Brand Designer

📍 Job Overview

Job Title: Brand Designer

Company: Virta Health

Location: United States

Job Type: FULL_TIME

Category: Marketing & Design Operations

Date Posted: February 11, 2026

Experience Level: Mid-Level (2-5 years implied by requirements)

Remote Status: Fully Remote (USA)

🚀 Role Summary

• Lead the design and execution of critical marketing assets, including landing pages, email campaigns, presentations, and direct mail, to enhance market reach and patient engagement.

• Develop and evolve Virta Health's visual identity, ensuring brand consistency and quality across all external and internal marketing touchpoints.

• Translate complex health concepts (e.g., metabolic disease, weight loss, behavior change) into clear, human-centered, and motivating visual narratives.

• Collaborate cross-functionally with Growth, Retention, Product Marketing, Sales, and Content teams, as well as external creative partners, to deliver impactful design solutions.

• Leverage a blend of graphic design, motion design, web design, and video editing skills, with an emphasis on utilizing tools like Figma, Adobe Creative Cloud, and potentially Webflow.

📝 Enhancement Note: While the job title is "Brand Designer," the responsibilities and required skills clearly indicate a strong focus on marketing design operations and GTM (Go-To-Market) support. The role is less about pure brand guardianship and more about the tactical execution of design to drive business objectives, aligning closely with revenue operations and growth marketing functions. The emphasis on landing pages, email, paid social, and campaign assets positions this as a crucial role in supporting lead generation and customer acquisition efforts.

📈 Primary Responsibilities

• Contribute to the strategic development and ongoing evolution of Virta Health's visual brand identity, ensuring a cohesive and high-quality presentation across all marketing channels.

• Execute design projects across a diverse range of marketing touchpoints, including but not limited to, landing pages, email marketing campaigns, paid social media advertisements, sales presentations, and broader campaign collateral.

• Develop visually compelling data visualizations and direct mail pieces that effectively communicate complex health information and drive action.

• Utilize graphic design, motion design, and web design principles to bring Virta Health's brand narrative to life, with opportunities to support website and landing page updates in platforms like Webflow.

• Partner closely with content creators, marketers, and subject matter experts to translate evidence-based ideas into accessible and engaging visual stories that resonate with target audiences.

• Integrate and leverage AI tools to optimize design workflows and enhance the efficiency of asset creation and iteration.

• Collaborate with cross-functional teams, including Growth, Retention, Product Marketing, Sales, and Content, to ensure design solutions align with business objectives and campaign strategies.

• Manage relationships and provide direction to external creative partners such as photographers, illustrators, and motion designers to achieve specific project outcomes.

📝 Enhancement Note: The responsibilities highlight a hands-on role focused on tactical design execution for marketing and GTM initiatives. The emphasis on "bringing Virta's brand to life across marketing channels" and "designing end-to-end marketing campaign assets" underscores its operational importance in supporting growth objectives. The inclusion of AI tools and evidence-based storytelling points to a modern, data-informed approach to design within a marketing operations context.

🎓 Skills & Qualifications

Education:

Experience:

• Minimum of 4+ years of professional experience in designing marketing assets and visual communications, with a proven track record of delivering high-quality work.

Required Skills:

• Graphic Design Expertise: Expert proficiency in core design principles and advanced skills in Adobe Creative Cloud (Photoshop, InDesign, Illustrator).

• Prototyping & UI Design: Expert proficiency in Figma for wireframing, prototyping, and high-fidelity design execution.

• Marketing Asset Design: Proven experience designing a variety of marketing collateral, including landing pages, email templates, slide decks, and direct mail pieces.

• Conceptual Thinking: Strong ability to conceptualize multiple novel design solutions for various briefs and to see projects through from initial concept to final production.

• Self-Starter Mentality: Ability to thrive in ambiguous environments, proactively identify areas for improvement, and take initiative without constant supervision.

• Brand Consistency: Demonstrated understanding of visual identity systems and the ability to maintain brand consistency across diverse marketing touchpoints.

• Data Visualization: Experience creating clear and effective data visualizations to communicate complex information.

Preferred Skills:

• Motion Graphics & Video Editing: Experience with video editing software (e.g., Adobe Premiere) and motion graphics tools (e.g., Adobe After Effects).

• Web Design & CMS: Familiarity with website building platforms and Content Management Systems (CMS) such as Webflow.

