Brand Designer

📍 Job Overview

Job Title: Brand Designer

Company: OBDeleven

Location: Vilnius, Vilnius County, Lithuania

Job Type: Full-time

Category: Art & Design / Marketing / Creative & Media

Date Posted: March 12, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: Hybrid (3 days in office, 2 days remote)

🚀 Role Summary

• Drive the visual identity and brand evolution for a leading automotive tech company, OBDeleven, ensuring consistent and impactful brand representation across all consumer touchpoints.

• Conceptualize, design, and execute a wide range of creative assets, encompassing digital campaigns, product packaging, merchandise, and large-scale exhibition materials for global automotive events.

• Collaborate closely with cross-functional teams, including marketing, product, and sales, to translate brand strategy into compelling visual narratives that resonate with a global audience of car enthusiasts.

• Maintain and enhance brand guidelines and asset libraries, championing visual consistency and brand integrity across all internal and external communications and product touchpoints.

• Leverage a strong understanding of print production requirements and digital design best practices to deliver high-quality, production-ready assets that uphold the brand's premium positioning in the automotive tech market.

📝 Enhancement Note: The role is classified as a Brand Designer with a focus on automotive technology. The hybrid work arrangement indicates a need for on-site collaboration with teams in Vilnius, while offering flexibility for remote work on other days. The emphasis on global reach and automotive events like SEMA and Automechanika suggests a dynamic, fast-paced environment requiring adaptability and a keen understanding of industry-specific visual communication.

📈 Primary Responsibilities

• Design and continuously evolve OBDeleven’s comprehensive visual identity system across all key brand touchpoints, including digital marketing campaigns, website presence, and physical product representations.

• Develop and create a diverse array of digital and physical branding assets, such as branded merchandise (apparel, accessories), promotional items, and visually engaging content for online platforms.

• Conceptualize and execute design solutions for major international automotive exhibitions and trade shows, including but not limited to SEMA and Automechanika, ensuring maximum brand impact and recognition.

• Contribute to the visual direction and design of product packaging for OBDeleven's hardware products and accessories, ensuring packaging aligns with brand aesthetics and enhances the unboxing experience.

• Create compelling visuals for the company website, targeted digital advertising campaigns, social media content, and internal communication materials to foster brand cohesion and employee engagement.

• Prepare and manage print-ready files, meticulously ensuring adherence to all necessary production requirements, including formats, color profiles, and technical specifications for diverse printing processes.

• Proactively maintain and update the official brand guidelines and comprehensive asset libraries, ensuring all stakeholders have access to current and accurate brand resources and promoting strict visual consistency.

• Foster strong collaborative relationships with marketing, product development, and sales teams, acting as a key design partner to effectively translate business objectives into impactful visual strategies.

📝 Enhancement Note: The responsibilities clearly indicate a hands-on design role with a strategic component, requiring the candidate to not only execute design tasks but also contribute to brand strategy. The mention of specific events like SEMA and Automechanika implies a need for experience with trade show collateral and large-format printing, while product packaging and merchandise design highlight a broad application of design skills.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a Bachelor's degree in Graphic Design, Visual Communications, Fine Arts, or a related field is typically expected for mid-level design roles. Equivalent practical experience and a strong portfolio can often substitute for formal education.

Experience: A minimum of 2-5 years of professional experience in graphic design, with a significant focus on brand identity development and application across various media. Proven experience in a similar brand design role, preferably within a tech or automotive-related industry, is highly advantageous.

Required Skills:

• Demonstrated expertise in graphic design principles and a strong portfolio showcasing brand identity work across multiple formats (digital and print).

• Proven experience in designing physical assets such as product packaging, merchandise (apparel, accessories), and exhibition booth graphics.

• Solid understanding of print production requirements, including file preparation, color management (CMYK vs. RGB), bleed, trim, and resolution standards.

• Ability to effectively translate abstract brand positioning and strategic objectives into clear, compelling, and consistent visual design language.

• Exceptional attention to detail, ensuring accuracy and consistency across all design outputs and brand touchpoints.

