Brand Designer (Remote)

📍 Job Overview

Job Title: Brand Designer (Remote)

Company: A5 Labs

Location: San Jose, California, United States

Job Type: CONTRACTOR

Category: Marketing & Design Operations

Date Posted: December 13, 2025

Experience Level: Mid-Level (2-5 years)

Remote Status: Fully Remote

🚀 Role Summary

• This role focuses on developing and maintaining the visual identity for prominent brands within the poker and gaming industry, specifically World Poker Tour (WPT) and its associated sub-brands like WPT Global and ClubWPT Gold.

• The Brand Designer will be instrumental in creating and enforcing brand guidelines, ensuring visual consistency across diverse marketing, product, and event initiatives.

• A key aspect involves adapting brand visuals for various international markets and cultural contexts, requiring a strategic approach to global brand representation.

• The position leverages modern creative workflows, including the integration of AI tools, to enhance efficiency and drive visual innovation within the marketing design team.

📝 Enhancement Note: While the job title is "Brand Designer," the responsibilities heavily lean into a strategic and operational aspect of brand management, particularly concerning consistency, documentation, and adaptation across diverse platforms and regions. This suggests a need for operational rigor in creative execution.

📈 Primary Responsibilities

• Develop, document, and maintain comprehensive brand guidelines for WPT, WPT Global, ClubWPT Gold, and all other related sub-brands, ensuring consistent application across all touchpoints.

• Design and create a wide array of visual assets, including templates, brand patterns, logos, sub-identities, and marketing collateral for digital and print media.

• Spearhead the branding for major WPT events, such as the WPT World Championship and WPT Voyages, by developing unique themes, color palettes, and visual patterns for each event.

• Create corporate and internal brand materials, such as presentations, pitch decks, and business cards, to support business development and internal communications.

• Strategically adapt brand visuals and messaging to resonate with local markets and diverse cultural contexts across LATAM, Asia, Europe, and North America.

• Collaborate closely with marketing, product, and design teams to ensure brand direction is seamlessly integrated into all campaigns and initiatives.

• Manage and maintain an organized and accessible brand library and documentation repository for all internal teams.

📝 Enhancement Note: The emphasis on event branding for specific high-profile events like the WPT World Championship and WPT Voyages indicates a need for project management skills within the design execution. The responsibility for adapting visuals for local markets points towards a need for understanding international marketing operations and localization strategies.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Visual Communications, Marketing, or a related field is typically expected for this level of responsibility in brand design.

Experience: 2-5 years of proven experience in brand design, graphic design, or a similar creative role, with a preference for experience within the gaming, entertainment, or sports industries.

Required Skills:

• Proven experience as a Brand Designer or Graphic Designer, with a strong portfolio showcasing brand development and execution.

• High proficiency in design software, including Figma, Adobe Illustrator, and Adobe Photoshop.

• Demonstrated experience in developing and maintaining brand systems, visual identities, and comprehensive brand guidelines (brandbooks).

• Solid understanding of fundamental design principles: composition, typography, color theory, and layout.

• Ability to create adaptable and culturally relevant brand visuals for diverse international markets.

• Meticulous attention to detail and a strong commitment to maintaining brand consistency and quality.

Preferred Skills:

• Experience with AI tools such as Leonardo AI, Midjourney, or Freepik for creative workflow acceleration.

• Familiarity with motion graphics or 3D design concepts.

• Experience in digital marketing asset creation and social media graphics.

• Understanding of internationalization and localization best practices in design.

• Experience in designing for live events and promotional campaigns.

📝 Enhancement Note: The mention of AI tools integration suggests a forward-thinking approach to design operations. Proficiency in Figma is particularly highlighted, indicating its central role in the team's collaborative design workflow. The preference for industry experience points to the importance of understanding the specific nuances of branding within the poker and gaming sectors.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 2-3 comprehensive brand identity projects, detailing the development process from concept to final execution.

• Include examples of brand guidelines or brandbooks created, illustrating the structure, detail, and clarity of documentation.

• Demonstrate the creation of adaptable visual assets for various media (digital, print) and target audiences.

