Brand Marketing Designer (all genders)

📍 Job Overview

Job Title: Brand Marketing Designer (all genders)

Company: Lingoda

Location: Remote - Germany

Job Type: Full Time

Category: Marketing & Design Operations

Date Posted: 2026-03-13

Experience Level: Mid-Level (2-5 years)

Remote Status: Fully Remote

🚀 Role Summary

• This role is crucial for the Demand Generation department, focusing on creating compelling visual assets that support marketing initiatives and drive business growth.

• The Brand Marketing Designer will be responsible for translating marketing strategies into high-impact creative concepts and designs across various digital and print mediums.

• A key aspect involves collaborating closely with marketing stakeholders to leverage performance data for design optimization, directly influencing campaign effectiveness and conversion rates.

• This position requires a strong understanding of brand consistency and visual identity, ensuring all creative outputs align with Lingoda's established guidelines and contribute to a cohesive brand narrative.

📝 Enhancement Note: This role, while primarily a design position, has significant operational implications within the Demand Generation team. The emphasis on performance optimization and collaboration with marketing stakeholders positions it as a hybrid creative-operations role, requiring a data-informed approach to design execution. The "all genders" designation reflects a commitment to diversity and inclusion.

📈 Primary Responsibilities

• Creative Concept Development: Collaborate with Copywriters and the Head of Creative to conceptualize and develop innovative visual ideas for marketing campaigns, product launches, and overarching brand initiatives.

• Digital & Print Design Execution: Produce high-quality, pixel-perfect designs for a wide range of marketing materials, including social media graphics, email campaign visuals, landing page elements, flyers, brochures, and other promotional assets, ensuring strict adherence to brand guidelines.

• Brand Identity Management: Actively maintain and evolve Lingoda's visual identity, ensuring consistency and impact across all marketing channels, touchpoints, and collateral.

• Performance-Driven Design Optimization: Analyze performance data, analytics, and insights provided by marketing teams to iteratively refine existing designs and inform future creative strategies, with the goal of enhancing user engagement and conversion rates.

• Cross-Functional Collaboration: Partner effectively with Marketing, Product, and Content Teams to ensure cohesive storytelling, consistent messaging, and integrated campaign execution across all platforms.

• Design Asset Management: Systematically organize, manage, and update all design assets, templates, and brand resources, ensuring they are easily accessible and maintained for efficient use by the wider team.

📝 Enhancement Note: The responsibilities highlight a blend of creative execution and strategic input, particularly in performance optimization. This suggests the need for a designer who is not only artistically skilled but also data-literate and business-minded, capable of understanding how design impacts key marketing metrics like engagement and conversion.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Visual Communications, Marketing, or a related field is typically expected for mid-level design roles. Equivalent practical experience will also be strongly considered.

Experience: 3+ years of experience in brand or marketing design, with a preference for candidates who have worked in fast-paced environments or agency settings. Demonstrated experience in creating assets for both digital and print mediums is essential.

Required Skills:

• Proficiency in staple design tools: Adobe Photoshop, Adobe Illustrator, Adobe InDesign.

• Expertise in presentation software: Microsoft PowerPoint, Apple Keynote.

• Strong command of collaborative design platforms: Figma.

• Proven ability to develop innovative creative concepts for marketing campaigns.

• Experience in designing for both print and digital mediums.

• Excellent verbal and written communication skills, with the ability to articulate design rationale clearly.

• Strong analytical skills and a customer-centric approach to design problem-solving.

• Adaptability and comfort working with ambiguity, taking initiative to create from scratch.

Preferred Skills:

• Experience with motion graphics and video editing software: Adobe Premiere Pro, Adobe After Effects.

• Understanding of performance metrics and A/B testing principles in relation to design.

• Experience in the EdTech or B2C/B2B service industry.

📝 Enhancement Note: The "staple tools" and "bonus points" clearly indicate a hierarchy of required and preferred software. The emphasis on ambiguity and creating from nothing suggests a need for proactive, self-starting individuals who are comfortable with open-ended creative briefs.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Creative Concept Showcase: A section of the portfolio dedicated to illustrating the creative process from initial concept to final design for key marketing campaigns.

• Performance-Driven Design Examples: Case studies demonstrating how design choices led to measurable improvements in engagement, conversion rates, or other key marketing KPIs.

• Brand Consistency Examples: Visual evidence of maintaining and evolving brand identity across diverse marketing collateral, showcasing a strong understanding of brand guidelines.

• Digital & Print Versatility: A diverse range of projects highlighting proficiency in both digital (social media, email, web) and print (flyers, brochures) design applications.

Process Documentation:

• Workflow Design: Examples of how you approach campaign design from brief to execution, including collaboration with copywriters and marketing teams.

