Brand Designer

📍 Job Overview

Job Title: Brand Designer

Company: Thatch

Location: Remote (US)

Job Type: Full-Time

Category: Marketing & Design Operations

Date Posted: 2026-03-03T16:22:22

Experience Level: 2-5 Years

Remote Status: Fully Remote

🚀 Role Summary

• Spearhead the definition and evolution of Thatch's visual brand identity across all customer and internal touchpoints, ensuring a cohesive and impactful brand presence.

• Translate brand strategy into compelling visual assets for digital marketing campaigns, web pages, and product interfaces, driving engagement and market recognition.

• Develop and execute a comprehensive brand system that scales effectively across diverse media, including print, event materials, motion graphics, and digital content.

• Collaborate cross-functionally with marketing, product, and design leadership to champion brand consistency and elevate the overall user experience within the healthcare technology sector.

📝 Enhancement Note: This role is positioned as the first full-time Brand Designer at an early-stage company with strong product-market fit. The emphasis on defining and evolving the brand identity suggests a high degree of autonomy and strategic input, requiring a candidate who can operate independently and drive brand initiatives from concept to execution. The "healthcare technology sector" context implies a need for sensitivity and clarity in communication.

📈 Primary Responsibilities

• Brand Identity Development: Define, document, and maintain Thatch's core visual identity, including logo usage, color palettes, typography guidelines, and imagery style.

• Marketing Collateral Design: Create high-impact visual assets for marketing campaigns, landing pages, social media, email marketing, and digital advertisements to drive lead generation and brand awareness.

• Web & Digital Design: Design and iterate on user-facing web elements and digital content, ensuring alignment with brand standards and user experience best practices.

• Print & Event Material Production: Conceptualize and produce physical brand assets such as brochures, postcards, merchandise, trade show materials, and other event-specific collateral.

• Motion & Multimedia: Explore and develop brand expression through motion graphics, video elements, and other dynamic media to enhance engagement.

• Cross-Functional Collaboration: Partner closely with Growth Marketing, Product Management, and Design leadership to ensure brand consistency across all marketing initiatives and product experiences.

• Brand System Scalability: Develop and manage a scalable visual system that can be applied effectively across various platforms and evolving business needs.

• Innovation & Experimentation: Propose and execute new creative ideas and experimental approaches to brand expression and communication.

📝 Enhancement Note: The responsibilities highlight a broad scope, extending beyond traditional graphic design to encompass strategic brand thinking, cross-functional alignment, and a focus on impact within a fast-paced, early-stage environment. The mention of "healthcare technology sector" implies a need for the designer to understand and communicate complex information clearly and empathetically.

🎓 Skills & Qualifications

Education:

Experience:

• 3–5 years of proven experience in brand design, visual identity creation, and marketing collateral development, with a strong preference for experience within startups, high-growth companies, or consumer-facing product environments.

Required Skills:

• Brand Identity Design: Expertise in defining and articulating visual brand languages.

• Visual Systems Thinking: Ability to create and manage scalable design systems.

• Craftsmanship: Mastery of typography, color theory, layout principles, and visual hierarchy.

• Design Software Proficiency: Fluency in industry-standard design tools such as Figma and the Adobe Creative Suite (Photoshop, Illustrator, InDesign).

• Storytelling & Presentation: Strong ability to articulate design rationale, present ideas compellingly, and inspire cross-functional teams.

• Digital Design: Experience designing for web, digital campaigns, and social media.

• Print Design: Experience producing effective print collateral.

Preferred Skills:

• Motion Graphics & Video: Proficiency or strong understanding of motion design principles and video production.

• Web Implementation: Familiarity with front-end web technologies like HTML, CSS, and prototyping tools such as Framer, enabling direct implementation or close collaboration with developers.

• AI-Driven Creative Workflows: Experience or interest in leveraging AI tools to enhance creative processes and output.

• Startup Environment Acumen: Proven ability to thrive in a fast-paced, ambiguous, and collaborative early-stage company setting.

📝 Enhancement Note: The emphasis on "startups, high-growth companies, or consumer-facing products" suggests a need for candidates who understand rapid iteration, user acquisition, and brand building in competitive markets. The preferred skills in motion, web implementation, and AI point towards a future-oriented designer who can contribute across a wide spectrum of creative execution.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Brand System Examples: Showcase the creation and application of comprehensive visual identity systems, demonstrating scalability and consistency across diverse touchpoints.

• Marketing Campaign Design: Present case studies of impactful marketing campaigns, detailing your role, creative strategy, and measurable outcomes.

• Visual Storytelling: Include projects that effectively communicate complex ideas or brand narratives through visual design.

• Cross-Media Application: Demonstrate your ability to adapt and apply brand elements seamlessly across digital (web, social, ads) and physical (print, events) mediums.

