Brand Designer

📍 Job Overview

Job Title: Brand Designer

Company: SOCi

Location: Toronto, Canada (Hybrid) / Vancouver, Canada (Hybrid)

Job Type: Full-time

Category: Marketing & Design Operations

Date Posted: 2026-02-20

Experience Level: 2-6 Years Professional Experience

Remote Status: Hybrid (Remote until office establishment, then 50/50 split)

🚀 Role Summary

• Drive creative execution for marketing initiatives, ensuring a consistent and recognizable visual identity across all channels within a B2B SaaS environment.

• Produce performance-oriented design assets for campaigns, product marketing, presentations, sales enablement, and events, directly supporting demand generation and thought leadership goals.

• Leverage AI-assisted workflows to accelerate ideation, generate variations, and improve production efficiency while maintaining stringent brand standards and quality control.

• Collaborate cross-functionally with Marketing and Sales teams, translating creative briefs into clear, effective visual solutions that align with business objectives.

📝 Enhancement Note: This role is positioned within a "Marketing & Design Operations" category, emphasizing the practical application of design skills to support broader Go-To-Market (GTM) strategies and operational efficiency within the marketing and sales functions. The focus on "performance-oriented design" and "AI-assisted workflows" indicates a need for designers who can connect creative output to measurable business outcomes and embrace technological advancements for scalability.

📈 Primary Responsibilities

• Design and produce high-quality creative assets end-to-end for various marketing channels, including digital ads, social media graphics, landing page visuals, presentations, and event collateral, ensuring alignment with SOCi's brand guidelines.

• Maintain and uphold SOCi’s brand identity, ensuring a cohesive, bold, and polished visual presence across all design touchpoints and communications.

• Collaborate closely with stakeholders across Marketing and Sales teams to understand project requirements, translate briefs into effective creative solutions, and support demand generation, thought leadership, and product marketing objectives.

• Create lightweight motion assets, such as GIFs and short motion snippets, for social media and campaign needs, working effectively within established motion workflows and collaborating with specialized motion/video teams when required.

• Manage multiple design projects concurrently, prioritizing tasks effectively, meeting deadlines, and delivering high-quality work with meticulous file hygiene and version control.

• Proactively apply AI design tools to enhance creative output, accelerate ideation, generate design variations, and improve overall efficiency, while exercising critical judgment for quality and brand governance.

• Adapt to evolving business needs and job description requirements, demonstrating flexibility and a willingness to take on additional duties as assigned to support team and company objectives.

📝 Enhancement Note: The responsibilities highlight a blend of core design execution and operational integration. The emphasis on "end-to-end" design, "maintaining brand consistency," and "collaborating cross-functionally" points to a need for structured workflow management and clear communication skills, crucial for operations roles. The explicit mention of "AI-assisted workflows" and "lightweight motion assets" indicates a forward-thinking approach to design production, requiring adaptability and a proactive learning mindset.

🎓 Skills & Qualifications

Education: Not explicitly specified, but a strong portfolio demonstrating equivalent experience is valued.

Experience: 2-6 years of professional design experience, with a proven track record in a fast-paced B2B SaaS, agentic, or similar environment.

Required Skills:

• Demonstrated proficiency in creating best-in-class creative for digital ads, social graphics, landing page visuals, presentations, and event collateral.

• Strong understanding and application of SOCi’s brand guidelines to ensure a cohesive visual identity.

• Ability to collaborate effectively with cross-functional stakeholders in Marketing and Sales to translate project briefs into impactful creative.

• Experience producing lightweight motion assets (GIFs/short motion snippets) for marketing campaigns.

• Proficiency in managing multiple projects simultaneously, prioritizing tasks, and meeting deadlines in a high-volume environment.

• Practical application of AI design tools to enhance speed, scale, and efficiency in design production.

• Strong fundamentals in typography, layout, composition, and systems thinking for scalable design solutions.

• Excellent communication and collaboration skills, with the ability to receive and iterate on feedback quickly.

Preferred Skills:

• After Effects knowledge for creating simple text/shape animations and transitions.

• Experience utilizing generative AI tools for ideation, variation generation, layout exploration, and design enhancement.

• Familiarity with agentic or similar fast-paced B2B environments.

📝 Enhancement Note: The requirements emphasize practical, hands-on design skills coupled with operational competencies like project management and cross-functional collaboration. The distinction between "Must Have" and "Desired Skills" clarifies the core expectations versus areas for growth, with a notable emphasis on AI tools and motion graphics, reflecting modern GTM operational needs.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A compelling portfolio demonstrating strong work across both digital and print mediums, ideally showcasing experience in B2B SaaS, agentic environments, or similarly fast-paced settings.