• Experience in collaborating effectively with marketing, product, or sales teams to achieve shared project goals and brand objectives.

Preferred Skills:

• Experience with 3D rendering software for product visualization or packaging mockups.

• Familiarity with motion graphics or basic video editing for digital campaign assets.

• Knowledge of user interface (UI) design principles for web and digital applications.

• Experience working within an Agile development environment.

• A passion for automotive culture and technology.

📝 Enhancement Note: The requirements emphasize a blend of creative execution and practical production knowledge. The explicit mention of a "strong graphic design portfolio showcasing brand work across multiple formats" is critical. The requirement for experience with "print assets such as packaging, merchandise, or exhibition materials" and "solid understanding of print production requirements" highlights the need for tangible, production-focused skills beyond purely digital design.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated collection of design projects that clearly demonstrate your ability to develop and apply a consistent brand identity across diverse media, including digital, print, and physical products.

• Specific case studies showcasing the end-to-end design process for at least two distinct brand identity projects, detailing the ideation, concept development, execution, and final application stages.

• Examples of successful packaging design projects, illustrating an understanding of structural considerations, material choices, and consumer appeal.

• Demonstrations of merchandise design, including apparel graphics, promotional items, and how these align with overall brand messaging.

Process Documentation:

• Showcase your approach to maintaining and updating brand guidelines, providing an example of how you ensure visual consistency across a range of applications.

• Illustrate your workflow for preparing print-ready files, detailing the steps taken to ensure accuracy and prevent production issues.

• Present examples of how you collaborate with cross-functional teams (marketing, product) on design projects, demonstrating communication and feedback integration.

• Include documentation or examples of how you manage an asset library, ensuring organized storage and easy accessibility of brand assets.

📝 Enhancement Note: For a Brand Designer role, the portfolio is paramount. The emphasis should be on demonstrating a holistic understanding of brand application, from initial concept to final production, across both digital and physical realms. This includes showcasing problem-solving skills in design, such as translating brand strategy into tangible assets and managing production complexities.

💵 Compensation & Benefits

Salary Range: Gross salary from 2400 – 3500 EUR per month, depending on the candidate's experience and qualifications.

• Analysis: This range positions the role as mid-level within the Lithuanian market, considering the specified experience level (2-5 years) and the gross monthly salary structure. For a Brand Designer in Vilnius with this experience, this range is competitive, reflecting the demand for skilled creative professionals.

Benefits:

• Comprehensive health plan for employee well-being.

• Paid time off for personal care and family needs.

• Flexible working hours to accommodate work-life balance.

• A dedicated birthday day off to celebrate personal milestones.

• Conditional 4-day workweek for one month annually, tied to company goal achievement.

• Additional vacation days awarded based on tenure, up to 4 extra days.

• A 2% gross salary learning budget to support professional development.

• A monthly paid self-learning day for focused skill enhancement.

• Friday lunches provided by the company.

• Regular team-building events and company parties to foster camaraderie.

• Standard office perks including snacks, a comfortable lounge area, and access to sport communities.

Working Hours: Standard full-time hours, with an emphasis on flexibility. The company offers flexible working hours, allowing employees to adjust their schedules to a certain extent, contributing to a better work-life integration.

📝 Enhancement Note: The salary range is explicitly provided, allowing for a direct statement of typical compensation. The benefits package is extensive and clearly detailed, highlighting strong employee support and development initiatives, including unique perks like a conditional 4-day workweek and a dedicated learning budget, which are significant attractors for creative professionals.

🎯 Team & Company Context

🏢 Company Culture

Industry: Automotive Technology / Consumer Electronics. OBDeleven operates in a niche but growing sector, blending automotive diagnostics and customization with accessible technology for car enthusiasts. This industry demands innovation, reliability, and a strong understanding of user needs in a passionate market.

Company Size: OBDeleven is a growing company, likely falling into the small to medium-sized business (SMB) or mid-market category (50-250 employees based on typical growth trajectories for companies with over a decade of operation and global reach). This size often means a dynamic environment with opportunities for direct impact, but also requires individuals to be adaptable and wear multiple hats.