• Highlight projects where brand visuals were adapted for different markets or cultural contexts, explaining the strategic rationale.

Process Documentation:

• Candidates are expected to articulate their process for developing and maintaining brand standards, including version control and update procedures.

• The ability to explain workflow optimization, especially with the integration of AI tools, will be a significant advantage.

• Documentation of how brand consistency is ensured across cross-functional teams and diverse campaigns should be evident.

📝 Enhancement Note: For this role, the portfolio is crucial for demonstrating not just creative output but also the strategic and operational thinking behind brand consistency and global adaptation. A strong portfolio will clearly articulate the "how" and "why" behind design decisions, particularly in relation to brand strategy and market responsiveness.

💵 Compensation & Benefits

Salary Range: As a contractor role based in the US (San Jose, California) and remote, the estimated annual salary range for a Brand Designer with 2-5 years of experience would typically fall between $70,000 - $100,000 USD. This range is an estimate based on industry benchmarks for design professionals in the tech/entertainment sector and regional cost of living.

Benefits:

• Opportunity to work with cutting-edge AI tools and modern creative processes.

• Creative freedom and significant impact on the visual identity of iconic brands.

• Collaboration with a dynamic international team of designers, marketers, and 3D/motion specialists.

• Flexible remote setup, offering work-life balance and autonomy.

• Potential for ongoing contract work and involvement in unique projects within a growing industry.

Working Hours: The role is expected to require approximately 40 hours per week, aligning with standard full-time work expectations. Given the remote, international team structure, flexibility around core working hours may be possible, but consistent availability for collaboration and project delivery is essential.

📝 Enhancement Note: As this is a contractor position, standard benefits like health insurance, retirement plans, and paid time off are typically not included and would need to be managed by the individual. The salary range is an estimation and not a guarantee, as it can vary based on specific skills, experience, and negotiation.

🎯 Team & Company Context

🏢 Company Culture

Industry: Poker and Gaming Industry, with a focus on innovative product development and global event management.

Company Size: A5 Labs operates as an international company with a significant global presence, indicating a medium to large organizational structure with distinct departments and specialized teams.

Founded: The founding date is not specified, but the company's portfolio includes established brands like World Poker Tour, suggesting a history of growth and market presence.

Team Structure:

• The role sits within the Marketing Design Team, which collaborates with broader marketing, product development, and potentially event management departments.

• The team structure likely includes specialists in various design disciplines (digital, print, motion, 3D) and may involve project managers overseeing creative workflows.

Methodology:

• The team actively integrates AI tools into their creative workflow to enhance production speed and explore new visual frontiers.

• A focus on maintaining brand consistency and evolving visual identities across diverse platforms and markets is central to their operational methodology.

• Emphasis on collaboration, creative initiative, and leveraging modern creative processes is a hallmark of their approach.

Company Website: https://a5labs.co/

📝 Enhancement Note: The company's focus on innovation and integration of AI tools suggests a culture that embraces technological advancement and efficient operational practices within design. The global nature of their brands implies a need for culturally sensitive and adaptable operational strategies in marketing and design.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a mid-level within the design operations spectrum, requiring solid foundational skills and the ability to work independently on complex projects. It offers a pathway to senior design roles or specialized brand management positions within the company.

Reporting Structure: The Brand Designer will report to a Marketing Design Lead or Manager, who oversees the creative output and strategic direction of the design team. Collaboration will extend across various departments, including marketing, product, and event management.

Operations Impact: The Brand Designer's work directly impacts the perception, consistency, and global reach of A5 Labs' brands. Effective brand management by this role is crucial for marketing campaign success, product adoption, and the overall strength of the World Poker Tour brand in international markets.

Growth Opportunities:

• Deepen expertise in brand strategy and global brand management within a dynamic entertainment sector.

• Develop advanced skills in AI-assisted design workflows and modern creative technology.

• Gain experience in managing branding for large-scale international events and diverse product lines.

• Potential to move into senior design roles, art direction, or brand management positions within A5 Labs or its portfolio companies.