• Evidence of end-to-end campaign and brand asset creation, from concept to final delivery.

• Examples of how design choices directly support campaign goals and business objectives, demonstrating a performance-oriented approach.

• Clear examples of maintaining brand consistency across a variety of assets and channels.

Process Documentation:

• The portfolio should implicitly demonstrate an understanding of design workflows, including ideation, asset production, and cross-functional collaboration.

• Candidates are expected to articulate their process for managing multiple projects, prioritizing tasks, and ensuring quality control within tight deadlines.

• Examples of how AI tools were integrated into the design process to enhance efficiency and output are highly valued.

📝 Enhancement Note: For a Brand Designer role, the "portfolio" serves as the primary "process and systems" demonstration. The requirements focus on showcasing not just aesthetic output but the practical application of design within a business context, including efficiency through AI and workflow management. This aligns with operations' emphasis on demonstrable process and measurable outcomes.

💵 Compensation & Benefits

Salary Range: $65,000 - $90,000 CAD base per year, plus bonuses.

Benefits:

• Comprehensive Benefits Package for full-time permanent roles:

  • Health insurance plans
  • Dental insurance
  • Vision insurance
  • Wellness incentives
  • 401(k) plan with employer match

• Flexible Work Environment for full-time roles:

  • Flexible paid time off
  • Quarterly wellness days
  • Paid holidays
  • Unique employee engagement programs

• Empowering Career Growth and Success initiatives.

Working Hours: Typically 40 hours per week, with flexibility offered within the broader benefits framework.

📝 Enhancement Note: The salary range is specifically for CAD in Toronto and Vancouver, reflecting regional compensation standards for a mid-level designer. The benefits are comprehensive, catering to permanent employees and underscoring SOCi's commitment to employee well-being and work-life balance, which are important considerations for operations professionals seeking stable, supportive work environments.

🎯 Team & Company Context

🏢 Company Culture

Industry: AI-powered marketing solutions for multi-location businesses. SOCi operates within the MarTech (Marketing Technology) and SaaS sectors.

Company Size: SOCi is a recognized leader, indicating a significant operational scale, likely with established departments and processes for design, marketing, and sales.

Founded: 2012. This suggests a company with a solid history, having navigated market changes and established its position as a leader.

Team Structure:

• The Brand Designer will collaborate closely with Marketing and Sales teams, implying a matrixed or project-based team structure where design serves multiple functional areas.

• The mention of "motion/video teammates" suggests a dedicated creative team or pooled resources within the broader marketing/creative department.

Methodology:

• Data-Driven Creativity: The emphasis on "performance-oriented design" and "connecting creative choices to campaign goals" indicates a data-informed approach to design within the marketing function.

• Agile & Fast-Paced: The description of SOCi as a "fast-paced, agile environment" suggests a culture that values speed, adaptability, and iterative development.

• AI Integration: The explicit focus on AI-assisted workflows highlights a commitment to leveraging technology for efficiency and innovation in creative production.

Company Website: soci.ai

📝 Enhancement Note: SOCi's industry focus on AI for multi-location businesses positions it as a forward-thinking tech company. The culture described as "fast-paced, agile" and "collaborative" is typical of high-growth SaaS organizations. For operations professionals, this means an environment that values efficiency, data, and continuous improvement, with design playing a crucial role in supporting GTM operations.

📈 Career & Growth Analysis

Operations Career Level: This role is for an experienced designer (2-6 years) focusing on practical, high-volume creative production and brand consistency. It sits at a level where hands-on execution is paramount, with opportunities to influence creative direction within defined brand parameters.

Reporting Structure: The designer will likely report to a Design Manager, Creative Director, or Head of Marketing, with extensive collaboration across Marketing, Demand Generation, Product Marketing, and Sales teams.

Operations Impact: The Brand Designer's work directly impacts the effectiveness of marketing campaigns and sales enablement materials, influencing lead generation, brand perception, and customer engagement. By ensuring consistent and compelling visual communication, the role contributes to the overall efficiency and success of GTM operations.

Growth Opportunities:

• Specialization: Deepen expertise in motion graphics, AI-assisted design, or specific campaign types (e.g., digital advertising, product marketing).

• Leadership: Progress to a Senior Brand Designer role, potentially leading smaller projects or mentoring junior designers.

• Broader Design Strategy: Gain exposure to higher-level creative strategy, brand system development, and cross-functional operational planning.

• Industry Exposure: Develop a strong portfolio in B2B SaaS and AI-driven marketing solutions, increasing marketability.

📝 Enhancement Note: This role offers a clear path for a designer to refine their skills in a high-impact GTM environment. The growth opportunities focus on deepening expertise and increasing operational influence within the creative sphere, aligning with the common career progression in design operations and marketing support roles.