Founded: Founded over 10 years ago, OBDeleven has established a solid track record and a global presence. This longevity suggests stability, a proven product-market fit, and a mature understanding of its customer base and industry challenges.

Team Structure:

• The Brand Designer will likely be part of the Marketing or Creative department, potentially reporting to a Marketing Manager, Head of Design, or Creative Director.

• The team is expected to be collaborative, with regular interaction with product managers, sales representatives, and digital marketing specialists.

Methodology:

• Data Analysis & Insights: While primarily a design role, the Brand Designer will need to understand how design choices impact user engagement and conversion metrics, potentially using analytics to inform visual decisions for digital campaigns.

• Workflow Planning & Optimization: The role involves managing design workflows for various projects, from initial briefs to final delivery, ensuring efficient use of time and resources.

• Automation & Efficiency: Leveraging design tools and processes effectively to streamline asset creation and brand management is key.

Company Website: https://obdeleven.com/

📝 Enhancement Note: The company context is built upon the provided description, inferring company size and industry positioning. The emphasis on "making car tech easy and accessible" and "building powerful yet simple diagnostic and customization tools" highlights a user-centric approach that the brand design must embody. The company's age and global reach suggest a balance of established processes and ongoing innovation.

📈 Career & Growth Analysis

Operations Career Level: This Brand Designer role is positioned as a mid-level position, requiring 2-5 years of experience. It offers a significant opportunity to shape the visual identity of a growing company in the automotive tech space. The responsibilities suggest a role with substantial ownership and the potential to influence brand direction.

Reporting Structure: The Brand Designer will likely report to a senior member of the marketing or creative team, such as a Marketing Manager, Creative Lead, or Head of Design. This structure provides guidance and mentorship while allowing for independent contribution.

Operations Impact: The Brand Designer's impact is crucial for OBDeleven's market perception and customer acquisition. Strong visual branding directly influences brand recognition, customer trust, marketing campaign effectiveness, and product appeal. By ensuring a cohesive and compelling visual identity across all touchpoints (from packaging to digital ads), the designer directly contributes to sales enablement and overall business growth.

Growth Opportunities:

• Specialization: Opportunity to deepen expertise in specific areas like automotive branding, packaging design, or digital campaign visual strategy.

• Leadership: Potential to move into a Senior Brand Designer or Art Director role, leading design projects and mentoring junior designers as the company grows.

• Cross-Functional Skill Development: Exposure to product development, marketing strategy, and sales enablement can broaden understanding of the business, leading to more impactful design solutions.

• Industry Exposure: Working on projects for major automotive events provides valuable experience and networking opportunities within the industry.

📝 Enhancement Note: This analysis focuses on the career trajectory for a Brand Designer. The emphasis is on how the role contributes to business objectives and the potential pathways for professional development within the company, considering the "growth" aspect of the company description.

🌐 Work Environment

Office Type: OBDeleven offers a hybrid work model, meaning a blend of remote work and in-office collaboration. The office environment in Vilnius is likely designed to foster creativity and teamwork, equipped with the necessary tools and amenities to support design tasks and collaborative sessions.

Office Location(s): Vilnius, Vilnius City Municipality, Lithuania. This location provides access to a vibrant city with a growing tech and creative scene.

Workspace Context:

• Collaborative Environment: The 3 days in the office are intended for team meetings, brainstorming sessions, and hands-on collaboration with colleagues from marketing, product, and sales. This fosters a sense of community and shared purpose.

• Operations Tools & Technology: The office will be equipped with standard design software and hardware, likely including high-performance workstations, large displays, and potentially specialized equipment for print proofing or digital asset management.

• Team Interaction: The hybrid model encourages intentional in-person interaction for key strategic discussions and team-building activities, balanced with the flexibility of remote work for focused individual tasks.

Work Schedule: The company offers flexible working hours, allowing employees to manage their daily schedules to better align with personal needs and project demands, while still fulfilling core responsibilities and meeting collaboration requirements.