📝 Enhancement Note: The contractor nature of the role may influence the direct career progression path within A5 Labs, but the experience gained in managing global brands and integrating advanced tools is highly transferable and valuable for future roles in design operations or brand strategy.

🌐 Work Environment

Office Type: Fully Remote. This offers significant flexibility and autonomy in managing one's workspace.

Office Location(s): While the role is remote, the primary derived location is San Jose, California, suggesting a US-based team or operational hub. The company operates internationally, so team members may be distributed globally.

Workspace Context:

• A remote work environment requires strong self-discipline, effective time management, and robust communication skills to maintain collaboration with a distributed team.

• Access to modern design software and potentially company-provided licenses for AI tools will be essential.

• Opportunities for interaction will primarily be through digital communication channels (e.g., Slack, Zoom, email) and collaborative design platforms.

Work Schedule: Approximately 40 hours per week. While remote, adherence to project deadlines and availability for scheduled meetings across different time zones will be crucial for seamless operations within the international team.

📝 Enhancement Note: The remote nature necessitates a proactive approach to communication and collaboration. Candidates should be comfortable working independently and leveraging digital tools to stay connected and contribute effectively to team projects and operational workflows.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess foundational skills and relevant experience.

• Portfolio Review: A dedicated session to walk through selected projects, discussing design rationale, process, and impact. Be prepared to articulate your role in each project, especially regarding brand consistency and market adaptation.

• Skills Assessment: Potential for a design challenge or a discussion focused on problem-solving, brand strategy, and workflow efficiency, possibly involving AI tools.

• Team/Hiring Manager Interview: Discussion on cultural fit, collaboration style, and alignment with A5 Labs' operational values and creative processes.

Portfolio Review Tips:

• Curate Strategically: Select projects that best demonstrate your ability to develop and maintain brand identity, create adaptable assets, and handle event branding. Prioritize quality and relevance over quantity.

• Showcase Process: For each project, clearly explain your thought process, the challenges faced, the solutions implemented, and the impact of your design decisions, especially concerning brand consistency and market adaptation.

• Highlight AI Integration: If possible, include examples or discuss how you've used AI tools to enhance your creative workflow, demonstrating efficiency and innovation.

• Quantify Impact: Where possible, use metrics or specific outcomes to illustrate the success of your branding efforts.

• Tailor to A5 Labs: Emphasize projects that align with the gaming, entertainment, or sports industries, and showcase your understanding of global branding nuances.

Challenge Preparation:

• Be ready to discuss how you would approach developing or refining brand guidelines for a new initiative or sub-brand.

• Prepare to articulate your strategy for ensuring brand consistency across multiple digital and physical touchpoints.

• Consider how you would adapt a core brand identity for different cultural contexts, providing specific examples.

• Familiarize yourself with the A5 Labs brands (WPT, WPT Global, ClubWPT Gold) to understand their existing visual language.

📝 Enhancement Note: The emphasis on AI tools and global market adaptation means interviewers will likely probe into your process for leveraging technology to streamline creative operations and your strategic approach to international design.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for collaborative design, prototyping, and creating design systems. Expect to use it extensively for asset creation and brand guideline documentation.

• Adobe Illustrator: Critical for vector graphics, logo design, and creating scalable brand assets.

• Adobe Photoshop: Necessary for image editing, manipulation, and creating raster-based visual assets.

Analytics & Reporting:

CRM & Automation:

• Not directly applicable to this design role, but an understanding of how design assets are managed and distributed within marketing or project management systems would be advantageous.

📝 Enhancement Note: The explicit mention of Figma, Illustrator, and Photoshop, alongside AI tools, forms the core of the expected technical proficiency. Proficiency in these tools is paramount for executing design operations efficiently and effectively.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: A strong emphasis on generating fresh visual ideas and embracing new technologies like AI to push creative boundaries.

• Brand Consistency: A core operational value, ensuring unified brand representation across all platforms and markets.

• Collaboration: Working effectively within a dynamic international team, fostering open communication and knowledge sharing.

• Initiative & Autonomy: Valuing proactive contributions, independent problem-solving, and taking ownership of projects.