• Process Documentation: Clearly articulate your design process for key projects, highlighting research, ideation, iteration, and final execution.

Process Documentation:

• Brand Strategy Integration: Explain how you translate brand strategy and business objectives into visual design solutions.

• System Design Approach: Detail your methodology for building and maintaining robust, scalable visual systems.

• Collaboration & Feedback: Illustrate how you incorporate feedback from stakeholders and collaborate with cross-functional teams throughout the design lifecycle.

• Impact Measurement: Where possible, provide examples of how your design work has contributed to business goals, such as increased engagement, conversion rates, or brand recognition.

📝 Enhancement Note: For an early-stage company, the portfolio should not only showcase aesthetic skill but also strategic thinking, problem-solving capabilities, and the ability to drive tangible business impact. Demonstrating a process that involves collaboration and iteration is crucial, as is showing how the candidate can operate with autonomy and initiative.

💵 Compensation & Benefits

Salary Range:

• Estimated Range: $125,000 - $205,000 USD per year.

Benefits:

• Comprehensive Health Insurance: Medical, dental, and vision coverage.

• Stock Options: Potential equity grants, aligning employee success with company growth.

• Generous Paid Time Off (PTO): Flexible vacation and sick leave policies.

• Remote Work Stipend: Support for home office setup and ongoing remote work expenses.

• Professional Development: Opportunities for continued learning, skill enhancement, and attending industry events.

• 401(k) Plan: Retirement savings plan with potential company matching.

Working Hours:

• Standard full-time hours, estimated at 40 hours per week, with flexibility for remote work arrangements. The company emphasizes self-driven problem-solving and impact, suggesting a focus on output rather than strict adherence to hourly schedules.

📝 Enhancement Note: The salary range provided ($125,000 - $205,000 USD) is based on the explicit "Estimated Compensation Range" found in the job description. This range is highly competitive for a Brand Designer role with 3-5 years of experience, particularly in a remote capacity, reflecting the early-stage, high-growth nature of Thatch and its focus on attracting top talent. Benefits are inferred based on standard offerings for fully remote, early-stage tech companies.

🎯 Team & Company Context

🏢 Company Culture

Industry: Healthcare Technology / HealthTech

Company Size: Early Stage (specific employee count not provided, but implied to be small and growing)

Founded: Early stage company (specific founding date not provided)

Team Structure:

• Highly Collaborative: Emphasis on cross-functional partnerships between design, marketing, product, and leadership.

• Autonomous & Self-Driven: Expectation for individuals to identify opportunities, take initiative, and drive projects forward with minimal oversight.

• Open & Iterative: Culture encourages working in the open, sharing work early and often, and embracing iteration based on feedback.

• High-Velocity: Fast-paced environment characteristic of early-stage startups focused on rapid growth and product-market fit.

Methodology:

• Data-Informed Design: While not explicitly stated, brand decisions are likely informed by product-market fit and marketing campaign performance.

• User-Centricity: Focus on creating a "thoughtful and human" experience, suggesting a deep consideration for user needs and perspectives.

• Agile & Iterative Approach: The interview process and description of the work environment suggest a preference for agile methodologies, rapid prototyping, and continuous improvement.

Company Website: https://thatch.com/

📝 Enhancement Note: Thatch is operating in the HealthTech space, aiming to transform healthcare delivery through technology. Their "early-stage" status implies a dynamic, entrepreneurial culture where a Brand Designer can significantly shape the company's external image and internal brand experience. The emphasis on "happy, friendly, high-velocity team" suggests a culture that values both collaboration and efficiency.

📈 Career & Growth Analysis

Operations Career Level: This role represents a foundational, yet critical, design position at an early-stage company. It is suitable for a designer with 3-5 years of experience who is ready to take ownership of a brand's visual identity and significantly influence its public perception. It's a step up from a junior designer role, offering more strategic autonomy and brand-building responsibility.

Reporting Structure: The Brand Designer will likely report to a Design Lead, Head of Marketing, or potentially a co-founder, given the early stage of the company. Close collaboration is expected with marketing, product, and design leadership.

Operations Impact: The Brand Designer's work will have a direct and immediate impact on Thatch's ability to attract customers, build trust, and differentiate itself in the competitive healthcare market. By establishing a strong, human-centric visual identity, the designer will enhance brand recognition, support marketing efforts, and contribute to the overall perception of Thatch as a thoughtful and innovative healthcare solution provider.

Growth Opportunities:

• Brand Leadership: Potential to grow into a Brand Lead or Art Director role as the company scales, managing a design team and setting broader creative direction.

• Specialization: Opportunity to deepen expertise in areas like motion graphics, UI/UX, or marketing campaign strategy through hands-on experience and company investment in professional development.

• Strategic Influence: As the first full-time Brand Designer, there's a significant opportunity to shape the company's long-term brand strategy and visual roadmap.

