Brand Designer H/F

📍 Job Overview

Job Title: Brand Designer H/F

Company: NEXTON

Location: Paris, Île-de-France, France

Job Type: Temps complet (Full-time)

Category: Brand Design / Graphic Design / Art Direction

Date Posted: 2026-04-23

Experience Level: Mid-Level (2-5 years)

Remote Status: On-site

🚀 Role Summary

• Drive the visual identity and brand consistency for major media clients through expert design execution.

• Contribute to the evolution and adherence of graphic charters across diverse media platforms, ensuring brand integrity.

• Develop high-impact creative assets for communication campaigns, social media, and strategic presentations.

• Collaborate closely with Art Directors and Motion Designers to achieve a cohesive 360° visual experience.

• Conduct market analysis and stay abreast of graphic and technological trends to propose innovative design concepts.

📝 Enhancement Note: This role is positioned within a consulting/ESN (Entreprise de Services du Numérique) firm, NEXTON, which places the Brand Designer on-site with a prominent media client. The focus is on brand identity, design systems, and creative asset production within a fast-paced, client-facing environment. The "H/F" designation indicates the role is open to all genders.

📈 Primary Responsibilities

• Visual Identity Development: Conceptualize, design, and execute comprehensive visual identities for various brands, ensuring alignment with client objectives and market positioning.

• Design System Management: Actively participate in the enhancement and maintenance of graphic charters, ensuring consistent application of brand guidelines across all touchpoints including digital, broadcast, and offline media.

• Creative Asset Production: Generate impactful creative assets, including but not limited to communication campaign materials, social media graphics, presentation decks, and other strategic visual collateral.

• Artistic Collaboration: Work in tandem with Art Directors (DA) and Motion Design teams to achieve and maintain a unified and compelling 360° visual coherence across all brand expressions.

• Trend Analysis and Innovation: Continuously research and analyze emerging graphic design trends, technological advancements, and competitor strategies to propose innovative and differentiating design concepts.

• Client Engagement: Effectively communicate design rationale, present creative concepts, and incorporate feedback to meet client expectations and project deadlines within an agile framework.

📝 Enhancement Note: The responsibilities emphasize a blend of strategic brand development and hands-on creative execution. The role requires not only design proficiency but also collaborative skills and an understanding of how design contributes to broader communication and marketing strategies within the media sector.

🎓 Skills & Qualifications

Education: While specific educational qualifications are not explicitly stated, a Bachelor's or Master's degree in Graphic Design, Visual Arts, Branding, or a related field is typically expected for this level of responsibility.

Experience: A minimum of 2-5 years of relevant professional experience is required, ideally gained within a branding agency or as an in-house designer for a client, preferably within the media or entertainment industry.

Required Skills:

• Proven experience in conceiving and developing brand identities.

• Strong proficiency in the Adobe Creative Cloud suite, specifically Photoshop, Illustrator, and InDesign.

• Excellent command of typography, layout design, and information hierarchy principles.

• Ability to articulate and defend design concepts with conviction, demonstrating strong presentation and communication skills.

• Demonstrated ability to adapt quickly to production constraints and evolving project requirements in an agile environment.

Preferred Skills:

• Familiarity or working knowledge of Figma for collaborative design workflows.

• Experience with After Effects for motion graphics and dynamic content creation.

• Understanding of design systems and their implementation across various platforms.

• Experience working within the media or entertainment sector.

• Familiarity with agile project management methodologies.

📝 Enhancement Note: The emphasis on "first successful experience" suggests that candidates with 2-5 years of experience are the target. Proficiency in Adobe Creative Cloud is non-negotiable, with Figma and After Effects being significant advantages, indicating a need for adaptability and a willingness to engage with modern design tools and workflows.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A strong, curated portfolio is crucial, demonstrating a breadth of experience in developing and managing complex brand identities.

• Showcase examples of how you've applied brand guidelines across various media, including digital, print, and social platforms.

• Include case studies that highlight your process from initial concept to final execution, detailing problem-solving and creative decision-making.

• Evidence of creating high-impact creative assets for campaigns or strategic communications should be prominent.

Process Documentation:

• While not explicitly detailed, expect to discuss your design process, including how you approach brand strategy, concept development, iteration, and final delivery.

• Be prepared to explain how you ensure brand consistency and adherence to graphic charters throughout a project lifecycle.