• Design Systems: Experience with developing and working within design systems for web, including an understanding of atomic design principles and their application in Figma.

• AI Tools Integration: Experience or a strong desire to leverage AI tools to enhance design workflow efficiency and creative output.

📝 Enhancement Note: The "Must-Haves" clearly define the core technical and conceptual requirements, emphasizing Figma and Adobe Creative Cloud. The "Nice-to-haves" suggest areas for growth and specialization that would make a candidate even more valuable, particularly in a marketing operations context where efficiency and digital presence are key. The experience requirement of 4+ years, combined with the "self-starter" and "ambiguity" traits, indicates a role that requires both technical skill and operational independence.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive and versatile portfolio showcasing a broad range of skills, project types, and media, including examples of web design, motion design, and print design.

• Demonstrate the ability to translate complex information (e.g., health data, scientific concepts) into clear, engaging, and actionable visual designs.

• Include case studies that illustrate your design process, from initial concept and problem definition to final execution and impact.

• Showcase examples of marketing assets designed for various channels (landing pages, email, paid social, presentations) with a focus on driving user engagement or conversion.

Process Documentation:

• Be prepared to discuss your design process for creating marketing campaigns and individual assets, including how you approach brief interpretation, concept development, feedback integration, and final production.

• Articulate how you have used design to solve specific business problems or achieve marketing objectives, providing quantifiable results where possible.

• Demonstrate your understanding of workflow optimization, including how you manage multiple projects, prioritize tasks, and collaborate with cross-functional teams.

• Showcase your experience with iterative design processes, including how you incorporate testing (e.g., A/B testing, user feedback) and data insights to refine designs.

📝 Enhancement Note: For a design role supporting marketing operations, the portfolio is paramount. It needs to demonstrate not just aesthetic skill but also an understanding of how design serves business goals. The emphasis on "real-world evidence and testing" from the description, and the need to translate "complex topics into visual stories," means the portfolio should highlight strategic thinking and impact, not just creative output.

💵 Compensation & Benefits

Salary Range: $125,367 - $142,054 per year (USD)

Benefits:

• Comprehensive health insurance plans (medical, dental, vision).

• Retirement savings plan with company match.

• Paid time off and holidays.

• Opportunities for professional development and continued learning.

• Access to company-provided resources and tools.

• Potential for equity or performance-based bonuses (not explicitly stated, but common in tech/healthcare startups).

Working Hours:

• Standard full-time workweek, likely around 40 hours.

• The remote-first nature suggests flexibility in scheduling, though core collaboration hours may be required.

📝 Enhancement Note: The salary range provided is specific and competitive for a mid-level designer role in the US, especially within the tech and healthcare sectors. The mention of a "location based compensation structure" implies that while remote, salary may be adjusted based on the employee's location within the US. The benefits information is general, directing candidates to the company's careers page for specifics, which is a common practice.

🎯 Team & Company Context

🏢 Company Culture

Industry: Healthcare Technology (HealthTech), focused on metabolic health and chronic disease reversal.

Company Size: Virta Health is a well-funded startup, indicated by its $350M+ in funding. This suggests a dynamic, fast-paced environment with significant growth potential. The company likely has more than 200 employees, possibly reaching several hundred given its mission and investor backing.

Founded: Virta Health was founded with a mission to reverse metabolic disease. The company's founding principles likely emphasize innovation, data-driven approaches, and patient-centric care.

Team Structure:

• The Brand Designer will be part of the Brand Design team, working closely with other designers, writers, and marketers.

• This role requires significant collaboration with cross-functional teams, including Growth, Retention, Product Marketing, Sales, and Content teams.

Methodology:

• Evidence-Based Design: A core value is being "evidence-based," meaning design decisions and strategies are informed by data, scientific research, and testing results.

• Impact-Oriented: The company prioritizes "positive impact over busy work," indicating a focus on measurable outcomes and contributions to the company's mission.

• Iterative & Risk-Taking: The culture encourages taking risks and rapidly iterating, suggesting a willingness to experiment and learn from failures.

• Collaborative: Strong emphasis on teamwork and cross-functional partnerships to achieve shared goals.

Company Website: https://www.virtahealth.com

📝 Enhancement Note: Virta Health's mission-driven nature, coupled with its startup environment, suggests a culture that values innovation, impact, and collaboration. The "evidence-based" and "impact-oriented" values are particularly relevant for a design role supporting marketing operations, as it implies a need for data-informed creativity and a focus on measurable results.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level Brand Designer. It requires significant practical experience (4+ years) and the ability to work independently on complex projects, making it a key contributor within the marketing and brand function. It's not an entry-level position but offers substantial opportunity for growth.