• Optimization Process: Documentation of how you use data and analytics to iterate on designs and improve campaign performance.

• Asset Management Approach: A brief explanation of how you organize and manage design files and templates for team accessibility.

📝 Enhancement Note: While not explicitly stated as "portfolio requirements," the "Your tasks" and "You bring to Lingoda" sections heavily imply what a successful portfolio should contain. The emphasis on performance optimization and cross-functional collaboration means a portfolio that tells a story of process and impact will be highly valued.

💵 Compensation & Benefits

Salary Range: Based on the mid-level experience (2-5 years), the remote nature within Germany, and the company's positioning in the EdTech sector, an estimated annual gross salary range for a Brand Marketing Designer in Germany would typically fall between €45,000 and €60,000. This can vary based on specific experience, skills, and negotiation.

Benefits:

• Free Access to Lingoda Language Classes: An exceptional benefit for continuous learning and personal development.

• Mental Health Programs: Support for employee well-being, reflecting a commitment to holistic employee care.

• Corporate Benefits: Access to a range of discounts and perks negotiated by the company.

• Pension Funds: Contributions towards long-term financial security.

• 30 Vacation Days: Generous paid time off, promoting work-life balance.

• Flexible Working Hours: Autonomy in managing work schedule to accommodate personal needs and optimize productivity.

• Team Building Events: Opportunities for social connection and strengthening team cohesion.

• Modern Hardware: Provision of necessary equipment for effective remote work.

• Onboarding Process: A well-structured and exciting onboarding program designed for success.

Working Hours: This is a Full-Time position. While flexible working hours are offered, the role likely requires approximately 40 hours per week, with the expectation of meeting campaign deadlines and collaborating effectively with a global team.

📝 Enhancement Note: The salary range is an estimate based on industry benchmarks for a mid-level designer in Germany. The specific benefits listed are directly from the job description and are presented as a comprehensive package. The "n/a for freelancers" note for hardware implies this role is a direct hire employee position.

🎯 Team & Company Context

🏢 Company Culture

Industry: Education Technology (EdTech), with a focus on language learning. Lingoda operates within a growing global market driven by the need for skilled talent and cross-cultural communication.

Company Size: Lingoda is a rapidly growing company. While not specified, its description of "over 800,000 classes a year" and "2,400 qualified teachers" suggests a significant operational scale, likely placing it in the mid-to-large company category (e.g., 200-1000+ employees). This size indicates structured processes and ample opportunities for collaboration.

Founded: 12 years ago. This indicates a company with established operations and a proven business model, yet still retaining a growth-oriented mindset.

Team Structure:

• Demand Generation Department: The Brand Marketing Designer reports into this department, likely comprising specialists in content, performance marketing, and creative services.

• Reporting Hierarchy: The role reports to Adrian Evans. The structure is likely collaborative, with designers working closely with copywriters and marketing managers.

• Cross-Functional Collaboration: The designer will frequently engage with Marketing, Product, and Content Teams, requiring strong communication and integration skills to ensure cohesive brand messaging and campaign execution.

Methodology:

• Data-Driven Design: A core methodology is the use of performance data and analytics to inform and optimize design decisions, ensuring creative efforts are aligned with business objectives.

• Agile Marketing Principles: The mention of a "fast-paced" environment and "concept development" suggests an agile approach to campaign creation and iteration.

• Brand-Centric Approach: Strong emphasis on maintaining and evolving a consistent visual identity across all touchpoints.

Company Website: https://lingoda.com

📝 Enhancement Note: The company's mission ("empower global talent with the language, cultural, and technical skills") and values ("bravery, curiosity, growth, insight turns into actions, igniting positive change") provide context for the type of culture and employee mindset Lingoda seeks. The EdTech industry context is important for understanding the company's market position and user base.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level Brand Marketing Designer. It involves executing creative strategies and contributing to campaign success through design, with a growing responsibility for performance optimization and brand consistency. This level signifies a transition from purely task-based execution to contributing strategically to marketing objectives.

Reporting Structure: The designer reports to Adrian Evans within the Demand Generation department. This suggests a clear line of managerial support and guidance, with opportunities to learn from senior creative and marketing leaders. The close collaboration with other departments also offers exposure to different functional areas.

Operations Impact: The Brand Marketing Designer's impact is directly tied to the effectiveness of Lingoda's marketing efforts. By creating visually engaging and data-informed designs, this role contributes to:

• Brand Awareness & Perception: Shaping how potential students perceive Lingoda.

• Lead Generation: Driving engagement and conversions through compelling campaign assets.

• Customer Acquisition: Supporting B2C and B2B sales funnels with effective marketing materials.

• Brand Consistency: Reinforcing a professional and cohesive brand image across all platforms.