• Familiarity with documenting design decisions, style guides, and asset libraries will be beneficial.

📝 Enhancement Note: The requirement for a "solid portfolio demonstrating your ability to manage complex brand identities" is a key indicator. Candidates should prepare to walk through their portfolio, explaining their strategic thinking, creative process, and the impact of their design work, particularly in the context of brand evolution and consistency.

💵 Compensation & Benefits

Salary Range: For a Brand Designer with 2-5 years of experience in Paris, France, the estimated salary range is €40,000 - €55,000 per year, depending on the specific client project, depth of experience, and negotiation.

Benefits:

• Dynamic communities and networking opportunities within NEXTON.

• Access to Meet Ups for professional development and skill enhancement.

• Comprehensive training programs for continuous learning and career advancement.

• Participation in sports and festive events for work-life balance and team building.

• Sustainable mobility package to support daily commuting and eco-friendly travel.

• A latest-generation mobile phone provided for professional use.

Working Hours: The standard working hours are likely 40 hours per week, typical for a full-time position in France, with potential for flexibility depending on client project demands and agile methodologies.

📝 Enhancement Note: The salary estimate is based on industry benchmarks for mid-level Brand Designers in Paris, considering the cost of living and typical compensation structures for roles within consulting firms that place employees on client sites. The benefits package focuses on professional development, community building, and employee well-being, reflecting NEXTON's employee-centric approach.

🎯 Team & Company Context

🏢 Company Culture

Industry: NEXTON operates within the Digital Transformation, Consulting, and IT Services (ESN) sector, acting as a bridge between traditional consulting firms and creative agencies. They specialize in digital, design, agile, product, and development. Their clients are primarily large corporations and digital-native companies.

Company Size: NEXTON is a growing company with over 450 experts, positioning it as a mid-sized firm that offers both the structure and resources of a larger organization, along with the agility and close-knit feel of a smaller one.

Founded: Founded in 2011, NEXTON has established itself over a decade, building a strong reputation and a diverse team of specialists. This history suggests a stable yet evolving company culture.

Team Structure:

• The Brand Designer will be part of an "Artistic Pole" (pôle Artistique) within the client's organization.

• This pole likely includes Art Directors, other Designers, and Motion Designers, fostering a collaborative creative environment.

• The role requires close collaboration with various client teams and services, indicating a cross-functional operational structure.

Methodology:

• NEXTON emphasizes digital innovation, agility, and product-centric approaches.

• The role operates within an agile framework, requiring adaptability and efficient workflow management.

• Data analysis and insights are likely core to understanding client needs and performance, though this specific role leans more towards creative output.

• Workflow planning and optimization are essential for delivering creative solutions within client timelines.

Company Website: https://www.nexton.com/ (Inferred from company name and URL structure)

📝 Enhancement Note: NEXTON's model blends consulting expertise with creative execution. The Brand Designer role is client-facing, meaning they will embody NEXTON's values while working within the client's specific environment. The emphasis on "Factory" and "ESN" suggests a hands-on, project-driven approach.

📈 Career & Growth Analysis

Operations Career Level: This is a mid-level Brand Designer role, suitable for individuals with 2-5 years of experience. It offers a significant opportunity to gain exposure to high-profile media clients and work on complex brand identity projects. The role involves creative execution, collaboration, and contributing to strategic brand initiatives.

Reporting Structure: The Brand Designer will report to an Art Director (DA) within the client's Artistic Pole. They will also be part of the broader NEXTON community, potentially having a line manager or community lead within NEXTON for career development and support.

Operations Impact: The Brand Designer's work directly influences the visual perception and brand recognition of the client's media properties. By ensuring visual consistency and creating impactful assets, they contribute to the client's market presence, communication effectiveness, and overall brand strength. Strong design can enhance engagement, build trust, and differentiate the brand in a competitive media landscape.

Growth Opportunities:

• Skill Specialization: Deepen expertise in brand identity, design systems, and potentially motion graphics through project experience and internal training.

• Client Exposure: Gain valuable experience working with major clients in the media sector, building a strong professional network and portfolio.

• Leadership Potential: With proven success, opportunities may arise to take on more senior design roles, lead smaller projects, or mentor junior designers.