📝 Enhancement Note: The hybrid work environment is a key feature. The description emphasizes the balance between remote flexibility and the necessity of in-office collaboration for specific team activities and strategic alignment, crucial for a design role within a growing company.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess qualifications and creative fit.

• Portfolio Presentation: A dedicated session where you present your best work, focusing on brand design projects, explaining your process, rationale, and the impact of your designs. Be prepared to discuss specific case studies related to packaging, merchandise, or exhibition visuals.

• Skills & Collaboration Interview: An interview focusing on your technical design skills, understanding of print production, ability to translate brand strategy, and experience working with cross-functional teams. Behavioral questions assessing problem-solving and collaboration will be common.

• Final Interview: A potential interview with a senior leader to discuss cultural fit, long-term career aspirations, and alignment with OBDeleven's vision.

Portfolio Review Tips:

• Curate Strategically: Select projects that best represent your skills in brand identity, packaging, merchandise, and exhibition design. Showcase variety and depth.

• Tell a Story: For each project, clearly articulate the brief, your design process, the challenges faced, your solutions, and the measurable impact (if possible). Use visuals to support your narrative.

• Highlight Production Knowledge: Explicitly mention your understanding of print specifications, material considerations for packaging, and execution details for merchandise.

• Demonstrate Brand Consistency: Show how you've applied a unified visual identity across multiple touchpoints for a single brand.

• Be Ready for Digital & Physical: Ensure your portfolio includes strong examples of both digital assets (campaigns, web) and physical outputs (packaging, print collateral).

Challenge Preparation:

• Design Challenge: You may be given a small, timed design task related to the company's products or marketing materials. Focus on demonstrating your understanding of the brand and your ability to deliver a clear, on-brand concept quickly.

• Brand Application Exercise: Be prepared to discuss how you would approach a specific branding challenge for OBDeleven, such as designing a new line of merchandise or conceptualizing visuals for an upcoming trade show.

• Process Explanation: Be ready to walk through your typical design workflow, from receiving a brief to delivering final assets, emphasizing efficiency and collaboration.

📝 Enhancement Note: This section offers concrete advice tailored to a Brand Designer role, emphasizing the critical importance of the portfolio and the types of questions and exercises candidates should expect. The focus is on demonstrating practical application and strategic thinking in design.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Proficiency is essential, particularly in:

  • Illustrator: For vector graphics, logo design, and detailed illustrations.
  • Photoshop: For image manipulation, digital asset creation, and mockups.
  • InDesign: For layout design, brand guideline documents, and print collateral.

• Prototyping/Wireframing Tools (Optional but beneficial): Figma, Sketch, or Adobe XD for digital asset conceptualization and collaboration.

Analytics & Reporting: While not a primary function, familiarity with tools like Google Analytics or platform-specific campaign analytics can help understand the performance of digital design assets.

CRM & Automation: No direct CRM or automation tools are listed as primary requirements for this design role, but understanding how design assets are deployed through marketing automation platforms could be beneficial.

📝 Enhancement Note: The core tools for a Brand Designer are clearly defined by the Adobe Creative Suite. Other tools are listed as beneficial to showcase a broader skillset and understanding of the digital design ecosystem.

👥 Team Culture & Values

Operations Values:

• Innovation & Accessibility: The core value of making car tech easy and accessible should permeate all design decisions, ensuring visuals are clear, intuitive, and appealing to a broad audience of car enthusiasts.

• Quality & Craftsmanship: A commitment to high-quality design and attention to detail, reflecting the quality of OBDeleven's products and the passion of its user base.

• Ownership & Impact: Encouraging designers to take ownership of their projects, propose ideas, and see the direct impact of their work on the brand and business.

• Collaboration & Transparency: A culture that values open communication, constructive feedback, and teamwork across departments to achieve shared goals.

Collaboration Style:

• Cross-Functional Integration: Designers are expected to work closely with marketing, product, and sales teams, acting as a partner to translate business needs into effective visual solutions.