• Industry Expertise: Gaining deep experience in the rapidly evolving HealthTech sector, a high-demand and impactful industry.

📝 Enhancement Note: This role offers a significant opportunity for growth and impact due to its "first full-time" nature. Candidates should be prepared to articulate how they will build and scale the brand function, demonstrating leadership potential and strategic vision beyond just execution.

🌐 Work Environment

Office Type: Fully Remote. Thatch operates as a distributed company, meaning there is no central physical office for this role.

Office Location(s): Primarily based in the United States, with the expectation that candidates can work across various US time zones.

Workspace Context:

• Home Office Environment: Candidates are expected to have a dedicated workspace conducive to focused design work and virtual collaboration.

• Digital Collaboration Tools: The team relies heavily on digital platforms for communication, project management, and design collaboration (e.g., Slack, Figma, project management software).

• Asynchronous Communication: Given the distributed nature, proficiency in asynchronous communication and documentation is key.

• Interdisciplinary Interaction: Frequent interaction with marketing, product, and leadership teams through virtual meetings and collaborative design sessions.

Work Schedule: Thatch emphasizes a results-oriented work environment. While a standard 40-hour work week is implied, flexibility is a hallmark of remote work, allowing individuals to structure their day to maximize productivity and collaboration across different time zones. The emphasis is on output and impact rather than strict hours.

📝 Enhancement Note: As a fully remote role, candidates must be self-disciplined, proactive communicators, and comfortable working independently. The ability to manage one's own schedule and collaborate effectively across potentially disparate time zones is crucial for success.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening (30-min video): A brief introduction to discuss your background, interest in Thatch, and general fit.

• Hiring Manager Interview (30-min video): Deeper dive into your experience, design philosophy, approach to brand building, and collaborative style.

• Team Connection (30-min video): Meet with two team members to assess cultural fit and team dynamics.

• Portfolio Review (60-min video): Detailed walkthrough of your projects with the design team, focusing on your process, problem-solving, and the impact of your work.

• Founder Meeting (30-min video): Discussion on company culture, values, and overall alignment with Thatch's mission and operational philosophy.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that best showcase your brand identity, visual systems, and marketing design capabilities, with a focus on impact and problem-solving.

• Highlight Process: For each project, clearly articulate the problem, your approach, your decision-making process, the tools you used, and the results achieved. Use visuals to guide the narrative.

• Demonstrate Scalability: Show how your design thinking can be applied across different mediums and how you've built systems that scale.

• Tell a Story: Frame your presentations as compelling narratives that engage the interviewers. Be prepared to explain why you made certain design choices.

• Company Alignment: Be ready to discuss how your work and values align with Thatch's mission in healthcare and its early-stage, collaborative culture. Tailor your examples to resonate with their business context.

Challenge Preparation:

• No explicit "challenge" mentioned, but the portfolio review serves as the primary assessment. Be prepared for questions that probe your strategic thinking, problem-solving approach, and ability to handle ambiguity typical of early-stage companies.

• Anticipate questions about how you would approach defining/evolving Thatch's brand identity, your experience with startups, and how you handle constructive criticism.

• Prepare thoughtful questions for each interviewer to demonstrate your engagement and interest in Thatch's mission, culture, and product.

📝 Enhancement Note: The interview process is structured to assess not only design skills but also cultural fit, strategic thinking, and the ability to collaborate in a remote, early-stage environment. The portfolio review is the most critical step, requiring candidates to clearly articulate their process and impact.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for UI/UX design, prototyping, and collaborative design system development.

• Adobe Creative Suite:

  • Photoshop: For image editing and manipulation.
  • Illustrator: For vector graphics, logo design, and illustrations.
  • InDesign: For print collateral and layout design.

Analytics & Reporting: While not explicitly a design tool, understanding how to interpret analytics related to marketing campaign performance and website engagement will be beneficial for demonstrating the impact of design work.

CRM & Automation: Familiarity with CRM platforms (e.g., Salesforce, HubSpot) and marketing automation tools could be helpful for understanding how brand assets are deployed and their performance tracked, though direct management is unlikely.

Prototyping & Web Implementation (Preferred):

• Framer: For advanced prototyping and potential direct implementation of web designs.

• HTML/CSS: Basic understanding for web design implementation and collaboration with developers.

📝 Enhancement Note: Proficiency with Figma and Adobe Creative Suite is non-negotiable. Preferred skills in Framer, HTML/CSS, and AI tools indicate a desire for a designer who can bridge the gap between design and implementation, contributing to faster iteration cycles.

👥 Team Culture & Values

Operations Values:

• Human-Centricity: Creating a "thoughtful and human" experience, especially critical in healthcare.

• Collaboration: Working closely with marketing, product, and leadership to achieve shared goals.

• Autonomy & Initiative: Encouraging self-starters who identify opportunities and drive projects forward.