🌐 Work Environment

Office Type: The role is described as "Hybrid," initially fully remote, transitioning to a 50/50 split between remote and in-office work once new Vancouver, BC, and Toronto, ON offices are established. This indicates a modern, flexible work approach.

Office Location(s): Vancouver, BC, Canada and Toronto, ON, Canada. These are major Canadian tech hubs, suggesting a dynamic and collaborative professional ecosystem.

Workspace Context:

• Collaborative Environment: The hybrid model and cross-functional collaboration requirements suggest an environment that fosters teamwork, idea sharing, and collective problem-solving.

• Technology-Rich: As a tech company, expect access to up-to-date design software and potentially advanced AI tools.

• Hybrid Flexibility: The model balances the benefits of remote work (focus, flexibility) with in-office collaboration (team cohesion, spontaneous ideation).

Work Schedule: Standard full-time hours (approx. 40 hours/week) are expected, with flexibility inherent in the hybrid and remote options, allowing for effective management of design workflows and personal commitments.

📝 Enhancement Note: The hybrid work model is a critical aspect, offering flexibility while emphasizing the need for effective remote collaboration and structured in-office engagement. This aligns with modern operations expectations for work-life integration and efficient team synergy.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess experience, skills, and alignment with the role's requirements.

• Portfolio Review & Discussion: A deeper dive into the candidate's portfolio, discussing specific projects, design process, problem-solving approaches, and how creative choices connect to business outcomes.

• Skills Assessment/Exercise: Potentially a design challenge or exercise to evaluate practical design skills, speed, and ability to work within brand guidelines and constraints (e.g., creating a specific asset, adapting a concept).

• Cross-Functional Interviews: Meetings with stakeholders from Marketing and Sales to assess collaboration skills, communication style, and understanding of GTM objectives.

• Final Interview: Discussion with hiring manager or senior leadership to assess cultural fit, long-term potential, and overall alignment with SOCi's vision.

Portfolio Review Tips:

• Highlight B2B SaaS/Performance: Emphasize projects that demonstrate impact on business goals (lead generation, conversions, brand awareness) in similar industries.

• Showcase Process: Clearly articulate your design process, from brief interpretation to final asset delivery, including any AI integration or efficiency strategies.

• Brand Consistency: Include examples that explicitly show your ability to adhere to and evolve brand guidelines.

• Motion/AI Examples: If applicable, include strong examples of lightweight motion or AI-assisted design work.

• Conciseness: Present a curated selection of your best work that directly addresses the job requirements.

Challenge Preparation:

• Be prepared to discuss how you approach design challenges under tight deadlines and with limited information.

• Practice articulating your design decisions and their strategic rationale.

• Understand SOCi's brand aesthetic and target audience to inform any practical exercises.

📝 Enhancement Note: The interview process is designed to assess not only design talent but also operational capabilities like process management, cross-functional collaboration, and strategic thinking. The portfolio review is central, serving as the primary evidence of practical application and problem-solving skills.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite (Photoshop, Illustrator, InDesign): Essential for core graphic design, illustration, and layout work. Proficiency expected at a strong level.

• Figma: Critical for web design, campaign asset creation, and collaborative workflows. Advanced expertise is required.

• Canva: Experience with Canva is beneficial, indicating versatility and ability to work with user-friendly design platforms.

Analytics & Reporting: While not a direct responsibility, understanding how design assets perform (e.g., through campaign metrics) is implied by "performance-oriented design." Familiarity with how design impacts A/B testing results would be a plus.

CRM & Automation: Not directly related to this role, but understanding how design assets are deployed within marketing automation platforms or CRM-linked campaigns is advantageous.

AI & Motion Tools:

• AI Design Tools: Experience with generative AI for ideation, variation, image editing, and layout exploration is desired.

• After Effects: Knowledge of After Effects for creating GIFs and lightweight motion assets is a strong plus.

📝 Enhancement Note: The technology stack is heavily focused on industry-standard design tools, with a significant emphasis on Figma for collaborative workflows and a growing importance placed on AI and motion graphics for modern marketing operations. This reflects the operational need for speed, scalability, and advanced creative output.

👥 Team Culture & Values

Operations Values:

• Efficiency & Speed: The emphasis on "shipping high-quality work at speed" and "AI-assisted workflows" highlights a value placed on operational efficiency and rapid execution.

• Collaboration & Cross-Functional Partnership: Working "cross-functionally with Marketing and Sales teams" underscores the importance of teamwork and effective communication across departments.

• Data-Informed Creativity: The term "performance-oriented design" suggests a value placed on creative work that is measurable and contributes to tangible business outcomes.