• Feedback-Driven Process: A culture that encourages constructive feedback on designs to refine them and ensure they meet objectives and maintain brand integrity.

• Knowledge Sharing: Opportunities to share design insights, best practices, and learnings with colleagues, contributing to a collective growth environment.

📝 Enhancement Note: This section infers company values based on their mission statement and operational style, applying them to the context of a design role and emphasizing how these values translate into daily work and collaboration.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Global Appeal with Niche Passion: Designing visuals that resonate with a diverse global audience while also speaking authentically to the passionate automotive enthusiast community.

• Maintaining Brand Consistency Across Diverse Outputs: Ensuring a unified brand experience across digital campaigns, product packaging, merchandise, and large-scale exhibition booths requires meticulous attention to detail and robust brand guidelines.

• Rapidly Evolving Automotive Tech Landscape: Staying abreast of trends in both automotive technology and design to ensure OBDeleven's visual identity remains modern and relevant.

• Hybrid Work Collaboration: Effectively collaborating and maintaining creative synergy with team members across both remote and in-office settings.

Learning & Development Opportunities:

• Specialized Training: Access to a 2% learning budget and a paid self-learning day per month allows for focused development in areas like advanced illustration techniques, motion graphics, or specific automotive design trends.

• Industry Exposure: Working on projects for major automotive events (SEMA, Automechanika) provides invaluable real-world experience and networking opportunities within the industry.

• Mentorship & Leadership: Opportunities to learn from senior team members and potentially mentor junior designers as the team expands.

• Skill Diversification: Exposure to different aspects of the business (product, marketing) can broaden design thinking and strategic application.

📝 Enhancement Note: Challenges and growth opportunities are framed from the perspective of a Brand Designer in the automotive tech industry, considering the company's mission and market.

💡 Interview Preparation

Strategy Questions:

• "How would you approach redesigning the packaging for one of our key hardware products to enhance its shelf appeal and communicate its core features more effectively?" (Focus on process, user empathy, and brand alignment).

• "Describe a time you had to translate a complex brand positioning into a clear visual identity. What was your process, and what was the outcome?" (Highlight strategic thinking, problem-solving, and execution).

Company & Culture Questions:

• "What excites you most about OBDeleven's mission to make car tech accessible, and how would you visually represent that mission?" (Show genuine interest and alignment with brand values).

• "How do you stay updated on design trends within the automotive industry and consumer tech?" (Demonstrate continuous learning and industry awareness).

Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, start with the objective, explain your approach, showcase key visuals, detail your role and contributions, and conclude with the results or impact.

• Quantify When Possible: If you have data on how your designs improved engagement, conversion, or brand recognition, present it clearly.

• Highlight Production Expertise: Be ready to detail your process for preparing files for print, merchandise production, or exhibition builds, demonstrating your understanding of technical requirements.

• Showcase Brand Thinking: Emphasize how your designs align with and strengthen the overall brand identity, not just isolated aesthetic appeal.

📝 Enhancement Note: These interview questions and preparation tips are designed to probe the candidate's practical design skills, strategic thinking, collaborative abilities, and understanding of OBDeleven's specific context within the automotive tech industry.

📌 Application Steps

To apply for this Brand Designer position:

• Submit your application through the provided link on Workable.

• Portfolio Customization: Tailor your portfolio to highlight projects most relevant to brand identity, packaging design, merchandise creation, and exhibition graphics. If you have automotive or tech industry experience, ensure those pieces are prominently featured.

• Resume Optimization: Clearly articulate your experience with the Adobe Creative Suite, print production, brand guideline development, and cross-functional collaboration. Quantify achievements where possible.

• Interview Preparation: Practice presenting your portfolio, focusing on explaining your design process, strategic rationale, and the impact of your work. Be ready to discuss your approach to brand consistency and hybrid work collaboration.

• Company Research: Familiarize yourself with OBDeleven's products, brand messaging, and target audience. Understand their current visual identity and consider areas for potential enhancement or evolution.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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