• Global Perspective: An appreciation for diverse cultures and markets, reflected in adaptable and sensitive design execution.

Collaboration Style:

• The team likely operates with a blend of asynchronous communication (e.g., Slack, email) for global coordination and synchronous meetings (e.g., Zoom) for focused discussions and brainstorming.

• Expect a culture that encourages feedback exchange and iterative design processes to ensure alignment and quality.

• Cross-functional collaboration will be key, requiring clear communication with marketing, product, and event teams to translate strategic goals into visual assets.

📝 Enhancement Note: The company's values suggest a culture that is both creatively driven and operationally organized, with a strong emphasis on global reach and technological integration. Candidates who thrive in autonomous, collaborative environments and are eager to experiment with new tools will likely fit well.

⚡ Challenges & Growth Opportunities

Challenges:

• Maintaining brand consistency across numerous sub-brands, diverse markets, and varying campaign types requires meticulous operational oversight.

• Adapting visual identity for distinct cultural nuances while staying true to the core brand essence can be complex.

• Integrating AI tools effectively into an existing creative workflow requires experimentation and adaptability.

Learning & Development Opportunities:

• Gain significant experience in global brand management and international marketing operations.

• Become proficient in leveraging cutting-edge AI design tools and modern creative workflows.

• Develop specialized skills in event branding for high-profile international tournaments.

• Expand understanding of the poker and gaming industry's visual language and marketing strategies.

📝 Enhancement Note: The challenges highlight the need for an operations-minded designer who can balance creative output with strategic brand management and efficient workflow execution. The growth opportunities point to a role that can significantly enhance a designer's career trajectory in specialized areas.

💡 Interview Preparation

Strategy Questions:

• "How would you approach developing a comprehensive brand guideline for a new gaming product launch, considering its global target audience?" (Focus on process, documentation, and cultural adaptation.)

• "Describe a time you had to enforce brand consistency across multiple projects or teams. What methods did you use?" (Highlight operational strategies and communication skills.)

• "How do you integrate AI tools into your design workflow to improve efficiency without compromising creative quality?" (Be prepared to discuss specific tools and your process.)

Company & Culture Questions:

• "What do you know about World Poker Tour and its brand presence?" (Demonstrate research and understanding of the industry.)

• "How do you stay updated on design trends, especially those relevant to the gaming and entertainment industries?" (Showcase continuous learning.)

Portfolio Presentation Strategy:

• Narrative Structure: For each selected project, tell a story: the problem, your approach, the solution, and the outcome. Emphasize your role and the operational aspects of your design process.

• Visual Clarity: Ensure your portfolio is well-organized, visually appealing, and easy to navigate. Use high-quality mockups.

• Highlight Adaptability: Specifically point out examples where your designs were adapted for different markets or media, explaining the strategic reasoning.

• Discuss AI Integration: Be ready to discuss any AI tools used, explaining how they assisted in your workflow and contributed to the final output.

• Focus on Impact: Quantify results where possible, or clearly articulate the strategic value of your design decisions for the brand.

📝 Enhancement Note: Prepare to discuss specific design tools and processes, especially Figma and AI integration. Demonstrating an understanding of brand operations, global marketing nuances, and efficient creative workflows will be key to impressing the hiring team.

📌 Application Steps

To apply for this operations-focused design position:

• Submit your resume and a link to your online portfolio through the A5 Labs Freshteam portal.

• Portfolio Customization: Ensure your portfolio prominently features brand identity projects, especially those demonstrating international adaptation and event branding. Highlight your use of Figma and any AI tools.

• Resume Optimization: Tailor your resume to emphasize relevant experience in brand design, visual identity development, and working with global brands. Use keywords from the job description.

• Interview Preparation: Practice articulating your design process, especially how you ensure brand consistency and adapt visuals for different markets. Prepare to discuss your experience with AI tools and your approach to remote collaboration.

• Company Research: Familiarize yourself with World Poker Tour, WPT Global, and ClubWPT Gold. Understand their current brand presence and consider areas for visual enhancement or strategic alignment.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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