🔥 Brand Designer

📍 Job Overview

Job Title: Brand Designer

Company: OBRIO

Location: Ukraine, Poland (Remote)

Job Type: Full-time

Category: Creative & Design

Date Posted: April 8, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: Fully Remote

🚀 Role Summary

• Drive brand identity development and execution for Nebula, a global spirituality platform with over 70 million users.

• Create compelling visual assets, including landing pages, marketing creatives, and motion content, to enhance brand recognition and user engagement.

• Systematically integrate AI tools into design processes to optimize workflows, improve efficiency, and elevate design quality.

• Collaborate with cross-functional teams to ensure brand consistency across all digital and print communication channels.

• Contribute to the strategic evolution of the Nebula brand, aiming to establish OBRIO as the first Ukrainian unicorn in the spiritual self-development niche.

📝 Enhancement Note: While the raw job description focuses on creative design, the role's impact on a large-scale product and the mention of "operational model" and "marketing budget" suggest a need for a designer who understands the business context and can contribute to scalable brand strategies. The emphasis on AI integration also points to a forward-thinking approach to design operations.

📈 Primary Responsibilities

• Develop and design high-impact landing pages, brand materials, and digital creatives that solidify Nebula's recognizable image for a global user base.

• Evolve and maintain the Nebula brand identity, ensuring consistency from intricate details to the exploration of new expressive visual solutions.

• Produce motion content that amplifies the brand's digital presence and resonates with the target audience.

• Prepare print-ready layouts and adapt creative assets for diverse formats and communication channels.

• Implement and leverage AI tools within the design process to boost speed and enhance the quality of deliverables.

• Proactively identify opportunities for process optimization in design workflows, particularly through the adoption of new technologies and methodologies.

• Collaborate closely with marketing, product, and content teams to align visual strategies with overarching business objectives.

• Manage multiple design projects simultaneously, ensuring timely delivery and adherence to brand guidelines and project briefs.

📝 Enhancement Note: The responsibilities emphasize a blend of creative execution and strategic brand development, with a significant focus on process optimization through AI. This suggests the role requires not just artistic talent but also a business-oriented mindset and an aptitude for operational efficiency in design.

🎓 Skills & Qualifications

Education: Not explicitly stated, but a Bachelor's degree in Graphic Design, Visual Arts, or a related field is common for mid-level design roles.

Experience: 2+ years of professional design experience, with a proven track record of translating briefs into effective visual solutions. Experience in web design and product branding is crucial.

Required Skills:

• Proven proficiency in graphic design principles and visual communication.

• Expertise in Adobe Photoshop and Adobe Illustrator.

• Strong working knowledge of After Effects (minimum 1 year of experience).

• Advanced proficiency in Figma as a primary design environment.

• Demonstrated experience in web design, understanding of good landing page structure and user experience.

• Familiarity and practical experience with AI tools for design enhancement and workflow optimization.

• Ability to develop and maintain brand identity systems.

• Excellent communication and interpersonal skills, with a proactive approach to feedback.

Preferred Skills:

• Experience in Motion Design and animation.

• A portfolio showcasing projects for product-focused or digital-first brands.

• Understanding of user-centered design principles and their application in brand strategy.

• Experience working in a fast-paced, product-driven tech environment.

📝 Enhancement Note: The requirements highlight a strong technical skill set with industry-standard design software, coupled with a progressive approach to AI integration. The preference for product/digital brand experience and motion design indicates a desire for a designer who can contribute to a dynamic, digital-first product.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated selection of design projects demonstrating a strong understanding of brand identity development and execution.

• Case studies showcasing the process of transforming design briefs into successful visual outcomes, highlighting problem-solving and strategic thinking.

• Examples of web design work, particularly landing pages, that exhibit effective user flow and aesthetic appeal.

• Demonstrations of motion design or animation work, if applicable, to showcase dynamic content creation capabilities.

• Projects that illustrate the application of AI tools in the design process, detailing the impact on efficiency or creative output.

Process Documentation:

• Showcase how you approach design challenges, from initial concept to final delivery, emphasizing a structured and repeatable process.

• Illustrate your workflow for managing design projects, including brief analysis, concept development, iteration, and final asset creation.

• Provide examples of how you integrate feedback and collaborate with stakeholders to refine design solutions.

• Detail your approach to maintaining brand consistency and quality control throughout the design lifecycle.

📝 Enhancement Note: The emphasis on "process" and "systems" in the portfolio requirements suggests that OBRIO values not just the final design output but also the candidate's methodology and systematic approach to design. This is particularly relevant for a role that mentions optimizing processes with AI.