Growth Opportunities:

• Specialization: Potential to deepen expertise in specific design areas (e.g., motion graphics, UI/UX for marketing assets, campaign-specific design).

• Leadership: Progression to Senior Brand Marketing Designer, Creative Lead, or Art Director roles, managing projects or teams.

• Cross-functional Moves: Opportunities to move into broader marketing roles (e.g., Digital Marketing Specialist, Campaign Manager) by leveraging their understanding of marketing performance and strategy.

• Skill Development: Continuous learning through access to free language classes, potential for training in advanced design tools (Premiere, After Effects), and exposure to performance analytics.

📝 Enhancement Note: The growth opportunities are inferred from the typical career paths for designers in marketing departments of growing tech companies. The role's placement within Demand Generation provides a strong foundation for understanding marketing operations and strategy.

🌐 Work Environment

Office Type: While the position is fully remote, Lingoda has a physical office located in the heart of Berlin. This offers flexibility for those who prefer remote work while still providing an option for in-office collaboration or a change of scenery if desired (though not explicitly stated as an option for this role, it’s part of the company's offering).

Office Location(s): The primary office is located at Zimmerstr. 69, Berlin, 10117, Germany. Being in the heart of Berlin suggests a vibrant and accessible urban location.

Workspace Context:

• Remote-First Culture: The role is designed for remote work, implying a well-established infrastructure and culture to support distributed teams. This includes reliance on digital collaboration tools and clear communication protocols.

• Technology & Tools: Employees are provided with modern hardware necessary for their work, ensuring they have the right tools for design and collaboration.

• Team Interaction: Despite being remote, Lingoda fosters team spirit through company events, team-building budgets, and accessible leaders, encouraging interaction and connection.

Work Schedule: Flexible working hours are a key benefit, allowing employees to structure their workday around peak productivity times and personal commitments, while still ensuring alignment with team needs and project deadlines.

📝 Enhancement Note: The remote-first aspect is critical, and the mention of a Berlin office provides context about the company's physical presence and potential for hybrid arrangements in other roles or future possibilities. The emphasis on flexible hours is a significant perk for work-life balance.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Application & Portfolio Review: Candidates submit their application along with a portfolio. The hiring team will review this to assess creative skills, experience, and alignment with brand requirements.

• Screening Call: A brief call with a recruiter or hiring manager to discuss experience, motivation, and cultural fit. This is an opportunity to ask initial questions about the role and company.

• Design Challenge/Portfolio Presentation: Candidates may be asked to complete a small design task or present a selection of their portfolio pieces, explaining their creative process, design rationale, and how they’ve used data to inform their work. This assesses problem-solving skills and communication.

• Team/Manager Interviews: Interviews with Adrian Evans and potentially other members of the Demand Generation or Creative team to assess technical skills, collaborative abilities, and cultural alignment.

• Final Interview/Offer: A final discussion to confirm fit and extend an offer.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that best represent your skills in brand and marketing design, with a focus on campaigns that show impact.

• Showcase Process: For each project, clearly outline the brief, your creative process, the tools used, your specific contributions, and the final outcome.

• Quantify Impact: Wherever possible, include data or metrics that demonstrate the success of your designs (e.g., increased click-through rates, improved engagement, successful campaign launch).

• Highlight Brand Consistency: Include examples that clearly show your ability to adhere to and evolve brand guidelines effectively across different platforms.

• Prepare to Discuss: Be ready to articulate your design choices, explain how you handled ambiguity, and discuss your experience with performance optimization.

Challenge Preparation:

• Understand the Brand: Thoroughly research Lingoda’s current marketing, brand identity, and target audience.

• Practice Brief Interpretation: If given a design challenge, focus on understanding the core objective and target audience before jumping into design.

• Simulate Presentation: Practice presenting your work concisely, focusing on key messages and visual storytelling. Be prepared to answer questions about your rationale and process.

📝 Enhancement Note: The interview process is inferred based on standard practices for creative roles in tech companies. The emphasis on performance optimization and data-informed design means candidates should be prepared to discuss not just aesthetics, but also the strategic impact of their work.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Photoshop, Illustrator, InDesign are essential for creating and editing a wide range of visual assets.

• Figma: Crucial for collaborative design, prototyping, and creating UI elements for digital marketing.

• Presentation Software: PowerPoint and Keynote are required for developing pitch decks, internal presentations, and asset mockups.

Analytics & Reporting:

CRM & Automation:

• Awareness of how design assets are used within CRM or marketing automation platforms (e.g., for email campaigns) is advantageous, though direct experience with these systems is not listed as a requirement.

📝 Enhancement Note: The listed tools are explicitly mentioned in the job description. The emphasis on performance optimization suggests that while the designer may not directly manage analytics tools, they must be able to interpret data provided by marketing teams.