• Continuous Learning & Adaptability: The encouragement to be a "continuous learner" and "stay current on design trends and tools (including AI)" indicates a culture that embraces innovation and professional development.

• Brand Stewardship: Upholding "consistent, recognizable visual identity" and "brand guidelines" demonstrates a commitment to maintaining a strong, unified brand presence.

Collaboration Style:

• Proactive Problem-Solving: Candidates are expected to be "proactive problem solvers" who can connect creative choices to campaign goals independently.

• Iterative Feedback: The ability to "take feedback, iterate quickly, and land high-quality outputs" points to a collaborative process involving constructive critique and rapid refinement.

• Agile Workflow: The "fast-paced, agile environment" implies a dynamic collaboration style that adapts to changing priorities and project demands.

📝 Enhancement Note: The culture values practical application of design skills to achieve business objectives, emphasizing efficiency, collaboration, and continuous improvement. This aligns with the operational mindset of driving measurable results through streamlined processes and effective teamwork.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Speed and Quality: Producing high-quality, on-brand assets rapidly in a fast-paced environment.

• Cross-Functional Alignment: Translating diverse stakeholder needs into cohesive creative solutions.

• AI Integration: Effectively leveraging AI tools while maintaining brand integrity and creative control.

• Evolving Hybrid Model: Adapting to the transition from fully remote to a hybrid work environment.

• Keeping Pace with Trends: Staying current with design trends, AI advancements, and marketing best practices.

Learning & Development Opportunities:

• Advanced AI Design Skills: Gaining deeper expertise in utilizing AI tools for creative production and efficiency.

• Motion Graphics Specialization: Developing skills in After Effects and advanced motion design for marketing campaigns.

• B2B SaaS Design Expertise: Building a strong portfolio and understanding of design within the SaaS and MarTech landscape.

• Cross-Functional Exposure: Learning about demand generation, product marketing, and sales enablement strategies from a design perspective.

• Mentorship: Potential for guidance from senior designers or creative leads within SOCi.

📝 Enhancement Note: The challenges presented are typical for a high-volume design role in a growth-stage tech company, offering significant opportunities for skill development and career advancement in specialized areas of marketing operations and creative execution.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for taking a creative brief from a Marketing or Sales stakeholder and translating it into polished, performance-oriented design assets." (Focus on workflow, communication, and outcome linkage.)

• "How do you ensure brand consistency across a wide range of assets and channels, especially when working on multiple projects concurrently?" (Highlight process, brand guideline adherence, and organizational skills.)

• "Can you walk us through a project where you used AI design tools to accelerate your workflow or generate variations? What were the results and your approach to quality control?" (Demonstrate practical AI application and critical judgment.)

Company & Culture Questions:

• "Based on your understanding of SOCi, how would you approach designing assets that appeal to multi-location businesses and their unique marketing challenges?" (Research SOCi's brand and target audience.)

• "How do you see your role contributing to the broader Go-To-Market (GTM) strategy at SOCi?" (Connect design to business objectives and operational impact.)

Portfolio Presentation Strategy:

• Storytelling: Frame your portfolio pieces as case studies, explaining the problem, your approach, the solution (your design), and the measurable impact or outcome.

• Process Demonstration: Be ready to discuss your thought process, tools used (especially Figma and AI), and how you iterated based on feedback.

• Quantify Impact: If possible, include metrics or qualitative feedback that demonstrate the effectiveness of your designs.

• Showcase Versatility: Ensure your portfolio highlights your ability to work across different asset types (digital ads, social, presentations, etc.) and your proficiency with required tools.

• AI & Motion Emphasis: Clearly tag or highlight any work that demonstrates your skills with AI tools or motion graphics.

📝 Enhancement Note: Interview preparation should focus on demonstrating not just design talent but also operational competence, strategic thinking, and adaptability. Candidates should be ready to articulate their processes, showcase practical applications of tools (especially AI), and connect their work directly to business outcomes, which is key for GTM and operations roles.

📌 Application Steps

To apply for this Brand Designer position:

• Submit your application through the provided Greenhouse link.

• Customize your Resume: Tailor your resume to highlight experience in B2B SaaS, performance-oriented design, AI tool utilization, and cross-functional collaboration, using keywords from the job description.

• Curate Your Portfolio: Select your strongest, most relevant work that showcases your skills in digital and print design, brand consistency, and ideally, motion graphics or AI-assisted design. Prepare to discuss your process and the impact of your work.

• Prepare for Design Challenges: Practice creating design assets under timed conditions and be ready to articulate your design decisions and their strategic rationale.

• Research SOCi: Understand SOCi's mission, target audience (multi-location businesses), brand aesthetic, and recent marketing initiatives to demonstrate genuine interest and cultural fit.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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