💵 Compensation & Benefits

Salary Range: Given the mid-level experience requirement (2+ years), the remote nature, and the company's growth phase in the Ukrainian/Polish tech market, a competitive salary range would likely be in the range of $2,000 - $4,000 USD per month for remote roles based in Ukraine, and potentially higher for roles based in Poland, considering local market rates and cost of living. This estimate is based on industry benchmarks for Brand Designers with similar experience levels in Eastern European tech hubs and the company's stated ambition.

Benefits:

• Work Flexibility: Freedom to work from office locations in Kyiv, Lviv, or Warsaw, or fully remote.

• Growth Environment: Access to challenging tasks and experienced colleagues (75% Middle/Senior specialists), fostering rapid professional growth.

• Wellness & Balance: Participation in the OBRIO Wellness Club, coverage for individual sports activities, and a "Spiritual Allowance" for personal well-being.

• Time Off: 20 paid vacation days, unlimited sick leave, and the opportunity for sabbatical leave.

• Social Impact: Involvement in charitable projects, volunteering, and support for mobilized colleagues and their families.

• Professional Development: Dedicated budget for training, mentorship, and attendance at top Ukrainian and international conferences (e.g., IT Arena, DOU Days, Web Summit, TikTok & Meta Summits).

• Community & Perks: Collaborations with Ukrainian brands, stylish OBRIO merchandise, and team-building events.

Working Hours: While not explicitly stated, a standard full-time role typically implies around 40 hours per week. The remote and flexible nature suggests a focus on deliverables rather than strict adherence to a 9-to-5 schedule, allowing for adaptation to personal productivity peaks.

📝 Enhancement Note: The salary estimate is derived from general market knowledge for tech roles in Ukraine and Poland, considering the company is a growing IT product company. Benefits are comprehensive and align with modern employee expectations, with a unique emphasis on wellness and spiritual allowance, reflecting the company's product niche.

🎯 Team & Company Context

🏢 Company Culture

Industry: IT Services & Software, Spirituality & Self-Development Tech, Digital Media & Entertainment. OBRIO operates at the intersection of technology and personal growth, creating a unique market position.

Company Size: 300+ professionals. This indicates a company that has scaled significantly from its startup roots but likely retains some of the agility and innovation of a younger organization, while also having established operational processes.

Founded: 6+ years ago. This signifies a mature product and company that has navigated early-stage growth and is now focused on significant scaling and market leadership.

Team Structure:

• The Brand Design role is part of a larger team responsible for employer branding, talent acquisition, and overall workplace experience.

• The team is composed of specialists who focus on scaling the workforce, building the employer brand, and enhancing employee satisfaction (eNPS).

Methodology:

• Data-driven decision-making is implied by the mention of a large marketing budget and a focus on user engagement and eNPS.

• A strong emphasis on experimentation and continuous improvement, particularly in design processes with the integration of AI.

• A culture that values ambitious goals, aiming to become the first Ukrainian unicorn.

• A focus on creating a positive and impactful workplace experience, evidenced by extensive benefits and employee support initiatives.

Company Website: https://obrio.co/

📝 Enhancement Note: The company culture is characterized by ambition, rapid growth, a focus on employee well-being (with a unique spiritual allowance), and a commitment to building a strong employer brand. The "spirituality" niche of their product, Nebula, likely influences the company's values and approach to employee support.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Brand Designer, requiring 2+ years of experience. It's a crucial individual contributor role that can lead to Senior Brand Designer or Art Director positions.

Reporting Structure: The role will likely report to a Creative Lead, Head of Design, or Marketing Manager, depending on the specific team structure within OBRIO. The description mentions working "together with" a specific individual, suggesting a close-knit team dynamic.

Operations Impact: The Brand Designer's work directly influences Nebula's market perception, user acquisition, and retention. By developing strong brand visuals and consistent messaging, they contribute significantly to the company's global scaling efforts and its ambition to become a unicorn. Their role is integral to the marketing and product strategies that drive user growth and engagement.

Growth Opportunities:

• Skill Specialization: Deepen expertise in specific design areas like motion graphics, UI/UX for brand applications, or AI-driven design workflows.

• Leadership Track: Progress to a Senior Brand Designer role, mentoring junior designers, or potentially moving into an Art Director position overseeing broader creative campaigns.

• Cross-Functional Exposure: Gain experience working closely with product, marketing, and GTM teams, understanding how design contributes to broader business objectives.

• Industry Exposure: Attend top-tier conferences, bringing back new insights and best practices to OBRIO's design processes.

• Impactful Projects: Contribute to a globally recognized brand with a significant user base, offering opportunities to work on large-scale projects with tangible impact.

📝 Enhancement Note: The growth opportunities are framed around deepening design expertise, potential leadership, and broad business impact, aligning with the company's ambitious vision and the role's strategic importance.

🌐 Work Environment

Office Type: OBRIO offers flexible work arrangements, including options to work from their physical offices in Kyiv, Lviv, or Warsaw, or to work entirely remotely. The offices are described as "super comfortable."

