Brand Designer

📍 Job Overview

Job Title: Brand Designer

Company: DolarApp

Location: London, England, United Kingdom

Job Type: FULL_TIME

Category: Marketing Operations / Creative Operations

Date Posted: January 08, 2026

Experience Level: Mid-Senior Level (3-5+ years)

Remote Status: On-site (London Hub)

🚀 Role Summary

• Drive visual strategy and execution for DolarApp's paid media channels through high-impact static ad design.

• Translate complex financial value propositions into compelling, aesthetically premium visual narratives that resonate across diverse Latin American markets.

• Collaborate strategically with Performance Marketing and Content teams to enable rapid creative iteration and A/B testing cycles.

• Maintain and evolve DolarApp's visual identity, ensuring a consistent, premium, and minimal global brand presence across all digital touchpoints.

• Contribute to the growth of a fast-paced fintech by creating designs that not only attract attention but also build trust and drive conversion.

📝 Enhancement Note: While the role is titled "Brand Designer," its core function of creating high-performing static ads for paid channels places it firmly within the realm of Performance Marketing Creative Operations or MarOps with a strong design focus. The emphasis on A/B testing, conversion, and platform adaptation suggests a need for a strategic, data-informed design approach rather than purely brand-centric work.

📈 Primary Responsibilities

• Conceptualize and design 5-10 new static ad concepts weekly for performance marketing campaigns, focusing on driving engagement and conversion.

• Adapt and localize visual creatives for multiple target markets including Mexico (MX), Brazil (BR), Argentina (AR), and Colombia (CO), considering cultural nuances and platform best practices.

• Develop a wide range of ad variations (e.g., different calls-to-action, backgrounds, and visual elements) to support rigorous A/B testing and hypothesis validation.

• Ensure all creative output strictly adheres to DolarApp's established visual identity, brand guidelines, and premium, minimal, global tone.

• Partner closely with Performance Marketing Managers and Content Strategists to analyze creative performance data, gather insights, and iterate on designs weekly to optimize campaign effectiveness.

• Explore and implement innovative visual approaches to capture audience attention on diverse platforms such as Meta, TikTok, Google Ads, and LinkedIn.

• Contribute to the overall visual storytelling of DolarApp by ensuring consistency and quality across all marketing collateral and digital touchpoints.

📝 Enhancement Note: The responsibility to "adapt visuals to multiple countries" implies a need for localization skills beyond just language, requiring an understanding of regional aesthetics and consumer behavior within the fintech space. The "5-10 new concept designs per week" indicates a high-volume, fast-paced creative environment demanding efficient workflow and rapid ideation.

🎓 Skills & Qualifications

Education: No specific degree is mandated, but a strong portfolio demonstrating relevant design expertise is paramount. A background in Graphic Design, Visual Communications, or a related field is advantageous.

Experience: 3-5+ years of dedicated experience in Brand Design or Performance Design, ideally within a digital-first environment, high-growth startup, or fintech sector.

Required Skills:

• Visual Design Mastery: Exceptional command of composition, color theory, typography, visual hierarchy, and layout principles.

• Brand Thinking & Aesthetics: Proven ability to balance premium, aesthetically pleasing design with performance-driven objectives; creating work that is both beautiful and effective.

• Performance Design Acumen: Deep understanding of what drives ad performance, including effective visual hooks, clear messaging strategies, and the logic behind A/B testing.

• Tool Proficiency (Expert Level):

  • Figma: Advanced proficiency for collaborative design, prototyping, and asset creation.
  • Adobe Creative Suite: Expert skills in Photoshop and Illustrator for image manipulation, vector graphics, and asset production.

• Creative Agility & Ideation: Demonstrated ability to generate a high volume of diverse creative concepts and variations rapidly.

• Autonomy & Time Management: Proven ability to work independently, manage multiple projects simultaneously, and meet demanding weekly deadlines without constant supervision.

• English Fluency: Excellent written and verbal communication skills in English for effective collaboration.

Preferred Skills:

• Motion Design Skills: Proficiency in animating static assets for dynamic ad formats (e.g., short videos, carousels) using tools like After Effects.

• Copywriting Awareness: A strong understanding of how visual elements can complement and enhance ad copy for maximum impact.

• Language Proficiency: Fluency or strong working knowledge of Spanish and/or Portuguese to aid in localization efforts.

📝 Enhancement Note: The emphasis on "premium-quality designs that attract attention, evoke trust, and convert effectively" indicates that candidates must demonstrate a strategic understanding of how design impacts business outcomes, not just aesthetic appeal. The explicit mention of "A/B testing logic" suggests that candidates should be prepared to discuss how their designs are structured for testing.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A strong, curated portfolio is the primary requirement. It must showcase premium design work specifically for digital ads, performance campaigns, or high-growth startups.

