Brand Designer

📍 Job Overview

Job Title: Brand Designer

Company: Coveo

Location: Montreal, QC, Canada

Job Type: Full-time

Category: Marketing Operations / Brand Marketing

Date Posted: 2026-02-27

Experience Level: Mid-Level (3-5+ years)

Remote Status: Hybrid

🚀 Role Summary

• Drive the visual identity and brand expression for a leading AI-powered search and recommendation platform across all global marketing and internal communications touchpoints.

• Execute high-quality design across a diverse range of media, including digital experiences, print collateral, event activations, and emerging formats, ensuring brand coherence and authenticity.

• Collaborate closely with cross-functional marketing teams (Product Marketing, Demand Generation, Content, Digital) to translate strategic objectives into compelling visual outcomes.

• Contribute to the evolution and application of comprehensive brand guidelines, enhancing the company's visual system and brand storytelling capabilities.

• Leverage and explore AI-powered tools to innovate creative processes, unlock new design possibilities, and optimize team efficiency within the design workflow.

📝 Enhancement Note: While the title is "Brand Designer," the emphasis on collaborating with marketing functions, driving conversion, and working with AI tools suggests a strong connection to Revenue Operations and Go-To-Market (GTM) strategy. This role is crucial for ensuring consistent brand messaging that supports lead generation, customer engagement, and ultimately, revenue growth. The "AI-powered tools" aspect specifically points to a forward-thinking approach to design operations.

📈 Primary Responsibilities

• Develop and execute distinctive, high-quality design solutions that elevate Coveo's visual presence and maintain brand consistency across all global marketing initiatives and internal communications.

• Apply and strategically evolve existing brand guidelines to create authentic and impactful layouts that express Coveo's unique style and brand voice.

• Partner with Creative leadership on the ideation, conceptualization, and execution of design direction for a wide array of brand campaigns and initiatives.

• Deliver exceptional design work with a strong emphasis on velocity, supported by robust prioritization skills and sound judgment in project execution.

• Ensure design excellence and brand coherence by closely collaborating with Product Marketing, Demand Generation, Content, and Digital marketing teams on their respective initiatives.

• Proactively explore, integrate, and experiment with AI-powered design tools to enhance creative workflows, discover novel design avenues, and boost overall team efficiency.

• Contribute to the evolution of Coveo's visual system by identifying opportunities for improvement and innovation in brand expression across all platforms.

📝 Enhancement Note: The responsibilities highlight a blend of creative execution and strategic collaboration, essential for a Brand Designer supporting GTM. The emphasis on "velocity," "prioritization," and "AI-powered tools" indicates an operational focus within the creative function, aiming for efficient and effective brand deployment.

🎓 Skills & Qualifications

Education:

Experience:

• 3-5+ years of professional experience specifically in brand design and marketing collateral creation, with a proven track record of impactful visual solutions.

Required Skills:

• Portfolio Excellence: A strong, diverse portfolio showcasing exceptional skills in typography, layout design, and visual storytelling across both digital and print mediums.

• Advanced Figma Proficiency: Expert-level command of Figma for collaborative design, prototyping, and UI/UX design elements.

• Adobe Creative Suite Mastery: Advanced proficiency in Adobe Photoshop, Illustrator, and InDesign for detailed asset creation and manipulation.

• Brand System Application: Proven ability to interpret and apply brand guidelines consistently, and to contribute to their development and evolution.

• Presentation Design: Confident and skilled in creating clear, compelling, and visually engaging presentations that effectively communicate complex ideas.

• Visual Communication: Strong aptitude for translating strategic marketing objectives into clear, persuasive visual narratives.

Preferred Skills:

• AI Tool Integration: Demonstrable experience and thoughtful application of AI-powered tools (e.g., Midjourney, Adobe Firefly, generative design software) within the creative process to enhance efficiency and explore new design territories.

• Motion Design: Experience incorporating motion graphics and animation into brand storytelling to create more dynamic and engaging visual experiences.

• Strategic Translation: Ability to translate high-level strategies and business objectives into concrete, compelling visual outcomes that resonate with target audiences.

• End-to-End Ownership: Proven ability to take ownership of design projects from initial concept through to final delivery and implementation.

📝 Enhancement Note: The "AI Tools" and "Motion Design" preferences are key differentiators, suggesting a company actively embracing modern creative technologies and dynamic content formats. The emphasis on translating strategy into visual outcomes is critical for GTM alignment.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Visual Storytelling Case Studies: Showcase 2-3 detailed case studies that illustrate your process from understanding a marketing brief or strategic objective to the final design output, highlighting problem identification and solution articulation.

• Brand Guideline Application: Include examples demonstrating how you've applied and potentially evolved brand guidelines for various marketing campaigns or collateral (e.g., digital ads, brochures, event branding).