• Internal Mobility: Within NEXTON, there may be opportunities to move between client projects or specialize in different areas of design or digital transformation as the company grows.

📝 Enhancement Note: The growth path is likely focused on deepening design expertise and client management skills. The "dynamic communities" and "Meet Up" culture at NEXTON suggests a strong emphasis on continuous learning and peer-to-peer development, which is crucial for creative professionals.

🌐 Work Environment

Office Type: The role is on-site in Paris, implying a traditional office environment within the client's premises. This setting is conducive to in-person collaboration, spontaneous brainstorming, and direct interaction with client teams.

Office Location(s): Paris, France. Specific details about the client's office location and accessibility would need to be confirmed, but Paris offers a vibrant professional hub.

Workspace Context:

• The workspace will likely be within a dynamic creative team, fostering collaboration with Art Directors and Motion Designers.

• Access to industry-standard design tools and technology is expected.

• Opportunities for frequent interaction with various client departments and stakeholders are high, given the client-facing nature of the role.

• The environment is described as "agile," suggesting a fast-paced and adaptable workflow.

Work Schedule: The standard work schedule is likely 40 hours per week, with a strong emphasis on agile methodologies. This means the team may work in sprints, with daily stand-ups and iterative project development, requiring flexibility and responsiveness to changing priorities.

📝 Enhancement Note: The on-site nature of the role in Paris is a key aspect. Candidates should be prepared for a collaborative office environment where face-to-face interaction is prioritized, and the agile methodology dictates a dynamic and responsive work rhythm.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your CV and portfolio to assess your experience, skills, and alignment with the role's requirements.

• Technical Interview: Likely involves a discussion about your design process, technical proficiency (Adobe Suite, Figma, After Effects), and experience with brand identity and design systems. You will be asked to present and discuss your portfolio.

• Creative Challenge/Case Study: You might be given a hypothetical design brief or asked to analyze a brand's visual identity, then present your approach and solutions. This assesses your strategic thinking and creative problem-solving skills.

• Cultural Fit/Team Interview: Meeting with potential Art Directors or team members to assess your collaborative style, communication skills, and how you fit within the client's team culture and NEXTON's values.

• Final Interview: Potentially with a hiring manager or senior stakeholder to discuss overall fit and compensation.

Portfolio Review Tips:

• Curate Selectively: Showcase your best work that directly aligns with the responsibilities of a Brand Designer, focusing on brand identity, campaign assets, and design systems.

• Tell a Story: For each project, clearly articulate the brief, your role, the challenges, your process, the solutions, and the impact of your design. Use visuals effectively.

• Highlight Key Tools: Mention your proficiency in Adobe Creative Cloud, and any experience with Figma or After Effects.

• Demonstrate Brand Understanding: Show your ability to develop and maintain cohesive brand identities across multiple touchpoints.

• Be Ready to Defend: Be prepared to discuss your design choices, rationale, and how you handled feedback or constraints.

Challenge Preparation:

• Research NEXTON and the client's industry (media/entertainment). Understand their current brand presence, target audience, and market position.

• Practice articulating your design process clearly and concisely.

• Prepare examples of how you've worked in agile environments and collaborated with cross-functional teams.

• Think about how you would approach developing or evolving a brand identity for a media company.

📝 Enhancement Note: The portfolio is central to this application. Candidates must be prepared to present it comprehensively, demonstrating not just aesthetic skill but also strategic thinking, process, and a deep understanding of brand management within a client-facing context.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Cloud: Essential proficiency in Photoshop, Illustrator, and InDesign for graphic design, illustration, and layout.

• Figma: A significant advantage, indicating a need for collaborative design, prototyping, and potentially design system management.

• After Effects: A plus, suggesting opportunities for motion graphics, animation, and dynamic content creation.

Analytics & Reporting: While not a primary focus for this creative role, understanding how design impacts performance metrics (e.g., engagement rates, click-throughs) might be beneficial. Familiarity with basic analytics dashboards could be a plus.

CRM & Automation: Not directly relevant to this Brand Designer role.

📝 Enhancement Note: The technology stack heavily emphasizes industry-standard design software. Proficiency in Adobe Creative Cloud is mandatory, with Figma and After Effects being key differentiators that indicate a modern and versatile design skillset.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: A core value, evident in the search for fresh concepts and trend analysis.