Reporting Structure: The Brand Designer will report to a manager within the Brand Design team (e.g., Creative Director). They will collaborate extensively with teams in Growth, Marketing, Sales, and Product Marketing, providing design support that directly influences Go-To-Market strategies and execution.

Operations Impact: The Brand Designer's work directly impacts the company's ability to acquire new patients and retain existing ones by creating compelling marketing materials. This includes:

• Lead Generation: Designing effective landing pages and campaign assets to drive sign-ups and inquiries.

• Brand Perception: Ensuring a consistent and professional brand image that builds trust and credibility.

• Customer Engagement: Creating visually appealing content for email, social media, and other channels that keeps users informed and motivated.

• Sales Enablement: Developing persuasive presentations and materials for the sales team.

Growth Opportunities:

• Skill Specialization: Opportunity to deepen expertise in specific design disciplines like motion graphics, web design, or advanced data visualization.

• Leadership Development: Potential to take on more complex projects, lead design initiatives, and mentor junior designers as the team grows.

• Cross-Functional Exposure: Gain broader business understanding by working closely with Growth, Marketing, Product, and Sales teams, potentially leading to career transitions into product marketing or growth roles.

• Industry Expertise: Develop specialized knowledge in health-tech and metabolic health, a rapidly growing and impactful sector.

📝 Enhancement Note: This role offers a solid foundation for a designer looking to make a tangible impact in a mission-driven company. The emphasis on cross-functional collaboration and the direct link between design output and business objectives (lead generation, sales enablement) provide excellent career development pathways within marketing operations and beyond.

🌐 Work Environment

Office Type: Virta Health operates as a "remote-first" company, with office hubs in Denver and San Francisco. This indicates a primary reliance on digital collaboration tools and asynchronous communication.

Office Location(s): While the role is remote, office hubs exist in Denver and San Francisco. Employees are geographically distributed across the USA. Specific state hiring restrictions apply to corporate roles (excluding AK, AR, DE, HI, ME, MS, NM, OK, SD, VT, WI).

Workspace Context:

• Collaborative Digital Environment: Expect a highly connected digital workspace leveraging tools like Slack, Zoom, Google Workspace, and project management software.

• Operations Tools & Technology: Access to industry-standard design software (Figma, Adobe Creative Cloud) and potentially web development platforms (Webflow).

• Team Interaction: Regular virtual team meetings, design critiques, and cross-functional sync-ups to foster collaboration and alignment.

Work Schedule:

• As a remote-first company, there's likely flexibility in daily work hours, allowing for better work-life integration.

• However, adherence to core collaboration hours for meetings and team synchronization across different time zones within the US will be expected.

📝 Enhancement Note: The "remote-first" designation is key. While office hubs exist, the expectation is that the majority of work and collaboration will happen digitally. This requires strong self-discipline, excellent communication skills, and comfort with virtual collaboration tools. The specific state hiring restrictions are important for remote candidates to note.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your application, resume, and portfolio by the recruiting team to assess basic qualifications and fit.

• Hiring Manager Interview: A discussion with the hiring manager to delve deeper into your experience, design philosophy, and understanding of the role's responsibilities. Expect questions about your approach to brand consistency, campaign design, and translating complex ideas.

• Portfolio Review & Design Challenge: A dedicated session where you will present your portfolio, highlighting relevant projects. You may also be given a design challenge or exercise to complete, either take-home or during an interview, to assess your problem-solving skills, conceptual thinking, and technical proficiency in tools like Figma.

• Cross-functional Interviews: Meetings with key stakeholders from Growth, Marketing, or Product teams to evaluate your collaboration style, communication skills, and ability to understand and support their objectives.

• Final Interview/Culture Fit: A final conversation, potentially with a senior leader, to assess cultural alignment with Virta Health's values and ensure a strong fit for the team.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 projects that best showcase your skills relevant to marketing operations and campaign design (landing pages, emails, paid social, presentations, motion graphics).

• Tell a Story: For each project, clearly articulate the problem you were solving, your role, your design process, the tools you used, the challenges you faced, and the measurable impact of your design. Use visuals effectively to support your narrative.