• Figma & Adobe Workflow Examples: Provide evidence of your proficiency in Figma and Adobe Creative Suite, potentially through interactive prototypes or layered design files that highlight your systematic approach.

• Cross-Channel Consistency: Demonstrate your ability to maintain brand consistency across different platforms and media types within your portfolio projects.

Process Documentation:

• Design Workflow: Be prepared to discuss your typical design process, from initial brief analysis and concept development through to asset delivery, feedback integration, and final asset management.

• Collaboration & Feedback Integration: Explain how you manage feedback from cross-functional stakeholders (e.g., marketing managers, product marketers) and integrate it effectively into your design iterations.

• Tooling & Efficiency: Discuss how you leverage tools like Figma and AI assistants to streamline your workflow, manage design assets, and ensure efficient project delivery.

📝 Enhancement Note: For a role like this, the portfolio is more than just a collection of pretty pictures; it's a demonstration of process, strategic thinking, and collaboration. Expect to articulate your workflow, how you handle feedback, and how you leverage tools for efficiency.

💵 Compensation & Benefits

Salary Range:

Benefits:

• Comprehensive Health and Dental Insurance plans.

• Generous Paid Time Off (PTO) and holiday schedule.

• Retirement savings plan with employer matching contributions.

• Professional development opportunities, including access to training, workshops, and conferences.

• Employee Assistance Program (EAP) for mental health and well-being support.

• Potential for stock options or performance-based bonuses, depending on company policy.

Working Hours:

• Standard full-time hours are typically 40 hours per week.

• Coveo offers a hybrid work model, allowing for flexibility in scheduling and location, with an expectation of collaboration during core business hours.

📝 Enhancement Note: The salary range is an estimate based on industry data for a mid-level Brand Designer in Montreal. Actual compensation may vary based on the candidate's specific experience, skills, and the company's compensation philosophy. The benefits listed are typical for a company of Coveo's size and industry.

🎯 Team & Company Context

🏢 Company Culture

Industry: Software (AI-powered Search, Relevance, and Personalization)

Company Size: Coveo is a mid-to-large sized technology company with over 500 employees globally. This size typically means established processes but also room for individual impact and innovation.

Founded: 2005. Coveo has a mature history in the SaaS and AI space, indicating a stable yet evolving company culture.

Team Structure:

• The Brand Designer will be part of the larger Marketing team, likely reporting into a Creative Director or Brand Manager.

• This role involves close collaboration with Product Marketing, Demand Generation, Content, and Digital marketing teams, emphasizing a cross-functional, integrated approach to GTM.

Methodology:

• Data-Driven Design: Coveo's product focus on AI and data suggests a company culture that values data-informed decision-making, which likely extends to design and marketing efforts.

• Agile & Iterative Processes: As a SaaS company, Coveo likely employs agile methodologies, meaning a preference for iterative design, quick feedback loops, and adaptability.

• Innovation & Exploration: The explicit mention of exploring AI tools points to a culture that encourages experimentation and staying at the forefront of technological advancements.

Company Website: https://www.coveo.com/en

📝 Enhancement Note: Coveo operates in the competitive AI and enterprise search market. Their culture likely balances innovation with structured execution, crucial for supporting a global GTM strategy. The emphasis on AI integration in design hints at a forward-thinking and technically adept marketing organization.

📈 Career & Growth Analysis

Operations Career Level: Mid-Level Brand Designer. This role is a hands-on contributor, expected to execute independently on assigned projects while also contributing to the strategic direction of the brand's visual expression. It's a step beyond junior designer roles, requiring ownership and initiative.

Reporting Structure: Typically reports to a Creative Lead, Brand Manager, or Director of Marketing. The role involves significant collaboration with various marketing functions, requiring strong communication and stakeholder management skills.

Operations Impact: The Brand Designer's work directly influences how Coveo is perceived in the market, impacting lead generation, customer engagement, and brand loyalty. High-quality, consistent branding is critical for establishing trust, differentiating from competitors, and supporting sales enablement efforts. This role is integral to the GTM engine.

Growth Opportunities:

• Senior Brand Designer: Advancement to a senior role, taking on more complex projects, mentoring junior designers, and having a greater influence on brand strategy.

• Specialization: Deepening expertise in specific areas like motion graphics, UI/UX for marketing platforms, or AI-driven design tools.

• Creative Leadership: Potential progression into Creative Lead or Art Director roles, managing creative projects and teams.

• Cross-Functional Moves: Opportunities to move into related marketing roles such as Product Marketing or Digital Marketing, leveraging design expertise.

📝 Enhancement Note: The growth path for a Brand Designer in a tech company like Coveo is typically focused on deepening creative expertise, taking on more strategic responsibilities, or moving into leadership. The emphasis on AI and dynamic content suggests opportunities to grow skills in cutting-edge areas.