Office Location(s):

• Kyiv, Ukraine

• Lviv, Ukraine

Workspace Context:

• Collaborative Atmosphere: The company emphasizes strong team dynamics and cross-functional collaboration, suggesting an environment where designers work closely with other departments.

• Modern Tools & Technology: The role requires proficiency in industry-standard design software (Adobe Suite, Figma) and encourages the use of AI tools, indicating a tech-forward workspace.

• Supportive Culture: The extensive benefits, including wellness programs and spiritual allowances, point to a work environment that prioritizes employee well-being and work-life balance.

Work Schedule: While full-time, the remote and flexible nature suggests a focus on output and results. Employees are likely empowered to manage their schedules to optimize productivity, with core hours potentially established for team collaboration and meetings.

📝 Enhancement Note: The blend of office-based and remote options provides flexibility, catering to diverse working preferences. The emphasis on "super comfortable" offices and supportive benefits suggests a well-resourced and employee-centric work environment.

📄 Application & Portfolio Review Process

Interview Process:

• Intro Call with TA Specialist: Initial screening to assess cultural fit, basic qualifications, and understand candidate motivations.

• Test Task: A practical design assignment to evaluate core skills, creativity, and ability to meet project requirements. This is a critical step for a design role.

• Interview with Manager: Deeper dive into experience, design philosophy, problem-solving approach, and how the candidate fits the team's needs.

• Bar Raising: Likely a final interview or panel review focused on assessing the candidate's potential to elevate the team's quality and strategic thinking.

• Job Offer: Extension of an offer to the selected candidate.

Portfolio Review Tips:

• Showcase Process, Not Just Pixels: For each project, explain the brief, your strategic approach, the challenges faced, how you used specific tools (including AI), and the results achieved.

• Highlight Brand Identity Work: Prioritize examples that demonstrate your ability to develop and maintain a consistent brand voice and visual language.

• Demonstrate Versatility: Include examples of different types of deliverables (web, print, motion, creatives) to show a broad skill set.

• Quantify Impact: Where possible, use metrics or qualitative feedback to show the effectiveness of your designs.

• Tailor to OBRIO: Research Nebula and OBRIO's existing brand. Show how your style and approach align with or can enhance their current visual identity.

Challenge Preparation:

• Understand the Brief: For the test task, thoroughly analyze the requirements, target audience, and objectives.

• Think Strategically: Consider not just aesthetics but also the business goals behind the design. How will your design contribute to user acquisition or engagement?

• Leverage AI: If the test task allows, demonstrate how you would use AI tools to enhance your process or output.

• Time Management: Plan your time effectively to complete the task within the given deadline.

• Presentation Readiness: Be prepared to walk through your portfolio and test task, explaining your design decisions clearly and concisely.

📝 Enhancement Note: The interview process is structured to assess skills, strategic thinking, and cultural fit. The portfolio review is a key component, emphasizing the need for candidates to articulate their design process and its business impact, especially with the inclusion of AI tools.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: The core collaborative design tool for UI/UX and interface design.

• Adobe Photoshop: For raster image editing, manipulation, and digital asset creation.

• Adobe Illustrator: For vector graphics, logos, and scalable illustrations.

• Adobe After Effects: For motion graphics, animation, and video editing.

Analytics & Reporting: While not directly a designer's tool, understanding how design impacts key metrics (e.g., conversion rates on landing pages, engagement on creatives) is beneficial. Familiarity with tools like Google Analytics or product analytics platforms could be a plus.

CRM & Automation: Not directly relevant for a Brand Designer, but awareness of how marketing assets are deployed through CRM or marketing automation platforms might be useful for context.

AI Tools: The role explicitly calls for experience with AI tools for design. This could include AI-powered image generators (e.g., Midjourney, DALL-E), AI-assisted design plugins for Figma or Adobe Suite, or AI tools for workflow automation.

📝 Enhancement Note: The technology stack is standard for a creative role, with a significant emphasis on Figma and the Adobe Creative Suite. The explicit mention of AI tools indicates a forward-thinking approach, and candidates should be prepared to discuss their experience and ideas in this area.

👥 Team Culture & Values

Operations Values:

• Ambition & Impact: A drive to achieve significant goals, such as becoming a unicorn, and to create solutions that impact millions of lives globally.

• People-Centricity: A strong focus on employee well-being, growth, and creating a supportive "lovemark" employer brand.

• Innovation & Experimentation: Willingness to explore new technologies (like AI) and iterate on processes to find optimal solutions.

• Data-Driven Approach: Implied by the large marketing budget and focus on user growth and satisfaction metrics (eNPS).

• Efficiency & Results: A commitment to delivering high-quality work efficiently, especially through process optimization.

Collaboration Style:

• Cross-Functional Integration: Designers are expected to work closely with marketing, product, and potentially TA teams, indicating a collaborative and integrated approach.