• Excellence: Commitment to high-quality design output and brand consistency.

• Collaboration: Strong emphasis on teamwork, cross-functional partnerships, and client engagement.

• Agility: Adaptability and responsiveness to project needs and evolving market demands.

• Data-Driven Approach (Implied): While creative, design decisions are often informed by client objectives and market analysis.

Collaboration Style:

• Cross-functional Integration: Working closely with Art Directors, Motion Designers, and various client teams necessitates strong communication and collaborative problem-solving.

• Feedback Culture: Expect a dynamic environment where feedback is regularly exchanged to refine creative outputs.

• Knowledge Sharing: The "dynamic communities" and "Meet Up" culture at NEXTON promotes sharing best practices and learnings among professionals.

📝 Enhancement Note: The culture described blends the creative energy of an agency with the structured delivery of a consulting firm. The emphasis on collaboration, agility, and continuous learning is paramount for success in this client-facing role.

⚡ Challenges & Growth Opportunities

Challenges:

• Client Demands: Balancing the creative vision with client expectations, budget, and tight deadlines inherent in media projects.

• Brand Consistency: Maintaining a cohesive visual identity across diverse platforms and for potentially multiple brands under one client.

• Adapting to Trends: Continuously staying updated with rapidly evolving design trends and technologies in the fast-paced media industry.

• Agile Workflows: Thriving in a dynamic, sometimes unpredictable, agile environment that requires quick turnarounds and adaptability.

Learning & Development Opportunities:

• Advanced Design Skills: Opportunities to hone skills in specific software (Figma, After Effects) and explore new design techniques.

• Industry Exposure: Gaining deep insights into the media and entertainment sector through client work.

• Cross-Disciplinary Learning: Collaborating with motion designers and strategists to broaden understanding of integrated campaigns.

• Professional Networking: Engaging with NEXTON's internal communities and attending Meet Ups for skill enhancement and career guidance.

📝 Enhancement Note: This role offers a valuable opportunity to tackle complex brand challenges within a significant industry, fostering significant professional growth and skill development in a dynamic, collaborative setting.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for developing a brand identity from scratch. How do you ensure it resonates with the target audience?"

• "Walk us through a challenging project where you had to adapt your design to significant client feedback or production constraints. What was your approach?"

• "How do you stay current with design trends, and how do you decide which trends are relevant to incorporate into your work?"

Company & Culture Questions:

• "What interests you about working for NEXTON and specifically on this client project?"

• "How do you approach collaboration within a creative team, particularly when working with Art Directors and Motion Designers?"

• "Describe a situation where you had to balance creative ambition with practical limitations (time, budget, technical)."

Portfolio Presentation Strategy:

• Structure: Organize your portfolio by project, with each project including a brief overview, your specific contributions, challenges, solutions, and outcomes.

• Visuals: Use high-quality mockups and visuals to showcase your work. Ensure they are clearly labeled and easy to understand.

• Storytelling: For each case study, narrate the journey—the problem, your strategic thinking, your creative process, and the results.

• Tool Proficiency: Be ready to discuss the tools you used for each project and your comfort level with them.

• Conciseness: Be prepared to present your portfolio within a given timeframe, focusing on the most impactful and relevant projects.

📝 Enhancement Note: Interview preparation should focus on demonstrating a strong understanding of brand strategy, creative problem-solving, technical proficiency, and collaborative capabilities, all supported by compelling evidence from your portfolio.

📌 Application Steps

To apply for this Brand Designer position:

• Submit your application through the provided link on SmartRecruiters.

• Portfolio Customization: Tailor your portfolio to highlight projects demonstrating expertise in brand identity, graphic design, and design systems relevant to the media industry. Showcase your proficiency with Adobe Creative Cloud and any Figma/After Effects experience.

• Resume Optimization: Ensure your resume clearly outlines your years of experience, specific responsibilities, and achievements in brand design, using keywords from the job description such as "Brand Identity," "Design System," "Adobe Creative Cloud," and "Art Direction."

• Interview Preparation: Practice discussing your portfolio projects, design process, and how you handle collaboration and feedback. Prepare to answer strategy-based questions related to brand development and creative execution.

• Company Research: Familiarize yourself with NEXTON's mission, values, and client portfolio, as well as the potential client's brand and market position. Understand their approach to digital innovation and design.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.