🌐 Work Environment

Office Type: Coveo offers a hybrid work environment. This means a combination of in-office collaboration and remote work, providing flexibility.

Office Location(s): The primary location mentioned is Montreal, Quebec, Canada, with potential for other global offices. The Montreal office likely serves as a key hub for marketing and creative teams.

Workspace Context:

• Collaborative Spaces: The office environment likely includes collaborative workspaces, meeting rooms equipped for presentations, and potentially dedicated creative studios to foster teamwork and brainstorming.

• Technology Rich: As a tech company, expect access to modern hardware, software (including Figma, Adobe CC, and potentially advanced AI tools), and robust IT support.

• Cross-Functional Interaction: Opportunities to interact frequently with marketing, product, and sales teams, fostering a dynamic and integrated work environment.

Work Schedule:

• Standard 40-hour work week, with flexibility offered through the hybrid model.

• Core collaboration hours are likely expected to ensure effective teamwork, with individual focused work potentially done remotely.

📝 Enhancement Note: The hybrid model is standard for many tech companies, balancing the need for in-person collaboration with employee flexibility. For a designer, access to collaborative spaces and technology is crucial.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A brief call with HR or a recruiter to assess basic qualifications, cultural fit, and alignment with the role's core requirements.

• Portfolio Review & Skill Assessment: A dedicated session with the hiring manager (e.g., Creative Director) and potentially other team members to review your portfolio in detail. Expect to discuss your process, design choices, and how you approach challenges.

• Design Challenge/Case Study: You may be given a take-home design challenge or asked to present a prepared case study based on a hypothetical brief. This assesses your ability to apply your skills to Coveo's context.

• Cross-Functional Interviews: Interviews with key marketing stakeholders (e.g., Product Marketing Manager, Demand Generation Lead) to evaluate collaboration skills and understanding of marketing objectives.

• Final Interview: Potentially with a senior marketing leader to discuss strategic alignment and long-term vision.

Portfolio Review Tips:

• Curate Strategically: Select projects that best showcase your ability to design for marketing, brand expression, and conversion, aligning with Coveo's product and industry.

• Tell a Story: For each project, clearly articulate the brief, your role, your creative process, the challenges faced, your solutions, and the measurable outcomes (if possible).

• Highlight Key Skills: Ensure your portfolio prominently features examples of typography, layout, visual storytelling, brand guideline application, and presentation design.

• Showcase Tool Proficiency: Include examples that demonstrate your advanced Figma and Adobe Creative Suite skills. If you have AI-generated work, present it thoughtfully, explaining its role in your process.

• Prepare for Discussion: Be ready to discuss your design philosophy, how you handle feedback, and how you stay current with design trends and technologies.

Challenge Preparation:

• Understand Coveo: Research Coveo's products, target audience, brand voice, and current marketing campaigns.

• Focus on Strategy: If given a challenge, ensure your solution is strategically sound and addresses the brief's core objectives, not just aesthetically pleasing.

• Demonstrate Process: Clearly outline your design process, including research, ideation, iteration, and final execution.

• AI Integration (if applicable): If the challenge allows or encourages it, consider how AI tools could enhance your approach – but always prioritize strategic intent and ethical use.

📝 Enhancement Note: The interview process for a creative role at a tech company often involves a strong emphasis on portfolio review and practical application. Be prepared to not only show your work but also to articulate the "why" behind your design decisions and how they drive business objectives.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for UI/UX design, prototyping, and collaborative design workflows. Expect advanced usage for component libraries and design system management.

• Adobe Creative Suite:

  • Photoshop: For image editing, manipulation, and compositing.
  • Illustrator: For vector graphics, logos, icons, and illustrations.
  • InDesign: For layout design of print collateral, brochures, and reports.

• Presentation Software: Proficient in creating visually compelling presentations using tools like PowerPoint or Google Slides.

Analytics & Reporting:

CRM & Automation:

Emerging Tools:

• AI Design Tools: Proficiency or a strong willingness to learn and integrate AI tools (e.g., Midjourney for image generation, generative design plugins for Figma/Adobe) into the creative process.

• Motion Design Software (Preferred): Tools like Adobe After Effects for creating animated graphics and motion elements.

📝 Enhancement Note: The core tools are Figma and the Adobe Creative Suite. The emphasis on AI tools and motion design indicates that Coveo is looking for a designer who is not only skilled in traditional design software but also embraces modern creative technologies.

👥 Team Culture & Values

Operations Values:

• Customer-Centricity: A focus on understanding and serving the needs of Coveo's customers, translating into designs that resonate and drive engagement.