• Feedback Culture: Openness to feedback is explicitly mentioned as a positive attribute, suggesting a culture of continuous improvement and constructive critique.

• Knowledge Sharing: The emphasis on growth opportunities, mentorship, and conference attendance suggests a culture that values learning and sharing expertise.

📝 Enhancement Note: The company values are a strong mix of ambitious business goals and deep care for employee well-being, reflecting a mature yet people-focused organization. The "spirituality" aspect of their product may also foster a culture of mindfulness and personal growth.

⚡ Challenges & Growth Opportunities

Challenges:

• Fast-Paced Environment: Rapid iteration and delivery of diverse design requests (landing pages, motion, creatives) for a growing global brand.

• Brand Evolution: Continuously developing and maintaining a consistent brand identity for a large, established user base while exploring new expressive solutions.

• AI Integration: Effectively adopting and leveraging AI tools into existing design workflows to improve efficiency and quality, requiring continuous learning and adaptation.

• Balancing Creativity with Business Needs: Ensuring design solutions meet both aesthetic standards and strategic business objectives, such as user acquisition and engagement.

Learning & Development Opportunities:

• Advanced Design Skills: Opportunities to refine skills in motion design, digital branding, and potentially UI/UX for brand applications.

• AI in Design Mastery: Becoming proficient in utilizing emerging AI tools to streamline design processes and push creative boundaries.

• Strategic Brand Development: Contributing to the high-level strategy of a globally recognized brand.

• Industry Conferences: Access to leading industry events for continuous learning and networking.

• Mentorship: Learning from senior team members and potentially mentoring junior designers as the role progresses.

📝 Enhancement Note: The challenges are typical for a fast-growing tech company with a significant global product, particularly the integration of new technologies like AI. The growth opportunities are well-aligned with overcoming these challenges and advancing one's career.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to quickly adapt your design approach based on new project requirements or changing priorities. How did you manage it?" (Assesses flexibility and process management)

• "How do you ensure brand consistency across different platforms and formats, especially when working with a large, established brand like Nebula?" (Tests understanding of brand strategy and execution)

• "Walk us through a project where you successfully integrated AI tools into your design workflow. What was the outcome, and what did you learn?" (Evaluates practical AI application and learning agility)

Company & Culture Questions:

• "What interests you most about OBRIO's mission and the Nebula brand?" (Assesses research and alignment with company values)

• "How do you see your design philosophy contributing to a 'lovemark' employer brand and a company focused on spirituality and well-being?" (Tests cultural fit and understanding of company niche)

• "Describe your ideal work environment. How do you thrive in a remote or hybrid setting?" (Evaluates work style and suitability for the company's flexible model)

Portfolio Presentation Strategy:

• Storytelling: Frame each portfolio piece as a narrative: the challenge, your solution, the process (including AI tools used, if applicable), and the impact/results.

• Visual Clarity: Ensure your portfolio is well-organized, easy to navigate, and visually appealing. Use high-quality mockups.

• Process Emphasis: Be ready to explain why you made certain design choices, not just what you designed. Highlight your thought process and problem-solving skills.

• Quantify Results: Whenever possible, back up your claims with data or specific outcomes. For example, "This landing page design contributed to a X% increase in sign-ups."

• Enthusiasm for Nebula: Show genuine excitement for the Nebula brand and OBRIO's mission. Connect your skills and passion to their goals.

📝 Enhancement Note: Interview preparation should focus on demonstrating not only design skills but also strategic thinking, adaptability, and an understanding of how design contributes to business objectives and company culture, especially in the context of AI integration and a mission-driven company.

📌 Application Steps

To apply for this Brand Designer position:

• Submit your application through the provided link on ashbyhq.com.

• Portfolio Customization: Ensure your portfolio prominently features examples of brand identity development, web design (especially landing pages), and any motion graphics work. Highlight projects where you've utilized AI tools to enhance your workflow or creative output. Tailor your presentation to reflect OBRIO's existing brand aesthetic and their ambitious goals.

• Resume Optimization: Clearly list your proficiency in Figma, Adobe Photoshop, Illustrator, and After Effects. Quantify your experience where possible (e.g., "2+ years designing for digital products," "Developed X landing pages that increased conversion by Y%"). Integrate keywords like "Brand Identity," "Web Design," "Motion Design," and "AI Tools."

• Test Task Preparation: Review examples of successful design tasks in similar roles. Focus on understanding the brief thoroughly, demonstrating a structured design process, and delivering a polished, on-brand solution within the given timeframe. Consider how you can showcase your strategic thinking and problem-solving abilities.

• Company Research: Familiarize yourself with OBRIO, the Nebula app, their mission, and their current brand presence. Understand their market position and their ambition to become a unicorn. Prepare to discuss how your design skills can contribute to these objectives and align with their employee-centric culture.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.