• Highlight Process: Emphasize your iterative process, how you incorporated feedback, and how you used data or insights to inform your design decisions.

• Show Versatility: Demonstrate your ability to work across different media and styles, while maintaining brand consistency. Include examples of conceptual thinking and strong execution.

• Prepare for Technical Questions: Be ready to discuss your proficiency in Figma, Adobe Creative Cloud, and any other relevant tools.

Challenge Preparation:

• Understand the Brief: If given a design challenge, thoroughly read and understand the objectives, target audience, and constraints. Ask clarifying questions.

• Focus on Process: Even if time is limited, outline your thought process. Show how you would approach the problem, what elements you would consider, and what your proposed solution would be.

• Prioritize Impact: Frame your solution in terms of how it would achieve the business goals (e.g., increase engagement, improve clarity, drive conversions).

• Presentation Skills: Practice presenting your work clearly and concisely, anticipating potential questions from the interview panel.

📝 Enhancement Note: The interview process is likely to be multi-stage, typical for a mid-level role in a growing tech company. The portfolio review and potential design challenge are critical components. Candidates should prepare to demonstrate not just creative talent but also strategic thinking, problem-solving skills, and the ability to collaborate effectively within a marketing operations framework.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for UI/UX design, prototyping, and collaborative design work. Expect to use it extensively for creating marketing assets, landing pages, and potentially design systems.

• Adobe Creative Cloud: Expert proficiency required in Photoshop, InDesign, and Illustrator for image editing, layout design, and vector graphics creation.

• Webflow (Preferred): Experience with this visual web design tool is a plus, indicating potential involvement in website and landing page development and optimization.

Analytics & Reporting:

• While not a primary design tool, understanding how to design for A/B testing and how to interpret basic analytics (e.g., conversion rates on landing pages, email open rates) will be beneficial.

CRM & Automation:

• Understanding how designs integrate with CRM systems (e.g., Salesforce) and marketing automation platforms (e.g., HubSpot, Marketo) for email campaigns and lead nurturing is advantageous.

Other Potential Tools:

• Adobe Premiere & After Effects (Preferred): For motion graphics and video editing.

• Project Management Software: Tools like Asana, Jira, or Trello for managing design workflows and tasks.

• Collaboration Tools: Slack, Zoom, Google Workspace for communication and team collaboration.

📝 Enhancement Note: The tech stack is heavily design-centric, with a strong emphasis on industry-standard tools like Figma and Adobe Creative Cloud. The inclusion of Webflow and video editing tools as preferred skills highlights the desire for a versatile designer capable of producing a wide array of marketing collateral. Awareness of how designs feed into marketing automation and CRM systems is a valuable asset for this role.

👥 Team Culture & Values

Operations Values:

• People First: A core value emphasizing empathy, well-being, and mutual respect for colleagues and patients. This translates to a supportive team environment where individual needs are considered.

• Ownership: Encourages taking initiative, responsibility, and empowering others to do the same. In design operations, this means proactively identifying design needs and driving projects to completion.

• Impact: Prioritizing work that delivers tangible results and contributes to the company's mission over perceived busyness. Design work should be directly tied to business outcomes.

• No Ego: Fosters humility and a collaborative spirit, valuing diverse perspectives and contributions regardless of seniority. This means being open to feedback and constructive criticism.

• Transparency: Promoting open access to information to build trust and empower team members. In design, this could mean sharing design rationale and processes openly.

• Evidence-Based: Relying on data, science, and testing to inform decisions rather than dogma or seniority. Design iterations should be supported by insights.

• Take Risks & Rapidly Iterate: Encourages experimentation, learning from failures, and adapting quickly to new information or market conditions.

Collaboration Style:

• Cross-functional Integration: Strong emphasis on working with diverse teams (Growth, Sales, Marketing, Content) to achieve integrated campaign goals. Designers are expected to be active participants in cross-functional discussions.

• Feedback Culture: A collaborative environment where constructive feedback is openly shared and received to improve design quality and effectiveness.

• Knowledge Sharing: Opportunities to share insights, best practices, and learnings within the design team and across departments.

• Agile & Iterative: The approach to design likely mirrors the company's value of rapid iteration, meaning frequent touchpoints and collaborative problem-solving.

📝 Enhancement Note: Virta Health's values are deeply integrated into its culture and provide a clear framework for how employees are expected to work and collaborate. For a Brand Designer, understanding and embodying these values—particularly "People First," "Ownership," "Impact," and "Evidence-Based"—will be crucial for success and integration into the team.