• Data-Informed Creativity: Valuing data and insights to guide creative decisions, ensuring designs are effective and aligned with business goals.

• Innovation & Agility: Embracing new technologies (like AI in design) and adapting quickly to market changes and project requirements.

• Collaboration & Transparency: Working effectively across teams, sharing ideas openly, and providing clear communication throughout the design process.

• Excellence & Accountability: A commitment to delivering high-quality work and taking ownership of projects from concept to completion.

Collaboration Style:

• Cross-Functional Partnership: A collaborative approach that involves working closely with marketing, product, and sales teams to ensure brand consistency and strategic alignment.

• Constructive Feedback: An environment where feedback is welcomed and used constructively to improve designs and processes.

• Shared Ownership: A team culture that encourages shared responsibility for brand success and collective problem-solving.

📝 Enhancement Note: Coveo's values likely reflect a modern tech company culture: innovative, customer-focused, collaborative, and data-driven. For a Brand Designer, this means being able to translate business objectives into compelling visual narratives and working effectively within a fast-paced, cross-functional environment.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Consistency with Campaign Needs: Ensuring that individual marketing campaigns are fresh and engaging while strictly adhering to established brand guidelines.

• Rapidly Evolving AI Landscape: Keeping pace with the fast-changing capabilities and ethical considerations of AI tools in design and integrating them effectively and responsibly.

• Cross-Functional Alignment: Managing diverse stakeholder expectations and feedback from various departments (e.g., Product Marketing, Sales Enablement) to achieve cohesive brand representation.

• High-Volume Output: Delivering high-quality design work consistently and efficiently in a fast-paced marketing environment.

Learning & Development Opportunities:

• AI Design Workshops: Opportunities to attend training sessions or workshops focused on leveraging AI tools for creative ideation, asset generation, and workflow optimization.

• Motion Design Training: Access to courses or resources to develop skills in animation and motion graphics for enhanced brand storytelling.

• Brand Strategy Exposure: Gaining deeper insights into marketing strategy, product positioning, and customer segmentation through close collaboration with GTM teams.

• Industry Conferences: Potential to attend design and marketing conferences to stay updated on industry trends, network with peers, and learn new techniques.

📝 Enhancement Note: The challenges are typical for a designer in a growing tech company, with a particular emphasis on the evolving AI space. The growth opportunities are geared towards skill enhancement in modern design practices and strategic marketing alignment.

💡 Interview Preparation

Strategy Questions:

• "How do you approach translating a complex marketing objective into a clear visual concept?" (Prepare a case study demonstrating this.)

• "Describe a time you had to balance brand consistency with the need for a unique campaign aesthetic. How did you resolve it?"

• "How do you see AI tools evolving the role of a brand designer, and how have you begun to incorporate them into your workflow?" (Be ready to discuss specific examples.)

Company & Culture Questions:

• "What excites you about Coveo's mission and product?" (Research Coveo thoroughly.)

• "How do you prefer to receive feedback on your designs, and how do you incorporate it?"

• "Describe your experience working in a hybrid or remote team environment."

Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, clearly state the goal, your role, the challenge, your process, the solution, and the outcome.

• Highlight Strategic Thinking: Emphasize why you made certain design decisions, linking them back to business objectives or user needs.

• Showcase Technical Proficiency: Be ready to discuss your use of Figma and Adobe Creative Suite, perhaps even sharing screen for a quick demo if appropriate.

• AI Integration Discussion: If you've used AI tools, be prepared to explain your rationale, the specific tools used, and how they complemented your skills rather than replaced them.

• Conciseness: Respect the interviewer's time; aim for clear, impactful presentations without excessive detail.

📝 Enhancement Note: Interview preparation should focus on demonstrating not just design skill, but also strategic thinking, an understanding of marketing objectives, and an embrace of modern technologies like AI.

📌 Application Steps

To apply for this Brand Designer position:

• Submit your application through the Coveo careers portal link.

• Curate Your Portfolio: Select 3-5 of your strongest projects that best demonstrate your brand design, marketing collateral, and visual storytelling skills, specifically highlighting experience with digital and print. Ensure your portfolio includes examples of advanced Figma and Adobe Creative Suite usage.

• Tailor Your Resume: Update your resume to clearly highlight your 3-5+ years of relevant experience, specific design skills (typography, layout, visual storytelling, presentation design), proficiency with key software (Figma, Adobe CC), and any experience with AI tools or motion design. Quantify achievements where possible.

• Prepare Your Narrative: Practice articulating your design process, decision-making rationale, and how you collaborate with stakeholders. Be ready to discuss your experience with brand systems and evolving guidelines.

• Research Coveo: Understand Coveo's product offerings, target audience, brand identity, and recent marketing activities. This will help you tailor your application and prepare for interview questions.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.