• Designs should demonstrate a clear understanding of brand aesthetics and conversion-focused principles.

• Include case studies or examples that highlight the thought process behind design decisions, especially relating to performance or A/B testing.

Process Documentation:

• Evidence of a structured design process, from ideation and concept development through to final asset delivery and iteration.

• Examples of how designs were tested, analyzed, and iterated upon based on performance data.

• Demonstrations of workflow efficiency, particularly in generating multiple variations for A/B testing and adapting designs for localization.

📝 Enhancement Note: The emphasis on "5-10 new concept designs per week" and "ad variations to test performance hypotheses" means candidates should highlight their ability to rapidly prototype and iterate. Portfolios should ideally include examples of A/B testing results or the rationale behind design variations intended for testing.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Brand Designer with 3-5+ years of experience in London, a competitive salary range is estimated to be between £45,000 - £65,000 per annum. This range accounts for the specialized nature of performance design, the fintech sector, and the London cost of living.

Benefits:

• Competitive Salary.

• Sign-on Stock Options Bonus: Equity stake in the company's success.

• Discretionary Performance Bonus (Stock Options): Additional equity based on individual and company performance.

• 25 Days Annual Leave: Generous paid time off, plus bank holidays.

• Private Health Insurance: Comprehensive healthcare coverage.

• Latest Technology: Access to modern tools and equipment to facilitate work.

• Relocation Support: (Implied for a London hub) Support for candidates relocating to London.

Working Hours: Standard full-time hours are expected, likely around 40 hours per week. The role requires significant output with weekly deadlines, suggesting a need for efficient time management within a standard work week, though flexibility may be offered.

📝 Enhancement Note: Salary estimation is based on London market data for mid-level creative roles, adjusted upwards for the specialized performance design aspect and the fintech industry's competitive compensation. The stock options are a significant part of the compensation package for high-growth startups.

🎯 Team & Company Context

🏢 Company Culture

Industry: Fintech. DolarApp operates in the rapidly evolving financial technology sector, aiming to modernize financial management and cross-border transactions for Latin America. This implies a culture that is innovative, fast-paced, and data-driven.

Company Size: Fast-growing (specific numbers not provided, but implied to be beyond early-stage startup, with a dedicated London hub). This size suggests a dynamic environment with opportunities for impact, but also a need for structured processes and clear communication.

Founded: Not specified, but described as "fast-growing" and with founders/senior leaders present in the London hub, indicating a mature but still scaling organization.

Team Structure:

• The Brand Designer will be part of the Marketing team, embedding within the Performance Marketing and Content functions.

• Close collaboration is expected with Performance Marketing Managers, Content Strategists, and potentially other designers or creative leads.

• Reporting lines likely lead up to a Head of Marketing, Creative Director, or similar senior marketing leadership role.

Methodology:

• Data-Driven Creatives: Emphasis on using performance data to inform design decisions and creative iterations.

• Agile Workflow: Weekly creative cycles, rapid ideation, and continuous testing suggest an agile approach to creative production.

• Growth-Focused: The company's mission and the role's focus on conversion indicate a strong orientation towards business growth and user acquisition.

• Brand Consistency: A commitment to maintaining a premium, minimal, and global visual identity across all touchpoints.

Company Website: https://dolarapp.com

📝 Enhancement Note: The "fast-growing fintech" context suggests a culture that values agility, innovation, and measurable results. The London hub being a focal point for founders and senior leaders implies a potentially high-impact role with significant visibility.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a Mid-to-Senior level, requiring a solid foundation of 3-5+ years of experience and the ability to work autonomously. It's a specialized individual contributor role focused on driving tangible marketing outcomes through design.

Reporting Structure: The Brand Designer will likely report to a Marketing Manager, Head of Performance Marketing, or a Creative Lead within the marketing department. This structure provides guidance and strategic direction while allowing for creative freedom.

Operations Impact: The Brand Designer's impact is directly tied to the effectiveness of DolarApp's paid advertising campaigns. High-performing creatives can significantly influence customer acquisition cost (CAC), conversion rates, and ultimately, revenue growth. Their work is crucial for translating brand value into measurable business results.

Growth Opportunities:

• Specialization: Deepen expertise in performance-driven design, motion graphics, or localization strategies within the fintech space.

• Leadership: Potentially transition into a Creative Lead or Art Director role as the team and company scale, managing other designers or creative projects.

• Cross-Functional Exposure: Gain broader experience by collaborating with product, growth, and analytics teams, understanding the full GTM lifecycle.

• Industry Expertise: Become a subject matter expert in creative strategies for emerging markets and the fintech industry.