👥 Team Culture & Values

Operations Values:

• Bravery & Curiosity: Encouraged to take creative risks, explore new ideas, and challenge the status quo in design.

• Growth Mindset: A commitment to continuous learning, both in design skills and language acquisition, with an emphasis on personal and professional development.

• Insight into Action: The ability to translate data-driven insights and strategic thinking into tangible, effective design solutions.

• Igniting Positive Change: Contributing to Lingoda's mission of transforming lives through education through impactful creative work.

• Inclusivity: A commitment to diversity and equal opportunity, as reflected in the "all genders" designation and broader company policy.

Collaboration Style:

• Cross-Functional Integration: A collaborative approach is essential, working closely with copywriters, marketing managers, and product teams to ensure cohesive messaging and campaign execution.

• Feedback Exchange: An open environment where feedback is welcomed and used for iterative improvement of designs.

• Shared Vision: Working towards common goals within the Demand Generation department and the broader company mission.

📝 Enhancement Note: The values are directly extracted from the company description and are crucial for understanding the desired cultural fit. The emphasis on "insight into actions" and "igniting positive change" highlights a desire for proactive and results-oriented employees.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Data: Effectively integrating performance data and marketing objectives with creative vision to produce designs that are both aesthetically pleasing and high-performing.

• Managing Ambiguity: Thriving in a dynamic environment where creative briefs may be open-ended, requiring proactive problem-solving and self-direction.

• Maintaining Brand Consistency at Scale: Ensuring visual coherence across a growing range of marketing materials and channels as the company expands.

• Remote Collaboration: Effectively communicating and collaborating with a distributed team across different time zones, leveraging digital tools to their fullest.

Learning & Development Opportunities:

• Skill Enhancement: Opportunities to learn advanced software like Premiere Pro and After Effects, and to deepen understanding of performance analytics in design.

• Language Acquisition: Free access to Lingoda's language classes provides a unique opportunity for personal and professional development in language skills.

• Industry Exposure: Gaining experience in the EdTech sector and working on diverse B2C and B2B marketing campaigns.

• Career Progression: Potential to move into senior design roles, art direction, or broader marketing positions within a growing company.

📝 Enhancement Note: The challenges are derived from the role's responsibilities and the company's described environment. The growth opportunities are a combination of explicitly stated benefits and inferred career paths within a growing organization.

💡 Interview Preparation

Strategy Questions:

• "Describe a marketing campaign where your design significantly impacted performance metrics. What was your process, and what were the results?" (Focus on data, process, and impact)

• "How do you approach developing creative concepts for a new product launch or campaign when given a broad brief?" (Highlight creativity, process, and handling ambiguity)

• "Walk us through how you ensure brand consistency across diverse digital and print materials for a growing company." (Demonstrate understanding of brand guidelines and scalability)

Company & Culture Questions:

• "What excites you about Lingoda's mission and our approach to language learning?" (Research the mission and values)

• "How do you embody Lingoda's values of bravery, curiosity, and growth in your work?" (Provide specific examples)

Portfolio Presentation Strategy:

• Storytelling: Frame your portfolio projects as stories, detailing the problem, your solution (design process), and the outcome (impact/results).

• Data Visualization: Clearly present any metrics or performance data associated with your designs. Use simple charts or graphs if appropriate.

• Conciseness: Be prepared to present your key projects within a set timeframe, highlighting the most relevant aspects for the role.

• Tool Proficiency: Be ready to discuss your experience with the required and preferred software, and how you leverage them effectively.

📝 Enhancement Note: These questions are tailored to assess the specific requirements of the role, including creative skills, data-driven decision-making, collaboration, and cultural fit, based on the job description.

📌 Application Steps

To apply for this Brand Marketing Designer position:

• Submit your application directly via the provided link or Lingoda's website to ensure GDPR compliance.

• Portfolio Customization: Curate your portfolio to prominently feature 3-5 of your strongest brand and marketing design projects, emphasizing those where your creative input directly influenced campaign performance or brand consistency.

• Resume Optimization: Tailor your resume to highlight your 3+ years of experience in brand/marketing design, proficiency in Adobe Creative Suite, Figma, and presentation tools, and any experience with performance optimization or fast-paced environments. Use keywords from the job description.

• Interview Preparation: Practice articulating your design process, creative rationale, and how you use data to inform your work. Prepare specific examples to showcase your ability to handle ambiguity and collaborate effectively.

• Company Research: Thoroughly research Lingoda’s brand, mission, target audience, and recent marketing campaigns to demonstrate your understanding and enthusiasm during interviews.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions tailored for a Brand Marketing Designer role within a Demand Generation context. All details should be verified directly with Lingoda before making application decisions.