digital marketing best practices.
• Healthcare Communications: Gaining specialized knowledge in communicating complex health information effectively to diverse audiences.
• Portfolio Expansion: Building a robust portfolio with high-quality work that showcases expertise in various digital content formats and campaigns.
• Networking: Connecting with professionals across a large healthcare system, offering broad networking and potential career advancement opportunities.

📝 Enhancement Note: Candidates should highlight their ability to thrive in a dynamic, deadline-driven environment and their proactive approach to skill development. Understanding how to overcome these challenges will be key to success in the role and for career progression.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for creating a social media video from concept to completion, especially when working under a tight deadline." (Focus on workflow, tools, and decision-making.)
• "How do you stay updated on the latest social media trends, and how would you determine which trends are appropriate for a healthcare system like Jackson Health?" (Assess research skills and strategic judgment.)
• "Walk us through a piece of content in your portfolio that you are particularly proud of. What was the objective, your role, the process, and the outcome?" (Demonstrate process, creativity, and impact.)
• "How would you approach capturing content at a busy hospital event while ensuring patient privacy and professionalism?" (Test situational awareness and ethical considerations.)
• "How do you ensure brand consistency across different social media platforms and content types?" (Highlight attention to detail and brand adherence.)

Company & Culture Questions:

• "What do you know about Jackson Health System and its mission?" (Showcase research and alignment with values.)
• "Describe your experience working in a hybrid environment. How do you manage your time and stay connected with your team?" (Assess self-management and communication.)
• "Can you share an example of a time you had to collaborate with stakeholders from different departments with competing priorities?" (Evaluate collaboration and conflict resolution skills.)
• "How do you handle feedback or constructive criticism on your creative work?" (Gauge receptiveness to feedback and growth mindset.)

Portfolio Presentation Strategy:

• Storytelling: For each piece in your portfolio, tell a story: the problem/objective, your creative process, the tools used, the challenges overcome, and the results or impact.
• Visual Clarity: Ensure your portfolio is well-organized, visually appealing, and easy to navigate. Use clear headings and descriptions for each item.
• Focus on Relevance: Prioritize examples that best showcase your skills in filming, editing, graphic design, and copywriting for social media, especially those that align with professional or healthcare contexts.
• Conciseness: Be prepared to present your key pieces efficiently, focusing on the most impactful aspects.
• Technical Demonstration: If asked, be ready to briefly demonstrate your proficiency with key software or editing techniques.

📝 Enhancement Note: Candidates should prepare specific examples that demonstrate their ability to execute creatively and operationally. Understanding Jackson Health's mission and values will be crucial for tailoring responses and showcasing cultural fit. The portfolio is the most critical component; practice presenting it smoothly and articulating the strategic thinking behind each piece.

📌 Application Steps

To apply for this Communication Specialist - Social Media Content Designer position:

• Submit your application through the Jackson Health careers portal.
• Portfolio Customization: Curate your digital portfolio to prominently feature your strongest work in social media video creation, editing, graphic design, and copywriting. Ensure it's easily accessible (e.g., via a link in your resume or application).
• Resume Optimization: Tailor your resume to highlight keywords from the job description, such as "social media content creation," "video editing," "graphic design," "Adobe Suite," "Capcut," "brand guidelines," and "stakeholder collaboration." Quantify achievements where possible.
• Interview Preparation: Practice answering common interview questions related to content creation processes, social media trends, handling deadlines, and stakeholder management. Prepare to discuss specific examples from your experience.
• Company Research: Thoroughly research Jackson Health System's mission, values, recent campaigns, and social media presence to better understand their communication style and audience.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.