📝 Enhancement Note: The growth trajectory is likely within the creative specialization track, with potential to move into broader marketing or creative leadership roles if desired. The emphasis on a "world-class team where you’ll learn fast and grow even faster" suggests a high-learning environment.

🌐 Work Environment

Office Type: The role is described as being part of the "growing London hub," implying a physical office presence. While the company has a remote work policy for some roles ("TELECOMMUTE" in job data, but role description specifies London hub), this specific Brand Designer role appears to be on-site in London. This suggests a collaborative, in-person environment.

Office Location(s): London, England, United Kingdom. Specific office address details are not provided but would be part of the onboarding process.

Workspace Context:

• Collaborative Environment: Working within a dedicated London hub suggests opportunities for spontaneous collaboration, team building, and direct interaction with founders and senior leaders.

• Technology Focus: Access to the "latest technology to work with" indicates a well-equipped workspace with modern design software, hardware, and potentially collaboration tools.

• Team Integration: Close proximity to Performance Marketing and Content teams facilitates seamless communication and workflow integration, crucial for the rapid iteration cycle.

Work Schedule: Full-time, likely Monday to Friday. While core hours are expected, the demanding weekly deadlines for creative output may require flexibility and efficient time management, potentially involving some focused work outside of traditional hours during peak periods.

📝 Enhancement Note: The "on-site" nature of this role within the London hub, alongside founders and senior leaders, presents a unique opportunity for high visibility and direct impact, contrasting with fully remote positions.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess core qualifications and visual style.

• Portfolio Presentation & Technical Interview: Candidates will likely present their portfolio, discussing their process, design rationale, and experience with performance marketing and A/B testing. This may involve technical questions on Figma and Adobe Suite.

• Skills Challenge/Case Study: A practical design exercise may be given, possibly involving creating ad concepts for a specific DolarApp campaign or adapting existing creative. This tests speed, creativity, and adherence to brand guidelines.

• Team/Culture Fit Interview: Interviews with hiring managers and potential team members to assess collaboration style, communication skills, and cultural alignment with DolarApp's fast-paced, growth-oriented environment.

• Final Interview: Potentially with senior leadership to discuss strategic alignment and long-term vision.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that best demonstrate premium design for digital ads and performance marketing. Prioritize work that shows quantifiable results or a clear A/B testing rationale.

• Highlight Process: For each selected project, clearly articulate your design process, the problem you were solving, your creative decisions (especially those driven by performance goals), and the outcome.

• Showcase Versatility: Include examples that demonstrate your ability to adapt to different platforms (Meta, TikTok, Google) and target markets (MX, BR, AR, CO).

• Emphasize "Premium" and "Conversion": Ensure your presentation explicitly addresses how your designs achieve both aesthetic quality and effective conversion, using specific examples.

• Prepare for Technical Questions: Be ready to discuss your advanced skills in Figma and Adobe Suite, and potentially discuss your experience with After Effects if applicable.

Challenge Preparation:

• Understand DolarApp's Brand: Thoroughly research DolarApp's current branding, value proposition, and target audience. Familiarize yourself with their website and any existing ad creatives.

• Analyze Competitors: Understand the visual landscape of fintech advertising in Latin America.

• Think "Performance First": When approaching any design challenge, consider the key performance indicators (KPIs) and how your design will directly contribute to them (e.g., click-through rates, sign-ups).

• Practice Rapid Iteration: Be prepared to quickly generate multiple variations or concepts under time pressure.

📝 Enhancement Note: The emphasis on "7-10 new concept designs per week" and "ad variations to test performance hypotheses" strongly suggests that the interview process will heavily scrutinize a candidate's ability to produce high-quality work rapidly and adapt designs based on data.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for collaborative design, prototyping, and creating scalable design systems. Expert proficiency is required.

• Adobe Creative Suite:

  • Photoshop: For image manipulation, compositing, and detailed pixel-level editing.
  • Illustrator: For creating vector graphics, icons, and scalable illustrations.

• Adobe After Effects (Optional but Preferred): For motion design, animation, and creating dynamic ad assets.

Analytics & Reporting: While not directly used for design creation, an understanding of performance metrics from platforms like Meta Ads Manager, Google Ads, and TikTok Ads is crucial for informing design decisions and iterating on creatives.

CRM & Automation: Not directly relevant to the Brand Designer's core function, but an awareness of how marketing campaigns are managed and automated within a CRM or marketing automation platform might be beneficial for context.

📝 Enhancement Note: The explicit requirement for Figma and Adobe Suite mastery, with After Effects as a strong preference, defines the core technical skillset. The role implies a need for designers who can work efficiently within these tools to produce a high volume of assets.

👥 Team Culture & Values

Operations Values:

• Growth Mindset: A strong focus on learning, adapting, and contributing to the company's rapid growth trajectory.