⚡ Challenges & Growth Opportunities

Challenges:

• Translating Complex Information: A primary challenge will be simplifying intricate health concepts (metabolic disease, clinical data, behavior change science) into accessible, clear, and motivating visuals for diverse audiences.

• Balancing Brand Consistency with Campaign Needs: Ensuring all creative outputs adhere to Virta's established brand identity while also meeting the specific, often dynamic, requirements of various marketing campaigns and channels.

• Remote Collaboration & Communication: Effectively collaborating and communicating design ideas, feedback, and project status in a fully remote environment, requiring proactive engagement and clear articulation.

• Rapid Iteration & Ambiguity: Thriving in a fast-paced startup environment that requires quick turnarounds, comfort with ambiguity, and the ability to adapt designs based on new data or strategic shifts.

• Measuring Design Impact: Demonstrating the direct contribution of design work to key business metrics (e.g., conversion rates, patient engagement) requires a data-driven approach and close collaboration with marketing analytics.

Learning & Development Opportunities:

• Specialized Design Skills: Deepen expertise in motion graphics, video editing, advanced web design (Webflow), or interactive design through hands-on project work.

• Health-Tech Industry Knowledge: Gain in-depth understanding of metabolic health, chronic disease reversal, and the healthcare technology landscape.

• Growth Marketing Principles: Learn how design directly supports growth strategies, A/B testing, and conversion rate optimization by working closely with the Growth team.

• Design Systems Management: Opportunity to contribute to or manage aspects of Virta's design system, enhancing scalability and efficiency.

• Cross-functional Acumen: Develop a strong understanding of Product Marketing, Sales Enablement, and Content Strategy through close collaboration.

📝 Enhancement Note: The challenges are inherent to a mission-driven role in a growing health-tech company. They also represent significant opportunities for professional development, pushing the candidate to grow their strategic thinking, communication, and data-driven design skills.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for designing a landing page that aims to convert visitors into leads for a new health program." (Focus on user journey, key messaging, visual hierarchy, CTAs, and conversion metrics).

• "How would you approach creating a visual campaign to explain the concept of metabolic disease reversal to a general audience?" (Focus on simplifying complex topics, storytelling, emotional connection, and evidence-based communication).

Company & Culture Questions:

• "What interests you about Virta Health's mission to reverse metabolic disease?" (Connect personal values to the company's purpose).

• "How do you embody our value of 'Evidence-Based' in your design work?" (Discuss using data, user feedback, or testing to inform design decisions).

Portfolio Presentation Strategy:

• Structure: Begin with a brief overview of your background, then dive into 3-5 key projects. For each project, clearly state the objective, your role, your process, the challenges, the solution, and the outcome/impact.

• Highlight Relevance: Emphasize projects that demonstrate experience with marketing assets, campaign design, data visualization, and translating complex information.

• Showcase Process: Be prepared to discuss your design thinking, iteration, and how you used tools like Figma and Adobe Creative Cloud.

• Quantify Impact: Wherever possible, present metrics or results that demonstrate the effectiveness of your designs (e.g., improved conversion rates, increased engagement).

• Engage the Interviewer: Make it a conversation. Ask clarifying questions and be ready to discuss your work in detail.

📝 Enhancement Note: Interview preparation should focus on demonstrating not just design skills but also strategic thinking, business acumen, and cultural alignment with Virta Health's values. Being able to articulate your process and the impact of your work is crucial.

📌 Application Steps

To apply for this Brand Designer position:

• Submit your application through the provided link on Ashby.

• Portfolio Customization: Tailor your portfolio to highlight projects most relevant to marketing campaign design, landing pages, email, presentations, and data visualization. Showcase your ability to work with complex information and adhere to brand guidelines.

• Resume Optimization: Ensure your resume clearly articulates your 4+ years of experience, proficiency in Figma and Adobe Creative Cloud, and any experience with motion graphics, web design, or AI tools. Use keywords from the job description.

• Interview Preparation: Practice discussing your design process, your approach to conceptual thinking, and how you collaborate with cross-functional teams. Prepare specific examples that demonstrate your ability to drive impact and embody Virta Health's values.

• Company Research: Familiarize yourself with Virta Health's mission, products, and recent news. Understand their approach to reversing metabolic disease and how design supports their Go-To-Market strategy. Review their Careers page for detailed benefits information.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.