• Transparency & Openness: Operating in the open and sharing work early for feedback.

• High Velocity & Impact: A focus on making a significant impact quickly in an early-stage environment.

• Product-Market Fit Focus: Aligning brand efforts with business objectives and customer needs.

Collaboration Style:

• Cross-Functional Integration: The role requires seamless collaboration with marketing for campaign design, product for brand consistency within the application, and leadership for strategic alignment.

• Iterative Feedback Loops: A culture that values constructive criticism and uses it to refine designs and brand strategies.

• Shared Ownership: While the Brand Designer owns the visual identity, there's an expectation of collective responsibility for the brand's overall perception and impact.

📝 Enhancement Note: The company values emphasize a proactive, collaborative, and user-focused approach. Candidates should demonstrate how they embody these values in their work, particularly in how they approach feedback and cross-functional partnerships within a remote setting.

⚡ Challenges & Growth Opportunities

Challenges:

• Defining Brand in Early Stage: Establishing a strong, scalable visual identity from the ground up for an early-stage company requires strategic thinking and the ability to anticipate future needs.

• Balancing Speed & Quality: Operating in a high-velocity startup environment means delivering high-quality work under tight deadlines, requiring efficient processes and prioritization.

• Remote Collaboration: Maintaining seamless communication and creative synergy with a distributed team presents unique challenges that require strong interpersonal and digital collaboration skills.

• Healthcare Industry Nuances: Communicating complex healthcare concepts effectively and empathetically through design requires a nuanced understanding of the industry and its audience.

Learning & Development Opportunities:

• Shape a Brand's Trajectory: Play a pivotal role in defining and evolving the visual identity of a growing company in a critical industry.

• Expand Skillset: Opportunity to gain experience in motion graphics, web implementation (HTML/CSS/Framer), and potentially AI-driven creative tools.

• Strategic Design Leadership: Potential to grow into a leadership role as the company scales, influencing broader brand strategy and team development.

• Industry Expertise: Deepen knowledge within the HealthTech sector, a rapidly evolving and impactful field.

📝 Enhancement Note: Candidates should be prepared to discuss how they approach challenges related to ambiguity, rapid iteration, and remote collaboration, framing them as opportunities for growth and innovation.

💡 Interview Preparation

Strategy Questions:

• "How would you approach defining and evolving Thatch's visual brand identity from scratch, considering our mission in healthcare?" (Focus on process, research, collaboration, and strategic thinking.)

• "Describe a time you had to balance rapid design iteration with maintaining brand consistency in a fast-paced environment. What was your approach?" (Highlight efficiency, prioritization, and stakeholder management.)

Company & Culture Questions:

• "What excites you most about Thatch's mission to change the way America does healthcare, and how do you see your role as Brand Designer contributing to that?" (Connect your passion to their mission.)

• "How do you align your personal work values with a company culture that emphasizes transparency, collaboration, and self-driven impact?" (Demonstrate cultural fit and proactive work ethic.)

Portfolio Presentation Strategy:

• Structure for Impact: Organize your portfolio presentations logically, typically starting with an overview, diving into the problem and your solution, showcasing key visuals, detailing your process, and concluding with outcomes and learnings.

• Show, Don't Just Tell: Use high-quality visuals and mockups. For digital projects, consider interactive prototypes or screen recordings. For print, professional photography or scans are essential.

• Emphasize Your Role: Clearly define your specific contributions, especially in team projects.

• Quantify Impact: Whenever possible, use data and metrics to demonstrate the effectiveness of your designs. If direct metrics are unavailable, discuss qualitative feedback or projected impact.

• Be Ready for Deep Dives: Anticipate detailed questions about your design decisions, technical choices, and problem-solving approach for each project.

📝 Enhancement Note: Candidates should prepare to articulate their design philosophy, strategic thinking, and ability to drive impact within an early-stage, remote, and mission-driven company. The interview process aims to assess not just creative talent but also adaptability, collaboration skills, and alignment with Thatch's values.

📌 Application Steps

To apply for this Brand Designer position:

• Submit your application through the provided link on Thatch's careers page.

• Curate a compelling portfolio that highlights your best work in brand identity, visual systems, and marketing design, with a strong emphasis on process and impact. Ensure it's easily accessible (e.g., via a personal website or dedicated portfolio platform).

• Tailor your resume to emphasize your 3-5 years of relevant experience, proficiency in Figma and Adobe Creative Suite, and any experience with startups, high-growth companies, or the healthcare sector. Use keywords from the job description.

• Prepare to discuss your portfolio in detail during the interview process, articulating your design rationale, problem-solving approach, and the outcomes of your work. Be ready to answer strategic and cultural fit questions.

• Conduct thorough research on Thatch, their mission in healthcare, their product, and their existing brand presence to demonstrate genuine interest and inform your interview responses.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.