• Data-Driven Decision Making: Valuing insights derived from performance data to guide creative strategy and iteration.

• Excellence & Quality: Commitment to producing premium, high-quality work that reflects DolarApp's brand standards.

• Collaboration & Teamwork: Working effectively within cross-functional teams to achieve shared goals.

• Innovation & Agility: Embracing new ideas and adapting quickly to market changes and campaign performance feedback.

Collaboration Style:

• Proactive & Responsive: Engaging actively with Performance Marketing and Content teams to understand campaign objectives and provide design solutions.

• Iterative & Feedback-Oriented: Open to constructive feedback and comfortable with rapid iteration cycles based on performance data and team input.

• Transparent Communication: Clearly communicating design rationale, timelines, and potential challenges.

• Cross-Functional Integration: Working seamlessly with various departments to ensure brand consistency and campaign alignment across all marketing efforts.

📝 Enhancement Note: The company culture is described as "world-class team where you’ll learn fast and grow even faster," indicating a high-energy, performance-oriented environment that values continuous improvement and rapid skill development.

⚡ Challenges & Growth Opportunities

Challenges:

• High Volume Creative Output: Consistently designing 5-10 new concepts weekly while maintaining premium quality requires exceptional efficiency and time management.

• Balancing Aesthetics & Performance: The core challenge of creating designs that are visually appealing, on-brand, and demonstrably effective in driving conversions.

• Localization Complexity: Adapting creatives effectively for diverse cultural contexts across multiple Latin American markets.

• Rapid Iteration Cycles: Quickly incorporating feedback and performance data to adjust designs, often under tight deadlines.

Learning & Development Opportunities:

• Advanced Performance Design: Gaining deep expertise in the nuances of creative optimization for digital advertising platforms.

• Fintech Industry Insights: Developing a specialized understanding of financial services marketing and consumer behavior in Latin America.

• Motion Graphics & Animation: Enhancing skills in After Effects to create more dynamic and engaging ad formats.

• Cross-Functional Acumen: Understanding the broader marketing and business strategy that informs creative requests.

• Mentorship: Learning from experienced founders, senior leaders, and a high-performing team.

📝 Enhancement Note: The challenges are directly tied to the demands of a high-growth fintech environment and the specific requirements of performance marketing creatives, offering substantial opportunities for skill development in specialized areas.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for generating 5-10 new ad concepts per week while maintaining a premium quality standard." (Focus on ideation techniques, time management, and quality control.)

• "How do you balance brand aesthetics with the need for high conversion rates in performance marketing campaigns?" (Prepare examples where you achieved both.)

• "Walk us through a time you used A/B testing results to significantly improve a creative's performance. What was your role and what did you learn?" (Highlight your analytical and iterative design process.)

Company & Culture Questions:

• "What excites you about DolarApp's mission and the fintech industry in Latin America?" (Show genuine interest and research.)

• "How do you handle constructive criticism or feedback on your designs, especially when working under tight deadlines?" (Emphasize adaptability and a growth mindset.)

Portfolio Presentation Strategy:

• Structure for Impact: Begin with a brief overview of your design philosophy and highlight your strongest, most relevant projects first.

• Quantify Results: Whenever possible, present metrics that demonstrate the success of your designs (e.g., improved CTR, conversion lift). If direct metrics aren't available, explain the performance hypotheses behind your design choices.

• Showcase Process: For each project, explain the problem, your approach, key design decisions, and the outcome. Use visuals to illustrate your points effectively.

• Tailor to DolarApp: Frame your experience and examples in the context of DolarApp’s brand, mission, and target markets.

• Be Ready for Live Design: Be prepared for a potential live design exercise or a deep dive into specific design files within Figma or Adobe Suite.

📝 Enhancement Note: Interview preparation should focus on demonstrating not just design skill, but strategic thinking, adaptability, and a clear understanding of how design drives business objectives in a performance marketing context.

📌 Application Steps

To apply for this Brand Designer position:

• Submit your application through the provided link on Ashby.

• Portfolio Customization: Ensure your portfolio prominently features your strongest digital ad and performance design work. Tailor your project selection to highlight examples relevant to fintech, startups, and conversion-focused campaigns.

• Resume Optimization: Update your resume to emphasize quantifiable achievements, specific design tools proficiency (Figma, Adobe Suite), and experience with A/B testing, localization, and high-volume creative output. Use keywords from the job description.

• Interview Preparation: Thoroughly research DolarApp's mission, brand, and target markets. Prepare to discuss your portfolio in detail, focusing on your design process, performance rationale, and collaborative approach. Practice articulating your creative process and how you adapt to feedback.

• Company Research: Understand DolarApp's position in the fintech landscape, their growth trajectory, and their cultural values. Be prepared to articulate why you are a strong fit for their specific team and London hub environment.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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